Pulse Beat - Paramount Chamber of Commerce

P A R A M O U N T
PULSE BEAT
May 2014
Serving the Community Since 1990
www.paramountchamber.com
The Return of the Great Outdoor
Screens – Paramount Drive-In Re-Opens
After a 22-year “intermission,” Paramount Drive-In Theatres, with two
75-foot screens, opened in April, joining its neighboring Bianchi Stadium
11 Theatres.
Capacity for each screen is just over 400 cars. Dolby Digital sound flows
through your FM car radio. The environment is clean, safe, and friendly.
Admission prices are also friendly – family friendly. Adults, $9; children
5-8, $3; kids under 5, free. And that gets you a double feature!
“We always knew, once we opened the indoor theaters in 1998, that the
drive-in could come back,” said Darren Kurkowski, vice president of operations for the theater and swap meet.
“One of the things we were waiting on was technology,” he continued.
“In the old days, having the strip of film in front of the projector’s bulb reduced the amount of light going to the screen, and that affected the image.
Now it’s digital, and there’s no film buffer, so you can put a lot more light
on the screen. It makes a huge difference.”
Kurkowski noted that four other drive-ins are still open within a 50-mile
range of Paramount, but each is quite a distance away. So competition is
negligible. Research also revealed that those theaters have been experiencing
a substantial upturn in weekend business over the last few years. “Families
were starting to pack the houses again,” he said. “So the timing was right,
and these are our roots, where we started in 1947.”
Since the announcement was made to re-install the big screens, the
Everything old is new again.
feedback has been overwhelming, Kurkowski related. “When we put up
At least that’s true for the Paramount entertainment scene.
a Facebook page [www.facebook.com/ParamountDriveInTheatres] it exIn 1947, in the town of Clearwater (which later joined the adjacent vil- ploded. We had 40,000 views in two days.”
lage of Hynes to become Paramount), the Roadium Drive-In opened near
The debut, on Friday, April 18, was a hit, as well. “The turnout was great
the corner of Paramount Blvd. and Rosecrans Ave. Rhodium is the name and our customers were very excited about being here,” Kurkowski said.
of a chemical compound, and the play on that word for the vehicle-centric “We received a ton of compliments basically thanking us for bringing driveventure – Roadium – was the brainchild of the theater’s owner, Joseph Bi- ins back. Lots of folks were setting up lawn chairs outside their vehicles,
anchi, a chemist from Brooklyn.
opening up their hatchbacks, cranking up their stereos, kids were in their
Bianchi had devised a process to vastly expand the amount of penicillin pajamas. It was a good time, and definitely a family atmosphere.”
made for the pharmaceutical company he worked for back east. “He increased
The Paramount Drive-In Theatres are located at 7770 Rosecrans Blvd.;
their profit by $100,000, and they gave him a $5 raise,” recalled Bianchi’s son, 562-630-SHOW; www.paramountdrivein.com.
Glenn. “He said, the heck with that, I’m going to California.”
For coverage of another Paramount business icon, look inside this issue
After a few years in business, and thanks to Joseph’s technical innova- for a story about Weber Metals and its recent historical landmark status.
tions, the Roadium became one of the first “twin” theaters in the country.
“Drive-ins could have 1,000 spaces, so it was difficult to see the screen in
the back,” Glenn Bianchi explained. By using prisms in the projection booth,
Joseph was able to show the same film on two different screens. “He split
the difference so all the customers had good seats.”
With the onslaught of television in the 1950s, movies encountered stiff
competition that led to declining attendance. While the Roadium soldiered
on through the years, the Paramount Swap Meet, which opened in 1955 and
developed into the first seven-day-a-week operation of its kind in California,
eventually became the main focus of the property.
In 1992, the theater, by then called the Paramount Twin, turned off its
projector for the last time and the big screens came down the next year.
But now, with an entertainment landscape that is exceptionally diverse,
in a world chockfull of channels and websites and content providers, where
you can watch movies on your cellphone, Glen Bianchi has taken a step
back in order to move forward. He has brought back the drive-in theater in
all its retro glory.
Paramount Chamber of Commerce
Pulse beaT
15357 Paramount Boulevard,
Paramount, CA 90723
What’s inside
Ask The Expert..........................10
Business Card Directory.............12
Business Corner.........................11
Cityscape..................................15
Help wanted............................. 9
Mayors Corner.......................... 3
Members Only...........................14
On Patrol...................................... 4
PEP.................................................7
Pregunte al Experto.........................13
Service Clubs..................................13
2
May 2014 Paramount Pulse Beat
May 2014 Paramount Pulse Beat
3
Mayor’s Corner
Martinez Marchers. Come out and join us.
It only takes an hour and a minimum donation of $10. For more information, please
call (562) 743-3555.
Resident Rates and Season Passes
for Summer Swimming
Mayor, Diane Martinez
Display Your Artwork at Paramount
Park This June
The City will present “Smarts, Arts &
Healthy Hearts” this summer, a celebration
of academic achievers, local artists, and the
City’s focus on fitness.
“Smarts, Arts & Healthy Hearts” will
take place on Saturday, June 7 from 10:00
a.m. to 1:00 p.m. at Paramount Park.
If you are an artist living or going to
school in Paramount and would like to
show your work at the event, please contact
the Paramount Recreation Department at
(562) 220-2121.
Art can be in a variety of media – painting, drawing, sculpture, photography,
multi-media, and more. It can simply be
exhibited or offered for sale.
We will provide a booth, a table, and
chairs. Artists are responsible for arranging
and displaying their artwork and need to be
present during the length of the event. They
are also responsible for the breakdown of
the display.
Walk With Me at Relay For Life
The American Cancer Society’s annual
Relay For Life offers an opportunity to
honor cancer survivors, promote how individuals can reduce their cancer risk, and
raise money to help end cancer. This year’s
Paramount Relay for Life is scheduled for
Saturday morning, May 3, at 9:00 a.m. at
Paramount Park and goes for 24 hours.
