Japan – The Land Of Rising Prospects - in

Transcription

Japan – The Land Of Rising Prospects - in
Japan: The Land Of Rising Prospects
www.info-inspiration.com
OCT 2013
Who we are ?
 INFORMATION ET INSPIRATION, created in 2003, is a unique cosmetic trend
consulting agency based in France & specialized in Asian markets
 Monitor markets
 Collect new products in situ
 Spots key trends and emerging ones
 Provide consumer understanding
 Support new product/ concepts development
 Hold creativity meetings
 Offer guided tours
Florence BERNARDIN
01 47 24 75 70
www.info-inspiration.com
f.bernardin@info-inspiration.com
www.info-inspiration.com
Oct 2013
Who we are ?
 How do we work ?
The results of our analyses and presentations we provide , come from:
- Qualitative market studies from products, retailers, ad campaigns, websites…
- Daily follow-up of press, blogs…
- A unique international team and locally on markets
- A real product knowledge from consumer’s point of view
- An eye on all new concepts & approaches
- …
www.info-inspiration.com
OCT 2013
Introduction
Some figures to start about Japan

128 million inhabitants (march 2012)
• 10th most populated country
• 336 people per square meter

Mature market
• Median age 44.7 years (2010)
• Highest life expectancy
• High Birth decline

Cosmetics total turnover 13 Md USD
• 1000 cosmetics manufacturers
• Leading local players Shiseido, Kanebo & Kao
Euromonitor 2011
http://www.cosmeticsbusiness.com
www.info-inspiration.com
Oct 2013
Introduction
New beauty routines

Mature market

Educated to prevention

Still looking for high quality by all means

Changing beauty habits
• Shorter routine
• Lack of time
• Economical & social crisis
• Quest functional, higher added value products
• Quest for natural beauty
www.info-inspiration.com
Oct 2013
Introduction
Beauty market changements

Many imported products from Asian countries
• France & US are now competing with Thailand (hair care) and Korea

Department stores , high end products sold by personal beauty advisors = declining
business
• Too much in centers of the cities
• Too much time taking

Drugstores, convenience stores and variety stores = increasing business
• Lifestyle oriented ( time saving, product offers…)
• Choice, fun and experience…

Internet = strong and active
www.info-inspiration.com
OCT 2013
Introduction
A Japanese skin beauty ideal

