THE EASTERN PRODUCE COUNCILLOR

THE
EASTERN PRODUCE
COUNCILLOR
August 15, 2011
Dedicated to the Use of Fresh Fr uits and Vegetables - “Our Most Natural Food”
EXECUTIVE DIRECTOR
OFFICERS
President
DEAN HOLMQUIST
Foodtown, Inc.
1st Vice-President
PAUL KNEELAND
Kings Super Markets
2nd Vice-President
VIC SAVANELLO
Foodtown, Inc.
Secretary
ROB GOLDSTEIN
Genpro, Inc.
Treasurer
JOHN KOHL
Consultant
SGT.-AT-ARMS
JODY DeSOMMA
Impact Brokerage
JEFF GARRISON
Sunsweet Growers
JOHN McALEAVEY
P.O.Box 514
Short Hills, NJ 07078
973-564-6295
Fax 973-467-2294
Email: jmcaleavey@comcast.net
Next Meeting
Tuesday, September 13, 2011
The Manor
West Orange, New Jersey
FOUNDING PRESIDENT
SAL CANDRILLI
PAST PRESIDENTS
JAY LIOTTA
Consultant
THOMAS KRULDER
Kurt Weiss Greenhouses
VINCENT DeSOMMA
Maria Victoria, Inc.
JEFFREY SHILLING
RLB Food Dist.
VIC LOMORIELLO
AAABCO, LLC
CRAIG CARLSON
Walmart
JOE DeLORENZO
Alpha 1 Marketing
Idaho Potato Commission
&
Produce Business
DIRECTORS
AL FERRI
Wakefern Food Corp.
STEVE GRANQUIST
C&S Wholesale Grocers
WENDELL HAHN
Four Seasons Produce, Inc.
VICTOR JOSEPH
Victor Joseph & Son
WAYNE KOVACS
Key Food Stores Co-op
TERRI LOWDEN
JO’H Phila.
GEORGE MOSKAL
Wakefern Food Corp.
TERRY MURPHY
Wakefern Food Corp.
JOE PROCACCI
Procacci Bros. Sales Corp.
VIC SAVANELLO
Foodtown, Inc.
GREG VENEZIANO
Bozzuto’s Inc.
SAL ZACCHIA
Advantage Sales & Marketing
DIRECTOR EMERITUS
HAROLD FRIEDMAN
Register Online at
www.easternproducecouncil.com
Cock tail Hour 6:00 | Dinner Meeting 7:00
Idaho Potato Commission
The Idaho Potato Commission is full of superhero field personnel, beginning
with Ken Tubman, whose sole role is to assist category managers everywhere
in being more profitable in the critically important potato category. Examples
of their superhero help is demonstrated through our campaign (which will be
on your table for dinner). Presenting their great deeds will be the behind the
scenes puppet master, Seth Pemsler, the VP of Retail and International.
The Idaho Potato Commission is one of the largest and oldest commodity
organizations in the US, now in its 74th year. Its role is to continue to drive
consumer demand for the Idaho brand and the “Grown in Idaho®” seal and does
so through national TV advertising, extensive public relations and numerous
tools for retailers. Prepare to enjoy both an entertaining 20 minutes as well as
the largest potato you have ever eaten at the EPC dinner on September 13,
2011.
A century ago, Jacob Prevor landed in America and opened a wholesale produce operation in the
old Wallabout Produce Market in Brooklyn, NY. Today, his great-grandson, Jim Prevor, serves the produce
industry in a different way.
As founder and editor-in-chief of PRODUCE BUSINESS magazine, the online PerishablePundit.com
and, more recently, PerishableNews.com, he has spearheaded an effort to “Initiate Industry Improvement”
in the trade and to use the latest technology to enhance the information literacy of the participants in the
produce industry.
Serving the industry in print and online, PRODUCE BUSINESS has also joined hands with the Eastern
Produce Council to serve the industry “in person” with this year’s Second Annual New York Produce Show
and Conference, to be held November 7th, 8th and 9th, 2011.
Already seen by the industry as a must-attend meeting, The New York Produce Show and Conference
is a world-class event showcasing a trade show, conference, chef demonstrations, interactions with the
great university centers of learning in our fields, tours of wholesale, retail, restaurant operations and copious
amounts of time for networking and relationship building.
Jim Prevor, also known as the Perishable Pundit, will update us on the hottest trends in the industry
and provide a sneak preview of plans for this year’s New York Produce Show and Conference.
