board of directors meeting

BOARD OF DIRECTORS MEETING: Monday July 9, 2012, 8am
AGENDA
Development Plans for FY2013
7:45a
Staff & Board Meet & Greet
8:00a Call to Order and Welcome
Bruce Herron
Guests: Jeremy Davies/ Chair-Corporate Initiative, RubyWood/Counsel for CASA
Staff: Susan Bowers/Development Consultant, Rosalee Villalobos/Program Director
Volunteers: Rosemary Hutton
8:05a
A CASA Story and Volunteer Voice
8:15a
Staff Recognition:
Rosemary Hutton
Bruce Herron
Lynne Gabriel and Louise Bieschke, for implementing offsite and after hours
training format in MP, following volunteer responsive AV example.
Monique Stevens, for leading annual service increase to 628 children in
FY2012, up 60 from year prior in FY2012, and for extraordinary service as
acting program advocacy director
Kurt Swanson for successful installation of the new phone system!
Rosalee Villalobos, welcome as new Advocacy Program Director
8:20a
Consent Agenda
Approval of Board Minutes
Jean Youngquist
8:25a
Finance Committee Update
Budget Management Update
Ralph Walter
8:40a
Governance Committee
Board Retreat plans for Sept 15
Board Expansion Update
Anneli Stone
2
8:45a
Development Plans for FY2013
Dilys Garcia
FY2013 Revenue Goals: $1MM/Foundations, $1.5MM/Individual Giving
Development Calendar for FY2013
Gala Committee Report and Assignments (Jim Rishwain, Paul Deitch)
Major Donor Initiative (Susan Bowers)
CASA Engagement Campaign (Bruce Herron)
Counsel for CASA Mixer July 11 (Dan Nabel, Ruby Wood)
Justice Jog Plans for Sept 30 event (Cristine Reynaert, Ruby Wood)
Oct 6 African American Friendraiser/Recruitment Event (Anissa McNeil)
Glamour Gowns Update (Jennifer Parker-Stanton)
9:15a
9:45a
President’s Remarks
CASA/LA Board of Directors – Roles and Expectations
Announcements and Adjournment
Bruce Herron
Bruce Herron
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BOARD OF DIRECTORS MEETING:
Monday, June 4
8:00am
CASA of Los Angeles Conference Room
Minutes
Members Present: Bruce Herron, Ralph Walter, Sue Marshall, Dan Silva, Anneli
Stone, Jean Youngquist, Steve Bloom, Michael Pappas, Pat Trendacosta,
Jacquie Dolan, Lynn James, Paul Deitch, Jeff Biederman, Jim Rishwain, Joanne
Solov
By phone: Cristina Reynaert, Anissa McNeil, Dan Nabel, Julie Elginer
Members Absent: Frank Addante, Roger Ridlehoover, Cathy Cobb, Deborah
Greaves, Jennifer Parker-Stanton, Ray Randall
Guests: Maithé Harispe
By phone: Renee Ordeneaux
Staff Present: Dilys Tosteson Garcia, Kurt Swanson, Lynne Gabriel, Tania
Williams, Rosa Arevalos, Linda Jones, Dana Johnson, Lauri Halderman, Lesley
Bois, Bill Jones, Elizabeth Hook
By phone: Monique Stevens
Call to Order and Welcome, Bruce Herron
The meeting was called to order at 8:00 am by Bruce Herron.
CASA Story
Dilys introduced CASA Peer Coordinator, Maithé Harispe, who shared 2 stories
that illustrated the importance of early childhood intervention and the impact on
advocacy of our new Early Childhood specialty training program.
Staff Recognition
On behalf of the Board, Dilys recognized CASA Senior Program Coordinator and
Early Childhood Lead, Lauri Halderman for her extraordinary steps in creating
more focus around our Early Childhood Program. Senior Program Coordinator,
Dana Johnson was also recognized her leadership in managing the recent LA
Times media coverage. Dana is also leading an ongoing conversation with
DCFS on implementing improved bereavement support for medically fragile
children and those in need of end of life services.
Consent Agenda: Approval of the Minutes
7/3/2012
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Upon a duly made and seconded motion, the April 2, 2012 board meeting
minutes were approved.
Consent Agenda: Approval of Employee Handbook
There was a general discussion on proposed changes to the Employee
Handbook. Questions included whether our benefits have been compared to
other nonprofit organization of similar size (yes), how benefits at 30 days
compare with other organizations (yes), and the need to clarify employee
complaint procedure beyond the ED. There was also discussion on the need for
a personnel committee, an issue the governance committee agreed to explore.
Upon a duly made and seconded motion, the Employee Handbook was
unanimously approved with the recommended clarifications. The final version
will come back to the Executive Committee incorporating suggested
improvements and any further input from final legal review.
Finance Committee, Ralph Walter
Treasurer Ralph Walter reported that;
1. CASA/LA for the first time in recent history has a 6-month reserve in the bank,
$1.0 million.
2. Total revenues raised met the FY2012 $2MM budget, $700,000 in
government funds, and $1.3MM from private funds -- $300,000 above
forecast and up $450,000 over year prior.
3. Expenses continued at a rate slower than planned.
4. Kurt is in the process of bidding out the audit in search if lower costs.
5. Given plans for a Spring 2013 Gala, there was discussion about moving the
fiscal year.
Governance Committee, Mike Pappas
Board chair Bruce Herron gave a special thanks to Paul and Tama Deitch for
hosting Friday’s Board Recognition Dinner and to all members who are
completing their 2 terms of board service; Steve Bloom, Cathy Cobb, Jacquie
Dolan, Sue Marshall, Mike Pappas, Joanne Solov, and Pat Trendacosta.