I will be taking part with the Mayor
With summer just around the corner,
swim season is near for our City pools.
Paramount residents and PUSD families
can receive special rates for recreational
swimming at the Paramount Park pool
– $1 per entry for youth (ages 17 and under) and $2 per entry for adults. In order
to qualify for these resident rates you will
need an identification band, which can
be purchased for $1 and is good for the
entire summer. Be sure and bring it with
you every time you visit the pool this year.
(Per-visit rates for non-residents or those
without an ID band are $3 for youth and
$4 for adults.)
You can buy the ID bands beginning
on May 19 at the Community Services and
Recreation Office at 15300 Downey Ave.
They can also be purchased at Paramount
Park Pool beginning June 14. Proof of
residency (photo ID and current utility
bill) or proof of PUSD enrollment (current-year school ID) are required to obtain
an ID band.
Also available to residents and PUSD
families this summer are season passes for
use at both Paramount Park and Orange
pools.
These passes ($20 Youth/$30 Adult)
will provide you with admission to the
pools all summer without having to pay the
entrance fee each time you go. In addition,
they will give you priority entry during
recreational swim hours. If you buy a
pass, you do not need to purchase or wear
the aforementioned ID bands. But you do
need to show the same proof of residency or
PUSD enrollment as mentioned above.
Please call (562) 220-2121 with any
questions.
Swim Lesson Registration
Registration for summer swim lessons
begins on May 19 for residents and PUSD
families. A special registration event will
be held at Progress Plaza East (15500
Downey Ave.) on May 19 only from 12:00
p.m. to 3:00 p.m. and 5:00 p.m. to 8:00
p.m. Remember to bring proof of residency
(photo ID and current utility bill) or proof
of PUSD enrollment (current-year school
ID), with you, along with proof of age.
Starting on May 20, you can register
in person at the Community Services and
Recreation Office (15300 Downey Ave.,
Monday - Friday, 8:00 a.m. - 5:00 p.m.) and
Paramount Park Community Center (14400
Paramount Blvd., Monday - Thursday, 5:00
p.m. - 9:00 p.m.).
You can register online (www.paramountcity.com on the Parks & Recreation
page) starting May 20. If you don’t have
an online account already, you will need
to create one at the Recreation Department
office at 15300 Downey Ave. Again, bring
proof of residency or PUSD enrollment
and proof of age.
All registration for non-residents begins
June 2.
For more information, please call (562)
220-2121.
Sign Up for Summer Day Camp
Also on May 19, residents can register
either online or at the Recreation Office
(15300 Downey Ave.) for the City’s Summer Day Camp.
Children ages 5 to 12 are eligible to
participate in the camp, which runs from
June 16 through August 8. The cost is $75
per week, per child, and the program operates from 7:00 a.m. to 6:00 p.m., Monday
through Friday, except for July 4.
In addition to being a safe and fun
place to spend the summer, the camp also
provides a healthy breakfast and lunch, as
well as swim lessons.
For more information, please call (562)
220-2121.
Temporary Parking Permits For RVs
Also with summer in mind, and the
possibility of friends or relatives coming
for a visit, here’s a brief review of the
City’s Recreational Vehicle (RV) parking
ordinance.
RVs registered to Paramount addresses
cannot be parked on public streets within
the City. But the City allows for the temporary on-street parking of RVs that are not
registered to a Paramount address.
The permit must be obtained by a resident and the vehicle must be parked in front
of their address.
For out of town visitors, permits may
be issued for a maximum of 31 days per
household per calendar year. Permits will
be issued for a maximum of 14 consecutive
days per permit with a 72-hour timeframe
between permits.
The vehicle will be moved for street
sweeping.
For more information, please call (562)
220-2002.
“Until we’re educating every kid in a fantastic way, until every inner
city is cleaned up, there is no shortage of things to do.”
– Bill Gates
ACCOUNTING & INCOME TAX
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Vicky Uisprapassorn, EA, ATP, ATA
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✓ Payroll ✓ Audits
✓ W’2’ & 1099’s
✓ Computerized Accounting & Tax Service
FREE CONSULTATION
“Leave the Paperwork To Us”
Se Habla Español
Vicky Professional Services, Inc.
15975 Paramount Blvd. Suite A, Paramount
562-634-1178
4
May 2014 Paramount Pulse Beat
On Patrol
Project LEAD Sending Positive
Message to Paramount Fifth Graders
Paramount has its own dedicated District
Attorney – Kelly Tatman – who works out
of the Sheriff’s Station. Her duties include
making sure that criminal investigations and
prosecutions in town receive full attention
and don’t fall through the cracks at the larger
County D.A.’s Office.
Tatman has been visiting a class of 36
students at Jefferson School as part of Project
LEAD. The program, which goes into the
classroom once a week for 20 weeks during
the school year, uses volunteers like Tatman
from the D.A.’s Office to teach fifth-graders
about the law and help them recognize the
social and legal consequences of criminal
behavior.
Sadly, too many young people first become acquainted with the justice system as
delinquents. Project LEAD is designed to
avoid that scenario.
The class from Jefferson recently went on
a field trip to the Museum of Tolerance. (They
will also go to a local courthouse). In addition, Project LEAD’s curriculum includes
speakers connected to the criminal justice
system and a mock trial involving either drug
selling or gun possession on campus. Students are assigned roles and argue a criminal
case to a jury consisting of other students.
Teachers and parents attend, too.
At the end of the program, the kids will
participate in a graduation ceremony and
receive a certificate of completion from the
D.A.’s Office at a meeting of the Paramount
Public Safety Commission.
OPEN
Mon-Fri
Saturday
Sunday
6 a.m. - 6 p.m.
6 a.m. - 4 p.m.
8 a.m. - 3 p.m.
