La Habra! - citydemographics.us
Transcription
La Habra! - citydemographics.us
Welcome to La Habra! The City Council wishes to thank you for your time and consideration in choosing La Habra as a destination for your business. The City of La Habra is on the move! Within the last eight years, the City has been successful in attracting a Costco, substantial revitalization and repositioning of the La Habra Marketplace, the development of the Westridge Shopping Center and Golf Course, Imperial Promenade, and the International Marketplace. The economy is strong in La Habra and the future is promising. Property values are holding steady, and the City is situated strategically in the region for significant revitalization. The purpose of this Economic Development Packet is to feature the pro-business philosophy La Habra has. It is a city built on a business friendly attitude and a fiscally sound economy with civic leadership that is focused on enriching the community. The City wants to elicit interest in future economic development activities/projects to enhance the community and build a city where architecture, family values, and amenities complement one another. We will do whatever necessary to assist you in finding a location in La Habra. Our Economic Development Team will be available to help you step by step through the process of opening a business in La Habra such as arranging meetings to explore potential business opportunities and reviewing development standards in order to make the process as seamless as possible. Assistance will be provided by our Planning and Building and Safety Divisions. We look forward to you establishing or expanding your business in La Habra! Sincerely, La Habra City Council La Habra Welcomes You OVERVIEW OF ORANGE COUNTY Education, Recreation and Culture Orange County is home to the Irvine campus of the University of California, California State University Fullerton, several junior colleges, and several private and specialized colleges. Orange County is within commuting distance to California State University Long Beach. The County has many public beaches and parks, as well as several public golf courses. Amusement centers such as Disneyland and Knott's Berry Farm are also located in Orange County. Disneyland is located in nearby Anaheim and added a second theme park in 2001 adjacent to Disneyland and expanded its resort area to included shopping, dining and entertainment. Performing arts are presented at the Orange County Performing Arts Center, civic centers, and private theaters. Also located in the county are museums, zoos, Angel Stadium, Honda Center, the Anaheim Convention Center, and the Laguna Festival of Arts. City of La Habra OVERVIEW OF ORANGE COUNTY Transportation Orange County is served by a large freeway network, which provides access to the four neighboring Counties of San Diego, Riverside, San Bernardino and Los Angeles. The major airport serving the Orange County area is the John Wayne Orange County Airport, located between Newport Beach, Irvine and Costa Mesa. The airport has nine commercial carriers and five freight carriers, served by a 300,000 square foot terminal. Direct flights are available to the West Coast and mid-west cities. The John Wayne Orange County Airport also provides private flights, corporate flights and cargo shipments. The Orange County Transit Authority (OCTA) provides municipal bus service. Passenger rail service is provided by Metrolink, Amtrak, and the County has several freight rail lines. Deep water ports and an international airport are nearby via the freeway network, in neighboring Los Angeles County. The county has access to all major modes of transportation, which is a very positive factor for the real estate. Surface transportation in Orange County relies heavily on several major interstate highways: the Santa Ana Freeway (I-5), the San Diego Freeway (I-405) and the San Gabriel River Freeway (I-605), which only briefly enters Orange County territory in the northwest. The other freeways in the County are state highways, and include the Riverside (CA/SR-91) and the Garden Grove Freeway (CA/SR-22) running east-west, and the Orange Freeway (CA/SR-57), the Costa Mesa Freeway (SR/CA-55), the Laguna Freeway (CA/SR-133), the San Joaquin Transportation Corridor (CA/SR-73), the Eastern transportation Corridor (CA/SR-261, CA/SR-133, CA/SR-241), and the Foothill Transportation Corridor (CA/sra-241) running north/south. City of La Habra OVERVIEW OF ORANGE COUNTY Employment Company No. of Employees Walt Disney Company 21,000 University of California Irvine 15,500 Boeing 11,160 St. Joseph Health System 8,975 Albertson's Inc. 8,700 Tenet Healthcare Corp. 8,389 