89.5 KTSY - Boise, ID Medium Market GM/Entry Submitter

89.5 KTSY - Boise, ID
Medium Market
GM/Entry Submitter - BrianYeager
208.459-.5879
brian@ktsy.org
HOPE
Hope is in short supply. How can a Christian, Family
Friendly, Adult Contemporary radio station actually
make a difference?
Can it do any more than bring the ‘believers’ together
and create a sub-group? Can it effectively impact the
many needing hope?
KTSY is committed to being more than a music
station. It’s a family that experiences God’s hope - and
then shares it with their neighbors.
2010 was KTSY’s 20th Anniversary.
2010 was also a year of transition as Mike Agee, KTSY’s
original General Manager transitioned to a new job.
This was a challenging time of transition - a first for
KTSY. Hard on the staff, uncertain for the listeners.
God uses transitions to bring hope. This transition gave the
KTSY team the chance to prayerfully evaluate why KTSY exists
and what it’s mission and role in the community.
Under the director of the new General Manager, Brian Yeager,
the team wrestled with why it exists and how to implement
that mission.
From these discussions came a vision of taking listeners
to a new place with Jesus so they can bring hope to their
neighbors.
During this transition, staff roles were reassessed and
strengthened. This has led to a happier, more efficient team.
September 15, 2010
I found your radio station in the Idaho
State Prison. I was priveledged to meet the
person Jesus Christ on August 4, 2008.
Your station gave me countless hours of
hope and encouragement through some very
dark times...
Yours, Michael
PS. I got baptized at Ten Mile Christian
last Sunday!
The KTSY Team
Most of KTSYs Staff are part-time with full-time passion
Spreading Hope
God &Country
In theCommunity Family Festival
& Beyond
Over 10,000+ Come Together to celebrate our nation,
our God, and our relationships - and a lot of great fireworlks!
KTSY Co-sponsored the Treasure Valley God & Country Family
Festival. KTSY is an integral part of the Festival; helping
arrange bands, meeting with the Festival Board, and playing
the fireworks soundtrack on KTSY.
In addition, KTSY organized the Prayer Tent and General
Manager Brian gave a message of hope during the altar call.
With a fantastic fireworks show, the attendance is broad. KTSY
was there, helping spread hope.
Need to Breathe Headlined the
Festival
Merideth Andrews was also featured
Worship Leaders from around the valley
unite together to lead some amazing
worship
Christmas
inJuly
Dream Bigger
It’s aChristmas Party!
July 11, 2010
The KTSY Family threw Christmas Party
in July to bring hope to the women and
girls facing unplanned pregnancies.
LifeLine Pregnancy Center, in Nampa, ID,
assists them with ultasounds, planning,
and everything a new mom would need
for her baby. They brought hope!
Piles of baby clothes, bottles and toys
filled tables at the entrance of Idaho
Ice World and inside the ice rink, there
were tons of smiles, some spills, a little
Christmas music, and a lot of fun!
VeggieTales
Premier
Simple premis - invite the
KTSY Family to bring the
kids and catch the new
Veggie Tales movie.
The KTSY Staff challenged the
Family to dream bigger - and
dream of a project the family could do together to make
an impact in the community. In the end, the KTSY Family
ended up partnered with a Habitat for Humanity build.
They were also joined by the local military.
During a terrible economic downturn, the KTSY Family
joined together and help a family find hope and a new
home.
The KTSY Family spreads
hope while it has fun! They brought non-perishable food
items for the Boise Rescue Mission
Megan, Event Coordinator for the Boise Rescue Mission said,
“I can’t thank you enough for all that you do for the Boise
Rescue Mission! You’re annual VeggieTales food drive brough
in over 2700 lbs of canned food!
Christmas
Wish In July
July 29-30 saw a major evolution of
KTSY’s Christmas Wish initiative.
For several years, each December &
July, KTSY coordinated a Christmas
Wish Program, that asked listeners
to call in wishes for their family or
friends.
With the economic crisis and the
great needs that have come because
of it, KTSY decided to partner with
local charities. By doing this we were
able to bring
to those who
needed it most and had a support
system for making changes in their
lives.