All Types Of Non-Hazardous Waste Materials Accepted
CLEAN-FLAT-QUICK EXITS
Paramount
Resource Recycling
7230 Petterson Lane
Paramount
562-602-6505
Century Freeway I-105
P.R.R.
N
7230 Petterson Ln
Rosecrans Ave
Somerset Blvd.
Artesia Freeway (91)
➢
• If something falls to the floor, pull over
before trying to reach it.
PRR
Garfield Ave
There are plenty of facts, figures, and
details about distracted driving, but the California Office of Traffic Safety wants you to
know the plain and simple ones:
• 80 percent of vehicle crashes involve some
sort of driver inattention.
• Up to 6,000 people nationwide are killed
in crashes where driver distractions are
involved.
• Talking on a cell phone or texting is the
number one source of driver distractions.
• Texting takes your eyes off the road for an
average of five seconds, long enough to travel
the length of a football field at 55 mph. Most
crashes happen with less than three seconds
reaction time.
• The act of talking on a cell phone, even
hands free, can give you “inattention blindness,” where your brain isn’t seeing what’s
right in front of you. You aren’t even aware
that you are driving impaired. If you think
you can handle both driving and talking
on a cell phone or texting, you are kidding
yourself and putting us all at risk.
Distracted driving is anything that takes
your eyes or mind off the road or your hands
off the steering wheel – especially texting and
cell phone use, whether hands-free or handheld. Who’s doing it? Most of us. It has been
estimated that, at any one time, more than 10
percent of drivers are using a mobile device.
A ticket for $159 for texting or talking
on a cell phone is a major distraction to your
wallet.
What can you do? Most important, obey
the law. It’s there for a reason. Also, do your
best to eliminate distractions:
• Never text and drive.
• Turn off your phone when you get behind
the wheel.
• Don’t text or call someone when you know
they are likely to be driving.
• Make a pact with your family, spouse, and
caregivers never to use the phone with kids
in the car.
• No eating or drinking while driving.
• Don’t program your GPS, MP3 player, or
other devices while driving.
• Pull over and stop to read maps.
• No grooming.
• No reading.
• No watching videos.
• Try not to get too involved with passengers.
DISPOSAL SITE
IN PARAMOUNT
L.B. Frwy-710
Talking or Texting on Cell Phones
While Driving – Not Worth It
CALL FOR HOLIDAY HOURS
Summer Vacation Home Checks
With summertime approaching, remember that if you’re going out of town for an
extended period of time, you can schedule
a home check.
Paramount residents can contact the
Sheriff’s Station about having Volunteers on
Patrol keep an eye on your home or property
while you’re gone.
Call (562) 220-2002 to ask about vacation checks.
BUSINESS WORKSHOP
Simple Strategies for Better Event Marketing
Friday, May 16, 2014 - 10am to 12pm
Attend this presentation and learn how to use the power of event marketing to get potential and
existing customers to take four key actions:
• Sign up
• Speak up
• Show up
• Follow up
Good marketing is about eliciting a physical and measurable response. In this practical and engaging
seminar, you will learn how to find, convert, and keep new and existing customers through effective
event marketing. You will also learn best practices related to the who, when, where, and what that
makes an event a memorable experience. Learn how events can engage customers. Take your events
to the next level using e-mail, social, traditional, and internet marketing tools.
Fee: $20
(Make checks payable to LBCC SBDC)
For Reservations:
562-938-5051 SBDC
Or jgrass@lbcc.edu
Workshops will be held at:
Paramount Chamber of Commerce
15357 Paramount Blvd, Paramount, CA 90723
*Free Business Counseling Also Available
*$25.00 refundable deposit required
Call the Chamber for more information
Workshops That Help Businesses Grow
Available at theParamount Chamber
www.paramountchamber.com
(click on events/calendar)
“3” TIME AWARD WINNING PUBLICATION
THE PULSE OF PARAMOUNT
A MONTHLY PUBLICATION OF
THE PARAMOUNT CHAMBER OF COMMERCE
Distributed and read by more than 20,000 residents
and business owners in Paramount
15357 Paramount Boulevard, Paramount, CA 90723
562-634-3980 • Fax: 562-634-0891 • www.paramountchamber.org
Copyright 1990 - 2014 by Paramount Pulse Beat. All rights reserved. Reproduction
in whole or in part without permission is prohibited. The Paramount Pulse Beat is
not responsible nor liable for any claims or offerings, nor responsible for product
availability that may be advertised.
May 2014 Paramount Pulse Beat
5
PARAMOUNT
C HAMBER OF C OMMERCE
2014 G OLF C LASSIC
Sponsored by:
Closest to the Pin’s and Long Drive sponsored by City National
Bank. Pictured hole 16 closest to the pin winner Darren Kurkowski.
Additional closest to the pin winners are #2 James Anderson, #8
Bob Burch, #13 Mario Martines, long drive Jeanne Slovianson.
Holding their First Place Team Scramble trophies sponsored by Supervisor Don Knabe are L - R; Jon
Tanklage David Salazar, Steve Coumparoules, and Mark Dorsey. Second Place; Lew Gluesing, Bob Burch,
and Jean Taylor. Third Place; Kris Kazarian, Larry Sherman, Greg Shamlian, and John Andikian.
Transcom employees Nelson Guzman and Joe Ramirez prepare to hand out lunches donated by
Transcom Telecommunications and Gus’s Deli, BBQ & Grill.
Golfers check out auction baskets which included Justin Timberlake concert tickets donated by Ace
Clearwater Enterprises, and Dodger’s tickets donated by California Screw Products.
Hole-in-One prize Can-Am Arctic Cat sponsored by Cal-Met
Services and supplied by Mid-Cities Honda/Kawasaki/Sea-Doo.
Taking home the IPAD Air Mystery
Prize sponsored by AltAir Fuels,
Steve Coumparoules.
Winning the Major Raffle prize
a full set of TaylorMade irons,
woods, and bag donated by
Fenico Precision Castings, Mimi
Sisouphone.
