Maclean`s - Rogers Media

HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
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MEDIA KIT 2015
P.50
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CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
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FPO
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HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
BEST
TABLET
EDITION
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•
CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
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MACLEAN’S: LEADING THE DISCUSSION
ON WHAT MATTERS MOST TO CANADIANS
110 years strong –
with nearly 2.5* million
readers – MACLEAN’S
has never been more
relevant or compelling.
When it comes to national and international news, business, politics,
social issues and culture, Maclean’s brings an authentically Canadian
voice to the table. Readers love our fearless features, our mindjolting opinion, our sense of humour and our bold design.
Maclean’s is the trusted brand more Canadians choose than any other
current affairs media source in the country. Our relationship with our
audience is akin to a one-on-one conversation. Join our discussion.
Advertise in Maclean’s and establish communication with the largest
audience of successful, influential and engaged Canadians.
*Total print and digital readership estimate-based on PMB Spring 2014 and custom study April 2014
HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
A
WA
RDS
13 ON
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SH ING
20
IN
BEST
TABLET
EDITION
LI
•
MEDIA KIT 2015
P.50
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CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
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OUR PILLARS
WHO WE ARE
Maclean’s is committed to providing the sharpest opinion and analysis on Canadian
public affairs, and to leading the conversation about the issues that matter most to
Canadians.
Maclean’s delivers this with a unique, provocative style aimed at challenging, engaging
and entertaining its audiences in the areas of Politics, Economy and Business, Science
and Technology, Society, Arts and Culture, Education and Work .
Whether in print, online, mobile, tablet or at live events, Maclean’s delivers new and
intelligent ways for our audiences to think about and appreciate the world through a
distinct Canadian lens.
OUR AUDIENCE
Maclean’s connects with Canada’s most influential individuals who wish to be
challenged, informed and entertained in the arenas of politics, economy and business,
science and technology, society, arts and culture, education and work.
They are opinion leaders in their spheres of influence and look to Maclean’s for thought
provoking opinion and analysis on public affairs as a catalyst for conversation and
discussion. They are educated, affluent and actively engaged citizens who are confident
in their ability to control their destiny and influence others. They are passionate about
Canada and especially appreciate the Canadian perspective offered by Maclean’s.
13-12-30 8:31 PM
HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
A
WA
RDS
13 ON
E PUB
SH ING
20
IN
BEST
TABLET
EDITION
LI
MEDIA KIT 2015
P.50
L
•
CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
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MACLEAN’s delivers the right content, on the right platform, in the right format, to the right audiences. Delivering quality editorial content
to our audiences of successful, influential and engaged Canadians.
Engage
with
PRINT
TABLET
Maclean’s
audiences
on every
platform
HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
E PUB
SH ING
A
WA
RDS
20
IN
BEST
TABLET
EDITION
LI
13 ON
P.50
L
•
CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
Canada’s national magazine
delivers fresh perspective,
in-depth analysis, strong
investigative reporting,
engaging exclusives, and
provocative cover stories.
At 110 years strong –
Maclean’s has never been
more relevant or compelling.
On average, readers spend
close to one hour per issue.
PrintMOBILE
Tablet
ONLINE
Mobile
gaging exclusives,
and provocative
As Canada’s first magazine cover stories.
highly readable
and engaging
tablet edition.
the magazine and
access macleans.ca
on their mobile
device.
DIFFERENTIATION
to launch on iPad, the
Canada’s most compelling
Instant updates from
Maclean’s app remains one
online destination for political
Maclean’s, designed to be
of the strongest and most
commentary and discussion,
accessed anywhere,
As anytime,
Canada’s first
captivating apps in the More than 100
social debate and cultural
magazine
on smartphones and
other to
country. Provides a great years strong –
that reflect
our
launch on iPad, musings
Instant
updates
hand-held devices.
the Maclean’s app
from
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never been
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In every format,
or compelling.
captivating apps
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our goal is the same:
On average,
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smartphones and
2,074,000 readers per
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experiencing the tablet
through mobile devices
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views/month. Source:
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expected to soon surpass the
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Comscore, Media Metrix
time for advertisers to engage number doing so on personal
and National
Multi-Platform, 3 month
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average The
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With 2,474,000
number
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On average,
readers per week
of consumers
VALUE
ANNUAL/NEW
PUBLICATIONS
EVENTS
Online Annual/New
Events
Publications
eBOOKS
eBooks
Includes 100% of everything
The Maclean’s APP allows
Leveraging its award-winning
Informative, entertaining
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fresh perspective,
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content of the magazine
and plus features,
videos,to
photo
shine
the spotlight on topical
programs available
for
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macleans.ca
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BRAND PROMISE
BRAND PROMISE
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DIFFERENTIATION
COV_Jan13 [Print].indd 401
(PMB Fall 2012),
Maclean’s reaches
80% more readers than the M-F
audience of the
Globe and Mail
and National Post
combined.
readers spend
3+hrs. per month
experiencing the
tablet edition. This
is an exciting time
for advertisers to
engage with them!
accessing the
Internet through
mobile devices
is expected to
soon surpass the
number doing
so on personal
computers.
videos, photo
galleries and the
latest breaking
news.
the spotlight on
for customized
topical subjects,
sponsorship.
and are available
across Canada.
