growing and thriving together

GROWING
AND THRIVING
TOGETHER
2014 COMMUNITY BENEFIT REPORT
CENTRAL COAST YMCA
Strengthening the Central Coast Community for over 100 years
www.centralcoastymca.org
Dear Friends,
In December 2013, our Board of Directors approved a new strategic plan, with our number
one goal to grow membership. This was important for two reasons. First, our mission is to
improve the lives of people in our communities and we believe the more people we reach,
the stronger and healthier our community becomes. Positively affecting people’s lives is
our cause. The second reason allows us to meet our cause; growth improves our financial
viability so we can do more.
Our growth plan included many specific strategies and we are pleased to report that yes
indeed, we did see significant growth in 2014. The number of Y members grew by 22% over
2013; the number of all people involved in the Y grew to 28,500, a 14% growth and overall
revenue grew by 7%.
Program partnerships expanded, as well. We started a new partnership in Pajaro with the
Community Service District, managing all program activities at the newly constructed Pajaro
Park. Over 500 children participated in sports, fitness classes and day camps during the first
year. It exceeded our expectations. We continued working in Alisal offering swim lessons to
prevent drowning, Big Sur offering day camp to reduce summer learning loss and started a
new day camp in Gonzales in partnership with the Gonzales School District.
We are excited about the future as we launch strategies related to our second goal of
expanding our role in chronic disease prevention. We are working on new partnerships to
prevent diabetes and help more people have access to physical activity.
Our work does not happen without your support and for that, we are sincerely grateful. Thank
you for helping the Y develop successful youth, support healthy living and help all people live
fulfilling lives.
Sincerely yours,
Barbara McGaughey
President & CEO
Dr. Deneen Guss
Chair, Board of Directors
2014
BOARD OF
DIRECTORS
Dr. Deneen Guss, Chair
Adrienne Laurent, Secretary
Valerie Schlothauer, Treasurer
Robert Bianchi, Past Chair
Tama Bistrian
Terry Feinberg
Terrie Fuentes
Jacklyn Graham
Sam Horn
Jesse Lopez
Tom McAuliffe
Kelly McMillin
Karen Miller
Claudia Pizarro-Villalobos
Joe Quijada
Keith Severson
Clark Watkins
OUR AREAS
OF FOCUS
OUR MISSION
YOUTH DEVELOPMENT
All kids deserve the opportunity to discover who they are and what they can achieve,
under the guidance of adults who care about them and believe in their potential. We see
every interaction with young people as an opportunity for learning and development.
HEALTHY LIVING
Health and well-being are all about balance. That's why we help people and families
build and maintain healthy habits for spirit, mind and body in their everyday lives.
By helping kids, adults, families and seniors from all backgrounds improve their health
and well-being, we build a stronger community.
SOCIAL RESPONSIBILITY
With our doors open to all, we work every day to connect people from all backgrounds
and support those who need us most. We take on the most urgent needs in our
community and inspire a spirit of service in return. Our members, volunteers and staff
demonstrate the power of what we can achieve by giving back together.
FINANCIAL
AND OPERATIONAL
INFORMATION
The Central Coast YMCA embraces the values
of caring, honesty, respect and responsibility,
with a mission to strengthen community
through programs that develop youth, support
healthy living and foster social responsibility.
OUR VISION
To ever expand our positive impact by helping
more people gain the skills and support they
need to live healthy and fulfilling lives.
OUR VALUES
We embrace the values of caring, honesty,
respect and responsibility, in all our
interactions and decisions.
Revenue ..................... $5,767,362
Expense ..................... $5,948,808
Contributions............. $1,286,435
Employees.................. 456
Volunteers................. 934
YOUTH DEVELOPMENT
3,188
CHILDREN
PARTICIPATED
IN Y SPORTS
1,039 CAMPERS
PARTICIPATED IN
SUMMER CAMPS
ACROSS THE CENTRAL COAST
966 KIDS
BENEFITED FROM
AFTER SCHOOL
ENRICHMENT
93%
OF CHILDREN
GAINED
CONFIDENCE
THROUGH Y PROGRAMS
Jose’s Story
Jose would always walk
past the Salinas YMCA
after school with his
mom and siblings.
He wondered what it
was like in the building
where he saw boys
and girls running in
with swimsuits
and basketballs.
He managed to convince
his mom, Audrina
to take him into the
building ‘just to see what it was like’.
As soon as he walked in, he knew he wanted
to be there every day. He saw kids playing
basketball in the gym, reading in the kids
zone and learning to swim in the pool. His
mom was worried that they might not be able
to afford it since his dad Jose Sr. was just laid
off of work.
Luckily, our membership staff was able to
offer Audrina and Jose financial assistance
towards a family membership. For the first
time, Jose feels like he has something to look
forward to after school and he is looking
forward to his first ever summer camp.
HEALTHY LIVING
Diane’s Story
85%
OF FAMILIES IN
HEALTHY
FAMILY
HOME
100
ENHANCE® FITNESS
MEMBERS
28,518
ACHIEVED
AT LEAST
150
MINUTES
OF PHYSICAL
ACTIVITY
PER WEEK
INDIVIDUAL
HEALTHY LIVING
PROGRAM PARTICIPANTS
Diane started
visiting the
Watsonville YMCA
in 1990.