Dr. Max Martinez and his son Max Nicolas at the Mariscos Mi
Lindo Sinaloa Tasting Tee. Other Tasting Tee vendors included;
Antojitos Mexicanos Restaurant, Gus’s Deli, BBQ & Grill, Marukan
Vinegar USA, Pika Tortas Ahogada, and Rosewood Restaurant.
Views more photos at www.facebook.com/ParamountChamber
6
May 2014 Paramount Pulse Beat
PARAMOUNT CITY
COUNCIL MEETING
CAFR Award
As part of its budgeting process, every city creates a Comprehensive Annual Financial
Report (CAFR) that undergoes a rigorous audit by an independent firm. The Government
Finance Officers Association, a national organization, gives awards for high-quality
CAFRs, and Paramount’s has consistently been recognized by the Association. The
latest fiscal year report was again honored by the GFOA, and the City was given
a plaque of recognition at the March 18th City Council meeting. From left, Diana
Acosta representing the GFOA, Vice Mayor Tom Hansen, and City Finance Director
Karina Liu.
National Library Week
At the April 1st Paramount City Council meeting, Mayor Diane J. Martinez recognized
April 13th-19th as National Library Week and gave a proclamation to representatives
from the Paramount Branch. From left: Children’s Librarian Sarah LoVerme, Community
Library Manager Katherine Adams, Mayor Martinez, Friends of the Library Past
President Ethel Hillyard, and Friends President Dolores Tripp. The Paramount Library
opened just over a century ago with 121 books in a one-room building. The current
location was built in 1968.
Fair Housing Month
Pathway’s Teen
Volunteer Program
Pathways Volunteer Hospice is coordinating a ‘Teen Volunteer’ program
at Lakewood Regional Medical Center. If you are 16 years old or older and
enjoy being around people, this may be the perfect opportunity for you. If you
are interested, please call our office at 562-531-3031. All applicants must be
interviewed prior to being accepted into program.
The Paramount City Council recognized April as Fair Housing Month – which brings
attention to anti-discrimination laws – at its April 1st meeting. Mayor Diane J. Martinez
(right) presented a proclamation to Barbara Shull (left) from the Fair Housing Foundation,
which serves Paramount residents with workshops, training, and community events, as
well as mediation, counseling, and investigations of discrimination in housing.
Paramount Chamber of Commerce
Promoting Your Business is Our Business
May 2014 Paramount Pulse Beat
7
PEP
Over $8,000 Worth of Pennies for PEP!
The annual Pennies for PEP fundraising
drive went throughout the month of March
with containers in all Paramount Unified
elementary and middle schools and at the
District office. The accumulation of coinage goes into the pot for the PEP college
scholarship fund.
Over all, Pennies for PEP raised a total
of $8,119.68. Lincoln School and Roosevelt
School each brought in over $1,000, making
them the top donor schools. Combined, these
two campuses raised 26% of all the Pennies
for PEP money. The students and their principals and staff did an amazing job.
For the first time, the Paramount Adult
School had containers, as well, with their
donations going to support new $125
scholarships for Adult School students to
help offset the costs associated with taking
their GED tests. The school raised $378.20,
and the PEP Board of Directors committed
to matching this amount, making $756.40
available for the GED scholarships.
Sincere thanks go to out everyone who
pooled their loose change for the benefit of
Paramount students.
“Like” PEP on Facebook
The Paramount Education Partnership
is now on Facebook at www.facebook.com/
ParamountPEP. Take a look at the postings,
photos, and other information about this
important collaboration between the City,
Paramount Unified, and the Chamber of
Commerce. Go “like” PEP on Facebook!
PEP Business Supporters Recognized
Mayor Diane J. Martinez and the Paramount Education Partnership held a special
Mayor’s Appreciation Luncheon for businesses that have contributed to PEP’s college
scholarship program on April 3 at the Clearwater Building. At the event, city officials
and business leaders were recognized with proclamations from State Senator Ricardo
Lara. From left: Councilmember Gene Daniels (Paramount Lions Club), Glen Clausen
(Paramount Petroleum and PEP Board member), Bill Kalpakoff (Cal Met Services), Grace
Padilla (Marukan Vinegar), Dr. Max Martinez, DDS (PEP Board member), Deb Meyers
(President, Teachers Association of Paramount), Paul Dennis (Weber Metals), Paula
Coony (Zamboni Co. and PEP Business Committee), Councilmember Daryl Hofmeyer,
and Julia Juarez (office of Senator Lara).
Members in the News
AmericanWest Bank Reception.
Paramount Chamber President Brenda Olmos presents a certificate of
congratulations to Branch Manager Stuart Sunshine at the AmericanWest Bank
customer recognition reception.
Follow Us On Facebook
HOURS
Mon. - Fri. 6:30am - 5:00pm
Sat. 7:00am - 4:00pm
Delivery Available 5 Days
15101 Paramount Blvd.
Paramount, CA 90723
562-633-1143
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8
May 2014 Paramount Pulse Beat
Clubs & Organizations
Avery De La Cruz Wins Student
Speaker Region Level Competition
Avery James De La Cruz - 10th grade
student at Paramount High School recently
came away with first place honors and a
$150 prize for his speech at the Lions Club
International Student Speaker contest.
“Community Service-What Does It
Mean and Why Does It Matter?” was this
year’s topic and Avery’s thorough research
into presenting his convincing speech, as
well as his solid presentation, helped him
to defeat his three strong opponents.
Club President Bill Kalpakoff said, “Our
Club is very proud of Avery and appreciate
how hard he worked to prepare and present
his speech. His level of commitment was inspiring to us all and especially admirable for
being the youngest competitor. He is a very
gifted young man with incredible potential
and a bright future ahead of him.”
Congratulations, Avery, on a job well
done!
Mexican Restaurant
Since 1970 when the first Casa Gamino was opened founder
Cipriano Gamino has strived to give all his customers good
Mexican Food with excellent service and good prices. In all our
locations we continue to do the same for our customers.