The Results
23 Families Wishes Fulfilled
275 Families helped fulfill the wishes
5 Local Charities Partnered
Stephanie, Development Coordinator, Hope’s Door
“There were over 100 calls that day and many
of those people didn’t know what Hope’s Door
was. Now, many of those generous donors have
continued to donate, volunteer their time and
spread awareness about our organization.”
hope
The wishes were then put on air over
2 days. The response was so incredible
that charities got more families for us
to grant wishes because the response
was so great.
Charity Partners:
Project Patch
City Light Home for Women &
Children
HOPE’s Door
Genesis World Mission
Boise Rescue Mission
Sarah - A Mom from City
Light
FavoriteWishes
Furnishing Apartments for Abused Women
School Supplies for single moms
Bicycles for single parent households
School supplies
“We are even more
excited to be going
into our new home
because we have some
great things to fill
it with. We were a
family that had given
up and been given up
on and now we’re being
loved on and you’re
hope
putting
in our
future. It’s beyond
words. Next year, we
plan on being a giver to
Christmas in July!”
Marilyn - A Wish
Grantor
I have been
so happy to
participate in
Christmas in
July. I love giving
knowing that a
specific need
has been met. I
know that God is
in charge of all
of that, but it
is just a special
treat when I can
actually know
how the gift was
used to help one
of His beloved.
KTSY throws a great party! With
unemployment high and housing values
dropping as much as 50%, it was time to bring
the family together and have some fun and
spread some hope!
On Labor Day, 4000 people descended on Settlers Park in Meridian
for KTSY’s Family Get-Together.
Parktacular featured:
•
•
•
•
•
•
•
•
•
VeggieTales Karaoke for kids (and the young at heart)
Face Painting
A Kid’s Art Tent
A Battle of the Bands (submissions were voted on online,
narrowing the bands down before Parktacular)
Promote Yourself Trade-show for ministries and businesses
Bounce Houses
Food Vendors (the only thing that cost money)
Softball
All at Settler’s Park with it’s handicapped accessible
playground and splash park.
FirstAnnual
Parktacular!
HopeThrough
theChurch
Bill Hybels has said, “The local church is the hope of the world.” As KTSY revisioned it’s mission, they realized to be fully successful, they must connect people
to a local church. This became a benchmark of success.
This year KTSY has started new initiatives to support and connect people with
local churches.
Pastor’s Luncheon
KTSY Sponsored a
pastors luncheon to
connect with pastors
and cast a vision
for partnership
with them. While
this isn’t the first
time KTSY has
held a pastor’s
luncheon, it was the
most deliberate in
casting a vision of
partnership.
Church Email Update
Pastors are busy people and have a
vision for building their church.A radio
station seems to be a ministry that
doesn’t relate to what they are doing.
To help facilitate partnership, KTSY
has developed a Church Email Update.
This periodic email updates local
churches on events and happenings at
the stations, with pre-made bulletin
announcements, information on how
to use an event, and who to share the
information with (give this information
about this concert to you youth leader,
give this information to your small
group leaders, etc.)
This helps the local pastor use the
resources of KTSY to give momentum
and energy to the ministry of the
church.
Church Finder
With the release of
KTSY’s new website
is the development
of an online,
searchable church
finder page.
Hope for
Local
Leaders
Bringing inspiration to
underwriters and local leaders
was the mission of the day on
November 5 as KTSY co-sponsored
Dave Ramsey’s EntreLeadership
Simulcast.
Spreading Hope
Internationally
During September the KTSY
Familiy responded to a
simple need.
The effects of the Rwandan
Geonocide continue years
later.
The orphans of the
genocide’s children now live
on the streets. It’s the only
life they’ve known.
For $15.52, a child can be
given food, water, and
medical care for a month.
The KTSY Family,
partnering with Africa New
Life Ministries, gave hope
to 2374 children.
MilitaryOutreach
Bible StickCampaign
KTSY, being near a military base, has a heart
for our military men and women who are
deployed internationally.
Faith Comes by Hearing developed a military
grade mp3 player with the New Testament
already loaded.
KTSY sent hope to our soldiers by
making Faith Comes by Hearing’s BibleStick
campaign a part of it’s year - by both using
them during Sharathon and through an onair fundraiser.
KTSY Spreads Hope
atChristmas
Concerts
KTSY celebrated
Christmas with
music & Giving.