She needed a way
to get in shape after
the birth of her baby
but didn’t want to
be surrounded by
people who would
make her feel
uncomfortable
and judge
her appearance.
It’s now 2015 and Diane lost those 50 pounds
of baby weight a long time ago. Her daughter
learned to swim at the Watsonville Y pool and
her younger daughter (born while she was a
member at the Y), took part in their LeadersIn-Training program during summer camp.
Every time Diane sees a prospective member
taking a tour, she says ‘You’ll love it here!’
because it’s the way she has felt for over
25 years.
SOCIAL RESPONSIBILITY
19,614
HOURS
CONTRIBUTED BY VOLUNTEERS
ALL ALONG THE CENTRAL COAST
YOUTH
IN THE Y'S
AFTER SCHOOL
PROGRAM
1
PARTICIPATE IN
SERVICE
LEARNING PROJECT
EACH MONTH
$316,424
AWARDED IN
FINANCIAL ASSISTANCE
Mark’s Story
I volunteer for the
YMCA because I
believe the mission
is valuable to our
community. I believe
the programs work
to help youth and
families build better
values, and healthier
bodies and minds.
I believe the youth
programs give at-risk
youth, alternatives
that are needed to
build self-esteem
and teach them
positive values.
I am a member
because I believe
it is important to
give back to the
organization that
gives good value to our community.
I think my personal experience at the Y helps me
be a more effective volunteer.
THANK YOU TO OUR DONORS
Over 800 individuals
and businesses
helped kids and
families achieve
improved
well-being through
the Y in 2014.
Community Foundation
for San Benito County,
Christiano Family Fund
Kelly and Teresa McMillin
Waste Connections
Tanimura & Antle
Karen Miller
and David Polk
Andy Weighill
Clark Watkins and
Charlotte Noyes
Roy and Carole Morris
Don Cooley
Hans & Elizabeth Wolf
Foundation
Ocean Mist Farms
Rebecca Wolf
GOLD TRIANGLE
D’Arrigo Bros. Co.
of California
Pacific Valley Bank
Roger Powers
SILVER TRIANGLE
R.C. Farms
(Gifts of $2,400 - $4,999)
Captain Cooper
Parent Club
Recology
Bob and Crystel Bianchi
General Farm
Investment Company
Salinas ToyotaScion-Hyundai
San Juan Oaks Golf Club
ABK Cherry
Frank and Jacklyn
Graham
Community Foundation
for Monterey County,
Nancy Ausonio Fund
Aon Insurance
Guerra Nut Shelling
Shamrock Seed Company
Geoff Arnold
Dee Hone
Robert Stratton
Ausaymas Farms
Steve Hudner
Helen Swanson
B & P Packing Company
Kevin Jeffery
TekNova
Ed and Margie Barrios
JM Electric
Berry Pack
California Water Service
Listed are our
Chair’s Roundtable
Members who
donated $1200 or
more this past year.
RED TRIANGLE
(Gifts of $1,200 - $2,399)
Chevron Energy
Solutions
Gloria Clinton
Comerica Charitable
Foundation
Diane Cooley
Damon Felice
First Church of Christ,
Scientist, Monterey
Merv and Jolee Selvidge
Dandy Cooling
Company, LLC
(Gifts of $5,000 - $9,999)
Sharon Damon
Dole Fresh Vegetables
Graniterock
Hayward Family
Foundation
Community Foundation
for San Benito County,
Felice Family Fund
Community Foundation
Santa Cruz County
County of Monterey
County of Santa Cruz
David and Lucile Packard
Foundation
Driscoll’s Philanthropy
EA Sports/NBA Cares
Perry Flicker
Harden Foundation
Jessica McKellar
Monterey Peninsula
Foundation
Flips Gymnastics Booster
Pebble Beach
Company Foundation
Pajaro Valley Community
Health Trust
Vearl and Sharon Gish
Steve Snodgrass
Nancy Buck Ransom
Foundation
The Don Chapin Company
Gerald and Mary
McCullough
Union Bank of California
Renee Jorgensen
The Nunes Company, Inc.
Barb McGaughey
Mark and Jill Kennedy
Pauline Tomasini
Paraiso Vineyards
CHAIR’S
GOLDEN CIRCLE
Tri Cal, Incorporated
Charlie Perston
Jackie McAbee
True Leaf Farms
Precor
Community Foundation
for Monterey County
Mark and Ann McAuliffe
UESUGI Farms
Salinas Valley Memorial
Health Care System
Community Foundation
for San Benito County
Robert Luster, JR
Tom and Mary McAuliffe
Richard Denier
(Gifts of $10,000+)
Tanimura Family
Foundation
Taylor Farms
United Way
of Monterey County
United Way
Santa Cruz County
Wells Fargo Bank
Salinas Community YMCA
117 Clay Street
Salinas, CA 93901
831.758.3811
Watsonville Family YMCA
27 Sudden Street
Watsonville, CA 95076
831.728.9622
YMCA of San Benito County
351 Tres Pinos Road, Suite A-201
Hollister, CA 95023
831.637.8600
South County YMCA
560 Walker Drive
Soledad, CA 93960
831.678.1239
YMCA of the
Monterey Peninsula
600 Camino El Estero
Monterey, CA 93940
831.373.4167
Association Office
500 Lincoln Avenue
Salinas, CA 93901
831.757.4633
www.centralcoastymca.org
Photo courtesy of
Mary Beth Bowman Photography