No gimmicks, just delicious food.
Music Duet – Friday & Saturday Nights
5:30 pm – 9:30 pm
8330 E. Alondra Blvd., Paramount
562-630-9100
562-634-6225
Open: 11:00 am - 10:00 pm
Fri. - Sat. 11:00 am - 11:00 pm
Avery advances to the District Level
competition where the award is a $4500
scholarship.
Located
in Carson
480,000
(562)232-2200
15739 Downey Ave.
Paramount CA. 90723
ONLY
$475,000
Seller Motivated
Paramount - 3 Units 3 bed., 1 bed., 1 bed.
Located in
Long Beach
$479,900
Two Units
in
Paramount
Prices are up! Free report on
how much you can sell
Your Property for!
FOR SALE
Better
than
Rent!
Call for a Free Consultation!
Beautiful Home 3bed/2bath Located near shopping centers and schools
Laura D’hernandez
15739 Downey Ave., Paramount CA. 90723
E-Mail: dhernandezteam@yahoo.com
www.lauradhernandez.com
Thinking of selling your property? Call me.
Selling Properties Since 1997. Felipe Aragon at
562-658-5633
felipearagon@live.com
remodeled, move
in ready, new AC,
new copper plumbing, new electrical,
new windows, and
much more, 3 bed
2 bath, corner lot
Ask for Experience. Ask for Felix Valdelamar
30 Years in Paramount! Se Habla Español
Mario Acevedo BRE# 01714944
www.felixvaldelamar.com
acevedo.mario721@gmail.com
(562)256-5641
Why Rent
when
you can
own your
Home!
Large Yard with Garages
CALL
JUAN
AVENDANO
for a FREE
estimate of
what your
19606 Amantha Ave, Carson
Two Story 5 Bedrooms, 3 Bathrooms, Family home can be
rooms w/ fireplace, Beautifully remodeled
kitchen, Huge back yard. In a very nice area. worth with NO
Call Juan Avendano for further details.
OBLIGATION.
Hablo Español 310-213-6756
Direct (562)556-1965
May 2014 Paramount Pulse Beat
9
Members in the News
St. Francis Medical Center Opens
New STEMI Receiving Center
HELP WANTED
CALIFORNIA OUTREACH ORGANIZATION
ALEXANDER HAST (310) 926-7699,
15929 GARFIELD AVE, PARAMOUNT
WE ARE LOOKING FOR VOLUNTEERS TO HELP US WITH HANDLING
AND GIVING OUT THE FOOD & FOR DONORS WHO ARE WILLING
TO HELP US WITH FOOD OR MONEY CONTRIBUTIONS THAT ARE
TAX DEDUCTIBLE. PLEASE CALL FOR MORE INFORMATION (310)
909-9019.
Now hiring, AUTO MECHANIC, BODY AND PAINT TECH., AND OUTSIDE SALES ACCOUNT MANAGER. Email Heraldsgarage@gmail.com
or visit Herald’s Garage 8124 E. Alondra Blvd., Paramount.
Dr. Michael Stephen welcomes guests to press conference.
Heart Attack Patients
in South Los Angeles
Will Receive Critical
Treatment Faster
St. Francis Medical Center (SFMC)
announced the opening of its new STEMI
Receiving Center at a press conference. This
new service which began on March 1st, enables South Los Angeles residents who are
experiencing a heart attack to receive more
immediate critical, life�saving care within
their own community. Until now, a huge gap
in STEMI Receiving Centers in this part of
LA County had resulted in heart patients
being transported out of the area – which
delayed crucial treatment when “every second counts” during a heart attack.
A STEMI, or “ST elevation myocardial
infarction,” is one of the most common
and deadly forms of heart attack. Patients
experiencing a STEMI are at risk of developing sudden cardiac arrest. They require
immediate Catheterization intervention by
a trained cardiologist and treatment ranging from a stent to angioplasty to open
heart surgery. By expanding its services to
include this enhanced level of care, SFMC
provides direct response and medical care
for area patients
undergoing a STEMI, which minimizes
risk for long term heart damage.
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Promoting Your Business is Our Business
ZLS Beauty Salon, hiring LICENSE COSMETOLOGIST & A HAIR STYLIST
must have 2 years of experience, flexible schedule & great customer service
skills if interested call. Ruby 323 377 5508 .
BILINGUAL SALES in English & Spanish with basic computer skills. Also
looking for WAREHOUSE EMPLOYEE with inventory, order-picking, and/or
UPS experience. Please call 562-408-1984 and ask for Ivette or send an email
to mimi.kim@ptminconline.com for Mimi.
To place a HELP WANTED ad
please call Maria at (562) 634-3980
FREE
Business Counseling
Paramount Chamber of Commerce
Call for Appt: 562-634-3980 x10
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personas y familias de bajos recursos.
ESTAMOS FRENTE A LA IGLESIA
NUESTRA SEÑORA DEL ROSARIO
(562) 630-1991
ABIERTO TODOS LOS DIAS DE LUNES
A SABADO 9:00 AM - 7:00 PM
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14906 Paramount Blvd.
Paramount
10
May 2014 Paramount Pulse Beat
Ask The Expert
Earthquake Preparedness Tips
By Maria F. Galli
State Farm Insurance
562-817-5620
Living in California, means living with
earthquakes. They can happen at any time.
Are you and your family prepared? If not,
you may want to familiarize yourself with
these earthquake safety tips.
The best protection during an earthquake is to get under heavy furniture such
as a desk, table or bench. The greatest
danger exists directly outside buildings, at
exits and alongside exterior walls. Fatalities
often happen when people run outside of
buildings and get hit by falling debris from
collapsing walls. Ground movement during
an earthquake is seldom the direct cause of
death or injury. Most earthquake-related
casualties result from collapsing walls, flying glass and falling objects.
