media kit - Groupe Germain

par Germain
MEDIA KIT
2014-2015
An exclusive lifestyle
magazine for the guests of
Groupe Germain Hospitalité
media kit
2014-2015
CHIC is all about charm and style. It addresses
business travellers staying at Le Germain Boutiquehotels in Québec City, Montréal, Toronto and Calgary,
as well as ALT Hotels in Montréal, Québec City,
Toronto, Halifax and Brossard.
The magazine’s unique and fresh perspective
complements the feel-at-home experience our hotels
offer and our guests appreciate. To be read in the
comfort of one of our properties, CHIC is the go-to
source for travellers to navigate the city easily and
efficiently and later take home to plan future
outings. Each issue will provide keen insights into
the secrets of the designers and artists who share
with Groupe Germain Hospitalité a passion
for beautiful things.
Ce magazine
est à vous.
Yours to keep.
par Germain
numéro
issue
PP42191527
THE CLEVER CONTENT AND UNIQUE
VOICE OF THIS MAGAZINE TAKE LIFESTYLE TO A WHOLE NEW LEVEL
of ELEGANCE AND refinement.
PP42191527
By Germain
Ce magazine
est à vous.
Yours to keep.
Two issues
per year,
in April and
September
la mode sur
les grands chemins
High Road to Fashion
rencontres
we meet
George Stroumboulopoulos
Daniel Vézina
Normand Laprise
par Germain
londres 2012
prêts pour les jeux
ready for the games
à l’intérieur
POP par alt
inside
numéro
issue
passion vélo
head over wheels
chic
+
Montréal émergent
(Re-)Emerging Montréal
Tesla
la coqueluche mobile
The Mobile Star
calgary
sous toutes ses coutures
inside & out
par Germain
numéro
issue
Jamie Fobert
minimalisme inspiré
inspired minimalism
montréal
ville de design
city of design
+
à l’intérieur
POP par alt
inside
toronto - montréal - québec - calgary
nos bonnes adresses
our concierges’ picks
chic
Ce magazine est à vous. Yours to keep.
GERMAG11-Mag-2.indd 1
par Germain
ange et démon
xavier, anyways
recrudescence
rawlicious
la belle
et culturelle
toronto
the cool &
the cultural
transit
CHIC par Germain is a vibrant and sophisticated
lifestyle publication offering advertisers a high-end
readership and exclusive national distribution.
un lundi à Kigali
Monday, in kigali
goûter
niagara
tasting
Été / Summer 2011
Nous vous offrons ce magazine en cadeau.
This magazine is a gift for you.
GERMAG11-GERMAIN-v12.indd 1
THE MAGAZINE
•A bilingual, high-end, perfect bind magazine in a modern format on luxury paper.
readership and circulation
Distributed in rooms at the ten Le Germain Boutique-hotels and ALT Hotels throughout Canada
Distributed directly to subscribers by mail, polybagged (5,000).
Available at close to 40 Audi dealers across Canada (1,700).
Available on certain SWISS flights and in certain SWISS lounges.
READERSHIP
Guests at our five Le Germain Boutique-hotels in Québec City,
Montréal, Toronto (Mercer and Maple Leaf Square),
and Calgary…
• Tend to be men rather than women (60%)
• Are usually travelling on business (80%)
• Are between 35 and 65
• Travel solo
• Are educated, sophisticated, and loyal
• Come mainly from Canada and the United States
• Have an annual family income of $200,000+
11-11-17 4:20 PM
premier numéro premiere issue
xavier
dolan
à table !
foodies
•
•
•
•
+
Émilie Heymans
Guests at our five ALT Hotels in Montréal, Brossard, Québec City,
Toronto, and Halifax…
• Are well-informed and care about the environment
• Are usually travelling on business (80%)
• Are between 35 and 65
• Are educated
• Have an annual family income of $140,000+
• Prefer a no-frills-chic approach, which adds to their experience
Fun, clever, and relaxed, each and every ALT Hotel is just as unique as its guests.
11-05-25 1:35 PM
85,000
readers
per issue
The magazine has
pride of place on
all our comfy beds.
EDITORIAL CONTENT
CHIC par Germain magazine is dedicated to travel, fashion, design, fine dining,
and unique personalities.
Chic Traveller: travel accessories and
trendsetting outfits for travelling with style.
4. une part d’utilité, une part de style... avec cette
montre-bracelet, vous ne raterez aucun vol,
ni l’occasion de faire bonne impression.
