Introducing - Auburn DECA

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Introducing
“the better-for-you”
smoothie with way
better flavor. V8 V-Fusion
Smoothie Mix has one full
serving of fruit and one
full serving of vegetables
in every deliciously
refreshing glass.
get the veggies, taste the fruit
™
brand
•
•
•
V8 juice was created in 1933 by W.G. Peacock,
the founder of New England Product
Company, which manufactured individual
vegetable juices under the name “Vege-min.”
Campbell Soup Company purchased the V8
business/brand from Standard Brands in
1948.
Today, the V8 business is nearly a billion
dollar brand.
V8 is the only brand that uniquely stands for
great taste and great nutrition.
1
brand
Consumers recognize V8®
as a good for you brand
Brands Rated As “Extremely/Very Healthy”
72%
Kashi
63%
Quaker
58%
Silk
52%
Tropicana
50%
Dannon
46%
Kellogg
32%
Slim Fast
27%
Source: Health Focus, State of the Plate, 2011
2
why
• Consumers expect smoothies to deliver healthy
refreshment… but few smoothies actually deliver
on that promise.
• 74% of Americans are not getting the daily
recommended amount of vegetables.
• Less than 10% of Americans actually eat the
recommended target of fruit each day.
• Only 2% of kids meet the recommended servings
of fruit and veggies a day.
• The V8 brand has equity in smoothies and
regardless of brand or positioning, stands for
healthy benefits.*
*providing vitamins & minerals, fulfilling daily
requirement of fruits/vegetables, being good for
you and not having too much sugar/calories
3
packaging
#21191
•
•
•
•
•
Peach
MANGO
WATERMELON
RASPBERRY
STRAWBERRY
BANANA
Unique blend of real fruit and vegetables
Powerful consumer recognized V8 brands
that promise and deliver amazing
taste and nutrition
One full serving of fruit and
one full serving of vegetables
per 8 oz serving
All natural, no artificial flavors,
sweeteners or preservatives
No HFCS
#21192
Pack size/pricing:
• Packed 12/32oz cartons
Master Case Size: 12.25”L x 9.25”W x 9.50”H
Net Case Weight: 28.94 (target lbs.)
Gross Case Weight: 30.50 (target lbs.)
Inner Package Type: Paperboard with polyethylene coating
Inner Package Size: 2.94”W x 9.13”H x 2.94”D
Inner Package Weight: 2.41 (target lbs.)
Number of Inner packages per Master Case: 12
Case Cube: .6230 cubic feet
Pallet Configuration: 64 cases per pallet | 4 tiers high | 16 cases per tier
#21231
• Delivered via commissary or broad line distribution
4
how
V8 V-Fusion is a “Functional” Smoothie
or “Better for You” beverage.
“Getting Fruit and Vegetable Nutrition Never
Tasted so Good!”
K-12
• Product has been received very positively.
• Will be accepted in MANY states & counties
• Great way to add a serving of fruit to a meal
or snack - tasty kid appeal flavor profile
• a nutritional alternative for students who
won’t or can’t drink milk
COLLEGES AND UNIVERSITIES/FANS
V8 V-FUSION Smoothie mix fits in perfectly with FANS and the college and university segment
• Unique blend of fruit and vegetables, no other
smoothie product in foodservice like this
HEALTHCARE
• Coffee shops
• Stand-alone areas of the cafeteria
5
how
K-12 Alliance for a Healthier
Generation guidelines*
• Goal of alliance is to reduce prevalence of
childhood obesity and empower kids to develop
lifelong, healthy habits
Alliance
for a Healthier Generation
CURRENT CRITERIA
https://schools.healthiergeneration.org/_asset/wgrpk6/07-267_BeverageGuidelines.pdf
Juice beverages must meet these criteria:
AHG Criteria
V8 Smoothies Meet Criteria?
100% Juice
Yes
Calorie and portion size restrictions
Elementary schools- 8 oz/120 cals
Middle schools- 10 oz/150 cals
High schools- 12 oz/180 cals
No- exceeds calorie limit
≥ 10% daily value for 3 nutrients
No- products supply 10% daily value for 2 nutrients
NO stipulation about artificial sweeteners
OK
Alliance
for a Healthier Generation as of July1, 2014
This link takes you to the USDA competitive food/beverage standards that will go into effect July 1, 2014:
http://www.fns.usda.gov/cnd/governance/legislation/allfoods.htm
Juice beverages must meet these criteria:
AHG criteria
V8 Smoothies meet criteria?
100% juice or 100% juice + water with no added sweeteners
Yes (because it’s 100% juice)
Portion size restrictions
Elementary schools- 8 oz
Middle schools- 10 oz
High schools- 12 oz
Yes- if served in appropriate portion sizes for grade level
NO stipulation about calories
OK
NO stipulation about % daily value for nutrients
OK
NO stipulation about artificial sweeteners
OK
6
quotes
regarding V8 V-Fusion acceptability in schools:
“I’m noting that the two products contain added sweetener and can credit toward the
fruit requirement as fruit juice.”
