Local/Open Rates - another level of praize

Local/Open Rates
DISPLAY ADVERTISING
a. GENERAL RATES (Per insertion)
1x
Full Page (Live area 10 x 13.75).......................... 1893.00
8 1/2 X 11............................................................. 1200.00
1/2 Page (V: 5 x 13.75 • H: 10 x 6.875 )............... 1000.00
1/3 Page (H: 10 x 4.58 • V: 13.75 x 3.33)............. 650.00
1/4 Page (5 x 6.875)............................................. 496.00
1/6 Page (5 x 4).................................................... 343.20
1/8 Page (V: 5 x 3.44 • H: 4.8 x 3.25)................. 260.00
Business Cameo Ad (2.741 X 3.432 ).................
b. COVER RATES
Inside Covers....................................................... 2,100.00
Back Cover (Includes 4-Color Sep)................... 2,650.00
2-4x
5-8x
1781.25
1692.19
1068.75
1015.31
890.63
846.10
593.75
564.02
445.31
423.04
296.86
282.02
222.65
211.52
99.00 (must be 3 months)
1,995.00
2,517.50
c. EXTRAS
Additional Color.................................................. $100.00 per color
Insertion rates....................................................... $50.00 per thousand
Ad-Design 1/4 Page and Smaller................................ $50.00
NOTE: Retail commissionable: Add 17.7% to retail R.O.P. rate
D. Web Banner Sizes
120 x 600 pixels; 125 x 125 pixels; 468 x 60 pixels
1,895.25
2,391.50
9-12x
1607.58
964.54
803.80
535.82
401.89
267.92
200.94
1,800.00
2,272.05
Column Width = 2”
(13.77 Per Column Inch)
MECHANICAL DETAILS
a. Reproduction proofs. In order of preference: (1) CD with ad saved as tiff at minimum 200 DPI; (2) Email PDF, TIFF or
JPEG—Image resolution/DPI of no less than 200—to: lafocus@aol.com; (3) camera ready art. Proofs are requested
with ad submissions.
b. Electronic Production. L.A. Focus On The Word is produced in Quark XPress 6.0, Adobe Photoshop and Illustrator on
Macintosh X. All ads sent on CD should include the application file and all elements that have been saved separately as
TIFF and/or EPS files (Image resolution (DPI)= 200. Fonts must be included.
Halftones should be scanned at 300 dpi.
c. Dimensions. Cover: 11 1/2” X 15”.
Trim size: 10” X 13-3/4”.
d. Color: 120 line screen. Black/white: 85 line screen
e. Printing and binding: Cover, sheet-fed; text, web press.
f. Paper stock. 30-lb. newsprint.
ADVERTISING POLICY
•Ad copy subject to editorial approval.
•L.A. Focus reserves the right to head and/or border any
advertisement bearing resemblance to editorial material.
Reaching the heart, soul and faith of the Black community
W W W . A L O P. N E T
TO ADVERTISE OR FOR MORE INFORMATION CALL WILL HAYWORTH AT (213)250-ALOP
About Who We Are
Targeting L.A.’s black community? Then you’re targeting a faith-based community. Estimates are
that anywhere from 65-75% of the blacks in L.A. County attend church either regularly or infrequently. What’s more, most if not all of the 25-35% who don’t attend church, live in a household with
someone who does or has a close familial or societal connections with those who do.
Founded in 1995, L.A. Focus editorial strives to represent both constituencies in it’s content, with
coverage that goes to the core of community concerns and issues, while reflecting the importance of
the church as both the heart and cornerstone of the black community.
Key coverage begins with community news, commentary, money matters and a feature story
reflecting the latest breaking news topic. Regular features are listed below:
Upfront
Head 2 Head
Headlines From Africa
Money Matters
Biz New Briefs
Biz Spotlight
Inside Hollywood
Around L.A.
Church News
Pastor Profile
Through The Storm
In Good Taste
Inside Style
Saving Grace
Community News
Commentary (with Larry Elder)
News briefs from Africa
Money News/Financial profile
Business News
Short profile of local business owner
Entertainment News, Q&A
Calendar of monthly events
Local & national religious news
Pastor profile
Human Interests/ Testimonial
Recipe column
Fashion column
Christian Celebrity Profile
Just under half of the 35,000 printed copies of the paper go directly into the church
and a prime demographic in the black community. Other distribution points include
banks, City Hall, police stations, medical facilities, community organizations,
restaurants, convenience stores, supermarkets,
hair salons, and local businesses.