Montre Tissot chronograph lady, 9 225 $, tissotshop.com
rEbEcca Taylor
5. complétez votre look avec un somptueux col
en fourrure de renard qui réchauffe sans alourdir.
col de fourrure Giochi de ‘s Max Mara, 285 $,
sur MaTcHEsFasHion.coM
6. pour pimenter votre tenue de vol, optez pour
un pantalon fait en tissu extensible dont l’imprimé
intense crée l’illusion d’un vêtement sur mesure.
pantalon cigarette à blocs de couleurs
de rebecca Taylor, 325 $, rebeccataylor.com
7. Enveloppez votre plus précieux compagnon
de voyage dans un étui coquet et pratique, avec
des fentes pour les cartes et l’argent.
Étui pour passeport de Mulberry, 270 $, mulberry.com
8. plus jamais la batterie de votre téléphone
ne s’épuisera, grâce à ce sac exquis qui sert
également de borne de recharge. sac-pochette
Everpurse orange, 249 $, sur everpurse.com
Think rich layers and bold accessories
for an airplane-friendly look that is
perfectly polished.
Young entrepreneurs, artists to watch
and creative designers define
what’s POP!
Chic Destinations: featuring a new
Germain destination every issue.
2. une paire de lunettes d’aviateur classiques
dissimulera avec élégance les effets d’un vol de nuit.
verres fumés Tiffany & co 3041, 330 $,
chez sunglass Hut et certains détaillants
3. pour le confort luxueux par excellence, enfilez ces
chaussons impossibles à ignorer... peignoir non inclus.
chaussons à imprimé animal Massimo Dutti, 148 $,
sur massimodutti.com
Pink TarTan
créez un look à la fois recherché
et confortable pour l’avion, en superposant
des morceaux de qualité et en osant
les accessoires éclatants.
Clever and straight-talking, the
“It’s CHIC to be POP” section shares
the trendsetting lifestyle of the modern
traveller striving to enhance his or
her travel experience.
Foodies: food trends and restaurants
to discover.
1. coupe très ample, bleu électrique — la couche
parfaite à ajouter pour bloquer les courants d’air.
pink Tartan, 795 $, sur pinktartan.com et à la boutique
pink Tartan de Toronto
sky-HigH style
+
Transit: great stories about the world’s
top places.
Max Mara
chic style
Un style à
la haUteUr
Trendy: trends we like.
A Coffee With: interviews with creative
and interesting personalities.
v o y a g e ur c hic tr av e l l e r
par Stephanie Gray
1 page
DPS
C2
C3
c4
c2-p3
1x
5,000
9,250
5,750
5,750
6,250
11,250
2x
4,750
8,788
5,463
5,463
5,938
10,688
4x
4,500
8,325
5,175
5,175
5,625
10,125
1. This electric blue in an oversized shape is the perfect layering
piece to stay warm in the chilly cabin. Pink Tartan, $795,
available at pinktartan.com and Pink Tartan Flagship in Toronto
2. A pair of classic aviators will fashionably disguise any sins
post red-eye. Tiffany & Co 3041 sunglasses, $330, available at
Sunglass Hut and select retailers
3. For the ultimate in comfort meets style, say yes to a bold
pair of smoking slippers, robe not included. Massimo Dutti
Animal Print Slipper, $148, massimodutti.com
4. Part-function, part-style, a statement wrist watch will not
only make sure you catch your flight, but look good doing it.
Tissot Chronograph Lady, $9,225, tissotshop.com
Tiffany & Co
5. Complete your look with a luxurious fox fur collar that will add
warmth without weight. ‘S Max Mara Giochi fur collar, $285,
MATCHESFASHION.COM
TissoT
6. Pump up your airplane attire with a powerful print that creates
the illusion of a tailored pant, but done in a stretchy fabric.
Rebecca Taylor Blocked Cigarette Pant, $325, rebeccataylor.com
7. Dress up your most prized travel companion with a pretty
yet practical cover, complete with slots for cards and cash.
Mulberry Passport Cover Wallet, $270, mulberry.com
MassiMo DuTTi
GarniEr nuTriTionisTE
EvErpursE
20
8. Never worry about your phone losing juice with a sleek and
très chic clutch that doubles as a charging station.
Everpurse Persimmon leather clutch, $249, everpurse.com
9. Look bright and chipper after a long flight with this
purse-friendly pick-me-up. Garnier Nutritioniste Skin Renew
Anti-Dark Circle Eye Roller, $19.99
garnier.com
C h iC pa r g e r m a in
www. hot e l bout i que . com
21
chic design
« Pour moi,
un bon
design est
un design
vrai. »
“For me, a
good design
is a true
design.”
