ABP - LVS

www.lvs.co.uk
is the New Multi Channel
Standard in Sportsbook,
Toto and Racing
11-15 St Mary at Hill
London, EC3R 8EE
Tel: +44 20 73377050
Email: sales@lvs.co.uk
Company
Information
1
Overview
LVS have been providing betting software to both small and large Sportsbook operators for over twenty years.
This development has culminated in the Advanced Betting Platform, a new generation of gaming product.
Written in Java, using an Oracle database, ABP is one of the most modern betting solutions on the marketplace. Based
on a scalable and reliable 4-tier web architecture, ABP has been built according to the most modern design standards.
Services are exposed through an easy to access open restful API facilitating integration with frontend and other
applications.
This sophisticated software offers connection to the industry standard sports data feeds, covers any kind of sports
betting and racing including in-running, offers unparalleled automation capabilities and is a multi-channel system
supporting retail, Internet and telebetting.
Acquired by FDJ in 2010, LVS now has the backing of one of the world’s largest lotteries and has accelerated its
growth since this time, acquiring more and more references. The LVS team is now a combination of highly experienced
staff coming from both betting and lottery industries with cutting edge technical and functional backgrounds and an
entrepreneurial mind-set.
LVS have expanded ABP in order that we can now provide a excellent solution to lottery operator.
By enhancing ABP to include Toto games and lottery games of chance in both on line and retail channels LVS hope to
offer an alternative to lottery companies who have become locked in to complex retail solutions which were never built
with on-line betting as a consideration.
A catalyst for these exiting new developments has been a recent major deal with ISBB, the Israel Sports Betting Board,
who are replacing their whole gaming system with ABP. ABP acts as the gaming engine for fixed odds sports betting
and more traditional lottery products with a large suite of pooled games and as a distribution engine on all retail and
interactive channels, managing from one single central point accounts, customers, shops, contents, affiliates and
promotions. Interactive frontend solutions are provided by LVS while retail terminal frontends are delivered and
integrated to ABP by Lotsys, a sister company in the FDJ group.
With new WLA contracts pending, LVS pushes the doors with a recent, compact and open state of the art offer
meeting the expectations of modern lottery operators that easily integrates with the Game, Casino, Tote, Poker,
Payment, KYC verticals, etc. and any back-office you wish.
The fruit of our continuous development and innovation, ABP is a breakthrough solution that we believe will shine in
the world of lottery solutions in the near future.
Accreditation
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Member of the World Lottery Association
Member of the European Lotteries and Toto Association
Licensed by the UK Gambling Commission
Product
Overview
In today’s fast moving world, sports betting operators need a flexible, scalable and reliable
Sportsbook solution that enables them to offer the largest and most comprehensive range of sports,
events, and markets possible.
ABP can be seen as a vertical that can slot into existing infrastructure enabling the continued use of
established legacy systems. ABP can quickly adapt to the opening of new territories and to changes
in the legal landscape, and can cater for growth in betting traffic at a rate that will always keep pace
with their business.
ABP can also be seen as a great core platform that can manage the distribution of all your products
on all channels from on central point, that can be extended with additional games and that can
easily integrate any vertical you may wish.
An aggressive development roadmap has seen many new features in the past couple of years, including:
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Apollo: written in Ruby on Rails this modern framework accelerates the development of frontend web applications for desktop, tablet and
mobile with built-in CMS, a full suite of reusable widgets and free access to source code for our customers willing to maintain their web frontend.
Additional Games supporting lottery gaming requirements with a large range of Toto like pooled games or Keno for instance.
Campaign Studio enabling to manage efficiently cross channel promotions to a large extent.
Shop Management, Terminals and Till connections through our restful API and Betting Program Management.
Tag & Play NFC Retail Tablet Solution in addition to LVS traditional retail Ticket Management System, TMS.
Prepare yourself to get rid of the closed systems and all their problems:
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Having your business dependent on your provider.