Committee Chair Mike Pappas presented Board Resolution proposing a one-time
1-year extension of terms for President and President-Elect.
Upon a duly made motion from the Governance Committee the Board Resolution
was unanimously approved.
7/3/2012
2
5
Mike presented the FY2013 slate of officers for the election of Ralph Walters as
Treasurer and Jean Youngquist as Secretary, for one-year terms in FY2013.
Upon a duly made motion from the Governance Committee the FY2013 slate of
officers was unanimously approved.
Board chair Bruce Herron invited all to review draft committee lists and submit
revisions, stating that all meetings are open and everyone is welcome to attend.
Development Committee, Bill Jones
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Jim discussed Spring 2013 Gala event, highlighting aspirational revenue
goal of $1MM, the need to raise awareness and launch the new CASA by
asking philanthropists to reallocate rather than grow their budgets. This is
a defining moment, a rallying point to tell our story of success and lock-in
supporters.
Bill discussed selecting the right honorees for the Gala Event. Ideally, well
respected corporate leaders in industries important to Los Angeles.
House parties are needed and necessary
Upcoming Council for CASA reception on July 11
Justice Jog on September 30
Thanks for Mother’s Day efforts – over $90k raised
Anissa discussed her upcoming October 6th recruitment event in the
African American community. Her goal is to have 100-125 attendees and
10-15 volunteer recruits.
Executive Director Report, Dilys Tosteson Garcia
Dilys presented highlights of the FY2013 plan and budget:
• Serving 800 children
• Growing volunteer ranks to 500
• Raising $2.5MM, $1MM from foundations and $1.5 from individual gifts, to
cover operational budget of $2.4MM
• Propelled by an organization driven plan (bubble-up)
• With individual and collective ownership of goals, plans, and results
•
A vigorous discussion ensued about such an aspirational budget and the level of
risk involved in planning to a $2.5MM level needing to be raised almost
exclusively from private dollars, unprecedented in the organization’s past. It was
pointed out that anything less than the planned operating budget level would
require cutting back the operation and abandoning a service growth strategy. All
revenue generation since March 2010 has simply addressed the replacement of
7/3/2012
3
6
previous government funding levels, pursuing service level improvements within
that to benchmark optimal performance.
Upon a duly made and seconded motion, the board unanimously approved the
budget for FY2013. It was agreed that a thorough cash flow analysis would be
brought to the Finance Committee and reported back to the full board.
Adjournment and Announcements
The meeting was adjourned at 10:04am
7/3/2012
4
7
FINANCE COMMITTEE UPDATE
RALPH WALTER
8
GOVERNANCE COMMITTEE
PROSPECTIVE BOARD CANDIDATES
1. Lori Kozak
2. Ben Gipson
3. Ed Nahmias
9
LORI STOCKTON KOZAK
6350 W. 77th Street ∙ Los Angeles, CA 90045
(310) 663-7333 ∙ Lori_Kozak@bstz.com
EXPERIENCE
Blakely Sokoloff Taylor & Zafman LLP
Los Angeles, CA
Associate Attorney
December 1999 – December 2003
Partner
January 2004 - Present
• Currently sit on the firm’s partner compensation, accounts receivable, trademark practice, associate
development, and diversity committees.
• Strategic management of large international trademark portfolios, as well as development of trademark and
branding strategies for start-up companies.
• Conduct due diligence reviews of intellectual property assets in the context of mergers and acquisitions.
• Conduct searches and provide expert opinions on trademark and copyright registrability and enforceability.
• Negotiation and drafting of intellectual property licensing, co-existence and settlement agreements.
• Supervise domestic and international filings and prosecution, and direct foreign associates in international
opposition and cancellation actions, as well as anti-counterfeiting raids and other disputes.
• Successfully argue on behalf of clients’ intellectual property rights in various forums, including the USPTO, the
Trademark Trial and Appeal Board, arbitration forums, and state and federal courts.
• Serve as trademark expert witness in litigation proceedings.
United States Patent and Trademark Office
Arlington, VA
Attorney-Advisor / Trademark Examining Attorney
September 1997-November 1999
Trademark Intern
January 1997 – May 1997
• Specialized in the ex parte examination of trademark and service mark applications for high technology goods
and services to ensure compliance with the Trademark Act of 1946, related statutes and international treaties;
rendered decisions on the registrability of thousands of proposed trademarks.
• Successfully represented the Office in ex parte appeals before the Trademark Trial and Appeal Board.
• Researched and analyzed corporate, technology and general industry developments in order to make
determinations on factual and legal issues that arose during examination.
Lipstein, Jaffe & Lawson, LLP
Washington, DC
Law Clerk
1995, Summer 1996
• Drafted legal memoranda on issues in copyright, antitrust, antidumping and countervailing duty matters.
• Assist with preparations of filings with U.S. Commerce Department and International Trade Commission.
EDUCATION
The George Washington University Law School
Juris Doctor
• Member, American Intellectual Property Law Association (AIPLA) Quarterly Journal
• 1996 Temple University in Japan, law school study abroad program in Tokyo
Washington, DC
May 1997
Mount Vernon College (now part of The George Washington University)
Bachelor of Arts, International Relations and U.S. Policy & Politics, with honors
• Beacon Honor Society
• Alpha Chi Honor Society
Washington, DC
May 1994
BAR ADMISSIONS AND OTHER ACTIVITIES
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California Bar, admitted 2001; New York Bar, admitted 1998; New Jersey Bar, admitted 1997.