Regarding skin quality

Regarding aging signs

Regarding beauty models
SHIWA =
WRINKLES
SHIMI = SPOTS
TARUMI = SKIN
SAGGING
www.info-inspiration.com
OCT 2013
Key trends remain
- Lack of time
- Quest for well-being
- Positive aging
- Green conscious
- New minimalism
- Optimism & generosity
- …
www.info-inspiration.com
OCT 2013
No time …
Shinagara Come
Japan
Panasonic EH-SA42 keeps your
surroundings moist throughout the
day without the need for any water
thanks to steam generator that is
inbuilt !
Skin is moist and shimmering all day
and you can use it over the makeup
while at work (at your desk) or
watching TV
Benefit = Moisture anywhere, any
type
www.info-inspiration.com
April 2013
Mini Facial Steamer with mobile phone style
Convenient, anytime and anywhere, easy use:
Slide the cover, and
enjoy spraying softly within 30 seconds.
Moisturize skin with ionic operating system &
essence formula
Benefit = Essence moisture anywhere, any type
No time…
Shinagara Cosme, mobile cosmetics
Benefit = Skincare everywhere, any where, easy to use
KOSE, COME DECORTE
VITA DE REVE HERBAL
VITALIZING LOTION MIST
50g , 1680 yens
www.info-inspiration.com
Oct 2013
ETTUSAIS
AQUA SPLASH UV SPF25PA++
40 ml, 1050 Yens
KANEBO, EVITA
FIRSTAGE BEAUTY CARE MIST
130g , 1680 Yens
10
FROM JAPAN
No time…
But all night !
Sleeping beauty treatment
Benefit = night repair, reset, infuse , sleep…
ORBIS
OVERNIGHT WHITENING GEL EX
OIL CUT
D’ICI LA
PREDOMINA
BALANCE UP INFUSER A (QD)/
CONDENTIAL SPA MIST
KAO CORPORATION
STEAM HOT EYE MASK
NIGHT LOTION & NIGHT CREAM
www.info-inspiration.com
Oct 2013
11
No time
All in one
From BB/CC cream to all in one Gel
All in one cleansing / makeup remover, No cleansing need makeup product
Benefit = Higher concentration for an immediately understood benefit or time
saving
DR CI:LABO
AQUA COLLAGEN GEL
SUPER MOISTURE EX
www.info-inspiration.com
Oct 2013
SHISEIDO
FULL WASHABLE
BASE
SHISEIDO
UNO SKIN TANK
All in one Lotion
UNILEVER JAPAN, DOVE
A FOAMY FACE WASH
REMOVING ALSO MAKEUP
3 functions in 1 product:
Makeup Cleanser, Face Wash
and Lotion.
No time…
W Capitalize on well- known ingredient &
double application
Japan
Hyaluronic acid, collagen, royal jelly …
Kanebo Evita EX, Shiseido Haku Melanofocus W, Shiseido Aqualabel Gold
Series , Shiseido Senka, Kanebo Freshel, Cow Bouncia Pure Moist Body
Wash, Kanebo Blanchir Superior …
Benefit = Higher concentration for an immediately understood benefit
www.info-inspiration.com
Oct 2013
No time …
Quick service, express delivery, precise expertise &
diagnostic …
www.info-inspiration.com
Oct 2013
Nature & impermanence
Quest for well being & harmony
Recreate links with nature, seasons, local
ingredients, TCM, in& out…
www.info-inspiration.com
OCT 2013
Quest for well being & harmony
Delicious Skin care , holistic care, importance of fragrances
and traditional food therapy inspired ingredients …
RMK DELICIOUS SKINCARE
www.info-inspiration.com
OCT 2013
Quest for well being & harmony
MUD,CLAY, MINERALS … a matter of purification but also
skin renewal back to roots and minerals
COSME DECORTE
CLAY BLANC
Foaming face wash with
clay …
BARE MINERALS
MINERAL SKINCARE
24 HOURS
www.info-inspiration.com
OCT 2013
SHISEIDO
CLE DE PEAU BEAUTE
SOIN CORRECTEUR
ESSENTIEL
SHISEIDO, INTEGRATE
MINERAL PORE CLEAR
Quest for well being & harmony
IMPORTANCE OF MASSAGE
www.info-inspiration.com
OCT 2013
Quest for well being & harmony
IMPORTANCE OF MASSAGE
Ayura Bicassa special plate
designed for the "Bicassa"
massage derived from Chinese
traditional Guassa Massage for
easing the stiffness of skin.
Benefit = A traditional approach
mixed with a refined ceramic
www.info-inspiration.com
OCT 2013
RE FA
I STYLE/O STYLE
14800 Y
Made in China
http://refa.mtgec.jp/istyle/product.html
Skin tapping and eye contour treatment with
rhythm to be done anywhere and at anytime
Micro-current + Platinum coat+ Germanium
+Aesthetic method
Cordless, rechargeable solar energy .
Quest for well being & harmony
IMPORTANCE OF APPLICATION ROUTINE
www.info-inspiration.com
OCT 2013
20
Quest for well being & harmony
Services in stores sampling, cross sampling , councelling,
booking , wrapping , ranking …
www.info-inspiration.com OCT 2013
Positive and active aging
Maeda Bibari, 1966
SHISEIDO ELIXIR PRIOR – MAEDA BIBARI (Born in 1948 was one of the first Shiseido Model cf 1966 campaign )
Years accumulate beauty, for a positive attitude.
I walk with a peaceful face.
When you turn to be 60, beauty revolves around the word « peace ».
From you experience, you have gained inner radiance, smoothness and peace.
