Strategic Plan Overview
Transcription
Strategic Plan Overview
Strategic Plan Overview 2014 Colorado Photographic Arts Center: Strategic Plan Overview iii Table of Contents Executive Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Mission Statement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Values . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 History and Impact. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Organizational Structure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Current Programs and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Financial Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 CPAC History 1963–2014. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Strategic Plan Components. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Operations Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . New Facility Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Programming Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fundraising Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Marketing Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 16 17 18 19 21 Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Strategic Plan Timeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Colorado Photographic Arts Center: Strategic Plan Overview 1 Executive Summary The Colorado Photographic Arts Center (CPAC) is Denver’s only nonprofit organization that is solely dedicated to contemporary photography and other lens-based media. With a legacy of promoting photography within the state for fifty years, CPAC is an important cultural resource to the community, fostering the understanding and appreciation of photography through exhibitions, education and outreach. CPAC serves this role by hosting dynamic, high-quality exhibitions which introduce artists of national standing to the Denver Metro community, as well as producing educational programming and events that nurture critical dialogue regarding photographic mediums and practice. In addition, CPAC provides a much needed infrastructure, including exhibition space for local artists, to fulfill the vision and practice of the region’s exceptional community of artists, writers, and curators. CPAC aspires to be the premier resource center serving the photographic arts in Colorado and the Mountain West region by nurturing new talent, expanding concepts, generating skills, piquing interest, and contributing to a sustainable photography market for collectors and artists. In addition, the organization intends to become highly visible as part of Denver’s core cultural center, enhancing the growing reputation of the City of Denver as a world-class cultural hub. Plans are envisioned for a multipurpose permanent facility of approximately 5,000 – 6,000 sq. ft. with appropriate classroom and darkroom space, equipment for teaching and creating exhibitions, as well as space for hosting events, lectures and workshops. CPAC’s operating income has consistently been well diversified and derived from individual donations, classes and workshop fees, annual membership dues, fundraisers, and grants. In 2013, CPAC received grant funding from the Scientific and Cultural Facilities District (SCFD), as a Tier III organization, as well as Colorado Creative Industries and The Kinder Morgan Foundation. The organization anticipates continuing to secure a diverse array of income to support its vision and mission in the future. Clearly a broad interest for photography exists in the Denver Metro area and the Colorado Photographic Arts Center is in a strong position to enter a new stage of continued growth and to reach its vision of being the premiere destination in the Rocky Mountain Region for the photographic arts community. Colorado Photographic Arts Center: Strategic Plan Overview 2 Introduction Since its invention, photography remains an immediate and democratic medium for representing, interpreting, and communicating culture and ideas. Today the ever increasing impact of photography and image making goes far beyond what CPAC’s founders dreamed it could be 50 years ago. CPAC has an important role in the 21st century as an interpreter and presenter of photography and the reproduced image from the past to the present and into the future. A broad interest in photography is already proven to exist in Denver. Several local institutions and commercial galleries show photography on a regular basis (even if they are not devoted to it exclusively). CPAC’s own events are supported by a broad constituency in terms of age, gender, and occupation. CPAC recognizes that the region, overall, demonstrates a good cultural programming balance, yet has room for growing a more specific and yet unfilled niche in the photographic arts. As a smaller institution without a market-driven need to sell art, CPAC can be more nimble and fluid in its programmatic responses to developments in the field. CPAC can also serve what is undoubtedly a traditionally underserved audience of photo enthusiasts, practitioners, and collectors. Vision The Colorado Photographic Arts Center’s vision is to be the premier lens-based media and photographic resource center serving the diverse cultural and creative communities of the Rocky Mountain Region. Colorado Photographic Arts Center: Strategic Plan Overview 3 Mission Statement CPAC is dedicated to fostering the understanding and appreciation of photography in all forms and concepts through exhibitions, education and community outreach. • • • • CPAC benefits the Rocky Mountain Region’s photographic community by nurturing new talent, expanding concepts, generating skills, piquing interest, and contributing to a sustainable market for collectors and artists. CPAC is a place where photographic artists, hobbyists, collectors, and the public can come together to exchange ideas; grow their interests, careers, and professional practice; and engage with photographic exhibitions, both historic and contemporary, fine art, and experimental. CPAC values and seeks improved diversity throughout the organization and audience. In doing