Sarasota Magazine Media Kit 2015

Transcription

MEDIA KIT 2015
PRINT
ONLINE
DEMOGRAPHICS WHO ARE READERS ARE
As the monthly paid–circulation regional lifestyle magazine
for Sarasota and Manatee counties, Sarasota Magazine is
the area’s defining authority on fine living. Our award-winning
combination of superb photography and compelling
journalism has created the largest and most loyal audience
of affluent readers in the area.
READERSHIP
57%
43%
56
5.1
readers per
copy
four issue Cumulative
readership:
sarasota magazine
median
age
$355,000 Avg. household income
$2.69 million Avg. net worth
$1.62 million Avg. investment portfolio
$842,000 Avg. home value
88% Make philanthropic donations
SRQ magazine
91,228
scene
magazine
50,248
STYLE
magazine
34,844
0
We are reaching
new residents:
100,000
readers do
not read SRQ
64% of Sarasota Magazine
not read Scene
readers do
not read Style
108,270 Total Per-Issue Readership
167,267 Total Readership
200,000
readers do
Sarasota Magazine reaches
over 27,127 new residents
who have lived here less
than five years—31% of the
total new mover market.
167,267
(four-issue cume)
Sources: MRI Study, CVC Audit – Sept 2013,
The Media Audit – Feb-May 2013
330 S. Pineapple Ave., Suite 205, Sarasota, FL 34236 • (941) 487-1100 • SARASOTAMAGAZINE.COM
CIRCULATION YOU CAN TRUST
Fact:
We deliver the
only local magazine that is
verified by an auditor. We open
our records up to Circulation
Verification Council (CVC),
which conducts audits for
4,900 newspaper and magazine
editions nationwide, including
large city/regional titles such
as Portland Monthly, Baltimore,
Seattle Met and San Diego
magazines.
Fact:
Sarasota Magazine is the only local magazine with
predominantly paid circulation and with a total circulation
verified by an independent circulation audit firm that is
recognized and accepted by leading advertisers and
advertising agencies.
12,000
3,000
1,870
More than 78% of
our readers renew their
subscriptions—one of the
highest rates in the industry.
For well over 35 years, the
magazine has attracted and
maintained a truly remarkable
audience of affluent and
educated readers who are
involved in the livelihood and
well-being of their community.
mailed copies including 9,000 paid
subscribers, 2,500 qualified, requested
subscriptions to local business decisionmakers and 500 affluent new mover
subscription acquisition copies.
newsstand copies distributed at more
than 250 outlets in Florida and in important
out-of-state tourism feeder markets.
AFFLUENT EVENTS AND PROFESSIONAL
WAITING ROOM copies selected and
qualified for their participants and clientele.
3,200
+
in-room hotel, resort and vacation
properties copies
plus targeted mailings to concentration of affluent
Lakewood Ranch homeowners.
AUDITED Distribution
20,270
average monthly copies
tourisM reaching our visitors
No one reaches tourists like Sarasota Magazine. Forty
thousand plus copies are placed in-room or available with
the concierges annually. We are sold on 250+ newsstands
in Florida including the Sarasota Bradenton International
Airport and in important out-of-state tourism feeder
markets.
