entrepreneurial spirit - Unreasonable Institute

Transcription

ENTREPRENEURIAL SPIRIT
A Guide Book
for Social Entrepreneurs
July, 2012
Tom Suddes | O.G. | Coach
forimpact.org
tom@forimpact.org
unreasonable_workbook_070512
“A SOCIAL ENTREPRENEUR CHANGES THE PERFORMANCE CAPACITY OF SOCIETY.”
– Peter Drucker
“SOCIAL ENTREPRENEURS are TRANSFORMATIVE FORCES...
people with new ideas to address major problems... who are relentless in pursuit of their visions...
who simply will not take ‘no’ for an answer...
who will not give up until they have spread their ideas as far as they possibly can.”
– Author David Bornstein
How To Change The World
“SOCIAL ENTREPRENEURSHIP focuses on changing the underlying dynamics
that created the demand for the service (solution) in the first place.”
– Paul Light
“ENTREPRENEURS are INNOVATORS who drive CREATIVE DESTRUCTION.”
– 20th Century Economist Joseph Schrumpter
“The ENTREPRENEUR always searches for CHANGE, responds to it,
and exploits it as an OPPORTUNITY to create VALUE.”
– Über Management Guru, Peter Drucker
“The heart of ENTREPRENEURIAL management is the pursuit of
OPPORTUNITY without regard to RESOURCES CURRENTLY CONTROLLED.”
– Harvard Business School’s Howard Stevens
“The reasonable man adapts himself to the world; the UNREASONABLE one persists in trying
to adapt the wold to himself. Therefore all progress depends on the UNREASONABLE man.”
– George Bernard Shaw
“You can’t SOLVE the problem if you are playing by the RULES.”
– Paul Arden
Entrepreneur: “A French word for ‘UNDERTAKES.’”
– Webster
Entrepreneur: “A French word for ‘FOOL.’”
- Suddes
Copyright © 2012 - ForImpact | The Suddes Group - ForImpact.org
1
‘UNTEMEHER’
Performance Changers!
Transformative Forces!
Creative Destructors!
Value Creators!
Opportunity Exploiters!
Unreasonable!
Rule Breakers!
Solutions-Driven!
Focuses On Strengths!
Embraces Failure!
Attitude!
Passion!
Enthusiasm!
Risk Takers!
Innovators!
Love What They Do!
Live What They Love!
2
The Old Guy’s
The Old Guy’s
ENTREPRENEURIAL JOURNEY
April 1996,
Success/Opportunity
TRIP AROUND THE WORLD
Helping 3rd World Micro-Entrepreneurs!!!
!"#$%&'(')*++,$'('-%&,$'('.$%/#$&0+1'('210'!1,#,33,%0+'('45*+67$#,$8
9:;<<<'=,#0+>'':9'?$@+>''A'5##BC,/16'!#$%0+'D'27$,%+>''C"'?,/%,6$7,0+>''E*+6'-%F70&,G#0'!0"3#0'H,61'?,/%,6@>
3
The Old Guy’s
ENTREPRENEURIAL JOURNEY
4
‘65
I5C?JK5!LMKNCK)L2L
‘Tom and a Truck’
‘78
52OIL2-K'KIP.
-%&,$%$'561#06,F'K#*G
‘79
)L5I'LJ252L'?LQLIN!=LC2
Shannon Development Company
‘79
)L5I'LJ252L'.)NRL)5SL
J1$%%"%')0$#6@'K"T3$%@
‘79
)L5I'LJ252L'-CQLJ2=LC2J
2>L>J>'-%U0+6T0%6+
‘79
KNCJ2)PK2-NC'KN=!5CV
.>'?>'I,%'-%F>
‘79
=5C5SL=LC2'KN=!5CV
Meghan Management Company
‘79
IL5J-CS'KN=!5CV
R077@'I0$+,%/
‘80
WI-SO2'KN=!5CV
Suddes Aviation
‘80
52OIL2-K'KIP.