CASA Development Board and Counsel for CASA, 2012
CASA Volunteer, 2000-2003
Strategic Planning Committee, Westside Neighborhood School, 2010-2011
Parent Board Member & Chair of Families Helping Others Committee, Samuel Goldwyn Foundation Children’s
Center, 2011-2012
Member, International Trademark Association (INTA)
Member, Women Lawyer’s Association of Los Angeles
Member, Los Angeles County Bar Association, Entertainment Law and Intellectual Property Section
Member, Beverly Hills Bar Association
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BEN GIPSON
OF COUNSEL
EDUCATION
J.D., Georgetown University Law
Center 2002 cum laude
Staff member, Tax Lawyer
Publication director, State and Local
Tax Lawyer
B.A., Government and History,
Claremont McKenna College 1997
cum laude
ADMISSIONS
California
District of Columbia
2000 Avenue of the Stars, Suite 400 North Tower
Los Angeles, California 90067-4704
T: +1 310 595 3139 F: +1 310 595 3439
ben.gipson@dlapiper.com
SUMMARY PROFILE
Ben Gipson is an of counsel in DLA Piper’s Los Angeles office who focuses his practice on
labor and employment law.
Mr. Gipson represents and counsels employers in all areas of employment law, including state
and federal wage and hour, discrimination and harassment matters, employee coaching and
performance documentation, non-discrimination and harassment, leaves of absence, traditional
labor matters, executive compensation and separation and reductions in force (RIFs). Mr.
Gipson conducts trainings and audits on all aspects of employment law, and assists his clients
in revising handbooks and other policies to prevent future litigation.
Mr. Gipson defends employers in wage and hour class actions, WARN class actions, sexual
harassment, wrongful termination, discrimination, breach of employment contract, unlawful
business practices, state and federal whistleblowing, traditional labor disputes and other
employment-related cases. He has also achieved summary judgment and other motion practice
victories at the trial and appellate levels, as well as low settlements in cases with challenging
facts.
Examples of Mr. Gipson’s litigation experience include:
Appearing before the California Supreme Court on the state's leading expense reimbursement
case
Defeating class certification in a complex case involving on-the-road truck drivers
Bringing innovative motions to preclude class certification prior to motion practice by
plaintiffs
Mr. Gipson also defends employers in proceedings before the Department of Fair Employment
and Housing, the Equal Opportunity Employment Commission, the California Labor
Commissioner, the US Department of Labor, the Occupational Safety and Health
Administration and state and federal courts, as well as investigating alleged violations of
violations of labor and employment laws, whistleblower laws, and other complaints raised by
employees.
Mr. Gipson has been named a Super Lawyers Rising Star in the area of employment law.
PUBLICATIONS
Mr. Gipson is a contributing editor of The Developing Labor Law.
Mr. Gipson has also published articles on social media issues in the workplace and meal and
meal period issues in the transportation industry, and speaks extensively to groups throughout
Southern California on numerous employment law topics.
COURTS AND FORUMS
United
United
United
United
United
United
United
States Court of Appeals for the Ninth Circuit
States Court of Appeals for the Third Circuit
States Court of Appeals for the Armed Forces
States Court of Federal Claims
States District Court for the Central District of California
States District Court for the Northern District of California
States District Court for the Eastern District of California
CLERK INFORMATION
The Honorable Emily Clark Hewitt, US Court of Federal Claims
MEMBERSHIPS
California Bar Association – Labor and Employment Section
District of Columbia Bar Association – Labor and Employment Section
Los Angeles County Bar Association
Outdoor Industry Association
CIVIC AND CHARITABLE
Board of Directors of Big City Mountaineers
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Edward Nahmias, Executive Vice President of and fixed-income analyst, Milken Commu...
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Edward Nahmias
Executive Vice President of and fixed-income analyst, Milken Community High School
Los Angeles, CA
GENERAL INFO
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Edward B. Nahmias
Ed Nahmias is an Executive Vice President of and fixed-income analyst for Capital Research Company with
responsibilities for municipal securities. He has an analyst for, and portfolio counselor responsibilities in, funds
managed by the Capital Group for the American Funds.
?
1 of 2
http://www.spoke.com/people/edward-nahmias-3e1429c09e597c10083750a1
7/5/2012
Edward Nahmias, Executive Vice President of and fixed-income analyst, Milken Commu...
13
Prior to joining Capital in 1996, Nr. Nahmias was a vice president of fixed-income research with Prudential
Mutual Funds Investment Management in Newark, New Jersey. In New York City, he worked as an associate
for Brown &
amp; Wood specializing in public finance, an assistant corporation counsel for The Law Department of the City
of New York and an assistant national bank examiner for the U.S. Treasury Department.
?
He holds a J.D. from St. Johnâs University School of Law and a bachelorâs degree from Northeastern
University.
?
Ed, Deena, Allison (Milken 2000) and Andrew (Milken 2004) have been members of Stephen S. Wise Temple
since they moved to Los Angeles in 1996.? Ed has been active in the WISE program since its inception at
Milken and Deena is active in the Milken art programs.?
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CAREER
• Milken Community High School
Executive Vice President of and fixed-income analyst
EDIT
EDUCATION
No education has been published to this profile
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http://www.spoke.com/people/edward-nahmias-3e1429c09e597c10083750a1
7/5/2012
“JOIN THE JOURNEY” APPEAL
EMAIL
ANNOUNCE ONLINE ANNUAL REPORT
ANNOUNCE ONLINE ANNUAL REPORT
“WHY I GIVE” APPEAL
CASA QUARTERLY
SOCIAL MEDIA
LINK TO JOIN THE JOURNEY WEB MESSAGE
QUESTION FOR COMMUNITY: Why do you
volunteer, why did you donate $?