Orange County is a major employment center. The county presently employs about 10 percent of the state's workers, despite having only 8.1 percent of the state's population. Many workers in Orange County commute from adjacent areas. Orange County typically has a lower unemployment rate than the state or the nation. . The major employers in Orange County are listed to the left. City of La Habra CITY OF LA HABRA Location The City of La Habra is located in the heart of one of the top retail markets in the United States, Orange County. Orange County is located in the southern portion of the state. Between 2000 and 2010, La Habra saw a modest increase in overall population. During the past 10 years, the City population increased by about 2.0 percent, or 1,269 persons, from approximately 58,970 to 60,239 in 2010 according to the 2010 Census estimates. Despite relatively modest increase in overall population, La Habra has experienced changes in demographic characteristics that describe City residents. City of La Habra CITY OF LA HABRA Population La Habra Heights Whittier La Habra Brea La Mirada Buena Park Fullerton La Habra (60,239 residents) is one of 34 incorporated cities within Orange County (3.1 million residents). La Habra is part of North Orange County, which consists of La Habra, Brea, Yorba Linda, Fullerton, and Placentia (363,000 residents), but competes most directly within a six-city area, which consists of La Habra, Whittier, La Mirada, Buena Park, Fullerton, La Habra Heights and Brea (463,000 residents), as illustrated in Six Cities Locational Map. City of La Habra CITY OF LA HABRA General Characteristics La Habra is located at the northernmost corner of Orange County, which is the second most populous county in the state of California and the fifth most populous in the United States. Orange County has a total area of 948 square miles, making it the smallest county in Southern California. Five Orange County cities have populations exceeding 170,000, while no cities in the county have populations surpassing 360,000. Orange County is a part of the Los Angeles-Long Beach-Santa Ana Metropolitan Statistical Area (MSA) which also includes Orange and Los Angeles Counties. The City of La Habra borders Los Angeles County and is situated only eight miles north of Anaheim and about 20 miles southeast of the City of Los Angeles. Other nearby communities include La Habra Heights (to the north), Brea (to the east), and Fullerton (to the south). City Cityofof La LaHabra Habra CITY OF LA HABRA Age Distribution Age 0-9 Age Range Age 10-19 Age 20-34 Age 35-54 Age 55-64 Age 65-74 2010 2000 Age 75+ 0% 5% Source: ESRI - Business Analyst Online; AGA 10% 15% 20% Percentage Distribution 25% 30% The age distribution graph identifies a notable decrease in 20- to 34year-old residents as a share of total population. This young age group is characterized by new entrants to the workforce on a full-time basis and peak child-bearing period following family formation. A slight drop in number of young children under 10 years of age is also noted. The age distribution graph also shows a notable jump in residents between 55 and 64 years of age, a period characterized by households with adult or near-adult children, and early retirement from the fulltime workforce. City of La Habra CITY OF LA HABRA Selected Growth Indicators Education It is important to recognize La Habra does not exist in isolation and is, in fact, part of a much larger economic region destined to experience substantial economic growth. According to the Southern California Association of Governments (SCAG), the total population of the five-county Southern California region is projected to increase by more than 4.6 million residents over the next 25 years (from approximately 19.4 million residents in 2010 to more than 24.0 million by 2035). Similarly, employment throughout the region is projected to increase by more than 1.6 million workers (from more than 6.0 million in 2010 to more than 7.7 million in 2035). Between 2000 and 2010, the share of adults with less than a high school education declined, while the share of those that completed high school increased. Similarly, there has been a decrease in the share of adults with some college education, while the share of adults with a 4-year degree or higher form of education significantly jumped by 25.0 percent, from 18.0 percent in 2000 to 22.7 percent in 2010. Changes that describe the educational attainment of City residents provide a strong indication that La Habra will continue to improve its qualitative standing as a location where business and commerce can succeed within an evolving regional economy. 