Page 2
August 15, 2011
Submit your company’s
2011
EPC Journal Ad
44th Annual Dinner Dance
Westmount Country Club
Woodland Park, New Jersey
November 5, 2011
* Costs per page are:
Deadline for ad copy is:
Cover: $1,600 Gold: $700 Full: $500 Friday, September 30th
Color: $900 Silver: $600 Half: $300
*We have held our ad costs at 2007 levels
2011 GOLF OUTING - JUNE 11, 2011
ROYCE BROOK COUNTRY CLUB
HILLSBOROUGH, NEW JERSEY
The Eastern Produce Council would like to thank all of this year’s contributors and volunteers
for supporting the 36th Annual Phil LaRocca/Pete Piastra Memorial Golf Outing:
Contributing Companies
Sponsored Gifts and Donations
Apio Inc.
ASM Produce
Bolthouse
Direct Source Mkt.
Dole Value Added
Earthbound Farm
EPC
ESM/Ferolie
Fresh Express
Genpro Transportation
Goodness Gardens
Hampton Farm
International Food Source
J’OH Produce
MB Imports Inc.
Melitta Coffee
Modern Mushroom
Nasoya
Northeast Pear Bureau
NY Apple Association
Paramount Farm
Produce Business
Produce Packaging
R Best Produce
Royce Brook GC
State Garden
Stemilt
Sunsweet Growers Inc.
Thomas Colace Co.
T. Marzetti
Turbana
World Wide Sales
August 15, 2011
Gold Sponsor - Giorgio Fresh
Silver Sponsor - Diamond Foods and Mann Packing
Bronze Sponsor - Dole Value Added and Orchid Island Juices
Golf Hole Sponsors
Auerbach
Baldor/Ipex
Ballard Produce
Bolthouse
Bozzuto’s
Bushwick Commission
Christopher Ranch
Concord Foods
Cooseman’s
Country Fresh Mushrooms
Dandrea Produce
D’Arrigo Bros.
Dayka and Hackett, LLC
DelMonte Foods
DelMonte Fresh
Diamond Nuts
Dole Value Added
Dora’s Naturals
Earthbound Farm
F & S Produce
First Northland
Foxy
Frank Donio Inc.
Genpro Transportation
Giorgio Fresh
Gotham Produce
Hampton Farms
Hapco Farms
Hudson River Fruit Dist.
International Food Source
interrupción Fair Trade
J & B Produce
Jac. Vandenberg Inc.
Krass Joseph
La Mexicana Salsa
Lighthouse Dressings & Dips
Maine Farmers Exchange
Mann Packing
Mariani Dried Fruit Co.
MB Imports Inc.
Mooney Farms
Mr. Pickle
Naked Juice
New Star Organic Girl
New York Produce
Noble Juice
Orchid Island Juice
Orin Cope
Pinto Brothers
POM/Paramount Farm
Procacci Brothers
Produce Business
Quality Kid
Redi Fresh Produce
Seneca Foods
Smith Packing (Stag)
Southern Produce Dist.
Spice World
State Garden Inc.
Stemilt
Sunmaid Growers
Supreme Cuts
TF Produce
Tucker Farms
Twin State
Victor Joseph & Son
Walden Farms
Wholly Guacamole
Wm. Hearne
Wuhl, Shafman & Lieberman
Zeigler Apple Cider
Zola Acai
Page 3
New York Hilton
1335 6th Avenue (Avenue of The Americas)
New York, NY 10019
Monday, Nov. 7th
Cocktail Party Reception
Tuesday, Nov. 8th
Full Day Expo/Retail Panel Discussions
Wednesday, Nov. 9th
Bus Tours:
Hunts Point Terminal Market
Philadelphia Produce Terminal Market
Baldor
NJ, LI & NYC Supermarkets
44th Annual Dinner Dance
Saturday, November 5, 2011
Westmount Country Club
Woodcliff Lake, New Jersey
H Invitations will be mailed out in late August.H
MARK YOUR CALENDAR
Next Dinner Meeting - December 6
interrupción Fair Trade/State Garden
ABOVE: (L to R, Vic Savanello and Paul
Kneeland-EPC, Douglas H. FisherNew Jersey Sec’y of Agriculture, John
McAleavey and Dean Holmquist-EPC, and
Al Murray-NJDA.