The KTSY Family
Christmas Concert
performed twice
- first in Baker
City, OR (one of
our translator
serviced markets)
on December 2, and
then December 5 in
the Boise area.
The concert featured
local worship leader
Scott Riggan and
Idaho native Jaime
Thietten.
The concert was free - admission was toys for local helping
charities.
Jean Lockhart,
Director, City Light Home
for Women & Children:
I am speechless!
After safely making the
most amazing, slow
drive with my precious
Christmas cargo [14
lawn sized trsah bags
of toys from the Boise
Concert], I came in
and brought the gift
card/cash bag with
the intent of making a
quick list. BUT, its
FULL of gift cards
and cash! A plastic
Wal-Mart bag! I am
shocked! Just that
alone would have been
such a blessing for
us AND THEN I have
a huge truck FULL
of toys!!! With the
kids registered and the
need for teen toys, our
team is going to be so
blessed and amazed
when I bring all these
goodies into work!
Maybe I should get
a police escort and
do it up as big as it
deserves.
Food Drive
KTSY also partnered with News
Channel 7, KTVB for an incredible
Cares Day! Broadcasting live from
the Idaho Center, KTSY was a part of
filling trucks up with food and toys
to bring
to many effected
by our economy.
hope
December’s Christmas Wish was just
like July’s. Again, it brought a lot of
. Here’s a couple stories from
the director of City Light:
hope
ChristmasWish
Angela, the mother of 3 boys who also has her mom living
with her, was overwhelmed by the response. A beautiful
entertainment center came in to our office and was admired
by all until she was able to get it and put it into action.
Angela and her family felt loved, grateful and hopeful in their
new life in Boise. Angela’s mom has already found a job and
they’re doing great.
Jamie asked for mixing bowls and other kitchen ware and is
having so much fun cooking now that she’s outfitted with
all the great equipment.
Misty is excitedly planning her move to her new house and
has a great start on all those things she needed to get off
on the right foot. She loves her new life and said she also
likes telling her story because it “makes people happy”. It
makes me happy – I love to see those moms of ours fall in
love with Jesus, give their lives to Him and start down HIS
path and off the path of addiction and homelessness. What
a difference this is going to make to her children!
As I have said before, it’s more than
“stuff” that we all need. It’s tangible
evidence that God’s people are alive,
well and working hard despite a tough
economy, and in spite of what the
world might think.
ComingTogether
ToGive & Receive Hope
Matthew
West
DonorAppreciationConcert
Ruthiana:
Thank you for bringing Matthew West and
Josh Wilson to Nampa, Idaho. My hubby and
I went not just because it was a gift from
KTSY as first time financial givers, but a fun
delayed Valentine gift to each other. As I tell
my hubby it ended up being a double date for
me because I recommitted my life to Christ
that night.
KTSY was once again the media sponsor for Boise’s Weekend
to Remember - and incredible time of
for couples.
Whether a couple is just engaged or been married for 50
years, this is a weekend they will remember as changing their
marriage.
hope
Rock &Worship
Roadshow
Servicemen
Care Packages
Not only a great night of music and ministry, in Boise the Rock &
Worship Roadshow was an opportunity to put together care packages
for deployed service men and women. The KTSY Familiy came
through, exceeding the expectations of our military partners.
Worship
InThe Park
Uniting churches and the
community, Worship in the
Park is a unique event with
local worship leaders, local pastors,
and this year featuring Matt Mahr and
Brenton Brown. General Manager Brian
Yeager was on hand to MC the festivities.
More FunTimes
With the Family
KTSY Night @ Boise Hawks Game
June 23, 2010
Travis Culver sings the National Anthem
(Click on the logo to seeTravis sing)
Family Day at the Boise Zoo
August 10, 2010
KTSY Night @ Boise Hawks Game
September 1, 2010
KTSY Listener Sings the National Anthem
(Click on the logo to see GM Brian’s baseball video)
Men at the Cross
September 2010
KTSY is media spnsor and GM Brian welcomes the men
KTSY Family Night at the Linder Corn Maze
October 23, 2010
A fun family night with activities for the whole family from bounce houses to a big box of corn to play in - oh
yeah, and a corn maze!