30,000 36% 60,000 28,000 30% 56,000 26,000 52,000 24,000 48,000 22,000 44,000 20,000 40,000 18,000 36,000 16,000 Percentage Distribution 64,000 Housing & Employment Population Growth and Education in La Habra 2000 2010 24% 18% 12% 6% 32,000 14,000 2000 2001 2002 Population 2003 2004 Housing Units 2005 2006 2007 2008 Household Workers Source: Depatment of Finance; SCAG 2008 RTP; ESRI; AGA 2009 2010 0% Some School High School Some College College Education Local Jobs Source: ESRI - Business Analyst Online; AGA City of La Habra CITY OF LA HABRA Household Income Statistics City of La Habra CITY OF LA HABRA Traffic Counts City of La Habra CITY OF LA HABRA Sports The City of La Habra Community Services Department offers both a winter youth volleyball league and a summer youth basketball league. It also partners with other youth sports organizations which include AYSO, La Habra Pumas and La Habra Rovers (soccer), Challenger League and La Habra Little League (baseball), La Habra Pop Warner (football & cheer) and La Habra NJB. (basketball). Both La Habra and Sonora High Schools have produced many accomplished athletes who go on to attend college based on their achievements. La Habra has various girls softball programs. The Community Services Department holds the La Habra 5K/10K Run annually City of La Habra CITY OF LA HABRA Cultural The Children's Museum at La Habra is within walking distance of City Hall adjacent to Portola Park and is located in a historic 1923 Train Depot. It features seven galleries and 14 different hands-on exhibits, many of which remain unique to the field today. Other exhibits include an outdoor dinosaur topiary and historic 1942 caboose. The Museum features exhibits that change quarterly. . The Children's Museum welcomes local, national and international visitors. Children can ride a kid-size historic Dentzel carousel, take a walk in T-Rex's footprints, pet an Arctic fox, pump gas, drive a bus, dress up and perform, and dig for fossils all in one afternoon! The City of La Habra also features its own community theater which is housed in a former 1909 Pacific Electric Depot building. The Depot Theater building is designated an Historical Landmark. The Depot Theater was originally founded to educate, develop and encourage community interest, support and involvement in cultural and performing arts for the benefit of our community. The Depot Theater has been providing successful live stage productions for over 30 years now. The La Habra Depot Theatre provides opportunities for local youth and adults to stage professional performances. The La Habra Art Association offers classes and has a gallery where local artists can display their work. Our community is indeed fortunate to have an all-volunteer organization which contributes not only to keeping the arts alive, but to the education of its youth as well. City of La Habra CITY OF LA HABRA Entertainment The Community Services Department hosts several events each year where families can enjoy themselves. The Spring Eggstravaganza brings families together for visits with the Easter Bunny, egg hunts, games and more, as well as including a health fair that is put on by local non-profit health care agencies. Summer events include the Thursday night Concerts in the Park series, with live music, dance performances, and local food vendors. The City’s 4th of July Celebration is not to be missed, featuring live music, food vendors, and a fireworks spectacular.. City of La Habra CITY OF LA HABRA Retail/Redevelopment Retail sales performance is largely influenced by the size of the consumer population served. The resident population of La Habra has been increasing at a modest pace for at least 20 years, but overall taxable retail sales for the City as a whole has increased at a substantially faster pace, particularly since 1999. Many vacated properties along Imperial Highway have been redeveloped into competitive retail centers, including the La Habra Marketplace on the former La Habra Fashion Square site and the La Habra Westridge Plaza on the former Chevron Research Center property. The City has long sought to attract strong competitive retail operations to the community with notable success, more recently including Target Superstore with grocery section on the former Kmart site and Costco on the former Ralphs Shopping Center site. Much of the rapid rise in taxable retail sales since 1999 can be attributed to the increased competitive strength of several well-anchored retail centers concentrated in the southwest section of La Habra along Imperial Highway and Beach Boulevard . City of La Habra CITY OF LA HABRA Retail Sales The retail employment recovery has been more robust in Orange County than is true for the State of California or all of Southern California, as indicated in Figure 1 (Indexed Retail Employment Trends for Selected Regions). 