L$+6'.$%X'561#06,F'K#*G
‘80
)LJ25P)5C2
)$YY076@+
‘83
KNCJPI2-CS'KN=!5CV
The Suddes Group
‘84
JNW2Z5)LM?525.5JL'=5C5SL=LC2
Money Maker
‘95
IL5?L)JO-!'2)5-C-CS'KN=!5CV
Eagle Creek Leadership & Challenge Co.
‘96
52OIL2-K'KIP.
.$@H,%&+'561#06,F'K#*G
‘98
CNC!)NW-2'2LKOCNINSV
Eagles.Net
‘99
)LJ25P)5C2
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‘00
CNC!)NW-2'JNIP2-NCJ
Atlas/Eagles.Net
‘01
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W"7'-T3$F6'['210'J*&&0+'S7"*3
5
ALTITUDE FRAMEWORK
!"#$%&'()(*+,%-.-/01%2"#$%&(()(*+,3
30,000’
THE
WHY
PURPOSE
VISION
14,000’
THE
WHAT
PRIORITIES
STRATEGY
3’
THE
HOW
PLAN
EXECUTION
6
CHANGE THE WAY YOU THINK
“CHANGE your THOUGHTS and you can CHANGE the world”
– Norman Vincent Peale
“The world we have created is a product of our THINKING”
– Albert Einstein
“THINKING is hard work. It’s why so few people do it.”
–Henry Ford
Sacred Cows/Baggage
Connect the dots with 4 straight lines... without lifting your pen from the paper.
7
POINT OF VIEW
“No money.
No mission.”
“No mission.
No money.”
‐ Covey
Size & Scope
of
IMPACT
‐ Suddes
Size & Scope
of
DETERMINES INCOME
4"55#67/80-%49-8$92:%4"6/71-92:%
4"5;-9976<92:%4"61710-6092:%4"6=76/76<92
= CONFIDENCE
ARTICULATE your MESSAGE
PRESENT the OPPORTUNITY
ENGAGE your ‘AUDIENCE’
to QUALIFIED PROSPECTS
TELL your STORY
5G,#,6@'6"
to FUND YOUR VISION.
!"#>$-%76%?&',?3%@-0%"=-$%703
JUST ASK. JUST ASK. JUST ASK.
8
SOCIAL ENTREPRENEUR’S MASTER CHECKLIST
1. %&61A-$ Entrepreneur’s 3 BIG QUESTIONS.
4‘WHY’'$70'H0',%'.*+,%0++\'‘WHAT’ .*+,%0++'$70'H0',%\'
‘HOW’'&"'H0'T$X0'T"%0@\8
2. Embrace the ENTREPRENEUR’S MANTRA.
421,%X'BIG. Build SIMPLE. Act NOW>8
3. Embrace the ENTREPRENEUR’S MODEL.
4=>->2>'M'!>J>L8'=$7X06'4!7"G#0T8>'-&0$'4J"#*6,"%8>'20$T'4L]0F*6,"%8>
4. %?75;97B2 your MESSAGE.
4V"*7'VISIONMV"*7'PURPOSE...on a NAPKIN>8
5. Create POWERFUL STORIES.
4YOUR story. The MARKET story. The SOLUTION'+6"7@>8
6. %+-=-9"; your BUSINESS MODEL.
4NOT'$'^.*+,%0++'!#$%_>'Q,+*$#'D'Q,+F07$#>8
7. Do the MATH.
4)0U0%*0ML]30%+0+>'P+0'"Y'W*%&+>'JF$#0'D'S7"H'C*TG07+>8
8. Create an ENGAGEMENT TOOL.
4NOT'$'!"H07!",%6'370+0%6$6,"%>8
9. %+-C6- the IDEAL INVESTOR PROFILE.
45%/0#+>'K1$T3,"%+>'!$76%07+>8
10. JUST ASK!!!
4E*+6'5+X>'E*+6'5+X>'E*+6'5+X>8
US: LOVE!
N
O
* B 1$6'@"*'
H
LIVE'
9
ENTREPRENEURIAL MANTRA
THINK
BIG.
BUILD
SIMPLE.
ACT
NOW.
“Let’s make a dent
in the universe.”
