PDF - Sterling Publishers

Transcription

PDF - Sterling Publishers
Winner of
CAPEXIL Export Award
2010-11
2010-11
2009-10
2008-9
2007-8
NEW DELHI WORLD BOOK FAIR
JANUARY 09 - 17, 2016
NUREMBERG TOY FAIR
27th JANUARY to 1st FEBRUARY 2016
BOLOGNA CHILDREN’S
BOOK FAIR
APRIL 04 - 07, 2016
FRANKFURT BOOK FAIR
OCTOBER 19 - 23, 2016
Sterling Publishers Private Limited
A-59, Okhla Industrial Area Phase-II,
New Delhi 110020, India
Tel: (+91-11) 26386165 Fax: (+91-11) 26383788
E-mail: mail@sterlingpublishers.com
Website: www.sterlingpublishers.com
2006-7
2004-5
HEALTH CARE & CURE
Parenting is for parents whose children are already going to preschool or are about to start preschooling. It is meant
for parents, teacher, educators, counsellors and every adult working with children in any capacity.
This book is meant for all the parents
whose children are already going
to preschool or are about to start
preschooling.
NEW
The author, with the help of
this amazing collection of 11
parenting stories, touches
upon some real, sensitive, and
thought-provoking challenges
which every parent and child
faces today
Breast Feeding
Dr Sapna Samant
978 81 207 2043 5
PARENTING & WELLNESS
I have issues Mom and Dad:
Thought provoking parental stories
Dr Bindu Selot
978 81 207 9655 3
`250
The author shares her tried and
tested parenting solutions for young
parents, based on her experience of
22 years with parents from all over
the country.
Goodbye Mom & Dad:
See you in the afternoon
Dr Bindu Selot
978 81 207 8765 0
`250
5000 Baby Names
978 1 84557 173 3
`95
`95
Speaking of Child Care
Dr. Suraj Gupte
978 81 207 3572 9
`250
Secrets of Good Parenting
Dr. Brij Bhushan Goel
978 81 207 7994 5
`250
Speaking of Child Care & Nutrition
Dr M Raheena Beegum
978 81 207 6499 6
`95
With the help of these simple yet comprehensive guides, you can aim for a healthy and stress-free life. These books
have tried to explain modern-day ailments in an easy and understandable manner for you to develop a healthy
lifestyle along with dispelling myths about them.
Anxiety
978 81 207 3326 8
Heart Attack
9978 81 207 3329 9
Nutrition
978 81 207 3333 6
Diabetes
9978 81 207 3327 5
HIV/AIDS
978 81 207 3330 5
HEALTH SOLUTIONS
/`75 !
c
ea h
First Aid
9978 81 207 3328 2
Menstrual Irregularities
978 81 207 3332 9
Menopause
978 81 207 3331 2
To place orders: mail@sterlingpublishers.com
1
HEALTH CARE & CURE
Discover the secrets of Yoga with these books to lead a positive, healthy and stress-free life!
NEW
Self-Transformation through
Transformational Yoga
Swami Vidyanand
978 81 207 9603 4
`150
This book focusses on techniques of Hatha, Tantra, Raja, Mantra, Ashtanga and Kundalini Yoga to bring
about a rapid and positive transformation in physical health and stamina, emotional balance, higher
mental guidance, unconditional love, faith and spiritual bliss consciousness. At a deeper level it purifies
and awakens the pure body.
Fitness Simplified
S ki off Yoga
Speaking
Y
Basic Transformational Yoga Speaking of Yoga for Health
Col. Sahaj Kumar Sah
Pt Shambhu Nath
Swami Vidyanand
INYS
978 81 207 4781 4
`150 978 81 207 1794 7
`100 978 81 207 4776 0
`100 978 81 207 5574 1
`75
Y
Yoga:
A
An E
Easy A
Approachh
Prem Bhatia
978 81 207 2185 2
`90
;ksx ,d lgt iz;kl
with CD
978 81 207 3113 4
`150
HEALTHY LIVING & YOGA
This series of guides lets you into the secrets of better health care and gives you an insight into the causes of diseases
and the ways to cure them.
NEW
This fascinating book describes the
feelings of patients when facing
their doctors and the thinking of
doctors when dealing with their
patients, when to ask for second
opinion.
Medical Second Opinion:
How, When & Why
Dr. Prahlad K. Sethi
978 81 207 9653 9
`250
2
Fit for
f Life
Lif through
th
h Ayurveda
A
d
Vaidya Suresh Chaturvedi
978 81 207 3975 8
`75
Th Secret
The
S
t Benefi
B fitts off Aloe
Al
Vera
Vijaya Kumar
978 81 207 5606 9
`75
The Secret Benefits of Juice
Therapy
Vijaya Kumar
978 81 207 6577 1
`75
The Secret Benefits of Ginger
and Turmeric
Vikaas Budhwaar
978 81 207 6576 4
`75
Th S
The
Secrett Benefi
B fitts off Aroma
A
Therapy
Sumeet Sharma
978 81 207 3996 3
`75
S
Secret
t Ti
Tips tto Ulti
Ultimate
t B
Beauty
t
Vijaya Kumar
978 81 207 7039 3
`75
Th
The S
Secrett B
Benefifitts off LLemon
and Honey
Vijaya Kumar
978 81 207 5577 2
`75
The Secret Benefits of
Onion and Garlic
Vijaya Kumar
978 81 207 5578 9
`75
The Secret Benefits of Spices
and Condiments
Vijaya Kumar
978 81 207 5576 5
`75
Beauty and Health through
Ayurveda
Vaidya Suresh Chaturvedi
978 81 207 3268 1
`75
The Benefits of Homoeopathy
Vijaya Kumar
978 1 84557 626 4
`75
The Healing Powers of
Chromotheraphy
Hari Om Gupta
978 81 207 3253 7
`125
Better Eyesight without Glasses
Dr. Chinthana Patkar and
Vijaya Kumar
978 81 207 5892 6
`75
How to Control Asthma and
Allergy
Rajeev Sharma
978 1 84557 534 2
`75
The Benefits of Vitamins
Pooja Bajaj Malhotra
978 81 207 6575 7
`75
www.sterlingpublishers.com
HEALTH CARE & CURE
NEW
This book starts from the time of conception of the
baby, as the diet taken at that time has a direct impact
on the developing child’s tooth bud. Do’s and Don’ts
have been given to help the expectant mother take
proper and adequate nutrition and care to prevent
developmental problems for the baby’s and her own
dental health.
5 Steps to Maintain Good Health
& Beauty
978 81 207 3246 9
`100
5 Steps to Healthy Nutrition
978 81 207 3248 3
`100
5 Steps to Detect and
Manage a Heart Attack
978 81 207 3247 6
`100
5 Steps to Combat Asthma and
Allergies
978 81 207 4920 7
`100
5 Steps to Control High Blood Sugar 5 Steps to a Healthy and Positive
978 81 207 3243 8
`100
Childhood
978 81 207 4921 4
`100
5 Steps to Understand Cholesterol
978 81 207 3244 5
`100
5 Steps to Control High Blood
Pressure
978 81 207 3242 1
`100
5 Steps Towards Managing Aches
and Pains
978 81 207 4919 1
`100
5 Steps to Counteract Stress
978 81 207 3245 2
`100
5 Steps to Manage Obesity
978 81 207 3249 0
`100
Healing Powers of Water
Dr. Savitri Ramaiah
978 81 207 4335 9
`100
5 Steps to Understand and
Prevent Addiction and Abuse
978 81 207 7982 2
`100
LEARN ABOUT 5 STEPS
5 Steps to a Healthy and Safe
Pregnancy
978 81 207 4922 1
`100
A POCKET BOOK OF ...
Tooth Parenting
Dr. Unnati Gupta
978 81 207 9890 8
`150
`60/-!
each
Y
Yoga
ffor H
Health
lth
h
Dr Savitri Ramaiah
978 81 207 2636 9
Secrets of Natural Diet
Dr. Brij Bhushan Goel
978 81 207 7996 9
`200
Reiki Therapy
C
Chetan Chhugani
9978 81 207 2639 0
S Therapy
Sun
Th
V
Vijaya Kumar
9978 81 207 2637 5
Secrets of Good Living
Dr. Brij Bhushan Goel
el
978 81 207 7993 8
`300
Secrets of Naturopathy & Yoga
Dr. Brij Bhushan Goel
978 81 207 7997 6
`350
SECRETS OF ...
Secrets of Diagnosis
Dr. Brij Bhushan Goel
978 81 207 7995 2
`200
A
Aroma
Therapy
Th
Sumeet Sharma
978 81 207 2632 1
A
Acupressure
in
i Daily
D il Life
Lif
Dr Savitri Ramaiah
978 81 207 2638 3
To place orders: mail@sterlingpublishers.com
3
HEALTH CARE & CURE
Finally, there are alternatives to the adverse toxic effects of drugs and antibiotics. Presented in these books are a
collection of techniques that can be adopted by novices and professionals alike.
NATURE CURE & REMEDIES
Speaking of Sleeping Problems
Dietrich Langen
978 81 207 1773 2
`85
Speaking of Healing through Gems
N N Saha
978 1 84557 312 6
`75
Speaking of Acupuncture
N Baxi & C H Asrani
978 81 207 1774 9
`75
Ayurvedic Herbal Cures
Dr T L Devaraj
978 81 207 7819 1
Ayurveda for Healthy Living
Dr T L Devaraj
978 81 207 5590 1
`95
Ayurveda for Women
Dr T L Devaraj
978 81 207 5591 8
Yoga and Nature-Cure Therapy
K S Joshi
978 81 207 1360 4
`85
Speaking of Skin Care
Parvesh Handa
978 81 207 1944 6
Speaking of High Blood Pressure
Hanns P Wolff
978 81 207 1772 5
`75
Speaking of How to Prevent
Common Diseases
Dr. Ajit S. Puri
978 81 207 3466 1
`250
`85
Treat Your Back Pain without Drugs
Dr S R Jindal
978 81 207 2450 1
`75
4
Hepatitis
Dr Savitri Ramaiah
978 81 207 2225 6
www.sterlingpublishers.com
`150
`50
Deadly Dengue
Dr Ajit S Puri
978 81 207 8497 0
`90
Speaking of Fitness over 40
Dr. Walter Noder
978 81 207 1796 1
`75
Speaking of Mind Therapy to Cure
Diseases
P C Ganesan
978 1 84557 310 2
`85
Nature Cure
K Lakshmana Sarma &
S Swaminathan
978 81 207 7314 1
`85
Curing Diseases through Yoga
Swami Durganand Saraswati
978 81 207 6377 7
`175
Speaking of Asthma
Dietrich Nolte
978 81 207 2057 2
Eating for a Healthy Life
Deepa Mehta
978 81 207 1983 5
Nutrition & Health: The
Vegetarian Way
JNI
978 81 207 6902 1
`175
Nature Cure: A Way of Life
Dr. S. R. Jindal
978 81 207 2601 7
`99
Live Healthy Live Long
Baldeo Sahai
978 81 207 7044 7
`125
Nature Cure: Healing
without Drugs
JNI
978 81 207 2447 1
`100
`95
`90
Shruti Ayurveda for Well-Being
Aasiya Rizvi
978 81 207 5889 6
`75
`85
SELF-HELP GUIDES
This series offers appealing and up-to-date information in a simple and concise manner and on a wide variety of
subjects, aiding you in acquiring the wealth of knowledge.
How to Lose Weight Safely &
Quickly
Vijaya Kumar
978 81 207 5573 4
Lifestyle during Pregnancy
Dr Savitri Ramaiah
978 81 207 6166 7
Pregnancy and Childbirth
Monica Dutta
978 81 207 5676 2
Asthma
Dr Savitri Ramaiah
978 1 84557 528 1
The Art of Public Speaking
Vijaya Kumar
978 81 207 5873 5
/`75 !
each
B d Language
Body
L
Vijaya Kumar
978 81 207 6169 8
I f tN
Infant
Nutrition
t iti
Dr Savitri Ramaiah
978 81 207 8443 7
The Power of Mantras
Vijaya Kumar
978 1 84557 124 5
Th A
The
Artt off W
War
Sun Tzu
978 81 207 6167 4
M
Managing
i Time
Ti
Y. C Halan
81 7963 396 9
Stress-Free Living
M M Walia
978 81 207 5571 0
V di Mathematics
Vedic
M h
i
Pradeep Kumar
978 1 84557 220 4
I
Increasing
i Memory
M
Power
P
Mahesh Kapadia
978 81 207 8426 0
Th P
The
Prophet
h
Kahlil Gibran
978 81 207 5575 8
H d Household
Handy
H
h ld Tips
Ti
Vijaya Kumar
978 81 207 5584 0
Tarot Reading Fortunes
Guneeta Dhingra
978 81 207 6168 1
Vedic Mathematics for
Intelligent Guessing
Pradeep Kumar
978 1 932705 08 2
Handwriting Analysis
Vijaya Kumar
978 1 84557 123 8
Diet and Health through Ayurveda
Vaidya Suresh Chaturvedi
978 81 207 2456 3
`50
Personality Development through
Positive Thinking
Amit Abraham
978 81 207 5570 3
`90
To place orders: mail@sterlingpublishers.com
5
MOTIVATIONAL & INSPIRATIONAL
KIRAN BEDI
As I See...
Kiran Bedi
978 81 207 8186 3
NAPOLEON HILL
Think & Grow Rich
Napoleon Hill
978 81 207 5160 6
978 81 207 6035 6
Empowering Women...As I See
Kiran Bedi
978 81 207 8114 6
`200
`300
`125 (PB)
`399 (HB)
Magic Seeds for Success
Napoleon Hill & Judith
Williamson
978 81 207 5089 0
`195
Your Greatest Power
J. Martin Kohe
978 81 207 5169 9
Be the Change Fighting
Corruption
Kiran Bedi
978 81 207 7716 3
`195
`100
It’s Always Possible
Kiran Bedi
978 81 207 2886 8
Yesterday and Today for Tomorrow
Napoleon Hill's
978 81 207 6679 2
`200
`500
Napoleon Hill's First Editions
Napoleon Hill's
978 81 207 6680 8 (HB) `500
NEW COVER
MENTORING CHANGE
If You Want Something You
Never Had, Then Do Something
You Never Did
Nossrat Peseschkian
978 81 207 6912 0
`150
Teamwork
S Kumar
978 81 207 6322 7
6
`150
Swallow Irritation before
Irritation Swallows you
J.P. Vaswani
978 81 207 3152 3
`150
Kill Fear before Fear Kills You
J.P. Vaswani
978 81 207 3151 6
`100
The World’s Greatest Speeches
978 81 207 5871 1
`175
www.sterlingpublishers.com
It’s All a Matter of Attitude!
J.P. Vaswani
978 81 207 3150 9
`100
The Art of Successful Living
Ralph Waldo Emerson
978 81 207 8385 0 `90
You Can Make a Difference
J.P. Vaswani
978 81 207 3153 0
`150
Success Sutra
Aruna Jethwani
978 81 207 4918 4
`150
Go Beyond Stress
Gary Edward Haymes
978 81 207 4405 9
`250
Mentor Your Mind
Mamta Singh
978 81 207 5973 2
`200
MOTIVATIONAL & INSPIRATIONAL
The MBA Run
Mansie Dewan
978 81 207 9885 4
NEW
NEW
This book makes the
whole process easier to
understand and points
you in the right direction
to maximize your chances
of success, and stops you
from potentially wasting
money on the ‘wrong’
MBA.
‘I Can... I Will…’ is a book
to motivate and guide
students, professionals
and all others who wish
to achieve success and
are looking for a great
career. This book gives clear
guidelines regarding the
Do's and Don’ts of success.
I Can... I Will...
Dr. Arun Mittal
978 81 207 9889 2
`300
MANAGEMENT & LEADERSHIP
These books help you master the key skills of effective management — whether you want to achieve your personal
or professional goals, communicate, develop leadership qualities or organise your time & talent.
`195
Winner Best Business Book of the year Award
Sharjah International Book Fair 2012
Winning is Everything
Deepak Behl
978 81 207 7358 5
The 8 Week Brand Secret
Bill Schley & Carl Nichols, Jr.
978 81 207 5401 0
`250
Contact to Contract
Dianna Booher
978 81 207 7517 6
`225
`270
Mantra for the Modern Man and
other Heart-to-Heart Talks
J.P. Vaswani
978 81 207 8431 4
`175
Get Ahead! Stay Ahead!