The Federal Emergency Management
Agency (FEMA) has information to help
you prepare for all types of disasters, including earthquakes. Here are a few:
* Check your home for hazards – make
sure shelves are fastened securely to walls;
large, heavy objects and breakable items are
stored on lower shelves; pictures and mirrors are hung away from areas where people
sit and sleep; check for defective electrical
wiring and gas leaks as these pose potential
fire hazards
* Have disaster supplies on hand – flashlights; portable battery-operated radio; first
aid kit and essential medicines; emergency
food and water; hand-operated can opener;
cash and credit cards; sturdy shoes
* Develop and emergency communication
plan – in case family members get separated,
have a designated place to meet; ask an outof-state relative to be your family contact and
make sure everyone has the phone number.
A little advance planning can help you
and your family weather disasters of any
kind more safely. And remember ... earthquake damage is generally not covered by
your homeowners’ insurance policy, so
make sure to include your local insurance
agent in your planning.
Flooring Tips For The Consumer
B & B Carpets
Tom Hart
(562) 428-7589
1) Choosing the company. The
same basic issues apply as with any
business where price, punctuality,
and craftsmanship are involved. Getting all three isn’t easy to come by.
Even if price is your primary concern,
beware of lowball offers, “free” stuff,
and anything that sounds too good
to be true. (you know the rest of that
old adage). Attractive pricing based
on square feet may not include endcaps, molding, etc. An advantage of
smaller stores may include the undivided attention of the owner. If you
feel you “know” the ropes and need
little or no “tlc” a box store may work
for you. Either way always consider
the source of any information and
advice and the impact of commission
motivated advice.
2) Choosing the materials. Several factors affect the choice between
carpet and hard surfaces. Carpet obviously is warmer and lower in cost.
If you are ecologically conscious, you
can buy products made largely from
natural sources and therefore leave a
smaller footprint (pun intended) on
the planet.
Various types of stain and odor
resistant treatments are used by
most manufacturers and pets are a
big factor when considering these
products.
Wood laminates are more expensive but more durable. They are also
better for people with allergies.
3) Flooring care. Carpet wear
is enormously improved by regular
vacuuming.
Even if it doesn’t look dirty, tiny
pieces of grit that you can’t see act as
an abrasive and deteriorate the fibers.
When cleaning wood laminates, DO
NOT use the swiffer with water!
Use laminate approved solution. It
evaporates quickly and doesn’t seep
moisture into the seams.
To place an ad in
PULSE BEAT
P A R A M O U N T
Call Maria 562-634-3980
Clubs & Organizations
Women’s Club
Congresswoman Lucille Roybal-Allard joins members of the Paramount Women’s
Club for a photo at their Bingo Scholarship luncheon.
May 2014 Paramount Pulse Beat
11
Business Corner
10 Tips for Effectively Managing Leads
So you generated new leads from your
target market analysis and your campaigns
for attracting new customers, now how do
you manage those new leads? Research
from Inside Sales and a study published in
Harvard Business Review shows that 55%
of companies do not follow up on new sales,
many times due to failure to return calls or
to ask for contact information. How do you
know how long it’s been since you last communicated with that potential client, how
do you know your marketing is working,
and how do you measure for effective lead
management? Follow the 10 tips below for
a few introductory measures to effectively
manage leads in your business.
1. Who is your target customer – does
your sales team know? Finely tuning the
profile of your customer is crucial. Your
marketing and sales team’s idea of your
target customer should be the same, so sharing information with your team about your
target is the first step, this should include
demographic, behavioral, and lead source
information (i.e. where the lead came from/
marketing effort or campaign.)
2. Sales process: Work with your sales
team directly to determine what a lead is
vs. a contact and be sure your marketing
and sales teams are on the same page. What
happens when a lead comes in? Delegate a
sales person to respond to the different type
of leads and most importantly, map out your
sales cycle from marketing effort to follow
up call, to sale close, to follow up thereafter.
Develop consistency in sales methods, so
you can review what techniques drive results. Remember to integrate leads that are
not quite ready yet in your cycle, your sales
team can determine the timeline to reengage
leads that may be ready later.
3. Sales and marketing unite: When your
sales team receives a lead assure it does not
become convention to receive inconsistent
or incomplete lead information. Develop a
standard for handing off leads. Your marketing team should communicate the efforts
that the prospect responded to beforehand
and most importantly should advise what
product/service is of interest before sending
the lead to sales. Developing items like email,
call script, and sales qualification templates to
assure such information is complete; Docstoc
and Gahzoo are great resources.
4. Decide what information you want to
gather from prospects: It’s overwhelming to
ask for considerable amounts of information
initially. If your main method of communication with your prospects is email, then
stick to asking for name, company, email
address, and which product/service the
prospect would like more information about
and how they heard about your business.
Determine what information is absolutely
crucial for you to know when responding
to an inquiry.
5. Ask for consistent information across
your efforts: Once you have determined the
information you would like to gather from
prospects double check that the information you ask for coincides with your lead
generation systems/customer relationship
management (CRM) system, as it will make
it much easier to pull the right information
from your landing pages, online advertising campaigns, email or other marketing
efforts. Remember consistency in marketing, lead generation and management is key,
otherwise you may find yourself comparing
apples to oranges.
6. Classify Your Leads: First, check
your marketing effort results regularly for
new leads or invest in a lead generation
system that sends you notifications. Then,
organize your leads as you receive them.
Classify leads by their actions, which denote
interest. For example, what information is
sought, what/how often links are clicked on
emails, web pages and the like. Then, organize leads as a contact, a prospect, an active
(warm) lead, an active client, extended lead
and so on.
7. Follow Up: Studies have shown that
prospects often buy from the first person
that reaches out to them. The referenced
Inside Sales study shows that the best time
to respond to a lead is within the first five
minutes after generation, waiting even 10
minutes means you might be 10 times less
likely to have success with this lead. For data
from the study explaining the best days and
times to make contact click here.
