turkey as a major supplier from mediterranean region 01/09/2015

TURKEY AS A MAJOR SUPPLIER FROM MEDITERRANEAN REGION 01/09/2015 HISTORICAL AND CULTURAL HERITAGE -­‐ 13 spots inscribed on UNESCO`s list of World Heritage Sites -­‐ one of the worlds oldest and biggest mall – Grand Bazaar (1455) in Istanbul -­‐ Santa Claus was born in Turkey, Patara (Lycia) -­‐ Tulips were introduced to Europe by Turkish traders back in 16th century (also coffee and cherry) -­‐ -­‐ -­‐ -­‐ Agriculture began here first 11,000 years ago A new plant is discovered every 10 days 80% of the worlds hazelnut is exported from Turkey Turkey is the center of the world, connecYng 2 conYnents MEVLANA/SUFISM TURKISH KEBAB TURKISH DELIGHT WORLD OF SPICES SIMIT BAKLAVA HONEY WALNUTS NUTS PEANUTS GEOLOCATION CITRUS PARADISE TURKEY IS ONE OF THE BIGGEST F&V 1. CHINA PRODUCERS 2. INDIA 3. USA 4. BRAZIL 5. TURKEY 6. IRAN 7. EGYPT 8. MEXICO 9. INDONESIA 10. SPAIN *SOURCE: FAOSTAT TURKEY IS ONE OF THE BIGGEST EXPORTERS O
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&V SPAIN HOLLAND 1. 2. 3. USA 4. MEXICO 5. CHINA 6. ITALY 7. CHILE 8. BELGIUM 9. FRANCE 10. TURKEY *SOURCE: FAOSTAT Indonesia`s Citrus Import from Turkey 900 800 700 600 500 400 300 Tonaj 200 100 0 2012 *SOURCE: WWW.TRADEMAP.COM 2013 2014 Hong Kong`s Citrus Import from Turkey 3500 3000 2500 2000 1500 Tonaj 1000 500 0 2012 *SOURCE: WWW.TRADEMAP.COM 2013 2014 Malaysia`s Citrus Import from Turkey 4000 3500 3000 2500 2000 1500 Tonaj 1000 500 0 2012 *SOURCE: WWW.TRADEMAP.COM 2013 2014 Singapore`s Citrus Import from Turkey 4500 4000 3500 3000 2500 2000 Tonaj 1500 1000 500 0 2012 *SOURCE: WWW.TRADEMAP.COM 2013 2014 Turkey`s Citrus Export to the World 1600000 1400000 1200000 1000000 800000 600000 400000 200000 0 Tonaj 2012 2013 2014 SHEKERPARE APRICOT (PIECE OF SUGAR APRICOT) BLACK FIGS NAPOLEON CHERRY / ZIRAAT 900 SEEDLESS SULTANAS GRAPES AND HICAZ POMEGRANATE CHALLENGES • LONG TRANSITS BY SEA 30-­‐40 DAYS • HIGH AIR CARGO PRICES (COLD CHAIN PROBLEMS) CHALLENGES • TURKISH EXPORTERS BUY FROM GROWERS AND GET ALL THE RESPONSIBILITY ON THE PRODUCTS WHILE IN MOST OF THE COUNTRIES EXPORTERS SELL IN THE NAME OF THE GROWER CHALLENGES • SPECULATIONS COMING FROM OTHER COMPETITIVE COUNTRIES • FOREIGN EXCHANGE, ECONOMIC CRISIS IN NEIGHBOURING COUNTRIES • POLITICAL SITUATION IN THE REGION AND PORTS OF TRANSSHIPMENT CHALLENGES • DOUBLE STANDARDS AND QUARANTINE RESTRICTIONS • UNCONTROLLED PRODUCTION • OTHER NATURAL DISASTERS OPPORTUNITIES • FRESH FRUITS AND VEGETABLES SECTOR IS OPEN TO INNOVATIONS • HEALTHY FOOD TRENDS GIVE A POSITIVE FEEDBACK ON INCREASE OF THE BUSINESS • NEW VARIETIES ARE BEING CULTIVATED HOW CAN WE GET A BIGGER PIECE OF CAKE? -­‐ QuaranYne agreements between countries -­‐ Strategical markeYng work of export companies -­‐ Nice looking packaging -­‐ Struggle together with importers on quality and to prevent the dumping of the market -­‐ Clear understanding of the local preferences -­‐ Shorter transit Ymes provided by shipping companies -­‐ More delegaYon visits -­‐ Mutual work on improvement -­‐ QUALITY, QUALITY, QUALITY THANK YOU FOR YOUR TIME AND PATIENCE Aysel Oguz aysel@erentarim.com