Japan – The Land Of Rising Prospects - in

Transcription

Japan: The Land Of Rising Prospects
www.info-inspiration.com
OCT 2013
Who we are ?
 INFORMATION ET INSPIRATION, created in 2003, is a unique cosmetic trend
consulting agency based in France & specialized in Asian markets
 Monitor markets
 Collect new products in situ
 Spots key trends and emerging ones
 Provide consumer understanding
 Support new product/ concepts development
 Hold creativity meetings
 Offer guided tours
Florence BERNARDIN
01 47 24 75 70
f.bernardin@info-inspiration.com
Oct 2013
Who we are ?
 How do we work ?
The results of our analyses and presentations we provide , come from:
- Qualitative market studies from products, retailers, ad campaigns, websites…
- Daily follow-up of press, blogs…
- A unique international team and locally on markets
- A real product knowledge from consumer’s point of view
- An eye on all new concepts & approaches
- …
OCT 2013
Introduction
Some figures to start about Japan

128 million inhabitants (march 2012)
• 10th most populated country
• 336 people per square meter

Mature market
• Median age 44.7 years (2010)
• Highest life expectancy
• High Birth decline

Cosmetics total turnover 13 Md USD
• 1000 cosmetics manufacturers
• Leading local players Shiseido, Kanebo & Kao
Euromonitor 2011
http://www.cosmeticsbusiness.com
Oct 2013
Introduction
New beauty routines

Mature market

Educated to prevention

Still looking for high quality by all means

Changing beauty habits
• Shorter routine
• Lack of time
• Economical & social crisis
• Quest functional, higher added value products
• Quest for natural beauty
Oct 2013
Introduction
Beauty market changements

Many imported products from Asian countries
• France & US are now competing with Thailand (hair care) and Korea

Department stores , high end products sold by personal beauty advisors = declining
business
• Too much in centers of the cities
• Too much time taking

Drugstores, convenience stores and variety stores = increasing business
• Lifestyle oriented ( time saving, product offers…)
• Choice, fun and experience…

