City of Hobart - Hobart City Council

C I T Y
O F
H O B A R T
I N V E S T M E N T
R E A D Y
CONTENTS
Lord Mayor’s Message ................................................ 2
A City of Life ................................................................. 3
A City of Vision ............................................................. 4
A City of Opportunity..................................................... 5
A City of Development .................................................. 10
A City of Employment ................................................... 11
AUSTRALIA
TASMANIA
HOBART
Contacts ........................................................................ IBC
LORD MAYOR’S MESSAGE
Hobart is unique among Australia’s capital cities.
It is a city of innovation and ideas—a place of growth and promise with exciting
and diverse opportunities for investment and development. Hobart is the capital
of Australia’s only island state, and it offers a lifestyle that is the envy of other
cities.
Hobart is a place of extraordinary beauty, flanked by the forested slopes of
Mount Wellington and the deep harbour of the Derwent Estuary. It’s a holiday
destination of choice for international and domestic tourists—a welcoming
place that embraces visitors and new residents from all over the world. It is
a city in which the past rubs shoulders with the future, where stately heritage
buildings and historic sites sit alongside world-class 21st century development.
Our vision for Hobart as ‘a city with people in mind’ is reflected in our Inner City
Action Plan (ICAP)—a blueprint for future planning which sets our direction as
a strong, vibrant and sustainable city.
As we continue to grow, our focus is on long-term development projects that
will benefit the Tasmanian community, and enhance the wonderful qualities of
our capital city. We want to work with you on exciting projects and to expedite the
approval process wherever possible.
We’re proud of our economic success and our history, and we’re inspired by our
future. We look forward to sharing it with you.
Alderman Damon C. Thomas
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Lord Mayor of Hobart
2
A CITY OF LIFE
Hobart is a place of wonderful diversity that unites Tasmania’s
finest qualities in one beautiful city.
Hobart has all the attributes of a thriving capital but is
compact enough to offer a lifestyle that makes the elusive
work-life balance a reality. The city has a wide range of
public and private schools and still offers some of the best
quality and most affordable housing in Australia. It is a place
of connected communities that enables easy access to city
precincts and amenities. Life here is unhurried and friendly,
inspiring and invigorating.
Greater Hobart is home to around half the Tasmanian
‘I am continuing to invest in Hobart, not only
because it’s my home, but because I have
confidence in the future and in the economic
community, with a population of almost 215,000 people. The
development of the city. There is significant
city has a robust commercial and professional centre and is
and ongoing investment in new capital
a hub for many of Tasmania’s major industries. Hobart is an
from the Government and private sector,
international port and Australia’s gateway to the Antarctic
strengthening Hobart as a focal point for
and is also a centre for innovative scientific and medical
business, community, education, health and
research. Recent and continuing development in the city has
energised the CBD, in keeping with the long-term vision for
tourism in Tasmania. Within each of these
areas there are major opportunities
for developers in Hobart.’
the city’s future.
Ali Sultan,
Hobart is a city of opportunity, with exciting and continuing
Sultan Holdings (Property Development)
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scope for investment and development.
A CITY OF VISION
In 2010, internationally-acclaimed architecture and urban design
firm, Gehl Architects, were appointed to conduct a study exploring
ways to improve Hobart’s public realm. The Gehl report, Hobart
2010 Public Spaces and Public Life—a city with people in mind,
considered the future for Hobart, with a focus on improving
movement and engagement in and around the city centre.
As a result of the report, the Inner City Action Plan (ICAP) has
been developed as a basis for future planning within Hobart’s
inner city. ICAP represents the first of 15 projects developed from
the recommendations in the Gehl report that mark the path to
Hobart’s exciting future.
Our vision for Hobart is to achieve a strong, vibrant and sustainable
city—‘a city with people in mind’.
In 2025 Hobart will be
...a city that is a destination of choice and
a place for business. Clever thinking and
support for creativity will help build a strong
economic foundation, and entertainment, arts
and cultural activities promote the distinctive
character of the city. Lifestyle opportunities
and strong communities will ensure a
vibrancy and way of life that is Hobart.