INTRODUCE WHY I GIVE
PRINT/DIRECT MAIL
“JOIN THE JOURNEY” PRINT, MAIL APPEAL
PRODUCTION OF
“WHY I GIVE” PRINT, WEB COLLATERAL
“WHY I GIVE” PRINT, MAIL APPEAL
JUSTICE JOG RECAP, PICTURES
MEDIA XPS
PRODUCTION OF
“HOLIDAY” PRINT, WEB COLLATERAL
SEO
JUSTICE JOG PICTURES
KEYWORDS/TERMS
“Volunteer opportunities for African-Americans”
FALL EDITION DUE
SUMMER EDITION DUE
Notes
Set goals for campaigns in order to evaluate ROI?
Begin reaching out to Board: Get quotes, testimonials as to why they wanted to be apart of organization,
why they donate.
EVENTS
MESSAGE
SUCCESS STORIES (LOCAL OR NATIONAL)
TAX DEDUCTION
REMINDER #2
10th DECEMBER
REMIND GIVING
DEADLINE DEC 31st
“HOLIDAY” APPEAL MAILER
TAX DEDUCTION
REMINDER #2
30th DECEMBER
Post Holiday Party pix
on Flickr
WEBSITE
TAX DEUCTION REMINDER “Beat the clock”
VOLUNTEER PROFILE
“HOLIDAY” APPEAL
MEDIA EXPOSURE
E-NEWSLETTERS
“HOLIDAY” APPEAL
SUCCESS STORY
CASA QUARTERLY
E-NEWS
PRESS RELEASE
WHY I GIVE
REPURPOSE 2 STORIES FROM QUARTERLY NWSLTR
EMAIL
REPURPOSE STORY FROM QUARTERLY NWSLTR
TAX DEDUCTIONS REMINDERS
SOCAIL
WHY I GIVE
JUSTICE JOG
FAST FACTS
YEAR-END APPEAL
PRODUCTION OF
“BE A HERO” PRINT, WEB COLLATERAL
PRINT
JUSTICE JOG
DECEMBER
HOLIDAY PARTY
“Tax-deductible charity in Los Angeles”
MLK Holiday (Commun
“BE A HERO” A
(Serve or Give to help abus
BE A HERO: SERV
VOLUNTEER PRO
“BE A HERO” A
CASA QUARTE
THX messages to
CASA LA heroe
volunteers!
Pr
L
“BE A HERO” APPE
PR
ANNUAL REPORT ONLINE
JOIN THE JOURNEY
“WHY I GIVE” APPEAL
JANUARY
MEDIA XPS
FAST FACTS
“WHY I GIVE” APPEAL
(Solicit board, average Joe for testimonials)
DECEMBER 2012
SEO
JUSTICE JOG
URBAN LEAGUE
VOLUNTEER RECRUITMENT
NOVEMBER 2012
E-NEWS
“JOIN THE JOURNEY” APPEAL
WEBSITE CAROUSEL
“JOIN THE JOURNEY” APPEAL
EVENTS
“JOIN THE JOURNEY” APPEAL
JUSTICE JOG - SEPT 30
WEBSITE
MESSAGING IDEAS
OCTOBER 2012
EMAIL
EVENTS
SEPTEMBER 2012
SOCAIL
AUGUST 2012
PRINT
JULY 2012
PR
MONTH (Blue denotes appeal months)
MESSAGE
14
JUSTICE JOG: Don’t miss opportunity to display
web address on runners clothing. Advance planning... why not create LA Marathon team?
1 of 2
“Voluntee
WINTER EDITIO
PRODUCTION OF
“BE A HERO” PRINT, WEB COLLATERAL
“BE A HERO” APPEAL
PROMOTE SPRING GALA AND/OR
PROMOTE MOTHERS DAY (MAY 12)
MOTHERS DAY NON-EVENT
NON-EVENT
PROMOTE SPRING GALA?
LA MARATHON
SUPPORT
FAST FACTS
GLAM GOWNS
APPEAL MESSAGE EMAIL
CASA QUARTERLY
THX messages to
CASA LA heroe
volunteers!
Promote CASA LA as
LA Marathon charity
“BE A HERO” APPEAL MAILER
Promote LA Marathon run team. Support our
team with a donation! Runners: run w/ our logo.
APPEAL MESSAGE ON SOCIAL MEDIA
PRODUCTION OF
SPRING PRINT, WEB COLLATERAL
APPEAL MESSAGE MAILER
Promote Non-Event by email? Too many emails?
EVENTS
APPEAL MESSAGE #6
MESSAGE
NOTE: April is Child Abuse Prevention Month.
Opportunity to talk about topic in media.
WHY I VOLUNTEER STORIES FROM NEW RECRUITS
FAST FACTS
STORIES
APPEAL MESSAGE EMAIL
CASA QUARTERLY
Spring Gala announcements,
Mother’s Day non-event
WEBSITE
EVENTS
LA MARATHON SUPPORT
APPEAL MESSAGE #5
MESSAGE
FAST FACTS
VOLUNTEER RECOGNITION
LUNCHEON
WEBSITE
WHY I VOLUNTEER STORIES FROM NEW RECRUITS
SPRING GALA
GLAMOUR GOWNS
EMAIL
Post Holiday Party pix
on Flickr
VOLUNTEER PROFILE(S)
L.A. MARATHON, MARCH 17
JUNE 2013
Promote Mother’s Day Non-Event thru May 12
SOCAIL
REMIND GIVING
DEADLINE DEC 31st
BE A HERO: SERVE OR GIVE
MAY 2013
RECAP OF VOLUNTEER RECOGNITION
REPORTING:
PRODUCTION OF
SUMMER PRINT, WEB COLLATERAL
APPEAL MESSAGE MAILER
Begin evaluating the
effectiveness of the 12-month
PRINT
TAX DEDUCTION
REMINDER #2
30th DECEMBER
EMAIL
TAX DEDUCTION
REMINDER #2
10th DECEMBER
SOCAIL
SUCCESS STORIES (LOCAL OR NATIONAL)
PRINT
TAX DEUCTION REMINDER “Beat the clock”
APRIL 2013
EMAIL
“BE A HERO” APPEAL
(Serve or Give to help abused, negl. children)
MARCH 2013
SOCAIL
TAX DEDUCTIONS REMINDERS
FEBRUARY 2013
PRINT
MLK Holiday (Community, Give Back)
WEBSITE
DECEMBER
HOLIDAY PARTY
EVENTS
JANUARY 2013
MESSAGE
DECEMBER 2012
PR
RECAP VOLUNTEER RECOGNITION
PR
PR
marketing calendar.
