innovation and technology
Transcription
innovation and technology
# 155 vol. XXXVIII July/August 2011 English Edition photo: ricardo telles ODEBRECHT informa INNOVATION AND TECHNOLOGY “People show their creativity by proving to be capable of viewing reality from different angles and taking pleasure in playing with ideas” TEO [Odebrecht Entrepreneurial Technology] INNOVATION AND TECHNOLOGY # 155 VOL . XXXVIII JUL/AUG 2011 022_OI155_Capa_ING.indd 1 Creativity and the spirit of service come together in a transforming encounter 8/1/11 2:21 PM Next issue: Communities rESPONSIbLE FOr COrPOrATE COMMUNICATION AT CONSTrUTOrA NOrbErTO ODEbrECHT S.A. Márcio Polidoro Founded in 1944, ODEbrECHT is a Brazilian organization made up of diversified businesses with global operations and world-class standards of quality. Its 140,000 members are present in the Americas, the Caribbean, Africa, Asia and Europe. 022_OI155_Capa_ING.indd 2 rESPONSIbLE FOr PUbLICATIONS PrOGrAMS AT CONSTrUTOrA NOrbErTO ODEbrECHT S.A. Karolina Gutiez bUSINESS ArEA COOrDINATOrS Nelson Letaif Chemicals & Petrochemicals | Andressa Saurin Ethanol & Sugar | Bárbara Nitto Oil & Gas | Daelcio Freitas Environmental Engineering | Sergio Kertész Real Estate Developments | Coordinator at Odebrecht Foundation Vivian Barbosa EDITOrIAL COOrDINATION Versal Editores Editor-in-Chief José Enrique Barreiro Executive Editor Cláudio Lovato Filho English Translation by H. Sabrina Gledhill Art/Graphic Production Rogério Nunes Graphic Design and Illustrations Rico Lins Photo Editor Holanda Cavalcanti Electronic Publishing Maria Celia Olivieri Printing 1,600 copies | Pre-Press and Printing Pancrom EDITOrIAL OFFICES Rio de Janeiro +55 21 2239-1778 | São Paulo + 55 11 3641- 4743 email: versal@versal.com.br Originally published in Portuguese. Also available in Spanish. 8/1/11 9:52 AM INFORMA 0022_OI155_Rio_OK_INGLES.indd 1 1 8/3/11 5:20 PM www.odebrechtonline.com.br Read Odebrecht Informa on your iPad and smartphone. Features, articles, videos, photos, animations and infographics. The achievements of the Odebrecht Organization on your tablet and smartphone. Online edition Online archive Innovations > You can view this entire issue in HTML and PDF Video reports Blog > P-59 platform is the center of attraction in a first for the global oil industry > Antonio Cardilli launches the Savvy – Folks Who’ve Learned from Work and Life Project > At Quintas Private Residences, sharing a dream makes it come true > Access all back issues of Odebrecht Informa since no. 1, and download full issues in PDF > Odebrecht Annual Reports since 2002 > Special publications (Special Issue on Social Programs, 60 years of the Odebrecht Group, 40 Years of the Odebrecht Foundation and 10 Years of Odeprev) > In Angola, the theater is one way to inform people and raise awareness on Health, Workplace Safety and Environment > Check out Odebrecht’s innovative Shared Services Center > Clean Water Project takes Brazilian state of Espírito Santo to a new level in terms of sanitation (water and sewer) SAFEGUARDING SUSTAINABILITY Cetrel ensures environmental protection in the Camaçari Complex’s sphere of influence > Follow Odebrecht Informa on Twitter and get the latest news in real time @odbinforma > Comment on blog entries and participate by sending suggestions to the editors > Read posts on the Odebrecht Informa blog by the magazine’s reporters and editors, including Cláudio Lovato Filho, Fabiana Cabral, José Enrique Barreiro, Karolina Gutiez, Renata Meyer, Rodrigo Vilar, Thereza Martins, Zaccaria Júnior and collaborators. >Salgueiro: community relations and a major project in the backlands of northeastern Brazil > Special features that make the iTower office tower project unique 0022_OI155_Rio_OK_INGLES.indd 2 8/3/11 5:20 PM Innovation & technology Cover photo by Nilton Souza & NEWS PEOPLE CAPA Ilustração de Rico Lins 0022_OI155_Rio_OK_INGLES.indd 3 PHOTO: RICARDO TELLES #155 6 Quintas Private makes luxury homes accessible through fractional ownership 10 New Orleans is working at top speed to protect itself from natural disasters 14 Pioneering engineering solutions score winning goals at the Fonte Nova Arena works 18 Railways are coming to make life easier in Pernambuco and Rio Grande do Sul 22 Luiz Roberto Chagas: innovation is the engine that drives an organization’s competitiveness and growth 26 A program that encourages teams to pursue innovative solutions and recognizes their creativity 28 Innovation: the result of a joint and daily quest by Braskem and its clients 32 Using precast pieces ensures more speed and safety when building the Santo Antônio hydroelectric plant 36 In a global first, a jack-up platform is launched from another floating vessel 42 Platform Norbe VI arrives in Brazil, introducing major innovations for offshore oil exploration and production 46 Twenty years ago, the contract was signed to build platform P-18, a milestone for the offshore industry 50 Technology is becoming a competitive edge for the sugar and ethanol industry 52 A long-held Brazilian dream is coming true in Itaguaí, Rio de Janeiro: building submarines 56 Odebrecht medics discuss the role of technology in improving health and quality of life 58 For family farmers in northeastern Brazil, the middleman is becoming a thing of the past 62 Luis Fernando Cassinelli writes about Braskem’s unflagging drive to introduce new solutions 66 68 70 72 76 77 78 SAFETY PERU PROFILE COLOMBIA PEOPLE DEVELOPMENT FOLKS SAVVY INFORMA 3 8/3/11 5:20 PM 4 INFORMA 0022_OI155_Rio_OK_INGLES.indd 4 8/3/11 5:20 PM EDITORIAL The spirit of service never rests I t happened in Bahia, at the São Roque do Paraguaçu shipyard, in June: for the first time in the world, a jack-up platform was launched from another floating structure, in this case, a barge. This innovation has already become a benchmark for the oil and gas industry. From the Brazilian Northeast to the US “Through the expertise and the constant dissatisfaction of its members, Odebrecht since its inception in 1944 has sought to provide the communities in which it operates with innovative solutions that break established standards” South: in New Orleans, the city where jazz was born, which was devastated by Hurricane Katrina in 2005, the levee system is the target of an extensive restructuring project with the help of some innovative engineering solutions. There is also the pioneering use of thermoplastic resins in oil exploration and farming projects, and the installation of concrete sleeper and form factories at railway construction sites (one of those factories, located in Salgueiro, Pernambuco, Brazil, is the largest in the world). And then there is the first-ever implosion of a Brazilian soccer stadium and the technological revolution that is getting underway in that nation’s ethanol and sugar industry. You’ll read all about these stories and more in this issue of Odebrecht Informa. Besides covering Innovation and Technology, this number of the magazine discusses creativity and how vital it is for anyone working in an entrepreneurial organization to have a constantly dissatisfied and restless spirit. Through the expertise and continued dissatisfaction of its members, Odebrecht since its inception in 1944 has sought to provide the communities in which it operates with innovative solutions that break established standards, shatter paradigms and reach new heights of productivity while moving in a very clear direction: making everything that inventiveness and the accumulation of knowledge and business experience can provide more advantageous for the community. Through the simplicity and humility of people endowed with the spirit of service, this capacity for invention and creation becomes the link between each client’s dream and its fulfillment - with expertise and passion - by this Organization’s members. This way of seeing life and work has certainly contributed to making Odebrecht one of the 10 organizations that won the Young People’s Dream Company award, sponsored by the Cia. de Talentos recruitment and selection consultancy. This achievement means that most of the 50,000 Brazilian college graduates surveyed spontaneously stated that they would like to start their professional careers at Odebrecht. Good reading. INFORMA 0022_OI155_Rio_OK_INGLES.indd 5 5 8/3/11 5:20 PM SHARING happ If many people share a dream, it has a better chance of coming true. That’s the case in Sauípe, Brazil written by LEONARDO MAIA photos by JÚLIO BITTENCOURT 6 INFORMA 0022_OI155_Rio_OK_INGLES.indd 6 8/3/11 5:20 PM piness Fábio: aos 32 anos, liderando a atuação da Odebrecht em um projeto de alta Home in Quintas Private Residences: fully furnished and equipped with appliances INFORMA 0022_OI155_Rio_OK_INGLES.indd 7 7 8/3/11 5:20 PM Quintas Private, part of the Quintas Grande Laguna gated community; on the next page, Rodrigo and Kaline with their kids: the family was spending too much on hotels magine arriving at your beach house and always “We’ve introduced a concept in this market that finding everything spic and span and in perfect breaks away from the conventional model and reflects working order. All that without hiring a caretaker, consumers’ needs. Recent surveys show that five years pool attendant or housekeeper. You just show up after purchase of a beach or country house, the owner and enjoy the private swimming pool, the gour- uses it for just one month per year on average. At Quin- met area and other exclusive amenities, along with up tas Private, you only pay for what you actually use. We’re to eight people, including relatives and guests. Magic? offering a new vacation concept,” explains Franklin Mira, On the North Coast of the northeastern Brazilian state the Director Responsible for the Sauípe Destination. I of Bahia, more precisely in Sauípe, this became a reality 8 a year ago, thanks to the innovative shared use system Spending too much on hotels known as fractional ownership. Those consumers are people like Rodrigo and Kaline This is the system used for Quintas Private Residenc- Cavalcanti, a young couple with three children, aged 6, es, part of the Quintas de Sauípe Grande Laguna gated 3 and 2. “We bought this at just the right time. We were community, which also includes conventional home- spending too much on hotels. Every trip, we needed at owners. Clients who opt for the fractional ownership least two hotel rooms. Thanks to this system, we can enjoy system can buy one of 12 fractions of a house, or even 100% of the assets invested,” says Rodrigo, 32, a physician more if they prefer. Each fraction entitles the buyer to from Feira de Santana, Bahia. His wife, Kaline, agrees, use the house for four weeks per year, with up to eight adding: “The best thing is getting there and finding the people staying in four en-suite bedrooms. They can also house neat and clean, with all the modern conveniences. swap one or more weeks for foreign vacations using You don’t even have to tidy up when it’s time to leave.” Dur- a portfolio of more than 100 residential ventures and ing their stay, clients are entitled to housekeeping servic- thousands of upscale hotels belonging to The Registry es three times a week and two changes of bed linen. They Collection, the luxury club that is part of the American can also enjoy pay-per-use services, including daily maid RCI group. service, a masseuse, breakfast at home, grocery deliver- Completely furnished and equipped with appliances, ies and various types of special buffets, such as barbecue. all top-of-the-line, each house is fully outfitted (with Convenience and return on investment were compel- towels, bed linen, cutlery, crockery) and comes with air ling reasons for the couple’s decision, but they were not conditioning, cable TV and Wi-Fi. It also has a service the only ones. For them, wellbeing is even more impor- area, including servant’s quarters and storage and laun- tant. “Buying this fraction has changed my life. My stress dry facilities. All that plus regular maintenance for 100 levels have fallen dramatically and I’m much less impa- years, the duration of the contract with each user. In case tient and restless. Not only that, but it’s wonderful to be of death, the owner’s heirs can inherit the fraction. able to plan your vacation and book your holiday up to a INFORMA INFORMA 0022_OI155_Rio_OK_INGLES.indd 8 8/3/11 5:20 PM 20 years ago in the US and Europe, it enables users to enjoy the house for at least one week during a high season. Users can select their four weeks up front, choose different weeks throughout the year or deposit them in The Registry Collection, which offers more than 100 destinations in countries such as Italy, Mexico, the UAE and Thailand. “The potential for exchange is fantastic. The family can vacation anywhere. You can deposit your week and forget about who will occupy the house. Internationalization creates an interesting flexibility,” says Franklin Mira. Besides the options already mentioned, the owner of the fraction can resell it at any time or rent out a week they cannot use. Quintas Private has the highest rating in the RCI group’s portfolio. For example, a client can use the points for one week at Sauípe to spend two weeks at a Disney resort or up to four weeks at a boutique hotel in northeastern Brazil. Alejandro Moreno, Director of RCI Brazil, explains: “Quintas Private’s prime location, with an ocean view and a lagoon, is truly amazing. The houses are tastefully decorated and fit into our concept perfectly. Moreover, the more popular a destination is with our clients, the more credits it gets in The Registry Collection.” Already a familiar concept in other countries, fractional ownership is making a successful debut in Brazil. Today, in addition to Quintas Private, there are two other residential ventures in operation in that country and three under construction. Not to mention that hotels are yet another option for the system’s users. The current challenge is to publicize the system as widely as possible. “Our biggest year in advance. I always want to spend time with my fam- challenge is breaking a paradigm and providing a product ily,” says Rodrigo. that is undersold in Brazil. When they ‘test drive’ this innoJosé Eduardo: In addition to the facilities that Quintas Private offers to vation, people will immediately see the advantages. It’s no aprendizados fractional ownership clients (a restaurant, movie theater, se coincidence that 40% of our clients comeprecisam from personal gym, sports court, cyber café, kids room, spa and private recommendations,” says Franklin. converter em access to the beach, among others), they can also enjoy the Rodrigo and Kaline are the front runners when it amenities at the Costa de Sauípe resort and get a 15% dis- come to recommendations. They like Quintas Private count on paid services at the complex of hotels and inns. so much that they have recommended it to 20 friends, Attractions abound. “A system like this injects more vitality and 12 have purchased a fraction. “Everyone who could into the entire area. Twelve owners make the most of each buy one now owns one. By recommending it to friends, home and give a tremendous boost to the destination’s so- we’ve also helped create a friendly environment. We al- cial and economic dynamics,” observes Franklin Mira. ready feel at home. I love to cook, so I bring my seasonings with me and use the gourmet area in the house. We Smart rotation always invite friends to join us. That’s one of the advan- The choice of the weeks when each house will be used tages of having four en-suite bedrooms at our disposal,” is based on the smart rotation system. Introduced over says Rodrigo. INFORMA 0022_OI155_Rio_OK_INGLES.indd 9 9 8/3/11 5:20 PM MARATHON IN new orleans The US city is working hard to prevent disasters like the devastation caused by Hurricane Katrina written by KAROLINA GUTIEZ “I photos by LIA LUBAMBO compare the situation experienced after Ka- woman’s name destroyed everything in its wake. “Ka- trina to different types of racing competitions. trina brought me here. I’d never been to New Orleans Shortly after that tragedy, it was like a 100-me- before,” reflects the retired soldier from the state of ter dash. At the local, state and federal levels Montana, with slightly halting speech. we had to provide a rapid emergency response Odebrecht has participated in the 10-km race and to help hurricane victims. Once emergency issues is now running the marathon at the head of two of the were resolved, we started to rebuild the protection sys- 53 projects that comprise the system to protect the city tem we had before the tornado: a 10-km race. Today, against hurricanes and flooding of the Mississippi Riv- we are running a marathon, which means completing er, the most important waterway in the United States the system, which was unfinished, and making it more (which, together with its main tributary, the Missouri, efficient to avert the risk of disasters like the one in is also the nation’s largest river – 6,270 km long), and 2005. We haven’t reached the finish line yet, but we’re Lake Pontchartrain, the second-largest salt-water getting close.” lake in the country. Odebrecht is working under con- With this analogy, Jeff Bedey, the retired US Army tract to the Corps, whose client is the Levee District. Corps of Engineers (Corps) Colonel who spearheaded the creation of an organization responsible for re- Protection system building the levee system, raising levees and repair- New Orleans, which is located on the south shore ing the pumping stations, sums up the stages the of the lake, and the surrounding parishes (counties) State of Louisiana, and especially the City of New Or- that form Greater New Orleans, are completely sur- leans have gone through since that hurricane with a rounded by walls and levees. “The protection system is innovative because it has different structures: retaining walls built on metal piles (with “T” and “L” shapes), frontal reinforcement for the pumping sta- 10 INFORMA 0022_OI155_Rio_OK_INGLES.indd 10 8/3/11 5:20 PM tions, and various types of gates for vehicles, trains and ships, maintaining a steady flow of traffic on the roads, railways and waterway. The aim is to protect the city and its inhabitants while keeping access routes open, which is vital to the local economy,” explains Gustavo Silveira, the Project Manager for one of Odebrecht’s contracts, known as LPV-9.2. The Corps’ initial challenge was designing an integrated system of structures that would protect the city and could be built on time and within the budget approved by Congress - USD 14 billion. The study used information from past events in the region and, through simulations, the Corps established the necessary parameters: the system will protect Greater New Orleans from 100-year hurricanes and floods (with a 1% statistical probability of occurring every year). Katrina had the intensity of a 496-year event. In the case of the pumping stations, the Corps has also developed and built an innovative type of structure, called a safe house, next to each station. Safe houses monitor and operate the pumps remotely in extreme wind and rain. These structures are designed to withstand winds up to 400 km/hour and provide operators with a shelter 10 m above ground, ensuring continuous operations during an emergency. The Corps has also built an integrated Command Center that manages the entire system and houses 58 people, with a supply of natural gas and electricity that will keep it self-sufficient for up to two weeks if a Category 5 hurricane should hit the region – an extreme situation. Pumping plant works and, opposite page, Colonel Jeff Bedey: “We haven’t reached the finish line yet. But we’re getting close” INFORMA 0022_OI155_Rio_OK_INGLES.indd 11 11 8/3/11 5:20 PM The entire building is reinforced to withstand strong Working near operational stations winds, and has a kitchen, laundry, six televisions con- The LPV-9.2 project that Odebrecht is carrying out nected to surveillance cameras, news and weather on the shores of Lake Pontchartrain includes building channels, and a small factory to make sand bags, walls that will serve to strengthen and protect four wa- which help contain water in emergencies in case of ter pumping stations damaged by Katrina. The walls, minor system failures. The Command Center also which are designed with a final elevation of 5.80 m above monitors the daily flow of shipping on the Mississippi. the level of the lake, are a continuation of the levees next That is where Giuseppe Miserendino, Director of to the stations. When the hurricane hit the city, the un- the West Jefferson Levee District, keeps track of each 12 protected system could only pump at 45% capacity. vessel on the river in real time, using a projector in The main challenge of this project is the require- front of his desk, which visualizes critical points such ment that pumping stations cannot be shut down dur- as areas near the banks, in tight spots where boats ing construction. At any time, if necessary, the area might hit the levees. When the Odebrecht Informa where the workers are building the walls could be team paid him a visit, Giuseppe had been sleeping at flooded so the pumps can start pushing water from the Command Center for four weeks in a room inside the canals into the lake. his office, due to the critical level of the river dur- The stations play a key role in the city, which is ing one of the worst floods in 100 years. His family mostly below sea level. Because they link the net- had come to visit him often during that period. “It’s a work of drainage canals in New Orleans, these sta- delicate and extremely important matter. They know tions are often used, sometimes when it isn’t raining. that if a hurricane comes, they have to leave town im- Every time this happens, Odebrecht’s workers get 15 mediately.” minutes’ warning. That is all the time they have to re- “Born and raised in New Orleans,” Giuseppe says: move their equipment and leave the area. “Over the “Katrina gave us the possibility of improving the pro- past four months, we’ve been flooded 14 times,” says tection system we already had, which was incom- Gustavo Silveira. plete. After that, we’ve made progress toward having Given these the challenges, and in compliance with a safe house in operation at each pumping station, technical and contractual requirements, Odebrecht ensuring that they keep working, which is critical has developed a unique system of temporary cof- during a flood.” Jeff Bedey argues that no natural di- ferdams or caissons, which contain valves and mini- saster that impacts the community is a good thing. spillways. These structures allow the work area to However, he recognizes that: “In the midst of tragedy, dry out, creating an obstacle for the pumping station the lessons we learn are very important. We have to that