Revitalizing business management and entrepreneurship programs

A Community Effort
REVITALIZING BUSINESS MANAGEMENT AND
ENTREPRENEURSHIP PROGRAMS OF STUDY
PRESENTERS
EDUCATING FOR CAREERS CONFERENCE
5 MARCH 2011
Kelly Cobos – All Valley Federal Credit Union
 Mark Davey – All Valley Federal Credit Union
 Daphene Cowan – Antelope Valley ROP
 Duane Robertson – Antelope Valley Union High
School District/AVROP
 Diane Walker – Antelope Valley Union High
School District/AVROP

OVERVIEW OF HISTORICAL PROGRAM
Diane Walker
Coordinator of Career-Technical Education
Antelope Valley Union High School District/AVROP
SECONDARY COURSES

Computer applications
Business Information Technology (keyboarding)
 Word
 Excel
 PowerPoint

Business math
 Virtual Enterprise (site-specific)
 Accounting (site-specific)
 Some info tech related courses (site-specific)
 Project Management (ROP; site specific)

COMMUNITY COLLEGE COURSES
Keyboarding
 Intro to microcomputing
 Computer applications

Word processing
 Spreadsheets
 Presentations

Networking
 Bookkeeping
 Management

ARTICULATION
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Courses articulated early 1990’s
 Accounting
 Bookkeeping
 Business
Information Technology
 Computer Applications/Office Technology
On-going discussions after Title V change
 Project Management and Virtual Enterprise
articulated during course and program
transitions in new millennium

BACCALAUREATE OPPORTUNITIES
Business management and administration
 Marketing
 Accounting
 Computer science

ADVISORY COMMITTEES
Local business, industry and government
representatives along with education
 Suggested moving courses toward business
and financial management, including human
resources

TRANSITIONS
GLOBAL TRENDS
The World is Flat by Thomas L. Friedman
 CSU degree emphasis
 Digital natives
 Partnership for 21st Century Skills
 Ford PAS
 Gates Foundation and Irvine
Foundation/ConnectEd
 Get Real
 Multiple Pathways/Linked Learning

EDUCATION CHANGES
Perkins 2006 Re-authorization
 CTE Standards and Framework
 California State CTE Plan
 AB2448
 Articulation (SB70 – Statewide Career
Pathways)
 UC a-g approval
 California Multiple Pathways Report

CURRICULUM CHANGES NEEDED

Move away from keyboarding and commonly-used
computer applications as the focus of secondary
instruction
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Collaborative efforts among educators teaching similar
and sequenced courses
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Use embedded technology as a tool to accomplish more
meaningful projects
Project Management and Virtual Enterprise
Industry sector professional learning communities
Curriculum direction meetings
Articulation meetings
Programs of study
TECH PREP DEMONSTRATION SITE GRANT
GRANT RFP
Released early 2010
 Participation by secondary, post-secondary,
business/industry, CTSO elements
 Tie to regional employment trends
 Development, implementation and replication
of complete program of study
 Additional element (assessment - certification,
etc.)

LOCAL CONSORTIUM
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Antelope Valley Union High School District and Antelope Valley ROP
Antelope Valley College
Antelope Valley Federal Credit Union (now All Valley Federal Credit
Union)
Northrop Grumman Corporation
Lockheed Martin Aeronautics
Edwards Air Force Base/AFFTC
City of Palmdale
City of Lancaster
SolGraphix
Antelope Valley Board of Trade
Antelope Valley Career Prep Council
UPDATING CURRICULUM
Daphene Cowan
Duane Robertson
Diane Walker
NEW SECONDARY COURSES
Contemporary Study of Business
 Economics of Business Management
 International Business
 Process – industry sector PLC
 End-of-course assessment component

SEQUENCING WITH AVC
Course sequences reviewed
 Work with business management professors to
align and articulate
 2+2+2 potential (CSUB-AV)

ARTICULATION
Annual articulation meetings in March/April
2011
 BUS 101 – Introduction to Business
 MGT 101 – Management Principles
 MGT 201 – Small Business Management

LEADING TO BACCALAUREATE

AVC courses transferable to CSU Bakersfield
 Business
 Economics
 Accounting
 Computer

studies
www.assist.org
UC A-G APPROVAL

Courses submitted for approval
 Contemporary
Study of Business in revision
process
 Economics of Business Management –
granted one semester of “g” credit
 International Business – granted one
semester of “g” credit
BUSINESS/INDUSTRY COMPONENT
Kelly Cobos
VP Marketing and Business Development
Mark Davey
Executive Director/CEO
All Valley Federal Credit Union
“ALL” ABOUT OUR KIDS

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All Valley Federal Credit Union founded in
1959
Members consist of many teachers
Focus to support education, schools, arts and
athletics in our community
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provide them with financial literacy information
experiencing how our business impacts the
community, our programs and services
expose them to community leaders
By networking and serving others , we reach
our business objectives and support our
community.
WORKFORCE DEVELOPMENT AND
PREPARATION


Needs of business community in
current and future business
management workers and
entrepreneurs
Utilizing the education and training the
students possess, we have been able
to complete the following tasks within
our business environment:


Maintain our marketing plan and ongoing
calendar by contributing to our daily work
activities, in this way supporting our
business plan.
Assist the Marketing Department in the
development of a “Generation Y” research
campaign.
WORKFORCE DEVELOPMENT AND PREP CONTINUED

Additional tasks:
 Outreach consisting of financial literacy
classes, educational efforts and art
activities for students
 Maintain accurate and up to date
records, tracking logs and member
follow up from marketing campaigns
 Operate general office equipment
 Communicate effectively when attending
social and work related presentations
STUDENT FINANCIAL LITERACY
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AVFCU offers free financial literacy
classes to students of all ages, youth
groups and community members
Importance of financial
independence
Curriculum focuses on the
importance of setting goals, real life
financial skills and understanding
the impact money has on our lives
Our objective is to see them reach
their educational goals, then return
to our communities and become
active members of such
OTHER EFFORTS
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Work hand-in-hand with our
schools to provide students with
the necessary experience and
opportunities they will need to
make important education
decisions
Visual media, graphic design,
business management interns
Utilize students’ strengths in
many of our outreach activities
WORK-BASED LEARNING COMPONENT
Daphene Cowan
Instructor
Antelope Valley ROP (SOAR HS – Early College HS at AVC; R. Rex Parris HS)
FBLA Advisor
HIP PROGRAM
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Off-campus internship program for
seniors
Students interested in engineering
careers, business management,
entrepreneurship, international
business practices, etc.
Internships increase employment,
college and scholarship opportunities
Students receive hands-on experience
in professional work environment in
chosen career fields
CITY OF PALMDALE INTERNSHIPS
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High school and adult AVROP students
intern in various departments
Employers are able to mentor and train
student interns to become potential
employees
Students are trained to meet employer
expectations
Students add valuable work experience
to their resumes
Student interns are considered for
employment opportunities over walk-ins
DEVELOPING ADDITIONAL STUDENT
INTERNSHIPS
City of Lancaster
 Lockheed Martin (Palmdale)
 Palmdale Water District
 Palmdale Elementary School District
 Edwards Air Force Base

WORKFORCE PREPARATION
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Students meet employability course
competencies offered by ROP
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Business components learned
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Complete professional resumes, cover letters,
proper interview techniques, dress for success
Time management, leadership skills, team
work, diversity, planning, project management,
and essential work ethics to maintain
employment.
AV business and industry can rely on ROP
to deliver trained potential employees
DEVELOPING TEACHER EXTERNSHIPS

Enhance and improve teachers’ professional
development within the business industry
 All
Valley Federal Credit Union
 Northrop Grumman
 Lockheed Martin
 City of Palmdale
 City of Lancaster
 Impressive Printing
 Edwards Air Force Base
CAREER-TECHNICAL STUDENT ORGANIZATIONS
Duane Robertson
Instructor
Antelope Valley Union High School District/AVROP
FBLA Advisory
FUTURE BUSINESS LEADERS OF AMERICA
FBLA - 4 Divisions
 Largest Career Technical Student Organization
in the world
 FBLA = High School 215,000 members
 PBL = Collegiate 11,000 members
 Middle School (new) 15,000
 Professional Division - business people,
advisors, alumni, educators, parents

CLASSROOM ACTIVITIES
•
FBLA curriculum
•
Standard-based and CTE aligned
Business Achievement Awards
• Competition Preparation
• Stock Market Game
• Volunteer, Job-shadow
 Club leadership team
•
 Required
paperwork
 Conduct meetings
 Pre-activities for club
STUDENT LEADERSHIP
OAT Day - Officer and Advisor Training
 LDI - Leadership Development Institute
 School and Community Service

 MS

Walk, Relay for Life, Feed the homeless
Leadership Awards
 Chapter
Awards - Outstanding
 BAA Individual Awards
 National & State Awards - Going Green

Student - run
STUDENT COMPETITIONS
Sectional > State > Nationals
 August - February preparation

 Individual
and club practice
Business categories
 Individual and team
 Business attire

LANCASTER HS BUSINESS OUTLOOK
CONFERENCE
Business workshops
 Open to all students within the district
 Open to the public
 Student-planned, and produced
 Senior workshops during STAR Testing

 Workshops
 Fashion
show
 Entertainment
PHI BETA LAMBDA
College affiliate of FBLA
 Plans to add a chapter at AVC
 Work with SOAR HS (early college high school)
dual-enrolled students on projects and
activities

PUTTING THE PIECES TOGETHER
COLLEGE INFORMATION NIGHT
September 2010
 AV Fairgrounds
 3,000 to 5,000 attendees
 Business Management
and Entrepreneurship
panel included
 Parents and students
informed about industry
sector preparation

PROFESSIONAL DEVELOPMENT
CBEA Conference
 Teacher Externships

 Tie
to industry needs
Professional learning
communities by industry sector
 Mini-conference and
professional development
through Mission College TP
Distribution Point

TEACHER EXTERNSHIPS
Instructors (high school and college) paired
 Two days
 Edwards Air Force Base

 Contracting
Department
Other partners planned
 All Aspects of the Industry and current trends
taken back to the classroom

GROWING FUTURE BUSINESS IDEAS AND
ENTREPRENEURS
Q&A
Kelly Cobos
Mark Davey
Daphene Cowan
Duane Robertson
Diane Walker