Original Cookie Recipe since 1932

Biscoff Cookies
Introducing
Original Cookie Recipe since 1932
THE BOONE FAMILY
Our tradition of quality craftsmanship began when the Boone
family established their business,
Lotus Bakeries, in 1932. Today,
the third generation of the Boone
family continues this tradition,
making theirs the top selling biscuits in Belgium, Holland, Luxembourg and France. Lotus Bakeries
uses only the highest quality ingredients, and the original baking
and caramelization processes are followed exactly. An expert panel
of bakers and Boone family members themselves judge the flavor,
color and texture of the biscuits daily to maintain their incomparable taste.
BISCOFF HISTORY
In Belgium, decorative caramelized biscuits, called Biscoff in
the U.S. and “speculoos” in Europe, were traditionally used to
celebrate weddings and births, to teach history, and to chronicle
war. Today speculoos make up 20% of all the cookies eaten in
Belgium and are still an important part of their culture.
Europe’s alternative
to peanut butter.
For more information please contact us at
retail@biscoff.com or 1-800-422-2924
Ingredients: Biscoff 57% (Wheat flour, Sugar, Vegetable oils (contains
one or more of soy bean oil, sunflower oil, canola oil, palm oil), Soy
flour, Brown sugar, Leavening (sodium bicarbonate), Salt, Cinnamon),
Canola oil, Sugar, Emulsifier (soy lecithin), Citric acid.
ALL NATURAL INGREDIENTS • 0 GRAMS TRANS FAT PER SERVING
Biscoff Spread 400 Gram Jar
QUANTITY NET WEIGHT ITEM UPC CODE CASE UPC CODE GROSS CASE WEIGHT CASE DIMENSIONS (H x W x D)
PACK DIMENSIONS (H x D)
CASE CUBE PALLET CONFIGURATION ITEM NUMBER 8 jars per case
14 oz. (400g)
0-21788-50695-9
100-21788-51695-5
11 lbs. 4.6” x 12.4” x 6.3”
4.4” x 2.9”
0.207
231 cases; 11 high, 21 tie
51695
INTRODUCTION TO THE U.S.
For decades, Biscoff has been
Europe’s favorite cookie to
enjoy with coffee. Its popularity in the U.S. spread when this
crisp, delicious cookie began to
be served onboard airplanes.
Passengers clamoring for more
of these delicious cookies were
delighted to find they could enjoy Biscoff at home or share
them as gifts through our catalog and website. To answer a continually growing demand, Biscoff is now available in fine retail
stores throughout the U.S.
Biscoff Spread 20 Gram Cup
QUANTITY NET WEIGHT CASE UPC CODE
GROSS CASE WEIGHT CASE DIMENSIONS (H x W x D)
PACK DIMENSIONS (H x D)
CASE CUBE PALLET CONFIGURATION ITEM NUMBER
100 cups per case
0.7 oz. (20g)
100-21788-50691-8
5 lbs. 2 oz.
3.8” x 10” x 10.1”
2.25” x 5.62” 0.22
144 cases; 12 high, 12 tie
50691
Distributed by: Lotus Bakeries North America
50 Francisco Street, suite 115
San Francisco, CA 94133
Europe’s alternative to peanut butter.
Your Customers “LOVE” Biscoff Spread
The reaction from Biscoff consumers to Biscoff Spread has
been amazing! In 2 short years, Biscoff Spread became one
of the top selling products on Biscoff Gourmet’s website
and catalog. Here are some comments from Biscoff fans.
The Speculoos à Tartiner (Biscoff Spread) was amazing. Imagine in not-too-sweet gingersnap, spicy and
bold, that you can smear over a piece of baguette. Or
lick right off the spoon. Move over Nutella!
David Lebovitz on www.davidlebovitz.com
The new Biscoff Spread is a food
revelation. A similar consistency to
peanut butter, it is a smooth spread
made of blended Biscoff cookies. The spread is perfect on toast,
stirred into oatmeal, warmed and
drizzled over vanilla ice cream,
or, as I do most frequently, eaten
directly from the jar.
Desiree Brown
– Biscoff fan on Facebook
JARS OF SPREADABLE SPECULOOS.
Crushed-up cookie paste deliciousness. I squeaked. Audibly. Forget Nutella,
forget peanut butter, forget anything else:
this stuff trumps. Catherine K
- Reviewer of Biscoff Coffee Corner
on Yelp.com
The secondlunch.com blog writer
The Biscoff Spread Story
Unique Recipe
Biscoff Spread Inspiration
Europe’s alternative to Peanut Butter
A TELEVISON COMPETITION
• Biscoff Spread is made with Original
Lotus Biscoff Cookies.
Biscoff Spread’s story begins in Belgium in early 2007 with the simple but brilliant idea of Els Scheppers, a culinary enthusiast. Her
idea? Create a creamy spread with the unique taste of
Lotus Speculoos cookies. With recipe in hand, Els
entered the Belgian prime time TV show “De
Bedenkers” (The Inventors), competing against
2,000 other entrants. On November 25th a jury
of food experts and TV personalities chose Els’s
Speculoos spread recipe as one of the finalists of
the competition. Lotus Bakeries and Els
Scheppers worked together to perfect the recipe and so gave birth to
this new culinary delight!
• The main ingredient is Biscoff – made
with over 57% Biscoff cookies.
• It has a creamy and smooth
structure with consistency
of peanut butter.
• Contains no artificial colors,
flavors or preservatives.
• It is free of nuts!
I let my students taste the spread last week
at our dinner party. Their eyes lit up. They
were in love. One of them immediately
texted a classmate who was in Belgium, one
she doesn’t even know very well, to beg her
to bring back some Speculoos.
Biscoff Spread survey in the United States
How would you rate your satisfaction
level with Biscoff Spread.
What time of day do you use Biscoff Spread?
A commentator
on www.postpunkkitchen.com
ANY TIME
LOVE IT
SNACKS
LIKE IT
DINNER
NEITHER LIKE
NOR DISLIKE IT
LUNCH
DISLIKE
BREAKFAST
HATE IT
0
0
10% 20% 30% 40% 50% 60% 70% 80% 90%
AS AN INGREDIENT
FOR OTHER MEALS
CHOCOLATE SPREAD
OTHER
PEANUT BUTTER
ON FRENCH TOAST,
WAFFLES, PANCAKES
JAM/PRESERVE
AS A TOPPING
FOR DESSERT/FRUIT
HONEY
AS A DIP FOR
FRUIT/PRETZELS
MAPLE SYRUP
BY ITSELF
NUT BUTTERS (OTHER
THAN PEANUT BUTTER)
ON BAGEL, TOAST,
ENGLISH MUFFIN
OTHER
10%
20%
30%
40%
50%
60%
70%
10%
20%
30%
40%
50%
60%
70%
80%
Would you consider using Biscoff Spread as
an alternative to any of the following items?
How do you use Biscoff Spread?
0
I was just introduced to this product last
night at work as one of the nurses had the
spread and cookies... So yummy. Would
love to find it locally to use as a peanutbutter substitute since my 2 yr old is allergic
to peanuts....
0
10%
20%
30%
40%
50%
60%
70%
80%
Biscoff Spread
becomes an
overnight success
in Europe
When introduced in Europe, Biscoff Spread delivered
incremental sales in the spread category. Consumers
that purchased Biscoff Spread also purchased other
specialty nut spreads and peanut butter.
• Almost 3 years after its launch in February 2008,
Biscoff Spread sales still deliver strong continuous
growth period to period.
• Biscoff Spread was sold out in 3 hours when first
introduced in Belgium.