101 Communicating 2016

Communicating 101
Sara Gilliam
President, Chesterfield County Council PTA
Leadership Training and Annual Conference, July 2016
Icebreaker: “Read My Lips”
Who should your
PTA/PTSA be
communicating with?
…and Why?
Your
Board
Students
Familie
s
You
Teachers
Administration
Upper
Levels of
PTA
Other PTAs &
PTSAs
You
Community &
Civic Groups
Media
Local
Businesses
Brain Break: Charades
What are some different
ways your PTA/PTSA can
communicate?
Electronic
O Email
O E-newsletters
O Websites & Community Forums
O Social Media
O Volunteer Organization Groups
O Online Invitations & Event Planning
O One-Way Texting
O Cloud File Storage
Print
O Flyers
O Printed newsletters
O Student Directory
O Surveys
Other
O P.A. announcements
O Front marquee
O Banners & signs
O Bulletin boards
O Phone/email blasts from your principal
O Stickers
O Phone calls/texts to board
O PTA meetings
You don’t have to do it all!
Brain Break: Draw It
Roadblocks and Problems
Reaching ESOL
and/or NonTraditional Families
Privacy & Permission
Concerns
Social Media
Hazards
Hitting the
Right Tone
Hitting the Right Tone
O Be a Leader, Not a Ruler
O It’s OK to be a Cheerleader, but…
O Let Sincerity Shine Through
O Show Appreciation and Say Thank You
O Be Inclusive
Additional Resources
O
National PTA: www.pta.org
O Virginia PTA: www.vapta.org
O NPTA Communications Guide
Questions?
Sara Gilliam, president@cccptas.com