High profile live events
tative, historical
perspectives with
expert points
of view.
include In Conversation
2015 annual editions include
with Maclean’s, the
The Guide to Canadian
Parliamentarians of the Year
Universities
and The Guide to
Canada’s most
awards, The Future of Jobs
Jobs in Canada. Distinct topics
compelling
profile live
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the Thought
with high engageonline destinaevents include
ment, recentLeadership Series.
tion for political
An efficient, practical,
convenient and immersive
reading and browsing
experience.
An efficient,
sponsorships of special
publications can reach across
all platforms.
digital platforms. Single
customized sponsorships
available.
practical,
In Conversation
convenient
issues include
commentary
with Maclean’s
and immerCanada’s 50 Best
and discussion,
and the Parliasive reading
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social debate and
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Special events give
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the Year awards.
experience.
Lists. to government officials A new line of traditional books
that
reflect
our
High
promotional
valueBook ofaccess
country.
for advertisers. Single
and policy influencers,
is now available on emerging
Reach a digital audience of 526,000
unique visitors per
month, with a 33%
year-over-year
growth rate (Oct.
2011-Oct. 2012).
business executives and
decision makers, as well
as affluent investors and
consumers.
Special events
High promotional
value for advertisers.
Single sponsorships
of special publications can reach
across all platforms.
give unrivalled
access to government officials and
policy influencers,
business executives and decision
makers, as well as
affluent investors
and consumers.
A new line of
traditional books
is now available on
emerging digital
platforms. Single
customized sponsorships available.
HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
A
WA
RDS
13 ON
E PUB
SH ING
20
IN
BEST
TABLET
EDITION
LI
MEDIA KIT 2015
P.50
L
•
CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
COV_Jan13 [Print].indd 401
2.5
**
READERS
PER
COPY
MILLION READERS
7.2
83
% MORE READERS THAN
41
% MORE READERS THAN THE WEEKDAY EDITION AUDIENCE
OF THE GLOBE AND MAIL AND NATIONAL POST COMBINED
MEN TO
WOMEN
50/50
354,000
516,000
TOOK 7+ VACATIONS/
HAVE NON-RRSP
TRIPS IN OR OUTSIDE
CANADA WITHIN THE
INVESTMENTS
PAST 12 MONTHS
AVERAGE HOUSEHOLD INCOME
$95,927
(506,000 HAVE A HOUSEHOLD
INCOME OF OVER $125,000+)
Source: PMB Spring 2014
** Total print and digital readership estimate based on PMB Spring 2014 and custom study April 2014
AVERAGE
READER AGE
49
THE AFFLUENTS
THE INFLUENTIALS
THE ACHIEVERS
MACLEAN’S EFFECTIVELY REACHES CANADA’S
MOST SOUGHT-AFTER AUDIENCE
THE AFFUENTS
REPORT OF BUSINESS MAGAZINE
AND THE FINANCIAL POST MAGAZINE COMBINED
READERSHIP
13-12-30 8:31 PM
516,000 have non-RRSP investments
437,000 have a self-directed rsp
708,000most recently bought a new vehicle
460,000 took 7+ vacations/trips in or outside
Canada within the past months
506,000 have a household income of over $125,000+
220,000 own a vacation home
THE INFLUENTIALS
537,000 Managers/Owners/Professionals/Executives
303,000 travelled on business in the past year
295,000 businesses purchase decision-makers
258,000 have a home office/business
THE ACHIEVERS
766,000 have a bachelor’s degree or higher
278,000 have a post-graduate education
HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
A
WA
RDS
13 ON
E PUB
SH ING
20
IN
BEST
TABLET
EDITION
LI
MEDIA KIT 2015
P.50
L
•
CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
COV_Jan13 [Print].indd 401
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CONTRIBUTING WRITERS The Maclean’s roster of writers and columnists is second to
none—widely respected and refreshingly frank, they lead the national conversation. Go to macleans.ca
for an expanded list under AUTHORS channel.
PAUL WELLS
POLITICAL EDITOR
EMMA TEITEL
COLUMNIST
His views out of Ottawa are fresh
and funny, revered and feared.
He’s a must-read for Canadians—
and their political leaders.
A refreshing take on anything
and everything.
JASON KIRBY
SENIOR EDITOR
(ECONOMICS AND
BUSINESS)
He uncovers the fascinating and
informative stories that matter to
everyone.
JONATHON GATEHOUSE
NATIONAL
CORRESPONDENT
MICHAEL FRISCOLANTI
SENIOR WRITER
LUIZA CH. SAVAGE
WASHINGTON
BUREAU CHIEF
Pushes boundaries with dynamic,
award-winning stories and profiles.
One of Canada’s leading investigative
reporters, he digs deep for the
stories you won’t find anywhere else.
ANNE KINGSTON
SENIOR WRITER
BARBARA AMIEL
COLUMNIST
JAIME J. WEINMAN
ASSOCIATE EDITOR
SCOTT FESCHUK
COLUMNIST
She keeps you ahead of the curve on
everything from food and culture to
politics and social trends.