Dianna Booher
978 81 207 7485 8
`250
Freedom from Baggage
Ramesh Vaish
978 81 207 7951 8
`195
Standing Ovation
S N Roy
978 81 207 8007 1
Facing Interviews
Dr Niraj Kumar
978 81 207 4780 7
Reach the Top
Y C Halan
978 81 207 7461 1
`100
`150
`270
JAMES ALLEN
Destination MBA: Showing You
How To Get There
Mansie Dewan
978 81 207 8185 6
`135
As a Man Thinketh
James Allen
978 81 207 5874 2
`75
Book of Meditations
James Allen
978 81 207 3730 3
`250
The Secret of Success
James Allen
978 81 207 5872 8
`75
You Moved My Life
Viney Kirpal
978 81 207 6901 4
To place orders: mail@sterlingpublishers.com
`225
7
MOTIVATIONAL & INSPIRATIONAL
O.P. Ghai
GUIDES TO POSITIVE LIVING
Perfection
O.P. Ghai
978 81 207 6850 5
Excellence
O.P. Ghai
978 81 207 6858 1
`200
Inspiration
O.P. Ghai
978 81 207 6857 4
Succsex
RVM
978 81 207 5597 0
MANAGEMENT & LEADERSHIP
Managing Stress
Sumita Roy
978 81 207 5875 9
`195
`99
Something to Live by
Dorothea S. Kopplin
978 81 207 6179 7
Managing Projects
S K Palhan
978 81 207 5677 9
`200
Enlightenment
O.P. Ghai
978 81 207 6860 4
`200
`150
`99
Development
O.P. Ghai
978 81 207 6859 8
The Miracle of Forgiving
J.P. Vaswani
978 81 207 7523 7
`150
Managing Sales
Y C Halan
978 81 207 5893 3
`99
`200
Achievement
O.P. Ghai
978 81 207 6849 9
`200
Shake Hands With Life
J.P. Vaswani
978 81 207 5343 3
`125
Building Great Relationships
B K Trehan & Indu Trehan
978 81 207 4923 8
`250
How to Develop a Powerful and
Positive Personality
Venkata Iyer
978 81 207 2089 3
`150
18 Management Competencies
Saugata Mitra, Seema Bangia,
Jayati Mitra
978 81 207 4916 0
`300
Happy Living
K Ravindran
978 1 84557 664 6
`200
`99
The Marketing Power of MicroScripts
Bill Schley
978 81 207 6662 4
`200
A must read for all striving towards a healthy, wealthy and happy life!
B i Power
Brain
P
978 81 207 1987 3
8
`90
Self-Improvement
978 81 207 1986 6
www.sterlingpublishers.com
`90
Personality
978 81 207 1984 2
`90
Psychology
978 81 207 1819 7
`90
Business
978 81 207 1985 9
`90
21 Laws of Positive Living
Rakesh K Mittal
978 81 207 2446 4
`125
The Power of Positive Management
Rakesh K Mittal
978 81 207 3107 3
`150
Positive Mind Therapy
Rakesh K Mittal
978 81 207 2895 0
Y H
You
Have th
the P
Power tto bbe
Happy
Amit Abraham
978 81 207 3935 2
`90
The Art of Happy Living
R K Jain
978 81 207 6878 9
`99
Try Giving Yourself Away
David Dunn
978 81 207 3321 3
`100
`150
Positive Mind Power
Rakesh K Mittal
978 81 207 2894 3
`150
How to Develop SelfConfidence for Success
P C Ganesan
978 81 207 2309 2
`150
Think Positive and Things Will
Go Right
Rakesh K Mittal
978 81 207 2730 4
`90
The Power of Positive Anecdotes
Rakesh K Mittal
978 81 207 7075 1
`200
Life is a Paradise
Nossrat Peseschkian
978 81 207 6875 8
`75
I Wanna Be Happy
RVM
978 81 207 5596 3
GUIDES TO POSITIVE LIVING
MOTIVATIONAL & INSPIRATIONAL
`195
Idioms
978 81 207 2249 1
`95
Dictionary for Misspellers
978 81 207 2249 1
`80
Proverbs
978 81 207 2019 0
`80
Quotations
978 81 207 1915 6
`80
Riddles
978 81 207 1865 4
`80
Common Errors in English
978 81 207 1729 9
`80
Tongue Twisters
978 81 207 1780 0
`95
Current Words and Phrases
978 81 207 2090 9
`75
Prepositions
978 81 207 1756 5
`90
Antonyms
978 81 207 1781 7
`90
Synonyms
978 81 207 1766 4
Word Perfect
978 81 207 2164 7
`125
`90
To place orders: mail@sterlingpublishers.com
GRAMMAR MATTERS
ENGLISH LANGUAGE LEARNING
9
ENGLISH LANGUAGE LEARNING
GRAMMAR MATTERS
English Grammar and Usage - a
practical approach
Jayanta Chowdhury
978 81 207 6579 5
`95
Word Power
978 81 207 1782 4
DICTIONARY & COMMUNICATION SKILLS
Effective Editing
Y. C. Halan
978 81 207 4763 0
`95
Letters for Social Interaction
978 81 207 2203 3
`90
Modern Essays
978 81 207 2169 2
Effective Communication
978 81 207 2489 1
`95
Prose Compositions
978 81 207 2138 8
`95
`90
Business Writing That Counts!
Dr Julie Miller
978 81 207 2419 8
`200
The Power of Spoken English
978 81 207 3144 8
`200
Résumé Writing
978 81 207 2925 4
Functional Writing in English
978 81 207 2923 0
`75
Study Smart Score High
Cedric M. Kenny
978 81 207 4087 7
How to Listen Better
978 81 207 1799 2
`75
`95
`75
Unlock Their Future: A Skills-based
approach to teaching and learning English
Viney Kirpal and Shridhar B. Gokhale
978 81 207 6139 1
`200
Speaking and Writing in English
978 81 207 2161 6
`150
`150
How to Develop Profitable
Listening Skills
978 81 207 2020 6
`95
10
Paragraph to Essay Writing
978 81 207 2481 5
`99
How to Increase Your Reading
Speed
978 81 207 1797 8
`95
www.sterlingpublishers.com
How to Read Effectively and
Efficiently
978 81 207 1798 5
`95
How to Resolve Conflicts
978 81 207 2021 3
`95
Active English Dictionary
978 81 207 5192 7
with CD
`295
Active English Dictionary
978 81 207 5931 2 (HB) `175
ENGLISH LANGUAGE
URDU POETRY
Eclectic collection of ghazals, rubais & nazms from the works of renowned Urdu poets like Ghalib and Firaq etc.
Firaq Gorakhpuri: Selected Poetry
978 81 207 2242 2
`350
Mirza Ghalib: Selected Lyrics
and Letters
978 81 207 6578 8
`400
Urdu Ghazals — An Anthology
From 16th to 20th Century
978 81 207 1826 5
`350
Masterpieces of Urdu Nazm
978 81 207 1952 1
`350
Master Couplets of Urdu Poetry
978 81 207 2356 6
`350
Masterpieces of Patriotic Urdu
Poetry
978 81 207 2893 6
`350
`75
Painting Symphony
K.P. Shashidharan
978 81 207 8404 8
`600
Move On
Neelima Wig
978 81 207 8187 0
`200
Whispering Mind
K.P. Shashidharan
(HB) 978 81 207 5263 4
(PB) 978 81 207 6712 6
`499
`299
H
Hopes,
Dreams
D
andd Wings
Wi
Tina Khamesra
978 81 207 6036 3
`100
The Sterling Dictionary of Literary
Terms
Amrita Sharma
978 81 7359 069 6
`100
The Sterling Dictionary of
Anthropology
Ram Narayan Das
978 81 7359 068 9
`100
The Sterling Dictionary of Chemistry
Anand Dhingra
978 81 7359 123 5
`150
The Sterling Dictionary of Physics
Jasvinder Singh
978 81 7359 124 2
`200
English for Everyday Use
Arjuna Hulugalle
978 81 207 2246 0
Intelligence Tests
Ajay Rai
978 81 207 0398 8
English
Gratian Vas
978 81 207 1816 6
General Knowledge
Kamlesh Mohindra
978 81 207 1512 7
`99
`90
`80
To place orders: mail@sterlingpublishers.com
DICTIONARY & COMMUNICATION SKILLS
Git j li
Gitanjali
Rabindranath Tagore
978 81 207 4431 8
POETRY
NEW COVER
Some exceptional works by talented and fresh poets on universal themes.
`80
11
INTERNATIONAL LANGUAGE LEARNING
TEACH YOURSELF
o Link
Audi de
insi
Teach Yourself Chinese
Priti Mehta
978 81 207 7991 4
(with audio CD)
`250
Teach Yourself Arabic
Dr Z A Farooqi &
Dr Habibullah Khan
978 81 207 2182 1
o Link
Audi de
insi
`250
Teach Yourself Japanese
Prem Motwani & Noriko Nasukawa
978 81 207 3206 3
(with 2 Audio CDs)
`350
Teach Yourself French
Kiran Chaudhry
978 81 207 3205 6
`250
Teach Yourself Spanish
Vijaya Venkataraman
& Roser Noguera Mas
978 81 207 2172 2
Let’s Learn Hindi
Chaytna D Feinstein
978 81 207 2239 2
`250
`250
NON FICTION & GENERAL READING
The Broken Wings
978 81 207 3208 7
`75
The Garden of the Prophet
978 81 207 3241 4
`75
Tears and Laughter
978 81 207 3209 4
`75
The Forerunner
978 81 207 3212 4
`75
Spirits Rebellious
978 81 207 3207 0
`75
The Prophet
978 81 207 3446 3
`75
FICTION & LITERATURE
/`75 !
each
Far from the Madding
Crowd
Thomas Hardy
978 1 84557 037 8
Silas Marner
S
G
George Eliot
9978 81 207 8380 5
T l off Two
T Cities
Citi
A Tale
Charles Dickens
978 81 207 2402 0
The Third Eye
Jagdeep Mendiratta
978 81 207 5127 9
12
`350
www.sterlingpublishers.com
T
The Moonstone
W
Wilkie Collins
9978 81 207 5878 0
The Prisoner of Zenda
Anthony Hope
978 1 84557 662 2
The random patterns in
the book form a stunning
picture right in front of
your eyes! A wondrous mix
of art and science, these
mind-boggling images take
you on a joyride through
26 different realms, each
with incredible detail and
depth.
Kim
K
Rudyard Kipling
R
9978 1 84557 036 1
Oliver Twist
Charles Dickens
978 81 207 6877 2
Whole
Long
A Wh
l Summer
S
L
Aditi Krishna Kumar
978 81 207 7717 0
`225
David
D
id Copperfi
C
field
ld
C
Charles Dickens
9978 81 207 2389 4
Robin Hood
Abridged by Sumita Roy
978 81 207 5271 9
The New Ages
Malik
978 81 207 5791 2
`299
OF Ghosts, Wizards and other Fantasies
Anirudh Vasdev
978 81 207 4444 8
`95
COOKERY & GENERAL READING
Arlene's
specialty is
baked desserts
and she has
evolved a
repertoire of
recipes that
are all made
without eggs.
ARLENE KEZWER
BAKING
easy, elegant & eggless
over 50 eggless desserts
C i i from
Cuisine
f
Karnataka
K
k
Ranee Vijaya Kuttaiah
978 81 207 8486 4
`150
Baking: easy, elegant & eggless
Arlene Kezwer
978 81 207 9652 2
``300
POPULAR CUISINES
NEW
Cuisine
C
i i from
f
Tamil
T il Nadu
N d
Ranee Vijaya Kuttaiah
R
`95
9978 81 207 2383 2
C i i From
Cuisine
F
Coorg
C
Ranee Vijaya Kuttaiah
978 81 207 2109 8
Kashmiri Cusine
Chandramukhi Ganju
978 81 207 7720 0
`300, £9.99, US $14.99
`95
NEW
Meaning and Purpose of Life
Perspectives from Indian Philosophy & Mainstream Economics
Nishkam S. Agarwal, Ph.D.
s
M
Meaning
and Purpose of Life
N
Nishkam
S. Agarwal
9 81 207 9509 9 (HB)
978
`
`1000
The Heart of Tibet
Encyclopaedia of Indian
Teachings by H.H. The Dalai Lama Events & Dates
Photographs by Eiichi Matsumoto S.B. Bhattacherjee
978 1 932705 71 3 6.9X11.25" (HB) 978 81 207 4074 7
`350
Fully on art paper, 116 colour plates,
208 pp
`2500, £ 74.99, US $ 124.95
The Rajiv Gandhi Assassination
The Investigation
D.R. Kaarthikeyan &
Radhavinod Raju
978 81 207 9033 9 (HB) `500
First
Fi t Aid for
f Animals
A i l
Gautam Grover & Maneka
Gandhi
978 81 207 4661 9
`100
Students’ Companion
Vijaya Kumar
978 81 207 3076 2
`150
Walking
Vijaya Kumar
978 81 207 2437 2
D
Dowsing
i
Sumeet Sharma
978 81 207 2274 4
Face to Face with Indian
Publishing Professionals
S.K. Ghai
978 81 207 7174 1
`300
One to One: Glimpses of
Indian Publishing Industry
S.K. Ghai
978 81 207 3789 1
`150
The Myth Buster
Dr N.C. Asthana & Dr Anjali
Nirmal
978 81 207 4210 9
`250
Modern Coin Magic
J B Bobo
978 1 84557 069 9
Jnana Yoga
Ravindra Kumar
978 81 207 2434 1
Aromatherapy
Sumeet Sharma
978 81 207 2272 9
Practical Approach to Reiki
Chetan Chhugani
978 81 207 2454 9
`50
Relaxation
Vikas Malkani
978 81 207 2391 7
`50
`50
`250
`50
`50
To place orders: mail@sterlingpublishers.com
LEISURE READING
This book is an attempt to
understand the Meaning
and Purpose of Life using
the ideas of Vedanta in
Indian philosophy, and of
mainstream economics.
`50
13
SPIRITUALITY & NEW AGE LIVING
A scientist-turned-philosopher, an acclaimed orator and a great writer, people from across the
world look up to J.P. Vaswani as their spiritual leader. He is the inspiration and moving force
behind the Sadhu Vaswani Mission, renowned for its humanitarian activities. Here’s a wealth
of life lessons by J.P. Vaswani that are sure to inspire you.
Dada J.P. Vaswani
NEW
At every Step, every bend
on the path of life we
have to make a choice. The
question arises: How can
we ensure that we make the
right choice and take those
crucial steps that will lead us
onward, forward, Godward?
NEW
HEART-TO-HEART TALKS
If you have ever wondered
how you can make God
real in your life, Rev. Dada
shows you the way. Twelfth
Volume of his inimitable,
intimate, inspiring talks.
Practise the Presence of God and other
Heart-to-Heart Talks
J. P. Vaswani
978 81 207 8960 9
`195
Living in the Now and Other Heartto-Heart Talks
J.P. Vaswani
978 81 207 7460 5
`190
DADA VASWANI
Moments with a Master
Sandhya S Nankani
978 81 207 2459 4
Saints for You and Me
J.P. Vaswani
978 81 207 4368 7
14
`150
`200
Seven Steps on the Path and other
Heart-to-Heart Talks
J. P. Vaswani
978 81 207 9861 8
`195
Joy Your Birthright: Why be Sad?
and other Heart-to-Heart Talks
J.P. Vaswani
978 81 207 7556 5
`195
Gateways to Heaven
J. P. Vaswani
978 81 207 5449 2
`295
295
A Simple and Easy Way to GOD
J. P. Vaswani
978 81 207 6006 6
`175
Ecstasy and Experiences
Sadhu Vaswani
978 81 207 5818 6
`250
Dost Thou Keep Memory?
Formula For Prosperity
Puja Lalmalani & Sandhya Nankani J.P. Vaswani
978 81 207 2704 5
`225
978 81 207 4590 2
www.sterlingpublishers.com
`100
D
Does
God
G d Have
H
Favourites?
F
it ?
J.P. Vaswani
978 81 207 4438 7
`125
St C
Stay
Connected
t d andd other
th H
Heartt
to-Heart Talks
J.P. Vaswani
978 81 207 8957 9
`195
How to Embrace Pain
Prabha Sampath and Krishna Kumari
978 81 207 5448
448 5
`195
New Education can Make the World N
New Saints with a difference
J. P. Vaswani
J.P. Vaswani
978 81 207 4961 0
978 81 207 5757 8
`195
Th
The E
Endless
dl
Q
Questt
J.P. Vaswani
978 81 207 8958 6
`195
Many Paths: One Goal
J.P. Vaswani
978 81 207 4632 9 (HB)
`395
`250
Ten Companions of God
J. P. Vaswani
978 81 207 6917 5
`195
SPIRITUALITY & NEW AGE LIVING
Selected works from the spiritual texts of Bô Yin Râ written as guidance for others. The focus is
on the fundamental question of human existence and the pursuit of human goals.
