arbitron july, august, september 2010

Transcription

An In-depth Look at the Radio Market in Orlando
Presented by
A R B I T R O N J U LY, A U G U S T, S E P T E M B E R 2 0 1 0
To Our Valued Customers,
Cox Media Group – Orlando Radio is proud to present the 67th edition of the
Orlando Radio Buyer’s Guide. I am delighted to introduce our very first,
redesigned PPM edition!
The quarterly Buyer’s Guide has been a valuable resource for many of our
customers, and it remains very important for me to know that it continues to
serve your needs, especially now that we are embarking on a new chapter in
radio ratings measurement with PPM. As you know, it has always been our
goal to present you with the most unbiased information to help you plan your
radio media strategy for the Orlando market. To this end, if there is information
that you would like to see included or dropped from the publication, please
don’t hesitate to contact me. The only way we can maintain our Buyer’s Guide
as a useful tool for buying in a PPM world is to hear from you.
As always, I want to thank you for your involvement with Cox Media Group –
Orlando Radio.
Sincerely,
Susan Larkin
Vice President/Market Manager
Cox Media Group – Orlando Radio
• Market Overview
• Station by Station Analysis
• Multi-Daypart Rankers
• Additional Rankers and Trends
• Qualitative
•
Scarborough Categories
•
Orlando Market Profile
•
Individual Radio Station profiles
• Glossary of Radio Terminology
July / August / September - 2010 Arbitron
June 24-September 15, 2010
Presented by
MARKET
OVERVIEW
ORLANDO RADIO
Lifegroups
Adult Contemporary
Religious
WMGF-FM - Soft
WMMO-FM - Rock
WOMX-FM - Hot
WOKB-AM
WRMQ-AM
WTLN-AM
Children
Rock
WDYZ-AM
WHTQ-FM - Classic
WJRR-FM - Alternative Rock
Classic Hits
WOCL-FM
Jazz
WLOQ-FM
Contemporary Hit Radio
WJHM-FM - Rhythmic/Urban
WPYO-FM - Rhythmic/Urban
WXXL-FM - Pop
Country
WWKA-FM
Spanish
WNUE-FM
WONQ-AM
WOTS-AM
WPRD-AM
WRLZ-AM
WRUM-FM
News/Talk/Sports
WDBO-AM - News/Talk/Sports
WFLF-AM - News/Talk/Sports
WHOO-AM - All Sports
WTKS-FM - Talk
WYGM-AM - Sports
WORL-AM - News/Talk
Urban
WCFB-FM - A/C
STATION SUMMARY
For Stations Listed in this Report
Home to Arbitron Metro Area
(s) WCFB-FM
(s) WDBO-AM
(s) WFLF-AM
WHOO-AM
(s) WHTQ-FM
(s) WJHM-FM
WLOQ-FM
(s) WMGF-FM
(s) WMMO-FM
(s) WNUE-FM
94.5
580
540
1080
96.5
101.9
103.1
107.7
98.9
98.1
§
§
§
Outside Arbitron Radio Metro Area but home to DMA
(s) WOCL-FM
(s) WOMX-FM
WORL-AM
(s) WPYO-FM
WRLZ-AM
(s) WRUM-FM
(s) WTKS-FM
(s) WWKA-FM
(s) WXXL-FM
(s) WYGM-AM
§
§
§
§
105.9
105.1
660
95.3
1270
100.3
104.1
92.3
106.7
740
§
§
WAOA-FM
WBVD-FM
WHKR-FM
WHOG-FM
(s) WJRR-FM
WKRO-FM
WLRQ-FM
WMMB-AM
WNDB-AM
WNDD-FM
§
§
§
§
§
§
98.5
94.1
97.1
§
§
Bradford
WPCV-FM
WRUF-FM
WSKY-FM
•Gainesville
Alachua
Putnam
§
§
§
§
< > Indicates home status is based on station’s Alternate City
ID, rather than on station’s legally authorized City of License.
§
Orlando
and Orlando-Daytona Beach-Melbourne DMA ®
TSA and DMA sampled in Spring and Fall only.
Metro Rank: 34
Market Surveyed: Winter, Spring, Summer, and Fall
Flagler
Levy
Marion
•
Daytona Beach
• Ocala
Metro
Volusia
Citrus
Sumter
Lake
Hernando
TSA
Seminole
Orange
Titusville •
DMA ®
• Orlando
Cocoa •
Osceola
Pinellas
• Lakeland
• Winter
Haven
Brevard
Pasco
Hillsborough
• Clearwater
• Tampa
Melbourne •
Polk
• St. Petersburg
Indian River
Manatee
• Bradenton
Highlands
Hardee
93.7
98.5
102.3
640
103.3
§ 100% Simulcast requesting Total Line Reporting under
primary station’s call letters.
St. Johns
Clay
97.5
103.7
97.3
§
WOGK-FM
WSBH-FM
WTRS-FM
WVLG-AM
WVYB-FM
(s) Authorized user of the service as of the publication date.
Outside Arbitron Radio Metro Area and the DMA
WKTK-FM
WLLD-FM
WOSN-FM
107.1
95.1
102.7
95.7
101.1
93.1
99.3
1240
1150
95.5
• Sebring
Vero Beach•
Okeechobee
§
ORLANDO RADIO
Group Owners
CBS Radio
Rama Communications
WJHM-FM (CHR Rhythmic)
WOCL-FM (Classic Hits)
WOMX-FM (Hot A/C)
WOKB-AM (Religious)
WLAA-AM (Spanish)
Mega Communications
Salem Communications
WNUE-FM (Spanish Contemporary)
WTLN-AM (Religious)
Clear Channel
Gross Communications
WLOQ-FM (Jazz)
Florida Broadcasters
WONQ-AM (Spanish Tropical)
WRMQ-AM (Gospel)
WFLF-AM (News/Talk/Sports)
WJRR-FM (Alternative Rock)
WMGF-FM (Soft A/C)
WYGM-AM (Sports)
WRUM-FM (Spanish)
WTKS-FM (Talk/Personality)
WXXL-FM (CHR-Pop)
Genesis Communications
WHOO-AM (All Sports)
J & V Communications
Cox Media Group
WOTS-AM (Spanish News/Talk)
WPRD-AM (Spanish News/Talk)
WCFB-FM (Urban A/C)
WDBO-AM (News/Talk)
WHTQ-FM (Classic Rock)
WMMO-FM (Rock A/C)
WPYO-FM (CHR Rhythmic)
WWKA-FM (Country)
ABC Radio
WDYZ-AM (Children’s Radio)
Radio Luz, Inc.
WRLZ-AM (Spanish Contemporary)
A/C = Adult Contemporary
ORLANDO MEDIA
Addresses & Phone/Fax Numbers
RADIO
WCFB 94.5 FM
4192 N. John Young Pkwy.
Orlando, FL 32804
P. 297-0945 F. 290-6631
WDBO 580 AM
Orlando, FL 32804
P. 295-5858 F. 297-0156
WDYZ 990 AM
610 Sycamore, #220
Celebration, FL 34747
P. 566-2033 F. 566-2034
WFLF 540 AM
2500 Maitland Center Pkwy.,
#401, Maitland, FL 32751
P. 916-7800 F. 916-7407
WHTQ 96.5 FM
Orlando, FL 32804
P. 422-9696 F. 422-0917
WJHM 101.9 FM
1800 Pembrooke Dr.,
#400, Orlando, FL 32810
P. 919-1000 F. 919-1122
WMMO 98.9 FM
Orlando, FL 32804
P. 422-9890 F. 422-6538
WTKS 104.1 FM
P. 916-7800 F. 916-7400
WRBW Channel 65
35 Skyline Dr.
Lake Mary, FL 32746
P. 248-6500 F. 333-3535
WNUE 98.1 FM
337 S. North Lake Blvd., #1024,
Altamonte Springs, FL 32702
P. 331-1777 F. 830-6223
WTLN 950 AM/
WHIM 1520 AM
1188 Lake View Dr.
P. 682-9494 F. 682-7005
WRDQ Channel 27
490 E. South St.
Orlando, FL 32801
P. 841-9000 F. 422-1414
WOCL 105.9
1800 Pembrooke Dr., #400,
Orlando, FL 32810
P. 919-1000 F. 919-1137
WOKB 1600 AM
Orlando, FL 32804
P. 293-9652 F. 293-2870
WOMX 105.1 FM
1800 Pembrooke Dr., #400,
Orlando, FL 32810
P. 919-1000 F. 919-1138
WONQ 1030 AM/
WRMQ 1140 AM
1135 E. Altamonte Dr.
P. 830-0800 F. 260-6100
WKKA 92.3 FM
Orlando, FL 32804
P. 298-9292 F. 299-8382
WXXL 106.7 FM
P. 916-7800 F. 916-7400
TELEVISION
WESH Channel 2/NBC
1021 N. Wymore Rd.
Winter Park, FL 32789
P. 645-2222 F. 539-7949
WJRR 101.1 FM
P. 916-1011 F. 916-7407
WPRD 1440 AM/
WOTS 1220 AM
222 Hazard St.
Orlando, FL 32804
P. 841-8282 F. 841-8250
WHOO 1080 AM/
WAMT 1190 AM
1160 S. Semoran Blvd., #A
Orlando, FL 32807
P. 380-9255 F. 264-1060
WPYO 95.3 FM
Orlando, FL 32804
P. 299-9595 F. 290-1302
WKCF Channel 18
1021 N. Wymore Rd.
Winter Park, FL 32789
P. 645-1818 F. 628-4771
WLOQ 103.1 FM
2301 Lucien Way, #180
Maitland, FL 32751
P. 647-5557 F. 647-4495
WQTM 740 AM
P. 916-7800 F. 916-0329
WKMG Channel 6/CBS
4466 John Young Pkwy.
Orlando, FL 32804
P. 521-1200 F. 521-1208
WMFE 90.7 FM
11510 E. Colonial Dr.
Orlando, FL 32817
P. 273-2300 F. 273-3613
WRLZ 1270 AM
6016 B Hoffner Ave.
Orlando, FL 32822
P. 345-0700 F. 345-1492
WMFE Channel 24/PBS
11510 E. Colonial Dr.
Orlando, FL 32817
P. 273-2300 F. 273-3613
WMGF 107.7 FM
P. 916-7800 F. 916-0329
WRUM 100.3 FM
P. 916-1003 F. 916-7407
WOFL Channel 35/Fox
35 Skyline Dr.
Lake Mary, FL 32746
P. 644-3535 F. 333-3535
WFTV Channel 9/ABC
490 E. South St.
Orlando, FL 32801
P. 841-9000 F. 841-8259
NEWSPAPER
The Central Florida Advocate
30 Coburn Ave.
Orlando, FL 32805
P. 648-1162 F. 649-8702
The Orlando Sentinel
633 N. Orange Ave.
Orlando, FL 32801
P. 420-5000 F. 420-5286
The Orlando Business Journal
255 South Orange Ave.,
#700, Orlando, FL 32801
P. 649-8470 F. 420-1625
The Orlando Times
4403 Vineland Rd.,
Suite B5, Orlando, FL 32811
P. 841-3052 F. 849-0434
The Orlando Weekly
100 W. Livingston St.
Orlando, FL 32801
P. 377-0400 F. 377-0420
CABLE
Bright House Networks
Advertising & Sales
485 N. Keller Rd., #250,
Maitland, FL 32751
P. 215-5200 F. 215-5250
ALL Phone/Fax Numbers with
407 Area Code
WHO IS
The Orlando Resident?
Metro Total
Metro %
677,700
100%
Total Households
Monthly Contract Rent
Top 5 Magazines
Circulation
%
<$350
15,928
3.0%
AARP
119,453
17.7%
$350-499
31,561
5.9%
Readers Digest
38,647
5.7%
$500-599
41,517
7.7%
32,114
4.8%
$600-749
58,987
11.0%
Better Homes
& Gardens
$750-999
30,762
5.7%
People
24,868
3.7%
$1,000+
10,369
1.9%
In Style
22,913
3.4%
Median rent: $612
Household Size
Population Estimates
1 Person
155,600
23.0%
2 Persons
223,000
32.9%
3-4 Persons
223,900
33.0%
75,200
11.1%
16%
17% 17%
15%
12%
10%
9% 9%
10%
11%
5%
Carpool
84,724
12.0%
Other
39,246
5.6%
0%
30%
65+
80.6%
55-64
567,835
45-54
Drive to work
35-44
1.8%
25-34
12,975
18-24
Public
12-17
Transportation to Work
6-11
5+ Persons
20%
26%
25%
Car Ownership by Household
0 Cars
40,800
6.0%
1 Car
243,900
36.0%
2 Cars
290,700
42.9%
3+ Cars
102,300
15.1%
Average Travel Time to Work:
27 Minutes
Media Income:
$53,125
Median Home Value:
$110,300
20%
49%
Male
51%
Female
17%
15%
10%
5%
0%
Black
Hispanic
For additional information, please refer to
the Qualitative section in the back of
Source: Arbitron, 2000 Census data projected to January 1, 2010
this book.
AVERAGE AGES
in the Orlando Market
WPYO
31
WJRR
33
WJHM
33
WXXL
WCFB
34
38
WRMQ
39
WOMX
39
WNUE
39
WRUM
40
WHTQ
40
WTKS
41
WMMO
41
THE MARKET
41
WHOO
41
WWKA
42
WOCL
43
WMGF
43
WYGM
WLOQ
WORL
WFLF
WTLN
WDBO
44
46
49
50
51
53
WONQ
The Orlando Market = 41
Source: July / August / September 2010 Arbitron, Orlando Metro, Adults 6+,
Mon-Sun 6a-12mid. All estimates are copyright protected by the Arbitron Co.
66
21
24
20
16
25
23
20
16
15
18
17
24
14
22
7
8
15
12
9
8
13
7
6
16
8
5
7
11
8
6
14
9
6
7
10
31
24
30
79
14
10
28
9
6
33
7
8
2
13
54
48
55
51
34
54
56
51
46
52
50
53
48
45
49
66
46
44
49
WMGF 107.7
WMMO 98.9 FM
WNUE 98.1 FM
WOCL 105.9 FM
WOMX 105.1 FM
WPYO 95.3 FM
WRUM 100.3 FM
WTKS 104.1 FM
WWKA 92.3 FM
WXXL 106.7 FM
MARKET
17
7
7
26
24
25
9
8
7
9
8
6
10
10
7
16
19
15
17
25
22
17
16
19
17
16
11
17
22
17
20
19
22
13
11
21
25
25
23
16
4
-5
5
P4
12
5
13
10
11
4
7
14
9
13
12
14
5
5
7
11
19
23
11
4
-6
5
P5
Source: July/August/September 2010 Arbitron, Orlando Metro, Mon-Sun 6am-12mid
Top 3 consecutive age cell percentages highlighted for each station
All estimates are copyright protected by the Arbitron Co.
52
47
17
19
12
5
5
7
20
20
48
52
WLOQ 103.1 FM
18
26
29
14
5
5
23
2
37
63
WJRR 101.1 FM
13
20
19
15
12
14
23
51
55
45
WJHM 101.9 FM
9
29
18
9
8
5
19
5
41
59
WHTQ 96.5 FM
5
34
18
0
5
3
8
22
20
80
WHOO 1080 AM
91
6
11
6
8
4
4
12
37
63
WFLF 540 AM
5
9
8
6
7
2
14
3
42
58
WDBO 580 AM
50
17
4
-4
5
P3
15
4
-3
5
P2
9
4
-2
8
P1
10
7
-1
2
P1
14
11
P6
18
c
68
H
i
an
isp
56
B
k
lac
44
m
Fe
ale
WCFB 94.5 FM
M
ale
11
4
10
6
11
2
5
8
12
7
11
17
2
3
4
4
22
22
7
5+
P6
MARKET
WXXL 106.7 FM
WWKA 92.3 FM
WTKS 104.1 FM
WRUM 100.3 FM
WPYO 95.3 FM
WOMX 105.1 FM
WOCL 105.9 FM
WNUE 98.1 FM
WMMO 98.9 FM
WMGF 107.7
WLOQ 103.1 FM
WJRR 101.1 FM
WJHM 101.9 FM
WHTQ 96.5 FM
WHOO 1080 AM
WFLF 540 AM
WDBO 580 AM
WCFB 94.5 FM
CUME COMPOSITION TABLE
Percent of Cume Audience Shown
STATION
B Y S T A T I O N A N A LY S I S
BUYER’S GUIDE
Criteria
Stations highlighted in the Cox Media Group Orlando Buyer’s Guide
must meet the following criteria:
• Average Quarter Hour Share is at least 1.0 in the latest PPM
Quarterly with Adults 25-54, M-Su 6am-12mid.
• The commercial radio station is located within the Orlando Metro
area as defined by Arbitron.
The following stations have been profiled in this Buyer’s Guide:
WCFB
WDBO
WFLF
WHOO
WHTQ
WJHM
WJRR
WLOQ
WMGF
WMMO
WNUE
WOCL
WOMX
WPYO
WRUM
July / August / September Arbitron
June 24-September 15, 2010
WTKS
WWKA
WXXL
WCFB 94.5 FM
Gender
Format
Urban Adult Contemporary
How long with Format
15 Years
Power
100,000
Target Demo
Adults 25-44
Group Owner
Cox Radio
Rep Firm
Katz
Slogan
Star 94.5, Today’s R&B and Classic Soul
Web Address
www.star94fm.com
Morning Personality
Tom Joyner
How long with Station
13 Years
Female
56%
Male
44%
Cume Audience Composition, % shown
Ethnic Composition, % shown
20%
80%
16
14
15%
17 17 17
15
60%
12
10%
10 10
9
9
68
70%
16
50%
11 11
9
40%
7
5%
30%
20%
17
15
10%
0%
ni
pa
is
ac
Bl
er
th
k
H
WCFB
W
Population
65+
/O
25-34 35-44 45-54 55-64
te
12-17 18-24
hi
6-11
c
0%
Median Age
WCFB - 38
MARKET - 41
0
10
20
30
40
50
60
Source: July/August/September 2010 Arbitron, Metro Orlando, M-Su 6a-12m,
Cume, P6+ All estimates are copyright protected by Arbitron.
STAR 94.5
Today’s R&B & Classic Soul
Ratings (M-Su 6a – 12m)
With Adults 25-54, WCFB’s first PPM 3-book Average share is a 7.6 (#2). The station’s Average Rating is 0.8
and the Weekly Cume is 127,500.
Mornings (M-F 6a – 10a)
With Adults 25-54, The Tom Joyner Morning Show’s first Average Share is an 8.9 (#1). The show’s Average
Rating is 1.0 and the Weekly Cume is 51,700.
Programming
STAR 94.5 is Central Florida’s only adult Urban radio station. Musically, WCFB features Today’s R&B from
artists like Fantasia, Kem, Mary J. Blige and Jaheim as well as Classic Soul from artists like Anita Baker, Luther
Vandross, Frankie Beverly & Maze and Marvin Gaye. STAR 94.5 airs the nationally syndicated personalities
Tom Joyner in mornings and Michael Baisden in afternoons.
Marketing
There was no major marketing during the summer.
Total Week Trends (Adults 25-54 & Target Demo)
AQH Share M-Su 6a-12m
Audience Duplication
M-Su 6am-12m
8
WCFB
7
6
5
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
7.1
8.0
7.8
7.6
A25-44
5.2
6.8
7.0
6.4
A25-54
3
2
1t
2
A25-44
8
3
3t
5t
Source: Arbitron, Orlando Metro, Mon-Sun 6a-12mid, AQH Share. All
estimates are copyright protected by Arbitron
Adults 25-54
Cume =127,500
Adults 25-44
Cume = 84,600
63% to WPYO
62% to WJHM
41% to WXXL
73% to WPYO
70% to WJHM
45% to WXXL
Source: July/August/September 2010 Arbitron,
Metro Orlando, Mon-Sun 6a-12mid, % Cume
Duplication. All estimates are copyright
protected by Arbitron.
WDBO 580 AM
Gender
Format
News/Talk
86 Years
Power
5,000
Target Demo
Adults 35-54
Group Owner
Cox Radio
Rep Firm
Katz
Slogan
News, Weather & Traffic. Depend on it.
Web Address
www.wdbo.com
Morning Personality
Jim Turner
38 Years
Female
42%
Male
58%
25%
23
23
22
100%
83
80%
20%
17
17
16
60%
15%
10
9
9
8
7
11
40%
9
6
20%
5%
14
2
3
ni
pa
ac
er
th
k
is
WDBO
W
Population
65+
/O
25-34 35-44 45-54 55-64
te
12-17 18-24
hi
6-11
Bl
0%
c
0%
H
10%
12
Median Age
WDBO - 53
MARKET - 41
0
10
20
30
40
50
60
NEWS-TALK AM 580 WDBO
Central Florida’s News, Weather & Traffic Station
With Adults 25-54, WDBO’s first PPM 3-book Average share is a 2.1 (#16). The station’s Average Rating is 0.2
Mornings (M-Su 5a – 9a)
Among adults 25-54, Central Florida's Morning News with Jim Turner has a first Average Share of 4.0 (9t). The
Average Rating is 0.3 and the Weekly Cume is 38,200.
Middays (M-F 9a-3p):
With Adults 24-54 the Neal Boortz show (9a-1p) has a first PPM Average Share of 1.6 (#17). The Average
Rating is 0.2 and the Weekly Cume is 28,900 . With Adults 25-54, Clark Howard (1p-3p) has a first Average
Share of 1.8 (16t). Clark's Average Rating is 0.2 and the Weekly Cume is 18,000.
Afternoons (M-F 3p-6p):
Among Adults 25-54, Sean Hannity has a first Average Share of 2.4 (#16). The show's Average Rating is 0.4
Programming:
News/Talk AM 580 WDBO is positioned as Central Florida’s News, Weather, and Traffic station, headlined by
Jim Turner and Central Florida’s Morning News. WDBO’s lineup features syndicated talk hosts Neal Boortz
(9a-1p), Clark Howard (1p-3p), Sean Hannity (3p-7p) and Michael Savage (7p-10p).
Marketing:
No major marketing was conducted during this quarter.
