International Master of Sport Management (MISM)

International Master of Sport Management (MISM)
The International Master of Sport Management (MISM) is a professional one-year
study program which will give you the opportunity to acquire knowledge and skills to
excel in the sports industry. This Master is for individuals who have a passion for sport
and wish to further develop their professional career in the sport sector. It is especially
appropriate for athletes, coaches and sport leaders who feel a need for practical and
in-depth knowledge of sport management through an international academic program.
The MISM is delivered in English and is offered from September to June in Amsterdam.
OBJECTIVES
The International Master of Sport Management aims to provide you with a critical
understanding of sport management and the ability to apply this knowledge effectively.
This program will provide you with:
Knowledge of the different aspects of effective leadership.
The principles of strategic management.
The most innovative practices in sport marketing.
The principles of financial management, fundraising and revenue creation.
The fundamentals of entrepreneurship.
Management skills and their application.
Upon completion of the program, you will be equipped with the necessary skills to hold a
managerial position within a sport business, organization or foundation.
METHODOLOGY
The study program includes multi-disciplinary coursework, case studies, individual
research, team projects, and experiental learning, providing you with valuable skills to
advance your career. All study materials used during the Master are sports oriented and
you participate actively in the learning process.
NETWORK
The program is developed under the advice of sport leaders and an international team of
curriculum experts, who together assure that the program meets the required academic
standards. When you study with us, you will join an international family of students,
alumni and professors, who willingly and openly share their expertise and experiences.
INTERESTED?
If you would like to receive more information about this Master, please contact the
Program Coordinator on: mismams@cruyffinstitute.org or via +31 (0)20 305 3383.
“In my experience, sport
organizations should be
led by people who have
profound knowledge of
sport and have the heart of
an athlete.”
Johan Cruyff
Founder Johan Cruyff Institute
for Sport Studies
“After finishing my career as
a professional cyclist I was
looking for a new challenge
and MISM was the perfect
solution. The program
enabled me to develop my
knowledge and to find a new
rhythm in my life.”
Michael Boogerd
Student 2008-09
Former Professional Cyclist
Winner Amstel Gold Race 1999
5th Tour de France 1998
“It’s a very practical program
and everything is linked
to sports and sport
organizations. That makes
the program very lively and
interesting. You can apply
what is taught in the class
room immediately.”
Jochem Uytdehaage
Student 2008-09
Manager Sporttop Foundation
Gold Olympic Games Salt Lake
City ‘02
World Champion Ice Skating ‘02
CONTENT
An introduction and six modules cover all
critical aspects of sport management:
Entrepreneurial Management
Management Principles and Leadership
Skills Forming
Sport Finance
Sport Marketing
Strategic Management
You develop a business plan which you
present to leaders from the sports world,
integrating all the themes covered in
the program.
DURATION
The program has 250 contact hours and
additional 600 study hours over a 10-month
period starting in September.
The International Master of Sport
Management provides 25 CEU’s
(North-American IACET)
REQUIREMENTS
A bachelors’ degree (HBO or university); or
A minimum 3 years working experience.
DIPLOMA
Students who successfully complete the
program are awarded the International
Master of Sport Management diploma
acknowledged by the Johan Cruyff Institute
for Sport Studies.
Accredited by the International
Association for Continuing
Education and Training (IACET).
Member of the EASM and NASSM.
“It was tough combining my
job, my family, the move
to our new house, plus
coaching volleyball. The
fact is, it can be combined!
I now have new knowledge
and a new network for the
rest of my life.”
Frank van Rooijen
Student 2008-09
Facility Manager, Topsport
A’dam
Former Coach, Dutch Junior
Volleyball Team
We Develop, Educate and Connect
Johan Cruyff Institute for Sport Studies
Olympisch Stadion 11, 1076 DE Amsterdam
T: +31 20 3053383 F: +31 20 6711824
nl@cruyffinstitute.org
www.cruyffinstitute.org
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