“Simplify. Simplify.
Always simplify.”
“ENGAGE, then plan.”
– Steve Jobs
“VISION
without
ACTION
is hallucination.”
10
– Thomas Edison – Andy Grove – Thoreau
“My dreams are worthless.
My goals are impossible.
All are of no value unless
followed by ACTION.
I will ACT NOW.”
“We can’t cross the sea
by merely staring into
the water.”
– Rabindranath Tagore
– Og Mandino
THE PARADOX
(SIX MYSTERIES OF THE ENTREPRENEURIAL WORLD)
“The opposite of a correct statement is a false statement.
But the opposite of a profound truth may well be another profound truth.”
– Neils Bohr
“The test of first/rate intelligence is the ability to hold two opposing ideas
in mind at the same time … and still retain the ability to function.”
– F. Scott Fitzgerald
,60$-;$-6-#$1%6--D%0"%E8986/-%FG(HI&J+%K=13%,)(H,LIGLM3
N)?)GJIOG4*?
Heart/Hand
Chaos/Organization
Art/Science
Think/Act
)0$&M?"
Solo/Connections
-TT0$+*7$G#0M=0$+*7$G#0
Heart/Head
Soft/Hard
',&+,L?H)PI
MANAGEMENT
Eagles/Ducks
Mind Map/Structure
W7"%6'NY`F0M.$FX'NY`F0
.O5SJMR$,a$%
Equity/Paycheck
Generalists/Specialists
Hunter/Farmer
Pioneer/Settler
?P,,+IP&(),J4,
+,?)@JIF*)'+
Sprint/Marathon
-%60%+0MK$#T
C06'2,T0M)0$#'2,T0
Sales/Marketing
K17"%"+MR$,7"+
Western/Eastern
W#0],G,#,6@M!#$%
Projects/Process
Monomaniac/Balance
-&0$+ML]0F*6,"%
Form/Function
Mind Map/Code
Prototype/Product
Practice/Perform
Failure/Success
@LGQ(HIPLGO)(
-!NMI,Y0+6@#0
L@0G$##+MJ*G+F7,G07+
Free/Pay
Brand/Performance
L]607%$#'W*%&,%/M-%607%$#'W*%&,%/
!*G#,FM!7,U$60'
H)@H%(,4HIH)@H%(G*4H
On-Line/Off-Line
Pure Play/Brick & Mortar
BOTS/Human Contact
J"Y6H$70'J*33"76MK*+6"T07'J*33"76
Products/Services
[*Serducts & Provices]
“The ‘SOFT STUFF’ is usually the ‘HARD STUFF’.”
– Tom Peters
11
BZ MODEL
MARKET
IDEA
(PROBLEM)
TEAM
(SOLUTION)
(EXECUTION)
(' The Opportunity
(' The ‘Secret Sauce’
(' Talent
(' The Gap
(' Creative Destruction
(' Attitude
(' ‘3 Billion People’
(' Metaphor/Analogy
(' Z1";'C"6'O"H
P8117"6
BITW
$$$
!!!!!!!!!!"#$!%&''#()!
12
!
!
!!!!*+(,&-./!
!
!!!!!!!!0&/!1$2345
13
ENGAGEMENT TOOL TEMPLATE
Logo/
Name
‘BLUE BOX’ :
4J2N)V8
‘BZ MODEL’
Vision
Purpos e
Message
4J2N)V8
4J2N)V8
A VISUAL representation of
^ONZ_'@"*'G*+,%0++'H"7X+>>>
‘WHAT’ makers it unique, etc.
Math(Revenue, etc.)
14
THE MICROFINANCE LENDING ENGINE...
to MATCH LENDERS & BORROWERS...
addressing a $40 Billion MARKET GAP.
VISION: To create a global community of investors...
helping micro-entrepreneurs.
