La Gazette - Apéritif à la française

LA GAZETTE
DE L’APERITIF
Monday
Taste the best and the latest France has to offer
APéRITIF à la Française:
10 years already!
10 June 2013 • Issue no 1
BADOIT
Express
an astonishing on
board experience!
Be ready,
Dubai is next
on the list.....
Apéritif is a lifestyle
Left: Pont de la Tournelle - Paris 5 - © Daniela Jeremijevic
Top right: Le Grand Colbert - Paris 2 - © Daniela Jeremijevic
Middle right: Villa du Plageron - le Rayol - Canadel sur Mer - © Daniela Jeremijevic
Bottom right: Bar 8 - Mandarin Oriental - Paris 1 - © Daniela Jeremijevic
A time for sharing
The French are taught to appreciate fine
food from a young age and take great pride
in their nation’s culinary reputation. They
have a well-deserved reputation for producing some of the
best food in the world.
For 50 years, Sopexa Group
has been helping businesses
in the food and lifestyle sectors
to grow on the national and
international marketplace. On the strength
of this experience, we launched in 2004 the
“Apéritif à la française” with the support of
the French Ministry of Agriculture.
L’Aperitif in France is the mellowest
moment of a day in France, a delightful
interlude between the day’s activity and a
pleasurable meal. The aperitif
is a lifestyle, a time for sharing
and togetherness that unites
people of all ages, backgrounds and nationalities.
Bringing together around
the globe food & beverage
industry professionals, consumers looking
for something new, foodies and epicurean,
the aperitif a la Francaise celebrates its 10
years anniversary worldwide.
A concept that
just gets better
every year!
This year event invites you to immerse
yourself in the French lifestyle through 4
typical aperitif scripted scenes:
• Bistrot: featuring typical romantic
Parisian Aperitif.
• At home: presenting the traditional
aperitif moment in a Provence-style
atmosphere.
• Boheme : iconic image of the aperitif and
the art of improvising.
• Club : reflecting the trendsetting France,
that of the “French touch”.
A concept that just gets better every
year!
At the inaugural launch in Paris in 2012,
the BADOIT Express launched as a train carriage takeover to unsuspecting commuters.
Travellers were both surprised and
delighted to find they were being treated
to a fine dining gastronomic experience
by a Michelin-starred chef, Thierry Marx.
Ninety waiters wearing bow ties, waistcoats and carrying a waiter’s cloth served
400 commuters on route to central Paris
a three-course meal, accompanied by
BADOIT. Their mundane usual commute
was transformed to a memorable fine
dining experience.
Crêpe, a sweet childhood memory
Paysan Breton’s recipes, passed down from generation to generation, are an
invitation to discover a culinary heritage that combines simplicity and the authentic
taste of Brittany.
Among the many culinary delights that this region on the French west coast, has
to offer, the Crêpe is one of its most symbolic.
Paysan Breton has created traditional Breton Crêpes, now available in the UAE
and new must have of most French families living in Dubai.
®
LA GAZETTE DE L’APÉRITIF . 10 June 2013 .
Lenôtre Macarons now available!
evian
The essence of purity
Macaron
Classic and timeless. Simply delicious.
Pure and perfectly balanced in minerals, evian natural mineral water
gets its exceptional qualities from the purity of its source. Protected
under a fortress of geological layers built up by glaciers 30,000 years
ago, it slowly travels for more than 15 years through a natural filter.
This time evian invites you to discover the secret of its exceptional purity through its
first online documentary.
Visit http://pure.evian.com/en/UK/ and follow the journey of evian water through the
heart of the French Alps and the action behind the commitment to preserve this miracle
of nature.
Macarons by Bridor«Une Recette Lenôtre Professionnel»
The delicate Macarons imagined by the Lenôtre Pastry Chefs are the reference for «ProfessionaLs».
Soft and elegant, the «Une Recette Lenôtre Professionnel» macarons are made in accordance with the principles of the
traditional French pastry.
