Media Kit - Forbes Media

Forbes Japan’s Principles
Positive and
Look Forward
Toward global
with global eye
Stories and
Messages
Always aiming to create positive thinking,
we deliver information that will give readers the confidence to move ahead.
We cultivate and strengthen our community of readers with global insight, and act
as a bridge linking them to the rest of the
world.
The lives of people featured in Forbes
contain important messages about creating new possibilities, messages which we
deliver to our readers.
Influence the Influencer
1 out of every 2 readers is in a corporate leadership position (decision-makers)
1 out of every 3 readers has annual income exceeding US$200,000
1 out of every 3 readers is an entrepreneur who will lead the way to the future
1 out of every 4 readers works in the finance industry
1 out of every 5 readers is a businesswomen
《 Media Kit 》
The Forbes Philosophy
“ Business was originated to
produce happiness,
not to pile up millions.
Are we in danger of
forgetting this? ”
B.C. Forbes
Founder, Forbes Magazine (1917)
The business magazine chosen by
7 million readers in 36 countries
around the world
Forbes was founded in 1917 by B.C. Forbes, a Scottish immigrant who at the time was managing a team of business columnists writing for the Hearst papers.
Forbes’ mission is to deliver information on the people, ideas
and technologies changing the world to our community of affluent business decision makers. What distinguishes Forbes from
other media brands is our exceptional access to the world’s most
powerful people—the game changers and disruptors who are advancing industries across the globe. Through our unique platform
of print, digital and mobile products, along with leading events,
Forbes is changing the way content is created, distributed, consumed and shared.
Forbes includes Forbes Asia (Asia-Pacific region), Forbes Europe, and international editions (Africa, Argentina,
Brazil, Bulgaria, China, Croatia, Czech Republic, Estonia, Georgia, Greece, India, Indonesia, Israel, Kazakhstan,
South Korea, Latvia, Mexico, Middle East, Poland, Romania, Russia, Slovakia, Turkey, Ukraine, Thailand, and
Japan)
Global Events
The Success of forbes.com
The Forbes 400 Summit on Philanthropy was held at the United Nations
forbes.com offers content posted by
our team of more than 1,000 staff writ-
in June 2013, with an agenda focused
on issues affecting children. Before
a n au di e n c e of 150 of the wo r l d's
ers and expert contributors. The site
has enjoyed great success, drawing an
average of 51 million unique visitors per
supe r-we a lthy individua l s, Wa r re n
Buffet and his son Peter Buffet joined
Marilyn Carlson Nelson (matriarch of
month between August and October
2013.
The Japanese version of the site will be
the Carlson family) and Liesel Pritzker
(Chicago multi-millionaire) for a roundtable discussion about their respective home environments as billionaires.
based on this platform and preparations are currently underway to build
the most active business website in Japan.
Forbes Japan’s
Attractive Content
Aiming to be a business magazine like no other, Forbes Japan delivers fascinating content to readers and clients alike.
Content for both the establishment and entrepreneurs
Bringing together the old and new in the business world,
Forbes Japan focuses on both established business leaders who have led the way in Japan and around the world,
as well on today’s entrepreneurs who will become the leaders of tomorrow.
Forbes Japan also creates networking opportunities that bring together a wide range of business leaders,
resulting in dynamic developments involving people of different generations and nationalities.
Business & Lifestyle
In addition to Forbes’ unparalleled business articles,
Forbes Japan provides readers with ideas for getting even more out of life to go along with their success in the business world,
echoing Forbes’ founding philosophy that “business exists in order to create happiness.”
Each month, Forbes Japan offers choice content related to fashion, cars, watches, travel,
food and drink, hobbies, sports, and a variety of other topics.
Japan & The World
Forbes is one of the world’s most prominent business magazines, published in 36 countries across the globe.
Forbes Japan provides today’s Japanese businesspersons with the insight they need in a style that suits them perfectly.
Forbes Japan features a mix of original articles as well as hand-picked and customized content from other editions around the world.
Each issue features content including articles contributed by experts
based overseas as well as archived articles as dictated by the current situation in Japan.
