Flowers Score Big in National Magazine

Flowers Score Big in National Magazine
By Jenny Scala
When a popular national magazine needed an expert on flowers and personalities, SAF
pointed the publication to several floral authorities. The result: a beautiful, eye-catching
two-page spread extolling the power of flowers and what they mean for self-discovery.
First for Women magazine tells readers their favorite flower can reveal a lot about their
personality. The article pairs Tim Farrell, AAF, AIFD, PFCI, of Farrell’s Florist in Drexel
Hill, Pa., with an expert from the American Happiness Association to interpret the
personality meanings behind six popular flowers. Their analysis says those who favor
roses are problem solvers, hydrangea fans are devoted friends, lily lovers are people
magnets. Find out more by reading the article, “Which Flower is Your Favorite?”
This article generated more than 4 million consumer impressions among the magazine’s
1.3 million subscriber base and is a result of the SAF Fund for Nationwide Public
Relations. The PR Fund is possible thanks to SAF retail dues and voluntary contributions
by wholesalers, suppliers, importers and growers. Since its inception in 2001, the SAF
Give customers another reason to be excited about flowers —
PR Fund has generated more than 997 million consumer impressions.
their favorite bloom tells them about their personality.
Farrell is a featured speaker at SAF’s Retail Growth Solutions Conference, June 19-20 in Download the First for Women article “Which Flower is Your
Favorite?” and post it on your Facebook Wall or blog with this
Philadelphia. He is presenting “Designing for the Bottom Line,” a program loaded with
suggested message: “Find out more about your personality by
practical tips on how to create high-impact, high-value arrangements for less.
choosing your most favorite flower!”
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http://digitalresource.safnow.org/?r=2589&k=4a15df7d42