Internet = strong and active
OCT 2013
Introduction
A Japanese skin beauty ideal

Regarding skin quality

Regarding aging signs

Regarding beauty models
SHIWA =
WRINKLES
SHIMI = SPOTS
TARUMI = SKIN
SAGGING
OCT 2013
Key trends remain
- Lack of time
- Quest for well-being
- Positive aging
- Green conscious
- New minimalism
- Optimism & generosity
- …
OCT 2013
No time …
Shinagara Come
Japan
Panasonic EH-SA42 keeps your
surroundings moist throughout the
day without the need for any water
thanks to steam generator that is
inbuilt !
Skin is moist and shimmering all day
and you can use it over the makeup
while at work (at your desk) or
watching TV
Benefit = Moisture anywhere, any
type
April 2013
Mini Facial Steamer with mobile phone style
Convenient, anytime and anywhere, easy use:
Slide the cover, and
enjoy spraying softly within 30 seconds.
Moisturize skin with ionic operating system &
essence formula
Benefit = Essence moisture anywhere, any type
No time…
Shinagara Cosme, mobile cosmetics
Benefit = Skincare everywhere, any where, easy to use
KOSE, COME DECORTE
VITA DE REVE HERBAL
VITALIZING LOTION MIST
50g , 1680 yens
Oct 2013
ETTUSAIS
AQUA SPLASH UV SPF25PA++
40 ml, 1050 Yens
KANEBO, EVITA
FIRSTAGE BEAUTY CARE MIST
130g , 1680 Yens
10
FROM JAPAN
No time…
But all night !
Sleeping beauty treatment
Benefit = night repair, reset, infuse , sleep…
ORBIS
OVERNIGHT WHITENING GEL EX
OIL CUT
D’ICI LA
PREDOMINA
BALANCE UP INFUSER A (QD)/
CONDENTIAL SPA MIST
KAO CORPORATION
STEAM HOT EYE MASK
NIGHT LOTION & NIGHT CREAM
Oct 2013
11
No time
All in one
From BB/CC cream to all in one Gel
All in one cleansing / makeup remover, No cleansing need makeup product
Benefit = Higher concentration for an immediately understood benefit or time
saving
DR CI:LABO
AQUA COLLAGEN GEL
SUPER MOISTURE EX
Oct 2013
SHISEIDO
FULL WASHABLE
BASE
SHISEIDO
UNO SKIN TANK
All in one Lotion
UNILEVER JAPAN, DOVE
A FOAMY FACE WASH
REMOVING ALSO MAKEUP
3 functions in 1 product:
Makeup Cleanser, Face Wash
and Lotion.
No time…
W Capitalize on well- known ingredient &
double application
Japan
Hyaluronic acid, collagen, royal jelly …
Kanebo Evita EX, Shiseido Haku Melanofocus W, Shiseido Aqualabel Gold
Series , Shiseido Senka, Kanebo Freshel, Cow Bouncia Pure Moist Body
Wash, Kanebo Blanchir Superior …
Benefit = Higher concentration for an immediately understood benefit
Oct 2013
No time …
Quick service, express delivery, precise expertise &
diagnostic …
Oct 2013
Nature & impermanence
Quest for well being & harmony
Recreate links with nature, seasons, local
ingredients, TCM, in& out…
OCT 2013
Delicious Skin care , holistic care, importance of fragrances
and traditional food therapy inspired ingredients …
RMK DELICIOUS SKINCARE
OCT 2013
MUD,CLAY, MINERALS … a matter of purification but also
skin renewal back to roots and minerals
COSME DECORTE
CLAY BLANC
Foaming face wash with
clay …
BARE MINERALS
MINERAL SKINCARE
24 HOURS
OCT 2013
SHISEIDO
CLE DE PEAU BEAUTE
SOIN CORRECTEUR
ESSENTIEL
SHISEIDO, INTEGRATE
MINERAL PORE CLEAR
IMPORTANCE OF MASSAGE
OCT 2013
IMPORTANCE OF MASSAGE
Ayura Bicassa special plate
designed for the "Bicassa"
massage derived from Chinese
traditional Guassa Massage for
easing the stiffness of skin.
Benefit = A traditional approach
mixed with a refined ceramic
OCT 2013
RE FA
I STYLE/O STYLE
14800 Y
Made in China
http://refa.mtgec.jp/istyle/product.html
Skin tapping and eye contour treatment with
rhythm to be done anywhere and at anytime
Micro-current + Platinum coat+ Germanium
+Aesthetic method
Cordless, rechargeable solar energy .
IMPORTANCE OF APPLICATION ROUTINE
OCT 2013
20
Services in stores sampling, cross sampling , councelling,
booking , wrapping , ranking …
www.info-inspiration.com OCT 2013
Positive and active aging
Maeda Bibari, 1966
SHISEIDO ELIXIR PRIOR – MAEDA BIBARI (Born in 1948 was one of the first Shiseido Model cf 1966 campaign )
Years accumulate beauty, for a positive attitude.
I walk with a peaceful face.
When you turn to be 60, beauty revolves around the word « peace ».
From you experience, you have gained inner radiance, smoothness and peace.
