Boston Pride Week

Transcription

Boston Pride Week

2009 Partnership Program
Pride Week – June 5 – 14, 2009
Boston Pride Committee • 398 Columbus Ave., #285 • Boston, MA 02116 • PrideLine 617.262.9405 • bostonpride.org
Board of Directors
Linda DeMarco, President
Keri Aulita, Vice President
Pierce Durkin, Clerk
Sylvain Bruni
Malcolm Carey
Kristie Helms
Wilfred Labiosa
To Our Partner:
Thank you for your interest in supporting Boston Pride 2009, New England’s largest LGBT event.
As the 4th largest Pride celebration in the country, Boston Pride can offer you unique
opportunities to reach out to the LGBT community.
Since 1970, the Boston Pride Committee has organized highly successful Pride events. With
over 1 million participants sharing in the celebration throughout the week, our business and
corporate partners have enjoyed excellent opportunities to reach a large, diverse, and visible
community with high discretionary income levels.
According to U.S. based studies1:
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The U.S. Gay & Lesbian population is 30 million (approximately 10%)
Boston is the 5th most populous Gay & Lesbian city (approximately 12.3%)
The annual value of the Gay & Lesbian market is $515 billion
91.8% of the Gay & Lesbian population indicate they would be somewhat or very likely
to use a product advertised in Gay & Lesbian outlets
21% of Gay & Lesbian households have income exceeding $100,000 per year
28% of Gay & Lesbian households have income greater than $50,000 per year
The Gay & Lesbian Community consists of the most economically advantaged people in
the U.S.
This packet includes a listing of opportunities available to your company, as well as many
individual opportunities available, and we hope you find the information valuable. We are open
to customizing our packet to fit your needs. Please feel free to contact me with any questions
about our partnership opportunities. I can be reached at 617.719.9327 or by email at
president@bostonpride.org.
I look forward to hearing from you.
Linda J. DeMarco
President, Board of Directors
1
www.rainbowreferrals.com & American Community Survey
2009 Partnership Benefits
Diamond
$40,000+
Platinum
$30,000+
Gold
$20,000+
Silver
$10,000+
Bronze
$5,000+
Rainbow
$2,500+
Parade
2 Floats
1 Float and 1
Marching
Group
1 Float
1 Marching
Group
Reduced Float
Fee
--
Festival
1 Double-sized
Prime Location
1 Prime
Location
1 Prime
Location
1 Location and
Reduced Fee
for Second
Location
Reduced
Location Fee
Reduced
Location Fee
Website
Prominent
logo and link
on home page
and sponsor
page
Proportional
logo and link
on home page
and sponsor
page
Standard logo
and link on
sponsor page
Standard logo
and link on
sponsor page
Standard logo
and link on
sponsor page
Logo on
sponsor page
Logo
Projection
On Jumbo-tron
at Festival
On Jumbo-tron
at Festival
On Jumbo-tron
at Festival
--
--
--
Banner
Placement
On Stage at
Festival
On Stage at
Festival
On Stage at
Festival
--
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Flag Raising
Reception
10 invitations
5 invitations
3 invitations
--
--
--
Onsite
Sampling*
Parade Route
and Festival
Parade Route
Parade Route
--
--
--
Local
Advertising
Prominent
Logo
Logo sized and
positioned
according to
sponsorship
level
Logo sized and
positioned
according to
sponsorship
level
Logo sized and
positioned
according to
sponsorship
level
Logo sized and
positioned
according to
sponsorship
level
--
Pride Poster
Prominent
Logo size and
position
Proportional
Logo
Standard Logo
Standard Logo
Name
Name
VIP Passes
15 Passes
10 Passes
5 Passes
2 Passes
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*Non-food items only.
Friends of the Boston Pride Committee
~Individual Donor Benefits~
Purple
$1,000+
Name
Recognition
Passes
Web
Recognition
Name Recognition
from the Stage at
the Boston Pride
Festival
4 Passes to one of
the Boston Pride
Block Parties
Name Recognition
on our “Friends”
Page of the
Boston Pride
Website*
Souvenirs
Choice of 2
Commemorative
Boston Pride
Souvenirs
Letter of
Thanks
Thank You Letter
Blue
$500+
Green
$250+
Orange
$125+
Red
$50+
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2 Passes to one of
the Boston Pride
Block Parties
Name Recognition
Page of the
Boston Pride
Website*
Commemorative
Boston Pride
Sweatshirt &
Special Boston
Pride Souvenir
--
--
--
Name Recognition
Page of the