Bô Yin Râ
`100
Resurrection
Bo Yin Ra
978 81 207 5195 8
The Meaning of This Life
Bô Yin Râ
978 81 207 3049 6
`90
Love
Bô Yin Râ
978 81 207 3427 2
`150
`125
Hatha Yoga for Beginners
Ravindra Kumar
978 81 207 5224 5
`75
Mantras for Beginners
Ravindra Kumar
978 81 207 5229 0
Kundalini for Beginners
Ravindra Kumar
978 81 207 5228 3
Kriya Yoga for Beginners
Ravindra Kumar
978 81 207 5227 6
`75
The Book on Life's Highest Goal
Bô Yin Râ
978 81 207 8345 4
`100
Human Nature
Bô Yin Râ
978 81 207 3426 5
Happiness
Bô Yin Râ
978 81 207 3047 2
Solace
Bô Yin Râ
978 81 207 3050 2
`90
`160
The Living God
Bô Yin Râ
978 81 207 3425 8
`90
Dialogues
Bô Yin Râ
978 81 207 5197 2
`250
Raja – Yoga
Bô Yin Râ
978 81 207 3428 9
`175
`150
Path to God
Bô Yin Râ
978 81 207 5196 5
`100
`75
Bhakti Yoga for Beginners
Ravindra Kumar
978 81 207 5222 1
`75
Tantra Yoga for Beginners
Ravindra Kumar
978 81 207 5230 6
`75
Karma Yoga for Beginners
Ravindra Kumar
978 81 207 5226 9
`75
`75
Meditation for Beginners
Ravindra Kumar
978 81 207 5454 6
Jana Yoga for Beginners
Ravindra Kumar
978 81 207 5225 2
Chakras and Nadis for Beginners
Ravindra Kumar
978 81 207 5223 8
`75
`75
`75
To place orders: mail@sterlingpublishers.com
15
FOR BEGINNERS
The Book on Prayer
Bô Yin Râ
978 81 207 8344 7
THE BOOK ON
(Joseph Anton Schneiderfranken)
1876-1943
SPIRITUALITY & NEW AGE LIVING
NEW
VAASTU Vedic Architectural
Wisdom for Modern Buildings
is a fantastic for that is written
for the layman, who wishes to
get a realistic picture of this
subject.
VAASTU Vedic Architectural Wisdom for Modern Buildings
Naresh Singal & Bharat Singal
978 81 207 9654 6
`200
ALTERNATE SCIENCES
Secrets of Vastushastra
N H Sahasrabudhe &
R D Mahatme
978 81 207 2042 8
I Ching
Vijaya Kumar
978 81 207 2625 1
Predicting Your Future
Through Astrology
Sita Ram Singh
978 81 207 5693 9
Remedial Vaastu for Shops,
Shops
Offices and Industries
Dr N H Sahasrabudhe &
Gautami N. Sahasrabuddhe
978 81 207 8366 9
`200
Handwriting Analysis Made Easy
Jess E Dines
978 81 207 1469 4
`90
Handwriting Analysis
Vijaya Kumar
978 1 84557 123 8
`200
Clinical Hypnotherapy:
A Transpersonal Approach
Dr Allen Chips
978 81 207 2888 2
`295
`60
Body Language
Vijaya Kumar
978 81 207 2626 0
`60
Etiquette
Eti tt
Vijaya Kumar
978 81 207 2631 4
`125
Astrology and Love Life
Mahan Vir Tulli
978 81 207 4440 0
Vaastu:
The A
Artt andd S
Science
off Li
Living
V
t Th
i
i
Ashwini Kumar
978 81 207 2569 0
`400
`150
Cosmic Science of Vaastu
Dr N H Sahasrabudhe &
Gautami Sahasrabudhe
978 81 207 2801 1
`250
M ti Science
Mystic
S i
off Vastu
V t
N H Sahasrabudhe &
R D Mahatme
978 81 207 9536 5
`60
Tarot
Guneeta Dhingra
978 81 207 2627 7
Astrology
A t l
Vijaya Kumar
978 81 207 2629 1
Luck Doesn’t Happen by Chance
Claire Doyle-Beland
978 81 207 2558 4
`95
`190
Horoscope: Construction
& Organisation
R S Chillar
978 81 207 3728 0
`150
Shaktipat
Ravindra Kumar & Jytte Kumar
Larsen
978 1 84557 375 1
`250
A
Astrology
t l
Dr L R Chawdhri
978 81 207 6880 2
Y t Mantra
Yantra,
M t andd Tantra
T t
Dr L R Chawdhri
978 81 207 6881 9
`150
16
Remedial Vaastu for Homes
Dr N H Sahasrabudhe &
Janhavi N Sahasrabudhe
978 81 207 7319 6
`150
www.sterlingpublishers.com
`60
`150
The A to Z of Astrology
Mahan Vir Tulli
978 81 207 1647 6
Occult Sciences
Dr L R Chawdhri
978 1 84557 023 1
`150
Numerology
Dr Ravindra Kumar &
Dr Manoj Kumar
978 81 207 5911 4
`60
`125
I Ching
Vijaya Kumar
978 81 207 2323 8
Esoteric Principles of
Vedic Astrology
Bepin Behari
978 81 207 2560 7
`75
`50
`300
Everybody’s Guide to Palmistry
S K Das
978 81 207 0564 7
`150
`250
SPIRITUALITY & NEW AGE LIVING
NEW
Secrets of Living
Rajiv Sachdev & Neeraj Gupta
978 81 207 6658 7
`200
Autobiography of a Yogi
P. Yogananda
978 81 207 2524 9
Sketches of Saints Known &
Unknown
J.P. Vaswani
978 81 207 3998 7
`200
Li ht after
Light
ft D
Death
th
Alan Bryson
978 1 904910 01 5
Buddhist Tales in Modern Times:
Stories of the Soul
Ven. Gyomyo Nakamura
978 81 207 4445 5
`150
The Teachings of Buddha
Bukkyo Dendo Kyokai
978 81 207 2781 6
`150
`125
Comrades of God
J. P. Vaswani
978 81 207 7976 1
H to
How
t be
b One
O with
ith God
G d
Ravindra Kumar
978 81 207 3733 4
`300
Th
d
The N
New F
Freedom
978 81 207 3064 9
`125
M t i Ancient
Mysteries:
A i t andd Modern
M d
Sai Grafio
978 81 207 2004 0
`90
An Introduction to
The Hindu Faith
John R. de Lingen
Ed. by Pahlad Ramsurrun
978 81 207 4086 0
125
The Promise of Immortality
J. Donald Walters
(Swami Kriyananda)
978 81 207 2453 2
350
The Bhagavad Gita:
The Lord’s Song
John R. de Lingen
978 81 207 4742 5
Fanaticism: A World-Devouring Fire Seeing the Light of World Faith
Alan Bryson
Alan Bryson
978 81 207 2463 1
`200
978 81 207 2083 1
`75
`300
Short Sketches of Saints Known
& Unknown
J.P. Vaswani
978 81 207 3999 4
`200
The Secrets of Bhakti
Taoshobuddha
978 81 207 4439 4
The Essence & Teachings of
Bhagavad Gita
Rajiv Sachdev & Neeraj Gupta
978 81 207 8982 1
`200
`350
`350
CLASSIC WISDOM
Transformational Integral Meditation
Education (TIME MEDITATION)
Swami Vidyanand
978 81 207 9604 1
`150
In today’s world, different
thoughts often crowd our
minds and cause stress. With
meditation, we focus our
attention and do away with the
stream of jumbled thoughts.
Eventually we experience an
enhanced physical and emotional
well-being. Spending even a
few minutes in meditation can
restore calm and inner peace.
Leaves from
f
the Tree off Life
f
As spoken by Baba David
Yusuf
978 81 207 3350 3
`100
Ten Spiritual Lessons I Learned
at the Mall
James F. Twyman
978 81 207 2593 5
`99
The Art of Peaceful Living
Acharya Ramesh Kaushal
978 81 207 6876 5
`75
`200
To place orders: mail@sterlingpublishers.com
17
SPIRITUALITY & NEW AGE LIVING
THE STERLING BOOK OF
The Sterling Book of Indian
Quotations
S K Ghai
978 81 207 7161 1
`99
Unity in Diversity
O.P. Ghai
978 81 207 3739 6
Essence of Sufism
Sheikh Taoshobuddha
978 81 207 5694
Qur'an
O.P. Ghai
978 81 207 6154 4
FOR A BETTER LIFE
Fearlessness
M.M. Walia
978 81 207 6448 4
Silence
M.M. Walia
978 81 207 6170 4
18
`150
`60
Mind
M.M. Walia
978 81 207 6172 8
`60
Love
M.M. Walia
978 81 207 6174 2
www.sterlingpublishers.com
`99
Essence of Indian Tho
Thought
ght
Baldeo Sahai
978 81 207 5348 8
`150
Buddha and His Teachings
Kingsley Heendeniya
978 18455 7 168 9
`99
Indian Classical Dance
Shovana Narayan
978 1 84557 169 6
`99
Hinduism
Dr Karan Singh
978 81 207 5585 7
Spiritualism in Day-to-Day Life
R.N. Lakhotia
978 81 207 2477 8
`50
Meditation
Vikas Malkani
978 81 207 2347 4
`99
`60
Divine Grace
M.M. Walia
978 81 207 6449 1
`60
Truth
M.M. Walia
978 81 207 6173 5
`60
Faith
M.M. Walia
978 81 207 6447 7
`60
Asa Di Var
Dr S S Kapoor & M Kaur Kapoor
978 81 207 2653 6
`350
`60
`99
Bhagavad Gita
O P Ghai
978 1 84557 426 0
`99
`50
Nostradamus
Vijaya Kumar
978 81 207 2297 3
`50
Thought
M.M. Walia
978 81 207 6171 1
Japji
O.P. Ghai
978 81 207 2540 9
`60
`50
SPIRITUALITY & NEW AGE LIVING
Shirdi Sai Baba is the most venerated household name in India as well as in many parts of the world today. This
one-of-a-kind broad collection offers fascinating glimpses into the life and miracles of Shirdi Sai Baba and other
perfect masters. The books will provide you with an experience that is bound to transform your sense of perception
and bring about perceptible and meaningful spiritual growth.
NEW
Baba
A Divine Journey with
This book tells the life story of the
legendary Indian saint Shirdi Sai Baba,
through the words of Sri Kaleshwar,
one of India's most highly respected
spiritual leaders. It shares the deep
hidden meaning of this great soul's
divine life and actions.
Shirdi Sai Baba: The Universal Master
Sri Kaleshwar
978 81 207 9664 5
`150
Vinny Chitluri
NEW
In the first part of this book, the intrinsic,
profound meaning of the eleven promises
is given, replete with leelas and verses
from the Shri Sai Satcharita. The
second part of the book offers the ‘Gems
of Baba’s Wisdom.’
A Divine Journey with Baba
Vinny Chitluri
978 81 207 9859 5
`200
Many people look at
Shirdi Sai Baba as a
unifying force between
Hindus and Muslims,
while other look at him
as representing only one
religion identity. This
book analyses these
points in great detail.
Sai Baba of Shirdi: A Biographical Investigation
Kevin R. D. Shepherd
978 81 207 9899 1
The Age of Shirdi Sai
Dr. C. B. Satpathy
978 81 207 8700 1
Sai Samartha and Ramana
Maharshi
S. Seshadri
978 81 207 8986 9
`150
BABA: The Devotees’ Questions
Dr. C. B. Satpathy
978 81 207 8966 1
`150
The Eternal Sai Consciousness
A. R. Nanda
978 81 207 9043 8
` 200
Sree Sai Charitra Darshan
Mohan Jagannath Yadav
978 81 207 8346 1
`200
Baba: May I Answer
C.B. Satpathy
978 81 207 4594 0
A Diamond Necklace To Shirdi
Sai Baba
Sai Giridhar Ari
978 81 207 5868 1
`200
The Loving God:
Story of Shirdi Sai Baba
Dr. G. R. Vijayakumar
978 81 207 8079 8
SHIRDI SAI BABA
NEW
`200
`450
`225
Jagat Guru: Shri Shirdi Sai Baba
Prasada Jagannadha Rao
978 81 207 8175 7
`100
Sai Baba an Incarnation
Bela Sharma
978 81 207 8833 6
`200
Baba's Divine Symphony
Vinny Chitluri
978 81 207 8485 7
`250
`150
Shirdi Sai Baba: The Perfect Master
Suresh Chandra Panda & Smita
Panda
978 81 207 8113 9
`200
Shirdi: within & beyond A collection of unseen and
rare photographs
Dr. Rabinder Nath Kakarya
978 81 207 7806 1
`750
To place orders: mail@sterlingpublishers.com
19
SPIRITUALITY & NEW AGE LIVING
SHIRDI SAI BABA
20
Shirdi Sai Baba-A Practical God
K. K. Dixit
978 81 207 5918 3
`75
Shri Sai Satcharita
978 81 207 2211 8 (HB)
978 81 207 2153 1 (PB)
`550
`450
The Eternal Sai Phenomenon
A R Nanda
978 81 207 6086 8
`200
Shri Sai Baba: The Saviour
Dr. Rabinder Nath Kakarya
978 81 207 4701 2
`100
Ek- An English Musical on the life
of Shirdi Sai Baba
Usha Akella
978 81 207 6842 0
`75
Sai Hari Katha
Dasganu Maharaj
978 81 207 3324 4
Baba's Anurag: Love for his
Devotees
Vinny Chitluri
978 81 207 5447 8
`125
Baba’s Vaani: His Sayings and
Teachings
Compiled by Vinny Chitluri
978 81 207 3859 1
`200
Baba’s Gurukul: Shirdi
Vinny Chitluri
978 81 207 4770 8
Baba’s Rinanubandh:
Leelas during His Sojourn in Shirdi
Compiled by Vinny Chitluri
978 81 207 3403 6
`200
The Gospel of Shri Shirdi Sai Baba:
A Holy Spiritual Path
Dr Durai Arulneyam
978 81 207 3997 0
`150
Shri Sai Baba’s Teachings &
Philosophy
Lt Col M B Nimbalkar
978 81 207 2364 1
`100
Sai Baba’s 261 Leelas
Balkrishna Panday
978 81 207 2727 4
God Who Walked on Earth
R Parthasarathy
978 81 207 1809 8
`150
Shirdi Sai Baba and Other Perfect
Masters
C B Satpathy
978 81 207 2384 9
`150
I am always with you
Lorraine Walshe-Ryan
`150
978 81 207 3192 9
Life History of Shirdi Sai Baba
Ammula Sambasiva Rao
`200
978 81 207 7722 4
Unravelling the Enigma
Marrianne Warren
978 81 207 2147 0
Sri Sai Baba
Sai Sharan Anand
978 81 207 1950 7
A Solemn Pledge from True Tales
of Shirdi Sai Baba
Dr B H Briz-Kishore
`95
978 81 207 2240 8
`100
www.sterlingpublishers.com
`125
`400
`200
`200
SHIRDI SAI BABA
SPIRITUALITY & NEW AGE LIVING
Shirdi Sai Baba
978 81 207 3074 8
Sri Swami Samarth – Maharaj of Akkalkot
N. S. Karandikar
978 81 207 3445 6
`200
Guru Charitra
Shree Swami Samarth
978 81 207 3348 0
`50
`200
The Miracles of Sai Baba
978 81 207 5433 1 (HB) `250
Shri Shirdi Sai Baba: His
Life and Miracles
978 81 207 2877
6
`30
Sri Narasimha Swami
Apostle of Shirdi Sai Baba
Dr. G.R. Vijayakumar
978 81 207 4432 5
`90
Hazrat Babajan:
A Pathan Sufi of Poona
Kevin R. D. Shepherd
978 81 207 8698 1
Shri Sai Speaks...Sab Ka Malik Ek
Quotes for the Day
978 81 207 3101 1
`200
DIVINE GURUS
Sai Baba: His Divine Glimpses
V B Kher
978 81 207 2291 0
`95
Lord Sri Dattatreya-The Trinity
Dwarika Mohan Mishra
978 81 207 5417 1
`200
`200
Shiva
Vijaya Kumar
978 81 207 3008 3
Ganesha
Vijaya Kumar
978 81 207 3007 6
`75
Vishnu
Vijaya Kumar
978 81 207 3009 0
`75
`75
108 NAMES OF...
Shirdi Sai Baba
Dr.Rabinder Nath Kakarya
978 81 207 3738 9
`75
THOUSAND NAMES OF...
