Henkel Innovation Letter I/2011 - Henkel

Innovation Letter
I/2011
A global leader in brands
and technologies.
Contents
Dear All,
In this issue of our Henkel Innovation Letter we are pleased to introduce to
you some selected innovations from our business units:
Laundry & Home Care:
All new Henkel products are
X
Persil Gold Plus “Brilliance”
required to contribute to
X
Silan Aromatherapy
sustainable development in at least
X
Pril Hygiene
one of our 5 focal areas:
X
Bref / WC-Frisch Duo-Aktiv
energy & climate, water &
Cosmetics / Toiletries:
X
Schauma Silk Comb
X
Gliss Kur Wonder-Serum-Sprays
X
Fa Mystic Moments
X
BC Curl Bounce
Adhesive Technologies:
X
Pattex Power Foam
X
PowerTAB 3in1
X
Loctite 3090
X
Terostat 8597 HMLC
wastewater, materials & waste,
health & safety, social progress
Best regards,
Your Investor Relations Team
January 13, 2011
2
Laundry & Home Care:
Persil Gold Plus “Brilliance”
New improved formula - for shining whites & bright colors
X
Frequent washing can turn laundry gray
and dull over time
X
New Persil Gold Plus with „Brilliance Formula“
removes even smallest dirt and limescale
depositions deep down from the fibers,
giving back their original brilliance
X
New Persil Gold Plus offers perfect cleanliness,
making sure that laundry remains shining
& bright, wash after wash
X
Rollout: Western Europe
Henkel Innovation Letter
3
Laundry & Home Care:
Silan Aromatherapy Relaunch
Softener for an extraordinary feeling of well-being!
X
New Aromatherapy range with attractive concepts
based on recent wellness trends
X
Highly appealing fragrances (proven by consumer tests)
combined with wonderful softness
X
Formula contains Perfume Pearls (encapsulated
perfume) for extra long-lasting freshness
X
Available in the scents Tahiti Relax, Bali Sensation,
Hawaii Secrets and Tropical Energy
X
Rollout: Eastern Europe
Henkel Innovation Letter
4
Laundry & Home Care:
Pril Hygiene
Hygienic hand dishwashing detergent - cleanliness you can smell!
X
Pril Hygiene combines strong degreasing power and
hygienic cleanliness for perfectly clean dishes
X
Its powerful formula
Æ
attracts grease like a magnet
Æ
is effective against bad food odors from dishes
such as fish, meat, garlic or onion
Æ
X
gets dishes hygienically clean
Rollout: Eastern Europe
Henkel Innovation Letter
5
Landry & Home Care:
Bref / WC-Frisch Duo-Aktiv
Extra clean & cresh toilet with every flush
► Relaunch of best selling toilet rim block
► Our point of difference: Unique rim block visualising
duality “Clean& Fresh“
► Formula with improved cleaning ingredients and better
fragrance
► New advertising concept focusing on dual “Clean &
Fresh” function with improved liquid cleaner formula &
more freshness; new packaging design
► New scent: White Flowers
► Rollout: Europe
Henkel Innovation Letter
6
Cosmetics/Toiletries:
Schauma Silk Comb
The first care line from Schauma for direct combability and noticeably supple hair
X
With anti-knot effect
X
Makes even the most rebellious hair easy to
comb, supple and shiny
X
Contains silk protein and detangling agents
X
For dry and dull hair
X
Rollout: Europe
Henkel Innovation Letter
7
Cosmetics/Toiletries:
Gliss Kur Wonder-Serum-Sprays
The first treatment sprays that are as effective as a serum and as light as a spray
X
With Cell Repair System
X
Intensive repair and nourishment without
weighing down the hair
X
For deeply repaired hair full of shine and
suppleness
X
For daily use
X
Rollout: Europe, Asia-Pacific
Henkel Innovation Letter
8
Cosmetics/Toiletries:
Fa Mystic Moments
Enchanting body care line that takes you off into a sensual, mystical world
X
Seductive, mysterious fragrance, that
enchants the body and mind
X
Rich in precious, skin softening
ingredients
X
Provides 24h reliable protection
X
Rollout: Europe, Middle East/Africa
Henkel Innovation Letter
9
Cosmetics/Toiletries:
BC Curl Bounce
The first hair care range to memorize the perfect shape and bounce of curls
X
With Curl-Memory-Complex
X
Ultimate hair therapy for curly and wavy hair
types
X
Memorizes the optimal natural shapes of curls
X
For 100% curl bounce – right after the first
use!
X
Rollout: Global
Henkel Innovation Letter
10
Adhesive Technologies:
Pattex Power Foam
The first PU foam with Henkel’s Ultra-White technology
X
Next generation PU foam with less than 1% monomeric MDI to
ensure a new level of purity and safety
X
No need for labeling with sentence “Limited evidence of
carcinogenic effect”
X
10 times better UV stability: stays white and does not embrittle*
X
10% better thermal insulation properties saves energy*
X
20% higher bonding strength*
X
Rollout: Western Europe
*) vs. Standard PU-Foam
Henkel Innovation Letter
11
Adhesive Technologies:
PowerTAB 3in1
First Humidity Absorber tab featuring unique triple functionality
X
Triple functionality:
1. Anti-humidity: Ultra absorbent active
crystals efficiently combat humidity
2. Patented agent effectively neutralizes bad
smells instead of just covering or masking them
3. Fragrance: The integrated perfume provides a
fresh, clean scent of lavender / spring freshness
X
Long lasting effect: One PowerTAB 3in1 lasts
around 2 months in a room of 20m²
X
Rollout: Western Europe
Henkel Innovation Letter
12
Adhesive Technologies:
Loctite 3090
First gap-filling instant adhesive, considerably expanding the range of uses
X
Two-component instant adhesive that combines
high bond strength and fast curing within
seconds with gap-filling properties up to 5 mm
X
Suitable for almost all materials, incl. metals,
most plastics, rubber, ceramics and even wood,
paper and cork
X
Convenient dual syringe packaging for precise
and clean application without dripping
X
Proven reliability during Dakar 2010 in South
America – the toughest rally in the world
X
Rollout: Europe, Middle East/Africa,
North America
Henkel Innovation Letter
13
Adhesive Technologies:
Terostat 8597 HMLC
Windshield replacement with five-star crash test rating
X
First one-component windshield replacement
adhesive that fulfills the stringent demands of a Euro
NCAP crash test with a drive-away time of only 4
hours
X
Provides customers with a standard of safety that
equals original OEM quality
X
Satisfies even the most stringent OEM specifications
X
Offers the accustomed neat processing
characteristics of Terostat product series
X
Rollout: Global
Henkel Innovation Letter
14
What Can We Do for You?
Investor Relations Team
Christian Andrea Constance
Wietfeld Haschke
Spitzer
Henkel AG & Co. KGaA
Investor Relations
40191 Düsseldorf
Germany
Phone: +49-211-797-3937
Fax:
+49-211-798-2863
E-mail: investor.relations@henkel.com
Ines
Göldner
Oliver
Luckenbach
Stefan
de Diego
www.henkel.com/ir
Henkel Innovation Letter
15