Rates*
Size
9. ayez l’œil vif et pétillant même après un long vol,
grâce à ce produit tonifiant à glisser dans le sac à main.
bille roulante anti-cernes Garnier nutritioniste, 19,99 $
garnier.com
MulbErry
À la rigueur anthracite de la cuisine ultrafonctionnelle
se marie la douceur du coin dînette,
meublé d’une douillette banquette.
Mosaïque à rayures, Bisazza. Suspension Tolomeo,
Artemide. Fauteuils Louis Ghost par Philippe Starck
pour Kartell en plexi bleuté.
The charcoal grey kitchen might be super practical,
but it also boasts a cozy dining nook with
comfy bench seating.
Striped mosaic, Bisazza. Tolomeo suspended lamp,
Artemide. Blue Plexiglas Louis Ghost chairs by
Philippe Starck for Kartell.
T
Partout, le spectacle changeant de
la nature s’impose. Et des accents
colorés font vibrer la trame sobre
des murs gris soie et des moulures
blanc mat.
Suspension Luceplan, Triede Design.
30
rente ans déjà que son « équilibre dans le paradoxe »
engendre des décors saisissants, élégants mais faciles
à vivre, actuels mais intemporels. René Desjardins élève
le design au rang d’art, tout en imaginant des solutions
astucieuses qui magnifient le quotidien et rendent les gens
heureux. « Pour moi, un bon design est un design vrai », affirme
avec conviction cet inconditionnel du Bauhaus, de Le Corbusier
et Mies van der Rohe. « Mon rôle, c’est d’organiser bellement
la vie. De penser au moindre petit détail — l’emplacement
d’une prise de courant ou d’une bouche de climatisation, par
exemple — pour que tout soit fonctionnel, pratique, absolument
confortable et, à la fois, empreint de beauté. J’aime les contrastes,
le minimaliste et le foisonnant, le luxe et la simplicité, le brut et
le raffiné, le chaud et le froid. C’est peut-être ce qui me caractérise
le mieux, cet heureux mariage des contraires, comme ces vieilles
boîtes à fleurs en bois patinées par le temps que j’ai déjà posées
sur une somptueuse table de salle à manger en cristal étincelant. »
All around the house, the shifting displays
put on by the natural world outside aren’t
to be missed. And the splash of natural
colour really brings the silk grey walls and
matte white mouldings to life.
Luceplan suspended light, Triede Design.
T
hirty years ago and his “balance in the paradox” was already
adding up to extraordinary décors: elegant but ready to
live in, contemporary yet timeless. René Desjardins has
made design an art form, all the while coming up with clever
solutions that magnify everyday life and bring a smile to faces.
“For me, a good design is a true design,” says Desjardins, an ardent
admirer of the Bauhaus school, not to mention Le Corbusier and
Mies van der Rohe. “My role is to organize life and give things
a nudge in the right direction. I think of every little detail—where
a socket or vent should go—so that everything works and it’s all
practical, totally comfortable, and beautiful, too. I like contrasts:
being minimalist here and lavish there, sumptuous and simple,
raw and refined, hot and cold. That’s perhaps what I’m best
known for: the happy coming together of contrasts, like the old
wooden flower boxes which were starting to show their age that
I set on a gorgeous dining table made from glittering crystal.”
C h iC pa r g e r m a in
www. hot e l bout i que . com
photo David Giral
*Net rates in Canadian dollars. Applicable taxes must be added. Preferential positioning, add 10%.
Certified agencies, add 15%. Insert rates upon request.
31
montréal
Les gens, les lieux qui font battre
la métropole
The people and places at the heart
of Québec’s biggest city
par Carole Schinck
CLOSING DATES – 2014/2015
MONTRÉAL
ÉMERGENT
Issue
Spring 2014
Fall 2014
Spring 2015
Fall 2015
Reserve by
February 7
August 1
February 6
August 7
Material
March 7
September 5
March 6
September 4
Publication
April 4
September 26
March 27
September 25
(Re-)Emerging Montréal
O
n le croit morose et voilà qu’il renaît…
plus effervescent, énergique et créatif que
jamais. Montréal ne cesse de se réinventer,
au rythme de ses festivals et de ses événements,
à la faveur de sa mixité culturelle, mais surtout,
sous l’impulsion d’hommes et de femmes
visionnaires, instigateurs d’un éventail de projets
précurseurs. Petit tour d’horizon du Montréal
émergent, celui des quartiers qui bougent et qui
proposent au visiteur curieux un foisonnement
unique d’expériences à la gloire des sens.