Chanting the names of Gods and Goddesses invokes a fervour in people and helps them focus on the Almighty.
Lakshmi
978 81 207 2028 2
`50
Shirdi Sai Baba
978 81 207 3074 8
`50
Durga
978 81 207 2027 5
`50
Shiva
978 81 207 2025 1
`50
Hanuman
978 81 207 2024 4
`50
Vishnu
978 81 207 2023 7
`50
To place orders: mail@sterlingpublishers.com
21
SPIRITUALITY & NEW AGE LIVING
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978 81 207 8191 7
`750
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978 81 207 3323 7
978 81 207 2500 3 (HB)
`65
978 81 207 4400 4
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978 81 207 8350 8
`200
978 81 207 2101 2
`300
`75
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978 81 207 5971 8
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To place orders: mail@sterlingpublishers.com
23
ACADEMIC BOOKS
Higher
Education
for a
better tomorrow
UNTOLD STORY OF INDIAN
PUBLIC SECTOR
NEW
HIGHER EDUCATION FOR
A BETTER TOMORROW
Dr. M. Rajaram
This book is an attempt to highlight the issues
that need to be addressed in facing the
challenges in higher education. This book
will meet the increasing demands of higher
education in India, where the younger population
is also growing amazingly fast.
Dr. U. D. Choubey
Millions of young men and women today aspire to join the
esteemed ranks in the Indian Public Sector to contribute to
the creation of a new nation. Unfortunately over the years
the Public Sector has seen tremendous decline. This book
provides a clear presentation of the overall environment and
workings of the Public Sector that the author experience— it
is up-to-date, forthright and futuristic.
2014 • ISBN 978 81 207 8832 9 • 5.75x8.75" • 216 pp • `499
2015 • ISBN 978 81 207 9841 0 • 5.75x8.75"
• 392 pp • `495
BANKING SERVICES AND CUSTOMER PROTECTION
Dr P.D. Shenoy & Mr Tekkar Yashwanth Prabhu
The banking industry is now required to provide banking facilities to all eligible citizens. Financial literacy, therefore, is the need of the hour. The
competency level of bankers plays a significant role in spreading financial literacy. This book provides nessessary information to bankers in this regard.
It also aims to help them improve their competency levels and develop fruitful relationships with their customers.
SOCIAL SCIENCE & HUMANITIES
2014 • ISBN 978 81 207 8943 2 • 5.75x8.75" • 680 pp • `995
EDUCATION: THE HOPE FOR A BETTER WORLD
Kulbir Singh Sidhu
Contents: Education • Education and Individual • Educational Institution •Education and Life • Education and Society • Education as a Leading Power
• Education and Discipline • Education as a Noble Force • Education and System • Education and Welfare • Education and the World • Education and
Excellence • The Hope
2010 • ISBN 978 81 207 4933 7 • 5.5x8.5" • 408 pp • `800
CHINA AND THE WTO
Reshaping the World Economy
Pradip Putatunda
This book is an attempt to provide insight into the changes that have been taking place in China right before our eyes during the last three decades
in general and the last decade in particular. This text also portrays the sense of momentum, complexity, and historical context that underpin China’s
contemporary ascendance as a global economic and political force since its joining the WTO in 2001.
2012 • ISBN 978 81 207 6537 5 • 5.5 x 8.5" • 352 pp • `900
DEALING WITH GLOBAL
TERRORISM
NUCLEAR POLITICS
The Way Forward
Satyabrata Rai Chowdhuri
Maj. Gen. Vinod Saighal
The author goes beyond the well-known by-lanes of the
phenomenon and provides a tantalising glimpse of how the
world is probably missing the wood for the trees in its fight
against global terrorism. This book will have an impact on
perspectives related to global terrorism as viewed by the UN,
governments, diplomats, scholars, military and intelligence
experts and the general public around the world.
2003 • ISBN 978 19 307 0500 3 (PB) • 5.75x8.75" • 414 pp
• `300 • ISBN 978 81 207 2534 8 (HB) • `600
24
www.sterlingpublishers.com
Towards a Safer World
This book provides a comprehensive examination of
the history of nuclear arms race and efforts to control
it. The book is based upon the belief that serious effort
and integrated forethought can contribute to progress in
the coming decades towards a more humane, peaceful,
productive and just world.
2004 • ISBN 978 1932705 02 3 • 5.75x8.75" • 680 pp • `900,
£ 29.99, US $ 49.95
ACADEMIC BOOKS
GLOBALISATION & THE
CHANGING ROLE OF THE
STATE
PATHWAYS OUT OF
TERRORISM AND
INSURGENCY
Issues and Impacts
The Dynamics of Terrorist Violence
and Peace Processes
Rumki Basu, editor
L. Sergio Germani, editor
Is globalisation a force for economic growth, prosperity and
democratic freedom? Or is it a force for the exploitation of
the developing world and suppression of human rights?
Globalisation has opened up unparalleled new opportunities
for economic and social development. But at the same time,
it has posed major threats to human security and human
freedom. What this book addresses is this complexity of
globalisation, its issues and impacts and lastly its relation
with state and political power.
D. R. Kaarthikeyan, editor
Is there a pathway out of terrorism? How did terrorism
originate? The present book, an outcome of the
conference – Pathways Out of Terrorism and Insurgency:
A Comparative Analysis of Peace Processes, held in
Priverno, Italy – focuses on the social, political, economic
and psychological roots of terrorism as well as the
possibilities and limitations of peace processes undertaken
by governments in order to end terrorist violence.
2008 • ISBN 978 1932705 79 9 • 5.75x8.75" • 312 pp
• `750, £ 14.99, US $ 24.95
2005 • ISBN 978 1932705 50 3 • 5.75x8.75" • 376 pp
• `800, £ 29.99, US $ 49.95
ADVANCED STUDY IN THE
HISTORY OF MODERN INDIA
(1707-1813)
Kamlesh Kapur
J. L. Mehta
“... a timely book. Recent archaeological findings,
scientific analysis and reconstruction of the movements
of ancient people using DNA studies have shown that the
assumptions on which ancient India and her civilization
were studied in school textbooks for several decades were
incorrect. Kamlesh Kapur’s pioneering book brings together
latest scholarly findings to provide a rational understanding
of Indian civilization. I recommend it strongly for use in
schools and for self-study.”
The subject matter of the present volume emerges
from the historical background provided by Mehta in his
earlier works on medieval India. The uniqueness of this
book hence lies in the author’s way of reconstructing the
period under review by delving deep into the geopolitical
ground of medieval India, picking up the threads of various
developments from their very roots and portraying these
developments as if he is moving through a proverbial
‘time capsule’.
2010 • ISBN 978 81 207 5212 2 (HB) • 6.75x9.5" • 684 pp
• `1500, £ 34.95, US $ 59.99
2005 • ISBN 978 1 932705 54 6 • 5.75x8.75" • 760 pp
• `900, £ 31.99, US $ 49.95
WRITERS OF THE
CARIBBEAN DIASPORA
SRI LANKA LITERARY
ESSAYS & SKETCHES
Shifting Homelands, Travelling
Identities
Charles Sarvan
Jasbir Jain, editor
Supriya Agarwal, editor
Histories are important and histories have a way of
travelling. West Indies is one example of a society
composed of imported populations. The Caribbean is one
living society where multi-culturalism has been put to test.
This book is a collection of essays by Caribbean writers like
V.S. Naipaul, Paule Marshall, Jean Rhys, Austin Clarke,
Caryle Phillips and Cyril Dabydeen. The attempt has been to
provide a chronological history of the Caribbean and to give
representation to writers living now in different host cultures.
This anthology consists of articles on Sri Lankan literary
works written (with a few exceptions) in English. For
the benefit of non-Sri Lankan readers, something of the
necessary historical, political and cultural background is
provided. Broadening into the field of ‘cultural studies’,
the volume includes comments on films based on, or
relevant to, Sri Lanka. Published over several years (the
first in 1989), the articles reflect changes in the Island and,
therefore, in the concern of its writers.
2011 • ISBN 978 81 207 5880 3 • 5.5x8.5" • 224 pp • `300
2008 • ISBN 978 81 207 3610 8 • PB • 5.5x8.5" • 296 pp • `300
THE MAZRUIANA
COLLECTION REVISITED
ENCYCLOPAEDIA OF INDIAN
EVENTS AND DATES
Ali A Mazrui Debating the African
Condition
Revised Edition
S. B. Bhattacherje
Revised & Enlarged edition
Abdul Samed Bemath, compiler
This encyclopaedia gives a chronological account of
the events of history, politics, social reform, art, science,
literature, cinema, theatre, sports, etc., beginning from
1424 BC till 2005.
An expanded and revised sequel to The Mazruiana
Collection, 1962-1997, this is a festschrift for Mazrui
as a bibliography of his writings, comprising essays by
scholars familiar with various aspects of his writings and
also includes essays written by Mazrui himself.
2006 • ISBN 978 1932705 49 2 (HB) • 5.5x8.5" • 608pp • `1000,
£ 29.99, US$ 48.95
2008 • ISBN 978 81 207 4074 7 (PB) • 5.5x8.5" • 624pp • `350
2005 • ISBN 978 1 932705 37 6 • 5.75x8.75" • 448 pp • `700, £
24.99, US $ 39.95
To place orders: mail@sterlingpublishers.com
25
SOCIAL SCIENCE & HUMANITIES
HISTORY OF ANCIENT INDIA:
PORTRAITS OF A NATION
ACADEMIC BOOKS
DATA COLLECTING METHODS
AND EXPERIENCES
A Guide for Social Researchers
MEDICAL NEGLIGENCE
What doctors, patients and hospitals
should know
Manohar Pawar, editor
P. D. Shenoy
The major thrust of this book is data collection methods
and experiences. The book focuses on popular survey
research data collecting experiences, which have been
documented and disseminated by very few reserchers.
The content of the book is organised and presented in
such a way that both new and experienced researchers
can use it before, during and after research data
collection.
The book covers questions ranging from medical ethics
and points of law to issues in medical negligence as
viewed by all specialties in the practice of medicine and
surgery. The discussions are enlivened by reports on
illustrative cases and stories that would interest patients,
practicing doctors, hospitals, advocates and members of
Consumer Fora. The chapters on almost every branch
of Medicine and Surgery contain up-to-date information
on the current scientific understanding of the subject,
which intends to present medical malpractice in the
larger context of the admirable advances in medicine in
the last few decades.
2004 • ISBN 978 1932705 03 1 • 5.75x8.75" • 280 pp
• `600, £ 14.99, US $ 24.95
2013 • ISBN 978 81 207 7807 8 • 6.75x9.5” • 496 pp • `975
BEST BUSINESS PRACTICES FOR GLOBAL COMPETITIVENESS
Dr. Prashant Salwan
Chairman of International Business Area and Corporate Relations, IIM, Indore
SOCIAL SCIENCE & HUMANITIES
Based on the information gathered from case studies, fact sheets and a range of self-assessment tools and the author’s interaction with academicians,
bureaucrats, business executives and industrial experts, this book attempts to bring together the best management practices and provides the readers
with a toolkit of practical advice.
2007 • ISBN 978 81 207 3255 1 • 7x9.75" • 296 pp • `800,
£ 35.99, US $ 59.95
WOMEN ADMINISTRATORS
Challenges in the New Millennium
Dr. B. Madhana Rekha
Asghar Ali Engineer
The book discusses the potentials, problems and future
prospects of women administrators in India. It also
throws light on the nature of problems faced by women
administrators and compares them with those of other
women in the Indian society. The reasons for the low
representation of women in civil services like IAS and IPS
have been analysed in detail.
Dr. Asghar Ali Engineer, a noted Islamic scholar with an
in-depth knowledge of Shari ’ah Laws, deals in great detail
with the laws pertaining to women. He maintains that
Shari‘ah Laws are a product of socio-cultural influences
on the thinking of jurists, who interpreted various Qur’anic
verses in accordance with their own time and milieu which
have no relevance in our modern times.
2006 • ISBN 978 1932705 63 8 • 5.75x8.75" • 176 pp • `400
2005 • ISBN 978 1932705 42 2 • 5.75x8.75" • 248 pp • `500, £
17.99, US $ 29.95
THE RIGHTS OF WOMEN IN
ISLAM
Revised and Enlarged Edition
Asghar Ali Engineer
This book covers aspects like the status of women in
pre-Islamic period, various customs and traditions relating
to marriage, forms of marriage in pre-Islamic period,
divorce and forms of divorce during that period, dowry,
traditions regarding slave-girls, etc..
2008 • ISBN 978 81 207 3933 8 • 5.75x8.75" • 252 pp • `500, £
14.99, US $ 24.95
26
THE QUR’AN, WOMEN AND
MODERN SOCIETY
www.sterlingpublishers.com
FEMALE FOETICIDE
Myth & Reality
Anurag Agarwal
An analytical outcome of the interviews with 374 women
who witnessed gender discrimination in its worst
form - Female Foeticide, this book aims to dispel the myths
associated with female foeticide.
2003 • ISBN 978 81 207 2574 3 • 5.75x8.75" • 104 pp • `300
TEXTBOOKS
NEW
MODERN OFFICE MANAGEMENT
Revised & Enlarged Edition
R. C. Bhatia
Contents: Office Forms and Stationery • Office Records and Filing Management • Indexing • Office Machines and Equipments • Duplicating
and Typing • Inward and Outward Mail • Commercial Correspondence • Letters of Enquiry & Quotations • Letters of Order • Letters of Acceptance
and Cancellation • Trade Reference Letters • Letters Regarding Complaints, Claims and their Adjustments • Dunning Letters or Collection Letters
• Follow-up Letters • Letters Regarding Agency • Correspondence with Banks • Letters Regarding Insurance • Letters Regarding Credit and
Introduction • Sales Letters • An Application for the Job • Official Correspondence • Correspondence with Shareholders • Important Terms Used
in Offices • Question Papers/Syllabus • Index
2015 • ISBN 978 81 207 9044 5 • 6.75x9.5" • `300
PRINCIPLES OF MARKETING MANAGEMENT
Concepts and Strategies
Biswnath Ghosh
ECONOMICS, COMMERCE & MANAGEMENT
Contents: Principles of Marketing Management • Marketing Environment • Buyer Behaviour • Business Markets and Business Buyer Behaviour
• Marketing Research Including Motivation Research • Marketing Research for New Ventures • Marketing Segmentation, Targeting and
Positioning for Competitive Advantage • Measuring Demand and Sales Forecasting • Marketing Functions • Product Planning • Pricing Products
• Communication and Promotion Strategy • Advertising • Personal Selling • Relationship Marketing • Channels of Distribution • Marketing
Strategy • Rural Marketing • International Marketing • Cross-Cultural Dynamics and Marketing • Marketing and Society • Retail Marketing •
Green Marketing • Marketing of Services • Gap Analysis • Direct and Online Marketing • E-Commerce: Marketing in the Twenty-First Century
Mobile Marketing and Digital Marketing • Consumerism or the Consumer Protection Movement
2014 • ISBN 978 81 207 8989 0 • 6.75x9.5" • 456 pp • `295
PRINCIPLES OF MANAGEMENT
R. C. Bhatia
Contents: Unit I: Framework for Management • Unit II: Management Thought • Unit III: Management Control • Unit IV: Leadership •
Unit V: Planning • Unit VI: Management by Objectives • Unit VII: Decision Making • Unit VIII: Organization Structure • Unit IX: Delegation
and Decentralization of Authority • Unit X: Staffing • Unit XI: Directing • Unit XII: Communication • Unit XIII: Motivation and Morale • Unit
XIV: Coordination
2012 • ISBN 978 81 207 7775 0 • 6.75x9.5" • 320 pp • `200
MANAGING HUMAN RESOURCE
Text, Perspectives and Challenges
Prof. Lallan Prasad & A. M. Banerjee
Contents: Part I: HR Environment and Management: • HR Environment • Corporate Management and HRM • Organisation Structure and HR Division
Part 2: Understanding People • Emotional and Social Intelligence • Personality Traits and The Job • Motivation, Communication and Leadership •
Resistance to Change • Conflict Situations and Management Systems Part 3: Managing People • Manpower Planning and Selection • Job Evaluation
and Enrichment • Performance Appraisal and Promotion • Training and Development • Compensation and Incentives Part 4: Managing Industrial
Relations • Industrial Disputes and Collective Bargaining • Working Conditions and Social Security • Morale and Participative Management Part
5: Technology and HR • Technology and HR Part 6: Contemporary Issues in HRM • HR Outsourcing • Downsizing and Restructuring • Employee
Empowerment • HRM in Transnational Corporations
2012 • ISBN 978 81 207 7434 6 • 6.75x9.5" • 456 pp • `295
COMPENSATION AND REWARD MANAGEMENT
Dr. Biswanath Ghosh
Contents: Introduction • Motivation and Reward • Individual Contingent Pay • Concept of Internal and External Equity • Wage Concepts • Factors
Affecting Levels of Pay • Economic Theories Affecting Compensation • Team Pay • Wage Fixing Machinery • Fringe Benefits • Retirement Benefits
including VRS • Reservation in Services • Bonus • Contract Labour In India • Tax Planning • Oustees from Dam: Resettlement of Project Affected
People • Equal Pay For Equal Work • Methods of Wage Payment • Job Evaluation • Incentives • Wages and Productivity • Executive And International
Compensation and a Reference to Executive Compensation in India • National Wage Policy • Wage Legislation: The Payment of Wages Act, 1936 •
University Questions 3 Years 2010 • Employment & Compensation Administration 2011 • Employment & Compensation Administration 2010
2012 • ISBN 978 81 207 7742 2 • 6.75x9.5" • 248 pp • `200
To place orders: mail@sterlingpublishers.com
27
TEXTBOOKS
HUMAN RESOURCE MANAGEMENT
A Contemporary Text
Fourth Revised Edition
Bhaskar Chatterjee
Contents: Evolution and Emergence • HRM and the Business Organisation • Human Resource Planning • Recruitment, Screening and Selection
• Training and Development • Job Analysis and Design • Performance Appraisal • The Japanese Approach • Organisation Structure • Organisation
Design • Organisation Culture • Leadership • Change Management • Suggested Readings • Index
2009 • ISBN 978 81 207 4474 5 * 6.75 x 9.5 • 376 pp • `350
BEST BUSINESS PRACTICES FOR GLOBAL COMPETITIVENESS
Dr. Prashant Salwan
COMMERCE, MANAGEMENT & TOURISM
Contents: Section A: Information and Communication Technologies: E-commerce—An Introduction to the Concept – Sandhir
Sharma and Gulshan Bansal • Playing Leapfrog: Using Strengths in ICT to Energise the Manufacturing Sector in India – Komolica Peres • Achieving
Best Practice in Business and Closing the Marketing Gap – Prashant Salwan • Section B: Strategic Tools for Enhancing Performance:
A Strategic Tool for Enhancing Performance—the Balanced Scorecard – V.K. Gupta • Government to Citizen Relationships, Gyandoot—Tales and
Travails—A Three-Year E-Governance Experience – Sanjay Dubey • Enterprise Resource Planning – Anand Kr Tiwari • Section C: Outsourcing:
Outsourcing – S. Venkat • Operational Issues in Outsourcing – S. Venkat • Annexures • Glossary • Index • About the Contributors
2007 • ISBN 978 81 207 3464 7 • 6.75x9.5" • 296 pp • `400
ENVIRONMENTAL ECONOMICS
Revised and Enlarged Edition
Karpagam M.