so, CPAC intends to broaden the scope of the work shown and the education CPAC delivers, the people they serve, and the technique, context, and content of everything with which CPAC is engaged. CPAC advocates for the photographic arts through exhibitions, educational programs, and community outreach to people of all skill levels, ages, and interests. Values CPAC’s core values include: • • • • • Actively serving artists through financial or in-kind support, and providing opportunities for artists to communicate with their audience through exhibitions, workshops and events. Respecting and appreciating diversity in all its forms, including ethnicity, age groups, gender, artistic levels and media. Providing a place where photographers can pursue their vision and build community. Nurturing partnerships with other arts and community organizations. Working within and across the organization, and with our communities, to accomplish common goals. Colorado Photographic Arts Center: Strategic Plan Overview 4 First CPAC gallery on Colfax Avenue, 1965 History and Impact CPAC has programmed photography on and off-site for 50 years, always emphasizing professionalism and a multiplicity of perspectives and approaches to the medium. As a result, the organization has a high level of brand recognition, and has helped numerous regional artists further their careers as artists and educators. CPAC’s founders are among those who nurtured Colorado’s photo scene in the face of institutional disregard for the medium, traces of which still linger today. CPAC’s legacy, and that of similar minded institutions and individuals, is that photography is now more readily accepted and shown throughout the region in institutions of all types, some of which may have once spurned the medium. REGIONAL AUDIENCE REACH CPAC’s programs currently place an emphasis on the Front Range and Denver metro areas due to the proximity of the organization. Further afield, the organization has established developing partnerships throughout the “four corner” states of Colorado, Arizona, New Mexico and Utah, particularly in centers such as Santa Fe, NM - one of the most vibrant art markets in the US - and Tucson, AZ - home to the Center for Creative Photography. As stated in its vision, CPAC aspires to serve the entire Rocky Mountain Region in the coming years. Colorado Photographic Arts Center: Strategic Plan Overview 5 Organizational Structure SUMMARY CPAC currently has an eleven-member board of directors ranging from professional artists and arts faculty to local business professionals interested in the field of photography. Its current staff comprises a full-time Executive Director and a part-time Operations Manager that is supplemented with a group of talented interns, volunteers and its working board. The organization’s goal is to add staff in the areas of fundraising and marketing in the near future. CPAC also utilizes a group of quality teaching faculty to provide its educational programs. While CPAC is several decades old, it has been managed intermittently as a volunteer-led organization and it is now entering a sustained capacity building and growth stage as a professionally staffed, stable nonprofit organization. STAFF The staff of CPAC currently includes two permanent positions, two consultant positions and a number of much appreciated volunteers. Rupert Jenkins/Executive Director Rupert Jenkins assumed the position of Executive Director in November 2011 after serving two years as Board Chair (2009-11). Since 2009, he has organized numerous photography exhibitions, events and workshops for CPAC. As director, he has focused on professionalizing the organization’s operations, broadening the scope of artists represented, diversifying income streams, and raising the visibility of the organization nationally. During 2013 Jenkins curated solo projects by Sharon Harper (Boston) and Vivian Keulards (Holland), Michael Furman (Denver), Tsutomu Yamagata (Japan), and Hector Mediavilla (Spain). In addition, he secured funding awards from the Colorado Creative Industries, the Scientific and Cultural Facilities District (SCFD) and several corporate and private foundations. During the year CPAC’s visibility was raised through partnerships, event planning, and aggressive use of social media, as well as CPAC’s July 2013 relocation from Lakewood to central Denver. Rupert Jenkins/Executive Director Colorado Photographic Arts Center: Strategic Plan Overview Staff 6 Jenkins moved to Denver in 2005, and as a returning student graduated from the University of Denver with an MBA in 2007. Resuming his arts career after graduation, he curated “Hal Gould: A Retrospective” for Redline, Denver (2008) and joined the CPAC board in 2009. His career in the arts of 24 years includes serving as Director of the San Francisco Arts Commission Gallery for ten years and six years as the Associate Director of San Francisco Camerawork (1989-1995). In 1995 he was exhibition coordinator and book editor of “Nagasaki Journey: The Photographs of Yosuke Yamahata,” which opened simultaneously in San Francisco, New York City, and Nagasaki, Japan. Special Event and Fundraising Consultant. Assists the Executive Director in grant writing research and preparation and ensures that deadlines for applications and final reports are met. In addition, assists in the coordination of special events and fundraisers. BOARD OF DIRECTORS To complement the limited staffing capacities, the Board of Directors is being diversified to magnify outreach and networking, fundraising capacity, and operational oversight. As of December 2013, CPAC is governed by an elevenperson Board of Directors, aided by committees of board members and Since becoming CPAC director, he has invited professionals. Current members reviewed photography portfolios for Photo of the Board of Directors include: Alliance in San Francisco, the Society for Photographic Education, CENTER Santa Edie Winograde/Board Chair Fe, and Houston Fotofest (March 2014). Edie received an MFA in Photography and Related Media from the School of Operations Manager. Ensures