GlobeFunder
Story
Microfinance
Story
Market (Demand)
Story
Grameen-Yunus-Nobel
500 MILLION Micro-Entrepreneurs
25 Year: Legitimate Debt Sector
$50 BILLION Capital demand
$10 Billion Loaned to Date
Growing at 15-30% annually
100 Million Loans: 60-90% WOMEN
*No existing scalable
distribution model
97% Payback
De
e
velop d Wor
ld
No Access
Investors
nd
eveloped Wo
rl
d
U
Borrowers
Micro-Entrepreneurs
So
an
Lo
s
r
to
s
ve
In
al
ci
Market Driven
Interest Rates
s
an
Lo
No
s
es
c
Ac
MFI
Micro-Finance Institution
6 Current MFI Partners
10,000 MFIs;
200 Do Bulk of Lending
(Kenya, Mexico, Armenia, Morocco)
Initial Demand: 3,000 Borrowers
NGO
(2 Weeks)
Sc
Beta
Start-Up
Feb ‘06
al
NFPO
NGO
NFPO
e
GlobeFunder Revenue
Borrower: Transaction Fee
Lender: Broker Fee
Globe Funder: The Float
BETA INVESTOR PORTAL
Feb ‘07
Dec ‘07
GlobeFunder Live
MFI Partners In System
Loans Fulfilled
People
- $250,000
Legal
- $250,000
Technology - $300,000
NEXT GENERATION
FINANCIAL PORTAL
Investment: $25,000 Cash
+ 2 Years / Time / Effort
Investment: $800,000
Investment: $6,000,000
T h e
O p p o r t u n i t y
$ Beta Funding Plan
16 Advisor - Investors
$50,000 Investment ( 1 Unit)
1% Equity / Ownership in GlobeFunder
$800,000 Beta ‘Angel’ Funding
15
Creating Solutions, Changing Lives
OUR PURPOSE: Provide HELP, HOPE and ANSWERS...
to CHILDREN and FAMILIES...
affected by DISABILITIES
VISION: 2014 TRANSFORMATIONAL PRIORITIES
World Class
Team
Innovative
Solutions
16
Community
Learning
Centers
Think Big. Act Now.
Change Ireland.
T
F
A
R
D
IMPACT
Transformational Priorities
Attract
Scale
Illuminate
HOW YOU CAN HELP: PARTNER...SPONSOR...ANGEL
17
DO THE MATH
WORKSHEET
‘BLUE’ MATH
‘RED’ MATH
‘GREEN’ MATH
18
PRESENT THE OPPORTUNITY
19
LIFE
LC2)L!)LCLP)_J MANTRA:
THINK BIG. BUILD SIMPLE. ACT NOW.
LC2)L!)LCLP)_J INSIGHT:
I run my business. My business doesn’t run me.
[I run my life. My life doesn’t run me.]
LC2)L!)LCLP)_J CREED:
Make a LIFE, not a living;
6178!-935!:&+!6;78<
')O,>1 a JOURNEYb'LCENV'610'67,3c
')O,>1 a JOURNEY... NOT a guided tour.
')O,>1 a JOURNEY>>>''CN2'$'G*+,%0++'67,3>
“LIFE is a DARING ADVENTURE;'"7'%"61,%/'$6'$##cd
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e'O0#0%'R0##07
“An UN-EXAMINED LIFE',+'%"6'H"761'#,U,%/>d'''''''''''''''''f5%'UN-LIVED LIFE',+'%"6'H"761'0]$T,%,%/>d
– Socrates
– Suddes
“LIFE',+'#,X0'$'6"7F1'>>>'V"*'Y*0#',6'$+'G0+6'@"*'F$%;'610%'3$++',6'"%>d
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“SUCCESS is the progressive realization of a WORTHY IDEAL.”
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“The ONLY true SUCCESS'-+'6"'G0'$G#0'6"'LIVE LIFEb',%'@"*7'"H%'H$@>d
– Christopher Marley
“SUCCESS',+'H$X,%/'*3',%'610'T"7%,%/'>>>'$%&'&",%/'H1$6'@"*'WANT'6"'&">d
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“WEALTH is the ABUNDANCE'"Y'61,%/+'61$6'H0'VALUE.”