An Evening with Wayne Watson
Financial Partner Appreciation Dinner
November 4, 2010
Treasure Valley Night Light Parade
December 4, 2010
KTSY Float is featured in parade
KTSY General Manger Brian and Afternoon Host Travis
MC’d the parade
30 Day Challenge
December 2010 - January 2011
The challenge to try the station for 30 days
and win free stuff!
SPAM - Spectacular Prizes and More! For Valentines
February, 2011
Send your photo to us and we’ll enter you into a drawing
for great prizes - including a Weekend to Remember
package, movie night, and more!
“Soul Surfer” Free Movie Preview
March 31, 2011
Capital Christian’s Women’s Conference
Featuring Lisa Bevere
April 8-9, 2011
Hope
When It’s
Needed Most
A few days ago, I first heard the new Matthew West Song, Broken Girl, and since I’ve
heard it, I think about it often. I know the song was written in regards to abuse
directed towards little girls, but I have experienced many of the same feelings and
thoughts having been sexually assaulted and abused by a family member growing up.
And as a result, two times when the pain, suffering got so bad that I actually tried
to kill myself to rid this horrible pain; for I blamed myself for letting it happen. For
8 years I had been hiding this pain deep inside myself, not knowing how to deal with it
or who to talk to, not even opening myself up to God.
I never dealt with the pain that had happened to me. I never sought out help or
companionship or counseling. I used the motivation that I wasn’t expressing any
thoughts about it because I didn’t want the event to ruin my family. And do this day
I’m scared that may happen if the story gets out.
I had become lost, more broken, confused........but then this song came on the
radio for the first time. I was driving home from work in rush hour so I couldn’t
completely concentrate on it, but it caught my attention so much that immediately
when I got home I went online and searched for the song and listened to it. I felt,
that moment, that Got was reaching out his hand for me, to help me uncurl myself
from the ball I had been enclosed in, and to stand by his side, wrapped in the love he
has, has always had, and will always have more me.
This experience left me so moved that I had to listen to the song three more times
back to back to back, crying the whole time and just in awe of how God spoke to
me through this song. For the first time since the assault and abuses happened I
finally feel like there is someone I can count on to always be there for me and love
me through this hard depressing part of my life. I feel like I am finally getting the
strength, and it is all because of His blessing.
He has saved me. Even now I can feel His arms around me lifting me up, and letting
me know that everything will be ok. Such happiness only within God. This song
helped me get picked up from the depths of despair and had given in me a new sense of
purpose and hope. God you truly are a wonderful God!
This man sexually abused me and raped
me several times in June of 2007, but he
got away with it because it was my word
against his. His threats kept me silent
for too long. I’m slowly learning to let
that go and to rely on God’s justice and
timing.
The music on KTSY is what brought me
through, not only the acute trauma, but
the depression and PTSD that followed.
Hearing songs like “Praise You in This
Storm” is what kept me on the road many
times when I just wanted the pain to end.
Many of the songs KTSY plays are from
artists who clearly have written words
they received from the heart of God.
Music touches the soul like nothing else
can; and even now I’m falling short in the
description of how the lyrics of some
songs have affected me and changed my
perspective!
“There Will Be a Day” is one of those
songs that helps keep me going. Almost
four years, and the pain is still there. I
will never be able to forget. But God is
faithful, and there will be a day... no more
tears, pain, fears, or burdens. But it’s not
my time to go home yet. God wants me
here for a reason.
I am finally embracing that and I want
to help as many people as I can with
what I have walked through and am still
walking through. I am weary of being a
victim; I am ready to be a survivor. I
want to stand up for my Jesus and press
on toward the mark for the high calling
of God in Christ Jesus. The memories
are not as invasive anymore, and I thank
God for every day that passes where the
thoughts do not overwhelm me. God is
making something beautiful.
Hope
Online
This year, KTSY has been building
a strategy to leverage the power of
the internet and social media to
connect people to the KTSY Family,
hope, and to helping others in the
community.
This major emphasis demanded the
creation of a new position - Director
of New Media.
PrayerWorks
The KTSY Family is spreading hope online. Through a partnership
with KTIS-Minneapolis, the KTSY Family is caring and praying for each
other.
PrayerWorks is an amazing tool that allows anyone to share a need for
a prayer request using the online form. Then, members of the KTSY
Family can go to the site, mark that they are praying for that person’s
request, and even send a personal message if the person allows.