This collection consists of six delicious flavours : Vanilla, ChoColate, RaspbeRRy, Coffee, lemon and Salted Butter
Caramel.
www.bridordefrance.com
Pro Chef pâtisserie.indd 1
29/04/2013 20:04:41
Master pastry chefs at Maison Lenôtre have preferred the French “macaronage” method to make their famous macarons. It is a delicate method, consists of
incorporating marzipan into beaten egg whites until stiff, and then whipping
in the sugar, uncooked.
The perfect balance achieved between the flavors of almond, cookie, filling,
chocolate, fruit or cream will delight your palate.
Bridor Une Recette Lenôtre Professionnel macarons offer a one-of-a-kind
experience.
Mayonnaise lovers ? Mustard experts ?
MAILLE Dijonaise is made for you!
MAILLE proposes a unique taste, less hot than regular mustard and
much creamier.
MAILLE Dijonnaise is a subtle combination of mayonnaise and mustard with all the Dijon ingredients
Dijonnaise is a unique recipe, delicious as a dip with raw vegetables
or asparagus or in sandwich to enhance its
taste. It’s also an easy and
nc
Flavour your dreams
delicious way to savor your meat.Syrup N°1 in Fra
e
Don’t hesitate to try them!
Spice up your dish with tradition
Passion fruit
Flavours, cocktails, ideas and much more…
Tickle your palate
Fruit origin
Passion fruit, or maracuja,
grows on a climbing plant,
also known as grenadilla.
Fragrance
Exotic with an acid tang.
Flavour
Natural start, with a touch
of fleshy juice.
A rich, flavour-packed
product.
The end note is rounded off
with an exotic touch
of sulphurous passion.
with a taste of French Provence
Colour
Opaque, orange and yellow,
warm and tropical.
Applications
Mixed with water Special
Barman Passion Fruit syrup
almost turns into fruit juice.
The exotic side of the fruit
gives body to a cocktail.
Durobor glasses
Mini Paniers Salés
Artichoke
Basil
NEW AND
DELICIOU
S
Pissaladière
Style
Tomato
Shallot
Mediterranean
Vegetables
Brand new delicious savouries
with
Mediterranean
veggie fillings
Bridor has created colorful,
healthy and delicious
Mediterranean cooked mini
snacks made with sun-drenched vegetables.
A collectionwww.bridordefrance.com
of four delicious and generous stewed vegetable fillings, nestled in
a moist and flaky pure-butter puff pastry that illuminate all your aperitifs!
SNACKING pleasure by BRIDOR !
pub mini paniers salés marie.indd 1
01/03/2013 19:47:21
Tomato-shallots, sun-drenched vegetables, artichoke-basil, pissaladière spirit
(sautéed onion, herbs, black olives).
Exoticism in a
Bottle
TEISSEIRE France, No 1 in the French
Syrup market, has launched a new flavor to
excite your taste buds during the summer:
Passion Fruit
Considered as the Fruit syrup expert, it
offers high-quality syrups with the real
taste of the nature and can be used in
many different ways that we are not always
thinking of :
• With cool still or sparkling water
• With milk, lemonade or juices.
• To enhance desserts (topping,
ice creams, fruit salads, tarts…)
• To flavor smoothies and cocktails etc
Passion fruit TEISSEIRE syrup is a can’t miss
that you have to try!
LA GAZETTE DE L’APÉRITIF . 10 June 2013 .
Try the Ultimate luxurious
lemonade made of Gold
Innovation:
long shelf life cheese
Only
0%
fat
instant milk powder
available in the UAE market
ELIXIA, Traditional Sparkling Lemonade from Maison Faustin, the oldest hand-
crafted lemonade in France (1856), has launched The Ultimate luxurious
lemonade.
Based on the classic lemonade ELIXIA Nature, the new ultra-premium lemonade embellished by 24 carats Gold flakes, will illuminate all the festivities.
