2014 Outreach Activity Update

2014 Outreach
Activity Update
National TV (PSA) Commercials
“Critical Illness Insurance”
& “Working With Your Local
Specialist”
30 & 60 Second Commercials
Each announcement educates the viewer or listener on
different products or services that should be considered
in long term care plan design. This year the need for planning for a critical illness is creatively presented along with
the wisdom of working with “your local specialist.”
Watch all our TV Commercials at
www.3in4needmore.com under the “Outreach” tab.
Playing Nationally on TV Starting November 2014
November is National Long Term Care Awareness month
which makes the launch of the 3in4 Need More PSA
commercials a natural launch time. Each of the hundreds
of television stations are encouraged to begin airing these
commercials in November.
Millions of Dollars of Free Media Play
Keeping with prior year’s experience, we anticipate
receiving literally $ Millions in Free Media Play. Our most
recent PSA commercials were aired on over 60 stations in
29 markets and were played over 4,000 times. These 46+
million viewer impressions carried a value exceeding
$400,000.00 per month.
Distribution
Targeting the top stations from the top 70 markets in
the country, a beautifully designed package broadcasted
the 3in4 Need More message from the minute the public
affairs director received it in their hands. Each station is
encouraged to help keep their viewers from being
“hung out to dry.”
Licensed Lead Generation
and Personalized
Marketing Materials
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• The Essentials of Long Term Care Planning
• The 3 Choices display and pass-along brochures
• The 3in4 Need More Display and pass-along cards
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hisPaul’s
songs
include
and Lady
The Game. Some of his songs include Lady
and The
Game. Some of his songs include Lady
Señora,” Ludacris’ “Call Up the Homies," Pitbull's "Shut
Slaine
&
Erich
Hover.Akon’s “Sorry, Blame It on Me,”
Gaga’s
“Bloody Mary,” Akon’s “Sorry, Gaga’s
Blame It“Bloody
on Me,”
Mary,”
Gaga’s
“Bloody
Mary,”
Akon’s
“Sorry, Blame It on Me,”
It Down," Plies' "She Got It Made," and T-Pain's "Kiss Her. Slaine’s breakout
role was in
“The Town”
playing
Pitbull featuring T-Pain and Sean Paul’sPitbull
“Shake
featuringPitbull
T-Pain
and Sean
Paul’s
“Shake
featuring
T-Pain
and
Sean
Paul’s
“Shake
alongside Ben Affleck
as one
of the
four
bank
robbers.
Señora,” Ludacris’ “Call Up the Homies,"
Señora,”
Pitbull's
Ludacris’
"Shut
“CallLudacris’
Up the “Call
Homies,"
"Shut
Señora,”
Homies,"
Pitbull's "Shut
He
recently
played
alongside
Brad Up
Pitt the
inPitbull's
“Killing
Them
It Down,"
Plies'
"Shebest
Got
It Made,"
It Down," Plies' "She Got It Made," and ItT-Pain's
Down,"Softly”
"Kiss
Plies'
Her.
"She
Got
It Jesse’s
Made,"
and
T-Pain's
Her. "Kiss Her.
Slaine
will
play
friend
Bubs and
in"Kiss
“It T-Pain's
Snows All The Time.”
Snows All The Time.”
In the Lead Role, Brett Cullen plays Ray a perfectly
healthy and active 57 year old father and husband who gets
Alzheimer’s disease. Brett has been in blockbuster movies
such as “The Guilt Trip”, “42”, “The Dark Knight Rises”, and the
acclaimed TV series “Person of Interest”, “White Collar”, “Apollo
13” and “Lost”. Brett like the many other cast members is
attracted to the film because of the personal experiences he
and family have had with this devastating disease.
Due to the success of the national awareness tours these
past few years, the 3in4 Association has developed a
national reputation and has built strong relationships with
Erich’s first movie break came acting alongside Brad
Pitt and Philip
Seymour
Hoffman
in “Moneyball.”
His
local,
regional
and national
media outlets.
This reputation
experience with Alzheimer’s in his family will allow him
supported
interviews
with
media
on
the
movie
project.
to immerse in the lead role of Jesse.
Clinton Sparks
Clinton Sparks is an American DJ, producer, songwriter,
radio, television personality, recording artist that will be
maing his film debut in this movie. He has worked with
Lady Gaga, Akon, Ludacris, Rick Ross, Tyrese, T-Pain
and The Game. Some of his songs include Lady
Gaga’s “Bloody Mary,” Akon’s “Sorry, Blame It on Me,”
National Print
Advertising
With national reach, our full page ad in Kiplinger’s
Retirement Planning Guide 2014 delivered the 3in4
message to hundreds of thousands of readers. The
Retirement Planning Guide is one of Kiplinger’s most
read publications, distributed on newstands for several
months.
Technology bringing
Consumers and
Producers together.
Outreach to agents and consumers it a top priority for
the 3in4 Association. The continual development of tools,
systems and processes helps the 3in4 Association and our
partners grow.
39.6% increase in consumer website traffic
year over year.
Producer membership up 74%
Launched in 2014, the 3in4 “Request a Speaker” program
provides clubs, associations and the worksite a FREE long
term care planning presentation by specialists that are
members of the 3in4 Associaiton. The presentation is
educational and showcases how to protect ones self from
the high cost of long term care. The online portal makes it
easy to connect the speaker and the audience.
iPhone app downloads increased 115% year
over year. In addition to the launch of the smartphone
app, the “Find a Local Expert” resource on the consumer
3in4 website makes it even easier for consumers to find a
local agent in a zip code look up.
Agent Portal
Updates, upgrades and improvements are an ongoing
process both for all the materials accessed by producers
and consumers as well as the technology bringing
consumers and agents together.
3in4 Bright Idea
Award Winners
Carrier
Agency
Producer
Sponsored by John Hancock, The 3in4 Bright Idea Award
continues to encourage innovation among producers, companies
and agencies. Winners for 2013 were recognized at the 2014
Intercompany Long Term Care Insurance Conference in March.
The 2013 winners were Andria Bovey for the Producer Class,
MedAmerica for the Carrier Class and California Long Term
Care for the Agency Class
Thanks to Our Sponsors!
Celebrating
4 Years of
National Long
Term Care
Consumer
Awareness!
Insurance Carriers
TransAmerica
Mutual of Omaha
MedAmerica
John Hancock
United Security Assurance
Strategic Partners
Security 1 Lending
American Senior Services
Online Insurance Services
Emeritus Senior Living
National Association of Insurance and Financial Advisors
Broker World Magazine
National Under Writer
Senior Market Advisor
LTC Connection
Insurance Agencies/Brokers
ACSIA Long Term Care, Inc.
Life Care Funding Group
GoldenCare USA
ACSIA Partners
Master Care Solutions, Inc.
National Long Term Care
Advanced Resources Marketing
Gelbwaks Executive Marketing Corp
Newman Long Term Care
AIMS Benefit Solutions
National LTC Network
SIA Marketing
California Long Term Care Insurance Services
Life Style Insurance Services, Inc
American Independent Marketing
Long Term Care Resources
Pinnacle Financial Services