...a city that provides opportunities for
education, employment and fulfilling careers;
a city that is able to retain its young people
and provide a lifestyle that will encourage all
ages to see the city as a desirable location
and lifelong home.
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(Hobart 2025, A Strategic Framework)
4
Menzies Research Institute (image courtesy of UTAS)
Over 4,000 people are employed in the
A CITY OF OPPORTUNITY
education and training sector in Hobart.1
In defiance of current trends, Hobart is immersed in a period of
Most of Tasmania’s tertiary sector is based
exciting growth. The development program now taking place in the
inner city is the largest in the capital’s history.
in Hobart and it is the core location in the
state for international students. Of the 33,000
In spite of the economic pressures experienced by the state, Hobart
primary, secondary and tertiary students
is growing—through a significant upward swing in commercial real
studying in the City of Hobart, around
10 per cent are international.2
estate sales and development.
EDUCATION AND RESEARCH
Hobart has the highest number of scientists
Hobart is a centre for education and research in Australia, stimulated
per capita of any Australian city, hosting
by the commitment and investment of leaders in the field.
65 per cent of all Australia’s Antarctic
and Southern Oceans research scientists.
The University of Tasmania (UTAS) is investing strongly in Hobart,
Approximately 2,900 full time equivalent
with a vision to make the capital an ‘education city’.
(FTE) staff and postgraduate students
• The state-of-the-art Institute for Marine and Antarctic Studies
are employed in the research sector in
(IMAS) will provide a new research hub for marine, Antarctic
Tasmania—the majority of which
investment is due for completion in early 2014 and will house 290
1
ABS 2006 Census
marine scientists, students and staff, providing for collaborative
2
Hobart City Council research, 2009
research of national and international significance.
3
Department of Economic Development,
Tourism & the Arts, 2009
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are Hobart-based.3
and Southern Ocean scientists in Tasmania. The $45 million
Establishment of the University’s Domain
Precinct will consolidate many of our major
projects in the CBD.
The refurbishment of the historic Domain
House and the repurposing of some of the
buildings on the Domain site along with
the two Medical Science buildings and
significant investment in student housing
will come together to form the heart
of this new precinct.
Professor Peter Rathjen
Vice-Chancellor, University of Tasmania
Institute of Marine and Antarctic Studies (IMAS) (image courtesy of UTAS)
• As part of the University’s emerging Domain Precinct, the
‘We want to bring the vitality of the University
$58 million first stage of the Medical Science buildings
into the centre of Hobart itself, with
which house the University’s Menzies Research Institute and
students studying, working and living in the
Faculty of Health Science and is creating an outstanding
medical science area in Hobart. Together Menzies and
the Faculty accommodate 500 students and staff, conduct
innovative,
world-class
medical
research
aimed
at
improving human health and wellbeing and train the next
CBD, enriching the intellectual, cultural
and social life of the city.
Establishment of the University’s Domain
Precinct will consolidate many of our major
projects in the CBD. At the heart of this
new precinct will be a series of projects that
generation of medical practitioners. The extraordinary
are already underway; refurbishment of the
building has made state-of-the-art laboratories, equipment
historic Domain House, repurposing of some
and facilities available for the first time in Tasmania.
of the buildings on the Domain
Stage two of the development involves a $90 million
site, construction of a second Medical
investment that will transform the site into a world-class
Science building and significant investment
biomedical and clinical research facility. Added to this
area is the redevelopment of the Electrical Engineering
Building on the historic Domain House site for use by the
School of Nursing, accommodating up to 17 staff and over
in student housing.
To this can be added the new Institute for
Marine and Antarctic Studies on Hobart’s
waterfront, and ambitious plans to develop
the Creative and Performing Arts.’
200 students.
Professor Peter Rathjen
These new developments have the potential to bring more of
the University’s population to central Hobart each day, and will
create further opportunities for accommodation and service
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provision for the growing student population.