hotel Distribution
Beach Palms of Siesta Key Village*
Bentley’s Boutique Hotel*
Best Western Ambassador†
Best Western Bradenton*
Best Western Midtown*
Best Western Plus Gateway Siesta Key
Boca Grande Club*
Bridge Walk*
Calini Beach Club*
Calle Minorga†
Cannon’s By the Sea*
Capri International*
Captiva Beach Resort‡
Cedars West of Longboat*
Comfort Inn*
Comfort Inn South*
Comfort Inn Suites, University*
Coquina on the Beach*
Country Inn & Suites*
Courtyard by Marriott*
Crystal Sands†
Days Inn
Fairfield Inn & Suites*
Gateway Siesta Key
Gulf and Bay Club*
Hampton Inn & Suites-Venice*
Hampton Inn & Suites-University*
Helmsley Sandcastle*
Hibiscus Suites Inn*
Hilton Garden Inn*
Hilton Longboat Key*
Holiday Inn Express & Suites
Holiday Inn Lakewood Ranch*
Holiday Inn Lido Key*
Holiday Inn Airport Hotel
Hotel Indigo*
Hotel Ranola*
House of the Sun*
Hyatt Regency
Hyatt Siesta Key Beach*
Inn at the Beach*
IMG Academies Club House*
La Palme Royale B&B*
Lido Beach Resort*
Little Gull Cottages*
Longboat Bay Club*
Midnight Cove†
Palm Bay Club*
Parrot Beach Cottages, Siesta*
Residence Inn Marriott*
Resort Quest‡
Runaway Bay*
Sara Sea Beach Resort*
Sarasota Surf & Racquet†
Sea Shell Condominium*
Sea Spray Resort†
Siesta Key Suites*
Silver Surf*
Springhill Suites*
Sun & Fun Resort†
Suntide Island Beach Club*
The Cypress*
The Diplomat Condominium Beach
Resort*
The Inn on Siesta Key
The Ritz-Carlton Beach Residences
The Ritz-Carlton Members Club
The Ritz-Carlton, Sarasota
The Ringling Beach House
Timberwoods Villas†
Tropical Breeze Resort*
Tropical Shores Beach Resort*
Tropical Sun Beach Resort*
Turtle Beach Resort†
Veranda Beach Club*
On the Beach
Annual Visitor’s
Guide
Sarasota Magazine’s December issue is
customized as a hardbound publication with
content geared to the visitor market and
placed in-room annually in over 4,500 hotel
rooms (over 26,000 annual distribution with
hard-cover and soft cover combined).
Monthly issues of
Sarasota Magazine
• Distributed in more than 60 hotels in
Sarasota-Manatee
• Sold on over 250 newsstands in Florida
including the Sarasota Bradenton
International Airport , plus in important outof-state tourism feeder markets
Concierge/front
desk Program
A bimonthly e-newsletter that gives local
concierges and front desk staff great
dining, shopping and local cultural activities
information for their guests.
SARAsoTamagazine.com
Sarasota Magazine’s resourceful content is
packaged online with daily and weekly blogs
from our editors and is visited by consumers
from across the country and internationally.
* Exclusive in-room at these hotels and resorts † Annual On the Beach issue only
sponsorships special inserts
Sarasota Magazine offers high impact programs with
proven results through our event sponsorships, advertorial
inserts and special custom advertising sections.
Meet our affluent
readers through
event sponsorships
Sarasota Magazine produces
high quality, high profile events
throughout the year. Each event
is targeted to a specific segment
of our valuable readership such
as affluent homeowners in
Lakewood Ranch and on the
keys, new movers, doctors or
high-net-worth philanthropists.
Sponsorships are open to
advertisers and feature a
customized offering of benefits,
created to achieve their specific
marketing goals.
CUSTOM SPREADS
Special Ad Units
Ask your Account
Executive about
creative advertising
units that have
impact.
GATEFOLDS
Events include:
multi-page
units
• Best of Sarasota
• Top Doctors and Dentists
• Grand openings for retailers and businesses
• Opening nights
• Non-profit fund raisers
• New Mover cocktail parties
• Meet the Editor events
CUSTOM inserts
LUXU RY
SPE CI AL SE CT I ON
POR TFOHOM E
LIO
SPECI
AL SECTIO
N
SPECI
LUXURY HOME
PORTFOLIO
AL SECTIO
N
OHANA ON
LONGBOAT KEY
SPONSORE D RE POR T
OHANA
Is ONE
OF ONLY
Longboat
TwO residen
Key propert
tial
ies with
seawall,
it matures
a Gulfsid
so shore
. “This is
e
protection
not a sterile
Jungles
Peterson
is ensured
garden,”
says. “We’re
says it was
.
creating
as importa
to develop
local butterfl
nt
“interesting
ies and birds.” a habitat for
between
experiences”
Renowned
the buildin
lighting
gs as it was
designer
outstanding
Paterson
Thomas
to create
created a
architecture.
quietly
lighting
With that
scheme indoors understated
in mind,
landscape
and out.
