MOTOR-TALK.de - SevenOne Media

Ein Unternehmen der ProSiebenSat.1 Media AG
Marketing launch
SevenOne Media
01.02.2013
Unterföhring, January 2013
Where the drivers talk
Basic Presentation
Straightforward, multi brands & authentic
• MOTOR-TALK.de has 3.56 m. unique users*
and is the biggest automobile- and enginecommunity in Europe
• As a multi brand community MOTORTALK.de offers the user features like forums,
news, purchase advises, automobile tests/profiles
• Not only useful knowledge, tips & tricks and
support also curiosities and interesting
background of the automobile world
• Advertising-relevant target group: 68% are
between 20 and 49 years*
• MOTOR-TALK.de has its forums organised
in brands, models, years of manufacture and
topics
Source: *AGOF internet facts 2012-11; period of time single month
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Key facts of MOTOR-TALK.de
48 % of all MOTOR-TALK.de visitors are
in a purchase decision process
94 % of all car buyers do online research
before purchasing
2.1 mio. registered members
(1.000 new members a month)
33 Mio. Beiträge (350.000 Beiträge pro
Monat)
Source: own data MOTOR-TALK.de
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MOTOR-TALK.de – The expert and discussion
platform
MOTOR-TALK.de is characterized as above average and high professional competence by its users.
MOTOR-TALK.de not only a forum for specialists, but also for all those that do not have in-depth
automobile knowledge.
MOTOR-TALK.de helps the user with qualified tips and tricks as well as detailed support.
MOTOR-TALK.de focusses besides informative knowledge on all automobile brands and
special interest topics like old-timers, commercial vehicles or alternative fuels.
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Constant performance
PIs and visits motor-talk.de
Data in mio.
15,00
59,41
56,91
57,27
60,00
54,04
50,89
49,30
50,49
50,07
46,73
46,57
51,10
48,10
46,85
10,00
50,00
40,00
30,00
5,00
20,00
10,00
12,89
11,81
13,80
14,32
15,18
14,17
13,17
12,08
12,97
12,81
12,30
13,06
12,30
Visits
Nov 12
Okt 12
Sep 12
Aug 12
Jul 12
Jun 12
Mai 12
Apr 12
Mrz 12
Feb 12
Jan 12
Dez 11
0,00
Nov 11
0,00
PIs
Source: IVW 12/2012
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User structure
Soziodemography
Share of structure in %
male
72
female
14-19 years
28
11
20-29 years
25
30-39 years
21
40-49 years
22
starting from 50 years
21
below 1.000€
13
1.000 - 3.000€
49
3.000€ and more
no school diploma
38
4
elementary or secondary school
60
vocational or university
in training
36
16
employed
retired/not employed
72
12
Source: AGOF internet facts 2012-11; SevenOne Media; period of time Ø
month
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Competitors
Reach unique user
Overall supply (Data in mio./ Ø month)
Motor-talk.de
Reach unique user
Overall supply (Data in mio./ Ø week)
3,73
autobild.de
2,71
autoplenum.de
1,46
auto-motor- und
sport.de
1,31
motorvision.de
1,22
auto.de
1,03
Motor-talk.de
1,14
autobild.de
0,82
autoplenum.de
0,41
motorvision.de
0,39
auto-motor- und
sport.de
0,39
auto.de
0,28
formel1.de
0,40
Motorsport-Total.com
0,14
Motorsport-Total.com
0,37
formel1.de
0,14
Source: AGOF internet facts 2012-11; period of time Ø month
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Individual integration possibilities
Example: Special driving event
Selected MOTOR-TALK user have the possibility to experience
with a vehicle model the new sportiness of Opel at a driving
event.
People, that are interested in participating at the event can
apply on the campaign page. Besides information about the
event there are also information about the vehicle. A integration
of a configurators would be preferable, which would support a
more intensive confrontation with the model. This is provided by
the consumer.
Members of the community as well as the visitors of MOTORTALK are called attention to the action through different
advertising forms. The action gets promoted by the MOTORTALK information letter, the consumer section and in relevant
competitor sections. Additional to that there is a top-teaser on
the landing page. These advertising forms are only exclusive for
cooperation partners.
The winners of the action will be accompanied to the event by
the editors. The editors report about the event with pictures and
text via the Twitter live ticker and communicate the impressions
of the brand and the vehicle for all those that stayed at home.
The ticker is involved on the landing page of the campaign
page.
Example integration; Theme can be adjusted individuell to the consumer needs
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Individual integration possibilities
24 hours Nürburgring
On the occasion of the 24h race in the Eifel, KUNDE
invites 10 MOTOR-TALK user to the race. The winners
of the lottery/a small competition get, besides tickets
and overnight stay, entrance to the VIP lounge and
hospitality. The guests get insights about what happens
behind the scenes during a race.
At the same time KUNDE presents the live ticker on
MOTOR-TALK. Like 2012, it reports on a regular basis
about the race and everything involving with pictures
and text.
Calculation:
Offline event, editorial companion, Twitter-ticker,
Application in the information letter and on the
homepage
Important: The consumer is responsible for the event organization
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Contact
SevenOne Media GmbH
Medienallee 4
D-85774 Unterföhring
Tel. +49 (0) 89/95 07 – 40
Fax +49 (0) 89/95 07 – 43 99
www.sevenonemedia.de
info@sevenonemedia.de
Sales Region Hamburg
Moorfuhrtweg 17
D-22301 Hamburg
Tel. +49 (0) 40/44 11 16 – 0
Fax +49 (0) 40/44 11 16 – 66
Sales Region Frankfurt
Rotfeder-Ring 11
D-60327 Frankfurt/Main
Tel. +49 (0) 69/27 40 01 – 0
Fax +49 (0) 69/27 40 01 – 30
Sales Region Düsseldorf
Zollhof 11
D-40221 Düsseldorf
Tel. +49 (0) 2 11/4 96 94 – 0
Fax +49 (0) 2 11/4 96 94 – 20
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