Program Foods:
(reimbursable meals) can include 100% juice with or without added ingredients.
Smart Snack:
Verbatim from the regulation when referring to high school (the only thing different for
younger ages is the smaller 8 fl oz serving size)
“100 percent fruit/vegetable juice and 100 percent fruit and/or vegetable juice diluted
with water (with or without carbonation and with no added sweeteners) (no more than
12 fluid ounces).”
For purposes of the Healthier US School Challenge:
•
Pre-prepared Smoothie from manufacturer (processed product) --> snack/food
•
Only treated as a beverage if prepared onsite with milk or 100% juice
Tim Vazquez, RD
Child Nutrition Division
Nutrition Promotion and Technical Assistance Branch
Food and Nutrition Service, USDA
________________________________________________________________
“This (V8-VFusion smoothie mix) is allowable, but districts need to pay close
attention to state and local policies that prohibit added sweeteners. Also, this can only
be used to contribute the fruit component – USDA doesn’t allow vegetables to count
in smoothies. The product is fine for a la carte too, but same comment about artificial
sweeteners.”
Whitney Bateson RD
Director of Nutrition and Wellness
Chartwells School Dining Services
7
tools
53771 banner
53763 sell sheet
53776 insert
53775 cling
53780 G-Cool Graphics
53774 poster
8
equipment
based on cases per year
5 PLUS
25 plus
45 plus
25 plus
30 plus
HBB908
HBH650
HBH850
G-Cool
G-Cool
Hamilton Beach
Tempest
Hamilton Beach
Summit
Hamilton Beach
Single Bowl
Crathco
Double Bowl
Crathco
20 Second Drink
12 Second Drink
12 Second Drink
5 gallon Bowl
2 - 5 gallon Bowl
3/8 HP
3 HP w/Pulse
3 HP w/Pulse
* 2-2.5 gal available
*4-2.5 gal available
2 Speed
64oz Blender Cup
Sound Shield
50% faster cleaning
50% faster cleaning
44oz Blender Cup
Metal Clutch
64oz Blender Cup
360 degree marketing
360 degree marketing
1 year parts/labor
Timer/Auto Shutoff
Metal Clutch
115 volt
115 volt
115 volt
Jump Cycle
Auto Blend
Jar Pad Sensor
Timer/Auto Shutoff
Wave Action
2 year Exchange
Warranty
Cycle Blender
2 year Exchange
Warranty
115 volt
115 volt
9
equipment
based on cases per year
48 plus
54 PLUS
125 Plus
230 PLUS
400 PLUS
SB3X
SB2100
ULTRA
430
340
Island Oasis
Island Oasis
Bunn-O-Matic
Taylor
Taylor
9 Second Drink
9 Second Drink
2 - 3 gallon Hoppers
14 qt Mix Hopper
20 qt Mix Hopper
Ice Hopper
Ice Hopper
Reverse Auger Design
4 qt Cylinder
7 qt Cylinder
Shaves Ice
Shaves Ice
Quick Freezing Time
Add Mix Light
Add Mix Light
3 Drink Selection
Time Calibration
115 volt
Mix Out Sensor
Viscosity Control
115 volt
115 volt
Viscosity Control
Air Cooled
Air Cooled
220 volt
115 volt
10
media
print ad
get the veggies, taste the fruit
®
NEW V8 V-Fusion® Smoothie Mix from Island Oasis® is a delicious
answer for the 74% of Americans who don’t eat enough vegetables.*
One full serving of fruit, one full serving of vegetables, one refreshingly
better-for-you smoothie.
Get more at IslandOasis.com/food-service or call 1.800.777.4752
Strawberry
Banana
©2013 CSC Brands, Inc.
Watermelon
Raspberry
Peach
Mango
©Copyright 2013. Island Oasis, Inc. *GetUpAndDoSomething.org, Dec. 2012
Nation’s Restaurant News | Restaurant Hospitality
Foodservice Director | Restaurant SmartBrief e Newsletter
AE
CD
1 JB 9.18.13
2 JB 9.19.13
11
Studio
Billing # CNA25818
Bleed 10.375� x 13.25"
Trim 10.125" x 13"
Live 9.375" x 12.25"
CMYK
Tracking # CNA25818
Insertion:
NOTES
Proofer/Writer
File Name
CNA25818_VFusion-IslandOasisAd_FSD.ai
Initial Keyline Date: 9.18.13
COLOR USE
AD
S. Martineau
M. Sullivan
S. Martineau
A. Sposeep
A. Wood
C. Bandstra
R. Hansen
J. Blanchard
SIZE
Prod
Cr. Director
Art Director
Copy Writer
Account
Production
Traffic
Retoucher
Keyliner
ALTS
Date:
TEAM
Route#
FoodService Director
Printed @ 100% Unless Indicated
www.islandoasis.com
1-800-777-4752
#53781 Rev 11/13