She’s inimitable, fierce and forthright
about public personalities and
current affairs.
You won’t want to miss his clever,
cool and passionate coverage of
television and pop culture.
Nothing is safe from his wry and
absurdist take on politics, popular
culture and anything else that
deserves a lambasting.
She brings insider knowledge to her
coverage of American politics and
Canada-US relations, from inside the
Beltway and beyond.
HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
A
WA
RDS
13 ON
E PUB
SH ING
20
IN
BEST
TABLET
EDITION
LI
DIGITAL
P.50
L
•
CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
COV_Jan13 [Print].indd 401
Introducing Macleans.ca: new, improved
and redesigned to deliver on multiple
platforms the rich experience that makes
Maclean’s Canada’s most read, most
indispensible source of news, opinion and
analysis.
We overhauled our design—with easier
navigation, a cleaner look and bigger
photographs—to improve your reading
experience in a digital world, whether on a
desktop monitor, laptop, tablet or phone.
However you want to join in the national
conversation, we are ready where you are.
What’s not new is our dedication to
delivering essential reading on the stories
at home and around the world that matter
to Canadians. It’s the award-winning work
Maclean’s has done for 110 years. It’s a job
we take seriously.
From the bold images on the home page to
the distinctive author pages, we have also
reorganized to better showcase the work
that we do best.
The new Macleans.ca brings you face to
face with our authors, including a dropdown author menu where you will find all
your favourite Maclean’s voices—yes, even
the ones you love to hate.
The section menu directs you to the latest
news, opinion and analysis, plus engaging
writing on arts, culture, society, technology
and the way we live now.
Maclean’s Politics remains your home for
thought-provoking analysis from Ottawa,
Washington and abroad. We’re also
there live when news is unfolding. When
Parliament is in session, QP Live brings
political theatre to your screen with rolling
SITE FEATURES
• News
• Politics
• Economy
• Education
• Culture
• Society
• Work
• Video
13-12-30 8:31 PM
commentary and analysis. Maclean’s on
the Hill, our weekly podcast, serves up
frank talk and analysis about the news that
matters. Led by the award-winning writers
in our Ottawa bureau, Macleans.ca is the
essential destination for anyone who cares
about politics in Canada.
In our Economy hub, you’ll find business
coverage led by Maclean’s business editor
Jason Kirby and the latest thinking from
Canada’s leading economists: Stephen
Gordon, Andrew Leach, Kevin Milligan and
Mike Moffatt.
We’ve reorganized our On Campus
coverage to better serve today’s high
school, university and college students—
before, during and after graduation. In
addition to our new Education section,
we’ve added one devoted to Work, a go-to
source for the latest on employment trends.
HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
A
WA
RDS
13 ON
E PUB
SH ING
20
IN
BEST
TABLET
EDITION
LI
•
MEDIA KIT 2015
P.50
L
CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
COV_Jan13 [Print].indd 401
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SPONSORED EVENTS
IN CONVERSATION
WITH MACLEAN’S
Designed to spark dialogue and fire up debate, In
Conversation with Maclean’s offers lively public
discussions on the latest issues impacting Canadians,
from politics to healthcare. Past participants have included
Atom Egoyan, Adam Gopnik, Malcolm Gladwell, and Dr.
Regina Herzlinger.
REACH THE
UNREACHABLES
Throughout the year, Maclean’s hosts a
series of unique Canadian events. Unmatched
in their ability to connect private sponsors
with often unreachable audiences, these
events bring together well-informed readers,
government officials and policy influencers,
business executives, investors, decision
makers and affluent consumers. Sponsors
benefit from unrivalled access to select
groups of Maclean’s readership.
PARLIAMENTARIAN OF
THE YEAR AWARDS
An opportunity like no other, this highly acclaimed
event puts its sponsors at the very epicentre of political
discourse. The Parliamentarian of the Year Awards is
attended by Cabinet Ministers, Members of Parliament,
senior staffers and policy makers across all party lines. A
uniquely non-partisan occasion in the nation’s capital.
TASTE OF MACLEAN’S
Some of Canada’s finest chefs dish up an exclusive
one-time-only menu for an intimate group of Maclean’s
readers. Sponsors and guests mingle with our savvy
“host with the most” – and enjoy an exclusive dinner
featuring a special Q&A with the chef and Maclean’s food
writer, Jacob Richler.
THOUGHT LEADERSHIP SERIES
Maclean’s Thought Leadership Series encompasses
building entrepreneurship, building innovation
and building a better workforce. Attendees
will consist of business leaders, educators and
passionate Canadian thought leaders.
CUSTOM EVENTS & SPONSORSHIP
Maclean’s custom event programs provide sponsors
with a custom-built opportunity to interact with select
audiences within our highly engaged readership.
Working with sponsor participants, Maclean’s will
create customized, turn-key events to meet your
campaign objectives including (but not exclusive to):
• Face-to-face interaction with your target audience
• Relevant content development for
enriched audience engagement
• Integrated multiple media platforms
to enhance your event
HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
A
WA
RDS
13 ON
E PUB
SH ING
20
IN
BEST
TABLET
EDITION
LI
MEDIA KIT 2015
P.50
L
•
CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
COV_Jan13 [Print].indd 401
CANADA DAY SPECIAL
REPORT –
ON SALE: JUNE
One of our most popular issues.
