Professionally Produced by

Professionally Produced by
2015
EVENT OUTLINE HDE Agency announces the 6th Annual Great American BBQ & Beer Festival
TITLE:
6th Annual The Great American BBQ & Beer Festival
coming to Downtown Chandler March 21, 2015 from 12pm to 10 pm. Recognized as the states
DATE:
Saturday March 21, 2015
American BBQ & Beer Festival will be bigger, better and tastier than ever before.
TIME:
12 p.m. -10 p.m.
THE GREAT AMERICAN BBQ & BEER FESTIVAL has been titled Arizona’s largest BBQ event.
LOCATION: Downtown Chandler
Dr AJ Chandler Park (east & west)
3 S Arizona Ave, Chandler AZ 85225
American BBQ & Beer Festival features the ultimate BBQ experience. With over 60 nationally
valley’s premier BBQ event and awarded “Outstanding Event of the Year” 2012 & 2013, the Great
With back to back awards for Arizona’s “Outstanding Event of the Year” in 2012 & 2013, the Great
recognized BBQ Pit Masters, multiple craft beer gardens, national recognized entertainment,
Harley Davidson bike zone, March Madness lounge, kid zone farmers market, tailgater’s lawn with
GENERAL ADMISSION TICKETS:
$8 presale at all Valley Bashas’ Locations
$10 presale on-line
$12 Day of
-Kids 12 and under FREE
VIP ADMISSION TICKETS:
$125 presale ONLY 150 tickets available
WEBSITE: www.chandlerbbq.com
FACEBOOK: www.facebook.com/bbq.beer.music
TWITTER: www.twitter.com/BBQBEERFESTIVAL
501c3 NON-PROFIT:
Boot Campaign - http://www.bootcampaign.com/
much, much more! The event is family friendly and sure to be a finger lickin’ good time!
MEDIA STRATEGY
A 16 week marketing campaign that will include broadcast commercials on the SPEED Channel, FOOD Network, TLC, and VH1 with live radio mentions exclusive
on 102.5KNIX. Our advertising prints will be in local ad publications such as AZ Republic, azcentral.com, SanTan Sun News, Phoenix New Times, AZ Weekly and
Wrangler News with National exposure in (TBD) during the months of January, February and March. Distribution of 50,000 flyers, 500 posters and 1,500 Table
Tents will be passed out over the course of the campaign to over 300 retailers, restaurants, sponsored businesses and affiliates throughout metro Phoenix area.
Outdoor will be a new added component this year with 5 billboards stationed on major commuter paths in Chandler, Mesa, Tempe, and Phoenix. Social media
and digital marketing efforts will be implemented with major emphasis on public relations per local & national interests that will play a large role in the word of
mouth and attract national attention. The reach for this campaign will target over 2,000,000 businesses and residents statewide.
Awards:
Outstanding Event of the Year
2012 & 2013
DEMOGRAPHICS & FACTS
Family Friendly Attendance:
25,000 (43% Female | 57% Male)
Age & Avg. Household Income of $80,000 +
38% 21-30
31% 31-40
16% 41-50
10% 51-60
5 % 61+
Nationwide:
19 states represented
Involvement:
Over $200,000 in Charity Fund Raising
2 Stages with 14 local & national acts
20,000 lbs of BBQ
300 Kegs of Beer
Over 150 Vendors
Cable TV - Cox Communication
5k media buy on Local Media PR and 100 commercials
purchased with SPEED Channel, FOOD Network, TLC,
and VH1
Radio Mention: 102.5 KNIX
25k media purchase (schedule available upon request)
Print: New Times/ AZ Weekly/ San Tan Sun News
15k media purchase (schedule available upon request)
Outdoor: Arizona Outdoor, Clear Chanel, & CBS
10k media purchase (schedule available upon request)
Materials:
50,000 distributed valley wide via Bashas’ grocery
outlets and street team media outlets
Digital :
www.chandlerbbq.com and all other related BBQ and
craft beer sites nationally.
SPONSORS OPPORTUNITIES:
Title
$60,000
Presenting
$30,000
Media
$20,000
Main Stage
$20,000
Local Stage
$10,000
Beverage
$10,000
Automotive
$7,500
Gift Bag
$3,500
Ticket
$3,000
Passport
$3,000
Zone
$2,500
•Tailgaters’ Lawn
•March Madness Lounge
•Bike Rally Pavilion
•VIP Quarters
•Backstage Green Room
•Hoedown Rodeo Zone
•BBQ Pit Row
•Kid Zone & Play land Arena
•Street Characters
•Farmers Market Plaza
Activity
$1,000
•Backyard Throwdown Competition
•Battle of the Bands
•Rib Eating Contest
•Pie Eating Contest
•Wing Eating Contest
•Brat Eating Contest
Signage Sponsor – Negotiable
ADVERTISING & PROMOTION BENEFITS
* Sponsorship exclusivity with official designation as sponsor
* Direct exposure and access to the entire Phoenix metro community, regional and national promotions
* Logo placement and tagged/mentions on all promotional spots
* Sponsor to receive featured advertising on all items related to opportunities
* Sponsor mention in all media releases, television ads, radio spots, newspaper advertising, publicity posters,
magazine ads/articles, brochures, flyers, web site and follow up public relation materials
RECOGNITION AT EVENT
* Prominent on-site identification during event with kiosk/booth
* Event entrance/ exit areas
* Sponsor areas/ VIP areas
* Perimeter fencing & outdoor advertisements
* Custom booth to display title name and promotional items, product, information for consumers on site
during the event
* Inclusion in all promotional mentions on stage
PROMOTIONAL RIGHTS
* Logo or name featured on all event print, radio and television advertisements listed above
* All Inclusive event commercial during band intermissions
* Logo featured on all marketing materials i.e. posters, flyers, handbills
* Logo featured on event web site with link to title brand site for the duration of the promotion
* Opportunities with promotions/ giveaways/ sweepstakes
* Cross promotions with other event sponsors/ exhibitors/ distributors
NOTES TO APPLICANTS
* Sponsorship is offered on a first come, first served basis
* Sponsorship application deadline: January 11, 2015 to ensure product/service representation in proposed
media programs
* Sponsorship payments will be due upon signing
* Make checks payable to HDE, LLC
* Sponsorships and donations may be tax deductible
For sponsorship opportunity requests contact:
Landon Evans | landon@hdeagency.com
HDE, LLC | 22 East Victory Street | Phoenix AZ
85040 | 480.234.4232 | www.hdeagency.com
2015