Let’s walk towards peace, peaceful expressions and a peaceful face.
Accumulate beauty years and be a positive senior.
New aging care, to get a beautiful skin tone and warm expressions.
Oct 2013
Aging
problem
according to
age group…
RELY ON ME FOR
SUPPLENESS
Aging sign? Look at this
suppleness.
Am I not the living witness of
SK-II?
Women’s charm is experience
and keep the
freshness.
I have still a freshly picked
peach skin.
KAORI MOMOI (1952)
SHIMMER AND SHINE IS LIFE
FOR MY SKIN
My commitment is
refined skin grain and shimmer. I
thought I was too early for
SK-II.
I was honestly surprised. I
realized that I can change
even more.
Here it is, egg skin!
AYASE HARUKA (1985)
I CAN’T STAY DULL
Dullness is my worst enemy.
People think that I have a
beautiful
skin without doing anything. But
I
was caring myself. I’m so happy
to
meet SK-II I want to keep my
snow white skin.
KOYUKI (1976)
New anti-aging care
Glycation or carbonylation ?
Lack of firmness, sagging, yellowing and
dullness… targeting glycation &
carbonylation as the new aging factors .
Skin can become more transparent and
looks younger!
Benefit = Remain young with bright
carnation
Source Shiseido
oct 2013
Pores and V naso-genian lines
P&G
SKII STEMPOWER ESSENCE
POLA BA
Which one are you going to choose? Black B.A or Red B.A ?
Black for glycation and red for the V line
OCT 2013
Green conscious
Cultural eco conscious
Ancestral wrapping technique = Furoshiki
Sense of « Mottainai” (もったいない, 勿体無い) , Japanese term meaning "a sense of
regret concerning waste when the intrinsic value of an object or resource is not
properly utilized
Bento box or the traditional re-usable daily lunch box
OCT 2013
Green conscious
OCT 2013
Green conscious
SHISEIDO CLE DE PEAU
LA CRÈME 25G 50,000 Yens –
Refill 25g 49,000 Yens
Oct 2013
New minimalism
Small is beautiful , Small is affordable , Small is usefull, Small is safer ….
Muji Bath Salts (Japan) – Gel liner Mini (Korea) – Etude House Hand Cream Set (Korea ) – Shiseido Cle de Peau La crème ( 25g)
(Japan) _ Tian You Baby Milk ( China)
OCT 2013
New minimalism
Transparent package to enhance
product texture and pureness
A new authenticity
ALBION, EXAGE
MIRRORED SKIN
MUJI
SKINCARE LINE
OCT 2013
ELEGANCE COSMETICS, ELEGANCE
FAIREST SKIN SPF20/PA++
New minimalism
Simple, basic, fundamental needs
A new authenticity
365 days the park is my living room - 365 days the
skin does not disappear under the clothes color - 365
days remain beautiful even under fluorescent light 365 days when you smile, you are a teenager - 365
days do not count the pores in the mirror - 365
days welcome the kids with a hug on the cheeks …
OCT 2013
FANCL – JAPAN
New minimalism
From 5 in 1 product to BB cream
Shiseido Senka : cream included in a lotion !
Kanebo Freshel Aqua moisture Gel : 5 in one
Kanebo Ururi : Essence in Lotion
Benefit = Shorter routine to save time and
money
ASAHI, SUHADA SHIZUKU
PURUTTO SHIZUKU LOTION
OCT 2013
KOSE, SEKKISEI
WHITE BB CREAM (SPF40/PA+++)
With one product, 6 functions: Serum, Emulsion, Cream,
Sunscreen, Makeup Base and Foundation.
UNILEVER JAPAN, DOVE
A FOAMY FACE WASH REMOVING ALSO
MAKEUP
3 functions in 1 product: Makeup Cleanser,
Face Wash and Lotion.
Optimism and generosity
Jelly, greedy, foamy, unctuous , from mist to oil …
OCT 2013
Texture
Jelly to Liquid
Fuji Film Jelly Aquarysta: a jellylike textured product for application
after cleansing.
An irresistible attraction
SHISEIDO, MAJOLICA MAJORCA
MAJOROMANTICA + F/J (Limited Edition)
20ml, 1680 yens
Oct 2013
34
Beauty drinks and shot , the Asian skin drink
Japan /China/Korea
Fancl, Shiseido, Kanebo, Eisai, Lotte
… Collagen , hyaluronic acid, placenta
drinks … inner beauty or out beauty =
a huge market
Benefits = Enhance skin beauty from
inside
Oct 2013
Experience, try, enjoy, participate, discover ,
socialize
Sabon –Tokyo
Oct 2013
Conclusion… enjoy Japan !
Seasonal ingredients, small & cute packages, positive aging,,
all-in-One, Beauty drinks, experience stores, emotional
textures , neo-simple designs, harmony, so many aspects to
get inspired from !
OCT 2013

Japan – The Land Of Rising Prospects - in

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