Offered in four different flavors, ELIXIA represents the ideal alternative for
non-alcoholic discerning consumers with its fine authentic taste and its high-end bottling,
especially in UAE and Middle East market…
The biggest challenge in making and sell-
ing Brie and Camembert is that you need to
conciliate a long shelf life with a fast ripening, creamy and flavorful product.
Paysan Breton has launched its one year
shelf life Camembert and Brie from packing. Allowing you to enjoy the great taste
of Paysan Breton cheese during one year.
REGILAIT fits naturally into any
healthy balanced diet and still has
the great taste of milk.
How enjoy this 0% fat milk?
Sprinkled into coffee or tea, used
for cooking, in sauces, milk-based
dishes (purees, creamy gratin dishes,
etc.) and desserts,
Just consume it the way you prefer
your milk : plain or flavored, hot or
cold.
Dulcey,
Why is making macarons so difficult?
the world First Blond Chocolate,
Creamy and Toasty
Macaron mix
High convenience
and personalization
without compromising
on quality
Macarons are a French staple
and if you happen to be in Paris,
you’ll have no trouble finding them at most
bakeries.
Why is making macarons so difficult?
It requires an experienced pastry chef to
succeed.
CSM has developed a mix for macarons
that enables bakers without sufficient
expertise or lacking time to deliver a
premium and consistent quality.
Customer feedback was very positive
and confirmed the high convenience of
the making and the premium quality of
the tasting.
While preparing a dessert for a major
pastry event, Chef Bau, from L’Ecole du Grand
Chocolate, left some white chocolate in a
bain-marie to melt and became absorbed in
a new technique he was developing.
He was drawn from his creative reverie by
Abu Dhabi, UAE
Tel : +971 2 5511830
Distributed by Chef Middle East LLC
PO BOX 26747 - Dubai - UAE - Tel : +971 4 3473455 - www.chefmiddleeast.com
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the delicious aroma that reminded him of
roasted Breton shortbread. The white chocolate had turned blond, a color he had never
B2B_GB_186x240.indd 1
17/12/12 08:54
seen in chocolate before, and wafting through
the kitchen was a heady aroma. After eight
years of pain-staking research, VALRHONA
finally developed the perfect recipe.
Dulcey has a delicately sweet taste that
marries intense biscuit flavors with a pinch
It is the perfect solution for the entrepreneurial artisan baker.
of salt, a creamy texture, hints of caramelized
milk, and unique blond color.
LA GAZETTE DE L’APÉRITIF . 10 June 2013 .
DO NOT MISS...
A LA LORRAINE Royal Jam
A legacy from the past
Awarded
Oyster from Brittany
Saveurs de France are looking for
a high end quality partner to import
and distribute their exclusive range
of seafood in the Gulf region, as well
as promote their “savoir-faire” within
the tradition of French Excellence and
Heritage. Princesses de Kermancy
and La Belle de Cancale are unique
brands, fantastic products providing
the end-consumer with the quintessential oyster tasting experience,
always imitated, never equaled.
Since the early 16th century the redcurrant
jam was known all over France. At the royal
court it was considered a matter of honor
to serve these famous jams in their tiny
crystal jars.
Mary Queen of Scots, on a journey from
Reims with her first husband, the French
King François II, tasted the jams and compared them to “a ray of sunshine in a jar”.
The red or white currants are hand seeded
by extremely dexterous ladies using a
feather quill. Once seeded, the currants are
plunged into a boiling sugar solution. This
method keeps the currants whole whilst
preserving their full flavor and bright color.
Current production method is still based
on this age-old local tradition.
It’s time for Dubai to appreciate this gem
as A LA LORRAINE is now opening to the
Middle East market.
Taste of Terroir:
Truffles
from Lorraine and Burgundy
A Taste of
Traditional
French Brewery
French
Delicatessen
from Lorraine
Already listed by the
three star restaurant
Joël ROBUCHON in Paris,
SALAISONS BENTZ, is a
producer of artisanal cured, cooked and
salted meat products.
Opening doors to new markets, the brand
is now looking for a business partner who
is able to represent its savoir faire and its
passion for tasty food.