6
Vice-Chancellor, University of Tasmania
1 Six Six Bathurst Street Apartments (Photographic acknowledgment Pete Harmsen)
Since 2000, Hobart’s office vacancy rate has
OFFICE DEVELOPMENT
dropped to the current rate of 5.9 per cent.
Recent and upcoming developments include the creation of exciting
Total office stock has also increased in line
new office space for Hobart.
with the growing number of office-based
businesses in the city.
• Hobart’s former Odeon cinema site will be transformed in a
$69 million redevelopment. The project will include offices of
10-12 storeys, separated into two atrium-linked towers and a
In 2012, a total of 9,500m2 of space is
four-level car park. The development will also include food and
expected to enter the Hobart office market,
with a further 18,420m2 planned from 2014.4
retail tenancies.
• A $7.5 million development in Collins Street will include two
levels of office space and six storeys comprising 17 residential
flats.
4
Property Council of Australia, Office Market Report,
2012
INNER CITY LIVING
Approximately 1,900 residents currently live in
As is the case in many other capital cities, Hobart is experiencing
inner city Hobart.5
an increased demand for inner city living options—a trend that is
creating development opportunities in the city.
Approximately 50,000 people live in the Hobart
• A $7.5 million development in Collins Street will include six
municipal area.6
storeys comprising 17 residential flats. The development also
includes two levels of office development.
• Six upper levels of residential dwellings will be developed in
5
From Gehl Architects Report, 2010
North Hobart as part of a $3 million redevelopment, which will
6
ABS Estimated Resident Population, June 2010
also include food retailing at ground level.
• A $1.4 million development in the Salamanca precinct will include
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five luxury apartments over three levels with basement parking.
The World liner arriving in Hobart (Photographic acknowledgment Brendon Bowes)
TOURISM
In 2013-2014, Hobart will welcome the
Confidence in the growth of Hobart’s tourism sector is evidenced
world’s fifth largest cruise liner—
by recent and proposed major developments in the city, including
the Voyager of the Seas.
the new Hotel Collins and the Doherty Group’s $30 million, nine-
From October 2010 to September 2011,
storey extension of Hadley’s Hotel. Other proposals include a new
Hobart city attracted 597,000 interstate
hotel with a rooftop bar overlooking the city, as part of the major
visitors, with an average stay of four nights.
Myer development, and the 44-room, boutique Blue Rock Hotel
Total visitor expenditure in Tasmania during
on Hobart’s waterfront.
this time exceeded $1.2 million.7
A planned $7 million redevelopment of Macquarie No 2 Shed as
The Tasmanian Museum and Art Gallery
a dedicated facility for cruise and Antarctic activities will further
(TMAG) welcomed 80,700 interstate visitors
enhance Hobart’s tourism and Antarctic sectors and support the
between October 2010 and September 2011.8
increase in cruise ship numbers to Hobart. This development will
provide flow-on economic benefits for port users, tourism and the
greater Tasmanian community.
An $11 million redevelopment of the Tasmanian Museum and Art
Gallery (TMAG) will include new, world-class exhibition spaces
to accommodate the existing TMAG collection and to enable the
site to host major international touring exhibitions, ensuring an
exciting and innovative exhibition program in the future.
During the 2009-2010 cruise season, Hobart welcomed 28
cruise ships, carrying 63,000 passengers and crew, and bringing
$6.9 million in direct expenditure to the state.1 This number
continues to grow as Hobart and Tasmania become destinations
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of choice for the cruise market.
1
Tasmanian Cruise Ship Results, 2009-2010 Season
8
7
Tasmanian Visitor Survey, Oct 2010-Sept 2011. Total
visitors to Hobart include day visits and overnight stays.
8
Tasmanian Visitor Survey, Oct 2011-Sept 2011.
Myer development (Photographic acknowledgment architectsdesignhaus)
RETAIL
Retail development in Hobart is flourishing, with a cluster
of major developments set to transform the CBD.