Maclean’s takes a fresh and informed
look at all things Canadian.
25TH ANNUAL
UNIVERSITY RANKING
ISSUE –
ON SALE: OCTOBER
Often controversial, always informative
– this definitive ranking of Canada’s
universities makes waves and headlines
across the country. This is the go-to
guide for students, parents, faculty and
policy-makers. It’s a Canadian classic.
laws in Ottawa, the Maclean’s Power
Issue introduces readers to the 50
people from across the country who
really matter. We offer an insider’s
guide to the politicians to watch, and
take readers behind the scenes with
the country’s true power brokers. The
special package will run along with
Maclean’s Annual Parliamentarian of
the Year awards, while the Maclean’s
iPad edition will be packed with
interactive features and extras.
Drawing on the wealth of experience of
Maclean’s respected team of journalists
on the Hill and in bureaus across
the country, this year’s Power Issue
promises to be even bigger
and better.
NEWSMAKERS OF
ANNUAL POWER ISSUE THE YEAR –
ON SALE: NOVEMBER
PLUS AWARDS –
Ever popular, Maclean’s big year-end
ON SALE: NOVEMBER
Newsmakers review highlights the
What is power? Who really shapes the
direction of the country? Maclean’s
uncovers the answers to those
important questions with our Annual
Power Issue, an exhaustive and
definitive guide to the people who
most influence national decisions and
debates in Canada. Because influence
is about more than simply passing
year’s winners, losers, deal-makers
and breakers, celebrities, heroes and
rogues. Known for its provocative
and cheeky style, this issue features
striking visuals, absorbing perspectives
and plenty of surprises! Maclean’s
Newsmakers has quickly become a
newsstand success story.
YEAR IN PICTURES –
ON SALE: DECEMBER
Maclean's showcases a stunning
selection of photographs from the year
that was, along with comprehensive
narratives to re-visit the year's biggest
news events.
GUIDE TO JOBS
IN CANADA –
ON SALE: SEPTEMBER
For more than two decades, Maclean’s
magazine has led the way in education
coverage with its University Rankings Issue
and Canadian Universities Guidebook, and
its special magazine reports on Graduate
Schools and Student Satisfaction.
We have done the same for jobs and
employment with a 3-part national series,
plus a special issue on the future of jobs
in Canada. This special issue provides
readers with a sector-by-sector analysis
of where the jobs are now and where
future jobs lie. With an estimated 1.5
million skilled job vacancies in the near
future, colleges and the trades are now an
essential part of the conversation around
training and employment. In recognition
of this, the colleges section of this report
will be expanded in 2015 to half the book.
The Maclean’s Guide to Jobs in Canada
has quickly become an indispensable tool
13-12-30 8:31 PM
for those starting out, and the experienced
worker who wants to change course
mid-career.
THE YEAR AHEAD –
ON SALE: DECEMBER
The Year Ahead issue is packed with
smart commentary, insightful features
and interviews with leading thinkers
about what’s to come in 2015. We
help readers understand and navigate
the trends and drivers that are going
to shape their lives, from politics and
technology to culture and the economy.
Extra digital features, including
interactive graphics and possibly series of
speakers’ videos available on the iPad
and macleans.ca.
CANADIAN UNIVERSITIES
GUIDE BOOK –
ON SALE: MARCH
From cool campuses and unique
programs to money management and
extracurricular options, Maclean’s
250 +page guidebook helps students
from coast to coast make the ultimate
decision for their next chapter of life.
In addition, it also offers advice on
student loans and scholarships, as well
as a selection of residence and other
academic alternatives.
HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
A
WA
RDS
13 ON
E PUB
SH ING
20
IN
BEST
TABLET
EDITION
LI
MAGAZINE
P.50
L
•
CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
COV_Jan13 [Print].indd 401
13-12-30 8:31 PM
2015 PRINT PUBLISHING CALENDAR
COVER DATE
SALES CLOSE
MATERIAL CLOSE
IMPACT DATE PRINT
IMPACT DATE TABLET
COVER DATE
SALES CLOSE
MATERIAL CLOSE
IMPACT DATE PRINT
IMPACT DATE DIGITAL
JAN 12
DEC 18
DEC 19
JAN 02
DEC 31
JUL 20
JUN 29
JUL 02
JUL 09
JUL 08
JAN 19
DEC 22
DEC 29
JAN 08
JAN 07
JUL 27
JUL 06
JUL 09
JUL 16
JUL 15
JAN 26
JAN 05
JAN 08
JAN 15
JAN 14
AUG 3-10
JUL 13
JUL 16
JUL 23
JUL 22
FEB 02
JAN 12
JAN 15
JAN 22
JAN 21
AUG 17
JUL 27
JUL 30
AUG 06
AUG 05
FEB 9-16
JAN 19
JAN 22
JAN 29
JAN 28
AUG 24-31
JUL 31
AUG 06
AUG 13
AUG 12
FEB 23
FEB 02
FEB 05
FEB 12
FEB 11
SEPT 07
AUG 17
AUG 20
AUG 27
AUG 26
MAR 02
FEB 09
FEB 12
FEB 19
FEB 18
SEPT 14
AUG 24
AUG 27
SEPT 03
SEPT 02
MAR 09
FEB 13
FEB 19
FEB 26
FEB 25
SEPT 21
AUG 28
SEPT 03
SEPT 10
SEPT 09
MAR 16
FEB 23
FEB 26
MAR 05
MAR 04
SEPT28
SEPT 04
SEPT 10
SEPT 17
SEPT 16
MAR 23
MAR 02
MAR 05
MAR 12
MAR 11
OCT 05
SEPT 14
SEPT 17
SEPT 24
SEPT 23
Guide to Canadian
Universities (SIP)
FEB 9
FEB 12
MAR 16
TBC
TBC
SEPT 28 (TBC)
MAR 30
MAR 09
MAR 12
MAR 19
MAR 18
3rd Annual Guide
To Jobs in Canada
(SIP)
APR 6-13
MAR 16
MAR 19
MAR 26
MAR 25
OCT 12
SEPT 21
SEPT 24
OCT 01
SEPT 30
APR 20
MAR 30
APR 02
APR 09
APR 08
OCT 19
SEPT 28
OCT 01
OCT 08
OCT 07
APR 27
APR 06
APR 09
APR 16
APR 15
OCT 26
OCT 05
OCT 08
OCT 15
OCT 14
MAY 04
APR 13
APR 16
APR 23
APR 22
NOV 02
OCT 09
OCT 15
OCT 22
OCT 21
MAY 11
APR 20
APR 23
APR 30
APR 29
NOV 09
OCT 14
OCT 19
OCT 29
OCT 28
MAY 18-25
APR 27
APR 30
MAY 07
MAY 06
NOV 16
OCT 26
OCT 29
NOV 05
NOV 04
JUN 01
MAY 11
MAY 14
MAY 21
MAY 20
NOV 23
NOV 02
NOV 05
NOV 12
NOV 11
JUN 08
MAY 15
MAY 21
MAY 28
MAY 27
NOV 30
NOV 09
NOV 12
NOV19
NOV18
JUN 15
MAY 25
MAY 28
JUN 04
JUN 03
DEC 7-14
NOV 11
NOV 16
NOV 26
NOV 25
JUN 22
JUN 01
JUN 04
JUN 11
JUN 10
DEC 21
NOV 23
NOV 26
DEC 03
DEC 02
JUN 29
JUN 08
JUN 11
JUN 18
JUN 17
DEC 28-JAN 4/16
NOV 30
DEC 03
DEC 10
DEC 09
JUL 6-JUL 13
JUN 15
JUN 18
JUN 25
JUN 24
Dates subject to change. Double Issue - On newsstands for two consecutive weeks | Special Interest Publication - Newsstand only | Direct Mail Campaign • Significant boost in readership
HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
A
WA
RDS
13 ON
E PUB
SH ING
20
IN
BEST
TABLET
EDITION
LI
MAGAZINE AND DIGITAL MAGAZINE
P.50
L
•
CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
COV_Jan13 [Print].indd 401
2015 RATE CARD (GROSS)
ADVERTISING INFORMATION
All magazine advertising runs across print and digital editions
NATIONAL 4C
AD SIZE
Full Page
DPS
2/3 Page Horizontal
1/2 Page Horrizontal
Banner
1/3 Page Vertical
1/3 Page Square
Inside Front Cover
Inside Front Cover DPS
Inside Back Cover
Outside Back Cover
A
1 TO 6 ISSUES
UNDER 7 PAGES
$40,510
$72,900
$31,800
$29,800
$23,420
$20,660
$20,660
$46,590
$80,200
$44,570
$48,630
B
C
D
E
$38,900
$69,990
$30,520
$28,620
$22,490
$19,830
$19,830
$44,740
$76,990
$42,790
$46,680
$37,680
$67,810
$29,560
$27,700
$21,790
$19,210
$19,210
$43,330
$74,590
$41,440
$45,220
$36,450
$65,620
$28,610
$26,830
$21,110
$18,580
$18,580
$41,920
$72,180
$40,120
$43,750
$35,240
$63,450
$27,630
$25,920
$20,390
$17,980
$17,980
$40,520
$69,790
$38,760
$42,290
7 TO 13 ISSUES
14 TO 20 ISSUES
21 TO 26 ISSUES
27+ ISSUES
UNDER 7-14 PAGES UNDER 14-21 PAGES UNDER 21-27 PAGES UNDER 27-44 PAGES
* All magazine will run a static replica ad in the digital edition for National FP, DPS and Advertorial ads
* Regional editions available. Speak to your Account Representative for more information.
ADVERTISING SPECIFICATIONS
AD SIZE
13-12-30 8:31 PM
SIZE (size in inches)
InDesign CS3 or higher templates for ALL ad sizes are available at
addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu).
