2012 Participation Report - Physical Activity Council

Transcription

2012 Participation Report
The Physical Activity Council’s annual study
tracking sports, fitness and recreation
participation in the USA
Table of Contents
Table of
YourContents
guide through the 2012 Participation Report
Methodology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Participation Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Activity Levels. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Spending Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
The PE Pathway . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Participation by Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Non-Participant Interests. . . . . . . . . . . . . . . . . . . . . . . . . 20
Election Plans. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
About Us. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Methodology
Table of Contents
How the 2012 report research was conducted
Method for PAC Report
This Overview Report from the Physical Activity Council, (PAC), is produced by a partnership of six of the major trade
associations in US sports, fitness and leisure industries. Each partner produces more detailed reports on their specific
areas of interest but this Overview Report summarizes “topline” data about levels of activity in the US. The overall aim of
this report is to establish levels of activity and identify key trends in sports, fitness and recreation participation in the US.
For more detailed results, please contact the relevant partner, listed below.
During January and February of 2012 a total of 38,172 online interviews were carried out with a nationwide sample of
individuals and households from the US Online Panel of over one million people operated by Synovate. A total of 15,113
individual and 23,059 household surveys were completed. The total panel is maintained to be representative of the US
population for people ages 6 and older. Over sampling of ethnic groups took place to boost response from typically under
responding groups.
The 2011 participation survey sample size of 38,172 completed interviews provides a high degree of statistical accuracy.
All surveys are subject to some level of standard error — that is, the degree to which the results might differ from those
obtained by a complete census of every person in the US. A sport with a participation rate of five percent has a confidence
interval of plus or minus 0.21 percentage points at the 95 percent confidence level. This translates to plus or minus four
percent of participants.
A weighting technique was used to balance the data to reflect the total US population ages six and above. The following
variables were used: gender, age, income, household size, region and population density. The total population figure used
was 285,753,000 people ages six and older.
In this year’s report we have adopted a slightly revised projection methodology that provides an even higher degree of
accuracy. The technique of using a “two-year rolling average” measurement is commonly used in research as a way to
effectively double the sample size to provide a stable base for all projections that derive from the data. This is particularly
beneficial for the sports with participation rates of less than one percent. Consequently, with this change, we have gone
back and re-projected all participation totals beginning with the 2008 participation collection to reflect this change.
If you have specific questions regarding this change in methodology, pleased get in touch with Sports Marketing Surveys
USA at usa@sportsmarketingsurveysusa.com or (561) 427-0647.
The Physical Activity Council is made up of the following industry leading organizations:
• GOLF: The National Golf Foundation (NGF) p: 561.744.6006 e: research@ngf.org
•
•
•
•
•
SNOWSPORTS: The Snowsports Industries America (SIA) p: 703.556.9020 e: SIAmail@snowsports.org
OUTDOOR : The Outdoor Foundation (OF) p: 202.271-3511 e: cfanning@outdoorfoundation.org
TENNIS: The Tennis Industry Association (TIA) and United States Tennis Association (USTA) p: 866.686.3036
e: research@tennisindustry.org
CLUB/INSTITUTIONAL FITNESS: International Health, Racquet and Sportsclub Association (IHRSA)
p: 617.951.0155 e: mr@ihrsa.org
TEAM SPORTS / INDIVIDUAL SPORTS / GENERAL FITNESS / WATERSPORTS: The Sporting Goods
Manufacturers Association (SGMA) p: 301.495.6321 e: info@sgma.com
Physical Activity Council Report
1
Introduction
Table
of Contents
An overview
of the research and insights into the numbers
Physical Activity: Slight Progress for Some but More
Work to be Done
Welcome to the 2012 edition of the Sports, Fitness and Recreational Activities Participation Topline Report from the Physical Activity Council (PAC). The six members of the PAC are dedicated to providing the most comprehensive look at physical activity in the
USA. This report includes information on 119 sports and activities that are measured each year.
You may be unfamiliar with some of the terms used throughout the report. “Inactives” refers to those people who do not participate
in any of the 119 sports and activities tracked. The term “core participant” refers to those people who participate on a regular basis.
68.1 Million Americans are Totally Inactive
In 2011, the number of inactive Americans ages six and older increased to more than 68 million, and the inactivity rate rose to almost
24 percent. Inactivity rates among children ages six to 12 fell slightly from 4.6 million people in 2010 to 4.5 million people in 2011.