• The site of Hobart’s historic Myer building, which was
devastated in a 2007 fire, will become the centrepiece for
a $100 million retail development. An exciting new Myer
department store will be rebuilt on the site and will include
access to the Cat and Fiddle Arcade, a new hotel with rooftop
‘Silverleaf Investments have been investing
bar, a food court and up to 40 specialist retail shops.
in retail properties in the Hobart CBD for
• The recently completed $50 million Wellington Centre
eight years and each year has increased its
development includes a Woolworths supermarket, 11 retail
portfolio as the returns have been attractive.
Hobart presents excellent investment
and four kiosk tenancies and multi-storey parking complex.
opportunities within a very balanced and
• A recent proposal to redevelop Hobart’s Cat and Fiddle Arcade
stable environment that provides growth via
includes alterations and extensions to shops, changes to the
redevelopment, repositioning and releasing.’
internal layout and new tenancies and demonstrates further
Gerard O’Brien
confidence in Hobart’s retail sector.
Silverleaf Investments P/L
• Hobart’s former Odeon cinema site will be transformed in
(Retail Property Investors and
a $69 million redevelopment that will include shops, office
Managers), WA
space, restaurants, cafés and takeaway food outlets fronting
Liverpool and Murray Streets.
• In an expansion of the North Hobart restaurant precinct, a
There are 540 retail businesses in Hobart,
$3 million redevelopment in Elizabeth Street will include
employing 4,658 people.9
two ground floor commercial tenancies with retail food, café/
restaurant and takeaway outlets, in addition to six upper levels
9
ABS 2006 Census
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of residential dwellings.
The Wellington Centre (Photographic acknowledgment Sultan Holdings)
A CITY OF DEVELOPMENT
MAJOR DEVELOPMENTS ASSISTANCE POLICY
The Hobart City Council actively supports appropriate development
in Hobart through our Major Developments Assistance Policy.
Under this policy, the Council assesses requests from developers
for assistance or incentives for major city developments.
The Council will consider developments that are consistent with
the strategic objectives outlined in the Hobart 2025 Strategic
Framework, and the future vision for Hobart.
Developments that provide long-term benefits to the city;
offer opportunities and support a viable mix of businesses
within Hobart; achieve good quality development and urban
management, and which are dynamic, vibrant and culturally
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expressive are welcomed by the Council.
10
Hotel Collins
(Photographic acknowledgment
Sultan Holdings)
A CITY OF EMPLOYMENT
Hobart’s workforce is employed in a number of thriving key industry
sectors.2
PUBLIC ADMINISTRATION AND SAFETY
‘Hobart is an ideal location to establish
At around 18 per cent of the workforce, public administration
and safety is Hobart’s largest industry sector by employment.
The Parliament, ministry offices, and most state government
agency head offices are located in Hobart, in addition to several
administrative
Commonwealth
government
roles.
Local
government employment is also included in this sector.
a successful business—from a small-tomedium enterprise to a large corporate
group. Unlike any other state capital, Hobart
has highly attractive business entry costs,
with low rents and affordable wages.
The city offers an enviable lifestyle, and
is gaining a reputation for innovation—
particularly as the state will be the first
HEALTH CARE AND SOCIAL ASSISTANCE
The health sector is Hobart’s second largest employment sector. It is
a significant contributor to economic activity in the CBD through its
to have the full NBN rollout.’
Ian McMahon, General Manager, Hobart
Chamber of Commerce Ltd
city-based workforce, medical specialists based at the Royal Hobart
Hospital (RHH) and multiple thousands of patients and visitors to the
RHH. Employment in the health care and social assistance sector
accounts for around 16 per cent of Hobart’s workforce.
RETAIL TRADE
Hobart city hosts around 25 per cent of the Greater Hobart
population, but over 40 per cent of its total retail employment and
52 per cent of total employment. Retail trade is Hobart’s third
largest sector by employment.
EDUCATION AND TRAINING
There are 30 education providers in the City of Hobart, including
primary, secondary and senior secondary schools; TAFE and the
University of Tasmania (UTAS). Hobart hosts much of the state’s
tertiary sector and is the primary destination for international
students. The education and training sector is Hobart’s fourth
largest sector by employment.