PRODUCTION PROCESS
Printing
High-speed, web offset lithography
Binding
Saddle-stitched
Magazine Trim Size
7.875” Width x 10.5” Depth
Bleed Area
For ads intended to bleed, please add 0.125” beyond trim size
Live Area
Please allow 0.25” of type safety inside trim size
SUPPLIED ADVERTISING MATERIALS
PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at
addirect.sendmyad.com. For information regarding Magazines Canada specification, refer to magazinescanada.ca/
advertising/production/dmacs_specifications or contact the Production Manager (see contact us page) for details.
Rogers Publishing does not accept responsibility for material content or colour trapping.
Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction.
We are not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad
MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF file is available on the Magazines Canada website magazinescanada.ca/advertising/production/tools/. Keep all colours CMYK. Do not use Spot
colours or RGB art. Keep any black/gray type as one-colour black (no four-colour black text).
Full Page
7.875” x 10.5”
Double Page Spread
15.75” x 10.5”
1/2 Double Page Spread
15.75” x 5.25”
1/2 Page Horizontal
7.875” x 5.25”
1/2 Page Vertical
3.875” x 10.5”
ADDIRECT INSTRUCTIONS
1/3 Page Vertical (1 Column)
2.75” x 10.5”
1/3 Page Square
5” x 5.5”
Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com).
1
Note: A user account will have to be set up upon the first visit.
Banner
7.875” x 2”
Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload.
2
Follow the onscreen preflight process.
3
Approve your ad.
4
TM
Upload.Check.Send
NOTE: Hold all type matter or illustrative material not intended to trim a minimum of 0.25” (6mm) from outside trim edges and include 0.125” (3mm)
gutter allowance for saddle-stitched spreads or 0.25” (6mm) gutter allowance for perfect bound spreads. Publisher is NOT responsible for the
lineup of type or images running through the gutter on spreads or on single pages adjacent to inserts. Running type or images through the gutter is
STRONGLY discouraged, as folding and trimming are subject to variation.
HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
A
WA
RDS
13 ON
E PUB
SH ING
20
IN
BEST
TABLET
EDITION
LI
DIGITAL
P.50
L
•
CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
COV_Jan13 [Print].indd 401
13-12-30 8:31 PM
DIGITAL MAGAZINE MEDIA RATES
Our digital editions offer a rich experience where readers enjoy more features and more content. Enhance
your static ad with interactive features that capture the imagination and attention of readers.
Enhanced creative can be supplied (see specs page) or produced by Rogers. Speak to your Account
Representative for more information and pricing.
TIER 1 TITLES
TIER 2 TITLES
Chatelaine, Maclean’s, Canadian
Business, MoneySense, HELLO! Canada,
Canadian Health & Lifestyle
Châtelaine, L’actualité, FLARE,
LOULOU (EN/FR),
Today’s Parent, Sportsnet
MEDIA RATES
FEATURE
TIER TITLE
GROSS
1
$4,320
2
$2,970
LINK-ENABLED PAGE
(Link out to client webpage,
no other rich media features)
1
$842
2
$675
ENHANCED PAGE
WITH UP TO TWO RICH MEDIA FEATURES
(Ex: Link, Video, Gallery, Touch/Reveal)
1
$3,036
2
$2,429
1 and 2
QUOTED
PER EXECUTION
LOAD SCREEN
CUSTOM
(Ex: More than 2 features, uniquely built
page, spread, or multipage insert)
* Rates subject to change
HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
A
WA
RDS
13 ON
E PUB
SH ING
20
IN
BEST
TABLET
EDITION
LI
DIGITAL
P.50
L
•
CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
COV_Jan13 [Print].indd 401
13-12-30 8:31 PM
DIGITAL MAGAZINE AD SPECS
THE BASICS
• All apps operate on Adobe Digital Publishing Suite (DPS),
viewer version 27
ORIENTATIONS
2-page print spread
can convert to...
HTML ADS
2 pages vertical
scrolling or...
• Full-page tablet ad size is 768px by 1024px, without any interactive
elements within 40px top and bottom
2 pages locked to
horizontal swipe
OR
• Only portrait orientation is supported
• For multiple-page ads, vertical or horizontal, ordering is possible.
Please include preference, in the delivery package as plain text
instructions (as a TXT file)
-Text: PDF with interactive states as vector, minimum
recommended point size is 12pt
• If the HTML content cannot be placed in a layout, please include
all HTML files and resources, as well as an InDesign layout sized
to full-page with the required static full-page image, in the delivery
package
-Video: MP4 format with .h264 encoding, 8-10MB per minute
of video
• Multi-state objects (ex: image galleries, hotspots) and embedded
video/audio clips may be included (see https://digitalpublishing.