that Visual Arts in New York, and teaches gallery business practices are exemplary, photography at the University of Denver. and that all facilities, including the Her photographs have been exhibited in darkroom and classroom, are well museums and art venues across the nation maintained and comfortable for all users. and she currently is represented by Reports to the Executive Director and Robischon Gallery in Denver and the supervises volunteers, interns, and the Front Room Gallery in Brooklyn, NY. education faculty; and is the public face Her awards include an Aaron Siskind of the organization. Ensures that all record Foundation Photographer’s Fellowship keeping, registrations, and databases and numerous artist’s residencies with are accurate and updated, and that all institutions across the country. communications are clear and professional in appearance. Wayne Harris/Treasurer Wayne is a marketing and business Exhibitions Consultant. Manages development professional who has installations and coordinates volunteer worked with consulting, accounting and involvement. Reports to the Executive law firms for almost 20 years. He grew Director and is responsible for intake and up in Memphis, Tennessee where he return of portfolios, maintaining paperwork graduated with a bachelor degree in fine including condition reports and artist art and a graduate degree in city planning. materials, and managing juried exhibitions. He collects a variety of fine art and crafts Ensures that the gallery exhibition area produced by artists throughout the is prepped and professionally maintained; Southwest, and joined the CPAC board prepares press releases and manages after completing the Leadership Arts distribution. program held each year by the Colorado Business Committee for the Arts. Colorado Photographic Arts Center: Strategic Plan Overview 7 Monique Crine/Development Chair Monique was born in Heidelberg, Germany. She obtained her B.A. from San Francisco State University, and her M.F.A. from Cornell University. She is the recipient of many awards including a Pollock-Krasner Fondation Grant; CCA grant; the Bank of America Award in Fine Arts; and a National MS Society scholarship. Since her first show in 1996, Crine has exhibited across North America, with solo shows in New York, Denver, and California. Conor King/Exhibition Committee Chair Conor received his BFA in 2003 from the University of Colorado at Boulder and his MFA in 2007 from Pratt Institute. He has been a member of the art faculty at the University of Colorado since 2011. King participated in a three year subsidized studio artist residency at RedLine Denver until 2012. He is a founding member of Tank Studios, LLC and is on the Board of Directors at the Colorado Photographic Arts Center (CPAC) where he also assists with exhibition development. lections including the Art Institute of Chicago, the Denver Art Museum, the State of Colorado, the University of Colorado and the City of Denver. Gary received his BA from the University of Colorado and his MFA from the School of the Art Institute of Chicago. Carol Keller Carol served 17 years as director and curator of Emmanuel Gallery at the Auraria Higher Education Center; was on the Board of the Alliance for Contemporary Art at the Denver Art Museum for six years; and on the Board of Trustees for the Museum of Contemporary Art/Denver for five years. She has been a gallery owner, participated on public art panels, juried exhibitions and is now an art advisor. Keller holds a Bachelor of Fine Arts and Master of Humanities combining fine art and communication. Board Donna Altieri Donna has lived in Colorado since 1970 and holds a BA from Connecticut College, and an MA in English and Education from Columbia University in New York City. In 1980, she started Altieri Instrument Bags, a basement enterprise that has grown into an international business. Donna is an active member in the Denver art world, including the Denver Art Museum (Design Council and DAM Contemporaries), the Museum of Contemporary Art, the Kirkland, as well as supporting galleries throughout the city. Andrew Lillie Andrew is a natural-resources and environmental lawyer in Denver, and an avid photographer. He was a working journalist before and during law school and has a passion for photojournalism. Andrew has served as a CPAC board member since 2011 and has been an active volunteer in all various fundraising events during his tenure, as well as offering his legal expertise to the organization when contracts, and other legal matters have arisen. Micah Messenheimer Micah has been curatorial assistant in the department of photography at the Denver Art Museum since 2010. Previously he was a digital imaging specialist at the University of Denver Visual Media Center Gary Emrich and assisted with archival inventorying and Gary is a Colorado-based media artist/ research of the Vittorio Sella photographic photographer with a 30 year exhibition collection at the American Alpine Club record including nine exhibitions at the Library. He holds an MA in art history and Denver Art Museum and a solo exhibition museum studies from the University of in the Fuse Box Gallery in 2011. His work Denver and an MFA in photography from resides in numerous private and public col- San Francisco State University. Colorado Photographic Arts Center: Strategic Plan Overview 8 Fa Gary Reed Gary Reed graduated from the Art Institute of Colorado in photography, and since 1991 has been the General Manager of Reed Art & Imaging. From 2004 - 2010 he co-managed the Reed Photo-Art Gallery in Denver’s Art District on Santa Fe and in 2005 became an art district board member. He is currently the Treasurer / VP and has been an integral part of their growth and success. Still an avid photographer, he occasionally exhibits and sells his work in various local galleries and art fairs. TEACHING FACULTY Valerie Santerli Valerie received a B.A. in photography from the University of Northern Colorado in 1998. In 2003 Valerie became a dedicated volunteer at Working with Artists photography school and in 