Activity rates among adolescents ages 13 to 17 remained fairly flat. Unfortunately, inactivity among adults continued to rise. Among
adults ages 18 and older, inactivity increased from 58.7 million in 2010 to 60 million in 2011.
Over the past three years, the rate of inactivity has increased by just over eight percent, outpacing growth of the US population ages
six and older. Although the growth in inactivity from 2010 to 2011 is modest when compared to past years, it is clear that we must
keep working to inspire Americans to become more physically active.
217 Million Active Americans
While we spend a great deal of time talking about inactives in this report, there are currently 217 million active Americans ages six
and older who take part in at least one sport or activity measured. To learn more about active Americans, contact the individual
members of the PAC for data about their respective sports and activities.
Active Americans More Likely to Vote
For the first time in this survey, Americans were asked about their intentions to vote in the upcoming presidential election. There is a
direct correlation between peoples’ plans to vote and their activity level. Those who are physically active are clearly more inclined to
vote. See page 22 for more information.
The following are highlights from the Physical Activity Council’s 2012 Participation Report:
•
•
•
•
•
•
•
Participation in outdoor sports, like camping and hiking, saw the only increase in overall participation, regaining the two percentage points it lost in 2010.
Fitness sports remained the most popular physical activity. The participation rate held steady at 60 percent — for the fourth year
in a row. Fitness activities, like yoga, boot camp-style training and other classes, continue to drive this set of activities.
Core participation in racquet sports gained one percentage point.
Human-powered snowsports are up in the low single digits despite a decline in motorized snow and winter activities.
Most states have an inactivity rate of over 18.8 percent. Inactivity tends to be higher in the southern U.S., while more active
populations are usually located in northern and western states.
The economy is still having a slight impact on sports and recreation spending. While many active Americans are still not spending money on sports and recreation, more people spent the same amount or increased spending, rather than spending less. It is
encouraging that people plan to increase spending in 2012, rather than decrease spending.
There are significant opportunities to engage inactive populations in swimming, working out with weights and working out
using machines. Swimming ranks as a popular “aspirational sport” for inactives ages six to 12 and ages 45 and up. Working out
with weights and working out using machines are the top “aspirational sports” for inactives ages 13 to 44.
2
Participation Trends
Table ofAContents
look at physical activity participation by year
Total Participation Rate by Sport
US Population, Ages 6+
Overall participation in sports, fitness and related physical activities leveled or slightly dropped from 2010 to
2011. Outdoor sports saw the only increase, regaining the two percentage points it lost in 2010. Individual, team
and winter sports lost one percent of participants, and racquet sports lost two percent. The participation rate in
water sports remained at 12 percent and fitness sports held steady at 60 percent — for the fourth year in a row.
2008
2010
2009
2011
70%
Participation Rate
60%
50%
40%
30%
20%
10%
0%
Individual
Racquet
Team
Outdoor
Winter
Water
Fitness
Sports
Note: This measure of winter sports does not include motorized winter sports.
3
Core Participation Rate by Sport
Core participation, measuring those who participate on a regular or frequent basis, changed moderately from
2010 to 2011. The rate of core participation in individual, team, winter and water sports fell by one percentage
point. Unlike overall participation, core participation in racquet sports gained a percentage point. Outdoor
participation remained at 22 percent and fitness sports continued to be the most popular sport at 44 percent.
2008
2010
2009
2011
Participation Rate
50%
40%
30%
20%
10%
0%
Individual
Racquet
Team
Outdoor
Winter
Water
Fitness
Sports
Note: This measure of winter sports does not include motorized winter sports.
4
Activity Levels
Table of Contents
Overall activity and inactivity levels in the US
Inactivity Rate vs. Total Inactives
Inactivity, people who do not participate in any of the 119 fitness or recreation activities measured in this
survey, continued to grow in 2011. Although the number of inactives increased by 1.1 million people from 2010
to 2011, the growth in inactivity is modest compared to past years. In the chart below, the blue line represents
the number of people that are totally inactive while the red line represents the rate of inactivity against the total
population ages six and older.