Reaching the heart, soul and faith of the Black community
WWW.L AFOCUSNEWSPAPER.COM
CIRCULATION: 35,000
READERSHIP: 140,000
Zip Code Coverage
Provided below is a partial listing of our distribution breakdown by zip code:
90001
90002
90003
90006
90007
90008
90010
90011
90012
90016
90018
90019
90033
90034
90037
90043
90044
125
875
1300
50
350
1975
200
750
800
2500
1200
675
50
100
800
2275
1550
90045
90047
90056
90059
90061
90062
90066
90220
90221
90222
90224
90230
90231
90248
90249
90250
90291
675
1550
300
500
450
1010
50
350
500
200
100
200
50
200
450
50
125
90292
90301
90302
90303
90305
90604
90650
90744
90745
90746
91001
91103
91104
91105
91601
91605
92886
100
1625
2100
125
850
50
50
100
150
50
150
200
350
50
50
100
100
Communities included in our coverage include the following:
North Long Beach
Long Beach
Altadena
Downtown L.A.
Norwalk
Lynwood
Baldwin Hills
Hancock Park
Orange County
Marina Del Rey
Boyle Heights
Hawthorne
Pasadena
Mid–Wilshire
Carson
Inglewood
Santa Monica
Monrovia
Ladera Heights
Compton
Torrance
North Hollywood
Leimert Park
Culver City
Venice
View Park
Watts
Westchester
West Covina
Wilmington
About L.A. Focus Readers
A poll of 1600 readers—conducted in accordance with “L.A Focus’ First Annual Report Black
Card on Black Leadership and Issues Relevant to L.A.’s Black Community” found that 80 percent of those who receive the paper ranged in age from 18 to 65 (15% were 65 and older). The
majority of that number ranged in age from 25 to 50 with the following income breakdown:
11% = $15,000 - $19,000
19% = $20,000 - $30,000
33% = $31,000 - $60,000
21% = $61,000 - $99,000
8% = $100,000 +
The results of an earlier, more detailed Focus survey of 200 readers revealed the following:
• Average income: $56,000.
• 29% completed graduate school.
• 55% are renters
• 45% own their own homes
• 70.5% of owned one car; 17.6% owned two cars; 5.88% owned four.
• Focus readers took an average of 1.7 vacations in the last 12 months.
• The average reader also took 2.6 business trips during the last 12 months.
• Our readers selected Macy’s and Nordstrom’s as their top places to
• Von’s, Ralph’s and Albertson’s ranked as the most popular places to shop for food.
• Their top choices for credit were as follows:
47.6% (Visa); MasterCard (33%) and American Express (23.8%).
• 61.9% said that they dine out 1-4 times a month
•28.57% said they dine out as often as 5-8 times a month.
• Married, single or divorced readers were statistically even as patrons of the newspaper.
• The average reader had 2.6 children between the ages of 14-25(50%).
You’re
in goo
d com
with L
pany
.A. Fo
cus...
Our Advertisers
Provided below is a partial list of advertisers—past and present:
Airport Marina Honda
Bank of America
Bishop T.D. Jakes Ministries
Broadway Federal Savings
California Department of Health Services
California Teachers Association
Carpenter Center of Performing Arts
Carson Products
Carson Toyota
Cerritos Center of Performing Arts
Charles Drew University
Chase Manhattan Bank
City of Long Beach
City of Los Angeles
City of Refuge
Coldwell Banker
Councilman Mark Ridley Thomas
Crenshaw Christian Center
Curves
DBL Realty
El Camino City College
EMI Music
Faithful Central Bible Church
Forest Lawn
Gospel Music Channel
H&R Block
House of Blues
Ivie McNeill & Wyatt
Galpin Ford
GTE
Knott’s Berry Farm
L.A. County Sheriff’s Department
Lawry’s Seasoned Salt
Lionsgate Films
Los Angeles Economic Development
Corporation
Los Angeles Urban League
Magic Johnson Theatres
Mark Taper Forum
Martin & Martin, LLP
McDonald’s
Nestle
One Legacy
One United Bank
Pasadena Playhouse
Pure Springs Records
Rhino Records
Rose Hills Memorial Park
Six Flags Magic Mountain
Softsheen Products
Sony Music
Soul Food Kitchen
Southern California Edison
State of California
Uncle Darrow’s
Universal Amphitheatter
U.S. Census
Vista Del Mar Child Services
Wells Fargo
West Angeles COGIC
Wiltern Theater
Zomba/Jive Records
Reaching the heart, soul and faith of the Black community
WWW.L AFOCUSNEWSPAPER.COM
Sunday, September 3, 1995
ADVERTISING CONTRACT
1. Advertiser agrees to take out the predetermined number of ads specified below at the rate provided in this agreement.
Advertiser understands that should he discontinue the ad during its scheduled run, Advertiser must pay at the standard rate listed.