8. Nurture Your Leads. Keep in touch
with leads that are not ready to purchase
yet, over time you can develop a relationship
with these leads that could turn into a sale.
A great way to extend a relationship is to be
a thought leader on best practices, statistics,
research and the like for your industry or
products/services to help customers make
decisions. Include your own white papers
or content on your website, email marketing
and landing pages to keep your audience
engaged and also position your business as
a resource.
9. Get to Know Your Customers Even
Better. Keep track of your learning and
continuously tune your lead generation
and marketing efforts. In time, this will
help identify areas of improvement in your
lead management techniques and areas of
excellence. Once you have profiled your
prospects you can group them accordingly to
find out more about their interests or use previous information to target certain content
or promotions to key groups, pairing content
with the appropriate product/service offering. Be sure to track your marketing efforts
closely too, it is important to know what
efforts did or did not work and the quality
of leads generated by different efforts.
10. Tools: We included some lead man-
agement, CRM, mobile apps and social
media monitoring platforms to help you
with effectively managing leads.
• Lead Management and CRM: Salesforce, Insightly, Infusionsoft, Pipedrive
• Mobile Apps: Base, Intuit QuickBase,
Sales Genius, Apptivo
• Social Media Lead Monitoring: Sprout
Social, Radian6, Batchbook.
The SBDC is a group of successful
small business owners helping fellow entrepreneurs start, sustain, and grow their
business through low-cost workshops and
free one-on-one consulting in business
planning, finance, marketing, and various
other specialty areas (Spanish speaking
consultants available). To make an appointment call: (562) 938-5100, or email:
sbdcinfo@lbcc.edu
Members in the News
El Camino College Compton Center
Helps Student Overcome Math Anxiety
Supplemental Instruction Peer-Led Tutoring Provides
Study Skills for Difficult Classes
Math anxiety had plagued Tywanna Davis since she was in the third grade. By the time
she was a young adult, she had convinced herself that her lack of math skills would hold her
back from earning a college degree.
This May, Davis will graduate from El Camino College Compton Center with an associate
degree in general and biological sciences. She was recently accepted to California State University, Dominguez Hills and plans to transfer there to study nursing while also working.
Davis graduated from high school in St. Louis, Missouri and moved to California by herself
when she was 19. She decided to attend the former Brooks College to study animation and
gain some skills so she could get a job. “I was afraid to apply to a university because I could
not perform basic math operations such as division,” said Davis. “In math, I was equivalent
to someone who can not read a book, math illiterate.”
After graduating from Brooks, she worked for several years in telemarketing, customer
service, and as an administrative assistant. Then the recession hit and she was laid off in
2009 at the age of 25. The next year she became a single mother. Unemployed and with no
family-support system in the state, Davis made the decision to return to college so she could
secure a future for her daughter.
Her situation improved when she began using ECC Compton Center’s Supplemental
Instruction (SI) as soon as she enrolled in Mathematics 12 (basic arithmetic skills) class.
The Library-Student Success Center offers SI, which is a peer-facilitated study group geared
toward promoting engagement and effective study techniques for basic skills courses, as well
as difficult courses that have a low success rate. In the last two years, ECC Compton Center
faculty have supported growth and enhancements for the Supplemental Instruction program.
Initial results have been very positive and Davis is one example of the significant impact this
structured peer-tutoring program can have on student success.
During her time at ECC Compton Center, Davis has received straight A’s in all of her
math classes, including statistics. She was so appreciative of her experience working with
her SI tutor that she decided to become one herself. She completed the necessary SI coach
training and has served as a SI math coach this semester helping other students.
“My whole life, I always said that English was my strongest subject,” said Davis. “It
is unbelievable that I prefer math over writing now.”
Davis hopes other students who are terrified of math are inspired by her story. “If
you have difficulties understanding it, you just don’t want to put forth the effort,” she
said. “I wanted to learn math so bad and worked hard at it. I cried when I successfully
finished my statistics final because it was the turning point when I realized I had been
holding myself back.”
“I had worried about math since I was in the third grade, and yet it only took me two
years to master,” said Davis. “Often times it takes much longer to decide to do something
than it does to actually achieve that goal.”
For more information about the services available at the Library–Student Success Center,
please contact 310-900-1600, Ext. 2535 or visit the website at www.compton.edu/library/
learningresourcecenter.
Let Us Promote Your Business
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562-634-3980
12
May 2014 Paramount Pulse Beat
Business Card Directory
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as little as $31.00 per month.
Contact Maria 562-634-3980
15101 Paramount Blvd.
Paramount, CA 90723
562-633-1143
16311 GARFIELD AVE., PARAMOUNT, CA 90723
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Have You Thought About Having
Your Hard Copy/Pre-Computers era
Files Such as Documents,
Photos, Flyers or Printed Newspaper
and Magazine Issues DIGITALIZED?
PRECISION CASTINGS
562/634-5000 • 800/634-5000
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Paramount, CA 90723-4220
We have several pricing options to fit your budget.
Special safe, secure pick up and delivery
for your valuable archives is available.
(562) 440-7180
We also Publish, Design and Print Newspapers,
Magazines, Books, Brochures & Business Cards
Visit
www.paramountchamber.com
to view the Pulse Beat Online
May 2014 Paramount Pulse Beat
13
Pregunte al Experto
EL ENOJO Y SUS CONSECUENCIAS
Que tal amigos, aquí saludándolos de
nuevo, esperando que todos estos consejos les estén siendo de gran ayuda. En la
edición pasada hablamos de cómo ayudar
a los adultos a controlar su enojo. Como
número uno explicamos que se debe
admitir el enojo, numero dos analizar el
enojo, número tres decidir perdonarse a
usted mismo y número cuatro aprender
de los errores que se hayan cometido.