Because of Glamour Gown exposure,
website traffic spikes (as in 2012). Promote key
events on website!
SPRING EDITION DUE
What didn’t?
MEDIA XPS
“Child Abuse Prevention Month”
Donate to help us mentor abused & neglected
children
SEO
“Glamour Gowns”
What worked?
Planning for next fiscal-year.
E-NEWS
WINTER EDITION DUE
“LA Marathon charities”
MEDIA XPS
“Volunteer”
SEO
SEO
“Tax-deductible charity in Los Angeles”
Heightened Media Exposure due to
Glamour Gowns: KTLA, LA Times
E-NEWS
MEDIA XPS
How did implementation go?
Heightened Media Exposure due to
Glamour Gowns: KTLA, LA Times
E-NEWS
ROFILE
15
Gather content for Annual Report 2012-2013
Work on Annual Report 2012-2013
2 of 2
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A CASA BOARD AND VOLUNTEER GUIDE ON
HOW TO SOLICIT CONTRIBUTIONS FOR THE GALA
CASA Los Angeles is excited to host the 2013 Gala and raise funds to provide
program support to foster children in Los Angeles County. But we can’t do it alone.
Support from individuals, businesses, and the community are essential to ensuring
the 2013 Gala is a success. We need your help to meet our goal!
FIRST STEP
1. Develop a prospect list. – DEADLINE: JULY 30TH – return to Charissa or Anna
How do you do that? Think about all the people you know, or who you think CASA
should be asking for support for the GALA at ANY level. Even if you are not
connected directly to the person/company think about who you know that could
make an introduction.
Examples of types of individuals and companies to include on your list:
Vendors associated with your business or company, colleagues, family, neighbors, spouse
or significant others family and friends, partners in your company, associates, members of
clubs or associations you belong to, etc.
2. Identify the level of support you think is appropriate
There are multiple levels of support available for the Gala. Identify the level you
think is best for the ask for CASA. We want to be sure that they have the capacity
and interest to give at that level. Make sure you are asking for enough, but not too
much of a stretch. If you need help researching prospects for background on
charities they support (and at what level) please let us know and we can help assist.
Levels available include:
Underwriter Package at $100,000
Recognition as Underwriter Benefactor in all aspects of evening including three most preferred
tables of ten; inside back cover in tribute journal.
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Benefactor Package(s) at $50,000
Prominent recognition in every aspect of the evening including two most preferred tables of ten; a
full X page in the tribute journal.
Patron Package(s) at $25,000
One most preferred table of ten; a full Gold page in the tribute journal.
Sponsor Package(s) at $10,000
One preferred table of ten; a full Silver page in the tribute journal.
Advocate Package(s) at $5,000
One table of ten; a full page in the tribute journal.
Friend Package(s) at $2,500
Four preferred tickets; a half page in the tribute journal.
Donor Package(s) at $1,000
I would like to donate two tickets so that two CASAS can attend the dinner.
Individual Ticket(s) at $350 each
3. Decide best approach to make contact and request
You will need to identify which means of communication (visit/meeting, phone call,
email, letter in the mail, invitation, etc.) will be the most effective means to
approach and ask for a contribution.
Sponsorship requests would require a visit or a phone call.
Ticket purchasers can be sent the materials from CASA (Save the Date, Invitation)
but would be more likely to support if they had a personal note from you included in
the invitation and saw your name on the outside of the envelope.
==================================================================
4. Track your outreach on the prospect tracking spreadsheet
We want to be sure we are making progress to our goal and to do that we need to
be informed as to what asks (at what level) have been made and what the status is.
Please be sure to update Charissa Gonzales on the asks you are making. She will be
maintaining the master tracking database. You may utilize your own personal list
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and update and then provide it to Charissa so she can eliminate duplicates and
assign leads.
Buddy List and Role of The Buddy
Every board member will be paired with a “buddy” on the fundraising committee to
help them stay on track with their asks. The buddy system will provide you with
support and follow up. Your buddy can assist with any questions you might have, or
help with filling out the prospect data form.
Board Member
Jeff Biederman
Cathy Cobb
Julie Elginer
Deborah Greaves
Lynn James
Sue Marshall
Anissa McNeil
Dan Nabel
Michael Pappas
Cristine Reynaert
Roger Ridlehoover
Daniel Silva
Joanne Solov
Anneli Stone
Patricia Trendacosta
Jean Youngquist
“Buddy”
Ray Randall
Bill Jones
Steve Bloom
Paul Deitch
Bruce Herron
Ralph Walter
Paul Deitch
Charissa Gonzales
Paul Deitch
Charissa Gonzales
Bruce Herron
Ray Randall
Ralph Walter
Charissa Gonzales
Steve Bloom
Bruce Herron
Prospect Tracking Spreadsheet Guide- Please note that CASA will not add any of
your prospect names to the general CASA mailing or email lists.