J
ust as people were beginning to write Montréal
off, it’s back: bigger, brighter, and more creative
than ever. It’s a city that is forever reinventing
itself, with world-renowned festivals and events,
an enviable blend of world cultures, and—perhaps
the key ingredient—trail-blazing men and women
behind a host of bold projects. So come with us
on a quick tour of a city that’s back with a bang,
a city of happening neighbourhoods and a
treasure trove of unique experiences just waiting
to be discovered.
www. hot e l bout i que . com
GERMAG13-Mag-6_42-84.indd 64
13-09-27 4:40 PM
GERMAG13-Mag-6_42-84.indd 65
65
13-09-27 4:43 PM
PP42191527
techniCAL spEcifications 2014-2015
Ad Sizes
Ce magazine
est à vous.
Yours to keep.
Size
Trim*
Non-Bleed
Bleed
DPS**
17 1/4˝ X 10 7/8˝
16 1⁄2˝ X 10 1⁄8˝
17 1⁄2˝ X 11 1⁄8˝
1 page
8 5/8˝ X 10 7/8˝
7 5/8˝ X 10 1/8˝
8 7⁄8˝ X 11 1⁄8˝
par Germain
numéro
issue
Advertisers must supply a bilingual ad.
* Safety clearance for live type must be 1/4” inside the trim size.
** Ad must be supplied in its original format.
***When ads are bleed, trim marks must be set OUTSIDE of the 1/8“ bleed (Offset).
rencontres
we meet
George Stroumboulopoulos
Daniel Vézina
Normand Laprise
la mode sur
les grands chemins
High Road to Fashion
double page SPREAD
Bleed
17 1/4˝ X 10 7/8˝
+ bleed 1⁄8˝
+
Montréal émergent
(Re-)Emerging Montréal
Tesla
la coqueluche mobile
The Mobile Star
1 page
BLEED
8 5/8˝ X 10 7/8˝
+ bleed 1⁄8˝
Material Transfers
double page
non-bleed
16 1⁄2˝ X 10 1⁄8˝
1 page
non-bleed
7 5/8˝ X 10 1/8˝
›› On CD or DVD:
QB Media
Y
c/o CHIC par Germain Magazine
2200, rue Cyrille-Duquet, suite 100
Québec City (Québec) G1N 2G3
›› Via FTP:
ftp.yqbmedia.com
user: groupegermain
password: dbbfb6d9ff
folder: Chic_Magazine No7
›› By email:
publicite@yqbmedia.com (10Mb max.)
N.B.: All ad material transferred via FTP must be accompanied
by a low-resolution PDF or JPG for approval reference.
Technical Specifications
for more information, contact:
A) Supply final material on DVD or CD or by FTP
transfer. We prefer that you send a highresolution PDF/X-1a respecting the ad size.
You may also supply your document in
InDesign, Illustrator or Photoshop (Mac-based).
Please make sure all graphics (photos,
illustrations, logos) are in EPS or TIFF format
(CMYK), all fonts are included and all images
are at a minimum of 300 dpi. Electronic files
must be accompanied by a proof made from
file. CHIC par Germain magazine is not
responsible for any material NOT accompanied
by a colour proof.
B) Total ink coverage for pictures should not
exceed 300%. For deeper black (rich black),
use 60C, 40M, 40Y, 100K.
C) When ads are bleed, trim marks must be set
OUTSIDE of the 1/8“ bleed.
CHIC par Germain magazine is a creation
of YQB Media, Brand Publisher.
www.yqbmedia.com
D) Additional charges will be invoiced if material
is not per spec requirements, e.g., wrong
format, low-resolution images, RGB files, spot
PMS colour, missing files, missing fonts, etc.
The hourly rate is $100.
We can create and produce your ad. Additional
charges are then invoiced to the client at an hourly
rate of $125.
Final artwork must be approved by Groupe Germain
Hospitalité. Please send a low resolution PDF to:
Stacey Masson
National Communications Director
Tel.: 514 954-4414, ext. 224
Fax: 514 985-6069
Email: smasson@hotelboutique.com
advertising
josée arsenault
418 929-8989
josee@arsenaultcommunication.com
advertising material
Kathleen Forcier
418 687-6048
kathleen@yqbmedia.com
editorial content
Anne-marie boissonnault
418 687-6048
annemarie@yqbmedia.com