Recordemos que la única persona que
decide enojarse es usted mismo, de usted
depende de cómo reaccione ante las circunstancias adversas. También debemos
ser responsables por lo que pensamos,
sentimos, decimos y reaccionamos. No
olvidemos que el enojo es progresivo,
se empieza con un pequeño disgusto,
después le sigue el enojo, hasta que termina en ira incontrolable, cometiendo
actos que jamás imaginamos hacer.
Es normal que los adultos se enojen;
pero es importante aprender a reconocer
el enojo y practicar maneras positivas
de controlar esa emoción, a veces destructiva.
¿Qué puede hacer usted cuando está
enojado? No actúe impulsivamente,
Relájese, cálmese, tome distancia de
la situación, distráigase, cuente hasta
diez, respire profundamente, retírese de
la habitación, o haga otra cosa que le
tranquilice, tal como escuchar música o
irse a un lugar tranquilo, sostenga una
charla positiva consigo mismo sobre la
situación.
Aprenda una estrategia para Controlar
el enojo: El Modelo REPIENSA
Primer Paso: RECONOZCA cuando
está enojado. ¿Qué le hace enojar, y
cómo le indica su cuerpo que está enojado? Reconozca que el enojo es un sustituto de otras emociones como el miedo,
el estrés, la vergüenza, o la fatiga.
Segundo Paso: EMPATICE con los
sentimientos de la otra persona. Identifíquese con los sentimientos de la otra
persona, poniéndose en el lugar de los
otros. Hable en primera persona. (Por
ejemplo, “Yo me enojo por que tú me
faltas el respeto cuando me das la espalda
y te vas mientras te estoy hablando.”).
Tercer Paso: PIENSE sobre la situación de una manera diferente. El enojo
es consecuencia de la forma en que interpretamos lo que la otra persona dice
o hace. Piense qué es lo que motiva a la
otra persona. No aumente la discordia.
Cuarto Paso: INTEGRE el respeto
y el amor en el momento de expresar el
enojo y hable en primera persona. El uso
de la primera persona es una manera de
decirles a los otros cómo se siente usted
cuando ellos se comportan de cierta
manera y por qué se siente usted de esa
manera. (Por ejemplo, “Yo me enojo
cuando tú me llamas gorda porque para
mí eso es una falta de respeto.”)
Quinto Paso: ESCUCHE lo que la otra
persona le está diciendo. Repita lo que
está escuchando. ¿Realmente entiende su
perspectiva? ¿Entiende por qué hizo lo
que hizo para que usted se enoje? Mírele
a los ojos y trate de entender lo que sus
acciones le están indicando. Déjele saber a la persona que usted quiere escuchar
lo que él o ella tienen que decir.
Sexto Paso: NOTE cómo reacciona
su cuerpo cuando está enojado. ¿Nota
usted cómo reacciona su cuerpo a medida
que se está enojando? Por ejemplo: le
aumenta el pulso, le es difícil respirar,
le da dolor de cabeza o de estómago, o
rigidez en los músculos? Aprenda cómo
calmarse (respire profundamente, cuente
hasta diez, vaya a caminar, escuche
música, dibuje, lea, o repítase a sí mismo
“estoy calmado”) y dése cuenta de cómo
se va calmando.
Séptimo Paso: Saber concentrarse
en el presente y no en los problemas del
ayer. ¿Sabe usted cómo concentrarse
en la situación actual y en sus posibles
soluciones? No traiga a colación resentimientos ni heridas del pasado.
Mantenga las personalidades fuera de
la situación. (como: padres ,hermanos,
cuñados, etc.)
Bueno amigos, estos son algunos de
los pasos más importantes que debemos
tener muy en cuenta, a la hora de enfrentar conflictos y circunstancias que nos
provocan el enojo incontrolable, de otra
manera, cometeremos actos vergonzosos
y algunas veces irreparables.
(PARTE 3)
En la próxima edición hablaremos del
PERDON, ya que es una de las razones
que nos causa enojo incontrolable y por lo
tanto amargura. Gracias por su atención y
nos vemos en la próxima edición.
Con cariño: David y Klaudette
Publication & Delivery
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Make A Difference
Serving the community since 1946, the
Paramount Lions have been actively
participating in and providing donations
to support local programs such as PEP
(Paramount Education Partnership), Relay
for Life, City of Hope, youth sports, food
banks, and eye care for families in need.
✩
Join A Service Club
PARAMOUNT
ELKS
LODGE 1804
Come join our dedicated
members as we build friendships
and partnerships with a common
goal of giving back to the
community.
Serving the community for over fifty years
Join us for lunch:
Second & Fourth Thursdays of the Month --12:30-1:30
HALL FOR RENT
Weddings * Quinceaneras * Birthdays
Max 250 people
Casa Gamino Restaurant
8330 Alondra Blvd.
Google us: Paramount Lions Club
Call us: 562.716.5859
Major Sponsor of Dictionaries for 3rd graders PUSD
Monthly/Yearly Scholorships for PHS seniors
Donate to Vets in L.B. Vets Hospital
Meetings every Monday night 730pm
8108 E. Alondra Blvd • 562 633-1804
www.paramountelks.org
Paramount Rotary Club has
served the Community since 1954
The Rotary Club is an organization of local business and professional people who supply
humanitarian assistance to primarily local residents. Among its many services, the Club’s
members personally provide:
• college/technical school scholarships to graduating Paramount students,
• clothing to qualified Paramount children,
• holiday season food and gift support to qualified Paramount families and,
• books and educational materials to Guatemalan students, reconstructive cleft
palate and clubfoot surgery to Mexican children.
The Club raises funds for community services through its annual Paramount
Rotary Golf Tournament.
The Club meets at noon every Tuesday at Progress Plaza Park (15500
Downey Ave.) for fellowship, lunch and an informational program.
Do the Club’s activities sound like fun to you? If so, please be our guest
for lunch. For more information call President John Berg at 562-630-1200 ext.
219 or Secretary Duane Mahan at 562-634-0234. Please visit our website at
ClubRunner.ca/Paramount . We hope to see you soon!