does not exceed the elevation of 0.25 m above the move on and try to make decisions and do whatever lake. The valves are automated so that operators at is necessary to reduce the chances of something like the plant can control them remotely when they need that ever happening again.” to flood the system. INFORMA 0022_OI155_Rio_OK_INGLES.indd 12 8/3/11 5:21 PM The temporary caisson built in the flooded area, and Giuseppe Miserendino: sleeping in a room inside his office for four weeks “This idea is widely used in dam construction, but Because the barges that deliver materials are too it had never been used quite this way. When a dam is big to enter the canal where the wall is being built, it being built, cofferdams dry out the area of operations. was necessary to excavate the slopes on the banks. Unlike our situation here, it is almost never necessary The excavation limit is 2.75 m, but a much larger to flood that area during construction,” says Gustavo. area would have had to be excavated to make room. “This solution has brought significant savings to the In the end, Odebrecht’s teams only excavated 1.5 m, project,” says Rudy Armenta, Odebrecht’s Project Di- so the amount of earthmoving was smaller, and all rector in Louisiana. deliveries of materials are being done with small Valued at USD 175 million, the LPV-9.2 project is boats that transfer them from a barge anchored at being built near a residential district. To protect the the canal entrance. This solution has reduced the neighborhood from noise pollution, the Odebrecht dredging operation by 45% (about 240,000 m³), and team has implemented three solutions that jointly only removed what was needed for smaller boats to dampen the noise of the construction work. The reach the jobsite. “The savings we got through this first is the installation of two curtains that are au- logistics solution helped us win the contract,” says tomatically raised and lowered. The second, which Rudy Armenta. cost nothing at all, was changing the route for the Another innovation was replacing the solder used concrete trucks. The third was using a Giken Pile in the 3,500 connectors attached to the I-piles, which Press. Unlike conventional pile drivers, the machine help anchor the base of the wall. Instead of being noiselessly presses the piles into the ground. It also welded, the connectors were screwed in place. That improves quality, because it corrects their alignment move not only reduced the cost of the job but the time and plumb. required to do it without affecting quality or changing The other project, LPV-3.2, is a USD 85-million con- the original design. tract that involves the construction of a retaining wall, “We are working on behalf of the entire city, which also built on metal piles in a flooded area. The 4,800-m has been keeping a close eye on the project as a long structure will replace the one built in the 1980s. whole because it is a very sensitive matter, especially The new protection system is built on one bank of a at a time when the Mississippi River is so high,” says canal that is directly linked to Lake Pontchartrain, and Rudy Armenta, who is now a member of the commu- therefore affected by its water levels. “If the water is nity affected by this issue. “I’m fully committed to this high, it’s hard to get the work done. When it’s low, it project. I’ve bought a house and moved here with my interferes with the delivery of materials, which is all family from Miami. I’m not only aware of the public’s done through the canal. So in our case we are con- concerns about storms and floods but share and face stantly battling with the water levels, just like the city the same situation. And that motivates me in my work itself,” says Rami Nassar, the Project Manager for the and our quest for innovation, with a focus on produc- contract. tivity and quality.” INFORMA 0022_OI155_Rio_OK_INGLES.indd 13 13 8/3/11 5:21 PM written by LUIZ CARLOS RAMOS photos by MÁRCIO LIMA arena FOR INNOVATION 14 INFORMA 0022_OI155_Rio_OK_INGLES.indd 14 8/3/11 5:21 PM Gilson: “Já estou me preparando para Building the Fonte Nova outros desafios” Arena and the implosion of the old stadium, step by step: contribution to Brazilian engineering S occer is one of Brazil’s greatest passions, and in the near future, attending matches will become a happier, safer and more comfortable experience for fans in the State of Bahia. Completion of the Fonte Nova Arena in the next eighteen months will ensure that the City of Salvador can host the Confederations Cup games in 2013, a group from the 2014 World Cup, and more. Vital to the future of the sport in Bahia, the arena will be more than a stadium: seating up to 50,000 people, it can also be the venue for great performances by singers and bands from Brazil and around the globe. The future Fonte Nova Arena will not result from the remodeling of the former Octávio Mangabeira Stadium (popularly known as “Fonte Nova”) , which opened 60 years ago and was shut down in 2007. Instead it will be a brand-new modern facility built with innovative technologies. Now, a year after the old structure and its blue concrete bleachers were demolished by an implosion that was a first in the history of Brazilian stadiums, workers and machines are steadily transforming the area next to Dique do Tororó lake with every passing day. Consórcio Arena Salvador 2014, a joint venture of Odebrecht and OAS, is building the facility. The companies will also run Fonte Nova Arena after it officially opens, which is scheduled for early 2013. Dênio Cidreira, president of Fonte Nova Negócios e Participações, the company created to devise the best use of the arena, explains: “The big news is that we will not just build a stadium, but a multipurpose arena that will be important for soccer and for the arts and culture in Bahia, because it will also host major shows, conferences and events of all sizes. It will The teams building the Fonte Nova Arena in Salvador, Bahia, a future venue of the 2014 World Cup, are introducing pioneering engineering solutions certainly be a new destination for business and entertainment that will be available to the public all year round.” Alexandre Chiavegatto, from Odebrecht Infraestrutura, the Project Director for the joint-venture contractor, says that the implosion of the old Fonte Nova stadium on August 29 was an excellent start. “That operation has made an important contribution to the technology of the construction sector in this country. This was the first time it had been done with a stadium – and a stadium the size of Fonte Nova, in a densely populated area in a big city,” says Chiavegatto. Until then, implosions in Brazil had only been done with residential buildings and similar urban structures, such as commercial and office buildings. The challenge of fighting against the weather will be honored, says Benedicto Barbosa da Silva Júnior, Entrepreneurial Leader (CEO) of Odebrecht Infraestrutura – the company that, along with Odebrecht Participações e Investimentos (OPI), is responsible for the Organization’s participation in this venture: “The project is right on schedule. The Fonte Nova Arena will be INFORMA 0022_OI155_Rio_OK_INGLES.indd 15 15 8/3/11 5:21 PM an important legacy for the State of Bahia, because it will The demolition of the lower ring of bleachers at Fonte be a watershed for the creation of new businesses and ur- Nova, Antonio Balbino gym and the swimming pools had ban renewal. It will boost property values in the city center.” already been done with bulldozers and jackhammers in Felipe Jens, the Investment Leader (CEO) of OPI, un- the first half of 2010. But the main part of the structure derscores that the State of Bahia has partnered up with the was still standing. Imploding it was the safest and most private sector to carry out this project: “Investments in the economical option, according to Chiavegatto. A company Fonte Nova Arena are being made on the basis of a public- specializing in implosions, Arcoenge, was hired to take private partnership (PPP) contract and concessions.” Ode- care of the technical details, placing explosives inside the brecht is not only involved in the construction of arenas but stadium structure and detonating them once the area had also in their future operations. been cleared. Odebrecht, which is also working on three other stadi- ”It went off without a hitch,” says Alexandre Chiavegatto. ums for the World Cup – building the Pernambuco Arena, The operation involved innovative solutions: the protection in the Recife metropolitan area, and the Corinthians sta- of the pillars, the test blast and the crushing of the demol- dium in São Paulo, and remodeling Maracanã in Rio – has ished concrete. plenty of experience in that area. It has remodeled Maracanã Stadium once before, and completed Engenhão, both Youth participation for the 2007 Pan American Games. In the United States, it ”It all ended well, and lots of people wept with emo- has built the American Airlines Arena and a football sta- tion,” recalls Diana Paes, who joined Odebrecht in 2007 dium for Florida International University. as an intern. Now a full-fledged member, she is a role Odebrecht Informa visited the jobsite in Salvador in June. model for the 786 workers who are building the project – 535 in production and 251 in administration. “I was the Spectacular implosion girl at the implosion,” Diana admits, smiling. “Now I’m “For safety’s sake, local residents were removed from the girl at the jobsite.” the area beforehand. During the implosion, the material For the 22 interns working at Fonte Nova, Diana is also fell within the area around the stadium, without harming an example of dedication and success, explains Thiago the public or their heritage,” recalls Alexandre Chiavegatto. Gomes Cunha, who has a business degree and seven The resulting 77,000 tonnes of concrete have been recycled years’ experience at Odebrecht. He has worked at Fonte to produce crushed stone for the future arena and other Nova since March as the Developing Interns Program co- infrastructure works, with the advantage of avoiding the ordinator: “Young people should always aim for growth. inconvenience of numerous truck trips. It also protects the Each intern has their individual leader and undergoes as- environment by eliminating the amount of carbon dioxide sessments. Dialogue is fundamental.” those vehicles would have emitted. One of those interns, Vinicius do Lago Maio, 26, a The implosion took place on a Sunday, broadcast live fourth-year business student at Jorge Amado University, is around the country. It was the first concrete step towards thrilled to be there: “I’ve always dreamed of working here. building stadiums for the 2014 World Cup. Bahian en- Now I can exchange ideas with experienced professionals gineer Diana Paes, 26, who joined Odebrecht four years on a daily basis.” ago, helped coordinate the operation, and describes the general feeling: “We were all moved when the bleachers 16 Technological challenge fell.” Diana took part in the advance work done to raise lo- The transformation of Fonte Nova has also involved cal residents’ safety awareness. She gave talks explaining other steps, such as using scaffolding on flatbed trucks details of the project, which were also set forth in a booklet to shore up the structure next to the facility that cur- that featured a photomontage of a scale model of the arena rently serves as the administrative building for the site on the cover and the surrounding area of the city with the and will be maintained for future use. The coordinator, following appeal: “We need your help to build this dream.” Mário Sérgio Cardoso Marques, says that this step was A communications system including TV and radio spots completed in four months, from October of last year to and newspaper advertorials helped answer the local com- January of this year, thanks to a dose of creativity: “The munity’s questions. truck moved forward as we worked so we didn’t need INFORMA 0022_OI155_Rio_OK_INGLES.indd 16 8/3/11 5:21 PM Daniel: “Esta é uma empresa que continua me dando oportunidades” Paulo Henrique and Fidelfino: soccer rivalry at the jobsite to set up more scaffolding. As a result, we saved time first national champion, the Bahia soccer club won the and money.” Brazil Cup in 1959 and the Brazilian title in 1988. The of- In the area where the new stadium is being built, earth- ficial attendance record was set at Fonte Nova when Bahia moving has been completed and the piles are in place. The beat Fluminense of Rio 2-1 during the Brazilian semi-final soccer field is starting to take shape. Soon the stands will of 1988, before 110,438 paying fans. Vitória, the state’s oth- be going up, in the style of modern arenas built in recent er main club, was Brazil’s vice-champion in 1993 and also years in Europe, the US and Japan. Then the roof will be won second place in the 2010 Brazil Cup. installed to protect the spectators. During construction of Fonte Nova, the relaxed atmo- According to the design, the arena will be horseshoe sphere among the workers does not keep the rivalry be- shaped, affording a splendid view of Dique do Tororó, one tween the Bahia and Vitória fan clubs from bubbling to the of the most scenic spots in the city. The project is keep- surface. One of the most ardent Bahia fans at the jobsite ing strictly to schedule to ensure that Salvador is on the is safety technician Paulo Henrique Souza dos Santos, 22, list of cities hosting Confederations Cup matches in 2013, who unbuttons his uniform to reveal his club’s red, white and Consórcio Salvador Arena has developed a plan of at- and blue jersey: “We are in the Brazilian A Series (first divi- tack including two work fronts, starting at both ends of the sion) again,” he says, beaming with pride. Standing beside horseshoe. him is carpenter Fidelfino Machado dos Santos, 42, and the Alexandre Chiavegatto explains: “We will use six fixed shirt he displays is the red and black of Vitória. “Our team is cranes outside and two mobile cranes inside the arena to in the B Series (second division), but soon it will rise again cover the entire length of the area to be built. This solution and play at Fonte Nova,” he predicts. will save time while averting the risk of injury or financial Not all the materials resulting from the implosion have loss.” The grass will have perfect drainage so games will been recycled. Chunks of concrete from the old Fonte Nova never be rained out. Ramps and public access corridors stadium are still on the site. The workers have collected are spacious and safe. bits of the bleachers, still painted blue, and saved them as relics. Two thousand other pieces have been encased in Rivalry and unity clear acrylic boxes and donated to the Sister Dulce Social The future Arena will also include a parking garage, Works (OSID) charity. OSID is selling them at BRL 35.00 shops, restaurants and a cultural space that tells the story apiece, and the BRL 70,000 they hope to raise will be used of soccer and classic Bahia vs. Vitória (Ba-Vi) games, as to support the religious mission begun by the recently be- well as music and other local cultural expressions. The atified nun, bringing hope to the needy in Salvador. INFORMA 0022_OI155_Rio_OK_INGLES.indd 17 17 8/3/11 5:21 PM Roger e sua equipe: “Existe aqui a possibilidade de termos muitos líderes, que nos ajudam no autodesenvolvimento” Plants set up at the jobsites are speeding up construction of the Transnordestina Railway and the Porto Alegre Metro in Brazil written by THEREZA MARTINS photos by ÉLVIO LUIZ AND MATHIAS CRAEMER 18 INFORMA 0022_OI155_Rio_OK_INGLES.indd 18 8/3/11 5:21 PM n the Northeast and South of Brazil, Odebrecht site. She explains that its geographic location – the same Infrastructure teams are combining creativity, in- distance from Eliseu Martins, Suape and Pecém – is stra- novation and technology to build two projects in tegic for keeping up the pace of the workfronts, which are the transportation sector with major economic moving ahead almost simultaneously. “Not only that, but and social impacts: the Transnordestina (Trans- the soil in Salgueiro has the ideal hardness and strength Northeastern) Railway in Pernambuco and the exten- for the production of crushed stone used as track ballast. sion of Line 1 of the Trensurb (Empresa de Trens Ur- And we use the byproducts of crushed rock to make con- banos de Porto Alegre) Metro in Rio Grande do Sul. crete sleepers, at no additional cost.” I Industrial jobsites set up specifically for that purpose are working virtually non-stop to support these two The world’s largest sleeper plant projects. Using cutting-edge technology, innovative so- To meet the contract deadlines, two engineers, lutions and expert teams, the pace of work is moving Rodrigo Borges, responsible for the Transnordestina forward in line with the clients’ expectations and needs. sleeper plant, and Isaac Lacerda Tannus, manager of the railway superstructure, traveled to Italy in 2009 to From the backlands to the coast visit manufacturers there. They found the technology A venture of Transnordestina Logística (TLSA), a and equipment required to produce up to 4,800 concrete subsidiary of Companhia Siderúrgica Nacional (CSN), sleepers per day, which will be used as rail supports. construction of the Transnordestina Railway is already “Right now, this is the largest railway sleeper fac- changing the landscape of the region where its freight tory in the world in terms of production capacity,” says trains will be running. The 1,728-km railway line will Rodrigo. “Because it’s covered, it can work around the connect the city of Eliseu Martins, Piauí, to the port of clock, non-stop, including nights and on rainy days, Suape in Pernambuco, with a trunk line linking Sal- until it produces the 3-million-plus railroad ties this gueiro, Pernambuco, to the Port of Pecém in Ceará. project requires.” Working as an alliance, TLSA and Odebrecht Infraestru- Rodrigo emphasizes that the productivity they are tura are building a 1,218-km section of the project. Con- getting is down to a combination of several innovations. struction began in 2010, with completion scheduled for They include the design of the factory, with three identi- the end of 2012. cal interconnected units that work simultaneously while The Transnordestina-Odebrecht alliance is re- preventing a total shutdown if one stops operating for sponsible for the Eliseu Martins-Suape section, which any reason; the possibility of producing broad-gauge crosses through the arid hinterland of the Brazilian and dual-gauge sleepers with the same forms, with mi- Northeast, traversing rural Pernambuco and the forest nor adjustments; the process of steam-curing concrete, area on its way to the coast. Almost halfway along the reducing its maturation time to a few hours; and vacu- line lies Salgueiro, a town whose economy is based on um equipment that can remove the forms and position commerce, services and small family farms. Located up to eight 370-kg concrete sleepers for storage. on the BR-116 highway linking Brazil from Ceará to Rio These methods and resources are all available on Grande do Sul, that is where Odebrecht Infraestrutura the market, but combining them on a single project has has built the main jobsite for the project. given the work a major efficiency boost. “Planning and “Salgueiro is the central hub for all the resources used to build the railroad,” technology are what sets us apart,” said Isaac Tannus. Referring to the industrial jobsite, he men- says Júlia Fadul, the engineer re- tions that logistics and planning ensured the sponsible for the industrial job- optimum scale and location of the facilities and plants, which are side-by-side to help drive the project’s supply chain. Installing a precast piece for the Trensurb Project: with help from the “mammoth” and its INFORMA “tusks” 0022_OI155_Rio_OK_INGLES.indd 19 19 8/3/11 5:22 PM From the top of the quarry where the material is extracted to produce 4,500 cu.m of crushed rock daily for track ballast, you can see the sleeper plant, the rock crushing plant, the storage facility for railway tracks and other materials, the welding bay, warehouse, maintenance workshops and the access tracks from where the gantry cranes set off to distribute rails and sleepers along the bed of the Transnordestina. “Producing the materials we need on the spot saves time and money, with guaranteed quality,” says Isaac. In June, when the Odebrecht Informa team visited Salgueiro, the industrial jobsite was operating at full steam, building up a stockpile of sleepers, welded rails and other materials. Nine smaller jobsites were also hard at work in Pernambuco, Piauí and Ceará, providing support for earthmoving services. Sharing knowledge Transnordestina is not just transforming the landscape of the region through which it runs. It is also broadening the horizons of students at tech- Isaac Tannus at the Transnordestina works: “Planning and technology are what set us apart” nical and engineering schools, bringing them new knowledge, experience and learnings. The Federal contract was still under review and the approval Technical School at Salgueiro is grooming profes- never came. sionals for the railroad. And at the jobsite next to the City residents sent a petition to the State Govern- sleeper plant, a visitor service center is being built ment with 60,000 signatures in favor of expanding the with a capacity for 30 people, equipped for video Metro line, and in 2008, the state gave the project the presentations and lectures. green light, with a four-year deadline for completion. “This project is generating a tremendous amount But money was tight, and Nova Via, the joint-venture of interest due to its technical and innovative aspects, contractor led by Odebrecht Infraestrutura, limited its as well as the economic impact that it represents,” activities to planning and developing the detailed engi- says Isaac Tannus. He adds: “There are plenty of neering design. good reasons for that. Investments in rail transport “The civil engineering works began in 2009, when in Brazil stood still for nearly three decades. Trans- the project was included in the Federal Government’s nordestina will bring new business opportunities and Growth Acceleration Program (PAC),” says Project Di- sources of income to the Northeast. This will be the rector Nilton Coelho. “Our first major challenge was main outlet for the wealth produced in this region.” keeping to schedule, while building a four-year project in three,” he observes. From Porto Alegre to Novo Hamburgo 20 The pace of construction is speeding up on the 9.31- We now go from the Northeast to the South of km elevated tracks where the subway trains will run, Brazil. Plans for the expansion of Line 1 of Tren- along with four stations and two