M-Su 6am-12m
3.0
WDBO
2.5
2.0
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
2.0
2.2
2.0
2.1
A35-54
2.8
2.7
2.6
2.8
A25-54
16
16
16
16
A35-54
15
14
14t
14t
Adults 25-54
Cume = 62,400
Adults 35-54
Cume = 49,900
54% to WMMO
44% to WFLF&
WOCL
43% to WMGF
55% to WMMO
47% to WOCL
46% to WMGF &
WWKA
WHTQ 96.5 FM
Gender
Format
Classic Rock
16 Years
Power
100,000
Target Demo
Men 25-54
Group Owner
Cox Radio
Rep Firm
Christal
Slogan
WHTQ, 100% Clasic Rock
Web Address
www.whtq.com
Morning Personality
Bubba the Love Sponge ®
1 Year
Female
41%
29
30%
80%
76
70%
25%
21
20%
16
18 17
15%
60%
50%
17
40%
12
9
9
10
8
9
11
5
5%
30%
7
4
0%
19
20%
10%
5
ni
pa
is
ac
Bl
er
k
H
WHTQ
W
Population
65+
th
25-34 35-44 45-54 55-64
/O
12-17 18-24
te
6-11
c
0%
hi
10%
Male
59%
Median Age
WHTQ - 40
MARKET - 41
0
10
20
30
40
50
96.5 WHTQ
100% Classic Rock
Ratings (M-Su 6a-12m):
With Adults 25-54, WHTQ’s first PPM 3-book Average share is a 5.4 (#7t). The station’s Average Rating is 0.5
Mornings (M-F 6a-10a):
With Adults 25-54 in mornings, the first Average Share for Bubba the Love Sponge ® is a 3.1 (#12t). The
show’s Average Rating is 0.4 and the Weekly Cume is 50,900.
Programming
WHTQ is the only Orlando station playing “100% Classic Rock” by artists such as Led Zeppelin, AC/DC, Aerosmith, Pink Floyd, and Van Halen. The station continues to focus on “50 Minutes of Classic Rock Every Hour.”
Bubba the Love Sponge® in the mornings is syndicated from Tampa.
Marketing
WHTQ did no major marketing during the Summer survey.
M-Su 6am-12m
10
WHTQ
8
6
4
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
5.7
5.6
5.0
5.4
M25-54
8.0
8.2
6.6
7.5
A25-54
6t
7
9
7t
M25-54
1
2t
5
3
Adults 25-54
Cume = 213,000
Men 25-54
Cume = 128,200
56% to WMMO
49% to WOMX
47% to WOCL
54% to WMMO
49% to WJRR
48% to WOCL
WMMO 98.9 FM
Gender
Format
Rock Adult Contemporary
20 Years
Power
50,000
Target Demo
Adults 25-54
Group Owner
Cox Radio
Rep Firm
Christal
Slogan
Soft Rock & Roll of Yesterday and Today
Web Address
www.wmmo.com
Morning Personality
Shawn Burke
11 Years
Female
48%
24
25%
80%
20%
15%
17
60%
17
15
12
10
9
9
6
50%
13
8
40%
11
7
6
30%
24
20%
5%
10%
0%
6
pa
ni
k
ac
er
th
Bl
is
WMMO
W
Population
65+
/O
25-34 35-44 45-54 55-64
te
12-17 18-24
hi
6-11
c
0%
H
10%
70
70%
20
16
Male
52%
Median Age
WMMO - 41
MARKET - 41
0
10
20
30
40
50
98.9 WMMO
Soft Rock ‘n Roll of Yesterday & Today
Among Adults 25-54, WMMO’s first PPM 3-book Average share is an 8.0 (#1). The station’s Average Rating is
0.8 and the Weekly Cume is 272,800.
With Adults 25-54, Shawn’s Most Music Morning Show has a first Average Share of 6.8 (#4). The show’s Average Rating is 0.8 and the Weekly Cume is 125,900.
Programming
WMMO has an Adult Contemporary format with a "rock" feel, playing music from the late 60’s through today
by artists like Elton John, The Eagles, Fleetwood Mac, Daughtry, and Billy Joel. WMMO has “The Music
Promise” to not talk over music, always identify titles and artists, and play more music with less talk and fewer
commercials.
Marketing
WMMO advertised on television during the Summer.
M-Su 6am-12m
10
WMMO
Adults 25-54
Cume =272,800
8
6
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
7.2
8.7
7.8
8.0
A25-54
2
1
1t
1.0
48% to WOCL
47% to WOMX
43% to WHTQ
WPYO 95.3 FM
Format
Contemporary Hit Radio (Rhythmic)
6 Years
Power
25,000
Target Demo
Adults 18-34
Group Owner
Cox Radio
Rep Firm
Christal
Slogan
Power 95.3, The New #1 for Hip Hop
Web Address
www.power953.com
Morning Personality
Obie & Lil’ Shawn
8 Years
Gender
Female
55%
18
16
15%
10%
20
20%
15
14
40%
17
37
35%
33
30
30%
11
10
9
9
16
17
Male
45%
12
25%
11
20%
15%
5%
10%
4
2
5%
ni
pa
is
ac
Bl
er
th
k
H
WPYO
W
Population
65+
/O
25-34 35-44 45-54 55-64
te
12-17 18-24
hi
6-11
c
0%
0%
Median Age
WPYO - 31
MARKET - 41
0
10
20
30
40
50
POWER 95.3
The New #1 for Hip Hop
Among Adults 25-54, WPYO’s first PPM 3-book Average share is an 5.2 (#9). The station’s Average Rating is
0.5 and the Weekly Cume is 224,500. With Adults 18-34, WPYO’s first PPM 3-book Average share is an 10.9
(#1). The station’s Average Rating is 0.9 and the Weekly Cume is 148,000.
Among Adults 25-54, Obie & Lil’ Shawn’s morning show has a first average share of 5.5 (#6). The show’s Average Rating is 0.6 and the Weekly Cume is 79,900. With Adults 18-34, Obie & Lil’ Shawn’s morning show has
a first average share of 13.0 (#1). The show’s Average Rating is 1.1 and the Weekly Cume is 54,200.
Programming
Power 95.3’s position is “Orlando’s New #1 for Hip Hop.” Core artists on the station are Lady Gaga, Eminem,
Usher, Drake, and B.o.B. Power’s on-air contesting included the “Power Digital Backpack” giveaways.
Marketing
There was no major marketing during the Summer.
M-Su 6am-12m
15
WPYO
12
9
Adults 25-54
Cume = 224,500
Adults 18-34
Cume = 148,000
52% to WXXL
51% to WJHM
40% to WOMX
53% to WXXL
51% to WJHM
35% to WOMX
6
3
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
6.0
5.2
4.6
5.2
A18-34
12.2
11.0
10.2
10.9
A25-54
5
8
10
9
A18-34
1
1
1
1
WWKA 92.3 FM
Gender
Format
Country
27 Years
Power
100,000
Target Demo
Adults 25-54
Group Owner
Cox Radio
Rep Firm
Katz
Slogan
The Most Country Music Guaranteed
Web Address
www.k92fm.com
Morning Personality
Grace & Skid
2 Years
Female
54%
100%
23
88
19
17
8
7
40%
5%
20%
0%
0%
WWKA
er
th
W
Population
65+
/O
25-34 35-44 45-54 55-64
te
12-17 18-24
2
hi
6-11
10
c
7
10
ni
9
9
11
pa
10%
10
is
12
60%
13
k
14
15%
H
17
16
80%
ac
20%
Bl
25%
Male
46%
Median Age
WWKA - 42
MARKET - 41
0
10
20
30
40
50
K92FM
The Most Country Music Guaranteed
Among Adults 25-54, WWKA’s first PPM 3-book Average share is an 4.7 (#11). The station’s Average Rating
is 0.5 and the Weekly Cume is 169,000.
With Adults 25-54, the morning show has a first Average Share of 4.1 (#9). The show’s Average Rating is 0.5
Programming
WWKA is a mainstream Country music station, positioned as “K92FM, The Most Country Music Guaranteed.”
The playlist consists of current stars like Taylor Swift, Carrie Underwood, Rascal Flatts and Kenny Chesney,
along with established artists like George Strait, Garth Brooks, and Alabama.
Marketing
K92FM did not conduct any outside marketing in the summer.
M-Su 6am-12m
6
WWKA
Adults 25-54
Cume = 169,000
5
4
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
5.3
4.6
4.2
4.7
A25-54
9
10t
11t
11
54% to WOMX
49% to WXXL
44% to WMMO
WFLF 540 AM
Gender
Format
News/Talk
8 Years
Power
50,000
Target Demo
Adults 35-64
Group Owner
Clear Channel
Rep Firm
Clear Channel
Slogan
News Radio 540 WFLA (WFLF are the official call letters)
Web Address
www.540wfla.com
Morning Personality
Bud Hedinger
3 months
Female
37%
25
25%
22
19
20%
17
16
10%
9
9
12
11
10
84
60%
11
40%
8
6
6
4
5%
100%
80%
17
15%
Male
63%
20%
12
4
0%
ni
pa
is
ac
Bl
er
th
k
H
WFLF
W
Population
65+
/O
25-34 35-44 45-54 55-64
te
12-17 18-24
hi
6-11
c
0%
Median Age
WFLF - 50
MARKET - 41
0
10
20
30
40
50
NEWS RADIO 540 WFLA
With Adults 25-54 WFLF has a first PPM Average Share of 1.6 (#17). The station's Average Rating is 0.2. and
the Weekly Cume is 47,800.
Mornings (M-F 6a-9a):
Among adults 25-54, The Bud Hedinger show has a first Average Share of 1.4 (18). The Average Rating is 0.2
Middays (M-F 9a-3p):
With Adults 24-54 the Glen Beck show (9a-12n) has a first PPM Average Share of 4.1 (#9t). The Average
Rating is 0.5 and the Weekly Cume is 20,000. With Adults 25-54, Rush Limbaugh (12n-3p) has a first Average
Share of 2.4 (15). Rush's Average Rating is 0.3 and the Weekly Cume is 22,200.
Afternoons (M-F 3p-6p):
Among Adults 25-54, the Dave Ramsey show has a first Average Share of 1.4 (#17t). The show's Average
Programming:
WFLF is known as “News Radio 540 WFLA” and uses “The Rush Limbaugh Station” as a primary position.
Personalities include Bud Hedinger in mornings, Glen Beck and Rush Limbaugh anchoring middays, and syndicated financial counselor Dave Ramsey in the afternoons.
Marketing:
M-Su 6am-12m
2.5
WFLF
2.0
1.5
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
1.5
1.6
1.9
1.6
A35-64
2.3
2.1
2.5
2.3
A25-54
17
17
17
17
A35-64
17
16t
15
17
Adults 25-54
Cume = 47,800
Adults 35-64
Cume = 56,300
57% to WDBO
49% to WMMO
43% to WWKA
66% to WDBO
48% to WMMO
42% to WOCL
WHOO 1080 AM
Gender
Format
All Sports
9 Years
Power
10,000
Target Demo
Men 25-54
Group Owner
Genesis Communications
Rep Firm
N/A
Slogan
ESPN Radio
Web Address
www.espnflorida.com
Morning Personality
Mike & Mike
9 Years
Female
20%
Male
80%
34
35%
80%
25
25%
16
18 17
15%
40%
4
0
pa
ni
k
er
ac
Bl
is
WHOO
W
Population
65+
th
25-34 35-44 45-54 55-64
c
0%
/O
12-17 18-24
8
10%
te
0%
6-11
22
20%
5
3
30%
hi
5%
50%
17
12 11 11
10
9
9
60%
H
20%
10%
70
70%
30%
Median Age
WHOO - 41
MARKET - 41
0
10
20
30
40
50
ESPN RADIO 1080 WHOO
Ratings (M-Su 6a–12m)
Among Adults 25-54, WHOOs first PPM 3-book Average share is a 1.1 (#18). The station’s Average Rating is
Mornings (M-F 6a–10a)
Programming
WHOO is known as “1080 The Team.” The programming consists of syndicated programs from ESPN radio
with afternoon drive local sports talk with O’Neil and Tuck.
Marketing
M-Su 6am-12m
1.2
WHOO
Adults 25-54
Cume = 33,100
1.0
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
1.1
1.2
1.1
1.1
A25-54
18
18
18
18
47% to WXXL
44% to WOMX
40% to WMMO
WJHM 101.9 FM
Gender
Format
Rhythmic Contemporary Hits
20 Years
Power
28,000
Target Demo
Adults 18-34
Group Owner
CBS Radio
Rep Firm
Eastman Radio
Slogan
Orlando’s Offical #1 for Hip-Hop & R&B
Web Address
www.102jamzorlando.com
Morning Personality
Steve Harvey
3 Years
Female
55%
20%
15
14
15%
17
16
17
11
10
9
9
60%
51
50%
12
12
40%
11
30%
23
20%
5
5%
26
3
0%
10%
ni
pa
is
ac
Bl
er
k
H
WJHM
W
Population
65+
th
25-34 35-44 45-54 55-64
/O
12-17 18-24
te
6-11
c
0%
hi
10%
20
19
Male
45%
Median Age
WJHM - 33
MARKET - 41
0
10
20
30
40
50
102 JAMZ
Orlando’s Official #1 for Hip-Hop & R&B
Among Adults 25-54, WJHM’s first PPM 3-book Average share is a 3.6 (#13). The station’s Average Rating is
0.4 and the Weekly Cume is 156,400. With Adults 18-34, WJHM’s first PPM 3-book Average share is an 5.9
(#6). The station’s Average Rating is 0.5 and the Weekly Cume is 103,900.
With Adults 25-54, Steve Harvey’s morning show has a first average share of 3.0 (#14t). The show’s Average
Rating is 0.4 and the Weekly Cume is 45,900. Among Adults 18-34, Steve Harvey’s morning show has a first
average share of 4.8 (#7t). The show’s Average Rating is 0.4 and the Weekly Cume is 25,400.
Programming
102 Jamz is “Orlando’s #1 For Hip Hop & R&B.” WJHM is a current based Rhythmic CHR featuring core artists
like Trey Songz, Drake, Usher, Bruno Mars and Nicki Minaj. The nationally syndicated Steve Harvey Morning
Show was pulled from the air in late September.
Marketing
M-Su 6am-12m
8
WJHM
7
6
5
4
3
July ‘10
Aug ’10
Sept ‘10
3BkAvg
A25-54
3.8
3.2
3.7
3.6
A18-34
6.7
5.1
6.0
5.9
A25-54
12
13
13
13
A18-34
5
7t
5t
6
Adults 25-54
Cume = 156,400
Adults 18-34
Cume = 103,900
73% to WPYO
51% to WCFB
49% to WXXL
73% to WPYO
52% to WXXL
40% to WCFB
WJRR 101.1 FM
Gender
Format
Alternative Rock
17 Years
Power
100,000
Target Demo
Men 18-34
Group Owner
Clear Channel
Rep Firm
Clear Channel
Slogan
WJRR The Rock Station
Web Address
www.wjrr.com
Morning Personality
Crash and LT
August 2010
Female
37%
29
30%
Male
63%
80%
26
75
70%
25%
60%
20%
14
15%
40%
12
5
5
5%
13
10
9
9
50%
17
11
30%
23
20%
5
2
0%
10%
2
ni
pa
is
ac
Bl
er
k
H
WJRR
W
Population
65+
th
25-34 35-44 45-54 55-64
/O
12-17 18-24
te
6-11
c
0%
hi
10%
17
16
Median Age
WJRR - 34
MARKET - 41
0
10
20
30
40
50
WJRR
The Rock Station 101.1
Among Adults 25-54, WJRR’s first PPM 3-book Average share is a 5.4 (#7t). The station’s Average Rating is 0.5
and the Weekly Cume is 205,900. With Adults 18-34, WJRR’s first PPM 3-book Average share is an 8.0 (#3).
The station’s Average Rating is 0.6 and the Weekly Cume is 128,800.
With Adults 25-54, the morning show has a first average share of 3.1 (#12t). The show’s Average Rating is 0.4
and the Weekly Cume is 61,300. Among Adults 18-34, the morning show has a first average share of 5.6 (#6).
The show’s Average Rating is 0.5 and the Weekly Cume is 36,900.
Programming
WJRR replaced syndicated morning show, Lex and Terry in late August with Crash and LT. The station continues to be The Rock station, a combination of current Rock with late 80’s and 90’s songs. Core artists are Korn,
Linkin Park, Rise Against as well as Rock classics like Nirvana, Pearl Jam and the Red Hot Chili Peppers.
Marketing
Outdoor was the marketing WJRR used during the Summer.
M-Su 6am-12m
10
WJRR
8
6
4
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
5.5
4.6
5.8
5.4
A18-34
7.6
7.7
8.8
8.0
A25-54
8
10t
6
7t
A18-34
4
3
3
3
Adults 25-54
Cume =205,900
Adults 18-34
Cume = 128,800
51% to WXXL
49% to WOMX
45% to WHTQ
& WMMO
51% to WXXL
47% to WOMX
37% to WHTQ
WLOQ 103.1 FM
Gender
Format
Jazz
31 Years
Power
14,000
Target Demo
Adults 35-54
Group Owner
Gross Communications
Rep Firm
Eastman
Slogan
relax. refresh. renew.
Web Address
www.wloq.com
Morning Personality
Marc Taylor
7 Years
Female
48%
Male
52%
25%
60%
60
22
17
16
17
17
14
15%
12
10
9
9
12
11
7
40%
30%
20
20%
20
5
5
5%
10%
0%
ni
pa
is
ac
Bl
er
k
H
WLOQ
W
Population
65+
th
25-34 35-44 45-54 55-64
/O
12-17 18-24
te
6-11
c
0%
hi
10%
50%
19
20%
Median Age
WLOQ - 46
MARKET - 41
0
10
20
30
40
50
WLOQ
relax. refresh. renew.
Among Adults 25-54, WLOQ’s first PPM 3-book Average share is an 3.1 (#14). The station’s Average Rating is
With Adults 25-54, Marc Taylor’s morning show has a first Average Share of 3.5 (#11). The show’s Average
Programming
Orlando’s Smooth Jazz station combines the more standard Smooth Jazz artists like Larry Carlton, Walter
Beasley, Fourplay and Chuck Loeb with other mainstream artists like Earth, Wind & Fire, Corinne Bailey Rae,
George Benson & Toni Braxton. On-air, WLOQ continued their ‘Trip A Day’ promotion.
Marketing
M-Su 6am-12m
4.0
WLOQ
3.5
3.0
Adults 25-54
Cume =121,200
Adults 35-54
Cume = 94,700
42% to WMMO
37% to WOCL
& WOMX
35% to WMGF
43% to WMMO
39% to WOMX
38% to WOCL
2.5
2.0
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
3.7
2.5
3.2
3.1
A35-54
3.2
2.2
3.9
3.1
A25-54
13t
14t
14
14
A35-54
13t
16
12
13
WMGF 107.7 FM
Gender
Format
Soft Adult Contemporary
17 Years
Power
100,000
Target Demo
Women 25-54
Group Owner
Clear Channel
Rep Firm
Clear Channel
Slogan
Magic 107.7 Today’s Magic
Web Address
www.magic107.com
Morning Personality
Leslye Gale
9 Years
Female
54%
Male
46%
25%
60%
21
16 16
15%
17
17
40%
12 12
9
10
9
8
7
11 11
7
31
30%
20%
5%
10
10%
0%
ni
pa
is
ac
Bl
er
k
H
WMGF
W
Population
65+
th
25-34 35-44 45-54 55-64
/O
12-17 18-24
te
6-11
c
0%
hi
10%
50%
19
20%
59
Median Age
WMGF - 43
MARKET - 41
0
10
20
30
40
50
MAGIC 107.7
Today’s Magic
Among Adults 25-54, WMGF’s first PPM 3-book Average share is an 3.9 (#12). The station’s Average Rating
is 0.4 and the Weekly Cume is 234,800.
With Adults 25-54, the morning show has a first Average Share of 3.0 (#14t). The show’s Average Rating is 0.4
Programming
Magic 107.7 is a Soft Adult Contemporary station, positioned as “Today’s Magic”. Their core artists include
Michael Jackson, Rod Stewart, and Elton John along with current artists like Kelly Clarkson and Daughtry. They
feature the nationally-syndicated personalities John Tesh during middays and Delilah in the evenings (John
Tesh and Dave Collins were dropped from their programming schedule in August).
Marketing
Magic did no marketing during the summer.
M-Su 6am-12m
5
WMGF
4
3
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
3.7
3.7
4.2
3.9
W25-54
3.8
3.9
5.0
4.2
A25-54
13t
12
11t
12
W25-54
11
9
8t
10t
Adults 25-54
Cume =234,800
Women 25-54
Cume = 123,900
51% to WOMX
50% to WXXL
47% to WMMO
53% to WOMX
50% to WXXL
42% to WMMO
& WOCL
WNUE 98.1 FM
Gender
Format
Spanish Contemporary
8 Years
Power
100,000
Target Demo
Adults 18-49
Group Owner
Mega Communications
Rep Firm
Caballero Spanish Media
Slogan
La Nueva Mega, Toca Tus Exitos
Web Address
www.mega981.com
Morning Personality
Albert King, Super Martinez, Diana Rochell, & Epi Colon
8 Years
Female
50%
20%
18
16
15%
10%
100%
12
10
9 9
91
17 17 17 17
80%
13
9
Male
50%
11
12
60%
9
40%
5
5%
20%
5
4
0%
ni
pa
is
ac
Bl
er
th
k
H
WNUE
W
Population
65+
/O
25-34 35-44 45-54 55-64
te
12-17 18-24
hi
6-11
c
0%
Median Age
WNUE - 39
MARKET - 41
0
10
20
30
40
50
LA NUEVA MEGA 98.1
Toca Tus Exitos
Among Adults 25-54, WNUE’s first PPM 3-book Average share is a 2.5 (#15). The station’s Average Rating is
With Adults 25-54, the morning show has a first Average Share of 3.0 (#14t). The show’s Average Rating is 0.4
Programming
WNUE’s positioning is "Toca Tus Exitos" (“Playing Your Hits.”) This Hispanic music station features Salsa,
Bachata, Reggaton, and Merengue with core artists like Olga Tanon, Wisin Y Yandel, Juan Luis Guerra, Victor
Manuel, and Juanes.
Marketing
WNUE did not conduct any major marketing during Summer.