• Work Stream: This column identifies what section of CASA is responsible for
the prospect
• Organization
o Organization Type: What type of entity is your prospect? Corporation,
Individual, Endowment, or Foundation?
o Organization Name: If there is an organization or company name, put it
here.
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o Industry: Please use the dropdown menu to select the industry that
most closely characterizes this particular contact, company, or
business.
o First Name and Last Name: This is the person who you are actually
asking. Even if John Doe is head of X company, but your contact is his
wife Jane Doe, make sure Jane Doe’s information appears in these cells.
There is a cell later on to include the spouses name, and so if you want
to ensure the spouse is involved in the ask, include him or her there.
o Spouse First Name, Spouse Last Name: See above.
o Address: Where do you want correspondence (save the date, invitation,
etc) sent?
• Contribution Level:
o Contribution Level: Use dropdown menu to select which ticket type or
package this contact is buying?
o Probability: How high is the probability that this package or ticket is
actually purchased?
o Donation History: Has this prospect donated to CASA before?
• Fund Raising Contact Information
o Primary FR Contact Name: Who is the person primarily responsible for
making the ask?
o Primary FR Contact Type: How does this Primary FR identify with CASA?
• Status
o Follow Up Owner: If someone else is doing additional follow up after
the Primary FR Contact makes the ask, put his or her name here.
o Follow Up Status: The person responsible for follow up should update
this column as the ask progresses
Tools
• Prospect Tracking Spreadsheet to input your prospects.
• Sponsorship Levels form to select the appropriate prospect level.
4
20
2012 GALA Prospect List
For questions please call Charissa Gonzalez at (818) 415-3746
Prospect or Contact
ID
Organization
Workstream
Organization Type
Organization Name
1
2
Board Member
Board Member
Individual
Government
The White House
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
Board Member
Individual
NA
Industry
First Name
Last Name
Government
John
Barack
Doe
Obama
Entertainment
Tom
Hanks
Spouse First Name
Jane
Michelle
Spouse Last Name
Doe
Obama
Street Address
City
State
Zip
336 South Clark Drive
1600 Pennsylvania Ave
Beverly Hills
Washington DC
CA
DC
90211
20500
1234 Beverly Hills Drive
Beverly Hills
CA
90064
1 of 2
21
Email/Phone
Email
johndoe@gmail.com
Office Phone
Home Phone
barack@thewhitehouse.com
213-830-6867
123-456-7891
310-657-2531
123-456-7891
tomhanks@tomhanks.com
310-999-9999
310-999-9999
Fund Raising Contact
Information
Contribution Level
Mobile Phone
310-923-1848
123-456-7891
Contribution Level
Count
Probability
Donation History
Primary FR Contact Name
Status
Pre-Mailing
Notes
Follow Up Type
$10,000- Sponsor
$2,500- Friend
1
1
High – 80%
Low – 20%
Yes
No
Paul Deitch
Jean Youngquist
Telephone
Email
$25,000- Patron
1
Medium – 50%
No
Lynn James
In Person
2 of 2
22
Our Capacity
Sell Only Tickets
Sell Only $5,000 Tables
Sell Only $10,000 Tables
Ticket Sales
Sponsors and Ticket Sales
Average Ticket Price
Goal
Ticket Prices
$875,000
$350
$875,000
$500
$875,000
$1,000
Count
2,500
1,750
875
Capacity
750
750
750
(Over)/Under Capacity
(1,750)
(1,000)
(125)
750
$875,000
$1,167
Conclusion
We cannot hit our goals with ticket sales and instead are dependent on selling tables at an average price of $11,000-$12,000.
Our Peers
Angel
Platinum
Diamond
Pearl
Emerald
Youth Council
Ruby
Sapphire
Total
Alliance for Children's Rights - March 1, 2012
Sponsorship Level Count
$100,000
2
$50,000
2
$25,000
7
$20,000
1
$15,000
15
$15,000
3
$10,000
28
$5,000
45
United Friends of the Children - May 21
Sponsorship Level Count
$100,000
$50,000
$25,000
$10,000
$5,000
$2,500
$1,000
Total
* plus $200,000 in acution and college scholorships
1
2
16
22
17
14
33
$200,000
$100,000
$175,000
$20,000
$225,000
$45,000
$280,000
$225,000
$1,270,000
$100,000
$100,000
$400,000
$220,000
$85,000
$35,000
$33,000
$0
$973,000
Conclusion
We must have corporate sponsors in order to achieve our goals, the ask must be at the $10,000-$25,000 level.
23
Preliminary
Our Revenue Goals
Live Auction
Tribute Ads
Silent Auction
CASA Sponsorships
Sponsors and Tickets
Sponsors and Ticket Budget
CASAs and Volunteers
Board Member
Past Board member
Pending Board Member
Previous Donors
Honoree network
Company Honored
Government
$1,000,000
$50,000
$25,000
$25,000
$25,000
$875,000
$875,000
$75,000
$500,000
$50,000
$75,000
$25,000
$100,000
$50,000
$0
Conclusion
We must achieve $30,000 (on average) per current Board Member
Tapping into other sources of fund raising including the CASA community,Past Board members, Previous Donors
Selecting new board members early who can support fund raising will be important to our success
24
25
THE PROCESS FOR SECURING INDIVIDUAL GIFTS
While all types of development activities are important to fulfilling CASA’s mission, including
foundation and corporate support and special event, non-profits that can successfully rely on
events, direct mail, or grants are the exception, not the rule. For most small and mid-sized nonprofits, individual fundraising provides a major portion of development revenues.
WHERE TO START
The mission MUST come first. While individual fundraising relies on many factors –board
contacts, donors’ networks, staff’s fundraising abilities, and the quality of marketing materials –
none matters more than the mission. We must not lose sight of this core value. Ultimately,
people will give because of CASA’s critical mission than any other single reason.