Let’s walk towards peace, peaceful expressions and a peaceful face.
Accumulate beauty years and be a positive senior.
New aging care, to get a beautiful skin tone and warm expressions.
www.info-inspiration.com
Oct 2013
Positive and active aging
Aging
problem
according to
age group…
RELY ON ME FOR
SUPPLENESS
Aging sign? Look at this
suppleness.
Am I not the living witness of
SK-II?
Women’s charm is experience
and keep the
freshness.
I have still a freshly picked
peach skin.
KAORI MOMOI (1952)
SHIMMER AND SHINE IS LIFE
FOR MY SKIN
My commitment is
refined skin grain and shimmer. I
thought I was too early for
SK-II.
I was honestly surprised. I
realized that I can change
even more.
Here it is, egg skin!
AYASE HARUKA (1985)
I CAN’T STAY DULL
Dullness is my worst enemy.
People think that I have a
beautiful
skin without doing anything. But
I
was caring myself. I’m so happy
to
meet SK-II I want to keep my
snow white skin.
KOYUKI (1976)
Positive and active aging
New anti-aging care
Glycation or carbonylation ?
Lack of firmness, sagging, yellowing and
dullness… targeting glycation &
carbonylation as the new aging factors .
Skin can become more transparent and
looks younger!
Benefit = Remain young with bright
carnation
Source Shiseido
www.info-inspiration.com
oct 2013
Positive and active aging
Pores and V naso-genian lines
P&G
SKII STEMPOWER ESSENCE
POLA BA
Which one are you going to choose? Black B.A or Red B.A ?
Black for glycation and red for the V line
www.info-inspiration.com
OCT 2013
Green conscious
Cultural eco conscious
Ancestral wrapping technique = Furoshiki
Sense of « Mottainai” (もったいない, 勿体無い) , Japanese term meaning "a sense of
regret concerning waste when the intrinsic value of an object or resource is not
properly utilized
Bento box or the traditional re-usable daily lunch box
www.info-inspiration.com
OCT 2013
Green conscious
www.info-inspiration.com
OCT 2013
Green conscious
SHISEIDO CLE DE PEAU
LA CRÈME 25G 50,000 Yens –
Refill 25g 49,000 Yens
www.info-inspiration.com
Oct 2013
New minimalism
Small is beautiful , Small is affordable , Small is usefull, Small is safer ….
Muji Bath Salts (Japan) – Gel liner Mini (Korea) – Etude House Hand Cream Set (Korea ) – Shiseido Cle de Peau La crème ( 25g)
(Japan) _ Tian You Baby Milk ( China)
www.info-inspiration.com
OCT 2013
New minimalism
Transparent package to enhance
product texture and pureness
A new authenticity
ALBION, EXAGE
MIRRORED SKIN
www.info-inspiration.com
MUJI
SKINCARE LINE
OCT 2013
ELEGANCE COSMETICS, ELEGANCE
FAIREST SKIN SPF20/PA++
New minimalism
Simple, basic, fundamental needs
A new authenticity
365 days the park is my living room - 365 days the
skin does not disappear under the clothes color - 365
days remain beautiful even under fluorescent light 365 days when you smile, you are a teenager - 365
days do not count the pores in the mirror - 365
days welcome the kids with a hug on the cheeks …
www.info-inspiration.com
OCT 2013
FANCL – JAPAN
New minimalism
From 5 in 1 product to BB cream
Shiseido Senka : cream included in a lotion !
Kanebo Freshel Aqua moisture Gel : 5 in one
Kanebo Ururi : Essence in Lotion
Benefit = Shorter routine to save time and
money
ASAHI, SUHADA SHIZUKU
PURUTTO SHIZUKU LOTION
www.info-inspiration.com
OCT 2013
KOSE, SEKKISEI
WHITE BB CREAM (SPF40/PA+++)
With one product, 6 functions: Serum, Emulsion, Cream,
Sunscreen, Makeup Base and Foundation.
UNILEVER JAPAN, DOVE
A FOAMY FACE WASH REMOVING ALSO
MAKEUP
3 functions in 1 product: Makeup Cleanser,
Face Wash and Lotion.
Optimism and generosity
Jelly, greedy, foamy, unctuous , from mist to oil …
www.info-inspiration.com
OCT 2013
Optimism and generosity
Texture
Jelly to Liquid
Fuji Film Jelly Aquarysta: a jellylike textured product for application
after cleansing.
An irresistible attraction
SHISEIDO, MAJOLICA MAJORCA
MAJOROMANTICA + F/J (Limited Edition)
20ml, 1680 yens
www.info-inspiration.com
Oct 2013
34
Optimism and generosity
Beauty drinks and shot , the Asian skin drink
Japan /China/Korea
Fancl, Shiseido, Kanebo, Eisai, Lotte
… Collagen , hyaluronic acid, placenta
drinks … inner beauty or out beauty =
a huge market
Benefits = Enhance skin beauty from
inside
www.info-inspiration.com
Oct 2013
Optimism and generosity
Experience, try, enjoy, participate, discover ,
socialize
Sabon –Tokyo
www.info-inspiration.com
Oct 2013
Conclusion… enjoy Japan !
Seasonal ingredients, small & cute packages, positive aging,,
all-in-One, Beauty drinks, experience stores, emotional
textures , neo-simple designs, harmony, so many aspects to
get inspired from !
www.info-inspiration.com
OCT 2013