2005 became the Associate Director. Valerie has been Gallery Manager at RULE Gallery in Denver since 2007 and is the gallery assistant at Evan Anderman Photography. Additionally she mentors artists to develop their vision and professional practice while continuing her own freelance photography business. Karen Divine (Creative iPhone) has won numerous international awards including the 2011 Discovery of the Year Nominee from International Photography Awards, The Lucie’s NYC, as well as First Place IPA 2012, 2011 and 2009; 2012 First Place Fine Art with the Julia Margaret Cameron Award and Emerging New Artist 2010; First and Third Place Prix de la Photographie, 2012 First Place iPhone WPGA Award just to name a few and is in numerous collections around the world. Greg Cradick (Creativity Workshops) is the former director of Working with Artists (2006-2010). At Working with Artists, Greg taught over 2,500 students in more than 250 different photographic workshops on over 30 subjects. Greg has been included in over 50 solo & group art exhibitions all over the country. He regularly gives lectures at museums and art institutions around Colorado, and has curated many regional photographic exhibitions in the rocky mountain region. George Jardine (Adobe Lightroom) has a degree in commercial photography and worked as a professional photographer BOARD COMMITTEES for over 10 years. His work has appeared • Executive Committee - board in Sports Illustrated, Better Homes and recruitment, financial oversight, policy • Fundraising – organizing special events, Gardens, Interior Design, and many other national publications. As Digital Video outreach to donors Evangelist for Adobe, George taught • Education – curriculum development, seminars and workshops in Premiere, After oversight, advising Effects and Photoshop. He currently teach• Exhibitions and Events – program es Lightroom and digital photography development, oversight, advising workshops, including online video training courses. Jessie Paige (Creativity Workshops) earned her MFA in Studio Arts/Photography from the San Francisco Art Institute and her BFA in Photography from the Savannah College of Art & Design where she was also the recipient of the Outstanding culty Colorado Photographic Arts Center: Strategic Plan Overview Achievement Award in Photography. Paige has exhibited her work nationally and recently was a Visiting Artist at Wichita State University. Paige teaches art at the University of Colorado-Denver and the University of Denver. Denis Roussel (Tintype/Alternative Process) studied chemical engineering at the Ecole Nationale Superieure de Chimie in Rennes, France, before completing an MA (2003) and an MFA (2004), both in photography, at the University of Iowa in Iowa City. He is a members of the adjunct faculty at the Community College of Aurora, and has shown his work in several wonderful local venues: The Center for Visual Arts in Denver, the Dairy Center for the arts in Boulder, the Alliance Francaise de Denver. VISITING ARTIST FACULTY (SELECTED) Shelby Lee Adams (Summer 2014) is the author of three photography books, Appalachian Portraits (1993), Appalachian Legacy (1998), and Appalachian Lives (2003). In 2010, Adams was awarded a fellowship from the John Simon Guggenheim Foundation. His photography is in over 60 national and international collections, including the Musee De L’Elysee Lausanne, the National Gallery of Canada, the Whitney Museum of American Art, and the Amon Carter Museum, among others. Ed Kashi (Spring 2012/2013) is a photojournalist, filmmaker and educator dedicated to documenting the social and political issues that define our times. A sensitive eye and an intimate relationship to his subjects are signatures of his work. As a member of VII Photo Agency, Kashi has been recognized for his complex imagery and its compelling rendering of the human condition. He has led two sold out seminars at CPAC (2012, 2013) and is a regular visitor to the area. David Taylor (Spring 2014) has photographs that have been exhibited and published widely. His examination of the U.S. Mexico border was supported by a 2008 fellowship from the John Simon Guggenheim Memorial Foundation. Taylor’s monograph “Working the Line” was published by Radius Books in 2010 and has received numerous “best book” and design excellence awards. He resides in Tucson, Arizona and teaches in the University of Arizona School of Art. David Emitt Adams (Summer 2014) has a practice that engages historical media to create an informed dialogue about photography’s past and present. His work has been exhibited at established institutions such as the SOHO Photo Gallery in NYC and The Studio in London, England. David was most recently awarded the Freestyle Crystal Apple Award for Outstanding Achievement in B&W Photography. Susan Meiselas (Spring 2015) joined Magnum Photos in 1976 and has worked as a freelance photographer since then. She is best known for her coverage of the insurrection in Nicaragua and her documentation of human rights issues in Latin America. Her work is included in collections around the world. She has received the Robert Capa Gold Medal (1979); the Hasselblad Foundation Photography prize (1994); and most recently the Harvard Arts Medal (2011). In1992, she was named a MacArthur Fellow. 