Since PrayerWorks has been a part of KTSY’s online community, we’ve
seen literally hundreds of requests and stories shared. We have watched
as the KTSY online family has
wrapped their arms of love
around those in need and
joined in prayer for them.
Here are a couple ways we are
leveraging the power of social media
to bring hope.
Facebook
KTSY’s Facebook page is a thriving community on it’s own.
It’s not just a bulletin board for station announcements.
The KTSY Facebook Family is a safe place for people to share their thoughts and opinions, ask
questions and receive answers. It’s a place for healthy two-way conversatins. As a result, if a member
of our community posts a question, or any other item requesting a response, they get it. We strive to
make sure each and every person receives answers to their questions, responding to them by name.
What’s more, because we believe people find the KTSY Facebook Family to be a safe place, from
time to time we’ll receive a post from someone who’s struggling and reaching out for support. Our
Facebook page not only allows us a place to encourage them, but to network them with others who
may have been through what they’ve been through to encourage them as well. And, in the cases
where someone is struggling financially and in need of shelter or food, it provides a great place to
connect them with area ministries that care for their need. KTSY’s Facebook page is a place of hope.
KTSY is very proud of its ratings. As
we continue to push our boundaries
and get better and better at delivering
compelling content that connects
with our listeners. We are proud of the
successes our ledership in our market.
Perecentage
of
women
in
this
demo
listening
to
the
radio
between
6‐10am
Ratings
KTSY
Mornings
35‐54F
Share
Trend
14
12
10
8
6
4
2
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Sp07
Fall07
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Fall09
KTSY’s 12+ AQH share is a 3.6
(Fall 2010 Arbitron Survey, Monday thru Sunday 6am-Mid)
KTSY’s weekly 12+ cume is 34,700
(Fall 2010 Arbitron Survey)
Our target audience is 35-54 year old women.
While we have audience older and younger than this, this is where we do our best.
KTSY is tied for #1 Women 35-54 among all stations in the Boise market for the entire week with an 11.9 share
(Fall 2010 Arbitron Survey, Women 35-54, Monday-Sunday 6am-Midnight)
KTSY is the #1 station for Women 35-54 in Morning Drive (11.7 share),
Middays (14.8 share) and Afternoon Drive (12.0 share).
(Fall 2010 Arbitron Survey)
KTSY is the #2 station in the market for the lucrative 25-54 female demographic, behind 107.9 Lite FM.
(Monday-Sunday 6am-Midnight Fall 2010 Arbitron Survey)
The Scott and Sam morning show on KTSY is #2 in the market behind Mike and Kate on Mix 106 in women 25-54.
(AQH share Women 25-54 6am to 10am Fall 2010 Arbitron Survey)
Market veteran Dave Arthur is our midday host. He’s number 1 in the market with women 35-54, number 2 women 25-54.
(AQH share Women 10am to 3pm Fall 2010 Arbitron Survey)
Travis Culver in the afternoon is number 1 in the market with women 35-54, number 2 women 25-54..
(AQH share Women 3pm to 7pm Fall 2010 Arbitron Survey)
KTSY is a subscriber to Arbitron via the Radio Research Consortium.
All ratings estimates quoted here are from data that we have paid for through a multi-year subscription with RRC.
Sp10
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Industry
Leadership
KTSY has always been dedicated to training the next generation
of leaders in radio, as well as impacting the industry.
This year KTSY features three areas that impact the industry.
Student Leaders
Assisting Other Stations
New Media Initiatives
Being located on a Christian high school campus, KTSY has always
been a part of raising up the next generation of media leaders.
Ty McFarland (K-Love PD) got into radio because of KTSY.
Each year, KTSY hires several student workers. Some of them end up
getting the bug and continue on in communications.
Savannah
Kisling
High School worker Savannah Kisling graduated this year. This fall she
will be majoring in communications at Walla Walla University. While
there she will be working at our sister station, Positive Life Radio.
After working for KTSY for three years, Savannah is one of our “rockstar” workers. She can almost run the office by herself, is experienced
in Raisers Edge, and can get around the Prophet automation system.
Investing in the future and inspiring a vision for media for the next
generation is core to KTSY.