Established for over 50 years in the heart
of Lorraine and reputed for its control of
the manufacture of an authentic cooked
ham for the deli counter, SALAISONS
BENTZ has been working to preserve and
pass on its unequalled knowledge.
It was in Einville a small village located
in the countryside of France that the salt
mining from old sea started over one century ago.
SALINE D’EINVILLE Salt Works are the
last salt works to produce the famous Sel
a l’ancienne, harvested by hand using
traditional method, offering to gourmets
a unique taste, extremely appreciated by
experts.
SALINE D’EINVILLE wants to be a part of
the wide choice of international gastronomy Dubai has to offer.
Do not miss
the Aperitif 2014
Already available in
LOR’TRUFFE is today looking for a
business partner in the Gulf region.
LES BRASSEURS DE LORRAINE is an ecofriendly French traditional brewery producing natural top-fermented handcrafted
beers.
The beers are made without pasteurization nor additives, respecting Lorraine
tradition and savoir faire.
For the past 10 years the brewery and its
range of products have won a lot of awards
such as Brewery of the year or French innovation award in 2012 for “Beer Gamote”.
Offering high quality special beers, LES
BRASSEURS DE LORRAINE are looking for
distributors & partners in the Gulf region.
from Hong-Kong to Dubai
In Hong-Kong last month, people were
queuing longer than for any other Luxury
stores to taste the matured cheeses of Les
Frères Marchand!
Since 2011, Les Frères Marchand have
initiated and organized each year the Hong
Kong International Cheese Festival, taking
place in the well-known Hullet House:
the festival has offered cheese tastings,
gourmet dinners and master classes in HK.
10000 visitors had the chance to attend
and enjoy these delicious cheeses.
Today, Les FRERES MARCHAND are
delighted to come to Dubai after their
Asian trip. They are looking for a partner for import and distribution of their
products in the UAE and GCC region.
Rare & Highly Fizzing Organic
soon in the UAE!
Pure Salt
in Dubai 9th June 2014
Michelin Guide one star restaurants: LE TOYA in Faulquemont,
France and MA LANGUE SOURIT in
Luxembourg.
LOR’TRUFFE is a French producer
and transformer of truffles harvested
in Lorraine and Burgundy, who proposes a full range of truffles based
products.
• Have a try: Truffles in traditional
salted recipes or innovative sweet
macarons: a taste of excellence!
Les Frères
Marchand,
International marketing group for food,
wine and lifestyle
For further information or any queries:
@ info-dubai@sopexa.com
+971 (0) 4 439 17 22 Ext. 200
www.sopexa-me.com
Aspect Tower D
Executive Towers
Office 303 Business Bay
(new) P.O. Box 691969 Dubai
UAE Sopexa Middle East is a part of Sopexa Group
www.sopexa.com
Dubai will have a new product to try: The
First range of natural and organic sodas.
100% natural sodas without preservatives
in PET bottle with a long shelf life up to
12 months: PURE® is the perfect balance
between fruit juice, cane sugar and the
sparkling; a soda destined to all soft drinks
consumers who want to drink more natural
and healthy sparkling products.
Based on its savoir faire CBB is producing its organic soda in Lyon known as the
French capital of gastronomy, and can
create new flavors to suit regional tastes
for export or license.PURE® won the prestigious “Taste of the year 2013” award by
consumers.
PURE® is currently available in three
flavors: orange, lemon, and strawberry.
New Bread &
Constantly looking out
for the latest tasting pleasures, GRAIN D’OR GEL
stands out as a worldclass partner for small
and wide-scale food service professionals in 2012.
GRAIN D’OR GEL was founded by a family
of bakers in 1965 from the North of France.
It was among the first French companies to
produce frozen raw bread with the same
quality as fresh dough.It is now a major
partner in frozen bread-making in France
and grows on as the number one of raw
pizza dough ball provider.
The group is now opening to the Middle
East market and is looking for a business
partner in the region.