Media Kit

RadioK.org 770 AM 100.7 FM 104.5 FM
UNDERWRITING WITH RADIO K
Are you a local
business or
organization
trying to let
students know
about
your business?
Hoping to
attract
professors and
staff to be your
customers?
Want to let
Radio K’s
listeners know
about your
organization?
How your business can reach more
customers.
Radio K is the award-winning student-run radio station of the University of
Minnesota, playing an eclectic variety of independent music both old and
new.
Radio K educates students, breaks ground in musical programming, and
provides cutting-edge cultural coverage through our specialty shows and
Culture Queue.
2014 CMJ awards:
2013 CMJ awards:
• Best Community Resource
• Most Creative Programming
• Biggest Champion of the Local Scene • Best Community Resource
• Biggest Champion of the Local Scene
• Voted City Pages Best Radio Station 2013!
• Best Local Music Broadcast 2012 – Radio K’s Off The Record !
• Famous for support of the local music scene and loyal listeners
• Listener supported radio = highly targeted audience
Radio K’s quality programming attracts an audience that is active in the
community and is distinguished by their youth and level of education.
Capitalize on this audience that is highly informed and on the cutting edge of
music, arts, news, and politics.
Radio K
• Educates students
• Breaks ground in musical programming
• Provides cutting-edge cultural coverage through our specialty shows and
Culture Queue
1
Radio K • 612-625-3500 • radiok@umn.edu
RadioK.org 770 AM 100.7 FM 104.5 FM
Reach your ideal target
audience.
RadioK.org has
been recently
revamped to bring
listeners fresh new
content about the
artists they love
the most – and the
underwriters that
support their
favorite station.
• 50% under 35 years of age
• 96% are college-educated
• 83% eat out at restaurants
weekly
Align your business with
Radio K.
• Listeners support our
underwriters
• Attract new customers
• 63% patronize our
underwriters
Our audience extends
beyond the metro area
streaming on our
website!
• 7,447 absolute unique
visitors monthly
• 65,475 page views per
month
• 58.9% are returning
visitors, 41.1% are new to
website
Sponsorship opportunities
On-air announcements
• Your message will reach our local and online listeners – great for
events and branding your business.
Website
• Radio K’s website offers a myriad of rich content - a local music
events calendar, playlists, free mp3 downloads, music reviews, and
more!
Radio K Fundamental
• Sponsor our popular daily feature that educates listeners about
’
history’s most influential
musicians
Member Newsletter
• Your business will be featured in our monthly newsletter emailed
to our loyal supporters
Specialty Show Sponsorships
• Sponsor one of our popular Specialty Shows that highlight various
genres of music such as jazz, electronica, hip-hop, instumental,
international, punk, ska, and more!
Concert Calendar
• Sponsor this popular, online calendar of must-see music events
2
Radio K • 612-625-3500 • radiok@umn.edu
RadioK.org 770 AM 100.7 FM 104.5 FM
Sponsorship Rates
Media
Description
On-Air
15 Second Spots
Price
Drive Time
6 AM - 9 AM
Monday-Friday
3 PM - 6 PM
Monday - Friday
$50
Prime Rotation
Monday-Friday
Best times available
6 AM - Midnight
$40
Weekend
Saturday-Sunday
$40
Newsletter
Mention and link in
monthly letter to
donors
$250 per issue
Website Ad
Specs: 234x60 Pixels
Max 50 KB
Animated
$250 per month
Twitter or Facebook
Mention
Mention on twitter.com/
RadioK or
facebook.com/radiok
$250 per tweet
Special Packages
Package A:
12 on-air announcements (15 seconds)
RadioK.org website tile for 30 days
Investment: $250 per month
Package B:
30 on-air announcements (15 seconds)
RadioK.org website tile for 30 days
Membership in Radio K’s Music Lover’s Card program
Investment: $450 per month
Package C:
90 on-air announcements (15 seconds)
RadioK.org website tile for 30 days
Membership in Radio K’s Music Lover’s Card program
Mention in Radio K’s membership newsletter
Investment: $900 per month
3
Radio K • 612-625-3500 • radiok@umn.edu
RadioK.org 770 AM 100.7 FM 104.5 FM
Become An Underwriter
Support Radio K and Market YOUR Business!
Introduce our audience to your business!
Support we receive from businesses through underwriting is vital to the success
of Radio K’s programming.
Businesses support Radio K with a philanthropic mindset or to meet their
marketing objectives with a variety of underwriting and sponsorship
opportunities: on-air underwriting announcements, member newsletter, Specialty
Show Sponsorship, etc .
What is Underwriting?
Underwriting is the name the FCC has given to on-air announcements
acknowledging public radio’s supporters from the business community.
Underwriting is an important source of funding for the station. While
contributions from listeners is a major source of revenue for the station,
underwriting support from the business and non-profit community enables you to
reach new customers while allowing Radio K to broadcast programming we
could not otherwise provide.
Radio K delivers a cost effective, highly targeted audience. Underwriting
provides extended marketing value, allows you to capture maximum mindshare,
and strengthens your brand within the Radio K community.
Radio K's Audience
Radio K attracts one of the market’s most sought-after demographics.
Radio K’s audience is comprised of a high concentration of active 18-54 year
olds that are well educated, have a high disposable income, are discerning in
taste and have a passion for cutting edge music, entertainment, and
technology.
By supporting Radio K’s programming, you can reach this valuable audience!
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Radio K • 612-625-3500 • radiok@umn.edu