Additionally, cancellation of ads shall not be effective unless written notice is received prior to cancellation deadline.
2. Publisher shall have the right to terminate this contract at any time with or without notice to Advertiser for non-payment of bills
at due date. In the event of such termination by Publisher, Advertiser shall pay Publisher for all space used under this contract at
the actual rate earned. (For purpose of this contract the “actual rate earned” is defined as the rate which would have been payable
by Advertiser if the amount of space used had been contracted at face value).
3. Bills rendered at time of publication are due 30 days from invoice date. A 18% per annum surcharge will be added monthly to
unpaid balances after 60 days. A tear sheet and one copy of the publication are included with your purchase.
4. Publisher reserves the right to exercise sole discretion in the rejection of any ad found to be offensive.
5. Advertiser warrants that all materials submitted to L.A. Focus is original, does not violate any law or infringe the copyrights,
trademarks, trade names or patents of, and contains no matter which is libelous, an invasion of privacy, an unlawful appropriation
of the name or likeness, or is not otherwise injurious to the rights of any other person. Further, the Advertiser agrees to indemnify
and hold Publisher harmless against any and all claims, losses, liabilities and expenses, including attorneys’ fees and legal expenses resulting from or attributable to the publication of any advertisement submitted by Advertiser.
6. Advertising orders specifying pages or directing insertion of advertisements in specified position and/or any provision in an
advertising order specifying or barring the use of any page because of the kind of news or advertising on that page, on its reverse
side or on the facing page, will not be legally binding upon Publisher but will be treated as a request only. Discontinuance of
ordered ads and or cancellations must be given in writing. No oral agreements will be recognized.
7. In the event of any error in printing or other inadvertent publication of any advertisement, publisher’s liability shall not exceed
the cost of the space occupied by the error. Advertiser must notify Publisher in time to enable Publisher to make the correction
before the second insertion. Credit, if allowed, shall be for the first insertion only and may be given in the form of republication
of the corrected advertisement. Under no circumstance shall Publisher be liable for consequential damage of any kind.
8. This contract shall be governed by the laws of the State of California and the Los Angeles Judicial District, the judicial district
in which the principal office of the Publisher is located, and shall be the forum of any legal action relating to this contract.
9. The rules and regulations for the advertising specified in this contract and the rate sheet in effect on the date of publication of
any advertisement pursuant to the terms of the contract shall be deemed to be part of this contract. In the event of any conflict in
the terms of these documents, the terms of this contract shall prevail.
Client Name :__________________________________________
Contact: _______________________________________
# of runs: _________
Ending: _______________________________________
Starting: ________________________
Rate (per insertion) ______________
Size: ________________
Authorized signature: ___________________________________
Date: _________________________________________
L.A. Focus Sales Representative: ___________________________
Manager Signature: ___________________________
Church Listing Form
Church Name:
Address:
City:
State:
Phone:
Fax:
Zip:
P.O. Number:
Please enter times for the following services:
Sunday School:
Early Worship:
Morning Worship:
Evening Worship:
Mid-Week Worship:
Bible Study:
Radio:
Station:
Pastor:
Secretary:
Phone:
Is there a photo to be included: Yes
No
(Please Circle One)
Sample Listing:
Cost
One Month: $60.00
Six Months: $ 350.00
Yearly:
$ 640.00
Your Church Here
1212 E. 42nd St. -L.A., Ca. 90000
(213) 969-1777
PHOTO
Pastor’s Name
Sunday School...........................9:15 A.M.
Morning Worship........................10:30 A.M.
Evening Worship..........................7:00 P.M.
Bible Study ( Wed.)......................7:00 P.M.
Intructions/Notes:
Authorized Signature/Title
TO ADVERTISE OR FOR MORE INFORMATION CALL WILL HAYWORTH AT (213)250-ALOP