Báo giá Quảng cáo Tạp chí Forbes Vietnam

Vietnam
MEDIA KIT 2013
LIÊN HỆ QUẢNG CÁO
3nana eMagazine & Advertising
Website: http://3nana.vn
Email: Quangcao@3nana.vn
Trụ sở chính:
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Tel: (04) 3772.5599 - Fax: (04) 3772.5656
Chi nhánh TP. Hồ Chí Minh:
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Tel: (08) 3931.6427 - Fax: (08) 3931.6428
Overview
The Forbes Brand
One Powerful Brand. Since 1917, Forbes
has stood, unwavering, for one overriding
principle: the unshakable belief in the power
of free enterprise.
Our mission has also been clear and
unchanging: to provide insights and
information that ensure the success of those
who tap into Forbes.
www.for be sv i e tn a m.com
Overview
Forbes’ Presence
Forbes is the world’s leading local, global
business media platform, with operations in
over 30 countries throughout the world.
Forbes delivers information in ways that suit
our audience’s needs—at any given time of day,
week or year—through our portfolio of Forbes
brand properties.
Forbes provides the ultimate opportunity for
advertiser’s to align their brand with the world’s
biggest and most important companies, and the
CEOs and entrepreneurs behind their success.
www.for be sv i e tn a m.com
Influencing the influencers
in over 30 countries
across the globe
biography
Lan Anh Nguyen
Executive Editor
Lan Anh has been covering Southeast Asian businesses and business leaders for
Forbes since 2007. She has also worked closely on the compiling of Forbes’ Wealth
List. From 2007 until 2012 she worked as a senior business writer at Saigon Tiep Thi
Newspaper, where she wrote regular columns on business and economics.
Lan Anh worked in Bangkok, Thailand from 2005 - 2007, covering business and
politics for ThaiDay, a daily insert into the International Herald Tribune in Thailand.
Her works have also appeared in international newspapers including the Financial
Times and The New York Times.
She was awarded a Fulbright scholarship in 2003 to pursue a graduate program at
Boston University. She graduated in May 2005 with a master degree in business
and economics journalism. She won a Mark of ‘Excellence Award from the US’
Society of Professional Journalists in 2005.
www.for be sv i e tn a m.com
Overview
Forbes Brand Footprint in Asia
Forbes Asia
Circulation: 80,000 copies
Forbes Asia debuted on September 5, 2005. This English language publication of Forbes
for the Asia Pacific region has expanded Forbes’ already substantial presence in Asia.
Forbes Local Editions in Asia
Forbes local editions enable advertisers to connect with key decision makers in the
most essential global markets. Delivering the same distinctive, predictive and preemptive editorial style that has been the trademark of Forbes, each edition features select
editorial from Forbes along with original, local business news and commentaries.
2003
Forbes China (19 issues)
• Circulation: 168,264
• Language: Chinese
Forbes Korea (Monthly)
• Circulation: 53,000
• Language: Korean
2010
2009
2003
Forbes India (Fortnightly)
• Circulation: 50,000
• Language: English
Forbes Indonesia (Monthly)
• Circulation: 20,000
• Language: English
www.for be sv i e tn a m.com
2013
Forbes Thailand (Monthly)
• Circulation: 40,000
• Language: Thai
6/2013
Forbes vietnam (Monthly)
• Circulation: 25,000
• Language: Vietnamese
Overview
Distribution
Who Is
Forbes Vietnam?
About the magazine
• Launch: 24/6/2013 • Circulation: 25.000
• Language: Vietnamese • Frequency: Monthly
Forbes Vietnam is committed to providing world class business news
and insight to Vietnam’s business leaders, entrepreneurs and corporate
executives.
Forbes Vietnam is comprised of Vietnam’s leading business journalists and
thinkers, and supported by regional and international journalists.
Forbes Vietnam will enable advertisers to connect with key decision
makers in one of Asia’s most promising emerging markets.
www.for be sv i e tn a m.com
• Grade A office
buildings.
• Premium and private
banking clients of
leading banks.
• Five-star and luxury
hotels, resorts across
Vietnam.
• 2000 VIPs Handdeliver.
• Traditional channels
such as Bookstores,
Newstands and
subscription.
• Business Lounge,
C- Class of Vietnam
Airlines.
Editorial
Best of Both Worlds
50-60%
Vietnam Focused
40-50%
Regional & Global Focused
Vietnam Features
• • • • Vietnam Richest List
Vietnam’s Best Businesses
Vietnam’s Businessperson of the Year
Vietnam’s Most Powerful
Businesswoman
• Vietnam’s Heroes of Philanthropy
Global Features
• • • • • Word Billionaire List
The World’s Biggest Companies
Celebrity 100
Forbes 400 Richest
Global Innovators
Regional Features
• Asia’s Most Powerful
Businesswoman
• Asia’s Heroes of Philanthropy
• Rich Lists: Taiwan, China,
Philippines, Singapore, China,
India, Indonesia
• FAB 50 in Asia: The 50 largest
publicly listed companies in Asia
• Best Under A Billion: The most
successful 200 SME publiclylisted companies in Asia Pacific
www.for be sv i e tn a m.com
objective
Who is the Forbes Vietnam Reader?
