VALENTINE`S DAY FLOWERS THE HISTORY OF VALENTINE`S

 VALENTINE’S DAY FLOWERS You might jump on the phone every year and order a bunch of roses for your sweetheart but have you
ever wondered where those bunches actually come from? Garden guru, Jamie Durie, is on a mission
to find out. He visits one of the biggest rose farms in the country and the largest flower market. He’ll
also discover the best way to keep cut roses alive - just like your romance.
THE HISTORY OF VALENTINE’S FLOWERS th
The tradition of sending flowers on Valentine’s Day flowers comes from the 18 century custom of
sending floral bouquets to pass on non-verbal messages. Each flower had a specific meaning
attached to it, with the rose signifying romantic love.
According to IBISWorld, today, Australian’s spend over $90 million on flowers for Valentine’s Day,
accounting for 10% of a florist’s annual sale.
JAMIE’S TIPS FOR KEEPING CUT FLOWERS Here are Jamie’s top tips for extending the life of your cut flowers:
•
Make sure your vase and cutting utensils are clean, to stop fungus and bacteria killing your
flowers.
•
Keep your pruners sharp so you don’t squash the stems when you cut them.
•
Use clean water and change regularly.
•
Remove all the foliage that sits below the water line.
•
Cut the stems on a 45-degree angle, and recut each time you change the water.
•
Give the flowers a light mist of water each day to keep the petals hydrated.
CONTACT DETAILS SYDNEY FLOWER MARKET
Sydney Flower Market is Australia's largest flower market for fresh cut flowers. Although market
primarily supply, the market is also open to the general public.
The Market is open Monday to Saturday each week, between 5am and 11am, with the majority of
trading taking place before 9am.
Address: Sydney Markets Plaza Business and Shopping Centre
250-318 Parramatta Rd
Sydney Markets NSW 2129
Phone:(02) 9325 6228
NATI ROSES
The Nati family have been growing roses in Dural, NSW for over 50 years and are one of only a few
growers that farm fragrant field varieties.
You can buy direct from the farm daily and even wander through their formal gardens between
October and May.
Address: 790 Old Northern Rd
Dural NSW 2158
Phone: (02) 9651 1375
FLORA NECTA
Sandy from Floranecta has over 10 years experience in the flora industry. You will find Floranecta 15
minutes from the CBD, but you can also purchase flowers online from www.floranectar.com.au and
they deliver throughout the Sydney area.
Address: 6 Monash Road
Gladesville NSW 2111
Phone: (02) 9879 0834
Email: flowers@floranectar.com.au
WEBLINKS For further information on the Sydney Flower Market, Nati Roses or Flora Necta take a look at the
following websites:
http://www.sydneymarkets.com.au/
http://www.natiroses.com.au/
Studio flowers provided by Nati Roses. Centre piece provided by Maria Lush.
http://www.floranectar.com.au/