bridges with 90-m surb date back some time. Subway service already spans across the Sinos River, one for the subway and includes the cities of Porto Alegre, Canoas, Esteio, another for vehicles. “We are working ahead of schedule, Sapucaia do Sul and São Leopoldo. In 2002, a ten- and will deliver the first 4.5 km stretch by July, includ- der was held for construction of the 9.31 km stretch ing Rio dos Sinos Station in São Leopoldo, and Liberdade required to reach Novo Hamburgo, but by 2007 the Station in Novo Hamburgo,” says Nilton. INFORMA 0022_OI155_Rio_OK_INGLES.indd 20 8/3/11 5:22 PM on rollers to move it along the tracks. It is replacing the use of conventional cranes in this operation, and doing it handily. “The elevated tracks follow the route of the main streets and heavily traveled roads, which would have had to be blocked off if we used regular cranes, resulting in delays in the work and inconvenience for the public,” says Rodrigo. Comparing the use of the “mammoth” and conventional cranes, the first represents a time savings of around 33%, and in terms of costs, a significant savings of 65%. Among the materials and construction methods used on this project, the highlights are the preference for glass blocks instead of masonry walls for the stations, and using rubber from chopped-up tires to make the sidewall sections. Placed on the surface of the concrete plates, the rubber deadens noise caused by the friction of train wheels on metal tracks, and glass blocks allow natural light into the stations, saving energy, ensuring comfortable temperatures and giving a lighter look to the visual design. The experience Odebrecht Infraestrutura’s teams have gained on the Trensurb project is described in Plants at the jobsite three papers submitted for the 2009 and 2010 editions The construction teams are meeting the challeng- of the Odebrecht Highlight Awards in the Innovation, ing deadline by using precast beams and slabs for Knowledge Reuse and Young Partner categories. the superstructure and metal formwork for pillars Trensurb expects that this expansion project will and beams cast at the jobsite. “We built two precast- add 30,000 new users per day as soon as the new sec- ing plants near Liberdade Station, working 24 hours tion of Line 1 of the Metro officially opens. “The high- a day. During that period we have produced three way linking Porto Alegre to Novo Hamburgo is fully beams weighing 58 tonnes each and 20 slabs,” says saturated. The expectation is that the subway will si- Rodrigo Lacerda, the project’s Engineering and Plan- phon off some of that traffic,” says Trensurb Project ning Manager. Manager Lino Sérgio Fantuzzi, the General Supervisor Rodrigo explains that the main benefits of using for the expansion works. He adds: “One of the new sta- metal forms instead of wood include complying with the tions, Fenac, in Novo Hamburgo, will be linked to an design specs, optimizing use of resources and boosting intermodal transport platform connected to local and productivity. The teams are using a steam curing sys- intercity bus lines.” tem for concrete beams, which also makes the work go Trensurb CEO Humberto Kasper, who took office on faster. The choice of equipment was also based on the June 1, emphasizes that the benefits of this project go pursuit of productivity combined with quality. beyond mobility. “It’s part of the urban renewal project being carried out along the route of the elevated tracks. Speedy mammoth The urban space will be improved with parks, bike Like the animal that went extinct thousands of years paths, schools and police stations,” he says. He also ago, the “mammoth” developed by the Odebrecht In- points out another social benefit: nearly 800 families fraestrutura team for the Metro in Rio Grande do Sul who lived near the elevated tracks have moved into brick uses its “tusks” to lift the plates that form the elevated and mortar houses in an area with the infrastructure of track sidewalls. The “mammoth” is a gantry crane set roads, water, power and sewer systems. INFORMA 0022_OI155_Rio_OK_INGLES.indd 21 21 8/3/11 5:22 PM INTERVIEW kn Luiz Roberto: “It’s important to distinguish between innovation and invention” 22 INFORMA 0022_OI155_Rio_OK_INGLES.indd 22 8/3/11 5:22 PM CAN-DO knowledge written by RENATA MEYER PHOTOS BY ARTUR IKISHIMA hen a major engineering chal- OI – How do you prepare yourself to provide lenge arises on Odebrecht con- support for highly complex projects? tracts anywhere in the world, LUIZ ROBERTO – For me, engineering is a passion. I’ve al- Luiz Roberto Batista Chagas ways liked to study, and I think it’s important for any knows it’s time to pack and trav- professional to stay up to date. Even outside of work, el. A 43-year veteran of the Organization and a gradu- I read about various topics related to that area in my ate of the Federal University at Bahia (UFBA) Poly- spare time. Over the years, this habit has been very technic, the civil engineer provides support for highly important because it has given me the fundamentals complex projects in Brazil and around the globe. The for working in various different fields of engineering. solid experience he has built up over the years resulted Today, I’m dealing with a wide range of challenges. in the publication of his first book in 2008: Construction Before contributing to the engineering solutions of a W Engineering – Major Works. Two years later, Luiz Ro- given project, I try to get as much information as I can berto received the Engineers’ Union of São Paulo Tech- about the project in general and the specific challenge nology Personality Award in the Internationalization of at hand. Then, I do some research and assess the need Brazilian Engineering category. In this interview, he to get other professionals involved, whether from in- explains how innovative ideas can make the difference side or outside the Organization. Solutions and decision when it comes to the success of a project and winning making always result from discussions with the proj- a new business. ect’s teams. It’s never an individual endeavor. INFORMA 0022_OI155_Rio_OK_INGLES.indd 23 23 8/3/11 5:22 PM OI – What sort of challenges are you used to altogether. To be worthy of the name, an invention dealing with? must go through several degrees of maturation in LUIZ ROBERTO – Each project has its own peculiarities, and a slow process that involves extensive research, challenges can involve several fields of engineering at testing, certification and patents. once. Usually they have to do with excavations, foundations, structures and finishing for construction works, OI – How does Odebrecht address the theme taking into account the natural, logistical and economic of innovation? aspects and cultural contexts of the places where they LUIZ ROBERTO – Innovation is part of our core entrepreneur- will be carried out. One example is the construction of ial culture. The philosophical concepts of the Odebrecht Braskem’s ethylene plant in Mexico (the Ethylene XXI Entrepreneurial Technology (TEO) present a very strong project, in the state of Veracruz). The land where the proj- challenge: engaging in the constant pursuit of excellence ect will be built is composed of an expansive type of soil and winning over clients, which can only be achieved called lutita (shale or lutite), which will require finding a through innovation and continued dissatisfaction with pre- way to restrict its de- viously achieved results. formations to accept- For this reason, the able levels in order to company always en- avoid future problems in the project’s founda- “Ideally, teams courages its members to seek improvements tions. There are several should be able technologies available to anticipate problems, not only in engineering seeking practical tion, finance and gen- for this. The challenge is to find the best technical solution for this situation that is also the most economical. OI – In your view, what does it mean to innovate? in their work processes, but also in administra- solutions that are eral support. One im- appropriate for each regard was the creation situation from the very start” portant initiative in this of the Highlight Awards, which provide a strong incentive to foster innovative ideas in all the LUIZ ROBERTO – Inno- various environments of vating means renew- the Organization. ing to get things done OI – What role does with fewer resources 24 and thereby obtain efficiency gains, whether it’s in innovation play in engineering? production processes, administration and finance, LUIZ ROBERTO – Innovation is the basis for the ad- or services. Innovation drives growth and com- vancement of engineering. When carrying out a petitiveness in any organization. It is the result of project, planning is the exercise that leads to the the constant pursuit of excellence. It is the com- pursuit of innovation. So it must be dynamic in or- mitment that people undertake to always being der to allow for course corrections. Sometimes, on the lookout for opportunities to improve their teams looking for solutions to tough situations work processes. However, it is also important to must surpass themselves in the search for viable distinguish innovation from invention. I consider alternatives to overcome those challenges. That’s innovation to be everything a company does for the why it’s important for people to be constantly alert first time in order to achieve greater efficiency and to possibilities for innovation. Ideally, teams should effectiveness in its projects. It could be a tool, sys- be able to anticipate problems, seeking practical tem or process that already exists in the market. solutions that are appropriate for each situation Inventing something entirely new is another thing from the very start. INFORMA INFORMA 0022_OI155_Rio_OK_INGLES.indd 24 8/3/11 5:22 PM OI – How does innovation impact the Organi- OI – How do leaders help groom innovators? zation’s competitiveness? L UIZ R OBERTO – A leader must always encour- LUIZ R OBERTO – By implementing innovative ideas, age their team members to seek what is best. you can increase the efficiency and effective- Sometimes the solution to a particular chal- ness of processes, reduce operating costs, solve lenge is right there, and people don’t realize technical challenges and thereby gain competi- because they are too involved in their daily tiveness. But it is important to remember that routines. But when the challenge is set, in- innovation is only meaningful when it brings novations tend to arise naturally. However, for practical results. As much as you may want to this to happen, leaders must be imbued with innovate, you mustn’t view each project like a the company’s philosophy, devoting their time, laboratory. Our top priority must always be to presence, experience and example, and giving honor our commitments to our clients and en- all the support the individual needs to grow and sure the safety and quality of our services. develop. OI – How do different OI – What is the main areas of the Organi- challenge for innova- zation share their innovative ideas? LUIZ ROBERTO – Despite the decentralized nature of the Organization, the transfer of knowledge between different environments is strongly encouraged. To that end, the company has created Knowledge Communities, which bring “Innovation is only tion today? LUIZ ROBERTO – The main meaningful when it challenge lies in profes- brings practical results. ability to keep up with As much as you may sional education; in its the rapid advance of technology. Today’s uni- want to innovate, you versities must teach stu- mustn’t view each development. Engineers project like a laboratory” dents to engage in selfmust be entrepreneurs, first and foremost, so together members with they can respond posi- common interests who tively to the challenges want to share their of the market. The col- know-how and inno- lege curriculum is the vations. Today these main reference tool for communities include segments such as Highways, that sort of learning. In my view, an engineer’s education Dams and Power Plants, Subways, Real Estate must be based on three pillars: basic knowledge, Ventures, Ports and Equipment, among others. encompassing core disciplines such as Math- The leaders of these groups are professionals ematics, Physics and Chemistry; professional with extensive experience in their fields. Often, knowledge, which focuses on more specific as- community participants are invited to share their pects of the engineer’s academic training, such experiences with teams working on several of the as building bridges, roads, ports and structures; Organization’s projects. This can be done before and business knowledge, which involves the sub- the start of each project, through meetings of the jects of Leadership, Business Management and Action Program’s (PA) engineering modules, or Contract Administration, among others. When an even during construction. The project director for interactive team that is motivated to overcome the contract in question always takes the initiative previous results is equipped with this range of and lead, and makes decisions regarding these knowledge, these are key ingredients for innova- meetings. tion in engineering. INFORMA 0022_OI155_Rio_OK_INGLES.indd 25 25 8/3/11 5:22 PM A case where a country provides real incentives for entrepreneurial creativity VALUAB written by EDILSON LIMA photos by RICARDO TELES Participantes do Acreditar Angola: protagonistas de uma nova era no país INFORMA Santo Antônio Hydroelectric Plant: an exemplary case 26 0022_OI155_Rio_OK_INGLES.indd 26 8/3/11 5:22 PM ABLE I ideias f the hot topic at the construction site is technologi- Another success story is the work being done during cal innovation, it’ll just be a matter of time before it construction of the Santo Antônio hydroelectric power gets a visit from the Odebrecht Innovation Research plant in the state of Rondônia. The team there has de- Program (POIT) team. Created in 2008, this program veloped motorized equipment to remove core samples aims to identify solutions devised at the jobsites and from depths of up to 5 meters. The samples are taken encourage creativity among the project’s teams. The Ode- from the sites where the foundations for transmission brecht Organization is already getting visible results, both line towers will be built. The equipment speeds up the in garnering tax incentives (Law no. 11.196/2005 introduced collection of samples, providing technical information tax breaks for companies that develop technological inno- that is used to design the foundations. vations) and managing new knowledge. “The biggest benefit of the POIT is saving time, be- Step by step, the process goes like this: once an inno- cause innovations are recorded. The next time around, vative project has been identified at a jobsite, a team from we can avoid repeating previous mistakes or imple- Pieracciani, a consulting firm for the POIT, goes out to the menting new procedures. There’s no need to reinvent site, performs an inventory, organizes the necessary docu- the wheel,” says José Roberto Brandão, the officer mentation and assists the teams based on the criteria es- Responsible for providing Engineering Support for tablished by the Ministry of Science and Technology (MCT) Augusto Roque, CEO for Generation in Brazil at Ode- and current fiscal and tax laws. Every year, the POIT sends brecht Energia. a report to the MCT covering all the innovative projects produced during that period, including Research, Devel- Water reuse opment & Innovation (R, D & I) activities and the benefits Aquapolo Ambiental, a subsidiary of Foz do Brasil, obtained. “Part of our job is to produce evidence that the will apply a new water reuse process technology for project in question is truly innovative,” says Alfonso Abrami, the first time in Brazil. Jointly developed by Constru- the consulting firm’s Technical Director. tora Norberto Odebrecht and Foz do Brasil, it involves The POIT is run by a committee representing Odebrecht using ultrafiltration membranes and reverse osmosis Engineering & Construction companies, Construtora Nor- methods that will allow compliance with the water berto Odebrecht’s Tax Planning area and Pieracciani. Peri- quality requirements of the Capuava Petrochemical odically, its members meet to review and approve the proj- Complex in São Paulo State, where the treated water ects that have what it takes to be included in the program. will be used. Essal was one of the first projects included in the POIT. It The POIT is one of several initiatives in the field of involves equipment used for geological studies of the marine knowledge production, management and sharing at subsoil developed during the project to extend moles in the Odebrecht, such as the Highlight Awards. The program Port of Rio Grande, in the Brazilian state of Rio Grande do fosters innovative practices through partnerships with Sul. The construction of this equipment to survey the subsoil universities and research institutes, as well as the Or- saved money on imports, since it didn’t exist in Brazil. ganization’s clients and suppliers, encouraging innova- Dante Venturini, the officer Responsible for Func- tion throughout the supply chain. tional Support for Engineering at Odebrecht Infraestru- Since the POIT was created, leaders have been en- tura, underscores the importance of systemizing knowl- couraged to seek new achievements in technological edge: “The POIT makes us appreciate the creativity and innovation all the time. “Bit by bit, the culture of inno- knowledge produced at the jobsites, which many people vation and knowledge sharing is spreading throughout discard once the work is done. That’s not the way to do the Organization’s businesses. Our members are start- it. All knowledge we obtain must be organized so it can ing to realize how important this is to the quality of our be shared and used in the future, while always seeking services, as well as adding value to the Organization’s gains in productivity,” he emphasizes. brand,” explains Alfonso Abrami. INFORMA 0022_OI155_Rio_OK_INGLES.indd 27 27 8/3/11 5:22 PM WITHOUT 28 rival Braskem polypropylene: focusing on each client’s individual needs INFORMA 0022_OI155_Rio_OK_INGLES.indd 28 8/3/11 5:22 PM “B ecause we are working in a highly competitive global marketplace where innovation is a key factor for success, written by LUCIANA MÓGLIA photos by RICARDO CHAVES we must be very focused on providing outstanding products, developing new applications for our clients and the continued pursuit of cost competitiveness so that we are our client’s choice due to excellence in products and services,” observes Patrick Teyssonneyre, Director of Innovation and Technology at the Braskem Polymers Business Unit (UNPOL). In 2010, UNPOL’S Innovation and Technology teams launched 41 projects, representing USD 180 million in potential returns in five years. Expectations are that in 2011 they will launch about 80 projects with a potential return of USD 290 million. At Braskem, innovation serves the client’s best interests. In practice, this means that the company’s innovation and technology laboratories and pilot plants are always working on the creation of new resins that meet the needs of plastic processing companies, getting ahead of trends, improving the performance of existing products and seeking sustainable solutions. “At Braskem, researchers go into the field together with members of the commercial area to anticipate trends, identify new potential applications and study the markets to determine whether ideas are feasible or not,” explains Teyssonneyere. Looking to develop new markets, Braskem is now supplying polypropylene resins that Bredero Shaw uses to insulate and rust-proof steel pipelines that transport oil from offshore, as well as the polypropylene that Nova Plast uses to make coffee sacks for export. Offshore pipelines In the middle of the last decade, Braskem spotted an opportunity to work in the market for pipelines used in deep-water oil and natural gas exploration – and it is already getting results. Petrobras alone is expected to build at least another 15 offshore rigs by 2017, including 8 to 10 platforms for exploration of the Providing outstanding products and services are Braskem’s priority in its pursuit of increased competitiveness pre-salt layer, which signals a promising market. “We found that polypropylene is widely used for that application, but all the resin was imported,” says Braskem PP (Polypropylene) Product Development Manager Alessandro Cauduro Lima. To become a supplier to the oil industry, Braskem sought out Bredero Shaw, which saw advantages in the INFORMA 0022_OI155_Rio_OK_INGLES.indd 29 29 8/3/11 5:22 PM Innovation and Technology Center team members: creating new plastic resins while paying special attention to sustainable solutions company’s proposal, such as a continuous supply of which partnered up with Braskem to launch a product product and local technical service, which suppliers made with PVC instead of asbestos in 2011. Another from outside Brazil could not provide. The challenge partner is Acinplas, a pioneer in Brazilian production was to produce a plastic resin that met higher thermal of silobags (plastic silos for grain storage) for farmers, requirements, since the main function of coating poly- which teamed up with Braskem to find the best tech- propylene piping and offshore steel pipelines used to nology, analyze market viability and develop the raw transport oil is to act as a thermal insulator, preserving material. the input’s original properties. Thanks to the creation of PVC roof tiles, the Bra- The development of resins for this application, be- zilian market in March was introduced to a pioneering gun in May 2008, was completed by the end of 2010. alternative to tiles made with asbestos or aluminum. It “During that period, the product was subjected to the all started in mid-2009, when a shareholder of Precon, rigorous approval process established by Petrobras,” another Braskem client, introduced the idea in Brazil says Alessandro Lima. after it had been tested and approved in the Northern The first time this application was used was for Hemisphere. From the start, it had potential sales of Petrobras’s P-55 platform. The pipelines that offload 100,000 t/year – about 20% of the domestic roof tile oil and gas from that rig are a total of over 80 km long, market. which should require almost 3,000 tonnes of PCD 0140 The first step was developing the formula for the and PCD 0140BR. Expectations are that consumption compound used to make the tiles, which have specific will total 6,000 t/year in 2011 and more than 10,000 t/ requirements such as resistance to weathering and year by 2013. processing. In China, members of the Braskem Market Development team and Precon found a