The Forbes Vietnam readership is comprised of economic policy makers,
financial leaders, decision makers, CEOs and corporate executives, and those
who aspire to those positions.
The Forbes reader is smart, ambitious and increasingly well-connected. Forbes
Vietnam delivers the same high quality insightful content to its Vietnamese
readers as it does to business leaders throughout the world.
Who is the ideal Forbes advertiser?
Forbes provides advertisers the ideal platform to target Vietnam’s richest,
smartest and most well-connected readers. With a readership comprised of
Vietnam’s top business leaders, entrepreneurs and those aspiring to positions
corporate leadership, Forbes Vietnam provides advertisers direct access to the
decision makers of Vietnam.
Forbes Vietnam offers premier placement opportunities for luxury goods, real
estate, investment and travel companies looking to target the leaders, business
people and VIPs of Vietnam.
Forbes Extends its Reach of Senior
Business Leaders and its Readers
are Increasingly Affluent
More Senior Business Leaders
C-Suite
Top Management
31.810
20.023
20.941
BE: ASIA
2011
BE: ASIA
2012
BE: ASIA
2011
32.962
BE: ASIA
2012
More Affluent
Average Personal
Income
Average Personal
net Worth
$1.834.258
$1.639.851
$249.509
BE: ASIA
2011
$254.510
BE: ASIA
2012
BE: ASIA
2011
BE: ASIA
2012
Source: BE:ASIA 2011, BE:ASIA 2012 : Ipsos MediaCT
www.for be sv i e tn a m.com
events
Forbes Vietnam Events
Forbes Vietnam will host exclusive events
nationwide, including custom events for
clients. Events can range from smaller
exclusive functions to larger gatherings for
several hundred VIPs.
Influencing
the Influencers
Forbes Vietnam Events is the truly “meeting of
the minds” for business leaders, the ultimate
networking platform.
Events can be customized for clients as part of
an overall program with advertising and other
promotional activities. The goal is to meet the
client’s specific objectives, with the expertise
to create unique events reaching the high-end
segment of the market.
Forbes Vietnam
can provide
• Full programming, speaker and
attendee management capabilities
• Full logistics and organization of
the event
• Inclusion of events as part of larger
promotional package for client
sponsorship options
www.for be sv i e tn a m.com
Forbes Vietnam has the
unique ability to generate
C-level attendance at events
due to its brand penetration
among local CEOs, presidents,
chairmen, CFOs, and COOs.
Forbes Vietnam events deliver
actual decision makers who
show up to do business.
Capitalize on this opportunity
to get face to face with Forbes
Vietnam’s readership of
business decision makers by
being an event sponsor.
PRINT RATES VND
Open
4 Insertions
8 Insertions
12 Insertions
1 Page
104,350,000
91,828,000
87,654,000
83,480,000
⅔ Page
79,306,000
70,958,000
66,784,000
62,610,000
½ Page
62,610,000
56,349,000
54,262,000
52,175,000
⅓ Page
41,740,000
35,479,000
33,392,000
31,305,000
2nd Cover Spread
292,180,000
256,701,000
248,353,000
240,005,000
2nd Double Page Spread
271,310,000
237,918,000
231,657,000
223,309,000
3rd Double Page Spread
260,875,000
229,570,000
221,222,000
214,961,000
4th Double Page Spread
250,440,000
221,222,000
212,874,000
204,526,000
1st 6 Full Page
125,220,000
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106,437,000
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110,611,000
4th Cover
156,525,000
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133,568,000
129,394,000
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PRINT RATES US$
Open
4 Insertions
8 Insertions
12 Insertions
1 Page
$5,000
$4,400
$4,200
$4,000
⅔ Page
$3,800
$3,400
$3,200
$3,000
½ Page
$3,000
$2,700
$2,600
$2,500
⅓ Page
$2,000
$1,700
$1,600
$1,500
2nd Cover Spread
$14,000
$12,300
$11,900
$11,500
2nd Double Page Spread
$13,000
$11,400
$11,100
$10,700
3rd Double Page Spread
$12,500
$11,000
$10,600
$10,300
4th Double Page Spread
$12,000
$10,600
$10,200
$9,800
1st 6 Full Page
$6,000
$5,300
$5,100
$4,900
3rd Cover
$6,500
$5,700
$5,500
$5,300
4th Cover
$7,500
$6,600
$6,400
$6,200
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ad specifications
Production Specifications
• trim size:
• bleed size: 204 x 267 mm
210 x 273 mm
Digital Ad Requirements
Full Page
Trim size
204 x 267 mm
Double Page Horizontal
trim size
408 x 267 mm
Full Page
with bleed
210 x 273 mm
Full Page
1/2 Page Horizontal
live area
184 x 247 mm
Double Page Horizontal
with bleed
414 x 273 mm
1/2 Page Vertical
trim: 204 x 133 mm
bleed: 210 x 136 mm
live: 184 x 124 mm
trim: 98 x 267 mm
bleed: 104 x 273 mm
live: 89 x 250 mm
Double Page Horizontal
live area
388 x 247 mm
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All high-resolution images and
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EPS between 266 and 300 dpi. No
RGB or JPEG images should be
used. Files should be right reading,
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