His
architec
creative ideas
Jungles—acclaim t Raymond
about
ed for his
sea-turtle
Brazilian
codes, for
Garden
example—in
Naples Botanic at the
turtle nesting
al Garden
season,
and for his
you can
only light
lush tropical
the architec
landscapes
ture,
at high-en
ground paths—i not the
d
residences
nclude
and resorts
battery-operate
in
South Florida
d
and
lamps perched Neoz
Caribbean—crea the
on small
ted a series
shelves on
of outdoo
columns
r rooms
by the
door, so
with indigen
tolerant
you can
ous, drought
plants. On
carry the
light with
the beach,
spartina,
“To see this
you outdoo
he chose
sea oats,
house at
rs.
flowering
night will
and purplebreath away,”
dune sunflow
take your
blossomed
says Walker.
er
railroad vine,
tough things
This is a
“really
vacation
that will
resort, after
grow in
he says;
yes, there’s
the sand,”
and on the
all, so,
a new tennis
leeward
buttonw
form pool
court and
side, green
ood, gumbo
and spa
a freeadjacent
limbo and
He also introdu
thatched-roof
to a smaller
mastic trees.
ced a few
pavilion
. The entire
Bismark
is heated
non-natives—
palms, agaves
and cooled
complex
and a knockou
by an ecologi
20-plus-foot
friendly
geothermal
callyt
Moreton
mechanical
Bay fig,
from the
Walker is
transplanted
middle of
system.
adamant
the state,
about what
entry that
Ohana so
in the front
will grow
special. “We
134 SARASO
makes
dramatic
attribute
of this to
TA MAGAZ
buttresses
the success
an incredib
INE | MAY
as
le team
2014
pulling the
of people
rope in the
same directio all
n.”
“You can
lose you
rself
or find new
surprises.”
This page:
Looking
out from
pavilion
the main
to the entry
living
courtyard,
Moreton
where a
bay fig tree
holds center
Opposite
page: The
stage.
property’s
ground-level
original
beachfront
and brought
home was
gutted
into the
21st century
.
SARASO
TA MAGAZ
INE | MAY
2014
135
editorial take a look inside
Our editorial integrity is good for your business. Advertisers
cannot pay to be featured in Sarasota Magazine. Selling
editorial space would destroy our legitimacy and integrity. It’s
because of this credibility that our paid readership (subscriber
and newsstand sales) continues to grow each year.
MAXIMUM
COOL
DRESSED TO CHILL
ON A
NIGHT
DOWNTOWN.
PHOTOGRAPHY BY
MARK
FARMWALD
STYLING
BY
Twenty-two-yearold Ikoto—the
JACKIE ROGERS
last male Sanford
lemur in captivity
in the world—at
his home at the
Lemur Reserve.
Reva wears a Parker dress,
$286, from INfluence, gold
On a dark and stormy
night at Myakka
City’s Lemur Reserve,
Adam Davies
ponders existence,
extinction—and hope.
spiked bangle with Swarovski
crystals, $228, gold bangle
with spiked closure, $228,
gold bangle, $198, and
chandelier earrings, $128, all
from L. Boutique. Studded
clutch, $135, from Jackie Z.