acrobat.com/welcome.html for info)
• If these elements are not built into the layout using DPS tools, please
include all necessary resources in the delivery package with plain
text instructions (as a TXT file)
• PDFs may be provided only for fully static ads
• All graphics should be left as vector and not rasterized, wherever
possible; assets may be left at printready resolution and in their
respective colour settings
• Please consider text legibility on tablet; body text should be larger
than print (9pt in print should translate to approx. 15-20pt on tablet,
depending on font)
• Please refer to Optimal Image and Asset Settings
• If an HTML environment negates the user’s ability to navigate
away from the page or access the navigation bar, then alternative
navigation must be incorporated in the page layout (via a 40px
space at the bottom of the page)
• An HTML ad should also be delivered as a full InDesign package,
with the HTML content placed in the layout using DPS tools (see
adobe.com/ca/products/digitalpublishing-suite-pro.html
for info)
-Images: PDF or PNG with resolution no lower than 108ppi
• For ads with dynamic/interactive elements, material must be
provided as a full InDesign package (all fonts/links included), and
compatible with Adobe InDesign 6.0
• Please conform to latest iOS standards
• Please include a static full-page image of any HTML ad to be used
as a thumbnail in issue navigation
• Optimal Image and Asset Settings
GRAPHICS AND TEXT
• HTML-coded ads may also be provided, up to full-page size
Multi-page print
insert can convert
to multi-pages
vertical scrolling or
multi-pages locked
to horizontal swipe
URLS, ANALYTICS
• URLs/links to web may be embedded in the layout using DPS tools
(see DPS tools site http://helpx.adobe.com/digitalpublishingsuite/help/installing-digitalpublishing-tools.html for info)
• If URLs/links are not embedded using DPS tools, please include full
URLs and embedding/placement instructions in the delivery package
in plain text (as a TXT file)
• Third-party tracking/tracking pixels is not supported at this time
• Please note that HTML ads are only available on iOS devices
Red zone is reserved
for folio navigation
and
will overide any
interactive elements:
40px top and bottom
ASSET DELIVERY
• Tablet material deadlines match
material close/deadline for the
corresponding print issue
• All assets should be submitted
as a ZIP file via AdDirect: https://
addirect.sendmyad.com
• Additional instructions should
be included in the delivery package
as a TXT file, but
may also be emailed to:
alek.trpkovski@rci.rogers.com
HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
A
WA
RDS
13 ON
E PUB
SH ING
20
IN
BEST
TABLET
EDITION
LI
MEDIA KIT 2015
P.50
L
•
CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
If the recession is over, why are there still so many factories closing, companies
downsizing and people getting laid off? Inside the new jobs crisis. P.38
PLUS: WALKING TO
THE SOUTH POLE WITH
PRINCE HARRY P.14
macleans.ca
COV_Jan13 [Print].indd 401
13-12-30 8:31 PM
GENERAL TERMS AND CONDITIONS
The applicable insertion order (to the extent it does not conflict with the terms hereof), the then current rate card of the publication(s) to which the
insertion order relates (“Publication”) and Publication’s then current advertising specifications are incorporated by reference into these terms and
conditions and are collectively referred to as the “Agreement”. The person(s), firm or corporation contracting with Rogers Publishing Limited
(“Publisher”) for the insertion of advertising in Publication, whether as principal (“Advertiser”) or as agent (“Agency”), shall be deemed authorized for
all purposes relating to the Agreement.
RATES AND COMMISSIONS
(a) Publisher reserves the right to change its advertising rates at any
time. Rate changes shall be made at least 30 days in advance
of the closing date of the first issue to which such rates apply. If
a rate change is not acceptable to Advertiser or Agency, it may,
within 15 days of notification of such rate change, cancel the
Agreement without incurring short rate charges (excluding multiyear discounts).
(b) Advertising rates are subject to the addition of applicable taxes,
including Goods and Services Tax (GST), Harmonized Sales Tax
(HST) and a Quebec Sales Tax (QST) where applicable.
(c) Agency commissions equal to up to 15% of gross billings for space,
colour, position or special insert stock are payable to recognized
agencies only. Commissions are not payable on extra mechanical
charges, reprints, split runs and other such charges.
(d) Any negotiated discounts are only applicable to and available
during the period in which they are earned. Rebates resulting
from any and all earned advertiser discount adjustments must be
used within 6 months after the end of the period in which they are
earned, and will expire if unused during such period.
BILLING AND PAYMENTS
(a) Advertiser and Agency shall be jointly and severally liable for
payment of all invoices for advertising published in the
Publication(s).
(b) Advertiser and/or Agency shall pre-pay for its advertising purchase
except with approval from Publisher’s credit department. If
approved for credit, Advertiser and/or Agency (as applicable)
shall pay all amounts due upon receipt of invoice.
(c) Publisher shall invoice Advertiser or Agency on a monthly basis
unless otherwise stipulated in order.
(d) Publisher reserves the right to impose a late payment charge of 2%
per month (26.8% per year) from the date of the first invoice until
the date Publisher receives such amount in full.
(e) Invoiced amounts are payable at Publication’s office in Canadian
funds, or equivalent funds at the rate of exchange prevailing at
the time of payment.
(f) Publisher reserves the right to change the payment terms to cash
with insertion order at any time.
CANCELLATION
(a) Cancellation of the Agreement by Advertiser or Agency is subject to
Publisher’s approval, in its sole discretion. Agreements for covers,
special positions and inserts may not be cancelled by Advertiser
or Agency. No cancellations shall be accepted by Publisher after
the closing date for advertising space. Short rate charges shall
apply to all cancellations by Advertiser or Agency.
(b) Publisher may, at its option terminate this Agreement for the breach
of any term hereof. Upon termination for breach, all charges
incurred, together with short rate charges, shall be immediately
due and payable.