“WEALTH consists NOT',%'1$U,%/'/70$6'3"++0++,"%+'b'G*6',%'1$U,%/'Y0H07'H$%6+>d
20
LIVE. LOVE. LEARN. LAUGH. LEAVE LEGACY.
SONG UNSUNG
“The song that I came to SING ! remains UNSUNG to this day. I have spent my days in stringing and unstringing my instrument.
The time has not come true. The words have not been rightly set.
Only there is the AGONY of WISHING in my heart.”
– Rabindranath Tagore
Bengali Poet Laureate
“I have no regret. I have gambled and lost.
It was all in a days work. At least I have had the
unforgettable taste of the sea in my mouth”
– Antoine de
Saint-Expuéry
“The great tragedy of the average man is that he
goes to his grave
with his MUSIC !"still in him.”
– Longfellow
“One night I was layin’ down,
I heard Papa talkin’ to Mama.
I heard Papa say, to let that boy
BOOGIE-WOOGIE.
‘Cause it’s in him and it’s got to come out.”
– John Lee Hooker
“Boogie Chillen”
“If you can walk, you can dance.
If you can talk, you can SING.”
– Zimbabwean Proverb
“An artist must paint. A poet must write.
A musician must make MUSIC ! if he is to be
ultimately at peace with himself.
What a man can BE, he must BE.”
– Abraham Maslow
“I don’t write MUSIC. ! I invent it.”
– Stravinsky
“Time is short.
The music won’t last.
You better slow down.
Don’t dance so fast.
Life is not a race.
Do take it slower.
Hear the music !
Before the song is over.”
– Slow Dance (Terminally Ill Girl)
“Most people die with their MUSIC !"still in them. Why is this so?
Too often it is because they are getting ‘ready’ to live.
Before they know it, their time runs out.”
– Oliver Wendall Holmes
21
25 WISHES
22
NOTES !
23
NOTES !
24
ABOUT TOM SUDDES
Tom Suddes has made a name for himself as a thought leader, a motivating coach,
a master facilitator & trainer, an engaging speaker and a prolific writer. Tom has
almost 40 years of experience in Strategic Visioning, Fund Development, Business,
Sales and Entrepreneurship.
He began his career in the Development Office at the University of Notre Dame in
1973. In 1983, he founded The Suddes Group, which has managed over
400 Campaigns, raised over $1 Billion and helped generate 3 million new jobs in
their work with 125 Economic Development Organizations around the country.
And, in the last 10 years, the For Impact Partners and Coaches have helped
organizations raise another $1 Billion to scale and grow their Impact.
Tom has made more than 6,000 one-on-one ‘sales’ presentations… and has trained
thousands of 3rd Sector and Business Leaders in the art and science of becoming a
For Impact Organization. He is the author of Take A Quantum Leap, a number of
For Impact Guides and co-author with Nick Fellers of the content at the
ForImpact.org website.
A serial entrepreneur since age 16, Tom has founded 19 businesses; and now
dedicates one-third of his ‘work’ schedule to helping social entrepreneurs change
the world. He also spends significant time in Ireland helping to transform the
country’s philanthropic model.
In 1997, Tom won a Trip Around the World (the only contest he has ever entered)
where Success Magazine and Opportunity International awarded him a chance
to share his entrepreneurial experiences with Third-World Micro Entrepreneurs in
Russia, Poland, India, Bangladesh, the Philippines and Australia.
Tom served in the U.S. Army as an Infantry Officer, Airborne and Pathfinder. He
was a two-time welterweight boxing champion at Notre Dame, and has been the
boxing coach there for almost 40 years. He returns every year for a six-week ‘
mini-sabbatical’ to coach and referee the Bengal Bouts. He is the Executive Producer
of STRONG BODIES FIGHT, a documentary film about Notre Dame Boxing and its
impact upon the Missions in Bangladesh.
Throughout his crazy, eclectic, eccentric life, Tom has been anchored by his family.
Now, his seven grandchildren are the centerpiece of life on his 50-acre farm/training
center, Eagle Creek, outside of Columbus, Ohio
25

entrepreneurial spirit - Unreasonable Institute

Transcription

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