98 SARASOTA MAGAZINE | JANUARY 2014
SARASOTA MAGAZINE | JANUARY 2014
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W
THE
LONELIEST
LEMUR
ON EARTH
ithin my first five
seconds observing the lemurs at the Lemur
Conservation Foundation’s Lemur Reserve, just
half an hour outside of Sarasota, I find myself
betrothed to—or at least going steady with—a
female ringtail named Medella. The clinical description of what transpires during our introduction, according to the highly amused staffer who
is my guide, is “presenting.” That, however, is a
white-glove term for a scenario whose reality can
be more accurately described by saying, “Medella
vaults onto her forepaws like an Olympic gymnast, hind legs maximally akimbo, and thrusts
her pelvis into the chain link fence while she
twerks and spasms and thrusts her genitalia at me
with such force it’s as if she is trying to destroy not
merely the fence itself but the entire conspiracy of
folly and prejudice that prohibits interspecies romance.” As a spectacle it is both astonishing and
unsettling, but it augurs the rich variety of surprises that are to come in the next 24 hours—the
next rain-lashed, storm-tormented, howl-ridden
24 hours—and I can’t help thinking to myself:
By Adam Davies | Photography by Kim Longstreet

HA HOUS
FOLLOW US INSIDE THE MOST
TALKED-ABOUT NEW HOME IN SARASOTA.
BY ILENE DENTON | PHOTOGRAPHY BY GREG WILSON
I am making a terrible mistake.
88 SARASOTA MAGAZINE | GUIDE TO GIVING 2013
SARASOTA MAGAZINE | GUIDE TO GIVING 2013
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SARASOTA MAGAZINE | OCTOBER 2013 87
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A
HIS
NOW
OUR FOOD EDITORS AND FACEBOOK FANS
SA AND
NAIONA
››
PICK 57 GREAT TASTES OF THE TOWN.
AWARDS
9/9/13 4:18 PM
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If you’re a visitor, you’re here
because of the beach, the
sun, the lively arts scene, the
golf and the fishing as well
as an easy-breezy lifestyle and
rooms with a view. But you
may not realize just how
gastronomically advanced this
little resort area actually is. In
addition to enjoying a wealth
of locally grown ingredients,
from produce to seafood, we’ve
become home to adventurous
chefs from all over the world.
They’re creatively interpreting food cultures from Peru, Japan, France, Italy, Germany,
FOR PUBLISHING
EXCELLENCE
India, China, Mexico and all regions of the United States.
It’s hard for even year-round foodies to keep up with all the choices on our dining scene,
and visitors can only get a taste of what’s on offer. To help you eat as much wonderful food
in as short a time as possible, we asked our editors, restaurant critics and some passionate
2013/2014
foodies to choose the top dishes in town right now. And we also asked our Facebook fans
to chime in with their favorites. The tasty total: 57 dishes, from sumptuous starters to decadent desserts, that should be on your wish list this year. Let the dining begin!
BY MARSHA FOTTLER
Stone crab claws at
Moore’s, page 135.
126 SARASOTA MAGAZINE | ON THE BEACH 2014
Objects
of their
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11/5/13 2:37 PM
HEAT INDEX
MARK FARMWALD
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EVENTS, PEOPLE, TRENDS AND ISSUES ON OUR RADAR.
MOD WORLD
Affections
Paul Rudolph’s iconic Sarasota High School building (seen here), the mod, mod neighborhood of Lido Shores and other treasured Sarasota School of Architecture homes and
commercial projects take center stage when the Sarasota Architectural Foundation hosts
its inaugural Sarasota MOD Weekend Oct. 9-12. The four-day festival is chock-full of trolley, bus, boat and walking tours, plus lectures, a Sanderling Club beach supper and more.