Number of Inactives
Inactivity Rate
70 M
60 M
50 M
21.5%
59.4 M
23.6%
23.9%
64.6 M
67.1 M
68.2 M
2009
2010
2011
22.6%
22.9%
63.1 M
2008
40 M
30 M
20 M
10 M
0
2007
Year
25%
23%
21%
19%
17%
15%
13%
11%
9%
7%
5%
Inactivity Rate
Number of Inactives
80 M
Inactivity Rate by Age
US Population by Age
Inactivity rates among children ages six to 12 fell slightly from 16.6 percent in 2010 to 16 percent in 2011. This
may be an early indication that efforts to get children off the couch and outside started to have an effect on their
level of activity. Among adolescents age 13 to 17, inactivity fell from 16.7 percent to 16.4 percent. While these
advances are modest, they are moving in the right direction. Conversely, inactivity increased among young
adults aged 18 to 24 and adults aged 35 to 54.
2008
2010
2009
2011
6-12
13-17
18-24
Age
25-34
35-44
45-54
55-64
55+
0%
5%
10%
15%
20%
25%
30%
35%
40%
Inactivity Rate
6
Geography of Physical Inactivity
US State by Physical Inactivity
Most US states have an inactivity rate of over 18.8 percent. Inactive populations, those people participating in no
high calorie-burning activities, tend to be higher in the south and lower in the north. Mississippi has the highest
rate of inactivity at almost 32 percent. In this case, high calorie-burning is defined as any activity where the
participant can work up a sweat.
27.6% to 32.0%
23.2% to 27.5%
18.8% to 23.1%
14.4% to 18.7%
10.0% to 14.3%
Not Measured
Top 10 Most Inactive States
Number
US State
1
Mississippi
2
Inactive Population
Number
US State
Inactive Population
31.7%
6
New York
27.9%
West Virginia
30.5%
7
Florida
27.5%
3
Louisiana
29.8%
8
North Carolina
26.9%
4
New Mexico
29.8%
9
Pennsylvania
26.2%
5
Tennessee
29.6%
10
New Jersey
25.6%
7
Geography of Physical Activity
US State by Physical Activity
Utah has the highest rate of physical activity with almost 62 percent of the population participating in one or
more high calorie-burning activities. Utah’s northern neighbor, Idaho, follows close behind. Other states with
higher activity rates are scattered throughout the country but tend to be to located in the western and northern
parts of the country.
57.2% to 62.0%
52.4% to 57.1%
47.6% to 52.3%
42.8% to 47.5%
38.0% to 42.7%
Not Measured
Top 10 Most Active States
Number
US State
1
Utah
2
Active Population
Number
US State
Active Population
61.7%
6
Virginia
56.6%
Idaho
61.3%
7
Wisconsin
55.2%
3
New Hampshire
60.9%
8
Nevada
55.2%
4
Colorado
60.1%
9
Oregon
54.0%
5
Minnesota
57.4%
10
Illinois
53.6%
8
Spending Trends
The
Spending in 2011 and spending plans for 2012
Spending in 2011 Compared to 2010
US Participants, Ages 6+
While many active Americans are still not spending money on sports and recreation, the results to these questions
confirm a general “flatness” to the sports economy in 2011 with generally equal numbers of consumers spending
“more” and spending “less”.
Spent More
Spent Same
Spent Less
No Spending
Team Sports at School
5.2%
14.1%
4.1%
76.6%
Team Sports Outside of School
5.9%
17.6%
5.0%
71.4%
Travel for Sports and Rec
6.3%
20.6%
6.5%
66.6%
Lessons, Instruction and Camps
5.0%
11.6%
3.8%
79.6%
Gym Membership/Fees
6.1%
17.8%
5.3%
70.7%
Individual Sports Events
3.3%
11.0%
3.6%
82.1%
Golf Membership/Fees
1.8%
9.2%
2.7%
86.3%
Tennis Membership/Fees
0.8%
5.4%
1.4%
92.4%
Winter Sports
2.0%
9.9%
4.4%
83.7%
Outdoor Recreation
6.7%
32.3%
7.3%
53.8%
Sports/Rec Clothing
9.0%
34.2%
8.5%
48.4%
Sports/Rec Footwear
9.5%
36.8%
8.2%
45.6%
Sports/Rec Equipment
7.7%
27.9%
8.4%
55.9%
9
Amount Spent in 2011
US Participants who Spent Money on Sports and Recreation, Ages 6+
Of those physically active Americans who spent money on sports and recreation in 2011, most of them reported
spending about the same amount as they did the year before. The largest increases in spending were seen in
lessons, instructions and camps; team sports at school; and gym memberships and fees.