Contents: Section I: Theory and Concepts • Section II: Environmental Problems • Section III: Economic Growth, Environment and Sustainable
Development • Section IV: Policy Measures • Section V: Benefit Cost Analysis • Section VI: International Environmental Problems • Section
VII: Environmental Problems in Developed and Developing Nations • Basic Terms • Bibliography • Index
2011 • ISBN 978 81 207 2146 3 • 5.5x8.5" • 376 pp • `250
STATISTICAL METHODS
Concepts, Application and Computation
Y. P. Aggarwal
Contents: The Study of Statistics • Frequency Distributions and their Graphic Representation • Measures of Central Tendency • Measures of
Variability • Measures of Relative Standing • Probability, Binomial Distribution and Normal Distribution • Correlational Techniques • The Significance
of Mean and other Statistics • The Significance of Difference between Means and other Statistics • The Chi-Square Tests and other Non-Parametric
Methods • The Analysis of Variance, Anova • The Analysis of Covariance, Ancova • Reliability and Validity of Test Scores • Regression and Predication
• Tests of Assumptions • Some other Multivariate Methods • An Introductory Note on Second Generation of Multivariate Analysis • Additional Exercises
for Post Test • Appendices • Answers to Post Test • Bibliography • Index
2012 • ISBN 978 81 207 2002 2 • 5.5x8.5" • 412 pp • `250
A TEXTBOOK OF FOODS, NUTRITION AND DIETETICS
Third Revised Edition
M. Raheena Begum
Contents: Part I: Nutrition • An Introduction to Food, Nutrition and Health • Carbohydrates • Proteins • Lipids • Energy Metabolism
• Vitamins • Minerals • Water • Part II: Foods: Cereals and Cereal Products • Pulses • Vegetables • Fruits • Milk and Milk Products •
Meat • Fish • Eggs • Sweetening Agents • Spices and Condiments • Fats and Oils • Beverages • Methods of Cooking • Food Preservation
• Novel Foods and Processed Foods • Food, Sanitation and Hygiene • Food Adulteration and Consumer Protection • Food Groups
and Guidelines for Food Selection • Meal Planning • Part III: Nutrition in Health: Balanced Diets • Nutrition in Pregnancy • Nutrition
During Lactation • Nutrition in Infancy • Nutrition of Pre-school Children • Nutrition of School Children • Nutrition During Adolescence
• Nutrition During Old Age • Nutrition of Workers or Labourers • Part IV: Nutrition in Diseases: Therapeutic Modifications • Diet During Deficiency Diseases
• Obesity • Gastro-intestinal Disturbances • Peptic Ulcer • Constipation • Ulcerative Colitis • Diarrhoea and Dysentery • Malabsorption Syndrome • Diet in
Fevers • Liver Diseases • Diabetes Mellitus • Diseases of the Cardiovascular System • Cancer and Nutrition • Aids and Nutritional Care • Sports Nutrition •
Diet in Gout and Osteoarthritis • Acidic and Alkaline Foods • Diet During Nervous Disturbances • Diet in Alcoholism • Nutrition in Allergies • Kidney Diseases
• Assessment of Nutritional Status • Diet Surveys • Nutrition Education • Appendices
2014 • ISBN 978 81 207 3714 3 • 6.75x9.5" • 360 pp • `380
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TEXTBOOKS
THE BUSINESS OF TRAVEL AGENCY & TOUR OPERATIONS MANAGEMENT
A. K. Bhatia
Contents: • Travel Agency Management • Functions and Operations of a Travel Agency • Itinerary Planning • Setting up a Travel Agency • Tour Operations
• Inbound Tour Management • Outbound Tour Management • Agency-Supplier Relationship • Travel Trade Associations • Travel and Transport • Customer
Service And Communication • Technology in Tourism Service • MICE Tourism – Role of the Travel Agent • Glossary of Business Terms • Hotel Industry
Terms • Travel Trade Publications • International Tourism Periodicals • Travel Industry Journals and Periodicals • Travel Research Journals • Education and
Training in Travel and Tourism Institutes • International Organisations • Travel Related Publications of International Organisations • Bibliography • Index
2012 • ISBN 978 81 207 6921 2 • 6.75x9.5" • 318 pp • `360
INTERNATIONAL TOURISM MANAGEMENT
Contents: Historical Development • Travel Motivations • Nature and Components of Tourism Industry • Travel and Tourism Statistics • The Role of the
State in Tourism • Marketing Concepts and Strategies in Tourism • Marketing Communication • Travel Retailing • Business Tourism • Travel Industry Fairs •
Information Technology in Tourism • International Tourism Organisations • Tourism Planning and Development • Accommodation Industry • Tourist Transport
• Economic Dimensions of Tourism • International Tourism Organisations • Publications of International Organisations • Tourism Periodicals • Institutions
Imparting Training in Tourism • Glossary • Bibliography • Index
2012 • ISBN 978 81 207 2412 9 • 5.5x8.5" • 560 pp • `300
THE BUSINESS OF TOURISM
Concepts and Strategies
A. K. Bhatia
Contens: Tourism–A Historical Perspective • Consumer Behaviour and Tourism Demand • Dimensions of Tourism • Measuring the Demand for
Tourism • The Structure of Tourism Industry • The Tourism Industry and Public Sector Organisation • Special Interest Tourism • International Cooperation
in Tourism • Travel and Accommodation • Travel and Transport • Retail Travel Trade • Travel Legislation • Business Tourism • Marketing and Promotion
for Tourism • Tourism Planning and Environment • Glossary Travel and Tourism • Ticketing and Airlines Terms • Hotel Industry Terms• Travel Trade
Publications • International Tourism Periodicals • Travel Industry Journals and Periodicals • Travel Research Journals • Education and Training in Travel
and Tourism Institutes • International Organisations • Travel Related Publications of International Organisations • Bibliography • Index
2012 • ISBN 978 81 207 3118 9 • 6.75x9.5" • 456 pp • `400
AN INTRODUCTION TO TRAVEL AND TOURISM
Revised & Enlarged Edition
Pran Nath Seth & Sushma Seth Bhat
Contents: • Foreword • Preface • Our World of Travel and Tourism • How Tourism Operates: Role of Travel Agencies • Organisation of Tourism: Role
of the Government • Passenger Transport • Air Travel and Tourism • Information Technology and its Impact on Travel Industry • The Hospitality Industry:
Tourism and Hotels • Tourism Marketing, Advertising and Public Relations • Tourism: Blessing or Blight • India—A Tourist Destination • Travel Lingo •
Bibliography • Index
2013 • ISBN 978 81 207 2482 2 • 5.5x8.5" • 280 pp • `200
TOURISM DEVELOPMENT
Principles & Practices
A. K. Bhatia
Contents: Part I : Historical Dimensions • Emergence of Modern Mass Tourism • Psychological Dimensions of Travel • Economic Dimensions •
International Dimensions • The Organisation of Tourism • International Tourism Organisations Part II: Tourist Accommodation • The Role of the Travel
Agency • Tourism Planning and Development • Marketing for Tourism • Marketing communications • Tourism in India • Glossary of terms • International
Tourism Organizations • Tourism Periodicals • Institution Imparting Training in Tourism • Index
2012 • ISBN 978 81 207 2429 7 • 5.5x8.5" • 440 pp • `300
To place orders: mail@sterlingpublishers.com
29
ECONOMICS, COMMERCE & MANAGEMENT
A. K. Bhatia
TEXTBOOKS
NEW
MODERN HISTORY OF TELANGANA
1724 – Present Day
Dr. P. Raghunadha Rao
Contents: Preface • PART 1: Introduction • Early History • The Nizam and the East India Company • Revolt of 1857-58 – Hyderabad city •
5. Developments in Hyderabad 1857-1911 • Political awakening in Telangana • Freedom struggle in Telangana 8. ‘Police Action’ on Hyderabad
– September 1948 • Communist movement in Telangana • Emergence of Andhra Pradesh • PART 2: 11. The IDEA – Separate Telangana •
12. The IDEA changes into Sentiment and Agitation • 13. Movement fizzles out • 14. Chandrababu Naidu’s game plan 15. The Game Changer –
YSR 16. Kalvakuntla Chandrasekhar Rao • 17. Emergence of Telangana • 18. KCR’s Vision 2019 • 19. Challenges Ahead • Appendices: Appendix
I: Telangana Telugu Writers • Appendix II: Telangana in the film industry • Appendix III: Tale of two cities • Appendix IV: Congress leaders of
Telangana • Select Bibliography • Index
2015 • ISBN 978 81 207 9532 7 • 5.5x8.5" • 176 pp • `150
HISTORY OF EUROPE (1450-1815)
B. V. Rao
Contents: Europe in Retrospect • Geographical Discoveries in the Fifteenth and Sixteenth Centuries • The Renaissance in Europe • Religious Reformation
• Rise of Nation-States in Europe: Tudor England • Emergence of Spain as a Great Power • Protestant Turmoil in France • The Thirty Years War • France
under Richelieu and Mazarin • The Rise of Sweden • Revolutions in England • Louis XIV, The Grand Monarch • The Ascendancy of Russia • The Rise of
Prussia • The Rise of Ottoman Empire • Industrial Revolution and the Rise of Capitalism • From Bloodless Revolution to American Revolution • The Age
of Reason and Decline of Enlightened Despotism in France • The French Revolution of 1789 • Rise of Napoleon Bonaparte • Congress of Vienna • Index
2014 • ISBN 978 81 207 8985 2 • 5.5x8.5" • 320 pp • `225
HISTORY OF MODERN EUROPE (1789-2013)
5th Revised & Enlarged Edition 2014
B.V. Rao
Contents: The Age of Reason: Impact of Science on Religion • The French Revolution of 1789 • Rise of Napoleon Bonaparte
t • Civilian
Ci ili W
Workk off N
Napoleon
l
• Congress of Vienna • Congress System under Metternich • French Monarchy after 1815• Revolts in Central Europe • Unification of Italy • Unification of
Germany (1815-1871) • Second Republic and Second Empire • The Eastern Question • Russia during the 19th Century • Industrial Revolution and the
Rise of Capitalism • The Third French Republic • The German Empire under Bismarck (1871-1890) • Focus on East • New Imperialism • The Great War •
The Russian Revolution (1917) • League of Nations • The Search for Security in Europe • Post-war Scenario in Europe • Fascist Italy • Dictatorship in the
Soviet Union • World War II (1939-1945) • Peace Plans of the Allies During the War • The United Nations • Post-war Era in Europe • Recovery of Europe
• Europe since the Seventies • The European Union • Post Cold War Era : The dawning of New Europe • Maps
2014 • ISBN 978 81 207 8984 5 • 6.75x9.5" • 376 pp • `275
HISTORY
HISTORY OF MODERN WORLD
From AD 1500 TO AD 2013
B. V. Rao
Contents: Part I: Enlightenment and Modern Ideas • Renaissance as Historical Background • Major Ideas of Enlightenment: Kant and Rousseau, Impact
of Science on Religion • Enlightenment in the Colonies • Rise Of Socialist Ideas Part II: Origins of Modern Politics • The Rise of The Nation-States In
Europe • American Revolution and the Constitution • The French Revolution of 1789 and the Aftermath, 1789-1815 • American Civil War (1861-65)
with Reference to Abraham Lincoln and the Abolition of Slavery • British Democratic Politics, 1815-1850; Parliamentary Reformers, Free Traders,
Chartists Part III: Industrialization • English Industrial Revolution: Causes and Impact on Society • Industrialization of the United States • Globalization
Part IV: Nation-State System • Nationalism in the 19th century • Nationalism: State Building in Germany and Italy • Nationalism: Disintegration of
Empires Part V: Imperialism and Colonialism • Imperialism and Colonialism: South Asia • Latin American and South Africa • Colonization of Australia
• Imperialism and Free Trade: Rise of New Imperialism Part VI: Revolution and Counter Revolution • Revolution and Counter-Revolution 19th
Century European Revolutions • The Russian Revolution of 1917-1921 • Fascist Counter-Revolution: Fascist Italy • The Chinese Revolution of 1949
Part VII: World Wars • First and Second World Wars as Total Wars: Societal Implications • World War I: Causes and Consequences • World War
II: Causes and Consequences Part VIII: The World after World War II • Emergence of Two Power Blocs • Emergence of Third World and Non-Alignment • UNO and Global Disputes
Part IX: Liberation from Colonial Rule • Latin America-Bolivar • Arab World-Egypt • Apartheid to Democracy • South-East Asia-Vietnam Part X: Factors Constraining Development: Latin
America, Africa Part XI: Unification of Europe • Post-War Foundations: NATO and European Community • The European Union Part XII: Decline and fall of the Soviet Union • Disintegration
and fall of the Soviet Union • Political Changes in Eastern Europe • Cold War Part XIII: Science, Technology and Environment • Science and Technology in the Modern World • Environmental
Challenges Part XIV: Current History • Towards the New Millennium • From the Afghan Civil War to Arab Spring
2014 • ISBN 978 81 207 7776 7 • 6.75x9.5" • 512 pp • `350
WORLD HISTORY
From Early Times to AD 2011
Fourth Revised & Enlarged Edition
B. V. Rao
Contents: Importance of the Study of History • World History and Its Scope • Prehistoric Man • Egypt: The Gift of the Nile • Mesopotamia or the Fertile
Crescent • Legacy of Babylonia • The Hebrews (or Jews) • Phoenicians • Indus Valley Civilisation • Vedic Civilisation • Ancient China, Central and South
America • Ancient Greece • Jainism • Buddhism • Hindu Imperialism • Roman Civilisation • Rise and Spread of Christianity • Rise and Spread of Islam •
The Crusades • The Middle Ages in Europe • Feudalism in Europe • The Christian Church in Medieval Europe • India under the Mughal Emperors • The
Renaissance in Europe • Geographical Discoveries • The Reformation • The Rise of the Nation-States in Europe • American War of Independence • The
French Revolution (1789) • Napoleon Bonaparte • Congress of Vienna • Industrial Revolution • Revolutions in Latin America • Nationalism in Europe in the
Nineteenth Century • The Eastern Question and Balkan Nationalism • Modern Imperialism • Western Imperialism in Africa • Nationalism in the Far East •
Nationalism in South and Southeast Asia • Emergence of the U.S. as a World Power • Russian Revolution (1917) • World War I • Post-War Europe • Europe
between the Two World Wars • Germany and World War II • Peace Movement in Europe (1919-1939) • The United Nations • Turkish and Arab Nationalism
• Decolonisation of Africa • Science and Technology in the Modern World • Towards the New Millennium • Bibliography • Index
2013 • ISBN 978 81 207 8841 1 • 5.5x8.5" • 432 pp • `300
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TEXTBOOKS
INDIAN NATIONALISM
A History
Fifth Revised Edition
Jim Masselos
Contents: The Subcontinent and Its People • The Mutiny of 1857 • Public and Political Activity before 1850 • A Nation Becomes Alive • The Indian
National Congress 1885-92 • Hindu Militancy and Extremist Politics • Muslims and the Formation of the Muslim League • Towards Unity: Mrs Besant and the
Home Rule Leagues • Gandhi • The Demand for Pakistan • India’s Freedom • Independent Nations • Into a New Century • Guide to Further Reading • Index
2010 • ISBN 978 81 207 5253 5 • 5.5x8.5" • 320 pp • £ 11.99 US $19.95 • `300
ADVANCED STUDY IN THE HISTORY OF MEDIEVAL INDIA
Volume I (1000-1526)
J. L. Mehta