9 Colorado Photographic Arts Center: Strategic Plan Overview 10 Progra One x One exhibition at 1513 Boulder St, January 2014 Current Programs and Services EXHIBITIONS CPAC presents an extensive program of exhibitions with a strong emphasis on contemporary ideas and approaches to the medium. Exhibitions present nationally recognized artists from both Colorado and out-of-state, and regional artists who are developing careers and refining concepts. Each calendar year averages seven exhibition slots, spanning two gallery spaces for a total of 11-15 separate shows. Exhibitions range from solo to group shows and represent between 1 and 30+ artists in each. Scheduled 2014 Shows (CPAC Gallery): January 9 – February 15, 2014 Juried Show – Juror Eric Paddock, Curator of Photography, Denver Art Museum February 27 – April 12 David Taylor (Tucson, AZ); Ignacio Evangelista (Spain) April 17 – May 284 Group show curated by Conor King May 29 – June 28 2014 Members’ Show July 10 – August 16 Binh Dahn (San Francisco, CA) + David Emmet Adams (Tucson, AZ) August 28 – September 27 2014 CENTER Santa Fe Award Show October 2 – November 1 Jessamyn Lovell November 13 – December 20 Picture.Me.Here Scheduled 2014 Shows (Off-site): January 26 - March 30, 2014 Prelude - photographs by The Rocky Mountain Monochrome Salon. Location: Denver Central Library, 14th and Broadway, 5th Floor Gallery August – October, 2014 Fashion – group show curated by Natascha Seideneck. Location: McNichols Building, Denver Colorado Photographic Arts Center: Strategic Plan Overview 11 EDUCATION The CPAC education program of classes, workshops, and seminars is the most established of its kind in the Denver Metro region and is geared toward creative development for artists seeking to further their skills and careers. Short, intensive workshops that have inter-generational appeal are emphasized, including iPhone, pinhole, and alternative processes as divergent as wet-plate and photo kite making. For some months, CPAC has been aligning the education program with its exhibition schedule, with the intention of presenting a more cohesive focus to its programming and to reduce its reliance on tech-heavy and beginner classes, which are highly competitive and have seen reduced enrollment in recent years. ms While most workshops are taught by a faculty of local photographers and arts professionals, CPAC has secured more nationally recognized artists for its higher profile programs in 2014. This is intended to raise the profile of the programming generally and to increase earned income while reducing the administrative load of programming multiple smaller classes. Due to space constraints at the Boulder Street gallery, currently most classes are taught off-site at the Art Students League of Denver, at CPAC’s darkroom in central Denver, and at various artist studios. We anticipate that higher profile classes will attract more out of state registrants and plan to explore how our future facility can cost effectively house many of the classes now scheduled off-site. Gallery Standards seminar, February 2014. Colorado Photographic Arts Center: Strategic Plan Overview 12 COMMUNITY PARTNERSHIP EVENTS Community partnerships leverage new audiences and raise awareness for CPAC and the photographic arts in Colorado. Projects supplement the core exhibition and education programs and also benefit fundraising. Community Partnerships events for 2013 included: • Film Series: Double Exposure – The World of Photography in Film. Programmed with the Denver Film Society. • Black & White Social – informal meetings every second Tuesday of the month, co-hosted with the Rocky Mountain Monochrome Salon. • Duane Michals lecture – at the Denver Art Museum and in partnership with the University of Denver. • Classes and workshops – at the Art Students League of Denver. • Family Portrait Day – at Denver Botanic Gardens. • Picture.Me.Here – a photographic storytelling project for refugee teens living in Denver. • Kids Photo Week – seven days of youth classes at organizations throughout Denver. Colorado Photographic Arts Center: Strategic Plan Overview 13 Financial Overview BUDGET AND FUNDING SUMMARY Operating income is currently derived from individual donations, classes and workshop fees, annual membership dues, fundraisers, and grants. CPAC also receives funding from the Scientific and Cultural Facilities District (SCFD), as a Tier III organization. Members joining at the $250 level and above are eligible to receive limited edition prints produced for CPAC by some of the region’s most collectible photographers. Corporate and individual sponsorships are available for outreach projects and exhibitions. 2013 CPAC Revenue Sources $22,138 14% Workshops $29,511 $20,770 18% Individual Donations 13% Grants $23,818 15% Memberships Fundraisers $10,160 6% Business Enterprises $53,594 34% INCOME AND EXPENSE PROJECTIONS Income Expenses FY2014 Projected FY2013 Actual FY2012 Actual FY2011 Actual $201,400 $159, 991 $135,774 $165,457 $195,358 $146,536 $155,446 $165,202 51 YEARS CPAC History 1963 – 2014 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 May 1963: CPAC founded. Certificate of Incorporation signed by Eugene Lang (Founder/Chair/First President), Jim Milmoe (Vice President), Glen Thrush (Secretary) and 12 others, including Hal Gould. November 1963: Inaugural Dinner at the Brown Palace Hotel. Host Ivan Dmitri tells an audience of 167 that “the center will enrich the aesthetic and cultural content of your community life in Denver.” Permanent Collection established with gifts from Yousuf Karsh, Phillippe Halsman, Ansel Adams and others. July 1964: IRS 50 I (3c) non-profit status approved. Plans to establish a photography center at the Pavilion in City Park presented to Denver City Council. January 1965: First gallery space at 1503 E. Colfax Ave., Denver, is active for just two years. October 1967-72: CPAC operates as center-without-walls for first time. Non-accredited School of Photography founded. August 1972: CPAC’s second gallery at 130I Bannock Street is located less than a block from the Denver Art Museum. The building is owned by Board President Eugene Lang. Program highlights: Philippe Halsman, Paul Strand, Judy Dater. 1966: Fine Arts V review April 1979: CPAC Exhibition Chair Hal Gould opens Camera Obscura Gallery next door. 1972: Exterior of 1301 Bannock Street gallery 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 June 1982: CPAC leaves Bannock Street, begins second phase as center-without-walls. Program highlights: Richard Misrach, Patrick Nagatani. April 1998: CPAC shares space with the Carol Keller Gallery at 1513 Boulder St, Denver. A seven-year period of high activity begins under direction of R. Skip Kohloff (President) and Lisbeth Neergaard Kohloff (Gallery Coordinator). Program highlights: Jerry Uelsmann, Emmett and Elijah Gowin, Ronald Wohlauer, Susan Goldstein, Sally Stockhold, Betty Hahn. 2003: Exterior of 1513 Boulder Street gallery 2000: Personal Vision Awards established. Project Grant recipients: Gary Lynch, Julie Larsen, Michael Butts, Loay Boggess, John Bonath, David Sharpe. April 2006: CPAC transitions for third time to a center-without-walls run by a volunteer Board of Directors. R. Skip Kohloff and Lisbeth Neergaard Kohloff leave the board, having served 27 and 24 years respectively. April 2006 – July 2011: Center-without-walls. Off-site exhibitions include R. Ewing Stiffler retrospective at Roach Photos, and “(REAL) Photographic Constructs” at CVA Metro Gallery, voted “Best of the Year” by Westword. 