M-Su 6am-12m
3.0
WNUE
2.5
2.0
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
2.6
2.5
2.2
2.5
A18-49
2.4
2.2
2.1
2.3
A25-54
15
14t
15
15
A18-49
15
15
15
15
Adults 25-54
Cume =73,000
Adults 18-49
Cume = 79,800
85% to WRUM
40% to WMGF
39% to WPYO
85% to WRUM
40% to WPYO
38% to WMGF
& WXXL
WOCL 105.9 FM
Gender
Format
Classic Hits
2 Years
Power
100,000
Target Demo
Adults 35-54
Group Owner
CBS Radio
Rep Firm
Eastman Radio
Slogan
Sunny 105.9, Orlando’s Greatest Hits
Web Address
www.sunny1059.com
Morning Personality
Rick Stacy
2 Years
Female
47%
25%
80%
22
20%
16
15%
22
60%
17
15
10
9
7
40%
11
8
7
6
50%
14
12
9
69
70%
30%
24
20%
5%
7
10%
0%
pa
ni
k
ac
er
th
Bl
is
WOCL
W
Population
65+
/O
25-34 35-44 45-54 55-64
te
12-17 18-24
hi
6-11
c
0%
H
10%
17
Male
53%
Median Age
WOCL - 43
MARKET - 41
0
10
20
30
40
50
SUNNY 105.9
Orlando’s Greatest Hits
Among Adults 25-54, WOCL’s first PPM 3-book Average share is a 5.5 (#6). The station’s Average Rating is 0.6
With Adults 25-54, the Rick Stacy morning show has a first Average Share of 4.4 (#8). The show’s Average
Programming
WOCL features a Rhythmic Classic Hits format positioned as “Orlando’s Greatest Hits.” The music is from the
60’s, 70’s and 80’s by artists such as Eagles, Elton John, Michael Jackson, Prince and Billy Joel.
Marketing
WOCL did not conduct a Summer marketing campaign.
M-Su 6am-12m
8
WOCL
7
6
Adults 25-54
Cume =243,000
Adults 35-54
Cume = 182,700
54% to WMMO
52% to WOMX
47% to WXXL
58% to WMMO
53% to WOMX
46% to WXXL
5
4
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
4.0
6.5
6.1
5.5
A35-54
4.8
7.2
7.2
6.4
A25-54
11
5
4
6
A35-54
8t
4
3
5
WOMX 105.1 FM
Gender
Format
Hot Adult Contemporary
20 Years
Power
100,000
Target Demo
Women 25-54
Group Owner
CBS Radio
Rep Firm
Eastman Radio
Slogan
The Best Mix of the 80s, 90s and Today
Web Address
www.mix1051.com
Morning Personality
Scott McKenzie
20 Years
Female
52%
80%
17
16
69
70%
19
20%
60%
17 17
50%
15%
12
9
9
8
8
40%
11
10 10
30%
7
5
5%
24
20%
7
10%
0%
pa
ni
k
ac
er
th
Bl
is
WOMX
W
Population
65+
/O
25-34 35-44 45-54 55-64
te
12-17 18-24
hi
6-11
c
0%
H
10%
25
25%
Male
48%
Median Age
WOMX - 39
MARKET - 41
0
10
20
30
40
50
MIX 105.1
The Best Mix of the 80’s, 90’s and Today
Among Adults 25-54, WOMX’s first PPM 3-book Average share is a 6.6 (#4). The station’s Average Rating is
With Adults 25-54, the Morning Mix with Scott McKenzie has a first Average Share of 5.7(#5). The show’s
Average Rating is 0.7 and the Weekly Cume is 106,100.
Programming
WOMX is a Hot-AC station that positions itself as “The Best Mix of the 80’s, 90’s and Today.” Mix features
core artists like Daughtry, Nickelback, Pink, John Mayer and Maroon 5.
Marketing
M-Su 6am-12m
15
WOMX
12
9
6
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
6.9
7.1
6.0
6.6
W25-44
11.0
14.9
10.0
11.7
A25-54
4
4
5
4
W25-44
1
1
2
1
Adults 25-54
Cume = 293,900
Women 25-44
Cume = 114,300
55% to WXXL
44% to WMMO
43% to WOCL
56% to WXXL
44% to WMMO
43% to WOCL
WRUM 100.3 FM
Gender
Format
Spanish
5 Years
Power
100,000
Target Demo
Adults 18-49
Group Owner
Clear Channel
Rep Firm
Clear Channel
Slogan
Rumba 100.3, Orgullo Latino
Web Address
www.rumba1003.com
Morning Personality
John Musa y Los Anormales
5 Years
Female
57%
Male
43%
20%
80%
16
17 17
16
17
70%
16
15%
60%
12
12
10%
79
9
9 9
10
11 11 11
50%
40%
8
30%
5%
20%
14
7
10%
0%
ni
pa
is
ac
Bl
er
th
k
H
WRUM
W
Population
65+
/O
25-34 35-44 45-54 55-64
te
12-17 18-24
hi
6-11
c
0%
Median Age
WRUM - 40
MARKET - 41
0
10
20
30
40
50
RUMBA 100.3
Orgullo Latino
Among Adults 25-54, WRUM’s first PPM 3-book Average share is a 5.7 (#5). The station’s Average Rating is
Programming
The station’s position is "Orgullo Latino" (“Latino Pride.”) Core artists for WRUM are Aventura, Wisin Y Yandel,
Juanes, Luis Fonsi and Enrique Iglesias.
Marketing
WRUM conducted no major marketing during the Summer.
M-Su 6am-12m
8
WRUM
7
6
5
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
5.7
6.1
5.6
5.7
A18-49
6.4
6.4
6.1
6.3
A25-54
6t
6
8
5
A18-49
6
5t
6t
5t
Adults 25-54
Cume = 137,200
Adults 18-49
Cume = 150,200
45% to WNUE
38% to WMGF
36% to WXXL
45% to WNUE
41% to WXXL
40% to WPYO
WTKS 104.1 FM
Format
Talk (Alternative Music & Talk on Weekends)
15 Years
Power
100,000
Target Demo
Adults 25-54
Group Owner
Clear Channel
Rep Firm
Clear Channel
Slogan
Real Radio 104.1
Web Address
www.wtks.com
Morning Personality
Monsters
15 Years
Gender
Female
34%
25
24
25%
Male
66%
78
80%
70%
20%
17
16
50%
15%
12
10
9
9
6
10
9
40%
30%
6
5
5%
11
20%
14
8
10%
0%
pa
ni
k
ac
er
th
Bl
is
WTKS
W
Population
65+
/O
25-34 35-44 45-54 55-64
te
12-17 18-24
hi
6-11
c
0%
H
10%
60%
17 17
Median Age
WTKS - 41
MARKET - 41
0
10
20
30
40
50
REAL RADIO 104.1
Talk with an Attitude
Among Adults 25-54, WTKS’s first PPM 3-book Average share is a 5.1 (#10). The station’s Average Rating is
With Adults 25-54, the Monsters have a first Average Share of 8.1 (#3). The show’s Average Rating is 1.0 and
Middays (M-F 10a-3p)
With Adults 24-54 the Buckethead Show has a first PPM Average Share of 6.8 (#3t). The Average Rating is 0.9
Afternoons (M-F 3p-7p)
Among Adults 25-54, Jim Philips has a first Average Share of 4.4 (#11). The show's Average Rating is 0.6 and
Programming
Real Radio WTKS is “Talk with an Attitude” Monday through Friday 6a – 11pm and then the station plays
Classic Rock until 6am. The weekends are all music, which has recently been adjusted to all Classic Rock.
Marketing
TKS used outdoor to promote their station during this quarter.
M-Su 6am-12m
6
WTKS
Adults 25-54
Cume = 94,700
5
4
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
4.7
5.0
5.7
5.1
A25-54
10
9
7
10
48% to WHTQ
47% to WOMX
44% to WMMO
WXXL 106.7 FM
Format
Contemporary Hit Radio (Pop)
18 Years
Power
100,000
Target Demo
Women 18-34
Group Owner
Clear Channel
Rep Firm
Clear Channel
Slogan
XL 106.7, All the Hits
Web Address
www.wxxl.com
Morning Personality
Johnny & Jayde
18 years/ 3 years
Gender
Female
56%
Male
44%
25%
60%
22
20
20%
17
16
15%
9
10
9
50%
17
16
40%
12
11 10
28
30%
11
20%
5
5%
4
0%
13
10%
pa
ni
k
ac
er
th
Bl
is
WXXL
W
Population
65+
/O
25-34 35-44 45-54 55-64
te
12-17 18-24
hi
6-11
c
0%
H
10%
13
59
Median Age
WXXL - 34
MARKET - 41
0
10
20
30
40
50
XL 106.7
All the Hits
Among Adults 25-54, WXXL’s first PPM 3-book Average share is a 7.4 (#3). The station’s Average Rating is 0.7
and the Weekly Cume is 294,300. With Adults 18-34, WXXL’s first PPM 3-book Average share is a 9.1 (#2).
The station’s Average Rating is 0.7 and the Weekly Cume is 176,700.
With Adults 25-54, the Johnny & Jayde morning show has a first average share of 8.3 (#2). The show’s Average Rating is 1.0 and the Weekly Cume is 115,500. Among Adults 18-34, the morning show has a first average
share of 7.9 (#3). The show’s Average Rating is 0.7 and the Weekly Cume is 64,500.
Programming
WXXL is a mainstream current-based music station, positioned as “All the Hits.” The core artists include Lady
Gaga, Black Eyed Peas, Katy Perry, Rihanna and Pink.
Marketing
M-Su 6am-12m
10
WXXL
8
6
July ’10
Aug ’10
Sept ’10
3BkAvg
A25-54
7.4
7.2
7.3
7.4
W18-34
10.0
9.7
8.6
9.2
A25-54
1
3
3
3
W18-34
2t
2t
3
3
Adults 25-54
Cume = 294,300
Women 18-34
Cume = 93,600
55% to WOMX
40% to WMGF
39% to WPYO
& WXXL
52% to WOMX
48% to WPYO
35% to WMGF
OTHER
Orlando Stations
Station
Format
Power/
Wattage
Group Owner
Rep Firm
AQH
Share
Cume
Persons
WRMQ-AM
Gospel
1,000
Florida
Broadcasters
N/A
0.4
8,300
WYGM-AM
Sports
50,000
Clear Channel
Clear Channel
0.4
22,800
WONQ-AM
Tropical/
Spanish
10,000
Florida
Broadcasters
Katz
Hispanic
0.2
3,000
WTLN-AM
Religious
12,000
Salem
(350 Night) Communications
Salem
Radio
0.2
7,100
Orlando Metro stations, AQH Share is less than 1.0 with A-25-54, M-Su 6a-12mid,
July/August/September 2010
MULTI-DAYPART
RANKERS
ADULTS 25-54
Multi-Daypart Rankers
MON-FRI 10AM-3PM
MON-FRI 6AM-10AM
Station
1t
1t
1t
4
5
6t
6t
8t
8t
10t
10t
10t
10t
10t
10t
10t
WCFB-FM
WTKS-FM
WXXL-FM
WMMO-FM
WOMX-FM
WPYO-FM
WRUM-FM
WOCL-FM
WWKA-FM
WDBO-AM
WHTQ-FM
WJHM-FM
WJRR-FM
WLOQ-FM
WMGF-FM
WNUE-FM
Avg.
Rating
Weekly Cume
Persons
1.0
1.0
1.0
0.8
0.7
0.6
0.6
0.5
0.5
0.4
0.4
0.4
0.4
0.4
0.4
0.4
51,700
54,500
115,500
125,900
106,100
79,900
61,100
87,000
71,100
36,600
50,900
45,900
61,300
41,200
66,500
33,300
Station
1
2
3t
3t
3t
6t
6t
8
9t
9t
9t
12t
12t
12t
15
MON-FRI 3PM-7PM
Station
1t
1t
1t
4
5t
5t
5t
8t
8t
8t
11t
11t
13
14t
14t
14t
WCFB-FM
WMMO-FM
WXXL-FM
WOMX-FM
WJRR-FM
WOCL-FM
WRUM-FM
WHTQ-FM
WPYO-FM
WWKA-FM
WMGF-FM
WTKS-FM
WJHM-FM
WDBO-AM
WLOQ-FM
WNUE-FM
Avg.
Rating
Weekly Cume
Persons
1.1
1.1
1.1
1.0
0.8
0.8
0.8
0.7
0.7
0.7
0.6
0.6
0.5
0.4
0.4
0.4
78,100
133,800
160,300
149,400
109,900
112,800
79,800
108,500
130,800
89,500
101,500
56,100
93,600
30,700
48,800
38,000
WMMO-FM
WOMX-FM
WCFB-FM
WTKS-FM
WXXL-FM
WOCL-FM
WRUM-FM
WJRR-FM
WLOQ-FM
WMGF-FM
WPYO-FM
WHTQ-FM
WJHM-FM
WWKA-FM
WFLF-AM
Avg.
Rating
Weekly Cume
Persons
1.2
1.0
0.9
0.9
0.9
0.8
0.8
0.7
0.6
0.6
0.6
0.5
0.5
0.5
0.4
145,900
148,600
76,100
52,900
146,700
121,300
86,900
104,900
57,500
116,300
104,600
89,300
80,200
83,900
26,200
MON-FRI 7PM-12MID
Station
1
2t
2t
4t
4t
4t
4t
4t
4t
4t
11t
11t
11t
14t
14t
14t
WCFB-FM
WJRR-FM
WMMO-FM
WHTQ-FM
WOCL-FM
WOMX-FM
WPYO-FM
WRUM-FM
WWKA-FM
WXXL-FM
WJHM-FM
WMGF-FM
WTKS-FM
WDBO-AM
WLOQ-FM
WNUE-FM
Avg.
Rating
Weekly Cume
Persons
0.5
0.4
0.4
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.1
0.1
0.1
54,100
69,900
81,700
71,200
66,200
84,100
80,900
59,700
65,000
94,200
58,400
48,000
29,700
20,200
26,600
27,400
Source:July/August/September 2010 Arbitron, Metro Orlando
Top 15 Stations Ranked by Average Persons. All estimates are copyright protected by the Arbitron Co.
ADULTS 25-54
MON-FRI 6AM-7PM
AM & PM Drives*
Station
1
2
3
4t
4t
6t
6t
8t
8t
8t
11t
11t
13t
13t
13t
13t
WCFB-FM
WXXL-FM
WMMO-FM
WOMX-FM
WTKS-FM
WOCL-FM
WRUM-FM
WJRR-FM
WPYO-FM
WWKA-FM
WHTQ-FM
WMGF-FM
WDBO-AM
WJHM-FM
WLOQ-FM
WNUE-FM
Avg.
Rating
Weekly Cume
Persons
1.1
1.0
0.9
0.8
0.8
0.7
0.7
0.6
0.6
0.6
0.5
0.5
0.4
0.4
0.4
0.4
88,800
199,500
178,600
183,900
71,500
145,700
95,300
134,200
157,500
114,600
124,900
135,200
50,200
106,700
66,900
46,800
Station
1t
1t
1t
4
5
6t
6t
8t
8t
8t
11t
11t
11t
11t
15t
15t
15t
1t
1t
3
4t
4t
6t
6t
6t
9t
9t
9t
12t
12t
12t
15t
15t
WCFB-FM
WMMO-FM
WXXL-FM
WOMX-FM
WTKS-FM
WJRR-FM
WOCL-FM
WRUM-FM
WHTQ-FM
WPYO-FM
WWKA-FM
WJHM-FM
WLOQ-FM
WMGF-FM
WDBO-AM
WNUE-FM
Avg.
Rating
Weekly Cume
Persons
0.9
0.9
0.8
0.7
0.7
0.6
0.6
0.6
0.5
0.5
0.5
0.4
0.4
0.4
0.3
0.3
117,700
234,800
253,100
251,000
83,400
180,300
207,500
123,000
169,800
199,400
149,500
142,200
102,100
198,500
60,200
63,000
Weekly Cume
Persons
1.0
1.0
1.0
0.9
0.8
0.7
0.7
0.6
0.6
0.6
0.5
0.5
0.5
0.5
0.3
0.3
0.3
108,600
220,700
236,700
232,800
79,000
193,400
115,800
166,100
187,400
138,900
152,200
132,100
95,700
187,400
57,600
40,600
58,600
MON-SUN 6AM-12MID
MON-FRI 6AM-12MID
Station
WCFB-FM
WMMO-FM
WXXL-FM
WOMX-FM
WTKS-FM
WOCL-FM
WRUM-FM
WJRR-FM
WPYO-FM
WWKA-FM
WHTQ-FM
WJHM-FM
WLOQ-FM
WMGF-FM
WDBO-AM
WFLF-AM
WNUE-FM
Avg.
Rating
Station
1t
1t
3t
3t
5t
5t
7t
7t
7t
7t
7t
12t
12t
14t
14t
WCFB-FM
WMMO-FM
WOMX-FM
WXXL-FM
WOCL-FM
WRUM-FM
WHTQ-FM
WJRR-FM
WPYO-FM
WTKS-FM
WWKA-FM
WJHM-FM
WMGF-FM
WLOQ-FM
WNUE-FM
Avg.
Rating
Weekly Cume
Persons
0.8
0.8
0.7
0.7
0.6
0.6
0.5
0.5
0.5
0.5
0.5
0.4
0.4
0.3
0.3
127,500
272,800
293,900
294,300
243,000
137,200
213,000
205,900
224,500
94,700
169,000
156,400
234,800
121,200
73,000
*M-F 6a-10a & M-F 3p-7p
ADULTS 25-54
SAT 6AM-10AM
Station
1t
1t
1t
4t
4t
4t
4t
8t
8t
8t
11t
11t
11t
11t
WCFB-FM
WMMO-FM
WXXL-FM
WMGF-FM
WOMX-FM
WPYO-FM
WWKA-FM
WHTQ-FM
WOCL-FM
WRUM-FM
WJHM-FM
WJRR-FM
WLOQ-FM
WTKS-FM
SAT 10AM-3PM
Avg.
Rating
Weekly Cume
Persons
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.2
13,300
25,300
25,900
16,500
18,300
14,500
19,700
17,200
17,000
16,200
10,200
12,100
6,400
8,500
Station
1
2t
2t
4t
4t
6
7t
7t
9t
9t
11t
11t
13t
13t
13t
WMMO-FM
WHTQ-FM
WXXL-FM
WOMX-FM
WRUM-FM
WWKA-FM
WJRR-FM
WPYO-FM
WCFB-FM
WOCL-FM
WJHM-FM
WMGF-FM
WLOQ-FM
WNUE-FM
WTKS-FM
1
2
3
4
5t
5t
7t
7t
7t
7t
11t
11t
13t
13t
15
WHTQ-FM
WXXL-FM
WRUM-FM
WOMX-FM
WJRR-FM
WMMO-FM
WCFB-FM
WOCL-FM
WPYO-FM
WWKA-FM
WJHM-FM
WMGF-FM
WNUE-FM
WTKS-FM
WLOQ-FM
Weekly Cume
Persons
1.2
1.0
1.0
0.9
0.9
0.8
0.7
0.7
0.6
0.6
0.5
0.5
0.2
0.2
0.2
54,400
49,300
63,500
55,400
36,700
42,000
42,400
36,500
28,200
34,700
25,100
29,300
14,800
14,000
12,500
SAT 7PM-12MID
SAT 3PM-7PM
Station
Avg.
Rating
Avg.
Rating
Weekly Cume
Persons
1.2
1.1
1.0
0.9
0.8
0.8
0.6
0.6
0.6
0.6
0.4
0.4
0.3
0.3
0.2
44,400
56,400
33,000
54,700
32,100
38,300
22,800
31,600
36,800
32,200
21,700
23,300
14,300
10,800
14,600
Station
1t
1t
1t
4t
4t
4t
4t
4t
9t
9t
9t
9t
13t
13t
13t
WHTQ-FM
WMMO-FM
WRUM-FM
WCFB-FM
WJRR-FM
WOMX-FM
WPYO-FM
WXXL-FM
WJHM-FM
WMGF-FM
WOCL-FM
WWKA-FM
WLOQ-FM
WNUE-FM
WTKS-FM
Avg.
Rating
Weekly Cume
Persons
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.1
0.1
0.1
28,900
29,400
22,800
18,300
21,900
34,700
28,300
28,600
18,800
17,000
21,700
21,000
6,900
11,100
4,100
ADULTS 25-54
SUN 6AM-10AM
Station
1
2t
2t
2t
5t
5t
5t
8t
8t
8t
8t
12t
12t
12t
12t
12t
12t
WCFB-FM
WOCL-FM
WPYO-FM
WWKA-FM
WMGF-FM
WMMO-FM
WOMX-FM
WJHM-FM
WJRR-FM
WRUM-FM
WXXL-FM
WDBO-AM
WFLF-AM
WHTQ-FM
WLOQ-FM
WNUE-FM
WTKS-FM
SUN 10AM-3PM
Avg.
Rating
Weekly Cume
Persons
0.5
0.4
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
13,500
17,300
12,100
21,400
12,600
14,100
14,900
6,400
7,400
7,300
15,300
5,300
3,400
7,600
4,400
6,800
6,100
Station
1
2
3
4t
4t
4t
4t
4t
9t
9t
9t
12
13t
13t
13t
WHTQ-FM
WMMO-FM
WXXL-FM
WCFB-FM
WJRR-FM
WOCL-FM
WOMX-FM
WWKA-FM
WMGF-FM
WPYO-FM
WRUM-FM
WTKS-FM
WJHM-FM
WLOQ-FM
WNUE-FM
1
2
3t
3t
3t
6t
6t
6t
6t
10
11
12
13t
13t
WHTQ-FM
WXXL-FM
WJRR-FM
WMMO-FM
WPYO-FM
WCFB-FM
WOCL-FM
WOMX-FM
WRUM-FM
WWKA-FM
WJHM-FM
WMGF-FM
WNUE-FM
WTKS-FM
Weekly Cume
Persons
1.0
0.8
0.7
0.6
0.6
0.6
0.6
0.6
0.4
0.4
0.4
0.3
0.2
0.2
0.2
44,000
43,600
44,300
25,200
30,000
37,100
37,700
33,800
27,100
25,500
20,800
17,600
16,200
12,800
11,100
SUN 7PM-12MID
SUN 3PM-7PM
Station
Avg.
Rating
Avg.
Rating
Weekly Cume
Persons
1.3
0.8
0.7
0.7
0.7
0.6
0.6
0.6
0.6
0.5
0.4
0.3
0.2
0.2
39,600
46,400
32,100
34,900
34,700
19,700
27,200
32,600
27,200
24,900
18,100
19,900
10,800
10,200
Station
1t
1t
1t
1t
5t
5t
5t
5t
9t
9t
9t
12t
12t
12t
12t
WCFB-FM
WHTQ-FM
WMMO-FM
WPYO-FM
WJRR-FM
WOCL-FM
WOMX-FM
WXXL-FM
WJHM-FM
WRUM-FM
WWKA-FM
WLOQ-FM
WMGF-FM
WNUE-FM
WTKS-FM
Avg.
