Actiance Datasheet Socialite

Socialite
MAKING SOCIAL MEDIA PAY DIVIDENDS FOR YOU
AT A GLANCE
Maximizes the value of social
media by empowering distributed
teams to share pre-approved content,
interact with clients and prospects,
and analyze the impact of published
content – all without compromising
your compliance requirements.
Powerful Engagement
HIGHLIGHTS
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Content publication: post to Facebook, LinkedIn, and/or Twitter from a central console
Content moderation: ensure authenticity of voice while remaining compliant
Account delegation: delegate access rights to social media accounts to others
Analytics: assess how content is resonating and identify key influencers
Salesforce integration: populate Salesforce contacts with Socialite activities
Key Benefits
• Build and maintain a book
of business
• Acquire new customers
• Strengthen customer relationships
Easy content publication
With Socialite, Marketing can quickly and easily upload articles, blogs, etc., to the firm’s
content library, from which distributed teams (e.g., sales reps) can pick and choose which
pieces of content they would like to send on to their respective networks. In this
way, they can better engage with their networks, building a rapport with their clients
or scouring for new opportunities.
• Enhance individual and
corporate brands
• Meet corporate governance,
legal, and regulatory compliance
requirements
Authenticity of voice
Are you grappling with how social
media can add to your bottom line?
Socialite ensures that free-form content can be pre-reviewed prior to release.
Moderation can be automated by cross-referencing against a lexicon library or routed
through a pre-approval workflow for Compliance to review. As social media is all
about uniqueness, Socialite enables the best of both worlds: authenticity of voice
and compliance with applicable guidelines.
Many organizations believe that social
media is fast becoming an effective
platform for business communications
for several reasons: it’s viral,
it’s cost-effective, and it’s popular.
Business intelligence and insights
Being able to identify life-changing events (e.g., job switch, marriage) and key influencers in
the socialsphere can pay off in the long run. Reps can leverage the key influencers to either
expand their own networks or foster closer business ties. Similarly, tracking and measuring
the impact of distributed content enables reps to refine their marketing campaigns.
Holistic view of sales activities
In addition to content publication and analytics, Socialite integrates with Salesforce,
facilitating sales contact activity management and forecasting. Through Actiance’s
Salesforce Connector, Socialite maps Socialite connections to Salesforce contacts and
feeds social media activities into Salesforce, giving salespeople the ability to view all
of their sales activity, no matter the source, within their Salesforce accounts.
Firms in many industries want to
empower distributed teams like
sales and customer services to use
social media securely, productively,
and compliantly to expand personal
and corporate brands, deepen
customer relationships, and build
a book of business.
Consolidated newsfeed
Insightful analytics
Seamless Enablement
HIGHLIGHTS
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Content monitoring: send alerts for potential policy violations
Content moderation: pre-approve content
Activity control: manage access to over 200 different features
Content remediation: automatically delete inappropriate content
Contextual transcripts: capture all posts, messages, and comments in context
Contextual transcripts
Powerful monitoring
Organizations have the option to monitor all LinkedIn, Twitter, and Facebook pages
to ensure brand integrity and to prevent the leakage of confidential information.
Lexicons can be set up to trigger the system to catch and hold those messages that
contain pre-defined keyword, phrase, or regular expression. Once a message is
held, an alert is sent to the compliance team to let them know that a policy violation
may have occurred, based on the lexicon match.
Another powerful monitoring tool is the ability to automatically remove inappropriate
content from a Facebook Fan or Group page. Content could be in violation of a corporate
policy or perhaps an industry or government regulation. Socialite can be configured to
automatically remove inappropriate content, if a lexicon keyword or phrase is detected.
Stress-free compliance
Socialite ensures that all of a firm’s social media activities are carried out in
accordance with all applicable corporate governance, legal, and regulatory requirements.
For instance, if you are subject to regulatory requirements that prohibit Facebook Likes
or LinkedIn Recommendations, Socialite can be configured to block only these features
and only access to the other features within that site.
Finally, Socialite is able to log and archive all of a user’s activities and content posted
to Facebook, LinkedIn, and Twitter, regardless of the location or device used. Moreover,
Socialite’s TrueCompliance TM ensures that everything captured can be exported to the
customer’s archiving system for information governance or eDiscovery purposes.
Actiance, Inc.
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