e2v Business TV Templates and guidelines

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e2v Business TV
Templates and guidelines
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5
5
Contents
Principles
Template specification
Basic rules
Typography
1.01
1.02
1.03
Applications
Corporate brand
Internal brand
Whoosh!
2.01
2.02
2.03
Assistance
3.01
2
1.01
Template specification
1366px
Size
1366 x 768 pixels
Resolution
72dpi
Colour
RGB
768px
3
1.02
Basic rules
Branding
Brand placement should comply with the
relevant brand guidelines. See page xx for
full details.
Imagery
Good use of imagery will give your
Business TV template stand-out. But
remember, you must leave adequate
space for the information that will sit
within this template. Imagery should
be used sparingly and never dominate
the screen.
Image style and content should be
dictated by the relevant brand guidelines.
See page xx for full details.
1
2
Shown right:
1+2+3. Branding complies with relevant
guidelines. Plenty of space for
textual information to be added.
3
2+3.Imagery supports brand identity.
Majority of screen still available for
textual information.
4
1.03
Typography
Good layout of your text can make all the
difference with your Business TV screen.
Below are a few pointers that should steer
you in the right direction:
1. Try to ensure your headline is large,
concise and to-the-point.
2. Headline size should be twice that of
your main body text.
3. Use colour to break up and highlight
certain text.
4. Use bold to accentuate important
information.
5. Try to leave plenty of space around your
text, an overcrowded page will not be
inviting to read!
Fonts
Where possible Meta should be used
for the corporate and internal brand,
and Neo-Sans for Whoosh! If these
fonts are not available a simple san-serif
like Helvetica or Arial should be used as
a substitute.
New product announced
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www.e2v.com
Leadership theatre
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www.e2v.com/whoosh
5
2.01
Applications: Corporate brand
Logo size and position
The logo should always be aligned to the right
of the page. 20mm from the page boarders.
Logo size: 57px x 20px
Colours
The e2v corporate brand is a white brand.
Therefore, backgrounds MUST always be white.
The e2v corporate grey and blue should be used
for text and e2v corporate orange as an accent.
20px
20px
e2v corporate orange
100%r 59%g 0%b
e2v corporate blue
0%r 11%g 21%b
e2v corporate grey
Pantone 8002 / 0c 9m 14y 44k / 55%r 41%g 47%b
6
2.01
Applications: Corporate brand
Announcement
New product announced
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wismoluptat. Peratin ullum dolore consed
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utpat. Wscidunt veliquat ad te molore do ent
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www.e2v.com
www.e2v.com
Use full width for longer headlines like this
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• Aut lutem incing ea feugait, quiscil luptat
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wismoluptat. Peratin ullum dolore consed
www.e2v.com
7
2.02
Applications: Internal brand
Logo size and position
The logo should always be aligned to the right
of the page. 17px from the page boarders.
Logo size: 25 x 45px
Strapline: should always be aligned to the left of
the page. 17px from the page boarders.
Font: Meta Medium
Font size: 20px, tracking -25.
Rewards+Recognition
The same rules apply to the placement and
positioning of the Rewards+Recognition logo,
with the following exception:
Font: Meta Medium
Font size: 30px, tracking -25.
17mm
17mm
17mm
17mm
17mm
17mm
17mm
17mm
17mm
17mm
8
2.02
Applications: Internal brand
Colours
e2v corporate blue
0%r 11%g 21%b
The e2v internal brand has a wide colour
palette. These colours should be used as solids
where possible. Tints are allowed if necessary.
e2v bright blue
30%r 62%g 86%b
e2v green
69%r 75%g 15%b
e2v yellow
91%r 89%g 7%b
e2v lilac
51%r 50%g 71%b
e2v blue
19%r 12%g 43%b
e2v purple
57%r 0%g 37%b
e2v red
75%r 16%g 15%b
e2v orange
80%r 51%g 14%b
This colour is reserved for use within the logo
and as text. NEVER use as a background colour
Illustrations
The illustrations are designed to emphasise the user-friendly outlook
of our brand. They give a human feel and keep the brand’s message
informal and innovative.
The rules to using our illustrations help to maximise the visual
appearance of our collateral and must be followed at all times. The
rules are as follows:
1 The illustrations are to be used within the ‘graphic frame’ and
MUST use NO MORE than two colours from the corporate palette
(including white).
2 The illustrations MUST NOT be made up of more
than two colours.
3 They can bleed outside of the graphic frame,
but MUST NOT be visible outside of it.
4 They MUST NOT encroach upon the logo
or strapline.
5 T he illustrations MUST NOT use two different tints of the same
colour.
6 The illustrations MUST NOT use a tint of the background colour.
9
2.02
Applications: Internal brand
New flexible benefits
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www.e2v.com/intranet
Announcement
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laore del dunt enibh eummy
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tie del utet lobor suscipit wisit wis niam el
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www.e2v.com/intranet
Use full width for longer headlines like this
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• Quat, suscillan henisim etueros eugait eugait la
• Aut lutem incing ea feugait, quiscil luptat
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www.e2v.com/intranet
STARS awards 2008
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www.e2v.com/intranet
10
2.03
Applications: Whoosh!
Logo size and position
The logo should always be aligned to the right
of the page. 20px from the page boarders.
Logo size: 57 x 20px
20mm
20mm
Colours
The Whoosh! colour palette is shown below.
These colours should be uses to create blends,
see right. Solids are permitted if blending is
not possible.
whoosh! pink
R237 G6 B119
whoosh! blue
R38 G34 B97
whoosh! green
R202 G219 B42
whoosh! vibrant blue
R0 G180 B216
whoosh! yellow
R249 G236 B0
whoosh! grey
R128 G130 B133
11
2.03
Applications: Whoosh!
The brand graphics are made up of two
parts. There is the graphic mark and then the
background that they sit on. We want to make
sure that these are used correctly and will
explain how we intend the brand graphics to
be used.
The graphic mark
The graphic mark is a combination of concentric
circles that are an abstract representation of the
freedom and forward thinking ethos that the
Whoosh! brand is built upon.
The example opposite demonstrate how to use
the graphic mark correctly.
Here is an example of how to crop and use our graphic mark.
There is no limit to the size it can be enlarged to, or what part
of it to crop. It MUST always be used in this way.
12
2.03
Applications: Whoosh!
Leadership theatre
Indian head massage
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ullum dolore consed Gait luptatie duisi. Wis nos nulla aut nos alit
laore del dunt enibh eummy
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wismoluptat. Peratin ullum dolore consed
Gait luptatie duisi. Wis nos nulla aut nos alit
laore del dunt enibh eummy
www.e2v.com/whoosh
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tie del utet lobor suscipit wisit wis niam el at
acipit wismoluptat.
www.whooshcentre.com
2008 course programme
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ullum dolore consed Gait luptatie duisi. Wis nos nulla aut nos alit
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Use full width forSTARS
longerawards
headlines
2008like this
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• Enim dolortisi te dolutpat loreratet
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• Quat, suscillan henisim etueros eugait eugait la
• Aut lutem incing ea feugait, quiscil luptat
• Aut lutem incing ea feugait, quiscil luptat
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www.whooshcentre.com
www.e2v.com/intranet
13
3.01
Assistance
If you do have any questions, or are unsure
about anything relating to the creation of
Business TV templates for e2v, please contact
Jon Drake on:
+44 (0) 1245 493493
or email:
jon.drake@e2v.com
14