roofing model 30 Replacing asbestos with PVC that does not require a large investment and has tech- The international market is an endless source of nical performance suited to the Brazilian market. ideas for new applications that can be very well-re- That partnership was not limited to production. “We ceived by Brazilian clients. That was the case with Pre- worked together to build the business model for putting con, a roof tile manufacturer based in Minas Gerais, the product on the market, since the client was already INFORMA INFORMA 0022_OI155_Rio_OK_INGLES.indd 30 8/3/11 5:22 PM pectations. By 2011, the company had sold 290 tonnes of polypropylene for that application. According to Braskem Application Engineering and Polypropylene Market Development Manager Mônica Evangelista, the market for coffee packed in jute sacks is estimated at 12 to 15 million units. “The same products made from polypropylene could potentially replace 40% of that market,” she says. Grain storage Some time ago, Acinplas, a national leader in the production of plastic packaging for fruits and vegetables based in Estância Velha, Rio Grande do Sul, was thinking of facilitating production of silobags in Brazil as an alternative for farmers. The company contacted Braskem, which already supplied it with polyethylene used to make plastic bags, and they worked together to find a way to produce silobags in Brazil and introduce an alternative grain storage culture in that country. The product is already a success in Argentina, whose farmers consumes about 150,000 units/year. active in the roofing business and could use their exist- Consumption in Brazil was low – just 5,000 units, at ing sales channel,” says Antônio Rodolfo, the Braskem best. “Once we found a machine manufacturer in Chi- Manager for Application Engineering and Market De- na, Braskem immediately sent Linear PE (polyethyl- velopment. “Braskem has been a terrific partner in this ene) resin there for testing. After making the necessary product launch, contributing to development, technolo- adjustments, we developed a durable and economical gy and marketing,” observes Décio Gomes, CEO of Pre- product,” explains Acinplas Commercial Director Gus- con. The company has a production capacity of 12,000 tavo Bazzano. t/year of PVC roof tiles and is investing in expansion to reach 16,000 tonnes by the end of the year. Acinplas has invested BRL 10 million in setting up its silobag factory in Sapiranga, RS, called Pacifil Brasil, which began operations in early 2011. The Coffee packaging unit has an annual production capacity of 60,000 si- Another joint evaluation of the applications of that lobags, consuming up to 6,000 tonnes of polyethyl- raw material confirmed the idea, shared by Braskem ene per year. Pursuant to the agreement between and Nova Plast, that plastic could be a good alterna- the two companies, Braskem will be the exclusive tive for manufacturing coffee packaging for export. supplier for eight years. According to Bazzano, Paci- “Caffè Dóro issued a report some time ago, indicating fil already plans to expand production capacity next that polypropylene sacking is the best way of preserv- year with a projected investment of BRL 7 million. ing the quality of coffee based on parameters such as “We are amazed by the demand, especially from aroma, cleanliness, sweetness, flavor and bitterness. grain producers in the Midwest. We have sold 10,000 That was the final factor that made Nova Plast, a man- units this year,” says Bazzano. Braskem Account ufacturer of screens, sacking and other polypropylene Manager Carlos Carlucci underscores the sustain- products, decide to invest in factories to produce poly- able nature of this initiative: “Pacifil is prepared to propylene fiber sacks,” says Roberto Samartim, the receive and recycle 10% of the silos sold,” he says. owner of Nova Plast. In other words, Brazil and Argentina may be soccer The product was launched on the market in 2010 and, according to Samartim, sales are meeting ex- rivals, but in the case of silobags, they are playing on the same team. INFORMA 0022_OI155_Rio_OK_INGLES.indd 31 31 8/3/11 5:22 PM 32 produc IN THE MOLD OF written by FABIANA CABRAL photos by RICARDO TELES L ike pieces of a Lego set with various geo- the construction master plan, developing new precast metric shapes and sizes and volumes. pieces is key for optimizing the work, the safety of the This is a simple definition for the precast company’s members and the preservation of the envi- pieces used in civil construction. But on ronment. “In construction, the industrialization of some this particular project, precast pieces processes boosts the quantity and quality of activities mean flexibility, quality and safety. These pieces were first used in some countries dur- 32 while ensuring people’s safety and quick results,” explains Project Director Mário Lúcio Pinheiro. ing post-World War II reconstruction. They became The precast pieces are manufactured by 240 pro- popular in Brazil in the 1950s, when businesses began fessionals in two yards near the site where they will be to streamline and industrialize processes. More than used. “We produce 400 units per month, weighing from 60 years later, the presence of precast pieces in large 5 to 28 tonnes apiece, and we plan to increase produc- projects is growing steadily, and their applications are tion by 100 units over the next six months,” says Yards becoming more and more challenging. Manager André Lima. Odebrecht Energia is building one of the largest hy- The project involves 827 different types of precast droelectric projects in the country in the Brazilian state pieces and more than 11,400 have already been installed. of Rondônia: the Santo Antônio plant, which will have 44 “Precast pieces involve more assembly and less casting. turbines and generate 3,150 MW of energy. According to The more we reduce the casts used for these structures, INFORMA 0022_OI155_Rio_OK_INGLES.indd 32 8/3/11 5:22 PM uctivity Precast pieces help put construction of the Santo Antônio hydroelectric plant ahead of schedule Santo Antônio hydroelectric plant in Rondônia: precast pieces (lower right) also improve workers’ safety conditions and environmental preservation the faster the work goes,” says Technical and Engineer- The Engineering and Production teams got together ing Manager Fernando Dias Resende. He adds that the with the designers to make the idea a reality, and af- pieces are used as needed, based on feasibility. “Precast ter six months of discussions and drafts, the precast pieces for the gallery [providing access for technicians piece was created with a metal form. The teams de- and equipment used for turbine maintenance], the par- signed shapes weighing 11 to 21 tonnes according to apet walls and jersey barriers are widely used in large the crane’s available lifting capacity. projects. Our challenge is to create original items, and we have already developed a few,” he explains. The new pieces are already being installed in the suction pipes for Generator Group 2 and will also be applied to Generator Groups 3 and 4, all on the left bank. Combining new solutions Each pipe consists of 20 pieces, and a total of 36 tur- One of the new pieces specially designed for the plant bines will be installed using 720 precast pieces of dif- is a precast suction tube (a cone-shaped hydraulic de- ferent shapes and weights. To facilitate transport, the vice located at the turbine exit). The idea came up after largest precast pieces in the design are made right next using the conventional method – wood concrete forms – to the site where they will be used. for Generator Group (GG) 1, on the right bank of the Ma- “We have reduced the execution time for the layer deira River. “Wood forms need repairs and, moreover, from 60 to 45 days and increased productivity, safety their reuse rate is poor,” says Fernando Resende. and environmental conservation,” says Rodrigo Galli, INFORMA 0022_OI155_Rio_OK_INGLES.indd 33 33 8/3/11 5:22 PM “The pieces do not need touchups, because they are ready for use, minimizing rework” Making precast pieces at the plant’s jobsite Almir Chieregato Production Manager for Power House 2. He explains terface of the project. The trunnion beam supports the that, as a result, members are less exposed to the arm of the sluice gate, which controls the level of the 3 risk of accidents, and 948 m of timber and 2,800 m plant’s reservoir. Using the conventional method, the of falsework (steel structures for bracing and securing beam would be made by installing lateral bracing sup- reinforced concrete) per unit are no longer required. ported by a concrete pillar. Rodrigo Galli explains that 3 When precast pieces cannot be used, the process the precast piece has reduced the amount of work done is industrialized by assembling rebars in advance. “In- at height – the beams are 30 meters off the ground – stead of taking hundreds of rebars to be assembled at because they used cranes to install the parts. He ob- heights of dozens of meters, we assemble the structure serves that this solution has slashed costs by 50% and on the ground and a crane positions it for concreting,” reduced the work schedule by 20%, from 35 to 25 days. says Rodrigo Galli. “We have ensured that we will finish the civil engineer- These methods also keep the work fronts clean and organized and contribute to the quality of the struc- ing works on schedule so we can begin the electromechanical activities and start diverting the river.” ture’s finishing. “The pieces don’t need touch-ups, be- The diversion of the Madeira River officially began cause they are ready for use, minimizing rework. Each on July 5, in the presence of Brazilian President Dilma structure is fully finished,” says Quality Control Man- Rousseff, Mines and Energy Minister Edison Lobão, and ager Almir Chieregato. local and federal authorities, along with Marcelo Odebrecht, President and CEO of Odebrecht S.A., Henrique Key part of river diversion Valladares, Entrepreneurial Leader (CEO) of Odebrecht Another precast piece developed for this project was Energia, Eduardo de Melo Pinto, President of Santo An- the trunnion beam used to support the main spillway, which is essential to the civil and electromechanical in- tônio Energia, and other leaders. President Rousseff triggered the device that opened the spillway floodgates, allowing water to flow through Accompanied by Eduardo de Melo Pinto (left), Minister Edison Lobão, Rondônia Governor Confúcio de Moura, and Marcelo Odebrecht, Brazilian President Dilma Rousseff triggers the device that opens the spillway floodgates: diversion of the Madeira River begins the structure. “Santo Antônio represents a commitment to the Brazilian environment and sustainable development,” she said. Mário Lúcio Pinheiro observes that this event marked the beginning of a new phase of the project. “The ideas conceived and lessons learned on the right bank will be applied on the left. We will work hard to ensure that the first turbine starts generating power by December 2011, and the other 43 are operating by the end of 2015,” he adds. According to Rodrigo Galli, teams from the company’s other projects have visited the jobsite to familiarize themselves with these new ideas so they can apply them in the future. 34 INFORMA 0022_OI155_Rio_OK_INGLES.indd 34 8/3/11 5:23 PM TWENTY YEARS OF DISTINGUISHED CREATIVITY, INNOVATION AND COLLABORATION DON’T MISS OUT ON PARTICIPATING IN THIS COMMEMORATIVE EDITION SIGN UP AND SUBMIT YOUR PROJECT UNTIL SEPTEMBER 30, 2011 BECOME A PART OF THIS HISTORY Innovation Young Par tner Environment Community Relations Utilization of the Knowledge Health and Safety at Work HTTPS://WWW.PREMIODESTAQUE.COM For more information on the Destaque Award, please contact Ciaden (premiodestaque@odebrecht.com). 0022_OI155_Rio_OK_INGLES.indd 35 IINFORMA NFORM NFORM ORMA 35 3 5 8/3/11 5:23 PM The platform on the BGL-2 barge: Brazilian innovation FOURTEEN SECO hi 36 INFORMA 0022_OI155_Rio_OK_INGLES.indd 36 8/3/11 5:23 PM P-59 is the first jack-up platform in the world to be launched from another floating platform written by EMANUELLA SOMBRA photos by ARTUR IKISHIMA ONDS THAT MADE history INFORMA 0022_OI155_Rio_OK_INGLES.indd 37 37 8/3/11 5:23 PM F rom the top of P-59 platform’s control tower, we hear the first in a series of three alarms that will trigger the release of the 7,700-tonne giant, carefully positioned on Petrobras’s BGL-2 barge. Four tugs are waiting for the operation to start, which is expected to happen at noon on a gray and rainy Friday. The excitement is growing every minute as the countdown goes on. We are awaiting the moment when P-59 will fall into the brackish waters of the Paraguaçu River, close to its mouth. Mário Moura and Jacques Raigorodsky – respectively, the officer Responsible for Field Engineering and the Corporate Engineering Manager – are waiting on the BGL-2, where a team of about 50 people are starting to move quickly to the stern of the vessel, considered the safest place to be when the rig shoves off. The operation is expected to take two minutes early, but, providentially, the rain stops. The third whistle blows at 11:45 am. Then, Moura and Raigorodsky give the green light for the launch: the activation of the hold-down yard in São Roque do Paraguaçu, a district of the system (something like a thousand-tonne slingshot) town of Maragogipe, 133 km from the state capi- releases P-59 from the barge, which is gently slop- tal, Salvador, Bahia. It all began in 2007, when the ing down at about five degrees. Gravity starts to do tender for the construction of platforms P-59 and its part and the rig slides across the BGL-2 with P-60 called for the completion of the project in a near-zero friction. The operation has been calculat- place that was not adapted for launching offshore ed to take place on the calm and sheltered waters of platforms. One of Petrobras’s conditions was the Paraguaçu, Anyone watching the operation from that the rigs had to be built in the municipality of afar will have the impression of seeing a huge toy São Roque, whose shipyard was not equipped to skimming on the water, making giant waves until it launch those rigs. finally sails smoothly and stabilizes with the help of the tugboats. “The choice of São Roque was a way of continuing a process that already existed in the region – the tradition of building jackets for oil rigs in the Two and a half years of work 1980s,” explains Odebrecht Project Director José The launch operation took less than a minute Luís Coutinho. “Not to mention that the São Roque – more precisely, 14 seconds – after two and a half shipyard had recently been mobilized to build top- years of work by nearly 2,000 people from Consór- sides [process modules and utilities] for the PRA-1 cio Rio Paraguaçu (a joint venture of Odebrecht En- platform.” To fufill the client’s requirements, the genharia Industrial, Construtora Queiroz Galvao S/A joint-venture contractor evaluated all of the al- and UTC Engenharia), and represented an unprec- ternatives available in the offshore industry. The edented feat in offshore engineering. This was the problem was that none of them was financially vi- first time in the world that a jack-up (self-elevating) able or logistically feasible. oil rig had been launched from another floating vessel, in this case Petrobras’s BGL-2 barge. 38 “The challenge was to find the most innovative methods that we could propose to become more The critical moment of the operation took place competitive and win the tender,” recalls Jacques in June, as a result of hard work done at the ship- Raigorodsky, the engineer in charge of devising a INFORMA 0022_OI155_Rio_OK_INGLES.indd 38 8/3/11 5:23 PM Getting ready for the launch in São Roque do Paraguaçu: operation involved over 1,700 workers solution. One option would be to create a dry dock could offer during the tender, but I had to convince where P-59 and P-60 would be built. But it wasn’t the guys that this was feasible. At first, everyone even entertained for a simple reason: the high cost said it couldn’t be done,” the consultant recalls. of its implementation. Gaining the confidence of the client and his Another alternative was to build a launch ramp own colleagues was just the first battle to be won. similar to those used in conventional shipyards, but Once that hurdle was overcome, the joint-venture that solution was also discarded because it would contractor presented this proposal in the bid. It also have had a substantial impact on the budget, won the tender, largely due to the competitiveness and it required the modification of the yard’s original generated by that innovative method for launch- layout. “After that procedure, we would have had to ing the rigs. After signing the contract, the team’s dismantle everything and leave the place as it was challenge was to prove in practice that the launch before.” The third and last technology evaluated – method would actually work. How? By using a loading the rigs onto a submersible barge that is 1:50 scale model and developing specific software made to sink like a submarine – would have cost for the operation – in other words, a model and a about USD 5 million per operation. That solution computer program to do all the calculations for would require importing barges that might not even the simulation. be available. The solution was to use the testing tanks at the Lab Oceano, in Rio de Janeiro, where every possible Brazilian method launch option was thoroughly tested. The model Then the light bulb of creativity lit up. In Jacques helped determine how the platform and the barge Raigorodsky’s mind, a fourth alternative seemed would behave during the launch, which helped them entirely possible – a barge normally used to launch arrive at a launch angle that could overcome the jackets (steel towers used in the extraction of oil friction of inertia without making the rig pivot about and gas) could also be used to launch a structure on the deck. The effect of pivoting would make the with a hull. “It was a way to use a Brazilian method platform rear up, causing the hull to come to rest on that is owned by Petrobras, and which the company a single point of the barge deck, which would dam- INFORMA 0022_OI155_Rio_OK_INGLES.indd 39 39 8/3/11 5:23 PM Worker at the yard and P-59: new horizons for the Brazilian oil industry 40 INFORMA 0022_OI155_Rio_OK_INGLES.indd 40 8/3/11 5:23 PM age one or both of the structures. During that trial outcome of all that work,” says Moura, before giv- and error stage, the team used 23 launch settings, ing his next instructions by radio. Standing close to and 92 simulations were required to determine the the river bank, he is still orchestrating the legion safest angle: 5.46 degrees. After that, the next step of workers who are striving to continue the success would be to find a material that would create the achieved in the previous month. least possible friction between the surface of the barge and the hulls of P-59 and P-60. Now that the team has met the main challenge of revolutionizing offshore engineering by making The most appropriate combination was familiar it possible to use a new technology to launch jack- to old salts, and Odebrecht’s own engineers had up platforms, São Roque do Paraguaçu is getting been testing it for decades. “It’s a nearly century- ready to repeat the same procedure with P-60. It old method: applying mutton tallow to the skids, may seem simple, but it’s not. This is because Ode- which, in our case, are made of steel on top and brecht and its joint-venture partners shared the wood on the bottom,” says Mário Moura. “And to effort to complete P-59, which was towed back to complete the process we coated the concrete and shore at the yard after the launch, where it under- steel ramp with Teflon, so when these surfaces went the procedure of jacking the legs (when the come into contact, they produce very low friction, basic support structures are stabilized at the bot- about 2%.” Since the initial tests began, he worked tom of the river). in partnership with Raigorodsky to develop the It will take about six months to finish building method, taking charge of everything from coordi- the rig. Another load-out procedure will be required nating the teams to supervising every step to en- to install the drill floor before it can set out to sea sure that the operation went smoothly. and start drilling offshore. Both P-59 and P-60 are designed to operate in areas near the coast, at wa- Leveling the barge with the pier ter depths of up to 110 m water. Their drilling ca- Moura watched the launch of P-59 in the Para- pacity is abyssal: out in the ocean, they will be able guaçu River from the best place to feel the impact to drill up to 10,000 m deep, which means they will of displacement: the barge itself. Three days ear- reach the oil deposits in the pre-salt layer. lier, he also was responsible for every detail of the “We’ve established a milestone for the offshore load-out – the transfer of the rig from dry land to industry, and this has been a fantastic learning ex- the BGL-2, using a system of hydraulic jacks and perience for all the professionals involved in both the ramps built at the yard. “The load-out operation simulations and in structural studies of scale models was nothing new. Odebrecht’s technical team had and naval operations,” says Fernando Barbosa, CEO done it several times. But this kind of operation is of Odebrecht Engenharia Industrial, who closely fol- extremely delicate and requires the greatest pos- lowed the final moments of the first stage. “The main sible care, because we needed to ensure that the legacy from this entire operation is that it will always barge and the dock were at the same level through- be part of the Organization’s experience and knowl- out the procedure. And that is very hard to do.” edge in its future projects, which will make us even In this case, “delicate” can mean painstaking and more competitive.” slow. While the launch of P-59 lasted just 14 sec- Based on the results of this initial effort, the use onds, the load-out took about 15 hours, inching for- of this new technology promises to create fresh ho- ward to the point where, to the naked eye, the rig did rizons for the Brazilian oil industry. “Because this not seem to be moving at all. “It involved three years type of barge is readily available, we will be able of dedication to make an event like this happen in to build floating structures in other locations. We less than a day, and then, in less than a minute. But now have a new launch method,” says Nilo Victor one thing I’ve learned from Jacques and Coutinho is de Oliveira, Petrobras’s Sectoral Manager for Jack- this: for an operation to succeed, it takes planning Up Platform Construction. In São Roque do Para- and very detailed