Talking only terminal language combined with bolt-on Internet solutions making your life complicated.
Increasing your cost of change.
Making almost impossible to manage customers or promotions in a consistent way on all channels.
Ultimately being incapable of meeting your business requirements and targets on time.
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Product
Overview
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The Advance Betting Platform
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Upgrading to ABP you will have:
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A state of the art modern solution able to cover your core games on all channels from one central system.
An open and agile solution which can integrate with satellite systems, other verticals such as Games, Bingo,
Casino, Poker, Tote, etc. and also with any kind of distribution channels or partners.
A unique opportunity to simplify your Information System, to reduce your TCO and your TTMs.
The independence you deserve as operator to build your Information System the way you want and to
integrate with who you want.
A roadmap of enhancements shared with our other clients as ABP is managed as a single codebase.
A free access to our Apollo frontend framework source code if you wish to maintain your web.
ABP
INTERACTIVE
FRONTEND
FRAMEWORK
Mobile, Tablet,
Desktop
adaptive sites
& wrapped apps
ABP
TMS RETAIL
SOLUTION
PC
based retail
solution
LVS
TAG & PLAY
OTHER
FRONTENDS
OTHER VERTICAL
& SERVICES
NFC based
Bet Booking
& Loyaly solution
Lotsys Terminals
Other Terminals
Dedicated
websites, native
apps
Games, Casino,
Poker, Tote, Bingo
provider KYC,
Payment, Other
Account
ABP OPEN REST API
ABP ENGINE
FIXED ODDS SPORTS
& RACING BETTING
TOTO & KENO
DISTRIBUTION
TOOLS
Capture, Settlement
Resettlement
Capture, Settlement
Customers, Accounts,
Shops, Content,
Affiliates, Promotions,
Loyalty Club
Cache, Audit,
Log, Sealing,
Failover
ABP
CONFIGURATION
SUITE
Operator Mgr
Limits Mgr
Translation Mgr
ABP
GAME MGT
SUITE
ABP
AUTOMATION
SUITE
ABP
RISK MGT
SUITE
ABP
DISTRIBUTION
SUITE
Event Creator
&
In-Running Mgr
Racing Mgr
Toto Mgr
Keno Mgr
Template Mgr
Multi-line Price
Deriver
Sport Data Feed
Connector
& Monitor
Risk Mgr
Supervisor Console
Instant Action
Bet Attendant
Combination Risk
Mgr
Customer, Account, Chat,
Payment, Shop, Program,
Agent, Affiliates Mgrs
Content Mgt System
Campaign Studio
Druid Transaction Tracking
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LVS
ADVANCED
BETTING
PLATFORM
ABP
LVS
STANDALONE
PRODUCTS
3RD
PARTY
SERVICES
OR
PRODUCTS
ABP Game
Engine
ABP Sportsbook
Sportsbook Offer Creation and Resulting:
Whether using an industry standard data feed, or using the tools provided within the product,
event creation and resulting have never been easier.
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Support of all major industry data fixture and live feeds to achieve Event Creation, Pricing and Resulting easily without manual activity.
Powerful template logic to automate markets creation and control price derivation from seed data.
Multiple price lines capability across channels or jurisdiction.
Immediate settlement of outcomes whether or not all outcomes are resulted. Easy resettlement, voiding and manual settlement.
Fully flexible n-tier event path structure, which can even allow sports within sports.
Configurable system with ability to support virtually any sport or market.
Sportsbook Risk Management:
A powerful set of tools make managing risk a breeze within ABP. A range of different interfaces allow traders different views of market groups, and multi-tier
liability limits. Infinitely variable customer wager limits prevent risky positions occurring in the first place:
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Real time view of risk from all channels (i.e. Internet, mobile, retail, telephone).
Warning and critical event outcome liability limits.
Flexible customer wager limits management.