ADVERTISING MATERIALS
(a) All advertising copy is subject to Publisher’s approval and Publisher
may without notice and without liability reject, discontinue or omit any
advertising for any reason at any time.
(b) The word “Advertisement” shall be placed above copy which
Publisher determines resembles Publication’s editorial material
or that is not immediately identifiable as an advertisement.
(c) Publisher shall not be responsible for colour or colour
trapping or advertising copy that does not conform to
digital Magazines Advertising Canadian Specifications
(“dMACS”).
For further information regarding magazine
industry standards, please refer to Magazines Canada www.
magazinescanada.ca or dMACS http://magazinescanada.
ca/dmacs.php?cat=dmacs.
Proofing requirements may also
be found on www.rogersdigitalads.com under “Proofing Info”.
(d) Publisher may insert the advertising anywhere in Publication
in its discretion, and any condition on orders or copy instructions
involving the placement of advertising shall be treated as a
positioning request only and cannot be guaranteed. Publisher’s
inability or failure to comply with any such positioning request shall
not relieve Advertiser or Agency of the obligation to pay for the
advertising.
(e) Publisher shall not be obligated to return any advertising material.
(f) Any advertising published in Publication may, in Publisher’s
discretion, be published and archived by Publisher or any anyone
authorized by Publisher, as many times as Publisher and those
authorized by Publisher wish, in and on any product, media and
archive (including anything in print, electronic or other form).
PRINT AND TABLET POSITIONING GUIDELINES
(a) PRINT:
• Positioning is on request basis unless rate card premiums are
guaranteed and on available basis.
• Publisher reserves the right to alter guarantees due to editorial
or production need.
• Cover positioning can experience various additional special
executions including but not limited to belly bands, over covers,
cover flaps, outserts, stickers, double ad exposure and various
other products.
• Position incumbencies are not available unless contractually
agreed upon by the publisher.
• Positioning reservations may be subject to release by the publisher
• Competitive separation is not guaranteed unless contractually
agreed upon by the publisher
• Positions can change up to press time.
(b) TABLET: All national full page and DPS advertisements booked in
the print edition will automatically run in the tablet edition for the
same issue. Regional ads are not available in tablet editions at
this time.
(c) ROP PRINT COVER POSITIONS CORRESPONDING
TABLET POSITIONS:
• IFC: Static creative will run as the first available ad following
the cover
• OBC: Static creative will run as the second available ad
following the cover
• IBC: Static creative will run as the third available ad following
the cover (Note: Exceptions may apply due to brand requirements)
• Pre-cover executions are available in every issue and will run
prior to the cover positions above
(d) EDITORIAL ADJACENCIES: Print editorial adjacencies will vary from
tablet positioning. Tablet editorial adjacency ads will run prior to or
after the corresponding editorial report and ads may be banked
with no competitive separation. Enhancements are subject to
brand requirements
(e) SUPPLEMENTS: All supplements are placed at the discretion of the
brand. (Often will occur following the issue.)
(f) INSERTS & FRACTIONALS: Advertisers have the opportunity to
include a supplied full page static ad as part of their commitment.
This is arranged through the account manager to book separately
WARRANTIES, INDEMNITIES, LIMITATIONS
(a) Advertiser and Agency each warrant, represent and covenant
to Publisher that: (i) it has the full right and power to offer the
advertising materials to Publisher and to enter into this agreement;
(ii) the advertising materials do not contain any defamatory, libelous
or slanderous material and will not violate any individual rights,
including without limitation, intellectual property rights, rights of
privacy, publicity or personality of any person; (iii) it has obtained
all consents, waivers, releases and rights necessary for the use
of such advertising materials published in the Publication(s), as
contemplated by each order.
(b) Advertiser and Agency shall be jointly and severally liable for all
content (including text, representation and illustrations) of any
advertising printed. Advertiser and Agency shall jointly and
severally indemnify Publisher, its affiliates and their respective
officers, directors, employees, contractors and agents against any
and all liability and costs including any legal fees arising from a
breach of this Agreement and/or resulting from the publication of
the advertising materials, including without limitation, defamation,
illegal competition or trade practice, infringement of trademark,
trade name, or copyrights, and violation of rights of privacy,
property or contract.
(c) Publisher shall not be responsible for errors or omissions in any
advertising materials provided by Advertiser or Agency (including
errors in key numbers) or for changes made to such advertising
after the applicable closing date.
(d) Advertiser and Agency agree that Publication shall be under no
liability for the failure, for any reason, to publish any advertising
or circulate any issue of Publication.
GENERAL
(a) If Agency has entered this Agreement on behalf of Advertiser,
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HOW MARRIAGE CAN MACLEAN’S TRACKS DOWN THE
BUY A DATE
ACCUSED WAR CRIMINAL
SAVE
YOUR LIFE OTTAWA
New science reveals its astounding health benefits
COULDN’T FIND P.22
WITH JUSTIN
TRUDEAU P.20
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WA
RDS
13 ON
E PUB
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20
IN
BEST
TABLET
EDITION
LI
MEDIA KIT 2015
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CANADA’S NATIONAL MAGAZINE
HOW SAFE IS
YOUR JOB?
JANUARY 13, 2014
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