procedures. Thorough prepara- guaçu, the construction teams are still doing their tion for the operation is essential. The rest is the part. Bring on P-60! INFORMA 0022_OI155_Rio_OK_INGLES.indd 41 41 8/3/11 5:23 PM steady AND VERSATILE written by RUBENY GOULART 42 photos by GERALDO PESTALOZZI INFORMA 0022_OI155_Rio_OK_INGLES.indd 42 8/3/11 5:23 PM The Norbe VI rig’s systems keep it in position over offshore oil wells in all weathers and reduce drilling time Norbe VI in Rio de Janeiro: the rig will operate in the pre-salt layer fields INFORMA 0022_OI155_Rio_OK_INGLES.indd 43 43 8/3/11 5:23 PM T he semi-submersible drilling platform Norbe VI arrived in Brazil in March. In the coming weeks, as soon as drilling starts for the first oil wells in Brazil’s pre-salt layer fields, it will go into operation with the hallmark of innovation. Operated by Odebrecht Oil & Gas (OOG), the drill rig is equipped with a system known as “parallel activity,” which substantially reduces the amount of time spent drilling the wells and can generate savings of up to USD 1 million per day for the client – in this case, Petrobras. Another stand-out feature for this unit, a steel colossus that is 240-m long and as tall as a 14-story building, is dynamic positioning. This technology allows the drilling unit to be positioned the over the wells under the harshest conditions, especially strong waves and currents. Also used by other international oil rig operators, adapting the parallel activity system Norbe VI was an initiative of OOG engineers Herculano Barbosa and José Pitta, with the support of the Dutch design and engineering firm SBM, the same company that managed the rig’s construction. The project took four years to complete, and the version developed in-house came in cheaper than its international counterparts. Even so, it Norbe VI’s parallel activity towers: less time spent raising and lowering drilling columns has all the advantages of the conventional system, especially saving time and improving productivity during drilling operations. The second tower, which is installed next to the main one, is 44 lower and allows independent management. With Using the conventional operating system with some adaptations, it can also be installed on con- a single tower, it takes 40 days to reach a depth ventional rigs. of 5,000 meters below the surface. But paral- Drilling an oil well is done in stages, using col- lel activity drastically reduces that timeframe. umns tipped with drills that can reach water depths “You can save an average of eight days per well of up to 10,000 m. At the end of each stage, the drilled,” says Herculano Barbosa, based on the drill assembly is removed so a metal tube – the lin- experience of someone who has participated in ing – can be lowered to protect the section drilled, major offshore projects on rigs operated by OOG stabilizing the well and preventing the sides from and its predecessor, Odebrecht Perfurações collapsing. This lining is fixed in place with cement Ltda. (OPL). According to Herculano, it takes paste. During the next stage, another column drills about 12 hours to lower and remove each of the even deeper and repeats the sequence, removing six columns used in drilling with the conventional the drill assembly and installing more tubes, until system, but the twin towers cut that time almost the final section of the well is reached. The inno- in half. “While one column is drilling, the other is vation on Norbe VI is reducing the time spent on on its way down,” explains Herculano. “It saves sequential up-and-down-column drilling. time, money and effort.” INFORMA 0022_OI155_Rio_OK_INGLES.indd 44 8/3/11 5:23 PM that OOG will soon be operating. Norbe IX is expected to arrive in Brazil in July 2011. More technologically advanced than her sisters, Norbe VI is anchored outside Guanabara Bay, near Niterói, Rio de Janeiro, where it is undergoing the final phase of testing. In the coming weeks, it will head out for the production area. This unit has accommodations for up to 140 people. Its dynamic positioning system works with eight underwater propellers, as well as GPS and radio positioning, which capture satellite signals to accurately realign the rig over the wellhead. Odebrecht invested 20% of the total required to build Norbe VI, and the remaining 80% was raised through project financing – financial engineering involving the contractor, builder and manager of the rig. The contract that OOG signed with Petrobras provides for chartering and operating the rig for 10 years. Conceived in 2006 Norbe VI was first conceived in 2006, the year OOG was created. A group of OOG professionals traveled to the US city of Houston, Texas, in June of that year to work on the engineering design. By mid-2007, an OOG team was closely monitoring construction of the rig. An iconic achievement, Norbe VI marks Odebrecht’s return to drilling offshore oil wells after a six-year absence. Until 2000, the company operated in that area through OPL, established in 1979 when Odebrecht acquired the Norbe I platform in Designed to operate at water depths of up to Singapore to drill off the coast of Sergipe, Brazil. 2,400 m and drilling depths of up to 9,000 m, Norbe In the 1980s, in the wake of Petrobras’s invest- VI is a semi-submersible rig that is self-propelled ments in deep-water exploration, OPL acquired and therefore does not need to be towed from one the Norbe II, III, IV and V and Asterie rigs. By the exploration site to another. OOG commissioned it end of that decade, it owned one of the largest pri- from the Dutch firm SBM, a company with global vate fleets of offshore oil rigs in Brazil. operations in that sector, and it was built at the All told, OOG is investing about USD 3.5 billion GPC Gulf Piping shipyard in Abu Dhabi, United in its spheres of operations, including its fleet of Arab Emirates, after carefully selecting suppliers deep-water drilling rigs. The operations of Norbe from several countries. VI and Norbe VIII, in addition to delivery of Norbe Along with Norbe VIII, another recent arrival in IX in less than two months, will reposition OOG Rio de Janeiro; Norbe IX, which is on its way to as one of the largest private Brazilian operators Brazil; ODN I and ODN II, which are in final stages of deepwater drilling rigs. This is happening at a of construction in South Korea, and the ODN Tay, time when Brazil is becoming one of the world’s OOG’s latest acquisition, Norbe VI forms part of largest oil producing nations, which is a two-fold a state-of-the-art fleet of deepwater drilling rigs reason to celebrate. INFORMA 0022_OI155_Rio_OK_INGLES.indd 45 45 8/3/11 5:23 PM MEMORY Built in the early 90s in Singapore and Brazil, P-18 produced know-how that the companies participating in the project still use to this day 46 INFORMA 0022_OI155_Rio_OK_INGLES.indd 46 ship ACERVO ODEBRECHT P-18 under construction in Singapore: almost 20 years since the signing of the contract for the rig’s construction 8/3/11 5:24 PM THE LADY IS ip shape written by CLÁUDIO LOVATO FILHO I ts stature, as always, is expressed in its titles: East Levingston Shipbuilding, a subsidiary of the Kep- the largest semi-submersible platform in the pel Corporation of Singapore, and one of the world’s world at the time of construction; the first of top builders of rigs for the oil industry. its kind to produce oil in Brazil; the first to op- Therefore, it is almost 20 years since the signing erate at a water depth of one thousand feet of the contract for the construction of P-18, the result in that country, where it once held the record for oil of an international tender whose bidders included a production: 100,000 barrels per day; the focus of Finnish contractor and another Brazilian engineer- Petrobras’s first major international tender; the Bra- ing and construction company, in addition to the Te- zilian oil company’s first platform built abroad from nenge-FELS consortium. On June 3, 2011, Arnaldo scratch, that is, an entirely new rig, not a conver- welcomed the co-workers with whom he shared the sion of an existing vessel. But aside from these many experience of living and working in Singapore in the labels that give it a permanent place in the history early 90s to his home in Rio de Janeiro’s Leblon dis- of the Brazilian oil industry, P-18 was a watershed trict. They recalled their experiences, watched home in the history of Petrobras, Odebrecht’s operations videos, spoke of the passing of time, their work yes- in the offshore sector, and relations between Brazil terday and today, and advances in technology, and and Singapore, the country where part of the plat- laughed when they remembered that when they were form was built. P-18 came into the world under the going home to rest, the company’s people in Brazil sign of pioneer spirit to fulfill a revolutionary destiny were just getting to work. at the Marlim oil field in Campos Basin, off the coast of Rio de Janeiro State. A globally innovative project “Much of what Petrobras is doing today in deep-wa- “To build P-18, Petrobras studied the best avail- ter drilling, including operations in the pre-salt layer, able in terms of semisubmersible platform design is down to the P-18 platform,” says Arnaldo Arcadier, worldwide. It had experience of using these plat- Executive Manager of Petrobas’s Fleet Modernization forms for drilling, but not production. P-18’s design and Expansion Program (Promef). “It was a flagship was thus globally innovative, and, moreover, would project due to its pioneering work and innovation, a have to be built as an EPC (Engineering, Procure- project that has created confidence in the progress of ment and Construction) project, which was brand oil exploration.” Arnaldo was the Project Manager for new at the time, and, consequently, a challenge that P-18. He lived in Singapore from June 1991 to April was also a learning experience for the company,” 1993. Along with 11 Petrobras colleagues and their says Arnaldo. Under an EPC contract, the builder is families, he arrived in that country in the months fol- responsible for all phases of the project, with near- lowing the signing of the contract between Petrobras, ly all activities concentrated at the jobsite – in this Odebrecht (represented by Tenenge) and FELS – Far case, the shipyard. INFORMA 0022_OI155_Rio_OK_INGLES.indd 47 47 8/3/11 5:24 PM Building the platform in Singapore gave Petrobras its first experience of sharing the execution of a project with a foreign shipbuilder, FELS. It was also a first for the Singapore company. Odebrecht’s prior familiarity with FELS and vice versa made an important contribution to the success of their relationship, especially at the beginning. In the late 80s, the two companies had worked together in India: Odebrecht had contracted FELS to extend the legs of fixed platform Norbe V. It was the beginning of a relationship that led them to form the consortium that bid for the P-18 project. Having won the tender, it was time to begin sharing the daily life of the FELS shipyard in Singapore, which lasted almost two years until the platform departed for Paranaguá, Brazil, where the project was completed. Chow, General Manager (Legal) of Keppel Offshore & Marine, who was a major participant in the formation of the consortium between Odebrecht and FELS. “We talked frankly, clearly establishing everyone’s responsibilities on the project. What followed was the emergence of trust of the highest quality. I established friendships with Brazilians from Petrobras and Odebrecht that I maintain to this day. All of us, people from FELS, Petrobras and Odebrecht, 48 JÔNIO MACHADO / PETROBRAS IMAGE BANK “We put all our concerns on the table,” recalls Jeff bonded and became a family, and that was essential equipment in Singapore and the hook-up operation to achieving our common goals the way they were in Paranaguá were challenges we overcame, most of achieved,” he adds. all through a good working environment and the feel- Jeff Chow’s statements are key to getting a good ing that we were all on the same team.” The hook-up idea of what happened in Singapore and Brazil during stage is the completion of the platform, including the the P-18 project. All three companies were experienc- installation of processing modules and piping, wiring, ing challenges that were entirely new to them (and in assembly of instruments, the security system and ac- some cases, to the world) while working on a project commodations. that would become a benchmark for the oil industry. “P-18 was a milestone for us,” says Choo Chiau Unity, cohesion and synergy reflected their common Beng, CEO of the Keppel Corporation and Chairman of focus. Keppel Offshore & Marine. “It was our first project for “Personal relationships are the first and main key Petrobras. It was a tremendous learning experience to opening doors,” says Wai Seng Yeong of FELS, who for us, and we put our best team on the project. As a was the Engineering Manager on the P-18 project and builder of semisubmersible drill rigs and accommo- is currently Vice President Special Projects at Keppel dations, Keppel FELS could contribute its expertise to Offshore & Marine. Wai Seng lived in Rio de Janeiro building a platform like P-18 on time with the requisite for two years. “Everything was new for us,” he recalls. quality. The unity of the Odebrecht, Keppel FELS and “We had an excellent design from Petrobras, really Petrobras teams, acting with cohesion, synergy and sophisticated. There was a record to beat – 100,000 friendship, led to the success of that project.” He adds: barrels per day. We had to understand each other very “Without a doubt, P-18 brought Brazil and Singapore well. The construction of the hull and installation of much closer together.” INFORMA INFORMA 0022_OI155_Rio_OK_INGLES.indd 48 8/3/11 5:24 PM and their families went to Singapore to work on that project. Fernando points out that FELS had never built a production platform before – just drill rigs. The construction of a production platform is much more complex. It is an industrial unit designed to operate in high seas. P-18 became the largest floating oil production plant in the world. The know-how that Odebrecht and Petrobras teams gained regarding this type of structure was an important factor. “P-18 was a major source of learnings for everyone,” says Fernando, adding: “In those days, Odebrecht was focused on the ‘Brazilian content,’ which led to the decision to build part of the project in Singapore and complete it in Brazil, at the Paranaguá yard.” After the P-18 experience, he returned to Singapore and lived there for over a year and a half, this time as an Odebrecht DPA (Country Director). “I matured a lot professionally in Singapore. It was a pleasure to spend four years there.” Arnaldo Arcadier feels much the same way. “We developed some procedures in Singapore that Petrobras The platform operating today in the Marlim Field in the Santos Basin: a leading role in recordbreaking production has consolidated and still uses today, especially with regard to project management.” In his office in the Petrobras building on Presidente Vargas Avenue in downtown Rio de Janeiro, he says, with a reflective tone: “P-18 gave a major boost to Petrobras’s oil production proj- World’s largest floating oil production plant ects. When I joined the company in 1978, we produced a Odebrecht’s team in Singapore was led by Project has produced as much as 100,000 barrels per day.” total of 160,000 barrels per day. Since 1994, P-18 alone Manager Fernando Barbosa, now CEO of Odebrecht The work done in Singapore went on from June Engenharia Industrial. Fernando was 35 when he 1991 to April 1993, when the platform was shipped out undertook responsibility for leading the project. The to Paranaguá. The voyage was made possible by a so- young professional had a 36,000-tonne challenge on phisticated transportation system known as dry-tow: the his hands that would represent a decisive step toward Transhelf, registered under the Russian flag and owned achieving much-desired oil self-sufficiency for Bra- by the Wjsmuller company, was partially submerged so zil. Fernando, who joined the Organization in 1985 the platform could be floated onto its deck. The voyage to and had previously participated in offshore projects in Brazil lasted 34 days. Bahia for another company and later for Odebrecht, In the Paranaguá Basin, the dry-tow operation was first went to Singapore in February 1990. He spent performed in reverse before tugboats pulled P-18 to the two and a half years there and one year in Paranaguá. dock. In March 1994, P-18 arrived in the Campos Ba- Regarding the time he worked in the Southeast Asian sin. On June 15, it got “first oil.” By January 1997 it had city-state, he recalls: “There was an 11-hour differ- reached the milestone of 100,000 barrels/day. Currently, ence in the time zone and no Internet, only faxes! It it produces 30,000 barrels per day. Unable to hide the was an extraordinary experience. Forming a team and emotion in his words, Arnaldo Arcadier explains: “The a culture of procedures to run an innovative project, life of a platform like P-18 is 25 years. After 17 years of and living in the East was impressive and inspiring.” oil production in rough seas, we can say that she is now In addition to Fernando, nine Odebrecht members a mature lady.” INFORMA 0022_OI155_Rio_OK_INGLES.indd 49 49 8/3/11 5:24 PM Bio-revolut written by GUILHERME OLIVEIRA T photos by BRUNA ROMARO he first sugarcane seedlings arrived in speed and quality using new cane varieties, transgenic Brazil in 1533, introduced by the Portu- or not, that are better adapted to different types of soils guese. Its choice of that unpretentious and drought and pest resistant, with higher sugar and crop was due to Portugal’s need to oc- fiber content,” explains Calmanovici. In the industrial cupy the newly discovered territory. To- area, one priority for researchers is pursuit of higher day, Brazil is the second-largest producer of ethanol and yields through the fermentation process. the number-one sugar producer, using the Portuguese “experiment” as raw material. The ethanol and sugar Industrial identity industry provides direct employment opportunities for In the next decade, new applications for ethanol more than a million people with a turnover of BRL 50 and the next generations of biodiesel will already be billion per year. a reality. “The plans in the pipeline are confidential, However, the next bioenergy revolutions will not take but we can say that we are constantly seeking syner- so long. “Investment in technology will be a major com- gies with other Odebrecht companies, and ETH will petitive advantage in the coming years,” said Carlos play an important role in this sector by 2020,” says Calmanovici, the ETH Bioenergy officer Responsible for Calmanovici. Innovation and Technology, an area connected directly Despite the “strategic secrecy” about the compa- to the company’s CEO. “Technology advances at an in- ny’s plans, the path to achieving excellence is simple: credible speed, so there are numerous opportunities partnering up with the leading knowledge producers out there.” in Brazil. Today, ETH has agreements in place to de- Development opportunities can be found through- velop new technologies in partnership with academic out the ethanol and biomass electricity production pro- institutions such as the Federal University at São Car- cess, with results expected in both the short and long los (UFSCar) and the State University at Campinas term. “We will generate biomass energy with more (Unicamp), among others. Unicamp Professor Gonçalo Pereira: the industry is looking to the future 50 INFORMA 0022_OI155_Rio_OK_INGLES.indd 50 8/3/11 5:24 PM utions Technology investments will be the ethanol and sugar industry’s main competitive edge in coming years Professor Gonçalo Pereira, Head of the Department of Genetics, Evolution and Biogenetics at Unicamp, is in charge of the partnership project with ETH. He explains the focus of the study: “The transformation of sugar into alcohol is done with natural wild yeast. We are studying its genetic structure to produce industrial types of yeast, which obtain higher productivity in the conversion process.” He observes that academia has the knowledge, but it is ETH that is making innovations. “The attitude of being constantly dissatisfied with the technologies available and looking to the future is unprecedented in this sector, and ETH is at the forefront of that drive. It is a young company that makes innovation a pillar of its operations.” Gonçalo Pereira predicts that the company and academia will have a successful relationship. “Universities are on the lookout for partnerships like these. Brazil has a culture of using money to do science. In this win-win scenario, we’ll use science to make money.” ETH’s Calmanovici agrees: “We see a lot of expertise in academia and need to maximize the use of that knowledge to add value to our products. ETH’s growth target is ambitious, and overcoming that challenge depends on the proper use of new technologies with support from our partners. The ability to innovate is the path to leadership.” INFORMA 0022_OI155_Rio_OK_INGLES.indd 51 8/3/11 5:24 PM A DREAM COMES T surface Worker at the UFEM construction site, part of the project underway in Itaguái: a bold and decisive step for the Brazilian Navy 52 INFORMA 0022_OI155_Rio_OK_INGLES.indd 52 8/3/11 5:24 PM S TO THE e Brazil starts fulfilling a long-held plan: building submarines, including a nuclear-powered sub A fter over 30 years, the dream is finally coming true. In the near future, Brazil will have its first nuclear-powered submarine. It will be built in Brazil through the Brazilian Navy’s Submarine Development – Shipyard and Naval Base Program (Prosub-EBN). Having a nuclear submarine will bolster the Navy’s operations in deep waters far from shore. It will also mark Brazil’s entry into the select group of countries that have the technology, which currently includes the United States, France, Britain, Russia and China. For this reason, Brazil signed technology transfer agreements with France in 2008 that enabled the start of construction of a shipyard, a naval base, four conventional Scorpene subma- written by EDILSON LIMA photos by ANDRÉ VALENTIM rines and a nuclear-powered sub. The French state-owned firm DCNS (Direction des Constructions Navales et Services) is responsible for overseeing the process of transferring the technology to the Brazilian Navy and Odebrecht. Choosing French technology Traditionally, the countries that have nuclear submarines developed their designs on the basis of several stages of the development of their conventional submarines. Many took years to develop that technology. Today, just two countries produce both conventional and nuclear subs: France