Rating
Weekly Cume
Persons
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.1
0.1
0.1
0.1
10,800
17,300
25,800
22,600
17,900
17,900
21,900
22,200
13,600
12,800
12,100
5,600
9,500
9,900
5,000
ADULTS 35-64
MON-FRI 6AM-10AM
Station
1
2
3t
3t
3t
3t
7
8t
8t
10t
10t
10t
13t
13t
15t
15t
15t
15t
15t
WCFB-FM
WDBO-AM
WMMO-FM
WOCL-FM
WTKS-FM
WXXL-FM
WWKA-FM
WOMX-FM
WRUM-FM
WLOQ-FM
WMGF-FM
WNUE-FM
WFLF-AM
WHTQ-FM
WHOO-AM
WJHM-FM
WJRR-FM
WPYO-FM
WRMQ-AM
Avg.
Rating
Weekly Cume
Persons
1.0
0.9
0.8
0.8
0.8
0.8
0.7
0.6
0.6
0.4
0.4
0.4
0.3
0.3
0.2
0.2
0.2
0.2
0.2
49,200
51,400
119,400
90,700
42,800
77,800
75,700
89,800
55,500
40,100
67,100
30,700
26,800
45,100
19,400
30,700
39,400
47,700
7,900
MON-FRI 10AM-3PM
Station
1
2t
2t
4t
4t
6t
6t
6t
6t
10t
10t
12t
12t
14
15t
15t
MON-FRI 3PM-7PM
Station
1t
1t
3t
3t
5t
5t
7t
7t
7t
7t
11t
11t
13
14t
14t
WCFB-FM
WMMO-FM
WOCL-FM
WOMX-FM
WWKA-FM
WXXL-FM
WDBO-AM
WHTQ-FM
WMGF-FM
WRUM-FM
WLOQ-FM
WTKS-FM
WJRR-FM
WNUE-FM
WPYO-FM
Avg.
Rating
Weekly Cume
Persons
1.1
1.1
1.0
1.0
0.9
0.9
0.7
0.7
0.7
0.7
0.6
0.6
0.5
0.4
0.4
69,600
134,400
122,000
123,800
94,200
111,400
54,100
90,400
93,200
65,300
50,400
49,200
63,900
35,300
86,300
WMMO-FM
WOCL-FM
WOMX-FM
WCFB-FM
WTKS-FM
WDBO-AM
WMGF-FM
WRUM-FM
WXXL-FM
WLOQ-FM
WWKA-FM
WFLF-AM
WHTQ-FM
WJRR-FM
WJHM-FM
WPYO-FM
Avg.
Rating
Weekly Cume
Persons
1.3
1.0
1.0
0.8
0.8
0.7
0.7
0.7
0.7
0.6
0.6
0.5
0.5
0.4
0.3
0.3
141,200
124,400
120,400
72,200
43,500
48,000
111,500
74,700
104,600
61,800
87,100
32,500
74,300
63,000
55,300
69,600
MON-FRI 7PM-12MID
Station
1t
1t
3
4t
4t
4t
4t
4t
9t
9t
9t
9t
9t
14t
14t
14t
WCFB-FM
WMMO-FM
WRUM-FM
WHTQ-FM
WJRR-FM
WOCL-FM
WOMX-FM
WWKA-FM
WDBO-AM
WJHM-FM
WMGF-FM
WPYO-FM
WXXL-FM
WLOQ-FM
WNUE-FM
WTKS-FM
Avg.
Rating
0.5
0.5
0.4
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
Weekly Cume
Persons
48,500
80,100
50,400
58,200
41,500
64,800
63,500
60,100
31,000
37,800
49,000
51,200
59,100
25,200
25,600
17,800
ADULTS 35-64
MON-FRI 6AM-7PM
AM & PM DRIVES*
Station
1t
1t
3
4t
4t
4t
4t
8t
8t
10t
10t
10t
13t
13t
15t
15t
15t
WCFB-FM
WMMO-FM
WOCL-FM
WDBO-AM
WOMX-FM
WWKA-FM
WXXL-FM
WRUM-FM
WTKS-FM
WHTQ-FM
WLOQ-FM
WMGF-FM
WJRR-FM
WNUE-FM
WFLF-AM
WJHM-FM
WPYO-FM
Avg.
Rating
Weekly Cume
Persons
1.0
1.0
0.9
0.8
0.8
0.8
0.8
0.7
0.7
0.5
0.5
0.5
0.4
0.4
0.3
0.3
0.3
80,000
179,900
155,300
72,800
150,400
117,600
135,700
81,600
57,100
103,300
66,300
127,900
83,400
43,200
38,900
72,300
103,700
Station
1
2t
2t
4
5
6t
6t
6t
6t
10
11t
11t
13t
13t
15t
15t
15t
1
2t
2t
4
5t
5t
5t
5t
5t
10
11t
11t
11t
14t
14t
14t
14t
WMMO-FM
WCFB-FM
WOCL-FM
WOMX-FM
WDBO-AM
WRUM-FM
WTKS-FM
WWKA-FM
WXXL-FM
WMGF-FM
WHTQ-FM
WJRR-FM
WLOQ-FM
WFLF-AM
WJHM-FM
WNUE-FM
WPYO-FM
Avg.
Rating
Weekly Cume
Persons
0.9
0.8
0.8
0.7
0.6
0.6
0.6
0.6
0.6
0.5
0.4
0.4
0.4
0.3
0.3
0.3
0.3
232,800
105,700
208,600
201,900
81,900
105,900
64,900
148,500
178,000
189,200
140,600
115,000
105,300
49,800
100,800
54,300
136,300
Weekly Cume
Persons
1.1
1.0
1.0
0.9
0.8
0.7
0.7
0.7
0.7
0.6
0.5
0.5
0.4
0.4
0.3
0.3
0.3
221,000
98,600
198,400
189,300
165,600
78,300
100,000
63,600
141,200
176,200
126,200
99,200
48,200
105,400
94,600
50,800
126,900
MON-SUN 6AM-12MID
MON-FRI 6AM-12MID
Station
WMMO-FM
WCFB-FM
WOCL-FM
WOMX-FM
WXXL-FM
WDBO-AM
WRUM-FM
WTKS-FM
WWKA-FM
WMGF-FM
WHTQ-FM
WLOQ-FM
WFLF-AM
WJRR-FM
WJHM-FM
WNUE-FM
WPYO-FM
Avg.
Rating
Station
1
2
3
4t
4t
4t
4t
8t
8t
10t
10t
10t
10t
14t
14t
WMMO-FM
WCFB-FM
WOCL-FM
WOMX-FM
WRUM-FM
WWKA-FM
WXXL-FM
WDBO-AM
WHTQ-FM
WJRR-FM
WLOQ-FM
WMGF-FM
WTKS-FM
WNUE-FM
WPYO-FM
Avg.
Rating
Weekly Cume
Persons
0.9
0.8
0.7
0.6
0.6
0.6
0.6
0.5
0.5
0.4
0.4
0.4
0.4
0.3
0.3
264,500
117,600
242,500
238,400
120,700
166,000
208,000
85,300
179,100
134,100
126,500
218,800
74,800
60,900
160,100
*M-F 6a-10a & M-F 3p-7p
ADULTS 35-64
SAT 10AM-3PM
SAT 6AM-1OAM
Station
1
2
3t
3t
5t
5t
7t
7t
7t
10t
10t
10t
10t
10t
WMMO-FM
WCFB-FM
WOCL-FM
WWKA-FM
WOMX-FM
WRUM-FM
WHTQ-FM
WMGF-FM
WXXL-FM
WDBO-AM
WJHM-FM
WJRR-FM
WLOQ-FM
WNUE-FM
Station
Avg.
Rating
Weekly Cume
Persons
0.7
0.6
0.5
0.5
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
29,000
14,800
25,100
22,300
16,500
17,400
16,300
17,000
15,300
11,100
6,900
9,700
9,300
9,900
1
2
3
4t
4t
6t
6t
6t
9
10t
10t
12
13t
13t
15t
15t
WMMO-FM
WRUM-FM
WWKA-FM
WHTQ-FM
WOCL-FM
WCFB-FM
WOMX-FM
WXXL-FM
WJRR-FM
WMGF-FM
WPYO-FM
WLOQ-FM
WJHM-FM
WNUE-FM
WDBO-AM
WTKS-FM
1t
1t
3
4t
4t
6t
6t
6t
9
10t
10t
12t
12t
12t
12t
WHTQ-FM
WRUM-FM
WMMO-FM
WOCL-FM
WWKA-FM
WCFB-FM
WOMX-FM
WXXL-FM
WJRR-FM
WMGF-FM
WPYO-FM
WJHM-FM
WLOQ-FM
WNUE-FM
WTKS-FM
Weekly Cume
Persons
1.4
1.0
0.9
0.8
0.8
0.7
0.7
0.7
0.6
0.5
0.5
0.4
0.3
0.3
0.2
0.2
57,700
37,100
41,900
42,500
38,300
25,500
43,600
42,200
29,300
26,900
23,800
20,100
17,600
16,500
10,600
8,900
SAT 7PM-12MID
SAT 3PM-7PM
Station
Avg.
Rating
Avg.
Rating
Weekly Cume
Persons
1.1
1.1
1.0
0.8
0.8
0.7
0.7
0.7
0.6
0.5
0.5
0.3
0.3
0.3
0.3
40,000
31,300
43,200
36,900
32,000
23,900
41,000
36,300
19,900
21,400
24,800
14,300
17,900
14,700
7,900
Station
1
2t
2t
2t
2t
2t
7t
7t
7t
7t
11t
11t
13t
13t
13t
13t
WMMO-FM
WCFB-FM
WHTQ-FM
WOCL-FM
WRUM-FM
WWKA-FM
WJRR-FM
WMGF-FM
WOMX-FM
WPYO-FM
WJHM-FM
WXXL-FM
WDBO-AM
WLOQ-FM
WNUE-FM
WTKS-FM
Avg.
Rating
Weekly Cume
Persons
0.6
0.4
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.1
0.1
0.1
0.1
32,200
17,300
22,400
28,500
17,000
21,200
14,000
17,600
28,100
17,800
10,700
18,100
2,900
8,300
9,900
3,100
ADULTS 35-64
SUN 6AM-10AM
Station
1
2t
2t
4t
4t
6t
6t
6t
6t
6t
6t
12t
12t
12t
12t
12t
12t
12t
12t
WCFB-FM
WOCL-FM
WWKA-FM
WJRR-FM
WMMO-FM
WDBO-AM
WMGF-FM
WOMX-FM
WPYO-FM
WRUM-FM
WXXL-FM
WFLF-AM
WHTQ-FM
WJHM-FM
WLOQ-FM
WNUE-FM
WRMQ-AM
WTKS-FM
WTLN-AM
SUN 10AM-3PM
Avg.
Rating
Weekly Cume
Persons
0.6
0.5
0.5
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
16,300
20,800
22,500
8,100
18,200
9,100
11,400
12,500
7,000
8,600
9,100
4,800
7,900
5,300
6,000
6,400
4,100
5,000
1,300
SUN 3PM-7PM
Station
1
2t
2t
4t
4t
6t
6t
8
9t
9t
11t
11t
13t
13t
13t
WHTQ-FM
WMMO-FM
WOCL-FM
WCFB-FM
WXXL-FM
WRUM-FM
WWKA-FM
WJRR-FM
WOMX-FM
WPYO-FM
WJHM-FM
WMGF-FM
WLOQ-FM
WNUE-FM
WTKS-FM
Avg.
Rating
Weekly Cume
Persons
1.0
0.8
0.8
0.7
0.7
0.6
0.6
0.5
0.4
0.4
0.3
0.3
0.2
0.2
0.2
32,300
35,800
33,300
23,100
34,200
23,500
23,100
19,300
25,800
23,400
12,600
17,400
8,100
10,100
7,600
Station
1
2
3t
3t
3t
6
7t
7t
9t
9t
9t
12t
12t
12t
15
WMMO-FM
WOCL-FM
WCFB-FM
WHTQ-FM
WWKA-FM
WRUM-FM
WOMX-FM
WXXL-FM
WJRR-FM
WMGF-FM
WNUE-FM
WLOQ-FM
WPYO-FM
WTKS-FM
WJHM-FM
Avg.
Rating
Weekly Cume
Persons
1.1
0.9
0.8
0.8
0.8
0.6
0.5
0.5
0.4
0.4
0.4
0.3
0.3
0.3
0.2
46,400
41,200
30,300
38,000
37,700
22,700
29,400
27,600
18,500
24,600
13,700
16,400
15,600
14,200
10,100
SUN 7PM-12MID
Station
1
2t
2t
4
5t
5t
5t
5t
5t
10t
10t
10t
10t
10t
WMMO-FM
WCFB-FM
WOCL-FM
WHTQ-FM
WJRR-FM
WOMX-FM
WPYO-FM
WRUM-FM
WWKA-FM
WJHM-FM
WLOQ-FM
WMGF-FM
WNUE-FM
WXXL-FM
Avg.
Rating
0.5
0.4
0.4
0.3
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
Weekly Cume
Persons
26,800
12,900
21,100
12,400
12,100
17,300
12,200
12,300
13,400
6,600
4,600
9,600
7,800
11,900
Top 15 Stations Ranked by Average Persons.
All estimates are copyright protected by the Arbitron Co.
ADULTS 18-49
MON-FRI 6AM-10AM
Station
1
2t
2t
4
5t
5t
5t
8t
8t
8t
8t
8t
13t
13t
13t
WXXL-FM
WCFB-FM
WTKS-FM
WPYO-FM
WMMO-FM
WOMX-FM
WRUM-FM
WHTQ-FM
WJRR-FM
WLOQ-FM
WOCL-FM
WWKA-FM
WJHM-FM
WMGF-FM
WNUE-FM
MON-FRI 10AM-3PM
Avg.
Rating
Weekly Cume
Persons
1.0
0.8
0.8
0.7
0.6
0.6
0.6
0.4
0.4
0.4
0.4
0.4
0.3
0.3
0.3
123,800
46,800
54,300
92,300
119,500
109,400
59,600
53,000
67,400
37,800
79,800
63,900
45,300
61,500
33,700
Station
1t
1t
3
4t
4t
4t
7t
7t
7t
10t
10t
10t
13t
13t
15
Station
1
2
3t
3t
3t
6t
6t
8t
8t
10t
10t
12t
12t
14
15t
15t
WXXL-FM
WOMX-FM
WCFB-FM
WJRR-FM
WMMO-FM
WPYO-FM
WRUM-FM
WHTQ-FM
WOCL-FM
WJHM-FM
WWKA-FM
WMGF-FM
WTKS-FM
WNUE-FM
WDBO-AM
WLOQ-FM
1.1
1.0
0.9
0.9
0.9
0.8
0.8
0.7
0.7
0.6
0.6
0.5
0.5
0.4
0.3
0.3
Weekly Cume
Persons
1.0
1.0
0.9
0.8
0.8
0.8
0.7
0.7
0.7
0.5
0.5
0.5
0.4
0.4
0.3
137,200
157,300
168,700
116,800
91,500
54,100
73,300
113,500
133,000
91,200
94,700
109,300
52,400
80,500
25,600
MON-FRI 7PM-12MID
MON-FRI 3PM-7PM
Avg.
Rating
WMMO-FM
WOMX-FM
WXXL-FM
WJRR-FM
WRUM-FM
WTKS-FM
WCFB-FM
WOCL-FM
WPYO-FM
WHTQ-FM
WJHM-FM
WMGF-FM
WLOQ-FM
WWKA-FM
WFLF-AM
Avg.
Rating
Weekly Cume
Persons
186,600
156,400
79,000
118,000
125,500
160,700
89,600
105,300
102,500
110,700
86,500
94,200
53,300
41,600
24,600
45,100
Station
1
2t
2t
2t
2t
6t
6t
6t
6t
6t
11t
11t
13t
13t
13t
13t
13t
WPYO-FM
WCFB-FM
WJRR-FM
WRUM-FM
WXXL-FM
WHTQ-FM
WJHM-FM
WMMO-FM
WOMX-FM
WWKA-FM
WOCL-FM
WTKS-FM
WDBO-AM
WLOQ-FM
WMGF-FM
WNUE-FM
WRMQ-AM
Avg.
Rating
Weekly Cume
Persons
0.5
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.1
0.1
0.1
0.1
0.1
114,900
58,400
81,400
68,100
117,300
72,000
72,900
75,400
90,400
66,900
63,600
31,700
20,400
25,600
48,000
30,000
7,000
ADULTS 18-49
AM & PM Drives*
Station
1
2
3t
3t
3t
6t
6t
8
9t
9t
9t
9t
13t
13t
15t
15t
WXXL-FM
WCFB-FM
WMMO-FM
WOMX-FM
WPYO-FM
WRUM-FM
WTKS-FM
WJRR-FM
WHTQ-FM
WJHM-FM
WOCL-FM
WWKA-FM
WLOQ-FM
WMGF-FM
WDBO-AM
WNUE-FM
MON-FRI 6AM-7PM
Avg.
Rating
Weekly Cume
Persons
1.0
0.9
0.8
0.8
0.8
0.7
0.7
0.6
0.5
0.5
0.5
0.5
0.4
0.4
0.3
0.3
226,300
88,400
170,700
195,100
189,500
103,500
71,100
145,000
124,600
122,800
135,600
110,100
61,400
128,200
41,700
50,100
Station
1
2
3t
3t
5t
5t
5t
5t
9
10t
10t
10t
13t
13t
15
1
2t
2t
2t
2t
6t
6t
6t
9t
9t
11t
11t
13t
13t
15t
15t
15t
WXXL-FM
WCFB-FM
WMMO-FM
WOMX-FM
WPYO-FM
WJRR-FM
WRUM-FM
WTKS-FM
WHTQ-FM
WOCL-FM
WJHM-FM
WWKA-FM
WLOQ-FM
WMGF-FM
WDBO-AM
WFLF-AM
WNUE-FM
Avg.
Rating
0.8
0.7
0.7
0.7
0.7
0.6
0.6
0.6
0.5
0.5
0.4
0.4
0.3
0.3
0.2
0.2
0.2
Weekly Cume
Persons
286,100
119,700
229,500
266,000
239,200
199,700
133,900
83,400
171,100
199,900
165,400
145,700
93,000
192,200
52,400
35,500
69,100
Weekly Cume
Persons
1.0
0.9
0.8
0.8
0.7
0.7
0.7
0.7
0.6
0.5
0.5
0.5
0.4
0.4
0.3
266,500
247,000
107,400
214,400
182,300
223,700
123,700
78,300
182,700
153,000
151,500
134,400
87,300
178,900
63,600
MON-SUN 6AM-12MID
MON-FRI 6AM-12MID
Station
WXXL-FM
WOMX-FM
WCFB-FM
WMMO-FM
WJRR-FM
WPYO-FM
WRUM-FM
WTKS-FM
WOCL-FM
WHTQ-FM
WJHM-FM
WWKA-FM
WLOQ-FM
WMGF-FM
WNUE-FM
Avg.
Rating
Station
1
2t
2t
4t
4t
4t
4t
8t
8t
8t
11t
11t
13t
13t
15
WXXL-FM
WMMO-FM
WOMX-FM
WCFB-FM
WJRR-FM
WPYO-FM
WRUM-FM
WHTQ-FM
WOCL-FM
WTKS-FM
WJHM-FM
WWKA-FM
WLOQ-FM
WMGF-FM
WNUE-FM
Avg.
Rating
Weekly Cume
Persons
0.8
0.7
0.7
0.6
0.6
0.6
0.6
0.5
0.5
0.5
0.4
0.4
0.3
0.3
0.2
325,300
265,100
310,400
130,600
224,400
270,800
150,200
214,000
236,100
94,800
185,500
167,300
112,300
228,000
79,800
ADULTS 18-49
SAT 6AM-10AM
Avg.
Rating
Station
1t
1t
1t
1t
5t
5t
5t
5t
9t
9t
9t
9t
9t
14t
14t
14t
14t
14t
WMMO-FM
WPYO-FM
WRUM-FM
WXXL-FM
WCFB-FM
WMGF-FM
WOMX-FM
WWKA-FM
WHTQ-FM
WJHM-FM
WJRR-FM
WLOQ-FM
WOCL-FM
WDBO-AM
WHOO-AM
WNUE-FM
WRMQ-AM
WTKS-FM
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
SAT 10AM-3PM
Weekly Cume
Persons
23,800
17,700
21,700
23,000
12,600
14,500
17,800
19,200
15,100
11,500
13,800
7,100
15,600
3,900
3,200
7,000
2,800
8,300
Station
1
2t
2t
4t
4t
4t
4t
8t
8t
10
11t
11t
13t
13t
13t
13t
WMMO-FM
WRUM-FM
WXXL-FM
WHTQ-FM
WJRR-FM
WOMX-FM
WPYO-FM
WCFB-FM
WWKA-FM
WJHM-FM
WMGF-FM
WOCL-FM
WLOQ-FM
WNUE-FM
WRMQ-AM
WTKS-FM
1t
1t
3
4t
4t
6t
6t
8t
8t
8t
8t
12
13t
13t
13t
WHTQ-FM
WXXL-FM
WRUM-FM
WJRR-FM
WOMX-FM
WMMO-FM
WPYO-FM
WCFB-FM
WJHM-FM
WOCL-FM
WWKA-FM
WMGF-FM
WLOQ-FM
WNUE-FM
WTKS-FM
Avg.
Rating
1.1
1.1
1.0
0.8
0.8
0.7
0.7
0.5
0.5
0.5
0.5
0.3
0.2
0.2
0.2
Weekly Cume
Persons
1.0
0.9
0.9
0.8
0.8
0.8
0.8
0.6
0.6
0.5
0.4
0.4
0.2
0.2
0.2
0.2
50,200
37,900
68,100
48,400
46,600
54,200
46,300
28,500
40,600
29,400
25,500
30,200
15,800
13,200
4,100
10,500
SAT 7PM-12MID
SAT 3PM-7PM
Station
Avg.