Our case for support is compelling, credible and urgent. We have a deadline, a critical need and
a plan that thinks of CASA’s development efforts as a set of concentric circles. Our existing
donors are in the center; we must respect them, go back to them, cultivate them, secure their
gifts. Our donors’ contacts are in the next circle – CASA’s Board and staff will work together to
develop relationships there, ask for funding, and then ask these new donors to introduce us to
their friends … we will keep working outward.
HOW WE GET THERE
Four Steps:
1.
Prospects: Who are they?
a. Previous donors
b. Volunteers
c. Others who share our commitment to our mission
2. Cultivation and Education
a. Explain our case
b. Document the scope of our need: $1,000,000
3. Solicitation
a. Work closely with staff, open doors
4. Stewardship
a. Say thank you
b. Tell donors how their gifts made a difference
ENHANCING THE CULTURE OF INDIVIDUAL PHILANTHROPY
at
CASA LA
2012 - 2013
INDIVIDUAL DEVELOPMENT TIMELINE
2012
July
2012
Aug
2012
Sept
2012
Oct
2012
Nov
2012
Dec
2013
Jan
26
2013
Feb
2013
March
2013
April
2013
May
2013
June
XXX
XXX
XXX
XXX
XXX
BUILD INFRASTRUCTURE
Build prospect list (rating, priority)
XXX
Implement moves management toward target gifts
XXX XXX
Determine strategic gift pyramid (# and amt. of gifts)
XXX
Assess potential for lead gift(s)
XXX
XXX
PROSPECT IDENTIFICATION
Recruit Board development committee
XXX
XXX
Dev. Comm. meets to review solicitation status and add to prospect list
XXX
XXX
XXX
XXX
XXX
Staff Prospect Assignments
XXX
XXX
Accountability (Board development committee meetings)
1x
1x
1x
1x
1x
Confirm Top Ten and Top 100 prospects with action steps
→
→
→
→
→
→
→
PROSPECT CULTIVATION
Segment constituencies (volunteers/donors/lapsed/gift size)
XXX
XXX
Develop solicitation strategies
→
Working with volunteers, individually and in committee
TARGETED Outreach and Education/mailings/e-contact
Gala Follow up - attendees (review list)
SOLICITATION
Individual Cultivation/Solicitation
→
→
→
→
→
→
→
Complete Board solicitation
XXX
XXX
XXX
House parties
1x
1x
1x
1x
1x
STEWARDSHIP
Creat list of current Tier One donors
XXX
XXX
Continuing major donor personal contact
→
→
→
Respond to donor concerns
→
→
→
→
→
→
→
1x
→
1x
→
1x
→
1x
→
1x
→
→
→
→
→
XXX
→
→
1x
→
→
→
XXX
→
XXX
→
CASA of Los Angeles
FY2013 Board of Directors
Board Member
Bruce Herron
(Susie)
Roger Ridlehoover
(Frances)
Ralph Walter
(Dorothy)
Jean Youngquist
(Bob)
Office and/or Committee
Board President
2012-2014
Governance Committee
2nd term
President-Elect
2013-2015
Development Chair
2nd term
Treasurer
2012-2014
Finance/Audit Chair;
Governance Committee
2nd term
Secretary
2012-2014
Development Committee
1st term
2012-2014
Frank Addante
(Allison)
2012-2014
(Anna)
1st term
Development Subcommittee
(Tama)
Deborah Greaves
2012-2014
Development Committee
2012-2014
Governance Committee
(Anne Madsen)
Anissa McNeil, Ed.D.
2012-2014
1st term
Development Committee
2012-2014
1st term
Dan Nabel
(Pamela)
Development Committee
2012-2014
1st term
Preferred Mailing Address
Email
Phone
Retired
4305 Via Pinzon
executive; CASA
Volunteer
Palos Verdes Estates, CA 90274
BHerron375@aol.com
310-791-0206 h
310-890-9942 c
Economic
Science
Associates, LLC
Roger.Ridlehoover@gmail.com
213-748-3210 w
310-351-4307 c
Kayne Anderson 1800 Avenue of the Stars, 3rd Floor
Capital Advisors,
L.P.
Los Angeles, CA 90067
Rwalter@kaynecapital.com
310-470-0578
Retired Educator; 7011 West Avenue L-12
CASA Volunteer
Lancaster, CA 93536
desertmama1@gmail.com
661-943-5197 h
Frank@rubiconproject.com
310-998-7707 c
Rubicon Project
950 S. Grand Avenue, 4th Floor
Los Angeles, CA 90015
1925 S. Bundy Drive
Los Angeles, CA 90025
Manatt, Phelps & 11355 West Olympic Blvd., #10
Phillips, LLP
Los Angeles, CA 90064
Oaktree Capital
1st term
1st term
Lynn James
Primary
professional/
Community
affiliation
1st term
Jeff Biederman
Paul Deitch
Term of
service
27
333 S. Grand Ave., 28th Floor
Los Angeles, CA 90071
True Religion
Apparel, Inc.