1.02 Index of 2008 Mid-Year Level 1.00 0.98 0.96 0.94 0.92 0.90 California 0.88 Southern California Orange County 0.86 0.84 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Note: Retail employment includes payroll employment within the retail trade and food service industries. Source: California Employment Development Department - Monthly Release Data; AGA Figure 1. Indexed Retail Employment Trends for Selected Regions City of La Habra CITY OF LA HABRA Retail Sales It is important to recognize retail employment reflects a business response to consumer demand, and the employment gains realized in 2010 suggest Orange County consumers are faring better than consumers in other economic regions of Southern California. The relative retail strength of Orange County is also evident among La Habra retailers, as the inflow/outflow analysis of Figure 2 (City of La Habra—2008 Taxable Retail Sales Flow) indicates. ($50) ($25) $0 $25 Millions in Taxable Sales $50 $75 $100 $125 $150 $175 173% Gen Mchdse & Drug Clothing & Apparel Home Furn-Appl Misc-Specialty Building Materials Food & Grocery Dining & Drinking Auto Sales-Service All Retail Excld Auto (40%) (20%) 0% 20% 40% 60% 80% 100% 120% 140% Net Flow as Share of City Support Potential Net Sales Inflow/(Outflow) Share of City Population Potential Note: Net flow based on City population and per capita expenditiure potential for Southern California. Source: State Board of Equalization; CA-Department of Finance; AGA Figure 2. City of La Habra—2008 Taxable Retail Sales Flow City of La Habra CITY OF LA HABRA Payroll Establishment The size-range mix of payroll establishments provides insight about the nature of business activity likely to represent opportunity for economic development within a local area and the broader region. Figure 3 (Size Range Mix of Payroll Establishments—Orange County & La Habra) identifies the employee size-range mix of establishments within Orange County and the La Habra area as of 2008 (latest available data for a localized area such as La Habra). Share of Establishments 30% 25% 20% 15% 10% 5% 0% Min-Const Mfg Wholesale Retail Ent-DineLodging Orange County TranspWrhseUtility Fin-Info Svcs Prof-Misc Ed-Health Svcs Svcs La Habra Source: U.S. Census Bureau - County Business Patterns; AGA Figure 3. Industry Mix of Private Payroll Establishments —Orange County & La Habra City of La Habra CITY OF LA HABRA Retail Sales Principal Employers—2010—City of La Habra Employer CVS Pharmacy Number of Employees 1,056 Walmart/Sam’s Stores Inc 492 City of La Habra 400 Target Stores T-248 230 Costco 231 The Kroger Co./La Habra Bakery 250 Kohl’s Department Stores Inc. 136 Home Depot USA 145 La Habra Convalescent 140 Lowe’s Home Centers Inc. 134 SOURCE: Business License Dept & HdL Coren & Cone, 2011. City of La Habra CITY OF LA HABRA Residential/Housing Development Of the more than 14,300 individual properties within La Habra, over 13,300 have been improved for some form of residential living. Residential development is a dominant form of land use often accounting for 75.0 to 85.0 percent of all developed area within a metropolitan region such as Orange County. The 2010 housing stock within La Habra consisted of more than 10,620 single-family dwellings, 8,620 attached dwellings, and 730 mobile homes. All combined, the City housing stock consisted of more than 19,970 dwellings hosting 60,239 residents, based on Department of Category La Habra Orange County La Habra relative to Orange County Scag Region Number of Household (2010) 19,405 1,039,201 1.9% 6,086,983 Number of Housing Units (2010) 19,973 1,040,544 1.9% 6,285,473 Homeownership Rate 55.2% 57.2% 1.9% 50.4% Average Household Size (2010) 3.16 3.06 0.1 3.09 Median Family come (2010) $65,412 $79,132 ($13,720) $58,972 19,839 1,755,167 1.1% 8,276,240 Number (2010) of InJobs Source: ESRI Business Analyst, California Department of Finance, SCAG, and Alfred Gobar Associates City of La Habra CITY OF LA HABRA Residential/Housing Development 1,700 1,600 Average Square Footage 1,500 1,400 1,300 1,200 1,100 1,000 900 800 700 600 500 2006 2007 2008 2009 2010 Single Family Residential 2011 Condominiums Source: FARES, Inc.; AGA 15% 25.5% 16.0% Single Family Homes Condominiums 10% 8% 5% 3% $600 $550 $500 $450 $400 $375 $350 $325 $300 $275 $250 $225 $200 $190 $180 $170 $160 $150 $140 $130 $120 $110 0% $100 Share of Homes Sold 13% Transacted Price Band ($000's) Source: First American Real Estate Solutions and AGA City of La Habra CITY OF LA HABRA Residential/Housing Development City of La Habra