Rating
Weekly Cume
Persons
41,800
61,900
35,400
33,200
56,900
33,200
42,200
22,200
25,200
26,800
30,100
21,200
14,100
13,100
10,000
Station
1
2t
2t
2t
2t
6t
6t
6t
9
10t
10t
10t
13t
13t
13t
WPYO-FM
WHTQ-FM
WJRR-FM
WRUM-FM
WXXL-FM
WJHM-FM
WMMO-FM
WOMX-FM
WWKA-FM
WCFB-FM
WMGF-FM
WOCL-FM
WLOQ-FM
WNUE-FM
WTKS-FM
Avg.
Rating
0.6
0.5
0.5
0.5
0.5
0.4
0.4
0.4
0.3
0.2
0.2
0.2
0.1
0.1
0.1
Weekly Cume
Persons
42,200
30,300
27,500
23,500
38,000
23,400
25,200
37,000
20,500
17,900
17,600
18,700
6,800
10,900
4,300
ADULTS 18-49
SUN 10AM-3PM
SUN 6AM-10AM
Avg.
Rating
Station
1
2t
2t
2t
5t
5t
5t
5t
5t
5t
5t
12t
12t
12t
12t
12t
WPYO-FM
WCFB-FM
WOCL-FM
WWKA-FM
WJHM-FM
WJRR-FM
WMGF-FM
WMMO-FM
WOMX-FM
WRUM-FM
WXXL-FM
WHTQ-FM
WNUE-FM
WRMQ-AM
WTKS-FM
WTLN-AM
0.5
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
Weekly Cume
Persons
15,600
12,100
13,900
19,600
7,100
8,000
12,300
11,400
14,500
9,300
13,700
8,100
5,300
3,800
5,900
1,700
Station
1
2t
2t
4
5t
5t
5t
5t
5t
10
11t
11t
11t
14
15t
15t
15t
WHTQ-FM
WJRR-FM
WXXL-FM
WMMO-FM
WCFB-FM
WOCL-FM
WOMX-FM
WPYO-FM
WWKA-FM
WRUM-FM
WJHM-FM
WMGF-FM
WTKS-FM
WLOQ-FM
WDBO-AM
WNUE-FM
WRMQ-AM
1
2t
2t
4
5t
5t
7t
7t
7t
10t
10t
12
13t
13t
15t
15t
15t
WHTQ-FM
WPYO-FM
WXXL-FM
WJRR-FM
WOMX-FM
WRUM-FM
WJHM-FM
WMMO-FM
WOCL-FM
WCFB-FM
WWKA-FM
WMGF-FM
WNUE-FM
WTKS-FM
WFLF-AM
WLOQ-FM
WRMQ-AM
Avg.
Rating
1.2
0.8
0.8
0.7
0.6
0.6
0.5
0.5
0.5
0.4
0.4
0.3
0.2
0.2
0.1
0.1
0.1
Weekly Cume
Persons
0.8
0.7
0.7
0.6
0.5
0.5
0.5
0.5
0.5
0.4
0.3
0.3
0.3
0.2
0.1
0.1
0.1
39,300
33,100
52,000
36,000
23,400
33,100
36,600
34,100
30,500
22,800
19,200
23,700
17,900
13,700
3,600
8,900
4,200
SUN 7PM-12MID
SUN 3PM-7PM
Station
Avg.
Rating
Weekly Cume
Persons
39,800
44,800
47,900
34,100
35,300
30,900
22,000
29,900
25,000
19,300
23,100
18,000
10,400
10,200
3,600
8,600
3,800
Station
1
2
3t
3t
3t
3t
3t
8t
8t
8t
8t
12t
12t
12t
12t
WPYO-FM
WHTQ-FM
WCFB-FM
WJRR-FM
WMMO-FM
WOMX-FM
WXXL-FM
WJHM-FM
WOCL-FM
WRUM-FM
WWKA-FM
WLOQ-FM
WMGF-FM
WNUE-FM
WTKS-FM
Avg.
Rating
0.6
0.4
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
Weekly Cume
Persons
34,300
17,800
10,900
20,200
22,400
23,200
28,200
19,800
15,300
14,600
14,200
5,800
9,600
9,400
6,300
ADULTS 18-34
MON-FRI 6AM-10AM
Station
1
2
3
4t
4t
6
7t
7t
7t
10t
10t
12t
12t
12t
12t
WPYO-FM
WCFB-FM
WXXL-FM
WRUM-FM
WTKS-FM
WJRR-FM
WJHM-FM
WLOQ-FM
WMMO-FM
WHTQ-FM
WOMX-FM
WMGF-FM
WOCL-FM
WRMQ-AM
WTLN-AM
MON-FRI 10AM-3PM
Avg.
Rating
Weekly Cume
Persons
1.1
0.8
0.7
0.6
0.6
0.5
0.4
0.4
0.4
0.3
0.3
0.2
0.2
0.2
0.2
54,200
19,900
64,500
27,200
24,200
36,900
25,400
15,600
38,900
16,700
34,100
18,000
24,000
4,100
4,600
Station
1t
1t
3t
3t
5t
5t
5t
8t
8t
10
11t
11t
11t
11t
15t
15t
15t
1
2
3
4
5t
5t
5t
8
9t
9t
11t
11t
11t
14t
14t
14t
WPYO-FM
WXXL-FM
WJRR-FM
WRUM-FM
WCFB-FM
WJHM-FM
WMMO-FM
WOMX-FM
WHTQ-FM
WTKS-FM
WMGF-FM
WOCL-FM
WWKA-FM
WLOQ-FM
WNUE-FM
WRMQ-AM
Avg.
Rating
Weekly Cume
Persons
1.1
1.0
0.9
0.8
0.7
0.7
0.7
0.6
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
90,600
101,500
68,500
49,900
37,500
62,000
43,600
58,700
35,800
20,500
36,700
28,200
30,000
15,900
20,300
4,800
Weekly Cume
Persons
0.9
0.9
0.8
0.8
0.6
0.6
0.6
0.5
0.5
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.2
69,700
75,100
49,600
91,100
29,100
46,100
64,200
50,300
22,100
18,800
33,800
39,900
35,400
5,300
11,600
23,300
28,400
MON-FRI 7PM-12MID
MON-FRI 3PM-7PM
Station
WJRR-FM
WPYO-FM
WRUM-FM
WXXL-FM
WCFB-FM
WMMO-FM
WOMX-FM
WJHM-FM
WTKS-FM
WLOQ-FM
WHTQ-FM
WMGF-FM
WOCL-FM
WRMQ-AM
WFLF-AM
WNUE-FM
WWKA-FM
Avg.
Rating
Station
1
2
3t
3t
3t
6t
6t
6t
9t
9t
9t
9t
13t
13t
13t
13t
WPYO-FM
WXXL-FM
WJHM-FM
WJRR-FM
WRUM-FM
WCFB-FM
WHTQ-FM
WMMO-FM
WOCL-FM
WOMX-FM
WTKS-FM
WWKA-FM
WMGF-FM
WNUE-FM
WRMQ-AM
WTLN-AM
Avg.
Rating
Weekly Cume
Persons
0.7
0.5
0.4
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
72,400
71,800
44,100
48,100
37,100
29,000
28,100
27,800
23,700
35,900
19,000
25,300
17,800
13,600
4,300
2,900
ADULTS 18-34
AM & PM Drives*
Station
1
2
3t
3t
3t
6
7t
7t
9
10t
10t
10t
10t
14t
14t
14t
WPYO-FM
WXXL-FM
WCFB-FM
WJRR-FM
WRUM-FM
WMMO-FM
WJHM-FM
WTKS-FM
WOMX-FM
WHTQ-FM
WLOQ-FM
WMGF-FM
WOCL-FM
WNUE-FM
WRMQ-AM
WWKA-FM
MON-FRI 6AM-7PM
Avg.
Rating
Weekly Cume
Persons
1.1
0.8
0.7
0.7
0.7
0.6
0.5
0.5
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.2
106,600
123,500
41,900
81,500
55,600
61,100
69,100
33,400
76,500
44,900
23,100
46,900
41,800
23,400
5,100
37,300
Station
1
2t
2t
4t
4t
6
7t
7t
7t
10
11t
11t
11t
14t
14t
14t
1
2t
2t
4t
4t
6t
6t
8t
8t
10t
10t
12t
12t
12t
12t
WPYO-FM
WJRR-FM
WXXL-FM
WCFB-FM
WRUM-FM
WJHM-FM
WMMO-FM
WOMX-FM
WTKS-FM
WHTQ-FM
WLOQ-FM
WMGF-FM
WOCL-FM
WRMQ-AM
WWKA-FM
Avg.
Rating
0.9
0.7
0.7
0.6
0.6
0.5
0.5
0.4
0.4
0.3
0.3
0.2
0.2
0.2
0.2
Weekly Cume
Persons
1.0
0.8
0.8
0.7
0.7
0.6
0.5
0.5
0.5
0.4
0.3
0.3
0.3
0.2
0.2
0.2
122,000
104,300
145,700
49,500
65,800
80,700
81,400
103,900
36,500
28,700
58,100
69,400
60,000
32,400
5,700
48,300
MON-SUN 6AM-12MID
MON-FRI 6AM-12MID
Station
WPYO-FM
WJRR-FM
WXXL-FM
WCFB-FM
WRUM-FM
WMMO-FM
WJHM-FM
WOMX-FM
WTKS-FM
WLOQ-FM
WHTQ-FM
WMGF-FM
WOCL-FM
WNUE-FM
WRMQ-AM
WWKA-FM
Avg.
Rating
Weekly Cume
Persons
131,100
114,800
156,900
56,500
72,200
91,400
88,300
113,700
40,400
65,600
30,500
75,700
70,900
5,700
55,400
Station
1
2
3t
3t
5t
5t
7t
7t
9t
9t
11t
11t
11t
11t
11t
WPYO-FM
WXXL-FM
WJRR-FM
WRUM-FM
WCFB-FM
WJHM-FM
WMMO-FM
WOMX-FM
WHTQ-FM
WTKS-FM
WLOQ-FM
WMGF-FM
WOCL-FM
WRMQ-AM
WWKA-FM
Avg.
Rating
Weekly Cume
Persons
0.9
0.7
0.6
0.6
0.5
0.5
0.4
0.4
0.3
0.3
0.2
0.2
0.2
0.2
0.2
148,000
176,700
128,800
80,800
63,400
103,900
105,500
138,300
84,400
46,700
38,900
94,800
89,000
6,200
65,400
ADULTS 18-34
SAT 6AM-10AM
Station
1
2
3t
3t
5t
5t
5t
5t
5t
5t
5t
12t
12t
12t
12t
12t
12t
WPYO-FM
WXXL-FM
WMGF-FM
WRUM-FM
WCFB-FM
WHTQ-FM
WJHM-FM
WJRR-FM
WLOQ-FM
WMMO-FM
WRMQ-AM
WNUE-FM
WOCL-FM
WOMX-FM
WTKS-FM
WTLN-AM
WWKA-FM
SAT 10AM-3PM
Avg.
Rating
Weekly Cume
Persons
0.7
0.6
0.4
0.4
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
10,500
13,800
5,000
10,800
4,600
4,100
5,400
6,600
2,400
5,300
2,000
3,700
4,500
4,300
2,600
900
4,400
Station
1
2
3t
3t
5
6t
6t
6t
9t
9t
11t
11t
11t
14t
14t
WXXL-FM
WPYO-FM
WJRR-FM
WRUM-FM
WMMO-FM
WHTQ-FM
WJHM-FM
WOMX-FM
WCFB-FM
WWKA-FM
WMGF-FM
WOCL-FM
WRMQ-AM
WLOQ-FM
WTKS-FM
1
2t
2t
4t
4t
4t
7
8t
8t
10t
10t
12t
12t
12t
15t
15t
15t
WXXL-FM
WJRR-FM
WRUM-FM
WHTQ-FM
WJHM-FM
WPYO-FM
WOMX-FM
WCFB-FM
WMMO-FM
WOCL-FM
WWKA-FM
WLOQ-FM
WMGF-FM
WNUE-FM
WRMQ-AM
WTKS-FM
WTLN-AM
Avg.
Rating
1.3
0.7
0.7
0.6
0.6
0.6
0.5
0.4
0.4
0.3
0.3
0.2
0.2
0.2
0.1
0.1
0.1
Weekly Cume
Persons
1.00
0.90
0.70
0.70
0.60
0.50
0.50
0.50
0.40
0.40
0.30
0.30
0.30
0.20
0.20
35,700
26,100
23,000
18,900
15,400
14,600
15,000
18,900
12,100
15,700
10,300
11,900
2,100
6,600
5,600
SAT 7PM-12MID
SAT 3PM-7PM
Station
Avg.
Rating
Weekly Cume
Persons
33,900
17,300
17,700
11,600
12,800
21,600
22,100
9,900
7,700
6,900
9,000
4,400
8,500
5,800
1,600
4,600
400
Station
1
2
3
4t
4t
4t
4t
8
9t
9t
9t
12t
12t
12t
12t
WPYO-FM
WXXL-FM
WJHM-FM
WHTQ-FM
WJRR-FM
WOMX-FM
WRUM-FM
WMMO-FM
WCFB-FM
WMGF-FM
WWKA-FM
WFLF-AM
WNUE-FM
WOCL-FM
WTKS-FM
Avg.
Rating
Weekly Cume
Persons
0.8
0.6
0.5
0.4
0.4
0.4
0.4
0.3
0.2
0.2
0.2
0.1
0.1
0.1
0.1
27,300
22,900
14,500
15,800
16,300
14,600
12,200
8,200
8,000
8,000
7,000
3,300
4,600
4,100
2,600
ADULTS 18-34
SUN 6AM-10AM
Station
1
2
3
4t
4t
4t
4t
4t
4t
10t
10t
10t
10t
10t
10t
10t
WPYO-FM
WOCL-FM
WMGF-FM
WCFB-FM
WJHM-FM
WMMO-FM
WOMX-FM
WRUM-FM
WXXL-FM
WHTQ-FM
WJRR-FM
WNUE-FM
WRMQ-AM
WTKS-FM
WTLN-AM
WWKA-FM
SUN 10AM-3PM
Avg.
Rating
Weekly Cume
Persons
0.7
0.4
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
11,100
5,400
4,600
4,500
3,100
2,700
5,300
4,800
8,000
3,800
2,800
2,400
1,500
2,200
1,200
3,300
Station
1
2t
2t
4
5t
5t
5t
5t
9t
9t
11t
11t
11t
11t
11t
WPYO-FM
WJRR-FM
WXXL-FM
WHTQ-FM
WCFB-FM
WOCL-FM
WOMX-FM
WRUM-FM
WJHM-FM
WLOQ-FM
WMGF-FM
WMMO-FM
WNUE-FM
WTKS-FM
WWKA-FM
1
2
3
4t
4t
6
7
8t
8t
8t
11t
11t
13t
13t
13t
13t
WPYO-FM
WJRR-FM
WHTQ-FM
WRUM-FM
WXXL-FM
WJHM-FM
WOMX-FM
WCFB-FM
WMGF-FM
WOCL-FM
WMMO-FM
WWKA-FM
WLOQ-FM
WNUE-FM
WRMQ-AM
WTKS-FM
Weekly Cume
Persons
0.8
0.7
0.7
0.6
0.4
0.4
0.4
0.4
0.3
0.3
0.2
0.2
0.2
0.2
0.2
22,900
17,700
30,600
11,600
8,800
11,000
12,600
12,200
10,900
5,200
8,000
9,300
4,700
5,900
6,400
SUN 7PM-12MID
SUN 3PM-7PM
Station
Avg.
Rating
Avg.
Rating
Weekly Cume
Persons
1.0
0.8
0.7
0.6
0.6
0.5
0.4
0.3
0.3
0.3
0.2
0.2
0.1
0.1
0.1
0.1
24,400
18,600
12,800
15,200
22,400
10,100
11,900
6,800
7,400
5,300
8,200
8,000
4,300
4,300
1,200
4,000
Station
1
2t
2t
4t
4t
4t
7t
7t
7t
7t
11t
11t
11t
11t
11t
WPYO-FM
WJRR-FM
WXXL-FM
WHTQ-FM
WJHM-FM
WRUM-FM
WCFB-FM
WMGF-FM
WMMO-FM
WOMX-FM
WLOQ-FM
WNUE-FM
WOCL-FM
WTKS-FM
WWKA-FM
Avg.
Rating
Weekly Cume
Persons
0.9
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
24,500
10,900
19,300
7,800
14,400
7,300
5,400
5,400
6,500
7,900
1,600
4,700
1,800
3,700
4,500
ADDITIONAL
RANKERS AND TRENDS
OTHER AGE DEMOS
Total Week: Mon-Sun 6am-12mid
ADULTS 55+
TEENS 12-17
Station
1t
1t
3t
3t
3t
6
7t
7t
7t
7t
11t
11t
11t
14t
14t
14t
14t
14t
14t
WPYO-FM
WXXL-FM
WCFB-FM
WOMX-FM
WRUM-FM
WRMQ-AM
WJHM-FM
WJRR-FM
WOCL-FM
WWKA-FM
WMGF-FM
WMMO-FM
WTLN-AM
WDBO-AM
WFLF-AM
WHTQ-FM
WLOQ-FM
WNUE-FM
WTKS-FM
Avg.
Rating
Weekly Cume
Persons
0.8
0.8
0.5
0.5
0.5
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
74,000
57,800
25,800
40,800
23,700
5,700
36,000
15,900
25,400
22,500
30,900
26,200
4,000
10,000
9,000
23,400
11,100
12,700
6,700
Station
1
2t
2t
4
5t
5t
5t
8
9
10t
10t
10t
13t
13t
13t
13t
13t
13t
13t
WDBO-AM
WRUM-FM
WWKA-FM
WOCL-FM
WLOQ-FM
WMGF-FM
WMMO-FM
WCFB-FM
WFLF-AM
WNUE-FM
WOMX-FM
WRMQ-AM
WHTQ-FM
WJHM-FM
WJRR-FM
WONQ-AM
WTKS-FM
WTLN-AM
WXXL-FM
PERSONS 6+
Station
1t
1t
1t
1t
5t
5t
5t
5t
9
10t
10t
10t
10t
10t
10t
WCFB-FM
WMMO-FM
WRUM-FM
WXXL-FM
WOCL-FM
WOMX-FM
WPYO-FM
WWKA-FM
WJRR-FM
WDBO-AM
WHTQ-FM
WJHM-FM
WLOQ-FM
WMGF-FM
WTKS-FM
Avg.
Rating
Weekly Cume
Persons
0.8
0.7
0.7
0.6
0.5
0.5
0.5
0.4
0.3
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
69,800
60,300
67,100
92,200
71,500
96,500
95,200
47,900
45,700
29,700
61,100
6,900
32,300
26,900
22,000
13,200
22,700
10,700
43,200
ADULTS 25+
Avg.
Rating
Weekly Cume
Persons
0.6
0.6
0.6
0.6
0.5
0.5
0.5
0.5
0.4
0.3
0.3
0.3
0.3
0.3
0.3
263,100
457,700
280,600
509,500
416,300
484,100
454,500
304,900
300,500
154,300
313,700
307,600
231,100
422,300
144,600
Station
1t
1t
3t
3t
5t
5t
5t
8t
8t
8t
8t
8t
8t
8t
15
WCFB-FM
WMMO-FM
WOCL-FM
WRUM-FM
WOMX-FM
WWKA-FM
WXXL-FM
WDBO-AM
WHTQ-FM
WJRR-FM
WLOQ-FM
WMGF-FM
WPYO-FM
WTKS-FM
WJHM-FM
Avg.
Rating
Weekly Cume
Persons
0.7
0.7
0.6
0.6
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.4
0.4
0.4
0.3
175,400
368,000
335,300
197,500
355,000
236,100
337,500
132,200
245,300
227,800
192,700
331,300
251,700
117,300
183,300
WOMEN
25-54
Station
1
2t
2t
4
5
6t
6t
6t
6t
10t
10t
12t
12t
14t
14t
WCFB-FM
WOMX-FM
WXXL-FM
WMMO-FM
WPYO-FM
WJHM-FM
WOCL-FM
WRUM-FM
WWKA-FM
WJRR-FM
WMGF-FM
WHTQ-FM
WLOQ-FM
WNUE-FM
WTKS-FM
35-64
Avg.
Rating
Weekly Cume
Persons
1.0
0.9
0.9
0.7
0.6
0.5
0.5
0.5
0.5
0.4
0.4
0.3
0.3
0.2
0.2
74,200
156,300
155,700
128,000
126,600
86,700
115,900
66,100
86,800
77,000
123,900
84,800
54,000
37,700
25,500
Station
1t
1t
3
4t
4t
6t
6t
8t
8t
10t
10t
10t
10t
14t
14t
14t
WCFB-FM
WOMX-FM
WXXL-FM
WOCL-FM
WWKA-FM
WMMO-FM
WRUM-FM
WDBO-AM
WMGF-FM
WHTQ-FM
WJHM-FM
WLOQ-FM
WPYO-FM
WJRR-FM
WNUE-FM
WRMQ-AM
18-49
Station
1
2
3
4t
4t
6
7t
7t
7t
10
11t
11t
13t
13t
13t
13t
WXXL-FM
WOMX-FM
WCFB-FM
WMMO-FM
WPYO-FM
WRUM-FM
WJHM-FM
WJRR-FM
WWKA-FM
WOCL-FM
WHTQ-FM
WMGF-FM
WLOQ-FM
WNUE-FM
WRMQ-AM
WTKS-FM
Avg.
Rating
Weekly Cume
Persons
0.9
0.9
0.8
0.7
0.7
0.6
0.6
0.4
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.2
64,300
130,600
115,600
113,700
89,700
124,000
59,700
33,600
117,400
72,900
61,600
59,200
91,000
49,200
34,300
8,200
18-34
Avg.
Rating
Weekly Cume
Persons
1
0.9
0.8
0.7
0.7
0.6
0.5
0.5
0.5
0.4
0.3
0.3
0.2
0.2
0.2
0.2
175,700
169,100
75,700
133,800
153,200
71,900
102,800
84,900
90,800
117,400
93,200
123,500
49,500
35,800
8,200
27,400
Station
1
2
3
4t
4t
6t
6t
6t
9t
9t
9t
12t
12t
12t
12t
WPYO-FM
WCFB-FM
WXXL-FM
WJHM-FM
WMMO-FM
WJRR-FM
WOMX-FM
WRUM-FM
WMGF-FM
WRMQ-AM
WWKA-FM
WHTQ-FM
WLOQ-FM
WOCL-FM
WTKS-FM
Avg.
