Newsletter 4 - Alexandra Farms

Jose R Azout
Newsletter 4
Subject:
Newsletter #4
May 2011
Volume 2, Number 2
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www.alexandrafarms.com
President: Jose (Joey) Azout
joserazout@alexandrafarms.com
Cell: 305-528-3657
Sales: Marines Venegas
sales@alexandrafarms.com
Tel: 305 767-2113
Cell: +57-316-472-0532
Appearing in the press
Sales: Catalina Salazar
In February our flowers came out in Flowers& in one of the most
beautiful brides' bouquets ever!
Catalina@alexandrafarms.com
Tel: 305 600-4589
Cell: +57-317-509-9351
General Manager: Roberto
Uribe
Roburibe@alexandrafarms.com
Cell: +57-316-472-0533
Links:
Web Site
Rose Varieties
Recent Articles About Garden
Roses
Design Ideas
Videos
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This bouquet features our Yves Piaget (a very fragrant, French
Rose, that resembles a peony), our Baronesse rose (a dark pink,
English Garden looking rose with a rosette shape that opens up
flat), and our Mariatheresia ( a lighter pink version of Baronesse)
Thank you Bruce!
In March we appeared in the cover of SAF's Floral Management
Magazine:
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That is Baronesse (or a Mariatheresia) arranged inside a white
hydrangea. How easy and beautiful is that!
They also featured our Alabaster in the fresh choices page:
Thank you Kate and Katie!
In Florists' Review's March Edition we had some Pink O'Hara in the
cover and some Wanted (Hearts inside):
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Thank you Talmage and Lisa!
And in Florist's Review's April edition we included a 14x21 poster
with all of our varieties! The poster includes a key to show each
varieties vase life as well as fragrance.
Just reply to this e-mail if you'd like a copy of the poster!
Finally, in the April edition of Flowers& magazine we were featured
again!
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You can see Romantic Antike and Baronesse featured in this
article, although they were misidentified as David Austin varieties:
Rosalinda and Darcy.
And below you can see some of our newest varieties as featured in
the same magazine:
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Best Impression, Golden Tower, Lemon Pompom, Pink O'Hara
(already in production), Pink Piano (already in production)
Great Whites & Creams for Weddings 2011
At last, we have a great set of whites for wedding season for the
US, UK and Japanese markets. Book your needs early to guarantee
availability:
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Alabster
Caramel Antike
White O'Hara
Vitality
Mythos
We have excellent availability of all of the above! A different tone
of white for every bride!
Alabaster is a rosette shaped rose, with a good fragrance. Goes
well with Baronesse and Mariatheresia because of the similar
shapes.
Caramel Antike has the shape of old Cabbage roses and the color
of, well, Caramel! It has no fragrance but will grow in size as it
takes in water. It looks lovely with its dirty pink sister "Romantic
Antike"
White O'Hara is our newest white variety. It was developed in
France by the Delbard company and it has all the attributes we like
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in garden roses: the quartered shape, the intense fragrance, a great
vase life, a large head, and a delicate white with a bit of ivory in the
center. It also ships very well!
Vitality is of course a dream! The most fragrant of all our varieties,
it has scalloped edges for romance and a buttery, bone white color.
Mythos is the ivory work horse. Lasts long in the vase, ships very
well, is the hardiest white/ivory rose we carry. But alas it has no
fragrance and does not open too far in the vase.
We also carry in smaller numbers: Jeanne Moreau, and Comtessa.
Incredible Head sizes!
Although our varieties look small right out of the box, they become
huge after a few days in water. Leave lots of space for them to
grow into when making arrangements! And keep them 4 - 5 days in
water before an event. (If they get too open, simply set them back
in the cooler to slow them down)
Alabaster
Romantic Antike
Baronesse
White O'Hara
Visit our New Facebook page!
We have published never before seen pictures and videos on our
brand new Facebook page (we already have over 60 "likes"). Please
upload your own photos of our varieties in your arrangements or
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events and be sure to "like" us!
Follow this link or copy and paste the URl below:
Alexandra Farms Facebook page
http://www.facebook.com/pages/Alexandra-Farms-Fresh-CutGarden-Roses/140384096033047?sk=wall
Thank you Katrina for sending in this beauty, now posted:
Our Varieties at the Keukenhoff
The Keukenhoff is a huge event the floral industry in Holland puts
on for the people of the Netherlands and Northern Europe.
Besides planting hundreds of thousands of bulbs that flower at the
same time, they display different cut flowers throughout the spring.
Thanks to De Ruiter's help (a Dutch Rose breeder) we were able to
display our varieties in the Rose pavilion. See pics below:
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For more pics visit our Facebook page.
Best Wishes for Japan
We want to extend our feelings of support and hope to the people
of Japan. We feel for you, for the incredible loss of life, and for
the extensive damage your country has received from the
earthquake, the Tsunami and the escaped radioactivity. We wish
you the strength of spirit to reconstruct swiftly!
If anybody would like to help in the reconstruction efforts, below
please find three links to reputable charities that are making a
difference in Japan:
1. American Jewish Joint Distribution Committee
2. Americares
3. American Red Cross
Greenwings, one of our customers in Japan, had scheduled a
promotion at the Tamagaya Takashumaya Shopping center in Tokyo.
In a demonstration of Japanese discipline and perseverance, they
made sure the event took place even though it was two weeks after
the devastating earthquake. Here are some photos:
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Thank you Kazuyo for your efforts!
Jose R Azout
President
Alexandra Farms
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Alexandra Farms
1311 98th St
Bay Harbor Islands, FL 33154
Cell: 305-528-3657
Skype: joserazout
MSN: joserazout@hotmail.com
www.alexandrafarms.com
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