US style “circling” of events and outcomes so that bets can still be taken at a lower limit before book re-pricing.
Ability to refer bets direct to specific traders to ensure VIP customer bets are not rejected without human intervention.
Profit / loss, payout, exposure, run up exposure and many other risks from singles, accumulators and other complex bet types.
Handling of horse racing features directly impacting risk and payout (rule 4c, starting price, etc).
Automatic breakdown of complex bet types for purposes of risk and accumulator analysis.
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ABP Game
Engine
ABP Sportsbook
Live Betting:
A comprehensive trading interface allows for fast and efficient market creation and easy trading of practically any
sporting event. The interface has been developed in conjunction with several live traders from our client base
ensuring it is the best, most ergonomic and easy to use of any live trading interface currently in the marketplace:
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Bespoke interface for each different sport.
Live betting calendar.
Instant settlement of market outcomes ensuring customer re-investment.
Risk per market, risk summary and also filtered bet ticker to ensure at a glance a real time view of the current live risk.
Direct interfaces to automated trading systems and live feeds to provide a total “hands off” trading solution.
Variable time delay for bet capture for different events.
Interface to allow trading multiple events from the same session.
Other games:
Lottery experts in LVS have designed a system supporting any kind of pooled lottery game such as Toto, and non-pooled games such as Keno. ABP offers
a flexible lottery games management, easing the customisation process for the specific needs of each lottery. Also included are transaction sealing and signing
of transactions before a draw or an event is resulted, and our “Druid” system logs all the API activity and enable easy tracking per shop and customer.
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ABP Customer,
Distribution
& Promotion
Management
Customer Management includes full support of telephone betting and account
management. ABP can act either as the main wallet and account balance, or can
“bolt on” to an existing system. The key features of the module include:
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Customer segmentation.
Ticketing and chat functions.
Loyalty scheme.
Token management for identified or anonymous
customers.
Full staff monitoring application.
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Full bet capture with optimised interface to ensure telephone bet placement.
Transactional, dashboard, and summary customer views, with instant data display
and full reporting of customer performance.
Full lockdown of VIPs plus controlled access to customer information via system
privilege level hierarchies.
“Instant Action” to monitor all activity - track bets, failed bets, payments and customer
account creations in real time.
Customer accounts, Customer wager limits management.
Different money types (cash, winnings, promo-cash, etc.) and associated rules.
ABP Customer,
Distribution
& Promotion
Management
For Distribution Management ABP includes:
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Affiliate tracking.
Agent System supporting hierarchical commissions and positions.
Betting Program Manager to generate the gaming lists for shops.
Shop Manager to manage the retail network.
Shop Monitoring and Druid, which traces all exchanges with any frontend application including each
individual point of sale.
Content Management for all channels to control the display on all your websites and in the shops.
For Promotion Management ABP includes Campaign Studio to define:
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Groups of players targeted, either imported or calculated in the system.
Triggers based on various criteria.
Rewards.
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ABP frontend
solutions
Apollo web framework
ABP comes with the Apollo framework, which enables the building of unique websites for
desktops, mobiles and/ or tablets using a comprehensive range of re-usable components and
a built-in Content Management System. Although our customers are free to develop their websites
directly on our REST API if they prefer, those choosing to use Apollo will have 100% unique
websites at much lower development cost than writing everything from scratch.
Apollo includes:
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Range of pre-developed and interchangeable components (e.g. betslips, market renderers, marketing blocks, social media
widgets, etc.). These can be integrated together in a “lego” like fashion to build a unique website at the fraction of
a typical website development cost.
Full built-in Content Management System allows customers to keep the website “fresh” without system modifications.
Marketing and/ or trading staff have a huge amount of website content that can be modified with just a few mouse clicks.
Full multi-language, multi-currency and multi-cultural support throughout the whole website.
Ability to drive multiple websites and mobile offerings from the same backend system and Content Management Systems.