Rating
Weekly Cume
Persons
1
0.9
0.8
0.6
0.6
0.5
0.5
0.5
0.3
0.3
0.3
0.2
0.2
0.2
0.2
82,400
39,000
93,600
58,900
58,900
50,300
73,500
37,100
55,100
5,400
36,300
38,800
15,600
47,900
14,300
WOMEN
Morning Drive: Mon-Fri 6am-10am
35-64
25-54
Station
1
2
3
4
5t
5t
5t
5t
5t
10t
10t
12t
12t
12t
15t
15t
WCFB-FM
WXXL-FM
WOMX-FM
WMMO-FM
WJHM-FM
WOCL-FM
WPYO-FM
WRUM-FM
WWKA-FM
WLOQ-FM
WMGF-FM
WDBO-AM
WJRR-FM
WNUE-FM
WFLF-AM
WTKS-FM
Avg.
Rating
Weekly Cume
Persons
1.6
1.5
0.9
0.7
0.5
0.5
0.5
0.5
0.5
0.4
0.4
0.3
0.3
0.3
0.2
0.2
30,300
71,300
62,100
63,100
29,000
47,300
48,500
27,900
35,700
20,500
36,300
12,400
22,700
15,700
9,100
9,700
Station
1
2
3t
3t
5
6
7t
7t
9
10t
10t
10t
10t
14t
14t
14t
WCFB-FM
WXXL-FM
WOMX-FM
WWKA-FM
WDBO-AM
WOCL-FM
WMMO-FM
WRUM-FM
WMGF-FM
WJHM-FM
WLOQ-FM
WNUE-FM
WPYO-FM
WFLF-AM
WHTQ-FM
WRMQ-AM
18-49
Station
1
2
3
4
5
6t
6t
8t
8t
10t
10t
10t
13t
13t
13t
WXXL-FM
WCFB-FM
WOMX-FM
WMMO-FM
WPYO-FM
WJHM-FM
WRUM-FM
WOCL-FM
WWKA-FM
WJRR-FM
WLOQ-FM
WMGF-FM
WNUE-FM
WRMQ-AM
WTKS-FM
Avg.
Rating
Weekly Cume
Persons
1.3
1.2
0.9
0.9
0.8
0.7
0.6
0.6
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.2
27,300
49,500
53,400
40,300
21,700
46,300
53,400
27,500
34,800
18,700
19,400
16,500
31,300
9,000
14,400
6,100
18-34
Avg.
Rating
Weekly Cume
Persons
1.5
1.4
0.8
0.7
0.6
0.5
0.5
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
80,800
26,400
66,000
65,700
58,500
27,800
26,800
46,200
34,100
25,900
16,600
35,200
12,700
6,400
11,700
Station
1
2
3
4t
4t
6
7t
7t
7t
7t
7t
7t
13t
13t
13t
WCFB-FM
WXXL-FM
WPYO-FM
WJHM-FM
WMMO-FM
WRUM-FM
WJRR-FM
WLOQ-FM
WMGF-FM
WOMX-FM
WRMQ-AM
WTKS-FM
WOCL-FM
WTLN-AM
WWKA-FM
Avg.
Rating
Weekly Cume
Persons
1.4
1.1
0.8
0.6
0.6
0.5
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.2
13,700
42,200
32,800
16,700
28,400
10,000
13,700
4,400
13,600
21,300
3,800
6,400
14,800
1,900
10,200
MEN
25-54
Station
1t
1t
3
4
5t
5t
7t
7t
7t
10t
10t
10t
13t
13t
13t
13t
WMMO-FM
WTKS-FM
WHTQ-FM
WJRR-FM
WOCL-FM
WRUM-FM
WCFB-FM
WPYO-FM
WXXL-FM
WMGF-FM
WOMX-FM
WWKA-FM
WDBO-AM
WJHM-FM
WLOQ-FM
WNUE-FM
35-64
Avg.
Rating
Weekly Cume
Persons
0.9
0.9
0.8
0.7
0.6
0.6
0.5
0.5
0.5
0.4
0.4
0.4
0.3
0.3
0.3
0.3
144,800
69,200
128,200
128,900
127,100
71,100
53,400
97,900
138,600
110,900
137,600
82,200
40,400
69,700
67,200
35,300
Station
1
2t
2t
4
5t
5t
7t
7t
7t
10t
10t
10t
10t
10t
15
WMMO-FM
WOCL-FM
WTKS-FM
WHTQ-FM
WCFB-FM
WRUM-FM
WDBO-AM
WJRR-FM
WWKA-FM
WFLF-AM
WLOQ-FM
WMGF-FM
WOMX-FM
WXXL-FM
WNUE-FM
18-49
Station
1t
1t
1t
1t
5t
5t
7t
7t
9t
9t
11t
11t
11t
11t
11t
WHTQ-FM
WJRR-FM
WMMO-FM
WTKS-FM
WRUM-FM
WXXL-FM
WOCL-FM
WPYO-FM
WOMX-FM
WWKA-FM
WCFB-FM
WJHM-FM
WLOQ-FM
WMGF-FM
WNUE-FM
Avg.
Rating
Weekly Cume
Persons
1.2
0.8
0.8
0.7
0.6
0.6
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.4
0.3
140,500
128,900
53,500
106,200
53,200
61,000
51,700
84,900
76,200
38,000
67,200
101,400
107,800
92,400
26,600
18-34
Avg.
Rating
Weekly Cume
Persons
0.7
0.7
0.7
0.7
0.6
0.6
0.5
0.5
0.4
0.4
0.3
0.3
0.3
0.3
0.3
120,700
139,500
131,300
67,400
78,400
149,600
118,800
117,600
141,400
76,500
54,900
82,700
62,800
104,500
44,000
Station
1
2
3t
3t
5t
5t
7t
7t
7t
7t
7t
12t
12t
12t
12t
WPYO-FM
WJRR-FM
WRUM-FM
WXXL-FM
WHTQ-FM
WTKS-FM
WJHM-FM
WLOQ-FM
WMMO-FM
WOCL-FM
WOMX-FM
WCFB-FM
WMGF-FM
WNUE-FM
WWKA-FM
Avg.
Rating
Weekly Cume
Persons
0.8
0.7
0.6
0.6
0.5
0.5
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.2
65,600
78,600
43,600
83,100
45,600
32,300
45,000
23,300
46,600
41,100
64,800
24,400
39,700
27,400
29,100
MEN
Morning Drive: Mon-Fri 6am-10am
35-64
25-54
Station
1
2t
2t
4
5t
5t
5t
8t
8t
8t
11t
11t
11t
11t
11t
WTKS-FM
WMMO-FM
WPYO-FM
WRUM-FM
WDBO-AM
WHTQ-FM
WOCL-FM
WCFB-FM
WWKA-FM
WXXL-FM
WHOO-AM
WJRR-FM
WLOQ-FM
WNUE-FM
WOMX-FM
Avg.
Rating
Weekly Cume
Persons
1.7
0.8
0.8
0.7
0.6
0.6
0.6
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.4
44,800
62,800
31,400
33,300
24,200
38,100
39,700
21,500
35,400
44,200
19,900
38,600
20,800
17,600
44,000
Station
1
2
3
4
5
6t
6t
8t
8t
8t
11t
11t
11t
11t
11t
WTKS-FM
WMMO-FM
WDBO-AM
WOCL-FM
WRUM-FM
WCFB-FM
WWKA-FM
WFLF-AM
WHTQ-FM
WNUE-FM
WHOO-AM
WLOQ-FM
WMGF-FM
WOMX-FM
WXXL-FM
18-49
Station
1
2
3
4t
4t
6t
6t
8t
8t
8t
8t
8t
13t
13t
13t
13t
13t
WTKS-FM
WPYO-FM
WRUM-FM
WHTQ-FM
WMMO-FM
WJRR-FM
WOCL-FM
WHOO-AM
WLOQ-FM
WNUE-FM
WOMX-FM
WXXL-FM
WCFB-FM
WDBO-AM
WFLF-AM
WMGF-FM
WWKA-FM
Avg.
Rating
Weekly Cume
Persons
1.5
1.0
0.9
0.8
0.7
0.6
0.6
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.4
33,800
66,000
29,700
44,400
28,000
21,900
35,300
17,800
30,700
14,200
18,100
20,700
32,400
36,300
28,300
18-34
Avg.
Rating
Weekly Cume
Persons
1.4
0.8
0.7
0.6
0.6
0.5
0.5
0.4
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.3
42,700
33,800
32,800
38,400
53,800
41,600
33,500
19,800
21,200
21,000
43,400
43,000
20,500
17,400
12,500
26,200
29,800
Station
1
2
3t
3t
5t
5t
7t
7t
7t
10
11t
11t
11t
11t
11t
11t
11t
11t
11t
WPYO-FM
WTKS-FM
WJRR-FM
WRUM-FM
WHTQ-FM
WLOQ-FM
WMMO-FM
WOMX-FM
WXXL-FM
WJHM-FM
WCFB-FM
WFLF-AM
WHOO-AM
WMGF-FM
WNUE-FM
WOCL-FM
WORL-AM
WTLN-AM
WWKA-FM
Avg.
Rating
Weekly Cume
Persons
1.3
0.8
0.6
0.6
0.5
0.5
0.3
0.3
0.3
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
21,400
17,800
23,300
17,300
12,600
11,200
10,500
12,800
22,400
8,700
6,200
5,200
3,700
4,400
9,800
9,300
2,600
2,700
7,900
ETHNIC RANKERS
Black: Mon-Sun 6am-12mid
ADULTS 18-34
Station
1
2
3
4
5t
5t
7
8t
8t
WCFB-FM
WPYO-FM
WJHM-FM
WRMQ-AM
WTLN-AM
WXXL-FM
WLOQ-FM
WMGF-FM
WOMX-FM
ADULTS 18-49
Avg.
Rating
Weekly Cume
Persons
3.1
2.3
2.1
1.1
0.5
0.5
0.3
0.2
0.2
39,400
33,100
38,300
6,200
3,800
17,300
7,000
8,200
9,200
ADULTS 25-54
Station
1
2
3
4
5
6
7
8t
8t
8t
8t
8t
8t
8t
8t
8t
8t
8t
WCFB-FM
WJHM-FM
WPYO-FM
WLOQ-FM
WXXL-FM
WRMQ-AM
WMGF-FM
WDBO-AM
WFLF-AM
WHOO-AM
WHTQ-FM
WMMO-FM
WOCL-FM
WOMX-FM
WRUM-FM
WTKS-FM
WTLN-AM
WYGM-AM
Avg.
Rating
5.2
2.0
1.9
0.6
0.5
0.3
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
Station
1
2
3
4
5t
5t
7
8t
8t
10t
10t
10t
10t
10t
10t
10t
WCFB-FM
WJHM-FM
WPYO-FM
WRMQ-AM
WLOQ-FM
WXXL-FM
WTLN-AM
WHOO-AM
WMGF-FM
WHTQ-FM
WMMO-FM
WOCL-FM
WOMX-FM
WRUM-FM
WTKS-FM
WYGM-AM
Weekly Cume
Persons
3.7
2.0
1.8
0.7
0.5
0.5
0.4
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
85,900
81,400
74,700
8,900
21,500
39,900
4,700
7,200
20,000
9,500
13,800
11,600
18,800
8,800
8,700
5,100
ADULTS 35-64
Weekly Cume
Persons
78,100
72,000
63,700
22,200
35,700
7,600
20,700
3,800
5,500
7,000
9,000
14,100
9,900
16,400
8,000
8,000
3,800
4,700
Avg.
Rating
Station
1
2
3
4
5
6t
6t
8
9t
9t
11t
11t
11t
11t
11t
11t
11t
WCFB-FM
WJHM-FM
WPYO-FM
WRMQ-AM
WLOQ-FM
WMGF-FM
WTLN-AM
WXXL-FM
WFLF-AM
WHOO-AM
WDBO-AM
WMMO-FM
WOCL-FM
WOMX-FM
WRUM-FM
WTKS-FM
WYGM-AM
Avg.
Rating
Weekly Cume
Persons
5.0
1.3
1.0
0.9
0.8
0.4
0.4
0.3
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
73,100
55,400
52,600
10,200
23,400
20,300
6,200
28,300
7,000
8,700
3,700
16,000
10,000
15,200
8,300
6,700
5,800
ETHNIC RANKERS
Hispanic: Mon-Sun 6am-12mid
ADULTS 18-49
ADULTS 18-34
Station
1
2
3
4t
4t
4t
7t
7t
9
10t
10t
10t
10t
14
WRUM-FM
WPYO-FM
WXXL-FM
WHTQ-FM
WMMO-FM
WNUE-FM
WLOQ-FM
WMGF-FM
WOMX-FM
WJHM-FM
WJRR-FM
WOCL-FM
WTKS-FM
WCFB-FM
Avg.
Rating
Weekly Cume
Persons
1.8
0.8
0.7
0.5
0.5
0.5
0.4
0.4
0.3
0.2
0.2
0.2
0.2
0.1
64,400
53,400
52,900
20,500
30,200
38,200
12,400
39,900
38,200
33,200
28,300
26,800
4,900
15,000
Station
1
2
3
4t
4t
4t
4t
8
9
10t
10t
12t
12t
14t
14t
14t
WRUM-FM
WXXL-FM
WNUE-FM
WMMO-FM
WOCL-FM
WOMX-FM
WPYO-FM
WMGF-FM
WLOQ-FM
WHTQ-FM
WJRR-FM
WJHM-FM
WTKS-FM
WCFB-FM
WONQ-AM
WWKA-FM
ADULTS 25-54
Station
1
2t
2t
2t
5
6t
6t
8
9t
9t
11
12
13t
13t
13t
13t
13t
WRUM-FM
WMMO-FM
WNUE-FM
WXXL-FM
WOCL-FM
WMGF-FM
WOMX-FM
WLOQ-FM
WJRR-FM
WPYO-FM
WHTQ-FM
WTKS-FM
WCFB-FM
WDBO-AM
WJHM-FM
WONQ-AM
WWKA-FM
Avg.
Rating
Weekly Cume
Persons
2.0
0.9
0.8
0.6
0.6
0.6
0.6
0.5
0.4
0.3
0.3
0.2
0.2
0.1
0.1
0.1
117,200
87,400
72,400
66,900
65,600
73,800
81,800
81,500
26,300
40,000
49,200
47,800
12,200
25,500
3,200
18,800
ADULTS 35-64
Avg.
Rating
Weekly Cume
Persons
2.1
0.9
0.9
0.9
0.7
0.6
0.6
0.5
0.4
0.4
0.3
0.2
0.1
0.1
0.1
0.1
0.1
104,600
69,600
65,600
73,400
63,300
75,900
67,300
31,000
46,500
66,200
39,300
13,200
26,700
13,800
35,000
3,000
19,800
Station
1
2
3
4t
4t
6t
6t
8t
8t
10
11t
11t
11t
11t
11t
WRUM-FM
WNUE-FM
WMMO-FM
WOCL-FM
WXXL-FM
WMGF-FM
WOMX-FM
WJRR-FM
WLOQ-FM
WPYO-FM
WCFB-FM
WDBO-AM
WJHM-FM
WONQ-AM
WTKS-FM
Avg.
Rating
Weekly Cume
Persons
2.5
1.1
1.0
0.8
0.8
0.6
0.6
0.4
0.4
0.3
0.2
0.2
0.2
0.2
0.2
92,100
57,100
57,000
53,000
47,700
59,400
49,200
31,800
25,500
40,500
22,200
13,500
24,500
5,800
11,500
ETHNIC RANKERS
Other: Mon-Sun 6am-12mid
ADULTS 18-34
Station
1
2
3t
3t
3t
3t
7
8t
8t
10t
10t
12t
12t
12t
12t
WJRR-FM
WXXL-FM
WMMO-FM
WOMX-FM
WPYO-FM
WTKS-FM
WWKA-FM
WHTQ-FM
WOCL-FM
WJHM-FM
WMGF-FM
WCFB-FM
WDBO-AM
WFLF-AM
WLOQ-FM
ADULTS 18-49
Avg.
Rating
Weekly Cume
Persons
1.0
0.8
0.5
0.5
0.5
0.5
0.4
0.3
0.3
0.2
0.2
0.1
0.1
0.1
0.1
97,600
106,500
69,300
90,900
61,400
39,400
59,100
60,400
56,300
32,400
46,800
9,000
15,700
16,800
19,500
ADULTS 25-54
Station
1
2
3t
3t
3t
3t
3t
8
9t
9t
9t
12t
12t
14t
14t
14t
14t
WMMO-FM
WOMX-FM
WHTQ-FM
WJRR-FM
WTKS-FM
WWKA-FM
WXXL-FM
WOCL-FM
WDBO-AM
WMGF-FM
WPYO-FM
WFLF-AM
WHOO-AM
WCFB-FM
WJHM-FM
WLOQ-FM
WRUM-FM
Avg.
Rating
0.9
0.8
0.7
0.7
0.7
0.7
0.7
0.6
0.3
0.3
0.3
0.2
0.2
0.1
0.1
0.1
0.1
1t
1t
1t
1t
5t
5t
5t
8
9
10
11t
11t
11t
14t
14t
14t
14t
WJRR-FM
WMMO-FM
WOMX-FM
WXXL-FM
WHTQ-FM
WTKS-FM
WWKA-FM
WOCL-FM
WPYO-FM
WMGF-FM
WDBO-AM
WFLF-AM
WHOO-AM
WCFB-FM
WJHM-FM
WLOQ-FM
WRUM-FM
0.8
0.8
0.8
0.8
0.7
0.7
0.7
0.5
0.4
0.3
0.2
0.2
0.2
0.1
0.1
0.1
0.1
Weekly Cume
Persons
171,300
184,500
217,800
198,000
164,500
74,000
145,900
158,900
114,200
126,500
42,100
38,300
23,800
19,200
56,200
64,600
24,300
ADULTS 35-64
Weekly Cume
Persons
189,200
210,200
164,700
155,600
73,500
146,300
185,200
169,900
44,800
138,200
94,600
39,600
24,100
22,700
49,500
68,100
24,700
Avg.
Rating
Station
Station
1
2
3
4t
4t
6t
6t
8t
8t
10
11t
11t
13t
13t
13t
WMMO-FM
WWKA-FM
WOCL-FM
WHTQ-FM
WOMX-FM
WDBO-AM
WTKS-FM
WJRR-FM
WXXL-FM
WMGF-FM
WFLF-AM
WLOQ-FM
WCFB-FM
WHOO-AM
WPYO-FM
Avg.
Rating
1.0
0.9
0.8
0.7
0.7
0.6
0.6
0.5
0.5
0.4
0.3
0.3
0.1
0.1
0.1
Weekly Cume
Persons
191,500
141,200
179,500
143,300
174,000
68,100
56,600
99,400
132,000
139,000
46,600
77,500
22,200
19,500
67,000
AVERAGE SHARE TREND
Adults 25-54
Average Share Trend
STATION
1t WCFB-FM
Star 94.5
1t WMMO-FM
98.9
3 WXXL-FM
XL 106.7
4 WOCL-FM
Sunny 105.9
5 WOMX-FM
Mix 105.1
6 WJRR-FM
101.1
7 WTKS-FM
Real Radio 104.1
8 WRUM-FM
Rumba 100.3
9 WHTQ-FM
96.5
10 WPYO-FM
95.3 Power
11t WMGF-FM
Magic 107.7
11t WWKA-FM
K92FM
13 WJHM-FM
102 Jamz
14 WLOQ-FM
Smooth 103.1
15 WNUE-FM
La Nueva Mega
July
7.1
7.2
7.4
4.0
6.9
5.5
4.7
5.7
5.7
6.0
3.7
5.3
3.8
3.7
2.6
Rnk
3
2
1
11
4
8
10
6t
6t
5
13t
9
12
13t
15
August
8.0
8.7
7.2
6.5
7.1
4.6
5.0
6.1
5.6
5.2
3.7
4.6
3.2
2.5
2.5
Rnk
2
1
3
5
4
10t
9
6
7
8
12
10t
13
14t
14t
September Rnk
7.8
1t
7.8
1t
7.3
3
6.1
4
6.0
5
5.8
6
5.7
7
5.6
8
5.0
9
4.6
10
4.2
11t
4.2
11t
3.7
13
3.2
14
2.2
15
3-Book Avg
7.6
7.9
7.3
5.5
6.7
5.3
5.1
5.8
5.4
5.3
3.9
4.7
3.6
3.1
2.4
September Rnk
8.2
1
8.1
2
7.7
3
6.1
4
5.6
5
5.3
6
5.2
7
4.7
8t
4.7
8t
4.5
10
4.3
11t
4.3
11t
3-Book Avg
8.7
7.5
7.3
5.9
5.7
6.2
6.1
4.4
4.3
3.6
4.5
4.7
Adults 35-64
Average Share Trend
98.9
Star 94.5
Sunny 105.9
Rumba 100.3
XL 106.7
Mix 105.1
K92FM
Magic 107.7
Real Radio 104.1
Smooth 103.1
AM 580 WDBO
96.5
July
8.4
7.0
5.9
5.6
6.1
6.7
7.1
4.1
3.7
3.6
4.7
4.9
Rnk
1
3
6
7
5
4
2
10t
12
13
9
8
August
9.4
7.5
8.2
6.0
5.5
6.5
5.9
4.4
4.6
2.7
4.6
4.8
Rnk
1
3
2
5
7
4
6
11
9t
13t
9t
8
101.1
95.3 Power
540 WFLA
4.1
2.9
2.3
10t
14
17
3.1
2.7
2.1
12
13t
16t
STATION
1
2
3
4
5
6
7
8t
8t
10
11t
11t
WMMO-FM
WCFB-FM
WOCL-FM
WRUM-FM
WXXL-FM
WOMX-FM
WWKA-FM
WMGF-FM
WTKS-FM
WLOQ-FM
WDBO-AM
WHTQ-FM
13 WJRR-FM
14 WPYO-FM
15 WFLF-AM
3.7
2.9
2.5
13
14
15
Note: Number in italics to the right represent the station's rank in that particular survey period.