Among the visiting presenters are Lawrence Scarpa of the Los Angeles architectural firm of
Brooks + Scarpa, who won the 2014 Smithsonian Cooper-Hewitt National Design Museum
award; Miami-based landscape architect to the stars, Raymond Jungles; and John Howey,
author of The Sarasota School of Architecture. Check out sarasotaMOD.com for tickets and
the complete schedule of events.—ILENE DENTON
Three experts on the artful creations that inspire their love. BY ILENE DENTON
MODERN WOODSMAN
Custom furniture maker Kurt Dexel of Dexel Crafted came to Sarasota from Vancouver two years ago, when his wife, a
software developer, was transferred here. “One of the first things I did was Google Sarasota architecture, and I was excited
to learn that there is a midcentury modern movement here,” says Dexel, whose one-of-a-kind contemporary pieces—tables,
headboards, built-ins, upholstered sofas, chairs, floating shelves, all built with domestic hardwoods—have been featured in
shelter magazines like Canadian House & Home. Their strong angles fit nicely into the midcentury modern aesthetic, and
his own home, a 1957 ranch in Southgate, with its open layout and original terrazzo floors, is the perfect backdrop for his
work. Dexel, a former technologist who helped design master-planned subdivisions, had a woodworking studio in the arts
district of downtown Vancouver. “I’m starting all over again here,” he says, working out of a shop in north Sarasota and
building business one piece at a time through local interior designers and clients.
“I come from a long
line of tinkerers.
I set up a shop in my
garage and made
furniture for myself,
my family and
friends. As I got better
at it, it became more
important to me than
my 9 to 5 job.”
“What drew me to furniture was the craftsmanship. I enjoyed making a
solid piece of furniture; I
got satisfaction in creating
something that felt honest.
The question was how do
you make a piece that has
integrity; that looks great
and doesn’t fall apart?”
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12/10/13 10:13 AM
“My favorite piece is the Boomerang chair. When Dwell magazine
wrote about it, I got inquiries
about it from all over the world.
Most recently I sent one to somebody in Amsterdam.”
“I find that artistic people
are drawn to my work.
That’s my ideal client:
someone who has a vision.
Then it becomes a collaboration, instead of me just
handing them a design.”
SARASOTA MAGAZINE | OCTOBER 2014
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2015 calendar editorial & advertising
JANUARY
REAL ESTATE
FEBRUARY
THE RESTAURANT ISSUE
MARCH
THE WEALTH ISSUE
APRIL
ON THE WATER
Editorial Features
n Real Estate Report and Outlook
Editorial Features
n Hot Restaurants & Chefs
Editorial Features
n Sarasota Wealth Report
Editorial Features
n All About Boats
Advertising Special Sections
n Top Lawyers Profiles
- Combo buy with Biz(941)
n Who’s Who in Health Profiles
n Chef Profiles
n Kitchen and Bath Renovations
n Family Businesses “Through The
Years” Profiles
n Top Advisors in Wealth, Estates
and Trusts Profiles
n Senior Living Solutions
n Beauty: Look Good, Feel Great,
Stay Fit
n Top Dentists of Sarasota and
Manatee Profiles
n Best of Boat Show
n Innovation & Education Profiles
n Waterfront Cruising Guide
Ad close: Nov. 11, 2014
Ad close: Dec. 10, 2014
Ad close: Jan. 14, 2015
Ad close: Feb. 18, 2015
Materials due: Nov. 20, 2014
Materials due: Dec. 12, 2014
Materials due: Jan. 16, 2015
Materials due: Feb. 20, 2015
Add On: Ask the Health Expert Q & A
n Neuro Challenge Foundation
Resource Guide
n Top Real Estate Producer
Profiles
MAY
BEST OF SARASOTA
JUNE
TOP DOCTORS
JULY
SUMMER ADVENTURES
AUGUST