and Russia. The Brazilian Navy visited both countries, studied their designs, surveyed their clients worldwide, and concluded that France was the most solid partner for Brazil. In the first place, this is because France was willing to transfer technology for both the design of a nuclear-powered submarine – in this case, internal structures and systems (except for the nuclear reactor, which was developed by the Navy itself) – and conventional Scorpene subs. In the second place, the conventional Scorpene sub is different from other conventional models because it includes security concepts similar to those used in its nuclear counterpart (such as sensor, combat and motor cooling systems, etc.). This is because the design is derived from the Rubis/Amethyste, another French nuclear submarine. Brazil’s participation in the construction of the first the four Scorpene submarines will begin in 2011. That vessel will be completed by 2015. Training in France and Brazil At the moment, Odebrecht Infraestrutura and Odebrecht Engenharia Industrial teams are hard at work at the jobsite in Itaguaí, Rio de Janeiro, building the Metal Structures Manufacturing Units (UFEM), where the metal parts of the submarines will be made – that is, sections of the hull and internal struc- INFORMA 0022_OI155_Rio_OK_INGLES.indd 53 53 8/3/11 5:24 PM Dredging Sepetiba Bay: environmental preservation tures – as well as the Shipyard and Naval Base (EBN). Shipbuilding industry gains steam Expectations are that the UFEM will open in 2012, and The relationship between Brazil and submarines the EBN should be up and running by 2015. The sub- and their technology dates back to the early 20th cen- marines will be built in stages during the second part tury, when the country acquired its first conventional of the program. The final unit will be delivered by 2025, sub. But it was only in 1993 that it launched the first when the nuclear-powered submarine will go into op- submarine built on Brazilian soil, at the Naval Arsenal eration. Odebrecht will participate in the construction in Rio de Janeiro: the S Tamoio (S-31), using German of the subs through Itaguaí Construções Navais, a joint technology. That step marked the beginning of the na- venture with DCNS. tion’s pursuit of technological independence. In 1979, Members of the Brazilian Navy and Odebrecht receive training from the DCNS team in France and the Navy Nuclear Program (PNM) was created to develop a Brazilian nuclear submarine. Brazil. In the case of the EBN, knowledge is trans- Despite making important advances in nuclear propul- ferred through the Technical Information Package, sion, the PNM suffered doldrums, particularly in the 1990s. which comes from France and is delivered to the Navy Then, in early 2000, the Brazilian Government decided to and then to Odebrecht, following the Navy’s analysis invest in the shipbuilding industry and encourage the par- and approval. The information is absorbed and ap- ticipation of the private sector to give it a boost and gen- plied to the basic and detailed design. “The lessons erate work opportunities. Those incentives were further learned from this project will make Odebrecht the bolstered by the discovery of oil in the pre-salt layer. About first Brazilian company with the know-how to design 90% of the country’s exports and imports pass through ap- and build shipyards for conventional and nuclear proximately 560 km of its coastline. The Navy is responsible submarines,” says the Director Responsible for the for protecting that area. In this context, the need emerged Shipyard and Naval Base, Fabio Gandolfo, from Ode- to reinvest in building submarines, because the Navy’s cur- brecht Infraestrutura. rent fleet only includes five units. The French state-owned firm’s choice of Ode- According to Admiral Alan Arthou, who is directing the brecht as a partner was based on the Organiza- Shipyard and Naval Base project for the Navy, joining the tion’s expertise in major projects, including nuclear group of countries that own the technology to build nucle- technology (the Angra dos Reis power plants in Rio ar submarines is a source of national pride: “Prosub will de Janeiro State), and its operations in the offshore mean that Brazil has achieved technological independence market, including construction of several oil rigs in in the field of shipbuilding and nuclear submarines. This Brazil and other countries. “DCNS saw Odebrecht will be good for the Navy and for businesses because of the as a Brazilian company with the characteristics technological expertise it will bring, as well as enabling us needed to absorb the French technology and carry to defend our national sovereignty.” out the Prosub program,” says Fernando Barbosa, CEO of Odebrecht Engenharia Industrial, the company responsible for building the conventional and nuclear subs. 54 Dredging Sepetiba Bay A dredging operation is underway to remove soft soil from the bottom of Sepetiba Bay to make the INFORMA 0022_OI155_Rio_OK_INGLES.indd 54 8/3/11 5:24 PM area ready for construction and lay the foundations using Geotube® bags, which are 65 m long, 18 m for the structures included in the EBN project. Af- wide and 2.4 m high. ter that operation is completed, rockfill containment The bags are placed in the Chemical Contaminants walls will be built to reclaim land from the sea. Then, Decanting Unit (UDCQ) in a specially built basin, 13 m the wharf, piers, industrial and administrative facili- deep, 255 m long and 130 m wide, fully protected by an ties and other supplementary units will be built. HDPE (high-density polyethylene) lining and a layer of The Shipyard and the Naval Base will face each gravel. The process goes like this: the dredged mate- another, like two arms reaching out to sea on the rial is suctioned and discharged from the seabed and shores of Sepetiba Bay. Those arms will encom- pumped via a pipeline onto the shore, where it goes pass the Dársena (submarine berthing areas on through a treatment unit. To start out the treatment both sides that will provide access to two dry-docks, process, a polymer is injected through ionization in or- which are included in the project for submarine der to “flocculate” the dredged material and allow it to maintenance and fuel replacement), the harbor ba- be filtered. Then the material will go through a pipeline sin and the access channel, areas where the sub- and be released into the bags. marines will maneuver to enter the EBN’s facilities. All these areas will have a 12-meter draft. “These bags retain heavy metals, allowing the treated effluent to pour through the fabric so it can Based on previous studies, the materials to be return to the sea free of contaminants,” says Sérgio removed during dredging will include pockets of Pinheiro, Odebrecht’s Director for Maritime Projects. sediments contaminated with heavy metals (cad- Finally, the bags will be covered with a layer of soil for mium, nickel, lead and zinc), resulting from years protection to prevent contaminants from polluting the of pollution by factories previously installed there environment. that have been shut down. All told, these pockets The Prosub-EBN project will also make an impor- amount to 300,000 cu.m. The materials that are tant contribution to the professional education of local not chemically contaminated will be dredged and workers. Currently, 3,000 people are working on the dumped in the sea in a site authorized by IBAMA construction project. More than 2,000 people will have (the Brazilian environmental agency) outside of learned new job skills through the Ongoing Professional Sepetiba Bay, 56 km from the construction site. In Education Program – Acreditar (Believe) by the time the the case of contaminated materials, the solution is Shipyard and Naval Base are completed in 2015. INFORMA 0022_OI155_Rio_OK_INGLES.indd 55 55 8/3/11 5:24 PM INNOVATIVELY healt written by JOSÉ ENRIQUE BARREIRO The Organization’s medics talk about health and technology The impact of technology on performance in medicine For Gilberto, Mayanse and Sebastião, improving life expectancy and reduced health damage are partly due to the use of new technologies, including vaccines and antibiotics. Life expectancy worldwide has risen from 76.4 years in 1980 to 81.01 in 2010. Humanity is well on its way to 100-year lifespans. Therefore, innovations in health are welcome, and improve the performance of medicine. New technologies and increased health care costs The three doctors mentioned some procedures that Sebastião Loureiro (left) and Gilberto Ururahy have a high impact on the cost of medical care, including diagnostic imaging and tests, prostheses that replace or enhance body parts, and implants to restore biological functions. The central issue for them is striking a balance t the invitation of Odebrecht Informa, between demand and consumption, avoiding indiscrimi- three of the Organization’s medics – nate and excessive spending. In 1999, the world spent Gilberto Ururahy, Mayanse Boulos USD 473 per person/year on health care; in 2010, that and Sebastião Loureiro – got togeth- figure rose to USD 771. However, technology is producing er to answer questions about innova- medicine, equipment and diagnoses that are more accu- tion and technology in the field of health. For them, rate and less invasive, and because of that, health profes- technology is welcome, but must always be used sionals must continuously update their knowledge. A appropriately. The focus should be on health promotion, disease prevention and early diagnosis, helping their clients live a long, independent life. This strategy reduces the risks of disease and, consequently, the costs of health care and hospitalizations. Here is what they think about various subjects and the main challenges the Odebrecht Organization is facing in the field of Health. 0022_OI155_Rio_OK_INGLES.indd 56 56 8/3/11 5:24 PM lthy Mayanse Boulos Alternatives to the high cost of health care doctors can speed up the exchange of information, in- Gilberto, Mayanse and Sebastião recommend preven- online for strategic members whose health data is on tive care, which, although little explored and undervalued, file so it can be analyzed by medical support teams can have effective results and be less costly for people, wherever the company member may be. teracting with partners and providing medical records businesses and society. They believe the focus should agnosis. This strategy reduces the risks of disease and, Main health care challenges for the Odebrecht Organization consequently, the costs of treatment and hospitalization. The main challenge, they say, is increasingly con- be on health promotion, disease prevention and early di- solidating the entire Organization with its Health, Work- The issue of health in the business world place Safety and Environment teams. We must also make progress in harmonizing the decentralization of The three Odebrecht medics understand that the operations with the need for consolidated health care business world is experiencing the same situation as information in order to reuse acquired knowledge, gain society in general: the predominant view of medicine is more flexibility in the treatment of diseases and lower based on technological innovations in equipment and low costs. As a result, the more than 100 physicians at Ode- investment in disease prevention and health promotion brecht will be better able to coordinate the care of the incentives, information and practices. To change that, Organization’s 140,000 members. companies must get to know the health profiles of their to health services and technologies to establish risk Message to young doctors joining the Organization groups and focus preventive care and health promotion Actively manage your client’s health. Get to know them on those individuals in order to reduce damage to their thoroughly. Always focus on prevention. Do everything you health. A prevention program should include information can to prevent your patient from getting sick. Chronic dis- and incentives to induce them to change their habits. It eases such as hypertension, diabetes and obesity, which should also establish goals and biological indicators for originate from poor lifestyle choices, cause tremendous satisfaction, cost assessment and accident reduction. suffering in the long term and have a very high cost for members and their consumption habits when it comes society. A disease is a signal that must be interpreted and Health care innovation and technology at Odebrecht understood before it is fought. Gain a thorough mastery The doctors explain that the focus of the Odebrecht keep up to date. Culture is the biggest barrier in the glo- Health Policy is on health promotion and disease pre- balized world. Remember what Mr. Norberto Odebrecht vention. Because of that, they take into consideration says: “People are the beginning and end of all activities in the member’s lifestyle, family history and the environ- society, and their work is the primary means of ensuring ment in which they are located. When a health problem the survival, growth and perpetuity of the species. Health arises, they take an active role in the management of is the basis for their full development.” Theoretically, we the patient’s health using the technologies available. are born healthy, but sometimes we neglect our health, a Those technologies include the Internet, through which delicate matter and our greatest asset. of your business, engage in networking in your area, and INFORMA 0022_OI155_Rio_OK_INGLES.indd 57 57 8/3/11 5:25 PM 58 INFORMA 0022_OI155_Rio_OK_INGLES.indd 58 8/3/11 5:25 PM FAIRER TIMES AND DAYS OF MORE prosperity In the Southern Bahia Lowlands in Northeastern Brazil, cooperatives ensure better incomes for small family farmers written by GABRIELA VASCONCELLOS photos by BEG FIGUEIREDO Balbino dos Santos with his children on the family farm: direct link with conscious consumers INFORMA 0022_OI155_Rio_OK_INGLES.indd 59 59 8/3/11 5:25 PM F armer Balbino Santos, 55, and his fam- As a result, the community got organized and decided ily have put down roots on the same land to cut out the middleman, selling their produce directly where his father and grandfather lived. He to major retail chains. The price of cassava quadrupled. has always wanted to stay in the country- Balbino remembers it well. “Now we have the right side, and that desire has grown along with outlets for our production. We don’t lose our crops and his community’s development. Planted on his 8-hect- there’s no downside,” he says. Thanks to the cooperative, are farm, Balbino’s crops – bitter and sweet cassava, producers now have access to farming methods that en- pineapples and plantains – now have a guaranteed sure higher quality and productivity: the average harvest outlet: the Presidente Tancredo Neves Rural Produc- has risen from 9 tonnes to 21 tonnes of cassava per hect- ers Cooperative (Coopatan), located in the Southern are, a figure that reaches up to 68 t/ha on some farms. Bahia Lowlands. This hasn’t always been the case. Part of the Cassava Cooperative Alliance – which “Life’s been hard. The buyers used to set the price – includes a cassava flour mill, Presidente Tancredo when we had any buyers,” says the farmer, a resident Neves Rural Family House (CFR-PTN), social partners of Riachão da Serra county in Valença, Bahia. and conscious consumers – Coopatan is changing the Balbino and his wife and children belong to the lives of 187 families. Recently, its members also started Cassava Cooperative Alliance. According to this selling fruits and vegetables, which has given a further model, farmers are organized in cooperatives that boost to the producers’ incomes. use the services of a processing plant – which gives “We are helping ensure that people stay in the products more value added – and merchants, who countryside and enjoy quality of life. Even small make room for them on their shelves in the spirit farmers can earn an income compatible with their of partnership and solidarity. This creates a direct needs and become the protagonists of their own de- link with conscious consumers, ensuring that family velopment,” says Fábio Sento Sé, Social Responsi- farmers always get a fair price for their produce. The bility Manager at GBarbosa (Brazil’s fourth-largest contributions of all the actors involved help strength- supermarket chain) and Director of the GBarbosa en this win-win game. In this case, Rural Family Institute. In addition to marketing the cooperative’s Houses also provide education, which is an integral products, this social partner has chosen to use Coo- and essential part of grooming the next generation of patan’s cassava flour as its own brand. Coopatan’s cooperative members. partners also include Walmart, Pão de Açúcar and The Cooperative Alliance’s innovative model is Empresa Baiana de Alimentos (EBAL). helping change lives in the Southern Bahia Lowlands 60 – a micro-region in Northeastern Brazil formed by 11 Synergy counties that are home to more than 285,000 people. Acting in line with Coopatan, the CFR-PTN seeks The Odebrecht Foundation has introduced the con- to provide high-quality professional education to young cept there and supports the Program for the Inte- people, encouraging them to stay in the countryside grated and Sustainable Development of the Mosaic and work on their family farms. The method used is of Environmental Protection Areas in the Southern the Pedagogy of Alternation, which allows students to Bahia Lowlands (PDIS). This social technology was spend a week at the school as boarders, with lessons in created to foster productive inclusion, eradicate pov- the classroom and in the field, and two weeks on their erty and reduce inequalities. properties to apply what they have learned. Beneficia- “Between 1998 and 1999, cassava farmers were ries of the institution who have completed three years of experiencing a crisis in Presidente Tancredo Neves schooling receive a high school diploma and a technical and the surrounding area. At that time, a kilo of cas- certificate in Agriculture. sava sold for three to five cents. It wasn’t profitable Cooperative members go to the Family House once and didn’t bring in a fair income,” recalls Juscelino a week, taking part in classes and encouraging stu- Macedo, the current leader of the Cassava Coopera- dents to join their ranks. Currently, four Coopatan tive Alliance and one of the people who helped create technicians are CFR-PTN alumni and 13 youths have Coopatan 11 years ago. joined the cooperative. INFORMA 0022_OI155_Rio_OK_INGLES.indd 60 8/3/11 5:25 PM Cassava flour factory: one of the highlights of the Cassava Cooperative Alliance of mind is having my family here with Balbino’s children are also actively tak- me on the farm.” ing part in the CFR-PTN. Abinael dos Santos, 17, graduated in 2010 and now works in the school’s financial department. “This The path to sustainability is another learning experience for me. I Balbino’s family is on its way to a want to buy a bigger property and make future that is already the present for it sustainable,” says the young man, who farmer Genival de Melo, 39. This rural divides his time between that experience producer is also a Coopatan member, and farm work. and he is celebrating a major achieve- Balbino’s youngest child, Ubiratam dos ment. “Used to be, I had no place to Santos, 15, used to think about taking off live. I got married and went to live with for the big city. However, his big brother’s example my mother-in-law. Today we’ve managed to build our not only made him give up that idea but made him own home. We bought a new car, got a truck and are fall in love with farming. He has followed in Abinael’s buying another piece of land,” says the resident of the footsteps and now studies at the CFR-PTN. “Ten Ouro Preto community, in Presidente Tancredo Neves. years from now I’ll have my own farm, producing Like Balbino, Genival has been a cooperative mem- high-yield crops as a member of Coopatan,” says ber since Coopatan’s inception. “Anybody who left Ubiratam. here around that time and came back today wouldn’t Abinael and Ubiratam are transferring all the recognize the place. You couldn’t make a living in the knowledge they have acquired in practical and theo- countryside back then. I thought about leaving lots of retical classes at the CFR-PTN to their family farm. times, but I believed in farming,” he says. Balbino stresses that these new methods are mak- Five more cooperative alliances are also helping ing their farm more productive. “When they go home, transform the Southern Bahia Lowlands: Piassava they talk about what they studied that week, and we Straw, Hearts-of-Palm, Fish Farming, Construction go out into the fields to see what we’re doing wrong. and Starch. Together, they are contributing to the Today we can see that it’s made a difference,” says sustainable development of over a thousand fami- their father. Antonia dos Santos, Balbino’s wife and lies. “I’m proud to say that, nowadays, folks who live the young men’s mother, wants to see her children in the countryside have a good life,” emphasizes fulfill their dreams and ambitions. “For me, peace Genival. INFORMA 0022_OI155_Rio_OK_INGLES.indd 61 61 61 8/3/11 5:25 PM ARGUMENT ACHIEVEMENTS FOR BRAZIL Joint efforts focused on innovation will help drive the nation’s growth 62 INFORMA 0022_OI155_Rio_OK_INGLES.indd 62 8/3/11 5:25 PM S preading the culture of innovation is an The company’s Corporate Innovation and Tech- important way of adding value to com- nology area has begun a systematic assessment of panies’ products and services, making opportunities for diversification in areas that syner- them more competitive. But innovation gize with Braskem’s current businesses. It is keep- does not just happen when developing ing a close eye on the situation of intellectual prop- new products and processes. It’s everywhere. The drive to innovate is linked to the need to create new procedures that will make an activity more erty in areas of interest, harmonizing best practices in innovation at the corporate unit and business units and actively managing knowledge. competitive, profitable and attractive to clients, and Projects currently in the pipeline include renew- it is most intense when people take charge of their able raw materials, catalysts and production pro- businesses with a strong sense of ownership. cesses for plastic resins developed with proprietary Created in 2002, Braskem has inherited a wide technology that will drive Braskem’s autonomous range of assets used for technological development. growth at a lower cost, without interference from According to the concept of the time, they originally technology suppliers. Expectations are that these focused on providing technical assistance, improv- projects will start