Critical Steps for Addressing Image Blocking

Critical Steps for Addressing
Image Blocking
Elias Haslanger, DHS Email Marketing Manager
Dell Consumer Email
Tuesday, February 26, 2008
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Challenge: Image Blocking
Many users today don’t see images
due to user preferences or ISP
default settings
MSN
Hotmail
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Gmail
AOL
Yahoo!
Outlook 2003 & 2007
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Result: Incomplete Message &
Poor User Experience
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Image Rendering Varies
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CampaignMonitor.com
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Windows Live Mail
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Gmail
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AOL
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Yahoo!
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Design for it
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Email template should remain intact without
images turned on
Include Action-oriented alt tags within
clickable images (branded)
Include Click to View link at the top of the
email
Creative should balance text and images
Refrain from using background images
Use images with discretion
Make sure the images add to the communication
Mind your K size, keep it under 70K total
QA across ISPs
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Dell Examples
Email template
should remain
intact without
images turned on
Include Click to
View link at the
top of the email
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Example
Include Actionoriented alt tags
within clickable
images (branded)
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Other Examples
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Credits/Thank You
Elias Haslanger, Dell Consumer
Email
elias_haslanger@dell.com
512-723-8336
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