2007: “(REAL) Photographic Constructs” collaboration with Metro State College August 2011-13: CPAC merges with Working with Artists (founded by Marcia Wynne). Moves into WWA facility in Lakewood, operated by paid staff for first time in its history. Program highlights: Vivian Keulards, Ed Kashi, Laura Shill, Portfolio Reviews. 2011: CPAC Board (before merger with WWA) 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 March 2013: Hal Gould Vision in Photography Award established. First recipient: Mark Sink. June 2013: Final show at Belmar. CPAC relocates to former gallery space on Boulder St. in Denver. Landlord is Carol Keller, now a board member. July 2013: Programming resumes in Denver with most classes off-site. Program highlights: Picture.Me.Here, Tsutomu Yamagata, Developing Dialog lecture series. 2013: Mark SInk and Hal Gould at award dinner August 2014: Strategic Plan unveiled. Proposes relocation to multi-purpose facility by July 2015. 2012: Ed Kashi review No history of CPAC is complete without acknowledging the pioneering contributions of early Board Presidents Eugene Lang (1963-1979), Dick Nosbisch (1979-1982), Glenn Cuerdon (1982-1986), and R. Skip Kohloff (1986 to 2005). Grateful thanks are also due to the many other Board Presidents and members who sustained CPAC as a center-without-walls, surely the situation when commitment is most needed and belief is most tested. 2014: One by One installation Photo by Ron Pollard 16 The Plan Colorado Photographic Arts Center: Strategic Plan Overview Strategic Plan Components OPERATIONS PLAN CPAC recognizes the importance of having its operational functions provide high levels of efficiency and effectiveness as the organization moves forward with the implementation of its strategic plan. The Board of Directors has identified the following areas as key to increasing the organization’s sustainability and has already begun to work on select components as noted below. Included are both short and long term needs, however, all will add greatly to the tools and ideas needed for ongoing development of the strategic plan. •Financial policies, procedures and oversight – CPAC’s financial team, including its treasurer, executive director, operations director, and volunteer accountant and bookkeeper has developed a Policies & Procedure Manual for the organization that was recently approved by the Board of Directors. The effort has already resulted in better usage of a standardized chart of accounts, more accurate accounting of both income and expenses, and a higher level of confidence in Board reports. •Increased volunteer support – Volunteer support is vital to CPAC’s ability to keep its operations running smoothly on a daily basis. The organization has been fortunate to have talented, long term volunteers that assist in exhibitions, workshops and various office related needs. The organization has identified a need to add to this support and plans are to conduct a comprehensive review of the needs moving forward and solicitation of additional support during the spring of 2014. •Board recruitment strategy and establishment of Board member policies – Supported by a gap analysis that will be conducted to identify missing skill sets, CPAC intends to grow its current board to at least 15 members. In addition, the Executive Committee will develop Board Member Policies including member contracts that outline financial, attendance and participation expectations; as well as conducting board training in areas of recruitment and fundraising. •Staffing – In order to support a new facility and programming, CPAC anticipates a part-time staff member with expertise in marketing and development will be needed by the fall of 2014. This new position will develop and implement the organization’s annual fundraising efforts, manage the system for tracking giving, oversee the marketing plan development and implementation, as well as other related activities. •Secure a new system for tracking memberships and giving – A Board Task Force will begin a process in the spring of 2014 to identify a new member and donor tracking system that is appropriately sized and cost effective for the organization’s anticipated growth over the coming years. Interim measures are currently in place to track membership and individual giving, and approximately 3 years of data will be available for loading once a new system is secured. Colorado Photographic Arts Center: Strategic Plan Overview 17 NEW FACILITY PLAN CPAC’s current facility is a transition space that allows CPAC to develop its plans for a move into a permanent space. Current limitations include a lack of appropriate classroom and event space, appropriate equipment for teaching and creating exhibitions, and space for hosting events such as lectures and workshops. In addition, CPAC has a classroom and a darkroom offsite, so consolidating its various satellite spaces under one roof is crucial. A multi-purpose facility (approximately 5,000 – 6,000 sq. ft. total) will enable CPAC to meet its programming goals and oversee services such as darkroom rentals that right now are difficult to monitor. It will create an active, energized space in which the exhibition and education programs coexist and support each other in a reciprocal way. A more visible facility also benefits the City of Denver because any increase in visibility to CPAC further enhances the reputation of the City as a cultural hub. To