Spent More
Spent Same
Spent Less
22.2%
60.3%
17.5%
20.6%
61.5%
17.5%
18.9%
61.7%
19.5%
24.5%
56.9%
18.6%
Gym Membership/Fees
20.8%
60.8%
18.1%
18.4%
61.5%
20.1%
13.1%
67.2%
19.7%
10.5%
71.1%
18.4%
Winter Sports
12.3%
60.7%
27.0%
Outdoor Recreation
14.5%
69.9%
15.8%
Sports/Rec Clothing
17.4%
66.3%
16.5%
Sports/Rec Footwear
17.5%
67.6%
15.1%
17.5%
63.3%
19.0%
Spending Plans for 2012 Compared to 2011
US Participants, Ages 6+
Although most active Americans do not plan to spend money on sports and recreation in 2012, more people
plan to increase spending, rather than decrease spending.
Spend More
Spend Same
Spend Less
No Spending
5.6%
15.9%
3.1%
75.4%
6.3%
19.3%
3.6%
70.9%
7.6%
21.7%
4.5%
66.2%
5.6%
14.4%
2.8%
77.1%
Gym Membership/Fees
6.4%
20.9%
3.6%
69.1%
4.9%
13.8%
2.4%
78.8%
2.5%
11.5%
2.2%
83.9%
1.0%
7.7%
1.3%
89.9%
Winter Sports
3.4%
12.9%
3.0%
80.7%
Outdoor Recreation
9.5%
32.1%
4.2%
54.2%
Sports/Rec Clothing
9.0%
37.7%
7.7%
45.5%
Sports/Rec Footwear
9.3%
39.9%
7.5%
43.3%
7.6%
31.6%
8.2%
52.6%
11
Amount Planning to Spend in 2012
US Participants who Plan to Spend Money on Sports and Recreation, Ages 6+
Of those active Americans who plan to spend money on sports and recreation in 2012, more people overall will
increase spending compared to 2011 rather than decrease spending. The majority will spend the same amount.
Increased spending will likely be seen in lessons, instruction and camps (24.5 percent); individual sports events
(23.1 percent); and team sports at school (22.8 percent).
Spend More
Spend Same
Spend Less
22.8%
64.6%
12.6%
21.6%
66.3%
12.4%
22.5%
64.2%
13.3%
24.5%
62.9%
12.2%
Gym Membership/Fees
20.7%
67.6%
11.7%
23.1%
65.1%
11.3%
15.5%
71.4%
13.7%
9.9%
76.2%
12.9%
Winter Sports
17.6%
66.8%
15.5%
Outdoor Recreation
20.7%
70.1%
9.2%
Sports/Rec Clothing
16.5%
69.2%
14.1%
Sports/Rec Footwear
16.4%
70.4%
13.2%
16.0%
66.7%
17.3%
Table
of Contents
The PE Pathway
How youth are engaged in physical activities
The Effect of PE During School Years
US Participants, Ages 18+ asked about PE during School
It appears that participating in Physical Education (PE) during childhood is the pathway to becoming a
physically active adult. An adult who participated in PE at school is four times more likely to participate in a
racquet sport and about three times more likely to participate in team, outdoor, winter and golf. All other sports
measured show similar increases in activity among those who had PE.
PE at School
No PE at School
Team
Outdoor
Regular Activities
Cycling
Running/Jogging
Watersports
Swimming
Winter
Racquet
Golf
Fitness/Health Club
None of above
0%
10%
20%
30%
40%
50%
60%
70%
80%
Participation Rate
14
Effect of PE Frequency on Youth
US Participants, Ages 18+ asked about PE during Childhood (Ages 6-12)
The more frequently children aged six to 12 have PE at school, the more likely they are to be active during
their adult years. Children who are not exposed to physical activity during early school years have a hard time
becoming physically active as adults.
None (0 Times per Week)
Infrequent (1-2 Times per Week)
Frequent (3+ Times per Week)
Team
Outdoor
Regular Activities
Cycling
Running/Jogging
Watersports
Swimming
Winter
Racquet
Golf
Fitness/Health Club
0%
10%
20%
30%
40%
50%
Participation Rate
15
Effect of PE Frequency on Adolescents
US Participants, Ages 18+ asked about PE during Adolescence (Ages 13-17)
The effect of PE on adolescents again underscores the importance of engaging Americans in physical activity
early and often. Almost half of adults who participate in team sports had PE three or more times per week when
they were between the ages 13 and 17. Among outdoor participants, 44 percent also had PE on a frequent basis.