White label website options available, with ability to restrict offerings available to “partner” websites.
Integrations already built to other 3rd party verticals for instance with casino providers.
Access to Apollo source code at no extra cost if they want to control and maintain their websites.
Solutions to wrap compatible mobile or tablet websites into apps for distribution
through all stores.
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ABP frontend
solutions
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Retail solution
Traditional
ABP supports retail solutions that link directly to pick up the latest prices and offer information, and pass back each
bet individually for verification and risk accumulation. Key features include real time risk management, pre-match and
live betting, cash deposit for account customers, payout of winning bets in any shop, full auditing of shop activity,
support of all bet types available on the Internet, cash management and end of shift reconciliation features.
Retail solutions integrated with ABP include:
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Our “Ticket Management System” or TMS is aimed at bookmakers or lotteries who are looking for a robust
system of bet capture requiring minimal hardware, as basically a PC and a printer is all that is required.
LVS have also integrated ABP with Lottery Terminals, such as the terminals provided by our partner and sister
company Lotsys.
Tag & Play
LVS recently developed Tag & Play, a new concept of betting product. An intuitive touchscreen system allows players to
prepare bets and lottery wagers which are then stored against Near Field Communication (NFC) tags. The retailer then
simply scans the tag and takes payment from the player. The
tag also replaces a traditional paper receipt, although a receipt
can of course still be printed if that is the preference.
A history of betting activity is recorded against the tag
which allows for specifically targeted promotions and loyalty
schemes to be available, although a player may remain
anonymous and unregistered as per traditional retail betting.
Tag & Play is a standalone product: it can be delivered
integrated with ABP or with other non LVS Sportsbook or
Lottery Gaming Systems.
ABP
Architecture
LVS have always been at the forefront of technology and we pride ourselves on having the best
technology stack in the industry. This allows ABP to be fully scalable from the smallest operators
right up to the largest operators.
Key technology and security features include:
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Fully scalable load balanced system.
Developed according to modern design standards with separate database, communication, business logic and presentation layers.
Back office system written entirely using Java code and open source Java plug-ins. This ensures we have all source code for the product,
and that everything shares exactly the same technology, leading to an extremely robust environment.
Database independent system. The application has been engineered so that different databases could be used from the same code base. In practice,
our customers have chosen Oracle due to its industry proven popularity, reliability and ease of administration.
Front office (website for desktop, mobile and tablet applications) written entirely using Ruby on Rails in conjunction with latest HTML 5 presentation capabilities.
We have moved away from Flash and design our mobile and tablet sites so that they can be wrapped into apps and distributed through stores at low cost.
Full audit trail of all player and operator activities.
Sealed transactions of all betting and gaming activities.
All gaming and distribution services exposed through a restful API, making ABP the most open platform of the marketplace.
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ABP Key
ABP Sportsbook & Lottery
Features
Summary
Volumes and Throughput
Technical
Architecture
Technology
Connectivity
ABP Sportsbook & Lottery
Support of all major sports and betting opportunities (including US, UK and Irish Horse Racing).
Data Feeds
Log
Bet capture of hundreds, even thousands of bets per second, settlement of ten thousands+ bets per second.
Hardware architecture allowing multi redundancy without any single point of failure.
Cutting edge technology stack using latest development languages.
Industry standard proven Oracle database.
REST API’s available for all major update processes (allows for clients to build their own bespoke applications
which can place bets in the system). Full tracking of all REST calls via “DRUID” monitoring system.
Advanced logging with DRUID enabling full audit per shop or per customer.
Betradar
Full integration for live and pre-match feeds for all major sports.
PA Feed
Full integration for UK/ Irish Horse and Dog Racing.
TRNI
Botsphere
US Horse and Dog Racing plus Pool Integration.
Horse Racing and Football.
Configurable system capable of adding sports and markets without codebase changes.
Full support of all major UK bet types, European bet types and American bet types.