PLATINUM ANNUAL
Editorial Features
n Best of 2015 Editors’ Picks
n Readers’ Choice Awards
Editorial Features
n Medical Advances
n Castle Connolly Top Doctors List
Editorial Features
nOffseason Adventures
nFashion
Editorial Features
nConnoisseurs
nFashion
nWeddings
n Platinum 100 Retailers
n Best of Sarasota
n VIP of Sarasota Profiles
n Top Doctors Profiles
n Who’s Who in Health Profiles
n Ask the Medical Expert Q & A
n Summer Survival Guide
n Weddings Resources
n Platinum 100 Retailers
n Art of Excellence Profiles
Ad close: March 18, 2015
Ad close: April 15, 2015
Ad close: May 20, 2015
Ad close: June 17, 2015
Materials due: March 20, 2015
Materials due: April 16, 2015
Materials due: May 22, 2015
Materials due: June 19, 2015
SEPTEMBER
GUIDE TO GIVING ANNUAL
OCTOBER
HOME & GARDEN
NOVEMBER
SEASON PREVIEW
DECEMBER
ON THE BEACH ANNUAL
Editorial Features
n Philanthropy Guide
Editorial Features
n Dream Homes
n Design Trends
Editorial Features
n Arts & Entertainment Guide
nFashion
Editorial Features
n Insider’s Guides
n Luxury Homes
n Companies That Care
nNonprofit profiles
n Meeting Planner Guide
n Top Wealth Management
Advisors Profiles
All of the above combo buy with
n Realtor Profiles
n Interior Design Profiles
n Luxury Home Resource Guide
n My New Home
n Five Star Wealth Managers
nNonprofit Pullout Calendar
n Visitor Resource Guide
n Best of the City Profiles
n Relocation Guide
Ad close: July 15, 2015
Ad close: Aug. 19, 2015
Ad close: Sept. 16, 2015
Ad close: Oct. 14, 2015
Materials due: July 17, 2015
Materials due: Aug. 21, 2015
Materials due: Sept. 18, 2015
Materials due: Oct. 16, 2015
Biz(941)
IN EVERY ISSUE:
EDITORIAL: Shopping, Luxury Home, Real Estate, Health, Arts, Dining, Calendar
Special Advertising Opportunities: Dining Guide and Shopping Destinations
Our readers receive bonus supplements several times a year. Ask your representative for details.
*Editorial/Advertising Calendar Subject to Change
rates and specs in the magazine
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information
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Sarasota Magazine On The Beach (resort annual,
Sarasota Magazine (12x year)
released in January)
FrequencyOpen3x
Spread
Page
6x
10x 12x
Frequency
$9,270$8,340 $7,880 $7,400$6,950
Spread
6,1705,560 5,250 4,9304,640
Open
3x
6x
10x
12x
$13,900 $12,520 $11,820 $11,110$10,430
Page
9,270 8,340 7,880 7,4006,950
Two Thirds 4,5704,120 3,890 3,6603,430
Two Thirds
6,860
6,180
5,840
5,490
5,150
One Half
3,8303,450 3,270 3,0702,870
One Half
5,760
5,180
4,890
4,600
4,315
One Third
2,6002,340 2,220 2,0801,960
One Third
3,900
3,510
3,300
3,120
2,940
One Fourth 2,0401,830 1,730 1,6301,520
One Fourth
3,060
2,760
2,600
2,440
2,300
One Sixth
1,4701,320 1,260 1,1701,100
One Sixth
2,200
1,990
1,890
1,760
1,660
IBC
7,7306,950 6,570 6,1705,790
IBC
11,60010,430 9,860 9,270 8,440
BC
9,2508,330 7,870 7,4006,940
BC
13,880 12,500 11,810 11,10010,410
1st Spread10,5009,460 8,930 8,4007,880
1st Spread
15,750
Pre-TOC
Spreads*
Pre-TOC
Spreads*
14,820 13,360 12,620 11,87011,125
9,8808,900 8,400 7,9107,400
14,190
13,400 12,600 11,810
For other premium positions, add 10%. For half-page spreads, add 10%. For black-and-white ads, subtract 20%
(excludes covers and premium positions). *Pre-TOC spread frequency: minimum of 3x per year.
rates and specs online opportunities
PRODUCTION Contact
information
In addition to the print magazine, Sarasota Magazine
offers a variety of digital components to reach more
readers.
Email: NormaM@sarasotamagazine.com

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12/15/14

Sarasota Magazine Media Kit 2015

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