FRYDAYS° BROCHURE 2013.
Transcription
FRYDAYS° BROCHURE 2013.
FRYDAYS° BROCHURE 2013 . P Product shoot TEKST Everyone loves that Friday feeling. The feeling that the weekend is near, that adventure is around the corner and the taste of freedom lingers in the air. At Frydays° we believe in Freedom. For us it is the most important value in life and so we build products that live and breathe freedom. POWERED BY FREEDOM . Frydays° cheers for people who like to push boundaries, unwilling to compromise. Who step outside their comfort zone, make their own choices, explore horizons and travel to places where the risk of frying is not only present - but desired. It is for those people that Frydays° creates products. We set our sights high, think out of the box yet never miss a chance to enjoy the small things in life. We break free from anything that constrains us, as we do not like to be tamed. Welcome to the world of Frydays°. P We love sunglasses as an accessory. Yet the search for the right pair is a frustrating process. Even though they are labeled as a fashion accessory, we only find them in unfashionable environments: crowded walls of frames, unexplained high prices, locked up showcases. And that for such a fun product. Tired of this, Frydays° sets out to challenge the norm and to make sunglasses a fun part of your wardrobe again. SUNGLASSES MADE . FUN The current market offerings lead back to few large companies who design, produce and distribute most well-known fashion brands and control the often high and unexplainable consumer prices. We are independent (afterall that is what freedom is all about, right?). We at Frydays° design and market our own products, allowing us to offer more affordable prices for excellent quality and a fun alternative experience to the eyewear available today. P Frydays° introduces the concept of detachable arms. This unique feature offers you the freedom to customize your sunglasses and to create unlimited looks instantly. We meticulously designed a clear and simple range of quality sunglasses to fit different face types, to ensure a great look and comfortable wear. The large variety of color options allows you to show your personal style while the easy-to-exchange arms allow you to create a different look whenever you feel like it. 4 MODELS 13 COLORS UNLIMITED LOOKS . Frydays° quality standards are among the highest in the industry. All products come with polarized, 100% UVA+B filtering lenses for full protection of the eyes. The frames are made of ultra flexible, lightweight and durable materials to ensure highest comfortability and longlasting performance. Break free from convention customize your Frydays° now! and Our products are sold by Freedom Agents, selling peer to peer across their real life social networks. “Don’t Be Tamed” is a campaign to inspire these independent individuals to be creative and think out of the box when creating their own freedom. DON’T BE TAMED. Celebrating the 21st century spirit of entrepreneurship, we believe that people are not motivated by incentives such as bonuses only. In fact we believe people unleash their full potential when motivation comes from the following drivers: • Freedom, to direct your own life • Enrichment, emotionally & financially • Purpose, to serve a bigger cause Frydays° unlocks the power of Freedom Agents. It is our mission to inspire them to live a life untamed and to support them in paving their way to freedom. P Imagine the world around you in darkness. For millions of people this darkness is a reality. Blindness takes away so much more than vision. It reduces independence and freedom to live life to the fullest. According to the World Health Organisation, 285 million people worldwide are visually impaired — yet 80% can be avoided or cured. We believe we can transform lives together. Frydays° has partnered with ORBIS - a global development organisation with the world’s only teaching eye hospital onboard a cargo plane– The ORBIS Flying Eye Hospital. By working in partnership with local hospitals, communities and institutions in countries where eye care is most difficult to get, ORBIS is committed to developing quality and sustainable services that will continue long after the plane departs. SAVING SIGHT . WORLDWIDE With every pair of sunglasses purchased, customers are helping restore sight. Frydays° is committed to investing in long term sustainable eye care to bring freedom to those less fortunate. N°1 FRONTS FRONTS Black Cream Yellow Orange Pink Light Blue Light Green Dark Green Dark Blue Purple Red Tortoise Black ARMS White Tortoise Cream Red Yellow Purple Orange Dark Blue Pink Dark Green Dark Green Light Green Light Blue Light Green Dark Blue Light Blue Purple Pink Red Orange Tortoise Yellow Black Cream Black ARMS White N°2 FRONTS Black Cream Yellow Orange Pink Light Blue Light Green Dark Green Dark Blue Purple Red Tortoise Black ARMS White Tortoise Cream Red Yellow Purple Orange Dark Blue Pink Dark Green Dark Green Light Green Light Blue Light Green Dark Blue Light Blue Purple Pink Red Orange Tortoise Yellow Black Cream Black ARMS White FRONTS N°3 FRONTS FRONTS Black Cream Yellow Orange Pink Light Blue Light Green Dark Green Dark Blue Purple Red Tortoise Black ARMS White Tortoise Cream Red Yellow Purple Orange Dark Blue Pink Dark Green Dark Green Light Green Light Blue Light Green Dark Blue Light Blue Purple Pink Red Orange Tortoise Yellow Black Cream Black ARMS White N°4 FRONTS Black Cream Yellow Orange Pink Light Blue Light Green Dark Green Dark Blue Purple Red Tortoise Black ARMS White Tortoise Cream Red Yellow Purple Orange Dark Blue Pink Dark Green Dark Green Light Green Light Blue Light Green Dark Blue Light Blue Purple Pink Red Orange Tortoise Yellow Black Cream Black ARMS White FRONTS Do you wish to know more about our products, or are you interested in joining our network of Freedom Agents? Connect with us on our website: www.frydays.com or by email: info@frydays.com. Shot in the following locations: Los Angeles, USA - Rio de Janeiro, Brazil - Amsterdam, the Netherlands. Photography by Andrew Slough (www.theandrewslough. com), Michael van Emde Boas Steven van Dortmond and DeFotomeisjes. Special thanks to Andrew Slough, Alpana Deo, Dennis de Vogt, Lian Baay, Melayno Gaddum and Robert van Dortmond. ©2013 Frydays°. All rights reserved. www.frydays.com