Contents: Introduction: Contemporary Sources of History • Twilight of Ancient India • Ghaznavid Inroads • Northern India between the Two Holocausts
(1030-1175) • The Second Holocaust (1175-1205) • Foundation of the Delhi Sultanate (1206-90) • Khalji Imperialism • Tughluq Dynasty • Decline and
Disintegration of the Sultanate • Northern India in the Fifteenth Century • Bahmani and Vijayanagar Kingdoms • Administration of the Sultanate • Architectural
Monuments of the Sultans • Conclusion • Appendices • Glossary • Index
2013 • ISBN 978 81 207 0617 0 • 5.5x8.5" • 376 pp • `200
ADVANCED STUDY IN THE HISTORY OF MEDIEVAL INDIA
Volume II Mughal Empire (1526-1707)
J. L. Mehta
Contents: Introductory • Pre-Mughal India • Babar • Humayun • The Afghan Interlude • Akbar the Great • Mughal Administration • Jahangir • Shah Jahan
• Aurangzeb • Decline of the Empire • List of Maps • Conclusion • Glossary • Index
2011 • ISBN 978 81 207 1015 3 • 5.5x8.5" • 624 pp • `275
ADVANCED STUDY IN THE HISTORY OF MEDIEVAL INDIA
Volume III Medieval Indian Society and Culture
J. L. Mehta
HISTORY
Contents: Introductory • The State and Society • Pre-Muslim Indian Society • Emergence of Muslims as a Social Factor • Role of the Sultans in SocioEconomic Developments • Educational Development • Architectural Monuments of the Sultans • Religious Reform Movements • Socio-Cultural Development
in Bahmani and Vijayanagar Kingdoms • Babar’s Description of India • Akbar as a National Ruler • Heydays of Medieval Indian Society (March 15, 1564 to
April 1, 1679) • Conclusion • Glossary • Index
2011 • ISBN 978 81 207 0432 9 • 5.5x8.5" • 336 pp • `200
HISTORY AND CULTURE OF ANDHRA PRADESH
From the Earliest Times to 1991
P. R. Rao
Contents: Part-1: Introduction • The Satavahanas • Successors of the Satavahanas • The Eastern Chalukyas of Vengi • The Kakatiyas of Warangal •
Reddi Kingdoms • The Vijayanagara Empire • The Qutb Shahis of Golconda Part-II: • Coming of the Europeans • The Nizam and the East India Company
• Andhra under the Company • Andhra under the Crown • Developments in Hyderabad (1857-1911) • The Awakening of Andhra • The Birth of The Andhra
Movement • Andhra and the Indian National Movement • Andhra in Madras Politics • Political Awakening in Telengana • Freedom Struggle in Telengana •
Police Action on Hyderabad (September 1948) • Formation of Andhra Pradesh • Emergence of Andhra Pradesh • Communist Parties and Revolutionary
Violence • Political Crises since 1956 • Rule of Telugu Desam– 1983-89 and After • Prime Minister–P.V. Narasimha Rao • Appendices • Bibliography • Index
2014 • ISBN 978 81 207 1719 0 • 5.5x8.5" • 424 pp • `195
HISTORY OF MODERN ANDHRA
Revised & Enlarged Edition
P. R. Rao
Contents: Introduction • Coming of the Europeans • The Nizam and the East India Company • Andhra under the Company
• Andhra under the Crown • Developments in Hyderabad (1857-1911) • The Awakening of Andhra • The Birth of the Andhra
Movement • Andhra and the Indian National Movement • Andhra in Madras Politics • Political Awakening in Telangana •
Freedom Struggle in Telangana • Police Action on Hyderabad (September 1948) • Formation of Andhra Pradesh • Emergence
of Andhra Pradesh • Communist Parties and Revolutionary Violence • Political Crises since 1956 • Rule of Telugu Desam
1983-89 and After • Prime Minister P.V. Narasimha Rao • Split in Telugu Desam Party • Government of Chandrababu Naidu
• Reforms of Chandrababu Naidu • Resurgence of the Congress • General Elections of April – May 2009 • Appendices •
Select Bibliography • Index
(English) 2010 • ISBN 978 81 207 2053 4 • 5.5x8.5" • 296 pp • `125
(Telgu) 2014 • ISBN 978 81 207 6165 0 • 5.5x8.5" • 408 pp • `195
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TEXTBOOKS
NEW
POLITICAL THEORY AND SOCIO-POLITICAL PHILOSOPHY
J. C. Johari
Contents: Preface • Part-I: Concepts and Ideologies • Political Theory • Sovereignty • Rights, Liberty and Equality • Justice, Crime and Punishment
• Political Power, Hegemony, Ideology and Legitimacy • Monarchy, Theocracy and Democracy • Secularism • Theories of State • Socialism and its
Varieties • Marxism • Liberalism, Neo-Liberalism and Fascism • Gandhism • Feminism • Multiculturalism • Humanism • Part-II: Great Social and
Political Thinkers (Western and Indian) • Plato • Aristotle • Church Versus State Controversy • Machiavelli • Hobbes • Locke • Rousseau • Bentham •
Mill • Hegel • Green • Lenin • Gramsci • Laski • Hannah Arendt • Hindu and Buddhist Political Traditions • Syed Ahmed Khan • Vivekanand • Aurobindo
• Gokhale • Tilak • Iqbal • M.N. Roy • Ambedkar • Nehru
2015 • ISBN 978 81 207 9858 8 • Textbook • 6.75x9.5" • 510 pp • `350
PRINCIPLES OF MODERN POLITICAL SCIENCE
Ninth Revised & Enlarged Edition
J. C. Johari
Contents: Political Science • The State—Elements • Nature • Functions and End • Origin and Historical Development of State • Sovereignty • Monism
and Pluralism • Rights • Liberty and Equality • Law • International Law and Justice • Political Obligation • Revolution and Punishment • Concepts of
Political Sociology • Political Power • Its Operation and Justification • Organisation of Government • Forms of Governments • Mechanism of Democracy
• Democratic Theory • Constitution of State and Constitutionalism • Party System • Pressure Groups and Public Opinion • Nationalism • Internationalism
and Imperialism • Socialism and Its Varieties • Scientific Socialism • Liberalism • Fascism and Idealism • Gandhism and Sarvodaya • Citizenship • MultiCulturalism and Identity Politics • Bibliography • Index
2014 • ISBN 978 81 207 4378 6 • 6.75 x 9.5 • 684 pp • `325
WORLD CONSTITUTIONS
POLITICAL SCIENCE
A Comparative Study
Tenth Revised and Enlarged Edition
Vishnoo Bhagwan & Vidya Bhushan
Contents: The Constitution of Great Britain • The Constitution of USA • The Constitution of Switzerland • The Constitution of France • The Constitution
of Japan • The Constitution of Canada • The Constitution of Australia • The Constitution of the People’s Republic of China • The Constitution of the
Russian Federation 1993
2013 • ISBN 978 81 207 4743 2 • Textbook • 6.75x9.5" • 664 pp • `350
CONTEMPORARY POLITICAL THEORY
New Dimensions, Basic Concepts and Major Trends
Revised and Enlarged Edition
J. C. Johari
Contents: Part I: New Dimensions: Political Theory • Forms, Traditions and Problems of Political Theory • State of the Discipline • Approaches
and Methods • Science and Political Theory Part II: Basic Concepts: Law • Rights • Liberty • Equality • Property • Justice • Political Obligation •
Political Legitimacy and Effectiveness • Revolution • Ideology • Political Alienation • Political Power Part III: Major Trends: Liberalism • Existentialism
• Behaviouralism • Post-Behaviouralism • New Leftism • Eurocommunism and Post-Communism • Fascism • Post-Modernism • Feminism • State in
Different Perspectives • Terrorism • Globalisation • Multiculturalism • Bibliography • Index
2013 • ISBN 978 81 207 6992 2 • 6.75x9.5" • 800 pp • `375
COMPARATIVE POLITICS
Revised & Enlarged Edition
J. C. Johari
Contents: Part I: Approaches and Theories: Comparative Politics • Major Approaches • Systems Analysis • Political System • Structural-Functional
Analysis • Input-Output Analysis • Political Communication • Political Simulation • Political Development • Political Modernisation • Political Socialisation
• Political Culture • Political Ideology • Constitutionalism • Federalism Part II: Political Institutions and Structures: Party Politics • Party System
• Pressure Group Politics • Pressure Groups • Techniques of Pressure Politics • Typology of States • Rule-Making Department • Representation • RuleApplication Department • Rule-Adjudication Department • Separation of Powers • Political Elites • Oligarchy • Bureaucracy • Military Rule Democracy •
Bibliography • Index
2014 • ISBN 978 81 207 5758 5 • 6.75x9.5" • 536 pp • `325
SCIENTIFIC METHOD AND SOCIAL RESEARCH
Revised Edition
B. N. Ghosh
This book is a comprehensive, analytical and up-to-date study of the different facets and contributions of scientific method to research methodology in social
sciences. An attempt has been made to critically expose and analyse the techniques applied in social science research. In both depth and range, the book covers
a wide area. The treatment of the subject matter is exceptionally lucid and incisive. The book is an essential volume for students engaged in research in social
sciences. It is an authoritative text on scientific method and social research.
2013 • ISBN 978 81 207 5790 5 • 5.5x8.5" • 350 pp • `250
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TEXTBOOKS
INTERNATIONAL RELATIONS AND POLITICS
Theoretical Perspective in the Post-Cold War Era
Fourth Revised and Enlarged Edition
J. C. Johari
Contents: Preface to the Fourth Edition • Preface to the Third Edition • Preface to the Second Edition • Preface to the First Edition • The Discipline of IR
• Theorisation • Major Traditional and Modern Approaches • Other Modern Approaches • Contemporary Mainstream Approaches • Great Debates • Power
Politics • Power and Its Elements • Balance of Power • Collective Security • Ideology • Propaganda • National Interest • Foreign Policy and Diplomacy
• Environmental Protection and Development • Ecologism and Global Politics • Cold War • Detente • Non-Alignment • Disarmament and Arms Control •
Bibliography • Index
2014 • ISBN 978 81 207 8078 1 • 6.75x9.5" • 636 pp • `350
THE CONSTITUTION OF INDIA
A Politico-Legal Study
Fifth Revised & Enlarged Edition
J. C. Johari
Contents: The Constitution • Indian Union • Indian Citizenship • Fundamental Rights • Directive Principles and Fundamental Duties • President •
Prime Minister and Council of Ministers • Caretaker Government • Parliament • Supreme Court • State Governments: Executive •State Governments:
Legislature • State Governments: Judiciary •Union Territories • Rural and Urban Governments • Administration of Scheduled and Tribal Areas • UnionState Relations • Public Services and Administrative Tribunals • Elections • Emergency Provisions • Official Language • Social Justice and Welfare •
Amendment of Constitution • Lok Adalats • Public Interest Litigation • Judicial Activism • Constitution at Work • Miscellaneous Topics • Appendix A: Recent
Political Developments • Appendix B: Leading Constitutional Cases • Index
2013 • ISBN 978 81 207 7788 0 • 6.75x9.5" • `300
INTERNATIONAL
RELATIONS AND POLITICS
Diplomatic History between the Two
World Wars
POLITICAL SCIENCE
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fo"k; lwph% vUrjkZ"Vªh; jktuhfr • mn; rFkk fodkl •
lS¼kUrhdj.k • izeq[k ijEijkxr rFkk vkèkqfud mikxe • vU;
vkèkqfud mikxe • egku fookn • ledkyhu eq[;/kjk okys
mikxe • lÙkk dh jktuhfr • 'kfDr o mlds rRo • lÙkk
larqyu • lkewfgd lqj{kk • fopkjèkkjk • izpkj • jk"Vªh; fgr
• fons'k uhfr o dwVuhfr • i;kZoj.k dk ifjj{k.k o fodkl •
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• fu%'kL=khdj.k o 'kL=k&fu;U=k.k
J. C. Johari
Contents: First World War • Paris Peace Settlements •
Reparations and Inter-Allied Debts • Phase of Pacification
• Phase of Crisis • Germany • Fance • Italy • Great Britain
• Soviet Russia • United States • Japan • China • Middle
East • League of Nations • Appendix A • Appendix B •
Bibliography • Index
2013 • ISBN 978 81 207 1560 8 • 5.5x8.5" • 504 pp • `250
2011 • ISBN 978 81 207 5759 2 • 6.75x9.5" • 544 pp • ` 260
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jktuhfrd O;oLFkk • lajpukRed&izdk;kZRed fo'ys"k.k •
vkxr&fuxZr fo'ys"k.k • jktuhfrd lEizs"k.k • jktuhfrd
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• lafoèkkuokn • la?kokn nwljk Hkkx& laLFkk,a vkSj lajpuk,a%
nyh; jktuhfr • ny iz.kkyh • nckodkjh xqVksa dh jktuhfr
• nckodkjh xqV • nckodkjh jktuhfr dh rduhdsa • jkT;ksa
dk oxhZdj.k • fu;e&fuekZrk foHkkx • izfrfufèkRo • fu;e
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dk i`FkDdj.k • jktuhfrd laHkzkaroxZ • vYira=k • ukSdj'kkgh
• lSfud 'kklu • xzaFk lwph
2012 • ISBN 978 81 207 0562 3 • 5.5x8.5" • 784 pp • `300
ledkyhu jktuhfrd fl¼kar
ts- lh- tkSgjh
fo"k; lwph% izFke Hkkx&u, vk;ke jktuhfrd fl¼kUr •
jktuhfrd fl¼kUr ds :i] mldh ijEijk,a vkSj leL;k,a
• fo"k; dh voLFkk] mikxe vkSj i¼fr;k¡ • foKku vkSj
jktuhfrd fl¼kUr nwljk Hkkx&ewy ladYiuk,a% dkuwu •
vfèkdkj • LorU=krk • lekurk • lEifÙk • U;k; • jktuhfrd
vkHkkj • jktuhfrd oSèkrk vkSj izHkko'khyrk • Økafr •
fopkjèkkjk • jktuhfrd vyxko • jktuhfrd lÙkk rhljk
Hkkx&izeq[k izo`fÙk;ka% mnkjokn • vfLrRookn • O;ogkjokn •
mÙkj&O;ogkjokn • uo&okeokn • ;wjks&lkE;okn • iQk¡lhokn
2011 • ISBN 978 81 207 1132 7 • 5.5x8.5" • 952 pp • `270
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fo"k; lwph% jktuhfr foKku • jkT; ds rÙo] LoHkko] dk;Z ,oa è;s; • jkT; dh mRifÙk ,oa mldk ,sfrgkfld fodkl • izHkqlÙkk] ,dyokn rFkk cgqyokn •
vfèkdkj] Lora=krk rFkk lekurk • dkuwu] vUrjkZ"Vªh; dkuwu rFkk U;k; • jktuhfrd vkHkkj] ØkfUr rFkk n.M • jktuhfrd lekt&foKku dh ladYiuk,a • jktuhfrd
lÙkk] bldk iz;ksx rFkk vkSfpR; • ljdkj dk laxBu • ljdkjksa ds :i • iztkrU=k dh dk;Zfofèk • yksdra=k dk fl¼kar • jkT; dk lafoèkku rFkk lafoèkkuokn •
ny O;oLFkk] ncko lewg rFkk tuer • jk"Vªokn] vUrjkZ"Vªokn rFkk lkezkT;okn • lektokn rFkk mlds fofoèk :i • oSKkfud lektokn • mnkjokn] iQklhokn rFkk
vkn'kZokn • xakèkhokn rFkk loksZn;
2012 • ISBN 978 81 207 1362 8 • 5.5x8.5" • 678 pp • `250
To place orders: mail@sterlingpublishers.com
33
TEXTBOOKS
NEW
PUBLIC ADMINISTRATION IN INDIA
Rumki Basu
CONTENTS: Preface • Introduction • Part-I • Indian Administration: Continuity and Change • Constitutional Framework of Government • The
Central Administrative Machinery • The Administrative Structure of the States • District Administration • Panchayati Raj • Urban Local Government
• Part-II • Centre – State Relations • Public Finance Management • Public Sector Undertakings • Law and Order Administration • Disaster
Management • Part-III • Civil Services in India: (a) Politico–Administrative Relations (b) Recruitment (c ) Training (d) Promotion • Values and
Ethics in Public Service • Administration and Human Rights • Issues of Accountability and Transparency • Administrative Reforms • Part-IV • New
Regulatory Agencies • Public Private Partnerships • Role of Non-Governmental Agencies • Right to Information • Right to Public Services Acts •
Towards E-governance • Epilogue: Democracy, Development and Good Governance in India
2015 • ISBN 978 81 207 9513 6 • 6.75x9.5" • pp • `325
COMPARATIVE PUBLIC ADMINISTRATION
Sewa Singh Dahiya & Ravindra Singh
Contents: • Post Second World War Phase • Systematic Beginning of Comparative Public Administration • Nature • Scope • Significance • Comparative
Public Administration: Approaches • Ecological Approach • Structural-Functional Approach • Behavioural Approach • Environment of Administration
• Social Environment • Cultural Environment • Economic Environment • Political Environment • Administrative Features: Developing & Developed •
