20th Street Block Party

noise pop & ne timeas restaurant group present
20th Street Block Party
A F O O D + M U S I C F E S T I VA L
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AUGUST 20, 2016
20th Street Block Party Overview
2 0 T H S T R E E T B LO C K PA R T Y
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AUGUST 20, 2016
This free end-of-summer block party has it all: indie bands
and DJs, craft vendors, performing arts curated by Z Space,
and delicious food and drink—7 X7
A day-long musical extravaganza that celebrates the people, businesses and neighborhood around 20th Street. By the numbers:
15,000+
50+
20+
10+
5+
2
1
ATTENDEES
VENDORS
LOCAL
BUSINESSES
BANDS
NEIGHBORHOOD
BLOCKS
STAGES
GIGANTIC
PARTY
Performers & Participants
2 0 T H S T R E E T B LO C K PA R T Y
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AUGUST 20, 2016
The best type of music fest is one that you can go to for free
without sacrificing great music—that’s a no brainer, but
those are tough to come by these days. Noise Pop, however,
disagrees, so they’re bring[ing] out the big guns
— R AD IO A LICE 97. 3
Performers
Local Businesses
The 20th Street Block Party features an eclectic lineup of local and national talent.
Past performers include:
On 20th Street and beyond, brick and mortar businesses open doors to Block
Party attendees with special deals and interactive opportunities. Participating
businesses include:
Two Gallants
Mac DeMarco
Thao & The Get Down Stay Down
Nick Waterhouse
Cayucas
Myron & E
Ray Barbee and The Mattson 2
Tommy Guerrero
Participating Vendors
From local jewelers and clothing designers, to chefs, poster artists, book
purveyors, crafters and beyond, over 50+ vendors bring the block to life:
Ne Timeas Restaurant Group
flour + water
salumeria
Trick Dog
Central Kitchen
Workshop SF
Blue Bottle
Guitar Center
Mission Bowling
Del Popolo
Intelligentsia
Mission Minis
Green Heart Foods
Burma Bear
Alite
Artspan
American Grilled Cheese Kitchen
Asiento
Atlas Cafe
Benders Bar & Grill
Blowfish
KQED
Last Gasp Books
Live 105
MCMA
Mission Cliffs
Mission Dispatch
Moxie Yoga
Mutiny Radio
Radio Silence
Z Space
Attractions
2 0 T H S T R E E T B LO C K PA R T Y
an epic block party with music, food, and classy beverages
•
AUGUST 20, 2016
—T HE B OLD ITA LIC
A variety of attractions for attendees of all ages complement the musical line-up. Below is a sample of some of our past featured attractions:
Ne Timeas Restaurant Group hosted workshops and tastings through the day
including pasta making, the art of pickling, farmer’s market utilization and bites
from local chocolate artisans. Their 20th Street Restaurants: flour + water, Central
Kitchen, and Salumeria joined in with the festivities, creating pop-up variations of
their highly acclaimed eateries.
Two Stages 20th Street Stage and the Bandwagon hosted a lineup of acts
throughout the day.
Art Row, as tip of the hat to the vibrant Mission arts community, was packed
full of interactive workshops and installations along Alabama Street—including
activities from ArtSpan, Workshop SF, Southern Exposure and much more—for
kids of all ages.
The Community Music Center facilitated an instrument petting zoo for all to
dabble in. Every hour, instructors performed with new students to demonstrate
that practice makes perfect with a short jam session.
San Francisco Bicycle Coalition on-site bicycle valet. Pedal Revolution was
onsite at bike parking to educate attendees on how to tune up your ride and
practice safe cycling.
Soma FM hosted a mini-broadcast studio inside Sightglass Coffee, featuring live
interviews with festival musicians as well as other participants throughout the day.
Media & Press
2 0 T H S T R E E T B LO C K PA R T Y
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There was a plethora of rad reasons to attend last Saturday’s
20th Street Block Party—R E FIN E RY 29
AUGUST 20, 2016
There’s buzz around 20th Street Block Party. Our comprehensive promotional campaigns include print advertising, billboards, broadcast and online media as well as
widespread street-marketing coverage. Strategic PR efforts heighten the awareness of festival through previews, reviews and live-blogging. Below are impressions
generated for the 2015 20th Street Block Party.
Impressions
Dig it al
780,000 banner impressions
Pri n t
47,500 impressions - Over 500 promotional posters and 2,500 postcards
distributed throughout San Francisco.
Radio
S oc i a l Media
2.9 million impressions
2,500+ RSVPs on Facebook
1000+ RSVPs on DoTheBay
200+ Tweets from participants and organizers
300+ Facebook posts
1.5 million impressions - 2 months of ads running on Live 105
Press
All of the top media outlets in the Bay Area chimed in on the excitement
surrounding 20th Street Block Party including: KQED, Boing Boing, SF Gate, 7x7,
Daily Candy, The Bold Italic, SFist, Mission Mission, Live 105, DoTheBay and many
more.