Wells Fargo;
CASA Volunteer
Education
Consultant;
CASA Volunteer
Greenberg,
Glusker, Fields,
Claman &
Machtinger LLP
2263 East Vernon Avenue
Vernon, CA 90058
333 S. Grand Ave., 10th Floor
Asst: jsamaria@rubiconproject.com
Jbiederman@manatt.com
310-312-4000 w
Pdeitch@oaktreecapital.com
213-830-6867 w
Asst: rkessel@oaktreecapital.com
Deborah@truereligionbrandjeans.com 323-244-6172 c
323-266-3072 w
Lynn.M.James@wellsfargo.com
213-253-3617 w
AnissaMcNeil@gmail.com
909-594-9204 h
Dnabel@greenbergglusker.com
310-785-6855 c
Los Angeles, CA 90071
20852 Moonlake Street
Walnut, CA 91789
1900 Avenue of the Starts, 21st Floor
Los Angeles, CA 90067
7/5/2012
1
CASA of Los Angeles
FY2013 Board of Directors
Board Member
Ray Randall
Office and/or Committee
Finance Committee
(Anna)
Cristine Reynaert
2012-2014
Primary
professional/
Community
affiliation
Retired executive
1st term
Development Committee
(Greg)
Jim Rishwain
Term of
service
2012-2014
1st term
Development Committee
2012-2014
2011-2013
1st term
Anneli Stone
(Mark)
Jacqueline Dolan
(Peter)
Julie Elginer, Dr. P.H.
Jennifer ParkerStanton
Governance Chair;
Development Committee
2011-2013
Founding President;
Development Committee
Ex-Oficio
Junior League Board Fellow
Glamour Gowns Chair
1st term
Ex-Oficio
Ex-Oficio
1004 Via Zumaya
Email
Goodwin Proctor 601 S. Figueroa Street, 41st Floor
LLP
Los Angeles, CA 90017
Pillsbury Law
725 S. Figueroa Street, Suite 2800
Los Angeles, CA 90017
Associated
Services
17275 Sierra Hwy
W.M. Keck
Foundation
16447 Shamhart Drive
Child Welfare
Activist
951 Laguna Road
Academic
Consultant
424-634-8457 c
310-541-9681 h
Creynaert@goodwinprocter.com
213-426-2510 w
323-496-2585 c
Jrishwain@pillsburylaw.com
213-488-7111 w
213-608-3737 f
Realtor
Asst: jessica.johnson@pillsburylaw.com
DSilvaD1@aol.com
661-252-2600 w
661-378-1073 c
Astone@wmkeck.org
213-612-2013 w
818-429-1533 c
DolanJacquie@yahoo.com
626-529-3554 h
818-799-7208 f
JAElginer@hotmail.com
818-523-5990
JParkerStanton@yahoo.com
626-396-3945
DGarcia@casala.org
323-526-6325 w
310-924-9258 c
Santa Clarita, CA 93536
Granada Hills, CA 91344
Pasadena, CA 91105
3990 Prado Del Trigo
Phone
RayPRandall@gmail.com
Palos Verdes Estates, CA 90274
1st term
Daniel Silva
Preferred Mailing Address
28
Calabasas, CA 91302
1431 Brixton Road
Pasadena, CA 91105
Dilys Tosteson Garcia
(Lola Jackson)
Ex-Oficio
CASA/LA
Executive
Director
201 Centre Plaza Drive, Suite 1100
Monterey Park, CA 91754
7/5/2012
Asst: twilliams@casala.org
2
29
CASA/LA BOARD CALENDAR
FY2013
July 2:
Governance Committee Call, 9am
July 9:
Board Meeting, 8am
July 17:
Governance Committee Call, 8:30am
July 26:
Development Committee Meeting, 8am
August 2:
Governance Committee Call, 8:30am
August 21:
Governance Committee Call, 8:30am
August 23:
Development Committee Meeting, 8am
August 27:
Executive/Finance Committee Meeting, 8am
September 4:
Governance Committee Call, 8:30am
September 15:
All-day Saturday Board Retreat, 8a-5p
September 27:
Development Committee Meeting, 8am
October 16:
Governance Committee Call, 8:30am
October 22:
Executive/Finance Committee Meeting, 8am
October 25:
Development Committee Meeting, 8am
November 5:
Board Meeting, 8am
November TBD:
Development Committee Meeting, 8am
December 3:
Holiday Party
December TBD:
Development Committee Meeting, 8am
January 8:
Governance Committee Call, 8:30am
January 14:
Executive/Finance Committee Meeting, 8am
7/3/2012
1
30
January 24:
CASA/LA BOARD CALENDAR
FY2013
Development Committee Meeting, 8am
Feb 4:
Board Meeting, 8am
Feb 28:
Development Committee Meeting, 8am
March 12:
Governance Committee Call, 8:30am
March 18:
Executive/Finance Committee Meeting, 8am
March 28:
Development Committee Meeting, 8am
April 8:
Board Meeting, 8am
April 25:
Development Committee Meeting, 8am
May 14:
Governance Committee Call, 8:30am
May 20:
Executive/Finance Committee Meeting, 8am
May 23:
Development Committee Meeting, 8am
June 3:
Board Meeting, 8am
June 14:
Annual Board Dinner
June 27:
Development Committee Meeting, 8am
FY2013 DEVELOPMENT CALENDAR NOTES
July 11:
Counsel for CASA Mixer, SmithHouse, Century City, Judge Nash
speaking
August 22:
Summer Party featuring CASA by Harriet Welch, Squire Sanders
August TBD:
House Party
Sept TBD:
Beverly Hills House Party, Alissa Roston & Simone Friedman
Sept 30:
Justice Jog benefitting CASA/LA, Century City
Oct 6:
Anissa McNeil hosting Cultivation/Recruitment Event
Oct 14:
Glamour Gowns Fundraiser
Oct TBD:
House Party
Nov TBD:
House Party
Dec 3:
Volunteer Recognition Holiday Party
Jan TBD:
House Party
7/3/2012
2
31
Feb TBD:
Mar/Apr TBD:
Apr/May TBD:
Apr/May TBD:
June 14:
CASA/LA BOARD CALENDAR
FY2013
House Party
Glamour Gowns Event
Volunteer Appreciation Luncheon
CASA/LA Spring Gala
Annual Board Dinner
7/3/2012
3