3.6
2.8
2.3
AVERAGE SHARE TREND
Adults 18-49
Average Share Trend
STATION
1 WXXL-FM
XL 106.7
2 WCFB-FM
Star 94.5
3t WJRR-FM
101.1
3t WPYO-FM
Power 95.3
5 WMMO-FM
98.9
6t WOMX-FM
Mix 105.1
6t WRUM-FM
Rumba 100.3
8 WOCL-FM
Sunny 105.9
9 WTKS-FM
Real Radio 104.1
10 WHTQ-FM
96.5
11 WJHM-FM
102 Jamz
12 WWKA-FM
K92FM
13 WMGF-FM
Magic 107.7
14 WLOQ-FM
Smooth 103.1
15 WNUE-FM
La Nueva 98.1
July
8.1
5.4
6.5
7.3
6.6
7.3
6.4
3.5
4.3
5.8
4.5
4.6
3.3
3.6
2.4
Rnk
1
8
5
2t
4
2t
6
13
11
7
10
9
14
12
15
August
8.0
6.4
5.5
6.6
7.5
7.6
6.4
5.6
4.7
5.5
3.9
4.4
3.1
2.4
2.2
Rnk
1
5t
8t
4
3
2
5t
7
10
8t
12
11
13
14
15
September Rnk
8.1
1
7.1
2
6.6
3t
6.6
3t
6.5
5
6.1
6t
6.1
6t
5.4
8
5.2
9
4.7
10
4.2
11
4.1
12
3.6
13
2.4
14
2.1
15
3-Book Avg
8.1
6.3
6.2
6.8
6.9
7.0
6.3
4.8
4.7
5.3
4.2
4.4
3.3
2.8
2.2
Rnk
1
2
3
5
7t
4
6
7t
11t
9
14t
14t
10
11t
13
17
September Rnk
10.2
1
9.4
2
8.8
3
6.5
4
6.0
5t
6.0
5t
4.8
7t
4.8
7t
4.8
7t
4.0
10
3.7
11
3.4
12
3.1
13
2.3
14
1.7
15t
1.7
15t
3-Book Avg
11.1
9.0
8.0
6.5
5.9
7.2
5.5
4.8
4.2
4.4
2.7
2.9
3.0
2.1
2.9
1.8
Adults 18-34
Average Share Trend
STATION
1 WPYO-FM
Power 95.3
2 WXXL-FM
XL 106.7
3 WJRR-FM
101.1
4 WCFB-FM
Star 94.5
5t WJHM-FM
102 Jamz
5t WRUM-FM
Rumba 100.3
7t WMMO-FM
98.9
7t WOMX-FM
Mix 105.1
7t WTKS-FM
Real Radio 104.1
10 WHTQ-FM
96.5
11 WWKA-FM
K92FM
12 WMGF-FM
Magic 107.7
13 WOCL-FM
Sunny 105.9
14 WRMQ-AM
Rejoice 1140
15t WLOQ-FM
Smooth 103.1
15t WNUE-FM
La Nueva 98.1
July
12.2
8.5
7.6
6.4
6.7
8.2
5.8
4.6
4.6
4.9
1.8
2.7
2.1
0.6
4.0
1.8
Rnk
1
2
4
6
5
3
7
9t
9t
8
14t
12
13
16t
11
14t
August
11.0
9.2
7.7
6.5
5.1
7.4
6.0
5.1
3.3
4.2
2.7
2.7
3.9
3.3
3.0
1.8
Note: Number in italics to the right represent the station's rank in that particular survey period.
EXCLUSIVE LISTENERS
Exclusive Listeners are the estimated number of Cume Persons who listen to only ONE station within a
reported daypart.
ADULTS 25-54
1
2
3
4
5
6
7
8
9
10
11
12
13t
13t
15
ADULTS 35-64
Station
Exclusive
Listeners
WJRR-FM
WOCL-FM
WRUM-FM
WMMO-FM
WHTQ-FM
WOMX-FM
WXXL-FM
WMGF-FM
WTKS-FM
WWKA-FM
WCFB-FM
WPYO-FM
WFLF-FM
WLOQ-FM
WJHM-FM
7,200
7,100
6,900
5,500
4,100
3,900
3,500
2,600
2,300
2,200
2,000
1,500
1,200
1,200
800
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
ADULTS 18-49
1
2
3
4
5
5t
7
8
9
10
11
12
13t
14
15
Station
Exclusive
Listeners
WOCL-FM
WMMO-FM
WRUM-FM
WCFB-FM
WWKA-FM
WMGF-FM
WHTQ-FM
WOMX-FM
WTKS-FM
WLOQ-FM
WJRR-FM
WNUE-FM
WFLF-AM
WXXL-FM
WPYO-FM
13,200
8,600
5,600
5,300
4,800
4,300
3,900
3,600
3,300
3,000
2,900
2,800
1,600
1,200
900
ADULTS 18-34
Station
Exclusive
Listeners
WOCL-FM
WJRR-FM
WRUM-FM
WOMX-FM
WHTQ-FM
WMMO-FM
WXXL-FM
WPYO-FM
WTKS-FM
WCFB-FM
WMGF-FM
WLOQ-FM
WFLF-FM
WWKA-FM
WJHM-FM
7,900
7,700
7,500
5,800
4,100
4,100
3,800
2,800
2,500
2,400
1,900
1,300
1,200
1,000
900
1
2
3
4
5
6
7
8
9
10
11
12t
12t
12t
15
Station
Exclusive
Listeners
WRUM-FM
WJRR-FM
WOMX-FM
WXXL-FM
WOCL-FM
WMMO-FM
WPYO-FM
WCFB-FM
WHTQ-FM
WLOQ-FM
WTKS-FM
WJHM-FM
WMGF-FM
WTLN-AM
WNUE-FM
5,900
5,500
3,600
3,300
2,700
2,500
2,200
1,900
1,100
900
700
600
600
600
500
P1 LISTENING
P1 represents the number of estimated persons who listened to a station the longest, within a specific daypart.
ADULTS 25-54
Station
1
2
3
4
5
6
7t
7t
9
10
11
12
13
14
15
WJRR-FM
WXXL-FM
WRUM-FM
WMMO-FM
WCFB-FM
WTKS-FM
WHTQ-FM
WOMX-FM
WWKA-FM
WOCL-FM
WPYO-FM
WMGF-FM
WJHM-FM
WLOQ-FM
WNUE-FM
ADULTS 35-64
Station
P1 Cume
57,500
51,800
48,900
48,400
47,800
46,700
42,500
42,500
39,100
38,100
32,600
22,200
21,100
18,400
16,900
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
ADULTS 18-49
Station
1t
1t
3
4
5
6
7
8
9
10
11
12
13
14
15
WJRR-FM
WXXL-FM
WRUM-FM
WCFB-FM
WTKS-FM
WPYO-FM
WOMX-FM
WHTQ-FM
WWKA-FM
WMMO-FM
WOCL-FM
WJHM-FM
WLOQ-FM
WMGF-FM
WDBO-AM
WMMO-FM
WCFB-FM
WRUM-FM
WOCL-FM
WWKA-FM
WXXL-FM
WOMX-FM
WHTQ-FM
WTKS-FM
WDBO-AM
WJRR-FM
WMGF-FM
WFLF-AM
WNUE-FM
WLOQ-FM
P1 Cume
57,000
54,400
52,500
50,100
45,200
39,900
39,000
33,600
33,000
29,200
29,100
24,100
22,500
18,000
16,500
ADULTS 18-34
P1 Cume
69,200
69,200
58,500
50,500
48,200
47,600
43,800
39,800
38,300
31,700
30,100
24,200
18,600
17,200
15,000
Station
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
WJRR-FM
WPYO-FM
WXXL-FM
WRUM-FM
WTKS-FM
WCFB-FM
WWKA-FM
WHTQ-FM
WJHM-FM
WLOQ-FM
WOMX-FM
WOCL-FM
WMMO-FM
WDBO-AM
WMGF-FM
P1 Cume
41,200
40,700
37,700
34,500
22,800
18,600
16,000
15,800
15,300
14,300
11,200
10,300
9,400
5,900
4,700
AWAY FROM HOME
Listening
AWAY FROM HOME LISTENING: Mon-Fri 6am-7pm, Full and Part Time Workers
Adults 25-54
1
2t
2t
4
5
6
7
8
9t
9t
9t
12
13
14
15
15
15t
Station
WMMO-FM
WOCL-FM
WTKS-FM
WXXL-FM
WCFB-FM
WOMX-FM
WRUM-FM
WJRR-FM
WHTQ-FM
WMGF-FM
WWKA-FM
WLOQ-FM
WPYO-FM
WJHM-FM
WNUE-FM
WMFE-FM
WOCL-FM
Adults 35-64
Average
Share
8.7
7.5
7.5
7.2
6.7
6.1
4.8
4.5
4.2
4.2
4.2
4.0
3.3
3.0
2.6
2.9
2.9
1
2
3
4
5t
5t
7
8t
8t
10
11
12
13
14t
14t
Station
WOCL-FM
WMMO-FM
WTKS-FM
WOMX-FM
WCFB-FM
WXXL-FM
WLOQ-FM
WDBO-FM
WMGF-FM
WWKA-FM
WRUM-FM
WHTQ-FM
WFLF-AM
WJRR-FM
WNUE-FM
Adults 18-49
Average
Share
8.7
8.6
6.7
6.4
6.1
6.1
5.7
5.4
5.4
4.5
3.9
3.5
2.9
2.5
2.5
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
15t
15t
Station
WXXL-FM
WMMO-FM
WTKS-FM
WOCL-FM
WOMX-FM
WCFB-FM
WRUM-FM
WJRR-FM
WPYO-FM
WHTQ-FM
WWKA-FM
WMGF-FM
WJHM-FM
WNUE-FM
WLOQ-FM
WNUE-FM
WOCL-FM
Adults 18-34
Average
Share
8.2
7.6
7.3
7.0
6.8
6.2
5.6
5.2
4.6
4.5
4.2
3.7
3.1
2.7
2.4
2.0
2.0
1
2t
2t
4
5
6
7
8t
8t
8t
11
12
13t
13t
15
Station
WJRR-FM
WPYO-FM
WXXL-FM
WRUM-FM
WCFB-FM
WTKS-FM
WMMO-FM
WJHM-FM
WOMX-FM
WWKA-FM
WHTQ-FM
WOCL-FM
WMGF-FM
WNUE-FM
WLOQ-FM
Average
Share
9.4
8.2
8.2
7.8
7.3
6.5
6.1
4.9
4.9
4.9
4.5
4.1
2.0
2.0
1.6
AWAY FROM HOME LISTENING: Combined Drive Times/Mon-Fri 6am-10am and 3pm-7pm
Adults 25-54
1
2
3
4
5
6
7
8
9t
9t
11
12t
12t
14
15
Station
WXXL-FM
WMMO-FM
WCFB-FM
WOMX-FM
WTKS-FM
WOCL-FM
WRUM-FM
WWKA-FM
WJRR-FM
WPYO-FM
WHTQ-FM
WLOQ-FM
WMGF-FM
WNUE-FM
WJHM-FM
Adults 35-64
Average
Share
8.3
7.8
7.2
6.8
6.2
5.9
5.3
4.7
4.3
4.3
4.2
3.7
3.7
3.4
3.2
1
2
3
4t
4t
6
7
8
9
10
11t
11t
13
14
15t
Station
WOCL-FM
WMMO-FM
WXXL-FM
WCFB-FM
WOMX-FM
WWKA-FM
WTKS-FM
WDBO-AM
WRUM-FM
WMGF-FM
WHTQ-FM
WLOQ-FM
WNUE-FM
WJRR-FM
WFLF-AM
Adults 18-49
Average
Share
7.7
7.6
7.1
6.6
6.6
6.2
5.9
5.0
4.5
4.3
3.9
3.9
3.4
3.1
2.4
1
2
3
4
5
6
7
8
9
10
11
12
13t
13t
13t
Station
WXXL-FM
WOMX-FM
WMMO-FM
WCFB-FM
WRUM-FM
WPYO-FM
WOCL-FM
WTKS-FM
WJRR-FM
WHTQ-FM
WWKA-FM
WJHM-FM
WLOQ-FM
WMGF-FM
WNUE-FM
Adults 18-34
Average
Share
9.2
7.4
7.0
6.7
5.7
5.6
5.5
5.3
5.2
4.5
4.1
3.6
3.3
3.3
3.3
1
2
3
4
5t
5t
7
8
9
10t
10t
12
13
14
15
Station
WPYO-FM
WXXL-FM
WCFB-FM
WRUM-FM
WJRR-FM
WMMO-FM
WJHM-FM
WOMX-FM
WTKS-FM
WHTQ-FM
WLOQ-FM
WOCL-FM
WWKA-FM
WMGF-FM
WNUE-FM
Average
Share
10.1
9.0
8.3
7.6
7.2
7.2
5.8
5.1
4.3
4.0
4.0
3.2
2.9
2.5
1.8
QUALITATIVE
• Scarborough Categories
• Orlando Market Profile
• Individual Station Profiles
Featuring data from the latest Scarborough release
August 2009 - July 2010
For more qualitative data or for a personalized
customer profile, please contact your Account Manager!
PRODUCT CATEGORIES
For Scarborough Research
Media Exposure
Retail Shopping
• Local & National Dailies &
Sunday Newspapers
• Selected Weekly Newspapers
• Selected National and Regional
Magazines
• Radio Stations
• TV and Cable stations
• Internet Access & Usage
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Products and Services
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Airlines Flown
Airline Travel Frequency
Automotive
Banking/Financial Services
Beverage Consumption
Business and Personal Travel
Credit Cards
Computer Ownership
Diet/Weight Loss
Program Participation
Domestic and Foreign Travel
Entertainment Events
Healthcare
Leisure Time Activities
Lottery Participation
Restaurants/Fast Food
Department Stores
Store Images
Shopping Centers
Shoe Stores
Sporting Goods Stores
Household Expenditures
Furniture Stores
Home Improvement Stores
Carpeting Stores
Garden Centers
Appliance Stores
Audio-Video Stores
Supermarkets/Grocery Stores
Drug Stores
Book Stores
Computer Stores
Demographics
•
•
•
•
•
•
•
Age/Sex/Race
Household Size
Owner/Renter Status
Employment Status
Occupation
Household Income
Hispanic Origin
This is included to provide a sample of what Cox Media Group can do
for you or your client. Any of the above categories may be used as
criteria in a customized Scarborough profile.
SCARBOROUGH’S QUALITATIVE PROFILE
of the Orlando Resident, August 2009 - July 2010 Adults 18+
QUALITAP
Scarborough Instant Qualitative Profile
ORLANDO - Release 2 2010 Aug09-Jul10 Scarborough
Qualitative Criteria:
Adults 18+
Metro Survey Area
Age of respondent is 18+
Qualitative Population: 1,377,059
Sex
Qualitative Respondents: 957
Target
Persons
% of Index
Target
Male
676,789 49.1%
100
Female
700,270 50.9%
100
Employment Status
Target
Persons
% of Index
Target
Full-Time (35+ Hrs)
612,322 44.5%
100
Part-Time (<35 Hrs)
216,081 15.7%
100
Not Employed
Age Levels
Target
Persons
% of Index
Target
P 18 - 24
171,638 12.5%
100
P 25 - 34
256,158 18.6%
100
P 35 - 44
273,553 19.9%
100
P 45 - 54
267,486 19.4%
100
P 55 - 64
205,793 14.9%
100
P 65+
202,431 14.7%
100
Household Income Levels
Target
Persons
% of Index
Target
A Homemaker
94,800
6.9%
100
A Student
82,045
6.0%
100
Less Than $25,000
187,551 13.6%
100
201,783 14.7%
100
$25,000-$34,999
192,418 14.0%
100
Retired
Disabled
57,827
4.2%
100
$35,000-$49,999
289,077 21.0%
100
Temporarily Laid-Off
25,986
1.9%
100
$50,000 - $74,999
252,104 18.3%
100
Looking For Work
80,319
5.8%
100
$75,000+
455,909 33.1%
100
5,896
0.4%
100
Other
Occupation Summary
Target
Persons
% of Index
Target
# Child(Ren) Under 18 In Household
Target
Persons
% of Index
Target
No
810,732 58.9%
100
Management/Business/Financial Ops
193,486 14.1%
100
One
221,711 16.1%
100
Professional/Related Occupations
174,895 12.7%
100
Two
196,042 14.2%
100
Service
151,876 11.0%
100
Three Or More
148,574 10.8%
100
Sales/Office
179,104 13.0%
100
Farming/Fishing/Forestry
Own Or Rent Residence
Target
Persons
% of Index
Target
0
0.0%
0
Construction/Extraction/Maintenance
66,493
4.8%
100
Production/Transportation/Matl Mvng
62,549
4.5%
100
Own
947,224 68.8%
100
0
0.0%
0
Rent
376,265 27.3%
100
White Collar
547,485 39.8%
100
Blue Collar
280,918 20.4%
100
Military Specific
Highest Education Level Attained
Less Than 12th Grade
Target
Persons
123,946
Other -Do Not Own Or Rent
% of Index
Target
9.0%
100
High School Grad(12th Grade/Ged)
429,855 31.2%
100
Some College(1-3 Years-Not Grad)
449,761 32.7%
100
College Graduate Or More
373,497 27.1%
100
Prepared with QUALITAP v10.1. © 2010 Arbitron Inc. QUALITAP is a service mark of Arbitron Inc.
TAPSCAN® is a registered mark of TAPSCAN Inc.,
used under license. Data © Release 2 2010 Aug09-Jul10 Scarborough.
Subject to the limitations and restrictions stated in the original report.
53,570
3.9%
100
QUALITAP
TM
Orlando Metro Profile
Qualitative Criteria: Adults 18+
Metro Survey Area
Age of respondent is 18+
Qualitative Population: 1,377,059
Sex
Age Levels
49.1
% Male
50.9
% Female
19.9%
18.6%
Employment Status
19.4%
14.9%
14.7%
P 55 - 64
P 65+
12.5%
Full
44.5%
Time
(35+ Hrs)
Part
P 18 - 24
15.7%
P 25 - 34
P 35 - 44
P 45 - 54
Time
33.1%
(<35 Hrs)
Not
39.8%
Employed
21.0%
13.6%
Occupation Summary
Management
18.3%
14.0%
14.1%
/
Business
Less Than $25,000 $25,000-$34,999
/
$50,000 - $74,999
$75,000+
Financial
Professional
12.7%
/
Related
Occupations
Service
11.0%
No
58.9%
One
16.1%
Two
14.2%
Three
10.8%
Or
More
9.0%
Less Than 12th
Grade
$35,000-$49,999
31.2%
High School
Grad(12th
Grade/Ged)
Own
68.8%
Rent
27.3%
Other
3.9%
-
32.7%
27.1%
Some College(1-3 College Graduate Do
Years-Not Grad)
Or More
Not
Own
Q
Prepared
U
ALITAP with
v10.1. © 2010 Arbitron Inc. QUALITAP is a service mark of Arbitron Inc.