coming to fruition in 2013. ing processes acquired from third parties, enhanc- In its corporate area and business units, Braskem ing products, customizing products for the Brazilian has more than 420 patents filed, 300 researchers, market and developing markets in conjunction with two units of the Center for Innovation and Technol- clients. ogy (in Triunfo, RS, in Brazil, and Pittsburgh, PA, in These assets, which include pilot plants, lab fa- the USA), a laboratory at the LNBio (National Bio- cilities, R&D (Research & Development) teams and technology Laboratory) in Campinas, São Paulo, activities related to the process of innovation man- linked to the Brazilian MCT (Ministry of Science and agement, have garnered recognition from the mar- Technology), and a pilot plant for the manufacture of ket and research funding agencies and have been high-performance fiber in Bahia, totaling USD 400 used as an example to encourage other companies million in assets. to invest in innovation and technology. Located in Bahia, the pilot plant for high molecu- Keenly aware of the importance of innovation lar-weight polyethylene fiber will make it possible to and technology to national development, improv- generate new solutions for the exploration of the pre- ing income distribution and the competitiveness of salt oil fields and anchoring of deep-water platforms. our exports, the Brazilian Government, based on It is also important for the area of defense (used to Law no. 11,196 of 2005 (the “good law”) has begun make armored vehicles and helmets) and the manu- granting tax breaks to innovative companies, and facture of special clothing, fishing lines, safety gloves this issue has since become an integral part of the and auxiliary sails for oil ships, used to save fuel. national agenda. All these results, which are down to the combined In 2008, Braskem decided to expand the strate- efforts of the private sector, academia, research cen- gic focus of its research and development model ters and government, are the achievements of Bra- from fast follower to developer of original ideas. To zil and Brazilians. They will help drive our country’s do so, we created a Corporate Innovation and Tech- economic growth and boost the wellbeing of the Bra- nology area focused on medium- and long-term zilian people. development. A movement led by the CNI (National Confederation of Industry) in 2009 launched the MEI (Business Movement for Innovation), involving the top companies operating in Brazil. This forum holds regular meetings to discuss the national agenda for innovation, with the active participation of Braskem. Luis Fernando Cassinelli is Responsible for Research & Development at Braskem INFORMA 0022_OI155_Rio_OK_INGLES.indd 63 63 8/3/11 5:25 PM 64 INFORMA 0022_OI155_Rio_OK_INGLES.indd 64 8/3/11 5:25 PM & NEWS PEOPLE Reports about the recent achievements of the Odebrecht Organization’s teams in Brazil and worldwide, and features on the daily lives of our subsidiaries’ members OOG and DSME shipyard members celebrate workplace safety record in South Korea 68 Construction of the Chaglla hydroelectric plant reflects the power of Peruvian investments in energy generation 70 Jairo Brito recalls the people who have shaped his way of working and seeing the world 72 Ruta del Sol, in Colombia, is one of the most important infrastructure projects built in Latin America in recent years 76 A program underway in Peru is based on the concept of alternate practices 77 Folks: the interests and achievements of Wilson Lozano, Camila Guerbas and Carlos Gabos 78 Antonio Cardilli’s video interview launches the Savvy – Folks who’ve Learned from Work and Life project PHOTO: MARCELO PIZZATO 66 Ruta del Sol concession company member at a toll plaza in Colombia INFORMA 0022_OI155_Rio_OK_INGLES.indd 65 65 8/3/11 5:25 PM SAFETY A certain feeling Harsh weather conditions and high risks don’t stop teams at a shipyard in South Korea from setting a zero-accident safety record written by RUBENY GOULART A pril 18 was a red-letter day at DSME – was the starting point for the DSME shipyard in South ensuring the workplace safety lev- Korea, where the Norbe VIII els achieved so far. Accidents also and Norbe IX drill ships were built, happen due to lack of planning, and work continues on two other so the leaders of OOG and DSME drilling rigs, ODN I and ODN II. On got together to formulate a plan in that date, the teams building those which they agreed to pay periodic rigs celebrated eight million man/ visits to the yard to inspect the fa- hours worked between January 2010 cilities and working conditions. and April of this year without a sin- They agreed that no violation of the gle lost-time accident. This means rules would be tolerated, and de- that during that period, all the 2,500 viations would be immediately cor- shipyard workers performed their rected. “The next step was to share tasks with absolute safety, working our obsession with safety with the 12 hours a day without harming their workers,” says Mathias, who joined health or productivity. “This victorious milestone is a win for everyone, but it was only made possible by the unity of all the companies participating in these projects, who ensured strict compliance with safety standards,” says OOG Project Director Pedro Mathias. A consensus on that issue among the over 10 companies participating in the project – a joint venture led by Odebrecht Oil & Gas (OOG) and IINFORMA IN INF NF N FORM OR OR RM MA 0022_OI155_Rio_OK_INGLES.indd 66 8/3/11 5:25 PM CBPO as an intern in 1981, and nies’ caps and shirts, and even res- they realized that the safety require- worked at Odebrecht Perfurações taurant coupons so they could dine ments ensured that everyone was Ltda. (OPL) until 1997. He returned out with their families. protected,” explains Mathias. in 2009 to join the Odebrecht Organi- To influence the workers, the The role of communication group of leaders relied on various companies’ leaders spread the cul- The leaders of OOG and the Any anomalies that presented risks, ture of safety throughout the work- shipyard realized that, to prevent from a bare wire to oil spilled on the place. Whenever a new stage of work accidents, they needed an efficient floor, was photographed for educa- began, production was halted for an communication system that went tional purposes and posted on the hour-long meeting with the work- beyond giving lectures and putting factory’s bulletin boards. “Pictures ers, who attended talks on safety up posters throughout the manu- send a powerful message,” said and received explanatory materials facturing area. To this end, they Mathias, who has been in Korea on accident prevention. Other sim- formed a group of leaders whose since 2009 and oversees all of OOG’s ple but highly symbolic initiatives main job was to disseminate safety projects at the DSME yard. rewarded the people who showed rules and culture among the work- The milestone of 8 million man/ outstanding compliance with safety ers. However, the language barrier hours worked without a single lost- standards and, accordingly, exer- was a major challenge. The leaders time accident is even more signifi- cised leadership in relation to their spoke in English, which was trans- cant considering the risks inherent peers. In gestures highly valued in lated into Korean, but at first, be- to operating a shipyard. What’s Asian culture, the company’s lead- cause of differences that were more more, at the peak of the projects, ers publicly presented the workers cultural than linguistic, the mes- DSME worked with more than 800 with gifts, certificates, their compa- sage was slightly garbled. Thanks people, often in adverse condi- to the leaders’ missionary zeal, tions, exposed to rain, snow and that obstacle was eventually over- wind. Worker turnover was another come. “We made it very clear that challenge, as many profession- our goal was not to build ships at als joining the workforce had to be the expense of hurting people, and trained in accident prevention from zation through OOG. Working on the same page, the Drill ship Norbe IX in South Korea: a central role in setting a workplace safety record tools. One of them was cameras. scratch. In an environment like that, even the slightest precaution makes all the difference. The drill ships average 240 m in length and 107 m in height, from the keel to the top of the tower, which is equivalent to a 26-story building. Many workers operate in tight spaces where the air is thin, and in high temperatures caused by hot welding, which is widely used, not to mention that they are constantly exposed to flammable liquids like paints and solvents. Dangers exist, but the OOG and DSME teams have proved that achieving the mark of 8 million man/hours was, in itself, a well-deserved reward for everyone. INFORMA 0022_OI155_Rio_OK_INGLES.indd 67 67 8/3/11 5:25 PM PERU The river brings the future F The Chaglla hydroelectric plant will give a key boost to energy generation in Peru and transform a region with major growth potential rom Wednesdays to Sundays, the fountains in the city of Lima’s Parque de las Aguas put on a sparkling light show. A few miles away, in Larcomar, Peruvians and tourists written by JÚLIO CÉSAR SOARES photos by GUILHERME AFONSO stroll along the well-lit beachfront boulevard. “The country has 6,300 MW of installed power. If we continue to grow like we have in recent years, we will need more than 12,000 MW by 2020,” says Erlon Arfelli, President of Empresa Generadora Huallaga (EGH), a subsidiary of Odebrecht Energia. EGH is responsible for the concession for the Chaglla hydroelectric plant, which is under construction in the Department of Huanuco, 420 km from Lima. This is the first time that Odebrecht has participated in a power concession outside of Brazil. As in 1979, when the Organization won its first contract outside Brazil, for the Charcani V hydroelectric plant, also in Peru, this challenge is an important milestone. “We will change our profile in this country, running the entire supply chain, and it has been a gratifying experience,” says Erlon. The “entire supply chain” means that Odebrecht Peru is also responsible for building the plant, a USD 1.2-billion project that will add 406 MW to the national system when completed by 2015. Chaglla hydroelectric plant construction site and, opposite, a local merchant: fresh expectations for residents of a once-isolated region 68 INFORMA 0022_OI155_Rio_OK_INGLES.indd 68 8/3/11 5:25 PM Chaglla will be built in a densely forested area in the Peruvian Amazon. “In 2011, we are building the infrastructure for the project,” says Project Director Sergio Panicali. That stage of the project involves building 40 km of roads on the left bank of the Huallaga River, in addition to rehabilitating the dirt road that already runs along the right bank. The plant’s design is different from conventional hydros. The powerhouse, which is usually located near the dam, will be built 15 km away. “To get the water to the plant so it can generate power, we will build a tunnel that will pleasant spot for tourists to visit for rest A native of Chaglla, Cleni Climer take advantage of the falls in the river and relaxation. The other side of the Claudio Cudeño, a driver who acquired between the dam and powerhouse,” river, toward the dam, will be focused on his professional skills through Creer, explains Sergio. Also, the spillway will adventure tourism,” says Paola Nacca- says the program has changed his life. not be an integral part of the dam. In- rato, the project’s officer Responsible for “We learned about the environment stead, it will be on the left bank of the Sustainability. Because it flows through and everyone’s individual responsibility. river. “We will have three 1-km spillway a canyon in the rain forest, the Huallaga I think the program will not only help tunnels for the reservoir,” he explains. River is surrounded by beautiful scenery those who got a job on this project but and rock formations. everyone who takes part in it,” he ob- A fourth tunnel will run alongside serves. the spillway tunnels to supply the 6 MW Paola explains that her program’s Small Hydropower Plant (SHP), which activities are not limited to tourism. In July, the program began accepting will also be built as part of this project. “Huánuco produces some of Peru’s applicants from communities near the “We decided to use an SHP to harness finest coffee, as well as cocoa and po- project for the next edition. “Our goal is to the energy from the dam’s mandatory tatoes. We want to enable producers have 800 more students and steadily ex- instream flow,” says Sergio. The “in- to manage the entire supply chain,” pand the number of members trained by stream flow” is the amount of water re- she says. Creer, who are all local residents. To do quired to ensure that the stretch of river The project that is having the biggest so, we will work with mobile classrooms between the dam and the powerhouse impact on the community, however, is to reach as many people as possible,” does not go dry. the Creer Program, the Peruvian version says Gilda Cespedes, Responsible for of the Acreditar (Believe) program, which the Creer Program. She expects to have Future tourist attraction was created during construction of the 2,500 applicants this time around. Before ground is even broken for the Santo Antônio hydroelectric plant in Chaglla is a dream that is com- construction of the plant, residents of Rondônia, Brazil. “We came here a year ing true for the Huanuqueño people, Chaglla will already enjoy the benefits before the cornerstone was laid for this according to the President of the Re- of the project, according to Mayor Mi- project to groom skilled workers,” says gional Government of Huánuco, Luis chaela Tolentino. “The roadworks will Gonzalo Bussalleu, the officer Respon- Raúl Picón. “For over 50 years, there’s improve access to communities near sible for Institutional Relations. “The first been talk of building a plant on the Chaglla, which are on the right bank of edition, held in April 2010, trained and Huallaga, and that is what the local the Huallaga and cut off from neighbor- certified 863 people from this region,” he community wants. That dream is be- ing provinces,” she says. recalls. “During the first two months of coming reality and will bring a variety In addition, the project’s Sustain- construction, 88 of our current members of investments to this Department, as ability Program plans to turn the region participated in the Creer program and well as directly creating about 2,000 into a tourist destination. “We have plans are now working on the service fronts as jobs and indirectly generating another in place to make the dam’s reservoir a well as in administrative areas.” 10,000 opportunities.” INFORMA 0022_OI155_Rio_OK_INGLES.indd 69 69 8/3/11 5:25 PM PROFILE: Jairo Brito Gomes The luck of the plucky written by ANA CECÍLIA AMERICANO photo by LÍVIA AQUINO His passion for challenges has resulted in transforming experiences for Jairo, both in work and life “Working with Sister Dulce was an up-close and personal experience of someone who truly lives to serve” 70 INFORMA 0022_OI155_Rio_OK_INGLES.indd 70 8/3/11 5:25 PM airo Brito Gomes considers J building a project that became a conflict in that country, there were himself a lucky man. Lady landmark in Salvador: Santo Anto- tense situations at some of the Ode- Luck has helped him many nio Hospital. brecht construction sites, and they times in life, he says, to guide and According to Jairo, one of his needed the protection of the Ango- shape his career at Odebrecht. An jobs was managing stores of mate- lan armed forces. In one of the most economist who graduated from the rials. Therefore, it was not unusual emotional moments of his career, it Federal University at Bahia (UFBA), for him and Sister Dulce to set out fell to Jairo to manage the evacua- he has had unique opportunities and together in a truck to collect dona- tion of the team that worked on the been a witness to history in the vari- tions around the city. “It was an up- construction of the Capanda hydro- ous countries where he has worked. close and personal experience of electric plant on the Kwanza River For him, life has been generous someone who truly lives to serve,” in Malange province in 1996. “When in the challenges it presents, as well he says. The nun’s goodness trans- the plane took off, a colleague start- as enabling him to work with sev- formed his world view and had a di- ed singing the national anthem,” he eral leaders who showed him how rect impact on his career. “It made says. The memory gives him goose to make the most of every situation. me want to refocus my work on bumps. “We all sang arm in arm, The father of three, Jairo admits to dealing more with people.” with tears in our eyes.” For Jairo, being in love with Odebrecht. “I go A few years later, the same kind Lady Luck played a major role in where the company sends me and I of luck that accompanied him in that episode, too. “We all got out of stay there as long as it takes.” Bahia took him across the Atlan- there safely,” he recalls. His passion for the Organization tic to Portugal, to work at the Ode- Today, after having lived in São was born 33 years ago, when he brecht subsidiary Bento Pedroso Paulo, where he worked with Faus- embarked on his first Action Pro- Construções (BPC), where his lead- to Aquino, the officer Responsible gram as an intern, and has grown ers were Paulo César Fonseca and for Administration and Finance at ever since. He says that being hired Hilberto Silva, both in the Financial Odebrecht Engenharia Industrial, in 1978 by Marcos Lima, who was area. “For me, they were my com- Jairo is in Venezuela. He’s the Ad- then Responsible for Audits at Con- pass,” says Jairo. While there, his ministrative and Financial Manager strutora Norberto Odebrecht’s (CNO) mission would be to train local pro- of Converpro, a joint venture of Salvador headquarters (he is now fessionals and spread the Odebrecht Odebrecht and the state oil com- Responsible for Odebrecht Admi- Entrepreneurial Technology (TEO). pany PDVSA (Petroleos de Venezu- nistradora e Corretora de Seguros On his return from Portugal, ela S.A.), under the leadership of – OCS, the Organization’s captive Jairo went to Salvador, Bahia, to Project Director Paulo Sá. Based broker), was one of his first lucky work as the Administrative-Finan- in Caracas, he is carrying on with breaks. cial Manager of the Organization’s his mission of spreading TEO. “We “By a stroke of luck, it happened Headquarters. There, he once again have lots of new people here, and in 1981,” he says. That year, Jairo had the opportunity to interact with we need to communicate our val- went to work at a construction site. the Organization’s founder, Norber- ues,” he says. “I was working on a project that Mr. to Odebrecht. “Every encounter with Jairo is very close to his family. Norberto Odebrecht himself was him was a lesson learned,” recalls His second wife, Jane, and his third personally supervising on Satur- Jairo. “Even when demands were child, Caique, 8, have joined him in days, and he was interested in ev- being made, the observations were Caracas. The economist who once ery detail,” he recalls. made quietly, without any hurry.” worked alongside Sister Dulce on For the young Head of Adminis- Jairo says he also learned a lot a daily basis is happy and increas- tration, that experience was even during the time he spent in Angola ingly motivated, both personally more rewarding because he was and Mozambique. In those coun- and professionally. About his role gifted with Sister Dulce as a client. tries, he experienced the challenges at Odebrecht today in Venezuela, he Known for her social work for the facing the peoples of Africa. In An- emphasizes: “Nothing is better than poor and sick, the tireless nun was gola, during the period of armed working with people.” INFORMA 0022_OI155_Rio_OK_INGLES.indd 71 71 8/3/11 5:25 PM COLOMBIA Approach route The symbol of resumed operations in Colombia is the construction of one of the most important infrastructure projects in Latin America written by ZACCARIA JUNIOR photo by MARCELO PIZZATO “W 72 e’ve never left Colom- tion of 223 km of the national rail the contract for the Ruta del Sol bia. We’ve been here for network, including design, fabri- Highway – one of Latin America’s 19 years.” That obser- cation, assembly and operation of most important infrastructure and vation from Luiz Antonio Bueno the entire superstructure, as well engineering works in recent years Jr., CEO of Odebrecht Colombia, as construction of a thermal pow- – and the Tunjuelo-Canoas inter- sums up a history that dates back er plant, a sewage treatment plant ceptor, a sanitation (water and to 1992. That year, the company and, finally, the Miel I hydroelec- sewer) project in Bogota. became responsible for the con- tric plant (375 MW) in Caldas, built “The resumption of the Orga- struction of oil pumping stations with roller-compacted concrete, nization’s activities in Colombian for British Petroleum for the next and still considered the world’s territory is explained by the fact two years. After that, from 1994 to highest RCC dam: 192 m high and that the country has achieved good 1995, it took charge of the Port of 354 m long. political, economic and social con- Drummond project. In later years, Having completed those con- ditions that will ensure its sustain- it added the La Loma-Santa Marta tracts in 2003, Odebrecht stayed in able development,” says Bueno Railroad to its track record, a proj- Colombia to look for new business Junior. Emphasizing that his mis- ect that resulted in the reconstruc- opportunities until, in 2009, it won sion is to restructure the Organi- INFORMA 0022_OI155_Rio_OK_INGLES.indd 72 8/3/11 5:25 PM zation’s presence in that country and make the most of opportunities and businesses, both quantitatively and qualitatively, he says that the way forward is promising, supported by an environment where the rule of law prevails. “Odebrecht is positioning itself in this country in two ways: as a contractor and as a company that invests in infrastructure, because in the next few years the Government will be developing large engineering projects structured as PPPs (public-private partnerships) and public works concessions, which foster a long-term relationship and a commitment to the development of this country,” he explains. Bueno Junior’s observations are based on truly attractive facts and figures. The country has a GDP of USD 250 billion/year, a population of 44 million people, major oil reserves, and the fourth-largest Ruta del Sol: improving transport infrastructure. Below, Jorge Barragán in one of the tunnels of the Tunjuelo-Canoas Interceptor: the nation is investing in sanitation coal reserves