support its vision and specific programming goals, CPAC future facility will support: •three simultaneous exhibitions of unrelated work (i.e., collection or historical; contemporary or fine art; and project-based or site-specific installation) •a darkroom for hosting artists-in-residence and classes •classroom space •administrative and programming staff offices •digital equipment for workshops, residences, and/or producing exhibitions •seated events such as lectures and forums (up to 80 people – larger events will be held offsite) Some of the models for the facility and programming discussed next include: •Center for Photography at Woodstock •LightWork, Syracuse •Houston Center for Photography •San Francisco Camerawork CPAC has appointed a Board of Director-led Facility Planning Committee, which has been charged with the task of developing a detailed permanent facility plan over the next year. This committee will oversee the discovery process for CPAC’s permanent location. The committee will answer key questions regarding ideal size and attributes, lease vs. purchase options, desired location within Denver, specific layout, renovation and/or build-out requirements, and costing information. The exploratory/discovery phase of planning will be completed by summer 2014; active engagement with possible locations and venues will begin in Fall 2014. CPAC’s goal is to move into its permanent facility sometime in 2015/16, depending on the requirements of the needed facility. Colorado Photographic Arts Center: Strategic Plan Overview 18 PROGRAMMING PLAN With funding being a challenge in any market in the U.S., small institutions are learning to operate on limited budgets and within their means. Often this means becoming more of a community-oriented or grass roots operation, tailoring space to programs, and not over-reaching in terms of programmatic or brick-and-mortar expansion. CPAC has responded to limited funding issues by reorienting the education program toward workshop intensives and gallery-based events, while eliminating programming which would incur high start-up and maintenance costs. The following graphic explains the organization’s desire to “Support the Core,” of its exhibition schedule, by surrounding it with programming that will help to meet the needs of the Denver art community as CPAC grows into its role as the regional hub for contemporary photographic arts. Programs Aligned to Exhibitions PRINT COLLECTION EDUCATION Acquisitions Gallery Exhibitions Online Exhibitions Searchable Database Traveling Shows Creative and Career Growth 4 hr to 4 day Workshops Visiting Artists Regional and National teachers Partnership with ASLD Darkroom (Onsite 2015) EXHIBITIONS CONTEMPORARY HISTORICAL MEDIA YOUTH EVENTS Camps Mentoring Kids Photo Week Picture.Me.Here World-Wide Pinhole Day Fall & Spring Lecture Series Themed Series— Developing Dialogs One-Time Presentations Portfolio Reviews/Critiques Examples of this type of programming include: •Community programming (youth after school, summer camps, Kids Photo Week, Picture.Me.Here., etc) •Local Partnerships (Art Students League, Denver Art Museum, Month of Photography, University of Denver) •Regional Partnerships (Society of Photographic Education/SW, Center Santa Fe; Center for Creative Photography; Houston Fotofest) •Workshops by Visiting Artists (Shelby Lee Adams, David Emmet Adams, Binh Dahn) An important goal of this new programming model is to introduce an artist-in-residence program at the new facility which will intersect with both the education and exhibition programs. Artists would have use of the darkroom and a basic digital lab, as needed; and would teach workshops and develop an exhibition of their own and/or their students work during the time of their residency. Colorado Photographic Arts Center: Strategic Plan Overview 19 FUNDRAISING PLAN Developing and enhancing diversified funding streams helps ensure sustainable revenue cycles. CPAC will conduct a comprehensive analysis of its funding structure to identify areas for improvement in the organization’s current revenue vs. expense picture for both programming and operations. From the analysis, CPAC will work to develop a comprehensive fundraising strategy to address the opportunities for improvement. To expand fundraising capacity, CPAC’s anticipated new marketing/development staff hire will have experience developing basic fundraising programs and goals that are tied to marketing. CPAC will work to grow its funding capacity in the coming years through the following ways: • Membership • Grants • Special Events • Annual Giving (details, next page) At the inaugural “Hal Gould Vision in Photography Award,” Table 6, March 2013 Colorado Photographic Arts Center: Strategic Plan Overview 20 FUNDRAISING PLAN, continued Membership CPAC has a strong membership base that plays an important role in its annual funding and the organization believes an even larger group can be secured in the coming years. The organization offers special benefits to members, including discounts on classes, events and lectures, and entry in to juried exhibitions; as well as the opportunity to collect artist’s work through the membership print program. CPAC anticipates that future membership benefits will be enhanced even more by the new facility and intends to pursue the following activities to support its efforts: •Conduct an annual survey of the existing CPAC membership; and conduct a survey of all new members within their first 60 days. •Identify potential groups to target as members. •Seek enhancements to membership as surveys indicate are desired. •Look for opportunities to make CPAC approachable to non-artist fans of photography. Grant Writing •Research grants to locate annual grant targets that fit programming •Based on results, develop a grant calendar for specific programs and determine how much is needed each year to fill the gap. Special Events •Expand audience for special events •Putting on a strong event: •Form a Special Events Committee (Equivalent of CPAC’s Fundraising Committee) including two co-chairs for each event •Solicit corporate sponsorships by designing a strong benefit package •Give attention to event details such as pledge cards, thank-you letters, and adding attendees into CPAC’s mailing list •Schedule an event debriefing; and post-event personal visits. Annual Giving •CPAC will grow its annual giving program by developing a long-range individual donor cultivation strategy. Raising money from individuals is the most consistent and controllable source of revenue and is the feeder system for wills/bequests and planned giving instruments. Colorado Photographic Arts Center: Strategic Plan Overview 21 MARKETING PLAN CPAC has developed marketing objectives that are designed to strengthen the organization’s brand as a community-driven institution dedicated to fostering the understanding and appreciation of photography in all aspects and genres through promotion, exhibition, and education. As is seen throughout this Strategic Plan Overview, the organization has strong messages that support its efforts to achieve its vision and provide a strong foundation for its marketing objectives. The following are the key elements of the CPAC marketing plan: •Establish a strategic marketing focus throughout the organization by: • Utilizing research techniques such as surveys and other feedback tactics that enable regular review of and improvements to programs and services. This is critical to retaining and strengthening CPAC’s engagement with existing relationships, as well as establishing and building new relationships for the organization. • Periodically conducting competitive research to gauge the organization’s success in differentiating its programs and services in its market areas. • Being disciplined in creating strategic marketing plans that support established objectives including tactics, responsibilities, time lines and budgets. •Develop and implement a comprehensive brand strategy that is fully integrated across the organization by: • Clearly differentiating CPAC from other sources/options for contemporary photography and other lens-based media. • Ensuring brand consistency throughout CPAC including messaging and imagery. • Keeping CPAC’s photographic legacy an important element in its branding. •Identification of partnerships with organizations that offer effective co-branding opportunities to reinforce CPAC’s position as a highly valued institution in its market areas. •Increase awareness that builds credibility for the CPAC brand in the community through: • Proactive public relations activity that increases media coverage about exhibitions, programs, accomplishments, community involvement, people, etc. • Community outreach via speaking presentations to targeted community and cultural organizations that reinforce CPAC’s leadership position in the photographic arts. • Hosting strategic gatherings of “influencers” outside CPAC’s existing relationships in the Denver art world for special events or VIP openings at CPAC. •Create opportunities for the board, staff, and executive director to connect with key influencers in one-to-one settings to promote the CPAC vision plan and grow awareness of the organization in the arts community. •Attend major arts-related events around the Denver metro area to promote the CPAC vision plan and strengthen the organization within the larger arts community. Colorado Photographic Arts Center: Strategic Plan Overview 22 Conclusion A broad interest for photography and the media arts is already proven to exist in the Denver Metro area and the Colorado Photographic Arts Center is in a strong position to enter a new stage of continued growth. With investments in operational capacity building; major efforts to broaden its audience, friends and supporters; and a dedicated assessment of its space needs as it prepares to move to a permanent facility, CPAC will achieve its vision to be the premier lens-based media and photographic resource center serving the diverse cultural and creative communities of the Rocky Mountain Region. CPAC extends its appreciation to all of the members, friends, visitors, sponsors, partners and numerous other supporting organizations for their ongoing commitment the vision and mission outlined in this Strategic Plan Overview. We invite everyone to join us by taking a greater role in personally supporting CPAC as it works to achieve the vision and goals outlined in this Plan, and especially to achieve its desire for a permanent facility. Please contact the office and learn more about membership, volunteer opportunities, committee involvement and ways to financially support our vision. Colorado Photographic Arts Center 303.837.1341 office info@cpacphoto.org 1513 Boulder Street Denver, Colorado 80211 Begin search development phase Begin 2014 lecture series Hal Gould VIP Award Dinner Marketing Develop annual giving drive Hal Gould VIP Award Dinner Develop rebranding geared towards new facility SCFD Grant application Membership drive Colorado Gives Day McNichols Bldg. Fashion Event Denver Botanic Garden Portrait Day Event Marketing plan research and development Identify marketing plan leadership/sponsorship SCFD Grant application Membership drive Membership survey Fundraising Juried exhibition Move to new facility Staff development Implement new branding with move to new facility Colorado Gives Day Annual giving drive DBG Portrait Day Event Shelby Lee Adams Begin 2015 lecture series Youth Summer Camps Center (Santa Fe) Award show Workshop Youth Summer Camps Month of Photography reviews, Fashion in Photo show exhibition at Redline Binh Dahn + Members (McNichols building) Juried exhibition David Taylor + David Emmet juried Ignacio Evangelista Picture.Me.Here Adams exhibition Programming Board of Directors at full 15 members Recruit new Board members Active site identification Staff development Identify and implement member and donor tracking software Establish Board facility search committee CPAC Facility Implement new accounting Policies and Procedures Manual Operations and procedures 2015 ˙2014 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Strategic Plan Timeline