SCARBOROUGH’S LISTENER PROFILES
For Orlando Radio Stations
August 2009-July 2010
Scarborough
Adults 18+
QUALITAP
TM
WCFB Listener Profile
Metro Survey Area
Listened to WCFB-FM
Qualitative Population: 159,968
Sex
Age Levels
44.3
% Male
55.7
28.3%
% Female
27.9%
21.4%
Employment Status
Full-Time (35+ Hrs)
44.7%
Part-Time (<35 Hrs)
17.8%
11.4%
5.6%
Not Employed
A Homemaker
1.8%
A Student
8.2%
Retired
6.1%
Disabled
7.1%
7.5%
Looking For Work
7.0%
Other
0.0%
P 18 - 24
5.4%
P 25 - 34
P 35 - 44
P 45 - 54
29.7%
24.6%
15.7%
17.1%
12.8%
11.4%
16.2%
Service
12.4%
Sales/Office
13.8%
0.0%
4.1%
4.6%
Military Specific
0.0%
White Collar
41.4%
Blue Collar
21.1%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
41.4%
One
18.6%
Two
18.0%
Three Or More
21.9%
Own
53.1%
Rent
46.5%
33.0%
High School
Grad(12th
Grade/Ged)
P 65+
Occupation Summary
10.9%
Less Than 12th
Grade
P 55 - 64
29.6%
26.5%
Some College(1-3 College Graduate
Years-Not Grad)
Or More
0.5%
QUALITAP
TM
WDBO Listener Profile
Metro Survey Area
Listened to WDBO-AM
Sex
Age Levels
66.3
% Male
33.7
% Female
29.7%
31.3%
Employment Status
Full-Time (35+ Hrs)
56.1%
Part-Time (<35 Hrs)
18.6%
15.7%
6.7%
Not Employed
A Homemaker
5.2%
A Student
0.0%
Retired
13.4%
Disabled
3.3%
0.0%
Looking For Work
3.5%
Other
0.0%
1.3%
P 18 - 24
P 25 - 34
P 35 - 44
18.2%
19.1%
Service
9.4%
Sales/Office
12.9%
0.0%
7.2%
7.9%
Military Specific
0.0%
White Collar
50.2%
Blue Collar
24.5%
P 55 - 64
P 65+
49.0%
21.1%
17.1%
High School
Grad(12th
Grade/Ged)
P 45 - 54
Occupation Summary
2.7%
Less Than 12th
Grade
15.2%
1.8%
23.5%
4.5%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
65.8%
One
18.8%
Two
9.9%
Three Or More
5.5%
Own
88.7%
Rent
8.1%
3.1%
38.1%
42.1%
Years-Not Grad)
Or More
QUALITAP
TM
WFLF Listener Profile
Metro Survey Area
Listened to WFLF-AM
Sex
Age Levels
53.6
% Male
46.4
27.5%
% Female
22.1%
21.1%
Employment Status
Full-Time (35+ Hrs)
45.4%
Part-Time (<35 Hrs)
14.1%
13.4%
11.2%
4.7%
Not Employed
A Homemaker
9.9%
A Student
3.6%
Retired
21.2%
Disabled
2.7%
0.0%
Looking For Work
3.2%
Other
0.0%
P 18 - 24
P 25 - 34
P 35 - 44
P 45 - 54
P 55 - 64
P 65+
28.7%
25.6%
22.5%
17.8%
Occupation Summary
8.3%
5.4%
17.3%
Service
7.7%
Sales/Office
13.6%
0.0%
8.7%
3.8%
Military Specific
0.0%
White Collar
39.2%
Blue Collar
20.3%
Less Than $25,000 $25,000-$34,999
17.0%
High School
Grad(12th
Grade/Ged)
$50,000 - $74,999
$75,000+
No
58.7%
One
18.0%
Two
Three Or More
9.6%
13.7%
Own
79.6%
Rent
18.1%
3.9%
Less Than 12th
Grade
$35,000-$49,999
43.1%
35.9%
Years-Not Grad)
Or More
2.3%
QUALITAP
TM
WHTQ Listener Profile
Metro Survey Area
Listened to WHTQ-FM
Sex
Age Levels
74.1
% Male
25.9
26.0%
% Female
21.0%
23.8%
20.2%
Employment Status
Full-Time (35+ Hrs)
51.8%
Part-Time (<35 Hrs)
17.0%
7.4%
Not Employed
A Homemaker
1.5%
A Student
10.3%
Retired
1.6%
Disabled
2.6%
0.0%
Looking For Work
1.6%
P 18 - 24
P 25 - 34
P 35 - 44
30.4%
Occupation Summary
24.8%
14.3%
Service
10.8%
Sales/Office
2.8%
0.0%
8.4%
7.7%
Military Specific
0.0%
White Collar
41.9%
Blue Collar
26.9%
42.3%
High School
Grad(12th
Grade/Ged)
P 65+
41.7%
0.0%
P 55 - 64
15.2%
Other
4.2%
Less Than 12th
Grade
P 45 - 54
7.7%
11.3%
8.9%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
48.4%
One
27.0%
Two
10.1%
Three Or More
14.4%
Own
83.0%
Rent
8.6%
8.4%
24.0%
29.5%
Years-Not Grad)
Or More
QUALITAP
TM
WJHM Listener Profile
Metro Survey Area
Listened to WJHM-FM
Sex
Age Levels
36.8
% Male
63.2
42.4%
% Female
29.4%
Employment Status
Full-Time (35+ Hrs)
40.5%
Part-Time (<35 Hrs)
21.8%
17.0%
8.0%
Not Employed
A Homemaker
2.3%
A Student
19.7%
Retired
0.4%
Disabled
2.7%
7.1%
Looking For Work
5.5%
Other
0.0%
3.2%
P 18 - 24
10.4%
Service
15.7%
Sales/Office
19.9%
0.0%
1.0%
2.5%
Military Specific
0.0%
White Collar
43.1%
Blue Collar
19.2%
32.8%
High School
Grad(12th
Grade/Ged)
P 55 - 64
18.4%
19.1%
$35,000-$49,999
$50,000 - $74,999
16.9%
Less Than $25,000 $25,000-$34,999
0.0%
P 65+
$75,000+
No
40.8%
One
27.9%
Two
14.7%
Three Or More
16.6%
Own
40.6%
Rent
51.7%
10.8%
Less Than 12th
Grade
P 45 - 54
30.9%
Occupation Summary
12.7%
P 35 - 44
14.8%
P 25 - 34
38.8%
17.7%
Years-Not Grad)
Or More
7.7%
QUALITAP
TM
WJRR Listener Profile
Metro Survey Area
listened to WJRR-FM
Sex
Age Levels
71.8
% Male
28.2
34.7%
% Female
30.1%
26.1%
Employment Status
Full-Time (35+ Hrs)
49.0%
Part-Time (<35 Hrs)
32.8%
7.6%
Not Employed
A Homemaker
1.1%
A Student
15.9%
Retired
0.0%
Disabled
1.2%
0.0%
Looking For Work
0.0%
Other
0.0%
P 18 - 24
P 25 - 34
P 35 - 44
22.1%
17.3%
Service
21.1%
Sales/Office
12.1%
0.0%
9.1%
0.0%
Military Specific
0.0%
White Collar
51.6%
Blue Collar
30.2%
23.4%
11.0%
1.2%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
48.8%
One
23.3%
Two
21.6%
Three Or More
6.4%
Own
69.5%
Rent
26.8%
34.9%
High School
Grad(12th
Grade/Ged)
P 65+
44.3%
20.1%
0.0%
P 55 - 64
Occupation Summary
3.4%
Less Than 12th
Grade
P 45 - 54
1.6%
43.7%
17.9%
Years-Not Grad)
Or More
3.8%
QUALITAP
TM
WLOQ Listener Profile
Metro Survey Area
listened to WLOQ-FM
Sex
Age Levels
36.0
% Male
64.0
29.2%
% Female
25.0%
21.5%
Employment Status
Full-Time (35+ Hrs)
49.5%
Part-Time (<35 Hrs)
13.3%
7.3%
8.4%
8.4%
Not Employed
A Homemaker
7.6%
A Student
4.0%
Retired
13.5%
Disabled
3.4%
0.8%
Looking For Work
5.4%
Other
2.5%
P 18 - 24
P 25 - 34
P 35 - 44
P 45 - 54
P 55 - 64
P 65+
34.2%
32.4%
21.3%
Occupation Summary
11.9%
17.2%
Service
7.6%
Sales/Office
16.8%
0.0%
3.6%
5.8%
Military Specific
0.0%
White Collar
45.8%
Blue Collar
17.0%
4.6%
7.5%
Less Than $25,000 $25,000-$34,999
24.3%
High School
Grad(12th
Grade/Ged)
$50,000 - $74,999
$75,000+
No
68.5%
One
21.0%
Two
5.0%
Three Or More
5.5%
Own
77.8%
Rent
18.9%
7.8%
Less Than 12th
Grade
$35,000-$49,999
39.9%
28.1%
Years-Not Grad)
Or More
3.3%
QUALITAP
TM
WMGF Listener Profile
Metro Survey Area
Listened to WMGF-FM
Sex
Age Levels
32.8
% Male
67.2
22.2%
% Female
19.9%
21.0%
21.9%
Employment Status
Full-Time (35+ Hrs)
45.7%
Part-Time (<35 Hrs)
13.4%
9.0%
5.9%
Not Employed
A Homemaker
8.1%
A Student
6.9%
Retired
20.8%
Disabled
1.4%
0.2%
Looking For Work
3.1%
Other
0.4%
P 18 - 24
22.4%
Service
6.5%
Sales/Office
15.3%
0.0%
2.9%
1.6%
Military Specific
0.0%
White Collar
48.1%
Blue Collar
11.0%
29.7%
High School
Grad(12th
Grade/Ged)
P 55 - 64
P 65+
20.2%
19.4%
$35,000-$49,999
$50,000 - $74,999
10.2%
Less Than $25,000 $25,000-$34,999
$75,000+
No
61.8%
One
13.1%
Two
14.6%
Three Or More
10.5%
Own
74.5%
Rent
21.7%
4.8%
Less Than 12th
Grade
P 45 - 54
37.5%
12.8%
10.4%
P 35 - 44
Occupation Summary
P 25 - 34
27.4%
38.2%
Years-Not Grad)
Or More
3.8%
QUALITAP
TM
WMMO Listener Profile
Metro Survey Area
Listened to WMMO-FM
Sex
Age Levels
59.3
% Male
40.7
36.1%
% Female
30.5%
Employment Status
Full-Time (35+ Hrs)
61.0%
Part-Time (<35 Hrs)
15.5%
17.3%
Not Employed
5.1%
A Homemaker
2.8%
A Student
0.7%
Retired
9.0%
Disabled
1.3%
2.8%
Looking For Work
6.9%
Other
0.0%
P 18 - 24
7.8%
3.2%
P 25 - 34
P 35 - 44
P 45 - 54
39.6%
Occupation Summary
19.4%
17.7%
Service
10.3%
Sales/Office
9.3%
0.0%
12.8%
7.1%
Military Specific
0.0%
White Collar
46.4%
Blue Collar
30.2%
36.4%
High School
Grad(12th
Grade/Ged)
21.9%
11.0%
7.5%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
58.4%
One
12.7%
Two
19.4%
Three Or More
9.4%
Own
70.6%
Rent
25.3%
4.4%
Less Than 12th
Grade
P 65+
20.1%
P 55 - 64
20.3%
38.9%
Years-Not Grad)
Or More
4.1%
QUALITAP
TM
WNUE Listener Profile
Metro Survey Area
listened to WNUE-FM
Sex
Age Levels
51.1
% Male
48.9
29.9%
% Female
21.8%
Employment Status
17.0%
16.3%
Full-Time (35+ Hrs)
56.8%
Part-Time (<35 Hrs)
16.1%
13.0%
Not Employed
A Homemaker
3.5%
A Student
0.0%
Retired
3.2%
Disabled
3.6%
4.4%
Looking For Work
2.0%
P 18 - 24
P 25 - 34
P 55 - 64
P 65+
32.2%
24.8%
20.8%
0.7%
15.4%
Occupation Summary
6.8%
4.2%
15.0%
Service
32.0%
Sales/Office
10.1%
0.0%
3.9%
7.6%
Military Specific
0.0%
White Collar
29.3%
Blue Collar
43.6%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
43.3%
One
32.2%
Two
11.4%
Three Or More
13.0%
Own
55.6%
Rent
43.8%
44.6%
High School
Grad(12th
Grade/Ged)
P 45 - 54
11.8%
Other
4.0%
Less Than 12th
Grade
P 35 - 44
38.9%
12.5%
Years-Not Grad)
Or More
0.6%
QUALITAP
TM
WOCL Listener Profile
Metro Survey Area
Listened to WOCL-FM
Sex
Age Levels
56.4
% Male
43.6
28.0%
% Female
Employment Status
17.7%
Full-Time (35+ Hrs)
52.9%
Part-Time (<35 Hrs)
20.8%
16.8%
8.4%
Not Employed
3.1%
A Homemaker
2.2%
A Student
4.6%
Retired
11.0%
Disabled
2.5%
4.3%
Looking For Work
1.8%
Other
0.0%
P 18 - 24
P 25 - 34
23.1%
25.1%
Service
15.2%
Sales/Office
6.4%
0.0%
0.6%
3.3%
Military Specific
0.0%
White Collar
54.6%
Blue Collar
19.0%
P 45 - 54
P 55 - 64
P 65+
41.8%
26.0%
15.5%
13.4%
3.3%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
68.3%
One
16.3%
Two
14.1%
Three Or More
1.3%
Own
82.6%
Rent
15.0%
13.8%
High School
Grad(12th
Grade/Ged)
P 35 - 44
Occupation Summary
3.0%
Less Than 12th
Grade
26.1%
46.6%
36.6%
Years-Not Grad)
Or More
2.4%
QUALITAP
TM
WOMX Listener Profile
Metro Survey Area
Listened to WOMX-FM
Sex
Age Levels
50.7
% Male
49.3
29.2%
% Female
23.4%
22.2%
Employment Status
17.2%
Full-Time (35+ Hrs)
57.7%
Part-Time (<35 Hrs)
21.3%
7.5%
Not Employed
A Homemaker
4.0%
A Student
5.9%
Retired
3.3%
Disabled
1.0%
2.6%
Looking For Work
2.3%
Other
2.0%
0.6%
P 18 - 24
P 25 - 34
P 35 - 44
25.3%
12.5%
Sales/Office
12.4%
0.0%
5.0%
6.0%
Military Specific
0.0%
White Collar
55.5%
Blue Collar
23.5%
20.3%
20.6%
$35,000-$49,999
$50,000 - $74,999
7.9%
3.5%
Less Than $25,000 $25,000-$34,999
23.9%
High School
Grad(12th
Grade/Ged)
$75,000+
No
60.6%
One
11.4%
Two
22.4%
Three Or More
5.6%
Own
79.8%
Rent
16.2%
1.4%
Less Than 12th
Grade
P 65+
47.8%
17.8%
Service
P 55 - 64
Occupation Summary
P 45 - 54
43.5%
31.2%
Years-Not Grad)
Or More
4.0%
QUALITAP
TM
WPYO Listener Profile
Metro Survey Area
Listened to WPYO-FM
Sex
Age Levels
42.0
% Male
58.0
42.3%
% Female
32.9%
Employment Status
Full-Time (35+ Hrs)
45.1%
Part-Time (<35 Hrs)
15.8%
18.2%
Not Employed
A Homemaker
3.7%
A Student
22.1%
Retired
0.5%
Disabled
1.2%
3.4%
Looking For Work
8.2%
Other
0.0%
P 18 - 24
0.8%
P 45 - 54
P 55 - 64
P 65+
31.1%
24.4%
17.9%
16.8%
9.8%
5.3%
9.4%
Service
17.6%
Sales/Office
20.1%
0.0%
5.2%
3.2%
Military Specific
0.0%
White Collar
34.8%
Blue Collar
26.0%
49.1%
High School
Grad(12th
Grade/Ged)
P 35 - 44
2.3%
Occupation Summary
5.5%
Less Than 12th
Grade
P 25 - 34
3.5%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
41.1%
One
22.7%
Two
18.0%
Three Or More
18.2%
Own
39.8%
Rent
49.2%
11.0%
30.4%
15.0%
Years-Not Grad)
Or More
QUALITAP
TM
WRUM Listener Profile
Metro Survey Area
Listened to WRUM-FM
Sex
Age Levels
24.0
% Male
76.0
27.4%
% Female
26.3%
Employment Status
15.9%
Full-Time (35+ Hrs)
40.4%
Part-Time (<35 Hrs)
14.9%
15.6%
11.6%
Not Employed
3.2%
A Homemaker
10.1%
A Student
10.7%
Retired
4.7%
Disabled
4.9%
4.3%
Looking For Work
P 18 - 24
P 25 - 34
P 35 - 44
24.1%
21.0%
0.0%
10.3%
12.9%
12.6%
9.4%
Service
12.6%
Sales/Office
15.0%
0.0%
0.7%
5.0%
Military Specific
0.0%
White Collar
37.0%
Blue Collar
18.3%
35.7%
High School
Grad(12th
Grade/Ged)
P 65+
31.7%
Occupation Summary
12.4%
Less Than 12th
Grade
P 55 - 64
10.0%
Other
P 45 - 54
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
46.4%
One
18.7%
Two
22.0%
Three Or More
12.9%
Own
48.7%
Rent
40.6%
10.7%
34.7%
17.3%
Years-Not Grad)
Or More
QUALITAP
TM
WTKS Listener Profile
Metro Survey Area
Listened to WTKS-FM
Sex
Age Levels
74.2
% Male
25.8
46.2%
% Female
Employment Status
Full-Time (35+ Hrs)
67.7%
Part-Time (<35 Hrs)
10.0%
21.4%
16.8%
Not Employed
7.8%
5.3%
A Homemaker
4.4%
A Student
3.2%
Retired
6.1%
Disabled
6.5%
0.8%
Looking For Work
1.4%
Other
0.0%
P 18 - 24
16.2%
Service
10.6%
Sales/Office
9.2%
0.0%
13.9%
5.9%
Military Specific
0.0%
White Collar
47.2%
Blue Collar
30.4%
18.8%
High School
Grad(12th
Grade/Ged)
P 45 - 54
P 55 - 64
P 65+
24.2%
20.5%
10.6%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
46.0%
One
21.0%
Two
20.7%
Three Or More
12.3%
Own
72.8%
Rent
23.6%
1.5%
Less Than 12th
Grade
P 35 - 44
33.1%
11.7%
21.9%
P 25 - 34
Occupation Summary
2.5%
47.0%
32.6%
Years-Not Grad)
Or More
3.6%
QUALITAP
TM
WWKA Listener Profile
Metro Survey Area
Listened to WWKA-FM
Sex
Age Levels
57.4
% Male
42.6
31.5%
% Female
21.6%
Employment Status
Full-Time (35+ Hrs)
54.5%
Part-Time (<35 Hrs)
16.7%
14.2%
14.0%
9.8%
8.9%
Not Employed
A Homemaker
7.7%
A Student
1.4%
Retired
9.0%
Disabled
4.0%
1.3%
Looking For Work
4.7%
Other
0.8%
P 18 - 24
P 25 - 34
P 35 - 44
10.4%
15.2%
Service
18.2%
Sales/Office
16.3%
0.0%
6.5%
4.6%
Military Specific
0.0%
White Collar
41.8%
Blue Collar
29.4%
31.3%
High School
Grad(12th
Grade/Ged)
P 65+
43.5%
20.1%
20.4%
$35,000-$49,999
$50,000 - $74,999
11.0%
5.0%
Less Than $25,000 $25,000-$34,999
$75,000+
No
58.1%
One
15.6%
Two
15.4%
Three Or More
10.9%
Own
72.1%
Rent
25.0%
6.2%
Less Than 12th
Grade
P 55 - 64
Occupation Summary
P 45 - 54
26.3%
36.2%
Years-Not Grad)
Or More
2.9%
QUALITAP
TM
WXXL Listener Profile
Metro Survey Area
Listened to WXXL-FM
Sex
Age Levels
35.6
% Male
64.4
33.6%
% Female
24.1%
Employment Status
Full-Time (35+ Hrs)
50.6%
Part-Time (<35 Hrs)
16.6%
26.4%
13.0%
Not Employed
A Homemaker
9.8%
A Student
15.8%
Retired
1.3%
Disabled
2.1%
1.3%
Looking For Work
2.5%
Other
0.0%
2.9%
P 18 - 24
P 25 - 34
P 35 - 44
0.0%
P 65+
43.1%
24.1%
15.3%
18.7%
19.4%
Service
12.1%
Sales/Office
14.8%
0.0%
2.3%
0.0%
Military Specific
0.0%
White Collar
52.9%
Blue Collar
14.3%
10.8%
6.7%
Less Than $25,000 $25,000-$34,999
$35,000-$49,999
$50,000 - $74,999
$75,000+
No
46.9%
One
23.8%
Two
21.3%
Three Or More
8.0%
Own
68.3%
Rent
26.5%
27.4%
High School
Grad(12th
Grade/Ged)
P 55 - 64
Occupation Summary
6.4%
Less Than 12th
Grade
P 45 - 54
31.9%
34.4%
Years-Not Grad)
Or More
5.2%
GLOSSARY
OF RADIO TERMINOLOGY
GLOSSARY OF TERMS
Average Quarter-hour
Persons: The average
number of persons listening
to a particular station for at
least five minutes during a
15-minute period.
Average Quarter-hour
Rating: The AQH Persons
estimate expressed as a
percentage of the population
being measured. This
estimate is printed for the
MSA and DMA. It can also be
computed for the TSA.
Cost Per Rating Point:
The cost of reaching an
Average Quarter-Hour
Persons audience that's
equivalent to one percent of
the population in a given
demographic group.
Cost Per Thousand (CPM):
The cost of delivering 1,000
gross impressions.
Cume Persons: The total
number of different persons
who tune to a radio station
during the course of a
daypart for at least five
minutes.
Cume Rating: The Cume
Persons audience expressed
as a percentage of all
persons estimated to be in
the specified demographic
group.
Daypart: A time period for
which audience estimates
are reported (e.g.,
Monday-Friday, 6AM-10AM;
Saturday, 10AM-3PM).
Designated Market Area
(DMA): The DMA is
composed of sampling units
(counties or geographically
split counties) and is defined
and updated annually by
Nielsen Media Research,
Inc., based on historical
television viewing patterns. A
county or split county is
assigned exclusively to one
DMA.
based on total Metro in-tab
diaries and are reported for
the Metro of ethnically
controlled markets only if at
least 30 Black and/or 30
Hispanic diaries, as
appropriate, are in-tab from
the Metro.
Exclusive Cume: The
number of different persons
who listen to only one station
during the daypart reported.
Frequency: The average
number of times a person is
exposed to a radio spot
schedule.
Arbitron reports radio
listening estimates for the
Top 50 DMAs (ranked on TV
households) in the Radio
Market Reports of all
Standard radio markets
whose Metros are located
within the DMA and whose
names are contained in the
DMA name.
Gross Impressions (GIS):
The sum of the Average
Quarter-Hour Persons
audience for all spots in a
given schedule.
Effective Sample Base
(ESB): The theoretical
sample size to be used for
estimating the sampling error
of audience estimates.
High Density Area :
A High Density Area is a zip
code-defined sampling unit
which may be established in
a county within the Metro of
an ethnically controlled
market. The specific criteria
for establishing, retaining, or
eliminating a High Density
Area are outlined in a
separate publication titled
Description of Methodology
for Radio
Ethnic Composition:
Audience estimates for Total,
Black and/or Hispanic
persons expressed in
hundreds (00), ratings and
composition percents. Ethnic
composition estimates are
Gross Rating Points(GRPS):
The sum of all rating points
achieved for a particular spot
schedule.
GLOSSARY OF TERMS
Metro: Includes a city (or
cities) whose population is
specified as that of the
central city together with the
county (or counties) in which
it is located. The Metro also
includes contiguous or
additional counties when the
economic and social
relationships between the
central and additional
counties meet specific
criteria. Arbitron Metros
generally correspond to the
Metropolitan Statistical Areas
(MSAs) defined by the U.S.
Government's Office of
Management and Budget.
They are subject to
exceptions dictated by
historical industry usage and
other marketing
considerations.
Metro Totals And/or DMA
Totals: (Total listening in the
Metro and/or Total listening in
the DMA ) The Metro and/or
DMA Total estimates include
estimates of listening to
reported stations, as well as
to commercial stations that
did not meet the Minimum
Reporting Standards, plus
estimates of listening to
noncommercial and
unidentified stations.
P1 Listener: A person who
listens to more than one
station, but clearly has a
favorite station. When they
return to a station repeatedly
in their survey, Arbitron labels
them as a P1 Listener for that
particular station.
Source: Arbitron
All Arbitron estimates in The
Orlando Buyer’s Guide are
copyright protected by The Arbitron
Company, 2010.
Rating: (AQH Or Cume)
The audience expressed as a
percentage of the total
population.
**Estimates used in The Orlando
Buyer’s Guide are based on reports
from Arbitron’s MAXIMI$ER Rating
System and therefore may vary
slightly due to rounding.
Share: The percentage of
those listening to radio in the
Metro who are listening to a
particular radio station.
Time Spent Listening (TSL):
An estimate of the number of
quarter-hours the average
person spends listening
during a specified time
period.
Total Survey Area (TSA) :
A geographic area that
encompasses the Metro
Survey Area and may include
additional counties located
outside the Metro which
meet certain listening criteria
to Metro-licensed stations.
Net Reach: The number of
different persons reached in
a given schedule. Real net
reach is available through
Maximi$er®, for singlestation and multiple-station
schedules.
ORLANDO
BUYER’S GUIDE
Orlando Buyer’s Guide is a service
provided by Cox Media Group Orlando
4192 John Young Pkwy.
Orlando, FL 32804
WCFB-FM
WMMO-FM
WDBO-AM
WPYO-FM
WHTQ-FM
WWKA-FM
407-297-0945
407-295-5858
407-422-9696
407-422-9890
407-299-9595
407-298-9292

arbitron july, august, september 2010

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