on the planet. It was recently rated “investment grade” (a rating agency risk category conferred on a country or company to demonstrate its ability to meet financial commitments) and has a relatively stable economy, demonstrating that it has what it takes to encourage the march of growth. Resuming operations In 2009, Odebrecht Colombia won the contract to build the Tunjuelo-Canoas interceptor. Led by Colombian Project Director Jorge Barragán, it involves building 11 km of tunnels, each about 5 m in diameter, which will convey sewage from Bogota to the future Canoas Treatment Plant. The USD 120-million project is divided into stages, starting with the sewer pipe and INFORMA 0022_OI155_Rio_OK_INGLES.indd 73 73 8/3/11 5:26 PM Ruta del Sol toll plaza: a special period for the nation’s investments in transport infrastructure construction of the tunnel leading in length. It begins in Puerto Community outreach to the treatment plant, as well as Salgar and ends in San Roque, Eder Ferracuti, President of a power tunnel at the treatment connecting the capital, Bogota, the Ruta del Sol concessionaire, plant. In line with the partnerships to the Caribbean Sea. Odebrecht observes that since operations of with Colombian companies that is also responsible for the con- the highway began in April 2010, Bueno Junior mentioned, Ode- struction of this section. Ground the need to work with the local brecht has formed a joint venture was broken in May 2011 and the community has gained promi- with Cass Constructores to build roadworks will completed in five nence and resulted in the creation the project. years. The concession period, of nine Community Service Cen- which includes operation and ters as bases for running the Ba- maintenance, is 20 years. sic Social Plan. That plan offers The Ruta del Sol Highway is a project of a completely different 74 magnitude. It is the most important The Ruta del Sol project also support programs for the com- route in a country with some of the includes the expansion and con- munities impacted by the project, fewest paved roads in Latin Ameri- struction of a stretch in rural Co- including the User Program (that ca. The 1,071-km highway involves lombia, beginning in the town of ensures constant communication a USD 2.5-billion investment and Villeta (80 km northwest of Bo- between the highway’s users and will be divided into three sectors. gota) and running through eight the concessionaire), the Safe Mo- Ruta del Sol SAS, a concessionaire departments and 39 counties, an bility Program (taking measures led by Odebrecht (62.1%), with two area representing 26.1% of na- to improve safety on the road) and Colombian partners, Corficolom- tional GDP and 30% of the popu- the Communicate and Neighbors biana (33%) and Solarte (4.99%), lation. This venture will make Program (a place where the local is responsible for Sector 2, which Colombia more competitive in the community can go to make sug- represents an investment of ap- international market and help im- gestions and complaints about proximately USD 1 billion. prove access roads to the ports of the project); the Initiatives Pro- Considered the largest and Cartagena, Santa Marta and Bar- gram (which supports productive most important section of the ranquilla, which account for 52% projects in the sphere of influence Ruta del Sol, Sector 2 is 528 km of the country’s port traffic. of Sector 2 of the highway); and INFORMA 0022_OI155_Rio_OK_INGLES.indd 74 8/3/11 5:26 PM the Reinhabit Program (which 528-km stretch of Sector 2, the res S.A., explains that they are us- seeks to mitigate the impacts on concessionaire has signed a Co- ing sophisticated heavy equipment, communities directly affected by operation Agreement with the 350 units of which were acquired the project). “It’s a huge respon- Colombian Highway Police cov- directly by Consol out of the total of sibility and a very special time. ering more than 3,000 items, 820 that will be used along the entire This is the longest highway in including 56 high-powered mo- length of Sector 2. When describ- the country, and we are respon- torcycles, dozens of cell phones ing the project, Manuel high- sible for the longest stretch. So and computers and hundreds of lights the use of three Shuttle far, there have been no exam- traffic cones, which should help Buggies for the first time on an ples of complete success in the the police patrol the area. Odebrecht project – equipment history of road concessions in In addition to operation and used to keep the layer of asphalt maintenance, under Eder Fer- smooth. “Thanks to these ma- The factors that set this new racuti’s leadership Ruta del Sol’s chines, we can keep trucks and era of concessions apart are operations also include building a pavers from bumping into each clear. As soon as they entered further 528 km and widening the other, the concessionaire’s center of existing roadway. This is an exam- speed in the execution of the Colombia,” says Eder. maintaining constant operations, the Odebrecht Infor- ple of the Odebrecht Organization’s asphalt layer so it isn’t wavy,” ma team saw attendants trained investment arm giving way to the observes Manuel, who will de- to communicate information to construction arm. Manuel Ricardo liver the project by 2016, with users, and a large-screen moni- Cabral Ximenes, Project Director the help of a workforce of 5,000 tor that displays images from of Consorcio Constructor Ruta del people. cameras already installed along Sol (Consol), the joint-venture con- the route. The people working in tractor formed by Odebrecht and that room can also determine the Colombian contracting firms Cor- exact location of each of the 70 ficolombiana and CSS Constructo- support vehicles the concessionaire uses to operate the concession, including vans, tow trucks and cranes. To ensure the safety of that Manuel Ximenes: project uses 820 pieces of heavy equipment INFORMA 0022_OI155_Rio_OK_INGLES.indd 75 75 8/3/11 5:26 PM PEOPLE DEVELOMENT Theory and practice Students have a chance to experience the daily life of a construction site written by JÚLIO CÉSAR S OARES photo by G UILHERME AFONSO A 76 quick tour of Lima, Peru, From left, Raul Rojas, Julia Alva, Alfredo Alfaro and Dennis Sanchez, participants in the Alternate E-Pr@tices Program: complete view of the profession reveals a growing city. Real estate and road projects are multiplying and changing the in July and August, and online, on a You have to build a project with the landscape. These days, investment daily basis,” said Liliana Vertiz, the desire to serve and satisfy the cli- in workers’ training and qualifica- officer Responsible for People and ent.” Dennis Sanchez, 22, a PUCP tions is crucial for the Peruvian capi- Organization at Odebrecht Peru. student, notes that TEO “shows the tal. “This is a major challenge: young While taking the course, students importance of being more than a people are absorbed into the labor are officially Odebrecht interns until good engineer. It is also important market in the last year of college, they complete the program in their to be a good person.” and generally speaking, businesses senior year. “After that, their leader Because most of the classes don’t have a vision of joint educa- will assess them and decide which are taught online, the program tion combining theory and practice, project these young people will be does not interfere with partici- which hurts the students’ grades,” working on, according to each indi- pants’ studies. “In the case of the says the Dean of the Pontifical Cath- vidual’s background,” says Liliana. Alternate E-Pr@ctices Program, olic University of Peru (PUCP), Daniel She says the selection process as the name implies, theory and Torrealva. Implemented in October of was very challenging. “There was practice go hand in hand,” says last year, Odebrecht Peru’s Alternate huge interest among students when Daniel Torrealva. E-Pr@ctices Program can help turn we introduced the program. At the The Dean of the UNI, Javier Pi- that situation around. end of the first stage of testing – sim- qué, points out that participating Fifteen of the 359 civil engineer- ilar to the Young Partner Program – in this program will enrich young ing students at the National Univer- 53 candidates passed and we needed people’s careers. “In college, they sity of Engineering (UNI) and PUCP to reduce that number.” To do so, the receive basic instruction, so it is es- who applied for the program’s se- program team introduced a new ac- sential for them to experience the lection process are already on their tivity based on improvisation. “It was practical side of the profession.” way to helping meet the challenge. important to know the ‘emotional’ Piqué also highlights the program’s The Alternate E-Pr@ctices Program side of each of the participants and benefits for Peruvian engineer- gives students an opportunity to ex- identify who, in some way, was best ing and national development. “We perience the daily life of a construc- suited to our culture,” says Liliana. will have professionals who do their tion site, learn the entire process Raul Rojas, 21, a student at UNI, jobs confidently, and since I believe of carrying out a project, and come was quick to adapt. “The Odebrecht that Odebrecht wants to establish into contact with the Odebrecht Cul- Entrepreneurial Technology (TEO) deeper roots in this country, it is ture. “The course has two stages: is a philosophy of life,” he says. important that we have this identity, face-to-face, during the holiday “It’s different, because it shows that the company’s workforce be period, from January to March and that it’s not enough to just do a job. Peruvian.” INFORMA 0022_OI155_Rio_OK_INGLES.indd 76 8/3/11 5:26 PM FOLKS From countryside to seaside Nature lover at work and play She took an early interest in the environment PHOTO: PHOTO: BRUNA ROMARO HOLANDA CAVALCANTI The ocean has become part of his life C amila Guerbas grew up on her grandfather’s farm in Mato Grosso do Sul. Since she was a girl, she has ob- served plants and animals, and it was no surprise when she decided to study Biology in college. She joined ETH Bioenergy, at the Santa Luzia Unit, three years ago. Today, at the age of 25, she represents the company on the HSE (Health, Workplace Safety and Environment) Committee of the Social Energy Project in Nova Alvorada do Sul, Mato Grosso do Sul, a town she knows very well. Her favorite pastime is fishing with her grandfather on the river that runs through the farm where she was raised. “We only catch what we can eat,” she explains. At work, her goal is to combine eco-friendly practices with economic development and production. Camila also takes part in environmental education events at local schools. “We must learn the principles of sustainability from childhood,” she says. Multiple interests A native of Conchal, São Paulo, Wilson Mario Fadel Lozano, 34, graduated in Civil Engineering in Bauru, also in São Paulo State, and has three graduate degrees – in Logistics, Administration and Project Management. He plays guitar, and his favorite style is sertanejo (Brazilian country). He loves life in the countryside and being in close contact with people. However, he has lived and worked in the Port of Santos for the last six years. He is accustomed to life on the coast and married to a local resident. He has even started enjoying the ocean more and going on boat rides. He likes Santos, but is still a loyal Corinthians fan – it never occurred to him to celebrate when the city’s soccer club won the Liberators of the Americas Cup. He took the helm of the engineering area for the port terminals company Embraport (Empresa Brasileira de Terminais Portuários) in late 2009, and has overseen construction of the Embraport Terminal from start to finish. “I’ll celebrate when the first ship docks there!” B orn in Jaú, São Paulo, Carlos Gabos has always loved machines. He got a technical diploma and went on to study Mechanical Engineering in college, when he was married with three small children. Today, all of his children are engineers, married and living on their own. Carlos, 55, has developed a liking for orchids, woodwork and cooking. On weekends, he cooks for friends and relatives, and devotes himself to fertilizing and repot- PHOTO: HOLANDA CAVALCANTI ting his orchids. “It’s a hobby that involves hard work and dedication, but the beauty of the flowers makes it all worthwhile,” he says. After three years in AFEQ (Functional Equipment Support), he is now an Equipment Manager. An engineer who cooks, grows flowers, teaches and more He also teaches. Overcoming his shyness, he gives lectures and develops programs to groom and certify key professionals for engineering and construction projects. “I believe that knowledge should be shared,” he says. INFORMA 0022_OI155_Rio_OK_INGLES.indd 77 77 8/3/11 5:26 PM SAVVY Looking for wisdom and knowledge In this issue, Odebrecht Informa is introducing Savvy: Folks who’ve Learned from Work and Life, a series of reports, stories and memories from, by and about Odebrecht Organization members Personal account by Antonio Cardilli, given to Valber Carvalho Edited for Odebrecht Informa by Alice Galeffi T he first member to tell his meetings with the communities but that was not always what they own story is Antonio Car- that were affected by construction needed. We did things differently. dilli, who joined the Or- of the Santo Antônio hydroelectric We wanted them to build accord- plant. ing to their needs, and it worked. ganization in 1979. Cardilli is the I took part in 64 participatory ing Professional Education Pro- meetings, from Calama, near gram, which began in Brazil on the Amazon region, to Abunã, on the Santo Antônio hydroelectric Bolivian border. I visited commu- plant project in Rondônia, and nities I never dreamed existed. Learning from indigenous people has been replicated at other Ode- There was one called Ramal dos I learned a lot from the Indians. brecht projects in other states and Arrependidos (Branch of the Re- Indians have no sense of time or countries. pentant), consisting of six or sev- schedules. They do things when en families who lived in the heart they feel like it. A funny thing hap- of the rain forest. pened. We scheduled a meeting In a video statement given to reporter Valber Carvalho, he de- 78 Today we don’t have any problems creator of Acreditar, the Continu- with the resettled communities. scribes, among other things, how The real Brazilians are the ones in an indigenous community for the Acreditar program got started, out there in the Amazon, sticking 9 am. The first Indian arrived at his relationship with indigenous to the land and giving it its proper 5 pm. Their clock is biological, peoples and the thrill of seeing value. We were the newcomers, not one that tells time like ours, a worker return his Family Grant and why had we come? To move and we have to understand that to card. Cardilli describes himself as them away. We would have to re- work with them in harmony. a man who likes people and works settle them because progress was for their good – a “peopologist.” coming. How could we go about Missing skills Here are some excerpts from it? We began to hold meetings If you look back at the history of Cardilli’s statement. The full video with them so they could partici- Rondônia, you’ll see that extrac- version (16 minutes) can be viewed pate in decisions. In the past, not tion has always been part of the at Odebrecht Informa’s website long ago, two or three technicians region’s economic life: in the 18th (www.odebrechtonline.com.br). would fly over an area in a plane, century there was a rubber boom, take a look at a community and and then came the cycle of con- Arriving in the Amazon say: “That one there, we’ll give it a struction of the Madeira-Mamoré I joined the Madeira Project in school; that one will get a hospital; Railway, in the late 19th, early 2005, and soon started to attend and we’ll build a road over there,” 20th centuries. The last boom was INFORMA 0022_OI155_Rio_OK_INGLES.indd 78 8/3/11 5:26 PM the mining period, which was the most predatory of all, and lasted for years. And there was a nagging question in my mind: “What can we do to change this situation?” Then we conducted a survey in the region and found that al- s though there were 30,000 unem- Antonio Cardilli giving a talk in Rondônia: “Are you a ‘peoplogist’?” ployed people in Porto Velho, if we had started the project that day, we could only count on 30% of the local population at most, given the lack of job skills there. The rest would have to come from elsewhere. That is, we would have to bring in about 8,000 or more people, which would aggravate the social problems in region, such as poor sanitation (water and sewer), education, health, public safety, etc. Inspiration for Acreditar That’s when the light bulb lit up: “We have to change this story. We can’t build this project the way we’ve always done.” There was only one way to do that, which was trying to provide the local people with the necessary skills. We looked for a government or private entity that had already done something similar on that scale. (At the time we were thinking of grooming 10,000 eligible people.) We looked all over Brazil and couldn’t find one. We just found bits and pieces that didn’t suit our needs. That’s when I decided to put this program together and call it Acreditar – “Believe.” I have to believe that society will get on board with this program; that there will be students INFORMA 0022_OI155_Rio_OK_INGLES.indd 79 79 8/3/11 5:27 PM to educate and train. And I believe cal people. And that makes a big that?” A ‘peopologist’ is someone we can provide them excellent job difference. who likes people. Does the strong smell of workers make you sick to skills and hire them to build this project. Beginning of Acreditar Worker returns Family Grant card your stomach? If it does you should Given the success of Acreditar, sweat disgusts you, you should go, I arrived here in Porto Velho on we got a visit from President Lula because you’re in the wrong place. January 14, 2008, along with part last year, which was overwhelm- of the team to start up the pro- ing, not only for me but for the gram. whole team there. Lessons from his grandfather We went through the neighbor- One of our workers handed his Someone else who taught me hoods to tell people about the pro- Family Grant card to the president, to like people was my grandfather. gram: we visited churches, com- telling him: “I don’t need this any- He took good care of his livestock, munity associations, soccer fields more. Thank you for your help, the horses and donkeys that and bars. Wherever there were but now I can walk on my own two worked for him, and when those more than four people in a bar we legs. I’m a citizen. I’m a first-class animals reached a certain age, would stop, open the van and ex- citizen. I’m just as worthy as any when they didn’t have the strength plain the program. It worked – in other.” It was incredibly moving. to work on the farm, my grandfa- one week, I had 5,000 applicants. If you ask me if I cried, I’m not ther didn’t sell them off like most ashamed to say I did. I really did. of his neighbors, who sold them to We began teaching people job skills six months before break- the abattoirs. Are you a “peopologist”? those animals out to pasture and job market. One day someone Here’s what I say: liking people let them die of old age. He’d say: said, “You’re just like a baker.” I doesn’t mean you’re their friend. “Son, that animal worked for me said: “A baker?” “You’re kneading I’m not those people’s friend. I and helped me, so now I’m going bread for someone else to eat.” don’t have a close relationship to take care of him.” He’d take I told him I didn’t care. This was with them, but I work for their corn out to feed the livestock ev- an opportunity to get to know the good. All my decisions are based ery day and I’d go with him. That workers, and they were getting on helping people. had a big influence on my child- ing ground for the plant. They graduated and went out into the 80 leave. If the stench of people’s Not him. My grandfather put to know my company, my orga- I use the term “peopologist.” hood and I think that it influenced nization. What I wanted was for When a recent graduate or train- my personality as well. It made them to have lots of job offers in ee comes to work with me, the me come to like people, because the future, and for us to be their first thing I ask the kid is: “Do you a person who treats animals that first choice. You can see the re- like people?” “Yes, I do,” he says. way – well, I don’t even need to say sult: 85% of our workforce are lo- “Are you a ‘peopologist’?” “What’s how well he treated people. INFORMA 0022_OI155_Rio_OK_INGLES.indd 80 8/3/11 5:27 PM Next issue: Communities rESPONSIbLE FOr COrPOrATE COMMUNICATION AT CONSTrUTOrA NOrbErTO ODEbrECHT S.A. Márcio Polidoro Founded in 1944, ODEbrECHT is a Brazilian organization made up of diversified businesses with global operations and world-class standards of quality. Its 140,000 members are present in the Americas, the Caribbean, Africa, Asia and Europe. 022_OI155_Capa_ING.indd 2 rESPONSIbLE FOr PUbLICATIONS PrOGrAMS AT CONSTrUTOrA NOrbErTO ODEbrECHT S.A. Karolina Gutiez bUSINESS ArEA COOrDINATOrS Nelson Letaif Chemicals & Petrochemicals | Andressa Saurin Ethanol & Sugar | Bárbara Nitto Oil & Gas | Daelcio Freitas Environmental Engineering | Sergio Kertész Real Estate Developments | Coordinator at Odebrecht Foundation Vivian Barbosa EDITOrIAL COOrDINATION Versal Editores Editor-in-Chief José Enrique Barreiro Executive Editor Cláudio Lovato Filho English Translation by H. Sabrina Gledhill Art/Graphic Production Rogério Nunes Graphic Design and Illustrations Rico Lins Photo Editor Holanda Cavalcanti Electronic Publishing Maria Celia Olivieri Printing 1,600 copies | Pre-Press and Printing Pancrom EDITOrIAL OFFICES Rio de Janeiro +55 21 2239-1778 | São Paulo + 55 11 3641- 4743 email: versal@versal.com.br Originally published in Portuguese. Also available in Spanish. 8/1/11 9:52 AM # 155 vol. XXXVIII July/August 2011 English Edition photo: ricardo telles ODEBRECHT informa INNOVATION AND TECHNOLOGY “People show their creativity by proving to be capable of viewing reality from different angles and taking pleasure in playing with ideas” TEO [Odebrecht Entrepreneurial Technology] INNOVATION AND TECHNOLOGY # 155 VOL . XXXVIII JUL/AUG 2011 022_OI155_Capa_ING.indd 1 Creativity and the spirit of service come together in a transforming encounter 8/1/11 2:21 PM
Similar documents
Odebrecht Informa
AT CONSTRUTORA NORBERTO ODEBRECHT S.A. Karolina Gutiez BUSINESS AREA COORDINATORS Nelson Letaif Chemicals & Petrochemicals • Andressa Saurin Ethanol & Sugar • Bárbara Nitto Oil & Gas • Daelcio Frei...
More information