All figures quoted are from 2006 census data.
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2
Antarctic research vessel Aurora Australis (Photographic acknowledgment Tony Lomas)
PROFESSIONAL, SCIENTIFIC AND TECHNICAL SERVICES
Hobart’s fifth largest sector by employment is characterised by
mostly small organisations, with a few larger businesses. The
professional, scientific and technical services sector includes
legal and accounting services, which accounts for over 30 per
cent of employment in the sector. The architectural, engineering
and technical services sector accounts for over 20 per cent of all
employment in this segment.
TOURISM
Tourism has traditionally been a significant industry for Tasmania.
In Hobart, accommodation is the largest sector, accounting for
over 42 per cent of all employment, closely followed by retail trade
(18 per cent) and cafés and restaurants (15 per cent).3
ANTARCTICA AND THE SOUTHERN OCEAN
Hobart is the hub of Australia’s Antarctic program, the home of the
Australian Antarctic Division (at Kingston) and is a world centre
for many activities involving Antarctica and the Southern Ocean.
The city is the closest point to east Antarctica and Hobart airport
is the departure point for regular summer flights to the ice runway
at Casey Station. Hobart has attracted internationally-recognised
Antarctic and Southern Ocean research institutions and is home
to several national and international Antarctic organisations.
A number of Antarctic-related businesses also operate to provide
services and support to the many Antarctic organisations based in
the Greater Hobart area.
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3
Tourism and Transport Forum Australia, 2008
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‘From an industry perspective, the Antarctic
and Southern Ocean sector is fortunate to
enjoy such cohesive support from all levels
of government, including the Hobart City
Council. The sector is well established and
has a clear mandate to flourish and grow.’
John Brennan, Chairman,
Tasmanian Polar Network
C O N TACT S
HOBART CITY COUNCIL—
AUSTRADE
ECONOMIC DEVELOPMENT UNIT
The Australian Trade Commission (Austrade) is
As one of the nation’s longest-established councils,
the Australian Government’s trade and Investment
Hobart City Council is the key body in one of the most
development agency.
vibrant cities in Australia.
Austrade Hobart
Hobart City Council
9th Floor, AMP Building
16 Elizabeth Street
86 Collins Street
HOBART TAS 7000
HOBART TAS 7000
GPO Box 503
Phone:
13 28 78
HOBART TAS 7001
Email:
info@austrade.gov.au
Web:
www.austrade.gov.au
Phone:
+61 3 6238 2940
Email:
shortt@hobartcity.com.au
Web:
www.hobartcity.com.au/Business
HOBART CHAMBER OF COMMERCE LTD
The Hobart Chamber of Commerce supports local
DEPARTMENT OF ECONOMIC DEVELOPMENT,
business by providing advocacy services to actively
TOURISM AND THE ARTS (DEDTA)—INVEST
encourage the growth and sustainability of Hobart.
TASMANIA
Hobart Chamber of Commerce
Find out more about investing, moving or expanding
65 Murray Street
your business in Tasmania:
HOBART TAS 7000
Export and Investment Marketing Unit
Phone:
+61 3 6230 0322
Department of Economic Development, Tourism
Email:
ian@imc-link.com.au
and the Arts
Web:
www.hobartchamberofcommerce.com.au
22 Elizabeth Street
HOBART TAS 7000
TASMANIAN CHAMBER OF COMMERCE
GPO Box 646
HOBART TAS 7001
Phone:
+61 3 6233 5728
Email:
investintas@development.tas.gov.au
Web:
www.development.tas.gov.au
AND INDUSTRY
The Tasmanian Chamber of Commerce and Industry
is the state’s peak business body.
Southern Office
Industry House
30 Burnett Street
NORTH HOBART TAS 7000
GPO Box 793
Hobart TAS 7001
Phone:
+61 3 6236 3600
Email:
admin@tcci.com.au
Web:
www.tcci.com.au