Boston Pride
Website*
Commemorative
Boston Pride TShirt & Special
Boston Pride
Souvenir
Name Recognition
Page of the
Boston Pride
Website*
--
Special Boston
Pride Souvenir
Special Boston
Pride Souvenir
Thank You Letter
Thank You Letter
Thank You Letter
Thank You Letter
*Until February 1, 2010
Sample Schedule of Events
Friday, June 5
12pm
Flag Raising, Boston City Hall Plaza
Hosted by Mayor Thomas Menino
Saturday, June 6
10am-6pm
Pride Day @ Faneuil Hall, Quincy Market
A day of shopping and entertainment at one of Boston’s most
prominent and historical tourist centers
Sunday, June 7
AIDS Walk
Produced by AIDS Action Committee
Monday, June 8
Political Forum
Tuesday, June 9
7pm-9pm
Pridelights Tree Lighting Ceremony
Produced by AIDS Action Committee
Sponsored by Boston Pride Committee
Wednesday, June 10
8pm-12am
Pride Idol Finals
Thursday, June 11
8pm-2am
Latino Night
Co-produced with Somos Latin@s
Saturday, June 13
12pm
Pride Parade
12pm-6pm
Pride Festival
Boston City Hall Plaza
Sunday, June 14
2pm-9pm
Pride Block Parties
9th Annual Stuart Street Block Party in the South End
5th Annual Perkins Street Block Party in Jamaica Plain
10pm-2am
Closing Party
Web Marketing
All Boston Pride partners are featured on our website’s Corporate Partners page and we can
also offer the following promotional opportunities with or without a link to your own website:
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Your logo or banner on the homepage
Your logo or banner on all pages
Your logo or banner on specific “event” (i.e. Parade, Festival, Block Parties) page(s), or
specific “information” (i.e. volunteers, sitemap, travel) page(s)
www.bostonpride.org is the official website for Boston Pride Week, and it receives the
following traffic:
May:
 840,000 hits
 15,400 unique visitors
 101,000 pages viewed
June:
 2.7 million hits
 42,000 unique visitors
July to April:
 1.125 million hits
 4,700 unique visitors on average per month
Past Boston Pride Corporate Partners
Press Coverage
Print
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Bay Windows
Boston Globe
Boston Herald
Boston Magazine
Boston Phoenix
Spirit Boston Magazine
Stuff@Night
The Back Bay Sun
The Beacon Hill Times
The Improper Bostonian
The JP Gazette
The Metro
The Pink Pages
The Weekly Dig
Television
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Radio
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Online
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BNN
CBS-4 Boston
CNN
Fox 25 News
Logo
MSNBC
NECN
Q TV
WCVB-TV Boston Channel 5
WHDH-TV NBC Channel 7
JAM’N 94.5 FM
MIX 98.5 FM
WERS 88.9 FM
WRKO 680 AM
WXKS 107.9 FM
Throughout the six hour
Festival, sponsor ads, banners,
and videos are on display
before an audience of tens of
thousands of people.
Baywindows.com
Boston.com
Bostonherald.com
Edgeboston.com
Planet99.com
Stuffatnight.com
Thephoenix.com
2009 Partnership Form
r
r
r
r
r
r
r
Diamond
$40,000+
r Purple
$1,000+
Platinum
$30,000+
r Blue
$500+
Gold
$20,000+
r Green
$250+
Silver
$10,000+
r Orange
$125+
Bronze
$5,000+
r Red
$50+
Rainbow
$2,500+
I am unable to participate, but I wish to contribute $___________ to support the
Boston Pride Committee.
Business/Company Name: ________________________________________________________
Contact Name: _________________________________________________________________
Mailing Address: ________________________________________________________________
City: _________________________ State: _________________ Zip: ____________________
Phone: _______________________________
Fax: ________________________________
Email: ________________________________________________________________________
Website:_______________________________________________________________________
Payment (circle one):
Check enclosed2
Visa
MasterCard
AMEX
Total: $____________________________________
Name as it appears on card: ______________________________________________________
Card number: _____________________________________ Expiration date: _______________
Signature: _____________________________________________________________________
2
Please make checks payable to “Boston Pride Committee” and mail it with this form to Boston Pride Committee,
“Attn: Partnership,” 398 Columbus Ave., #285, Boston, MA 02116.

Boston Pride Week

Transcription

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