Demographics
2 0 T H S T R E E T B LO C K PA R T Y
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a free afternoon of excellent music and cool neighborhood
vendors—T H E BAY B R ID GE D
AUGUST 20, 2016
I N CO M E
AU DI ENCE CHARACT E R I STI CS
AGE
• Young professionals
7% 14%
• Tastemakers of San Francisco
• Web/tech savvy
18%
• Passionate music fans
16%
GEND ER
Male
Female
26%
52%
48%
19%
41%
37%
12% 8%
< $15k
< 16
$15k - $45k
16 - 20
$45k - $80k
21 - 25
$80k - $120k
26 - 35
> $120k
36+
Declined
2%
This year’s fest features a killer lineup, an amazing selection
of picks from local eateries in the Mission, and a few artsy
attractions.
Sponsorship Benefits
2 0 T H S T R E E T B LO C K PA R T Y
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AUGUST 20, 2016
R A DIO A LICE 97. 3
20th Street Block Party Sponsors have the opportunity to reach a powerful community of likeminded individuals in authentic ways at a time in their lives when their
brand choices are being decided.
Customized offerings can include:
Category Exclusivity
• Development of a brand integrated onsite activity or attraction
• Designated sponsor area
• ‘Powered by’ or ‘hosted by’ sponsorship naming of select activities
or created attractions
• Opportunity for one on one interaction with core consumer
• Data capture opportunities
• Onsite contests and promotions
Product Sampling
Access to Festival Audio and Video Content
• Provide digital downloads for sponsor use
• Promotional use of exclusive live festival content on sponsor website
• Create Sponsor Podcast with artist content, interviews, and brand integration
Hospitality Program
• VIP viewing area for sponsors and guests onsite
Vip Experience
• VIP Experience packages available for groups, companies, etc
• Preferred Viewing Area
• All-inclusive beer, wine, non-alcoholic beverages
• Opportunities for onsite product sampling from various festival locations
• All-inclusive bites food
• Opportunities for product sales onsite for select products
• 1 vendor voucher for a meal from a participating 20th Street Block Party
vendor
• Product placement opportunities with festival artists, management and staff
• (Customized packages available upon request)
Sponsorship Benefits
2 0 T H S T R E E T B LO C K PA R T Y
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AUGUST 20, 2016
Print Media
• Alternative Weeklies
• National and local print campaign will include sponsor brand ID
Online
Editorial listing under ‘Activities’ section of festival website with details of
partnership
• Promotion in select print buys
• Partner integration on website, social networks, newsletters, etc.
• Promotional Materials
• Editorial listing on the festival website with details of partnership
• Posters and Flyers
• Brand logo with click-through to the brand website featured on the sponsor
page
• Sponsor name and logo included on promotional festival posters and flyers
Program Guide
• Advertising space inside the guide
• Editorial listing regarding partnership with sponsor and various onsite
activities within the program guide
• Sponsor acknowledgement listing within the program guide
• Opportunity for sponsors to create an online digital activation on the Block
Party website
E-mail Blasts
• Branded e-mails will be sent to our database promoting details of the Festival/
Sponsor partnership, activities and promotions taking place.
Producers
2 0 T H S T R E E T B LO C K PA R T Y
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AUGUST 20, 2016
20th Street Block Party will take place in August 2016. Sponsors are already confirming so don’t miss out on this incredible opportunity for your brand to connect with
our music fans.
Noise Pop
Since it began in 1993, Noise Pop has become a north star for the Bay Area music
industry, bringing emerging and promising talent to the forefront of their events
which include the Noise Pop Festival, Treasure Island Music Festival, the 20th
Street Block Party and much more. Noise Pop has solidified itself as the true
amalgamator of Bay Area culture, and with all of it’s events continues to do what it
has always done best: celebrate the independent arts within the city at large.
Ne Timeas Restaurant Group
The Ne Timeas Restaurant Group, a collaboration between chef Thomas
McNaughton, restaurateurs David Steele and David White, currently includes
projects: flour + water, central kitchen and salumeria as well as the bar Trick Dog.
FO R S P O N SO R I N Q UI R I E S , P LE A S E CON TACT
Lauryn McCarthy
e:
laurynmccarthy@noisepop.com
t:415.602.9706
Shauna Saneinejad
e:
shauna@noisepop.com
t:408.480.5150
Noise Pop Industries
2180 Bryant Street
Suite 105
San Francisco, CA 94110
20thstreetblockparty.com