Events & Promotions
In addition to publishing special advertising sections throughout the year,
Forbes Japan can create customized content to meet your needs, including interview articles and event reports.
In addition, advertorial pages are formatted and designed in stylish manner, creating a uniform look.
Forbes Japan Reader Profile
Forbes Japan primarily targets corporate leaders in their 40s and 50s who are the drivers of Japanese business
and its economy. As evidence of this, over 20% of Forbes Japan readers are finance industry professionals,
while more than 10% of our readers have annual income in excess of 50 million yen.
◆The figures below represent the current reader profile, as based on data from subscribers for the inaugural issue
through the 3rd issue, and data collected from reader surveys.
(As of September 1, 2014)
《 Thoughts on the Launch of Forbes Japan 》
Yuzaburo Mogi
Yoshihiko Miyauchi
Honorary CEO and Chairman of the Board
Kikkoman Corporation
Senior Chairman
ORIX Corporation
Globalization is one of the most significant changes occurring
in society. Today, as the Japanese economy tries to lift itself
With the launch of Forbes Japan, a business magazine with a focus on corporate
leaders has finally arrived in Japan. I am delighted about this, and have high hopes
out of a prolonged period of stagnation and achieve robust
growth, it is critical to possess a global perspective. The
launch of Forbes Japan, a publication with a worldwide pres-
for what Forbes Japan will offer. I have been reading Forbes for many years, and the
magazine has been a source of inspiration for me. By reading the magazine’s articles and by taking part in Forbes CEO Conferences, I have gained valuable infor-
ence, is therefore firmly in tune with the times. Features about
global leaders and new businesses will be thought-provoking
as well as a source of inspiration for many people in the Japa-
mation and insights difficult to find anywhere else. With the arrival of Forbes Japan,
I am excited about learning how other companies and corporate leaders view these
nese business world.
times and what kinds of businesses they are planning. I look forward to encountering a wide array of thoughts and ideas.
《 Advertising Rates 》
Color
Page
Ad size
(inches) height × width
(mm) height × width
4C Rate
(US$)
4C Rate
(JPY)
Back cover (C4)
4C
1page
104 × 79
264 × 200
30,000
3,000,000
Inside back cover (C3)
4C
1page
110 × 83
280 × 210
20,000
2,000,000
Inside front cover spread
4C
2page
110 × 166
280 × 420
42,000
4,200,000
Spread following inside front cover spread
4C
2page
110 × 166
280 × 420
40,000
4,000,000
Single page facing TOC 1
4C
1page
110 × 83
280 × 210
23,000
2,300,000
Single page facing TOC 2
4C
1page
110 × 83
280 × 210
22,000
2,200,000
Single page facing column
4C
1page
110 × 83
280 × 210
21,000
2,100,000
2 pages spread
4C
2page
110 × 166
280 × 420
40,000
4,000,000
1 page run of book
4C
1page
110 × 83
280 × 210
20,000
2,000,000
Ad Space
※Trim size: Hight 110 x Width 83 inches　※No charge for bleed. ※Live area is 10mm inside from all sides of ad space. ※Regarding to the back cover,
we are obliged to put price, magazine code, issue and printing company. Please reframe the back cover size. ※Before you hand in the ad material to us,
please double check the content. ※We are not responsible for any mistakes after publishing.（Conversion rate: US$=JPY100）
《 About Forbes Japan 》
Magazine Title： Forbes Japan
Frequency： Monthly (on sale on every 25th) Circulation： 80,000 copies
Magazine size： 280
210mm, Perfect bound
Total pages： Around 140 pages
Contact address
Printing： Web offset printing
Copy price： JPY890
Published by： Atomixmedia, Inc.
Distributed by： President Inc.
Editor-in-Chief： Makoto Takano
Sales & Marketing
Atomixmedia inc.
Atomix Bldg. 7F, 1-9-16 Higashiazabu, Minato-ku, Tokyo 106-0044 Japan
TEL: +81-3-5545-8370 E-mail: ad@atomixmedia.co.jp
Or please contact your sales rep.