WSOU Media Kit

about wsou
Welcome to the number-one college radio station and the only full-time modern active rock station serving the New York area!
WSOU is the only all metal radio station in the US. WSOU broadcast stretches across the New York/New Jersey metropolitan
area, including all 5 boroughs of New York City, northern and central New Jersey, and parts of Westchester and Rockland
counties. WSOU also broadcasts on iHeartRadio and at www.wsou.net
TERRESTIRAL LISTENERS
WSOU, Seton Hall Pirate Radio, is the number-one college radio station in New Jersey.
According to the Fall 2014 Arbitron PPM ratings, WSOU reaches 65,00 listeners each week,
making Seton Hall Pirate Radio the most listened to student-run station in the New York Market.
The WSOU listeners are mostly male (76%) and 66% of the audience is between the ages of 1234. The November 2009 PPM results show that WSOU has the youngest median age – 19 – of
any radio station in market. The station is ranked 9th in the market for “time spent listening”,
with the average listener spending 2:45 hours a week tuned to 89.5 FM.
The listeners tune to the station from almost any location, but about 80% of WSOU’s audience
listens to the station in their car and/or at home. Additional Arbitron research has shown that
nearly 63% of WSOU’s audience is from households with an income of $75,000 or more.
digital
WSOU’S SOCIAL MEDIA FOLLOWERS ARE OUR SUPERFANS.
WSOU uses social media as an extended arm of the radio broadcast to inform and
enlighten our listeners.
digital
ONLINE LISTENERS
35%
30%
25%
20%
15%
10%
5%
0%
80%
20%
80% LISTENING ON DESKTOP
20% VIA TABLET OR MOBILE
SOCIAL MEDIA STATS
1,900+
14,000+
5,000+
LISTENER PROFILE
DANNY
23 YEARS OLD | UNIONDALE, NY
MIKE
29 YEARS OLD | NUTLEY, NJ
JASON
40 YEARS OLD | HOWELL, NJ
OCCUPATION
Construction Worker
Sales
Police Officer
WHAT DO YOU
LIKE TO DO IN
YOUR SPARE
TIME?
“Play Guitar. I’m also a bit of a
techie and like to work on my
computer”
“Outdoor activities, hiking and
camping”
“Ride my motorcycle, go to concerts,
hang out with my daughters”
VEHICLE
2003 Honda CRV
2010 Ford Mustang
2012 Dodge Ram
MARITAL
STATUS
In a relationship
Single
Married
CHILDREN
2 Cats
None
5 and 8 year old daughters
UNDERWRITING
As a noncommercial station, WSOU may broadcast underwriting
sponsorship announcements. Underwriting allows businesses to raise
awareness of their products and services while also supporting the
nonprofit operations of WSOU.
RATES
Underwriting sponsorships are available on a “per spot” basis at the
following rates:
$20 for a 15-second spot read live on air by our DJs
$35 for a 30-second produced or live spot
$50 for a 60-second produced or live spot*
A minimum of 10 underwriting spots is required for any buy. WSOU offers a
5% underwriting discount to IRS recognized 501 (c) (3) nonprofit
organizations.
PRODUCTION
All 15-second spots are read live by WSOU disc-jockeys. A client sponsoring
30 or 60 seconds spots is entitled to a produced spot upon request,
prepared in the WSOU studio. All ad content is subject to the discretion of
WSOU-FM Business Department.
Time slot availability is solely on a “first come, first serve” basis.
UNDERWRITING RULES
Program underwriting is a bit different from advertising on a commercial radio
station. All underwriting spots are subject to federal regulations, which govern
what kind of underwriting announcements noncommercial stations like WSOU
can accept. Seton Hall University, a Catholic university, also reserves the right to
refuse underwriting that it believes conflicts with the mission and values of the
university. Some of the basic restrictions include:
1. Announcements can identify an event or product, but cannot contain calls to
action, nor can they mention price.
2. Words such as sale, discount and limited offer are prohibited, as are
testimonials.
3. Language must be value neutral.
Even with these limitations, WSOU creates copy all the time that meets our
clients’ needs. Plus, you get the added advantage of having a spot that stands
out, as WSOU does not have long commercial breaks that encourage listeners to
tune out.
*Under FCC regulations, 60-second spots are only available to nonprofit
organizations
PROGRAMMING
MONDAY
THURSDAY
"STREAMLINED” | 8Pm – 10MID
Modern rock with a twist! You’ll recognize bands that you know and
love like Foo Fighters, Linkin Park, Nirvana, and Stone Temple Pilots,
but you will hear their songs that rarely get played on the radio.
"THAT OTHER 70S SHOW" | 10PM – 12MID
Everything 70s that rocks.
"VINTAGE 80S" | 8 – 10PM
All genres of 80s metal, with an emphasis on bands that helped make
WSOU the metal station it is today.
TUESDAY
FRIDAY
"PUNK UNIVERSITY" | 8 – 10PM
Spins both old and new punk rock, hardcore and ska. You’ll hear
everything from Minor Threat and the Dead Kennedys to Casey Jones
and The Clash.
"NEW MUSIC FRIDAYS" | 8 – 10PM
Every Friday, WSOU spins the top ten songs that are rockin’ our charts,
plus you’ll hear a brand new album in its entirety!
“STORMING THE RAMPARTS" | 8PM – 10PM
100% epic metal
"UNDER THE STARS" | 10 – 12MID
The best in emo, screamo and post hardcore music. My Chemical
Romance and Thursday both got their starts on this show.
"OUT OF BABYLON" | 10 – 12MID
“Out of Babylon” plays Christian hard rock and features interviews and
discussions on all sorts of issues from a Catholic
perspective.
WEDNESDAY
SUNDAY
"STREET PATROL" | 8 – 10PM
Plays only local and unsigned artists. Biohazard, Type O Negative, Ill
Nino, Life of Agony and more started on this show.
"CAMPUS BUZZ" | 8 – 11PM
WSOU’s home for indie and college rock. A popular stop on the dial for
those who love bands like Minus the Bear, Radiohead, and Cage the
Elephant.
“HARDORE REALITY" | 10 – 12MID
Playing the best in hardcore in the New Jersey/New York area and
across the nation, both current and classic, as well as artist interviews.
"WHAT YOU’VE BEEN MISSIN" | 11PM – 2AM
WSOU’s weekly Hip-Hop show, with an emphasis on up and coming artists.