Sunday, May 29, 2016 - Liberty Entertainment Group

Sunday, May 29, 2016
Italian National Day at Castello Italia (INDCI)
“Italian National Day 2015 hosted in Toronto, Canada at
the historic Casa Loma was the LARGEST celebration of
Italian National Day in the world!”
– Deputy Minister of Foreign Affairs, Mario Giro
Italian National Day at Castello Italia (INDCI)
INDCI is a celebration of the culture, heritage and lifestyle of an inclusive community which
has established itself as a driving force in the Canadian social fabric, with deep roots to Italy.
For the second year running, Italian institutions, associations and committees are jointly
coming together to commemorate Italian National Day in Toronto.
INDCI 2016 Event Details
Date: Sunday May 29, 2016
Time:10:00am – 5:00pm
Location: Casa Loma, 1 Austin Terrace, Toronto
Attendance: 5,000 guests approximately
Demographic: People passionate about Italian food, fashion, culture; all age groups and
socio-economic levels; entrepreneurs; trendy; corporate businesses; family-oriented.
INDCI Co-Chairmen
GIUSEPPE PASTORELLI, Consul General of Italy
Giuseppe PASTORELLI was born in Rome on October 15th, 1973. He received a
Law degree “cum laude” from the University of Rome “La Sapienza” in 1996 and
the following year he joined the diplomatic service of the Italian Ministry of
Foreign Affairs. From 1997 to 2000 he worked as a Desk Officer at the Secretary
General’s Office of the Ministry of Foreign Affairs. From 2000 to 2004 he was
appointed ‘Head of the Commercial and Economic Section’ of the Italian
Embassy in Ankara (Turkey). In 2004 he was assigned to the Italian Embassy in
Budapest, Hungary, where he served as ‘Deputy Head of Mission’. From 2008 to
2010 he was appointed as ‘Head of the East Africa Department’ at the
Directorate General for Sub-Saharan Africa at the Ministry of Foreign Affairs in
Rome. From 2010 to 2014 he has been Consul General of Italy in Boston,
Massachusetts. On August 25th , 2014 he began his mandate as Consul General
of Italy in Toronto.
NICK DI DONATO, B.A.Sc. P.Eng., President + CEO, Liberty Entertainment Group
For almost three decades, the Liberty Entertainment Group, lead by Nick Di
Donato has been redefining Toronto’s nightlife experience. As creators of
numerous landmark establishments the Liberty Entertainment Group has become
recognized as one of the most successful and innovative companies in this
industry, appreciating a continuous growth and garnering constant media
attention. At the heart of this evolving urban development President and C.E.O.,
Nick Di Donato. With a passion for creation, a love of architecture, a barometer
for trends, and an eye for design, all married with construction knowledge and
engineering expertise, breathing life into any structure has simply become a
never- ending adventure for Nick Di Donato.
Italian National Day at Castello Italia – Vision Board
INDCI 2015 – By the Numbers
•
40,000
Cash donation to support the teaching of Italian
Language in Ontario
•
20,000
Authentic Italian culinary samples from 12 Italian
food vendors
•
18,000
Visitors to Casa Loma that enjoyed the ‘Discover
the Other Italy’ cultural art exhibit in June
•
9,000
Gourmet pizza slices served
•
8,500
Glasses of wine decanted from nine signature
Regions in Italy
•
5,000
Cups of espresso consumed
•
4,200
Patrons in attendance for INDCI
•
46
Corporate and individual sponsors participated
•
19
Italian National Day entertainers + performances
INDCI 2015 – Media Coverage
Print / Radio / Broadcast:
•CHIN Radio + TV
•OMNI
•Corriere Canadese
•Panoram Italia Magazine
•Best of Toronto
Social Media Insights*:
•Websites - 80,000+ Unique Visitors/Year
•Facebook – 44,000+ Friends/Followers
•Twitter – 12,700 Followers
•Instagram – 6,300 Followers
*Including Castello Italia, Casa Loma and Liberty Group platforms
INDCI 2015 – Dignitaries & Special Guests
INDCI brought out special guests and dignitaries from all levels of government
(municipal, provincial and federal) as well as top level celebrities.
The one element that united everyone was the passion for all things Italian.
INDCI 2015 – Food & Wine Showcase
Authentic Italian Cuisine:
Pizza Pizza, Grande Cheese, Bucatini, Ristorante Boccaccio, Cibo Wine Bar, Casa D’Iorio, Za Za
Espresso Bar, Queen Margherita Pizza, Cibo Wine Bar, Sabrina, Pristine Fine Foods, Aurora,
Faema, Galbani, Molisana and more.
Italian Regions & Vintages – Profile Wine Group:
• Abruzzo: Montepulciano d’Abruzzo Casale Vecchio, Pinot Grigio
• Veneto: Merlot del Veneto, Chardonnay del Veneto, Mara Ripasso
• Piedmont: Barbera d’Asti
• Tuscany: Chianti Colli Senesi
• Marche: Verdicchio, Rosso Piceno
• Puglia: Negroamaro
• Friuli: Prosecco
• Sicily: Nero d’Avola
INDCI 2015 – Entertainment + Activities
ACTIVITIES:
Discover the Other Italy Photography Exhibit
Children’s Live Painting / Storytelling
Venetian Mask Making
PERFORMERS:
Arianna
Joe Giampaolo
Deland Giordano
Sara Papini
Belinda Naccarato
Daniele Monticelli
T. Dot Batu
Saturday Night Jive
Christopher Dallo
Bergamaschi
Pulp Funktion DJ
Roberta & Alessandro Battaglia
Elisabetta Russo
Jake Ryle
Vincenzo Benenati
Michael Occhipinti + Sicilian Jazz Project
INDCI Sponsors + Donors 2015
INDCI 2016 Partnership Levels
PARTNER BENEFITS
GOLD
($10,000)
SILVER
($7,500)
BRONZE
($5,000)
VENDOR
($2,500)
Hyperlink on INDCI Website




