omnicanalita` e mercato del lavoro

Transcription

omnicanalita` e mercato del lavoro
OMNICANALITA’ E MERCATO DEL LAVORO
Borgo di Tragliata - 14 Maggio 2016
#1 #2
#3
#1. Digital disruption is more than a
technology shift. It’s about transforming
business models and customer’s engament.
#1 #2
#3
#2. Digital disruption moves with increasing
strenght and magnitude.
#1 #2
#3
#3. Digital disruption acts across all industries.
#1 #2
#3
8
RETAIL. THE OMNICHANNEL DISRUPTION
AMBIENT
PEOPLE
OMNICHANNEL IMPACT ON AMBIENT
3X1 Made Here - New York
OMNICHANNEL IMPACT ON AMBIENT
3X1 Made Here - New York
OMNICHANNEL IMPACT ON AMBIENT
Sisheido - Tokyo
OMNICHANNEL IMPACT ON AMBIENT
Sisheido - Tokyo
OMNICHANNEL IMPACT ON AMBIENT
Sisheido - Tokyo
OMNICHANNEL IMPACT ON AMBIENT
Burberry - London
OMNICHANNEL IMPACT ON AMBIENT
Burberry - London
OMNICHANNEL IMPACT ON AMBIENT
Burberry - London
OMNICHANNEL IMPACT ON AMBIENT
The Klepierre Interactive Wall
OMNICHANNEL IMPACT ON PEOPLE
3 LEVELS
OMNICHANNEL IMPACT ON PEOPLE. LEVEL 1. IN STORE
OMNICHANNEL IMPACT ON PEOPLE. LEVEL 2. MARKETING SERVICES
Social Media
Manager
Seo/Sem
Specialist
Web Content
Editor
Community
Manager
Digital PR
Manager
Web Analyst
OMNICHANNEL IMPACT ON PEOPLE. LEVEL 3. CENTRAL COORDINATION
CHIEF REVENUE
OFFICER
RETAIL FIELD
MANAGERS
WHOLESALE FIELD
MANAGER
OMNI-CHANNEL
MANAGER
OMNI-MEDIA
MANAGER
CONCLUSIONS
31
Peter Senge
GRAZIE!
gianluca.monteleone@mashfrog.com