Although Savannah has graduated and is going off college, KTSY has
hired her younger sister to carry on the future of our youth in radio
ministry (pictured with Savannah to the right).
Savannah and some of the other office girls removing wall
paper from the GM’s office.
Assisting
Stations
KTSY has invested in other stations consistently over the past twenty years.
This year, Director of Radio, Chris Gilbreth has assisted various stations
across the country, including:
Assiting with several sharathons including The Journey, PLR, and
KNDL.
Helped get KJRN - The Journey in Keene, TX on the air
Assisted KNDL with programming
Chris is one of the unique radio people who can effectively work behind the
microphone, engineer, program and do a little of most any other area in the
world of radio.
New Media
As mentioned on page 13, KTSY created a unique position - Director
of New Media. In 2010, it was determined that we needed to be more
intentional about our online community. To move from simply having a
website and Facebook and Twitter accounts to creating a thriving online
community that is intricately linked to our on-air brand, yet with a
personality all its own.
In order to achieve this, the New Media department was created. Travis
Culver was named director of the new initiative. Upon creation of the
New Media department, determined energy was focused on creating a
tight-knit online community that transformed KTSY’s online presence
from simply a ‘push’ medium for us to promote KTSY events, to a twoway, listener involved pathway of communication and shared ownership.
KTSYWebsite
KTSY Facebook
E-mail
In the time since the New Media position was created, KTSY has made
significant changes in our online presence and the result has been
phenomenal.
This has been accomplished in five ways:
Twitter
Community
Calendar
KTSY
Website
With the feeling of “if you’ve seen one station
website, you’ve seen them all” in mind, we set out
to create a website that was community-focused.
An online home that was designed with the
person consuming it in mind.
In this spirit, we surveyed our listeners to find
out what they wanted most. The result was a
website that had their favorite things front-andcenter of the website.
Additionally, the site was designed to be mobile
device friendly. Meaning that, unlike other sites
that are difficult to navigate in their native form
on a mobile device, the new site is engineered
to have everything important to our listener/
consumer visible as soon as the page loads.
Streaming, song info, weather, traffic and the
promo window (tightly controlled to display
only items of interest to our target listener/
consumer) are all easily usable on an iPhone,
Android, or similar mobile device.
In designing the site this way, we eliminated
the necessity to have a raw, uninteresting basic
mobile site. It has also allowed us to create a
quality solution for mobile devices until the
funds become available to create our own custom
mobile apps.
KTSY
Facebook
As part of our New Media initiative, special
focus has been give to KTSY’s Facebook Family.
Facebook offers a unique ability to network with
and communicate with the fans of KTSY.
Part of this focus has been to use cautious focus
in creating posts and links that are of specific
interest to our core target group. Whether it is
an uplifting comment, Bible passage, exclusive
behind-the-scenes video, links to parenting tips,
great recopies or links to money-saving ideas,
we endeavor to run everything through the filter
of what matters to “her.”
When you visit KTSY’s Facebook Family, you
would also notice that there is a very active twoway conversation taking place. If a KTSY Family
member posts a question, or shares something
that should elicit a response from us. It gets one.
And, while we’re not perfect, it’s fair to say that
over 95% of posts that should get a response, do.
We’re excited about how our KTSY Facebook
Family is growing. On average we add 20 new
Facebook Family members each week. Almost
13% of our on air audience has connected with
us on Facebook.
KTSY
Email,Twitter,
&CommunityCalendar
Email
The same attitude we take
on Facebook applies to email
correspondence to KTSY’s
general email address – family@
ktsy.org
If someone writes and asks a
question, or shares a comment,
whether positive or negative, we
strive to answer each and every
one personally.
Twitter
KTSY’s Twitter Family has been
growing steadily. This is our New
Media Director’s next focus.
Although we have utilized
Twitter to share updates on
concerts, fun giveaways, and
other great family events, we
intend to become more hyperfocused on this tool that is
proving to be the leader in fast,
word-of-mouth communication.
Community
Calendar
Simply put, there is a reason
you’ll find KTSY’s community
calendar front-and-center of
our new website. It contains
the events that matter most
to the members of the
KTSY Family. Vacation Bible
Schools, community concerts,
opportunities to volunteer and
family friendly gatherings are
just some of the things you’ll find
in the KTSY Family community
calendar.