Developing Countries • Developed Countries • Contribution of F.W. Riggs & Ferrel Heady in CPA • Riggs-Life Sketch, Main Contributions • Appraisal:
• Life Sketch • Main Contributions • Administration In Less Developed Countries • Political Regime Variations • Common Administrative Patterns •
Administration in More Developed Countries • Evaluation
2012 • ISBN 978 81 207 7752 1 • 6.75x9.5" • 312 pp • `250
PUBLIC ADMINISTRATION
ADMINISTRATIVE THINKERS
Edited by D. Ravindra Prasad, V.S. Prasad, P. Satyanarayana & Y. Pardhasaradhi
Contents: Introduction • Kautilya • Woodrow Wilson • Henri Fayol • Frederick W. Taylor • Max Weber • Luther Gulick and Lyndall Urwick • Mary Parker
Follett • George Elton Mayo • Chester I Barnard • Herbert A. Simon • Abraham Maslow • Douglas McGregor • Chris Argyris • Frederick Herzberg • Rensis
Likert • Fred W. Riggs • Yehezkel Dror • Karl Marx • Bibliography • Index
2013 • ISBN 978 81 207 5414 0 • 6.75x9.5" • 296 pp • `275
PUBLIC ADMINISTRATION
Concepts and Theories
Fifth Revised and Enlarged Edition
Rumki Basu
Contents: Nature and Scope of Public Administration • Changing Perspectives in Public Administration: Current Concerns • Approaches and Relations
with Other Subjects • Importance and Challenges in Societies • Administration, Polity and Society • Theories of Organisation • Administrative Behaviour •
Principles of Organisation • Structure of Organisation • Personnel Administration-I • Personnel Administration - II: Some Issues • Financial Administration
• Administrative Law, Regulation and Reforms • Development Administration • Comparative Public Administration-I • Comparative Public Administration-II
• Public Policy • Administration and People • Bibliography • Index
2013 • ISBN 978 81 207 2763 2 • 5.5x8.5" • 518 pp • `275
DEVELOPMENT ADMINISTRATION
Second Revised Edition
R. K. Sapru
Contents: Development: Some Basic Considerations • Sustainable Development • Characteristics and Problems of Developing Countries • Development
Administration: Imperative and Perspective •Comparative Public Administration: An Overview • Organisation and Management Development • Administrative
Capability for Development • Development Planning • Public Enterprise: Management and Role • Administration of Development Programmes and Projects
• Bureaucracy and Development • Bureaucracy and Public Policy • Environment and Development • Citizen Participation in Development • New Public
Management: An Antithesis Approach to Development Administration • Development Administration: Crises and Continuities • Bibliography • Index
2013 • ISBN 978 81 207 2413 6 • 5.5x8.5" • 432 pp •
225
PUBLIC POLICY
Formulation, Implementation and Evaluation
Second Revised Edition
R. K. Sapru
Contents: Public Policy: Theoretical Perspectives • Policy Sciences: A Historical Progression • Policy Science: A Review • Policy Analysis • Models
for Policy Analysis • Forces in the Policy-making Process • Official Policy-makers • Policy-making in India • Policy Implementation • Approaches to Policy
Implementation • Policy Evaluation • Approaches to Policy Evaluation and Policy Impact • Policy Change and Continuity • Population Policy: Development
• Health Care Policy and Administration in India • Environmental Policy and Politics in India • Globalisation of National Policy making: An International
Perspective • Bibliography • Index
2014 • ISBN 978 81 207 2703 8 • 5.5x8.5" • 312 pp • `200
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THE UNITED NATIONS
Structure and Functions of an International Organisation
Revised Edition
Rumki Basu
Contents: Part I: The Historical Background of the United Nations • Part II: The Structure of the United Nations • Part III: Constitutional and Legal
Issues in the United Nations • Part IV: Functional Cooperation in the United Nations System • Part V: Maintenance of International Peace and Security
through the United Nations • Part VI: The Contemporary Role of the United Nations • Appendices • Index
2013 • ISBN 978 81 207 2775 5 • 5.5x8.5" • 512 pp • `250
REVISED AND ENLARGED EDITION 2015
PUBLIC RELATIONS MANAGEMENT
Acknowledgements • Preface • Part I: Understanding Concepts, strategies and tools • 1. Defining Public Relations • 2. History of PR in India • 3.
Public Relations Theory • 4. Public Relations and Other Management Disciplines 5. Media and its Relevance to PR • The PR Process • 7. PR Tools
and Methods • 8. Troika of Communication—Message, Medium and Audience • 9. Employee Communication • 10. Public Relations Writing • 11. PR
and Crisis Communication • 12. PR in Marketing Mix • 13. Digital PR • Part II: Understanding the technical Aspects of PR • 14. Graphics as a
Public Relations Tool • 15.Visual Communication • 16. Understanding Type and Printing Processes • 17. Printed Literature • 18. Web page Design
• 19. Understanding Multimedia • 20. Corporate Identity for Image Build-Up • Part III : Understanding Legalities and Professional Requirements
• 21. Public Relations – Laws and Ethics • 22. PR: An Agenda for Tomorrow • Glossary • Index
2015 • ISBN 978 81 207 9888 5 • 6.75x9.5" • 376 pp • `400
REVISED AND ENLARGED EDITION 2015
NEWS REPORTING AND EDITING
Revised Edition 2015
K. M. Shrivastava
Contents: Preface • The Concept of News • Reporter and Sub-editor • The News Story • News Gathering • Press Release • Reporting Speeches
• Press Conference • Reporting Parliament • Tips on Beats • Interview • Feature: Human Interest and Depth Reporting • Development Reporting •
News at the Desk • Care Is the Key • Towards Integrated Newsroom • The Social Media Era • Rules of Punctuation • They Said It • Glossary • Index
2015 • ISBN 978 81 207 9814 4 • 6.75x9.5" • 312 pp • `250
SOCIAL MEDIA IN BUSINESS AND GOVERNANCE
K. M. Shrivastava
Contents • Preface • Social Media: An Introduction • Facebook • LinkedIn • YouTube • Pinterest • Twitter • Obama and Olympics • SEO and SMO • Towards
Social Media • Policy and Guidelines: Businesses • Harvard University Guidelines • Guidelines for News Organisations • Government Guidelines • Social
Media and Crisis Communication • Glossary • Further Readings • Index
2012 • ISBN 978 81 207 8174 0 • 6.75x9.5" • 280 pp • `270
MASTERING THE ART OF
BUSINESS COMMUNICATION
Prof. Sumita Roy
Contents: Part I: Listening, Reading and Language Skills
Part II: Business WriƟng Skills
Part III: 7 Important Skills in the Business Context
2008 • ISBN 978 81 207 3729 7 • 5.5x8.5" • 336 pp • `250
BROADCAST JOURNALISM IN
THE 21ST CENTURY
K. M. Shrivastava
Contents: Evolution • Indian Scene: Prasar Bharati • Private
and Foreign Channels • Some Technical Aspects • Some Tricks
of the Trade • Broadcast News – Radio • Television News
• Trends and Issues • Glossary • Appendices • Index
2013 • ISBN 978 81 207 3597 2 • 5.5x8.5" • 408 pp• `225
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PUBLIC ADMINISTRATION, JOURNALISM & MEDIA STUDIES
Dr. Jaishri Jethwaney & Professor N. N. Sarkar
TEXTBOOKS
INDIAN WRITING IN ENGLISH
Revised and Updated Edition
K. R. Srinivasa Iyengar
Contents: Introduction • The Beginnings: Rammohan Roy • The Renaissance in India • Toru Dutt • Romesh Chunder Dutt and Manmohan Ghose •
Rabindranath Tagore • Tagore the Playwright • Sri Aurobindo • ‘The Life Divine’ • ‘Savitri’ • Sarojini Naidu • Drama • Mahatma Gandhi • Gandhi Literature •
Jawaharlal Nehru • The Novel: Themes, Backgrounds, Types • Mulk Raj Anand • R.K. Narayan • Raja Rao • Bhabani Bhattacharya and Manohar Malgonkar
• The Women Novelists • Other Novelists • A Pageant of Prose • Three Prose Writers: Radhakrishnan, Raghunathan, Nirad Chaudhuri • Poets Again • The
‘New’ Poets • Conclusion • Postscript • Bibliography • Index
2013 • ISBN 978 81 207 0443 5 • 5.5x8.5" • 864 pp • `400
INTRODUCTION TO THE STUDY OF ENGLISH LITERATURE
K. R. Srinivasa Iyengar & Prema Nandakumar
Contents: Part I: Backgrounds and Approaches • Part II: Literary Forms • Part III: Form and Spirit
2012 • ISBN 978 81 207 0445 9 • 5.5x8.5" • 304 pp • `195
ENGLISH STUDIES & EDUCATION
THE ENGLISH TEACHER’S HANDBOOK
Third Revised Edition
T. C. Baruah
Contents: Introduction • Part I: Structures of English • The Phonological Structure of English • The Morphological Structure of English • The
Syntactic Structure of English • The Semantic Structure of English • The Graphic Structure of English Part II: Techniques of Teaching English:
Psychology and Implications of Learning English as a Foreign Language • Principles of Teaching English as a Foreign Language • Development of Speech
Skills • Development of the Skill of Reading • Development of the Skill of Writing • Testing, Evaluation and Guidance • Audio-visual Aids in Teaching English
• Organisational Activities • Recommended Reading • Index
2013 • ISBN 978 81 207 1212 6 • 5.5x8.5" • 344 pp • `200
TEACHING ENGLISH AS A SECOND LANGUAGE
C. Paul Verghese
Contents: The Importance of Learning English • English for Communication • Problems of the Second-Language Learner • Linguistics and the SecondLanguage Teacher • Teaching English Grammar • Methods and Principles • How to Teach English Pronunciation • Teaching the Four Skills • How to Teach
Vocabulary • Classroom Procedures • Methods of Evaluation • The Use of Audio-visual Aids • Literature and Second-Language Learning • Retrospect and
Prospect
2012 • ISBN 978 81 207 0942 3 • 5.5x8.5" • 128 pp • `90
GEOGRAPHY TEACHING
O. P. Varma
Contents: Part I: The Teaching of Geography • Making of Geography • Modern Concepts of Geography and Geographical Techniques • Scope of
Geography • Function of Modern Geography • Aims and Objects of Geography Teaching • Correlation of Geography • The Structure of Teaching • Methods
of Teaching Geography • Regional Studies Through Times; Concept of a Region • Aids to Teaching Geography • Aids to Teaching Geography—Maps •
Aids to Teaching Geography: Audio Visual Aids • Syllabus in Elementary Schools • Syllabus in Secondary and Higher Secondary Schools • Geography
Room and Museum and their Equipments • Evaluation in the Teaching of Geography Part II: Physiography • The Solar System • Latitude, Longitude and
Time • Representation of the Earth—Projection • The Moon and The Eclipses • The Atmosphere and its Circulation • Climate and its Influence • Earth's
Crust and Internal Agents of Change • External Agents of Change • The Ocean and its Currents • The Tides • Vegetation Belts of the World and Human
Occupancy Part III: Practical Geography • Map Study—Scales and Direction • Elementary Surveying • Survey of India Maps and Other Maps • Maps
and Other Geographical Illustration • Meteorological Instruments and Study of Weather Maps Part IV: Lesson Plan and Notes of Lessons • The Plan of
a Geography Lesson • Lesson on Mexico • Lesson on Rainfall of India • Lesson on the Causes of Currents • Lesson on the Equatorial Region • Lesson on
Rice Cultivation in Monsoon Asia • Lesson on Fisheries of the World • Lesson on People of Tundra Region • Appendices • Bibliography • Journals • Index
2013 • ISBN 978 81 207 2797 7 • 5.5x8.5" • 362 pp • `225
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THE TEACHING OF SOCIAL STUDIES
S. K. Kochhar
Contents: Social Studies—Nature and Scope • Aims and Objectives • Social Studies—A Core Subject • Social Studies Curriculum • Organisation of
Subject-matter • Identifying Relationships with Other Core Subjects • Instructional Materials • Different Methods of Teaching Social Studies • Techniques,
Devices and Maxims • Audio-visual Aids • Activity and Play-way Devices • Social Studies Laboratory, Library and Museum • Social Studies Teacher • Utilizing
Current Events • Utilizing Community Resources • Teaching Controversial Issues • Teaching of National Integration • Developing International Understanding
• Evaluation in Social Studies • Lesson Planning in Social Studies • Appendices
2013 • ISBN 978 81 207 0076 5 • 5.5x8.5" • 360 pp • `195
SCIENCE TEACHING IN SCHOOLS
Revised Edition
R. C. Das
Contents: Science as a Subject in Secondary Schools • The Aims of Science Teaching • History of Science and its Teaching • Methods and Procedures
of Science Teaching • Models and Innovations in Teaching • Scientific Method and Scientific Attitude • Curriculum and the Contents • Science Learning at
Different Stages • Resources and Materials for Teaching Science • Aids for Teaching Science • Correlation in Science Teaching • Evaluation and Examination
• Lesson Planning • Appendix • Bibliography • Index
2013 • ISBN 978 81 207 0040 6 • 5.5x8.5" • 280 pp • `165
EDUCATIONAL AND VOCATIONAL GUIDANCE IN SECONDARY
SCHOOLS
Revised and Enlarged Edition
S. K. Kochhar
2013 • ISBN 978 81 207 0086 4 • 5.5x8.5" • 492 pp • `225
EDUCATION
Contents: In Retrospect • Guidance—Nature, Need and Scope • Areas of Guidance • Educational Guidance—Purpose, Functions and Programme •
Vocational Guidance—Purpose, Functions and Programme • Vocational Choice, Development, Adjustment and Maturity • Job Analysis and Job Satisfaction • The
Guidance Services • The Cumulative Record Card • The Guidance Personnel • Occupational Information—Its Collection, Filing and Dissemination • Organisation
of a Guidance Programme • The Guidance Programme at Different Levels • Counselling • Group Guidance Techniques • Psychodynamics of Adjustment •
Towards New Horizons • Psychological Tests • Intelligence Testing • Aptitude Testing • Interest Testing • Attitude Testing • Personality Testing • Appendices
• Bibliography • Index
TEACHING OF HISTORY
Revised and Enlarged Edition
S. K. Kochhar
Contents: History—Its Nature and Scope • Aims, Objectives and Values • Curriculum in History • Relation with Other Subjects • Instructional Materials •
Teaching Aids • Methods of Teaching History • The History Classroom, Library and Museum • The History Teacher • Teaching Chronology • Utilising Current
Events and Contemporary Affairs • Teaching Controversial Issues • History Teaching and National Integration • Developing International Understanding •
Evaluation in History • Planning History Lessons • Appendices
2013 • ISBN 978 81 207 0025 3 • 5.5x8.5" • 406 pp • `225
THE TEACHING OF MATHEMATICS
Fourth Revised and Enlarged Edition
Kulbir Singh Sidhu
Contents: The Educational Values of Mathematics • Aims and Objectives of Teaching Mathematics • The Relation of Mathematics with Other Subjects •
Curriculum in Mathematics • Methods of Teaching • Techniques of Teaching • Aids to Teaching and Mathematics Laboratory • Mathematics Library and the
Textbook • Arousing and Maintaining Interest in Mathematics—Principles of Meaningful Learning—Mathematics Club • Mathematics Teacher • Measurement
and Evaluation • Gifted Students and Backward Students • Defects in the Present-day Teaching of Mathematics in Schools and Their Possible Remedies •