Full Suite of Pooled Games such as Toto.
Apollo Frontend Website for Desktop, Mobile and Tablets
Pooled Games Configuration Suite.
All major odds types supported (UK, European, US, Chinese, etc).
General
Multi Currency, Multi Lingual.
Modern GUI based on latest design standards.
Multi-website driven from single CMS.
Functional
Lottery Number games such as Keno or Express Keno.
Full support of internet, mobile, shop, and telephone betting channels.
Multiple player balances for deposited funds, winnings, promo cash and promo points.
Fully configurable system behaviour, with single codebase used by all customers.
Bet capture 24 hours per day with no downtime required.
Different price lines for different websites from same backend trading system.
Built from library of interchangeable and components but still with 100% unique look and feel.
Full support of desktop, mobile and tablets views – Application wrapping.
Hardware
Technical
System can act as main wallet are as a “plug-in” sportsbook to an existing wallet system.
White labelling options from same CMS and backend system.
General
Security
Technical
Fully scalable architecture.
Multiple redundancy without a single point of failure.
All business logic contained in secure backend.
Cutting edge “Ruby on Rails” development environment.
Each website built from extensive component library to minimise development time.
Template based market creation and behaviour rules.
Bet restrictions: Fully configurable control of market combinations down to event level.
Fully flexible price deriving with powerful import of Excel spreadsheet formulae.
Pricing
Multi line pricing with configurable automated uplifts and adjustments.
Dynamic spread and handicap markets.
Buy points handicap functionality (ability for customer to select their own chosen handicap value).
Real Time Risk Management across all betting channels (phone, internet, retail etc).
Trader confirmation of exceeded bet limits (accept or reject of bet in pop-up).
Risk Management
Configurable risk views where each trader can define their own view.
Bet Capture
(both pre-match and live)
Security
Software
Software
technology. Range of screens available for displaying player/marketing information.
Pre-match and live betting opportunities supported. Full reporting suite.
Any low specification PC suitable. Connect a range of thermal and non thermal printers, plus optional
coupon reader and barcode scanners.
Whole range of pre-match and live betting opportunities supported. Cash in/out reporting, full shop
reporting module, player price sheet printing, till transfers and end of shift cash up supported.
Innovative Tablet solution for retail provided as an additional product to ABP – can be also integrated with
platforms other than ABP.
Support and Maintenance
Fully bespoke matrices of customer wager limits down to sport, country, league or event level.
24x7 Support available.
Double calculation line for Pooled Games.
Client lead system development.
Full support of live betting across all sports and markets.
Bespoke live scoring within all major sports (system aware of specific sport rules).
Partial settlement of markets before all outcomes resulted.
Innovative “can do” attitude to any new client request or support issue.
Backend Source Code purchase option.
Quarterly product release with ever expanding range of new features.
Configurable bet checks (hurdles) across each channel and defined sub-channel.
Full audit of all database transactions.
Sealed transactions for customer activities.
Full transaction list, summary views and complete audit view of all customer updates, player protection
Player
Management
Software
Bespoke till with built in touchscreen, scanner, coupon reader and thermal printer. Integrated anti tamper
Easy to use colour coded market views and enhanced filtering logic.
Customer categorisation and live activity tracking.
Live Betting
Tag &
Play
Dual tier event liability checks.
Multiple liability views including liability, run up, payout and most popular accumulator views.
Hardware
Hardware
General
Functional
Toto Event List Creation from the Sportsbook.
Retail Solutions
Lotsys
Integration with all major sports feeds (Betradar, PA, TRNI, Botsphere, etc).
TMS
Offer Creation
limits, customer chat module.
Advanced Bonus and promotion suite with full campaign management system (Campaign Studio).
LVS Ltd.
11-15 St Mary at Hill
London, EC3R 8EE
Tel: +44 20 73377050
Email: sales@lvs.co.uk
© LVS 2013
Non contractual information