Retailer Ricky`s NYC expands Japan`s GATSBY to all doors

FOR IMMEDIATE RELEASE
Retailer Ricky’s NYC expands Japan’s GATSBY to all doors, including Miami
Osaka based manufacturer, Mandom Corp., elated
March 27, 2014 – New York, NY – Japan’s GATSBY, a men’s grooming brand in Asia, continues
forth with U.S. expansion of the popular hair wax line, MOVING RUBBER. After only two months
of testing in five Manhattan Ricky’s NYC locations, sales soared and the retailer requested
expansion quickly due to high customer demand. Four unique settings of the MOVING RUBBER
line are now found on the shelves of all Ricky’s NYC stores, including Ricky’s NYC stores in Miami.
Mr. Lorne Lucree, Director of Marketing at Ricky’s NYC comments, “As the destination for all
things cult beauty, Ricky’s NYC jumped at the chance to carry a fan favorite like GATSBY. Our
customers love discovering new, unique international brands – especially when it comes to hair
products, and we are more than happy to oblige them. This is truly the beginning of a stylish
partnership!”
The GATSBY MOVING RUBBER hair wax line, with 73% market share in the men’s hair wax
category, records No.1 sales again in Japan (2013). Since its launch in 2006, over 100 million units
of MOVING RUBBER were sold to over 10 countries and regions in Asia.
“I have always believed MOVING RUBBER would capture New Yorkers’ curiosity, but it turns out
to be something more than that. The consumer reaction received through our new partnership with
retailer Ricky’s NYC is so impressive and meaningful. We are very excited to further stimulate the
grooming and fashion conscious men of New York City,” says GATSBY’s Creative Director, Mr.
Kagawa Iichiro.
GATSBY MOVING RUBBER is a series of hair wax styling products skillfully developed through
cooperation by expert stylists from top salons featured frequently in Japanese media. MOVING
RUBBER is recognized for its unique ability to create a wide range of hairstyles. From casually
arranged to elaborative hair styles, GATSBY promises any desired look to be created easily and by
anyone with the use of the MOVING RUBBER product. Once MOVING RUBBER is applied to the
hair (preferably dry), rearranging the style throughout the day is made easy due to the
‘moveability’ and hold of the product. Features of Items:
Spiky Edge: strong holding power keeps hair spiked all day
Styling Power:++++++++++　(10/10) Shine:++--------　(2/10) Length: Very short, Short
Wild Shake: creates a causal messed up look
Styling Power:+++++++++-　(9/10) Shine:++++------　(4/10) Length: Short, Medium short
Air Rise: creates volume with a light, soft finish
Styling Power:+++++++---　(7/10) Shine:++--------　(2/10) Length: Medium short, Medium & above
Cool Wet: maintain your desired hold with a cool wet look
Styling Power:+++++-----　(5/10) Shine:+++++++++-　(9/10) Length: Short, Medium short, Medium & above
Availability
MOVING RUBBER is now available at Ricky’s NYC and on Amazon.com
About GATSBY
GATSBY is a Japanese men’s grooming brand launched in 1978. Product categories available on
the Japanese market include hair styling, facial care, skincare, body care, shaving, fragrance, etc.
GATSBY is dedicated to responding to the needs and wants of today’s young fashionable male
through their line of cosmetics. Annual sales of GATSBY in fiscal 2012 amounted to JPY34.8
billion.
About Mandom Corp.
Mandom Corporation the manufacturer of GATSBY products was established in 1927 with head
office in Osaka, Japan. Mandom Corp. manufactures men’s and women’s cosmetics. Annual sales of
fiscal 2012 was JPY60.4 billion.
GATSBY USA Site http://www.gatsbyglobal.com/usa
GATSBY Official Store Amazon.com for consumers http://www.amazon.com/shops/gatsbyofficial
GATSBY Amazon Brand Page http://www.amazon.com/GATSBY
GATSBY Global Facebook Fan Page http://www.facebook.com/GATSBYofficialpage
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If you'd like more information on this topic, product samples or to schedule a call with a GATSBY
Official U.S. contact person, please call Ariell Kirylo at 202/553-4448 or e-mail
ariell@brandcentralcommunications.com