History of Mathematics • Some Great Mathematicians • The Nature of Mathematics • Structure of Mathematics • Modern Mathematics • Euclidean and NonEuclidean Geometries • The Teaching of Arithmetic • The Teaching of Algebra • The Teaching of Geometry • The Teaching of Trigonometry • The Teaching
of Solid Geometry • Lesson Plans • Bibliography
2013 • ISBN 978 81 207 1747 3 • 5.5x8.5" • 428 pp • `250
ENVIRONMENTAL SCIENCE EDUCATION
Revised Edition
A. Panneerselvam & Mohana Ramakrishnan
Contents: Environment and Education • Man and the Biosphere in its Totality • The Universe • The Biosphere • Natural Resources • Culture and
Environment • Hazards due to Human Activity • Pollution • Garbage and Garbage Disposal • Conservation of Natural Resources • Environmental Education•
Appendix • Bibliography • Index
2013 • ISBN 978 81 207 1880 7 • 5.5x8.5" • 136 pp • `75
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NEW APPROACHES TO MEASUREMENT AND EVALUATION
Kulbir Singh Sidhu
Contents: Measurement and Evaluation • Need for Measurement in Education and Psychology • Scales of Measurement • Types of Tests • Characteristics
of a Good Test • Item Analysis • Construction of a Test • Standardisation of a Test • Study of Individual • The Structure of Human Abilities • Achievement
Tests • Intelligence Tests • Aptitudes and Their Measurement • Assessment of Personality • Projective Techniques • Tests for Special Groups • Clinical
Testing • Situational Tests • Measurement of Creativity • Attitude Scales • Opinion Surveys • Measurement of Interests • Assessment of Values • Test
Evaluation • The Year Plan • The Unit Plan • The Unit Test • Marking and Reporting • Internal Assessment • Examination Reform • Ethical Principles of
Psychologists • Bibliography
2012 • ISBN 978 81 207 2827 1 • 5.5x8.5" • 374 pp • `250
STATISTICS IN EDUCATION AND PSYCHOLOGY
Eleventh Revised and Enlarged Edition
Kulbir Singh Sidhu
Contents: Introduction • The Frequency Distribution • Measures of Central Tendency • Measures of Variability • Graphic Representations • The Normal
Probability Curve • Linear Correlation • The Reliability of Statistics • The Reliability of the Difference Between Means and Other Statistics • Null Hypothesis
and Chi-square • Regression and Prediction • Non-Parametric Tests • Further Methods of Correlation • Analysis of Variance • Factor Analysis • The Scaling
of Tests • Reliability and Validity of Scores • Tables • Bibliography
2012 • ISBN 978 81 207 3254 4 • 5.5x8.5" • 304 pp • `225
METHODS AND TECHNIQUES OF TEACHING
S. K. Kochhar
EDUCATION
Contents: The Genesis of Modern Education • Significant Trends in Modern Education • The Teaching-Learning Process • Motivation and Learning •
Learning Experiences • Curriculum • Teaching Devices • Fixing Devices • Audio-visual Aids • Teaching Lessons • Programmed Instruction • Micro Teaching
• Simulation • Team Teaching • The Kindergarten Method • The Montessori Method • The Project Method • The Dalton Plan • The Gary System • The
Heuristic Method • Activity and Playway Methods • Basic Education • Some Classroom Methods of Teaching
2013 • ISBN 978 81 207 0071 0 • 5.5x8.5" • 372 pp • `175
INTRODUCTION TO EDUCATIONAL TECHNOLOGY
Revised and Enlarged Edition
K. Sampath, A. Panneerselvam & S. Santhanam
Contents: Education—Then, Now and Future Decades • Learning and Educational Technology • Communication and Interaction • Teaching
Aids • Systems Approach • Reprographic Equipment • Chalkboard • Non-Projected Aids • Projected Aids • Direct Experiences • Aural Aids and TV •
Programmed Instruction • Teaching Machines—Computers • Internet in Education • Instructional Resources Centre • Appendices • Bibliography • Index
2012 • ISBN 978 81 207 3139 4 • 5.5x8.5" • 360 pp • `150
SCHOOL ORGANISATION AND ADMINISTRATION
Third Revised Edition
Kulbir Singh Sidhu
Contents: School Organisation and Administration • Challenges of School Organisation and Administration • Democracy and Administration • The
School Plant • The Headmaster • The Teacher • School Time Table • School Discipline • Co-curricular Activities • Punishments and Rewards • School
Records • Supervision and Inspection • Institutional Planning • Library and Reading Room • Physical Education • Health Education • Evaluation • School
and Community • Controlling Authorities • Educational Ladder • School Complex
2013 • ISBN 978 81 207 1743 5 • 5.5x8.5" • 494 pp • `250
GUIDANCE AND COUNSELLING IN COLLEGES AND
UNIVERSITIES
S. K. Kochhar
Contents: Evolution of Guidance and Counselling Movement in India • Guidance and Counselling: Nature, Need and Functions • Areas of Guidance and
Counselling • The Guidance and Counselling Services • The Guidance and Counselling Personnel • Occupational Information—Its Collection, Filing and
Dissemination • Vocational Choice, Vocational Development, Vocational Adjustment and Vocational Maturity • An Outline of Guidance and Counselling
Programme in a College and University • The University Employment Information and Guidance Bureaux (UEIGB) and Student Advisory Bureaux (USAB)
• Institutions of Higher Learning and the World of Work • Techniques of Guidance and Counselling • Psychodynamics of Adjustment • Psychological
Tests—Their Characteristics and Use • Intelligence Testing • Aptitude Testing • Interest Testing • Attitude Testing • Personality Testing • The Forward Look
• Appendix • Bibliography
2014 • ISBN 978 81 207 0085 7 • 5.5x8.5" • 476 pp • `225
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SECONDARY SCHOOL ADMINISTRATION AND MANAGEMENT
Revised and Enlarged Edition
S. K. Kochhar
Contents: Unit I: Administration and Management: • Educational Administration • Educational Management • Educational Administration
in Independent India • Nature, Objective, and scope of Educational Administration • Institutional Planning • The Educational Ladders • Inspection and
Supervision • Communication in Educational Administration • Management of School and Approaches of Management • Central and State Agencies of
Education • The Present Pattern of Education • Educational Administration and Management – New Challenge of the Twenty-first Century • Unit II:
Major Components of School Management • School Management • Role of the Headmaster • Role of the Teacher • The pupils • Unit III
School Plants • School Building and Furniture • The School Farm and the Workshop • The School office • The School library • The School Museum •
The School Hostel • Unit IV: Internal Organisation • Curriculum Construction • Co-curricular Activities • The School Timetable. • Homework •
Discipline in School • Student Government in School • Guidance Programme in School • Evaluation. • Accountability in School Education • Unit V:
Social Aspects of School • School and Home • School and Society • School and Community • Unit VI: Health Education • The School
Health Programme • The School Physical Education Programme • Yoga for Educational Institutions.
2014 • ISBN 978 81 207 4788 3 • 6.75x9.5" • 480 pp • `300
AIDS AND POPULATION EDUCATION
Binod K. Sahu
Contents: AIDS: Meaning and Concept, Symptoms and Socio-psychological Reactions • AIDS: Sources and Related Misconceptions • Prevention
and Control of AIDS • Sex Education • AIDS Education • Demographic Scenario: Past and Present • Population Explosion: Causes, Consequences and
Remedies • Family Planning Programme • Population Education • Curriculum in Population Education • Teaching Methods and Activities to Popularise
Population Education • Bibliography • Index
2009 • ISBN 978 81 207 2658 1 • 5.5x8.5" • 328 pp • `150
EDUCATIONAL THOUGHT AND PRACTICE
EDUCATION
V. R. Taneja
Contents: Part I: Education: Meaning, Functions and Aims • Meaning of Education • Function of Education • The Aims of Education • Part II:
Impact of Philosophical Thought on Educations • Education and Philosophy • Idealism in Education • Naturalism in Education • Pragmatism in Education
• Electricism in Education • Theory of Values in Education • Part III: Inspiration from Educational Philosophers • Jean Jacques Rousseau • Friedrich
August Froebel • Dr. John Dewey • Rabindra Nath Tagore and Shantiniketan • Basic Education: A Critique • Part IV: Education for What? • Education
for Citizenship • Education in and for Democracy • Education for National Emotional Integration • Education for International Understanding • Part V:
Current Thought and Practice • Coordinating the Home, School and Community • Designing the Curriculum • Education and Social Change • Discipline—A
Philosophical Approach • Education for Modernisation • Open Learning: Non-formal Education
2013 • ISBN 978 81 207 0102 1 • 5.5x8.5" • 360 pp • `225
METHODOLOGY OF RESEARCH IN EDUCATION
Kulbir Singh Sidhu
Contents: Research—An Introduction • Historical Development of Educational Research • Research Needs in Education • Research Problem • The
Hypothesis • Survey of Related Studies • Classification of Research Methods • Historical Method • Normative Survey Method • Survey Testing • The
Questionnaire • Documentary-frequency Studies • Interview • Observation • Appraisal Procedures • Experimental Method • Causal Comparative Studies,
Correlation Method • The Case Study and Genetic Method • Some Tools and Techniques of Reseach • Sampling • Analysis and Interpretation of Data •
The Research Report
2013 • ISBN 978 81 207 0101 4 • 5.5x8.5" • 318 pp • `200
ADVANCED EDUCATIONAL PSYCHOLOGY
B. Kuppuswamy
Contents: Part I: The Scope of Educational Psychology, B. Kuppuswamy • Educational Psychology in Ancient India, D.C. Das Gupta Part II: Nature
and Factors of Growth, B. Kuppuswamy • Stages and Aspects on Growth, B. Kuppuswamy • Nature and Process of Learning, Udai Pareek • Motivation
and Learning, Prayag Mehta • Development of Motor skills and Knowledge, B. Kuppuswamy • Development of Perception and Conception, Prem Pasricha
• Development of Interests and Attitudes, Durganand Sinha Part III: Psychology of individual differences, M. Varma • Theories of Intelligence, S. Jalota
• Measurement of Intelligence, S. Jalota • Educational Measurement and Evaluation, V. K. Kothurkar • The Backward Children, B. D. Bhatia • Educating
the Gifted Child, Prem I. Sricha Part IV: Development and Assessment of Personality, Shib K. Mitra • Psychoanalysis and Education, B. D. Bhatia
• Group Process in the Classroom, Udai Pareek Part V: Mental Hygiene in Education, B. D. Bhatia • Maladjusted Child, Udai Shankar • Psychology of
Discipline, Udai Shankar • Educational and Vocational Guidance, S. M. Mohsin • Contributors • Index
2012 • ISBN 978 81 207 0565 4 • 5.5x8.5" • 520 pp • `225
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REVISED AND ENLARGED EDITION 2015
Sixth Revised and Enlarged Edition 2015
EDUCATIONAL PSYCHOLOGY
C. L. Kundu
C L Kundu
Contents: • Preface to the Sixth Revised and Enlarged Edition 2015 • Preface to the First Edition • 1. Educational Psychology–Nature Scope and
Importance • 2. Child Development • 3. Heredity and Environment • 4. Physical Development • 5. Social Development • 6. Emotional Development
• 7. Motivation of Behaviour and Needs • 8. Potentialities for Human Nature • 9. Interests: Nature and Nurture • 10. Attention • 11. Memory • 12.
Learning • 13. Transfer of Learning • 14. Programmed Learning and Educational Technology • 15. Intelligence: Its Nature Growth and Measurement
• 16. Intelligence Tests and Measurement of Intelligence • 17. Human Abilities • 18. Personality • 19. Personality Tests and Testing • 20. Needs,
Nature and Education of Exceptional Children • 21. Leadership • 22. Adolescence • 23. Sex Education • 24. Mental Hygiene: Its Nature and Scope
• 25. Adjustment Conflicts and Mental Disorders • 26. Backwardness and Remedial Instruction • 27. Guidance and Counselling • 28. Theories of
Freud, Adler and Jung and Their Educational Implications • 29. Diagnostic and Remedial Techniques • 30. Therapies: Their Nature and Types •
Selected Reading • Bibliography
• Index
2015 • ISBN 978 81 207 9696 6 • 6.75x9.5" • 520 pp • `350
ABNORMAL PSYCHOLOGY
S. K. Mangal
Contents: Abnormal Psychology—Meaning and Scope • Concept of Normality and Abnormality • The Historical Background of Abnormal Psychology
• Motivation and Adjustment • Frustration, Conflict and Stresses • Mental Mechanism • Symptoms and Syndromes • Etiology—The causes of Abnormal
Behaviour • Classification of Mental Disorders • Psycho-physiological Disorders • Psychoneurotic Disorders • Psychotic Disorders • Mental Deficiency •
Sociopathy • Criminal Behaviour—Delinquency and Crime • Alcoholism and Drug Addiction • Sexual Deviations and Disorders • Treatment of Abnormal
Behaviour • Bibliography • Glossary • Index
2013 • ISBN 978 81 207 0732 0 • 5.5x8.5" • 280 pp • `175
PSYCHOLOGY
AN INTRODUCTION TO
PSYCHOLOGY
S. K. Mangal
Contents: Psychology: Meaning, Nature, Scope and
Applications • Methods of Psychology • Physiological
Basis of Behaviour • Motivational Aspects of Behaviour •
Emotional Aspects of Behaviour • Attention • Perception
and Illusion • Learning • Memory • Thinking, Concepts,
Reasoning and Problem-solving • Environmental
Determinants of Behaviour and Processes of Socialisation
• Psychological Experiments (Practicals) • Bibliography
2013 • ISBN 978 81 207 1840 1 • 5.5x8.5" • 232 pp • `125
GENERAL PSYCHOLOGY
S. K. Mangal
Contents: Psychology—Meaning, Nature and Scope •
Development of Psychology—A Historical Perspective •
Methods of Psychology • Physiological Basis of Behaviour
• Heredity and Environment • Instincts and Emotions
• Senses and Sensitivity • Perception and Illusion •
Thinking, Reasoning and Problem Solving • Motivation of
Behaviour • Attention • Learning • Memory–Remembering
and Forgetting • Intelligence • Aptitudes • Personality •
Glossary • Index
2013 • ISBN 978 81 207 0798 6 • 5.5x8.5" • 316 pp • `275
REVISED AND ENLARGED EDITION 2015
EXCEPTIONAL CHILDREN
Their Psychology and Education
Chintamani Kar
Contents: Exceptional Children • Gifted Children • Education of the Mentally Handicapped • The Slow Learner • Education of Physically Handicapped
Children • Education of Socially Disadvantaged Children • Juvenile and Youthful Offenders • Special Education and Integrated Education • Index
2015 • ISBN 978 81 207 9533 4 • 6.75x9.5" • 288 pp • `200
GUIDANCE AND COUNSELLING
A Manual
B. G. Barki & B. Mukhopadhyay
Contents: An Overview • Problem Identification • Approaches • Educational Guidance • Strategies for Educational Guidance • Vocational Guidance
• Strategies for Vocational Guidance • Social Guidance • Personal Guidance • Sample Cases • Guidelines for Setting up a Guidance and Counselling
Centre • Appendices • Selected References
2012 • ISBN 978 81 207 0944 7 • 5.5x8.5" • 136 pp • `90
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Sterling Publishers Private Limited
A-59, Okhla Industrial Area Phase-II,
New Delhi 110020, India
Tel: (+91-11) 26386165 Fax: (+91-11) 26383788
E-mail: mail@sterlingpublishers.com
Website: www.sterlingpublishers.com
2006-7
2004-5