Verbal Acknowledgement by Master
of Ceremonies




Logo on INDCI Print Material



Logo on INDCI Website



Onsite presence + activation
(10x10 booth)



INDCI Event Passes
20
12
8
Reserved premium seats –
INDCI Entertainment Stage
10
4
Reserved premium seats ‘Symphony in the Gardens’ outdoor
evening concert for Italian Heritage
Night (June 2016 – date tbc)
10
4
Social Media + Cross-Promotional
Opportunity


INDCI Contesting Opportunity
(ie: onsite raffle, draw, social media,
etc. with data collection)

Partnership values exclude HST and partner activation costs
All activation opportunities must be mutually agreed upon between Partner and Casa Loma
4
New for INDCI 2016
‘The Ferrari Lifestyle’
Automobile showcase featuring Italy’s iconic luxury car brand
‘Belle Voci’
Italian-themed musical performance conducted by Maestro Kerry Stratton and featuring the
critically-acclaimed Toronto Concert Orchestra
‘Italy’s Finest Italian Cuisine in the City’
Including Buca, Terroni, Sotto Sotto and Cibo Wine Bar along with other top
Italian eateries in Toronto
‘Lino Tagliapietra –Italian glass artist and master glassmaker’
Explore a unique collection of Murano glass sculpture created by world renown Italian master
glassmaker, Lino Tagliapietra, that highlights a whole universe of materials and
experimentations in the glass world
Contact for INDCI 2016
Join us to host the largest Italian National Day celebration in the world
in 2016 and enjoy La Dolce Vita in Toronto!
Tanya Phillipps
Event Director, Italian National Day
(INDCI) 2016
Business Development, Liberty
Entertainment Group
tanya.phillipps@libertygroup.com
416-564-4033
Fabio Gesufatto
Event Producer, Italian National Day
(INDCI) 2016
President, Blu Stella
Entertainment Group
fabiog@blustellagroup.com
289-622-8804