None (0 Times per Week)
Infrequent (1-2 Times per Week)
Frequent (3+ Times per Week)
Team
Outdoor
Regular Activities
Cycling
Running/Jogging
Watersports
Swimming
Winter
Racquet
Golf
Fitness/Health Club
0%
10%
20%
30%
40%
50%
Participation Rate
16
Participation by Age
Table ofA breakdown
Contents
of participation rates by generation
Participation by Age
US Participants by Generation
The Millenial and Gen Y generations dominate all sports, but their participation is especially pronounced in
team sports. More than 30 million Millenials and Gen Yers participate in team sports, while only 10.6 million
Gen Xers and 5.4 million Boomers participate. Gen X comes in second in all sports, except outdoor sports,
where Boomers outnumber them by almost three million, and fitness sports, where Boomers outnumber them
by almost five million.
Boomers (1945-1964)
Gen X (1965-1979)
Gen Y / Millenials (1980-1999)
Participants (in Millions)
60
50
40
30
20
10
0
Individual
Racquet
Team
Outdoor
Winter
Water
Fitness
Sports
18
Participation over a Lifetime
US Participants by Ages 6-68
Looking at participation over a lifetime, from ages six to 68, it is clear age demographics play a significant role in
which sports and activities people choose to participate in. Team sports peak during childhood and quickly drop
after age 12. During this same period, fitness participation grows and does not peak until age 34. These fitness
activities remain more constant throughout life compared to other physical activities. Participation in outdoor
activities in general peak at age 38, while participation in snow sports peak much earlier — at age 16 — and then
makes another upward run at age 30.
Individual
Winter
Racquet
Water
Team
Fitness
Outdoor
None
80%
70%
Participation Rate
60%
50%
40%
30%
20%
10%
0%
6
8
10
12
14
16
18
20
22
24
26
28
30
32
34
36
38
40
42
44
46
48
50
52
54
56
58
60
62
64
66
Age
19
68
Non-Participant Interests
Table of Contents
Which sports interest non-participants
Inactive Aspirational Interests
“Aspirational” Sports Participation of Non Participants by Age
Among inactive children ages six to 12, swimming is the most popular “aspirational sport.” Swimming loses
popularity among older inactive children and young adults and then regains interest among those ages 45 and
up. Working out with weights and working out using machines are the top “aspirational sports” for inactives
ages 13 to 44. These sports represent a significant opportunity to engage inactive populations.
Interest
Level
Ages 6-12
Ages 13-17
Ages 18-24
Ages 25-34
1
Swimming
Working Out with Weights
2
Bicycling
Working Out using Machines
3
Camping
Running/Jogging
Swimming
Running/Jogging
4
Basketball
Swimming
Running/Jogging
Swimming
5
Soccer
Camping
Bicycling
Bicycling
6
Fishing
Bicycling
Hiking
Camping
7
Martial Arts
Hiking
Camping
Hiking
8
Running/Jogging
Shooting
Fitness Classes
Fitness Classes
9
Football
Fitness Classes
Trail Running
Trail Running
10
Hiking
Fishing
Canoeing
Fishing
Ages 35-44
Ages 45-54
Ages 55-64
Ages 65+
1
Working out With Weights
Swimming
Bicycling
2
Bicycling
Swimming
Swimming
3
Bicycling
Fitness Classes
4
Swimming
Fitness Classes
Bicycling
5
Hiking
Hiking
Birdwatching/Wildlife Viewing
6
Running/Jogging
Camping
Hiking
Fishing
7
Camping
Fitness Classes
Camping
Hiking
8
Fitness Classes
Running/Jogging
9
Trail Running
Fishing
Camping
10
Canoeing
Fishing
Running/Jogging
Golf
Interest
Level
20
Election Plans
Table of
Contents
Expected
participation in the presidential election
Plans for Voting in Presidential Election
As we are in the midst of a presidential election cycle, we felt that it might be interesting to see if those that are
more active are also more likely to vote in the upcoming election. There is a direct correlation between peoples’
intentions to vote and their activity level, suggesting that those who are physically active are also more interested
in politics and the direction of the country. Of those who are active, participants in fitness sports are the most
likely to vote in the upcoming presidential election.
Inactives
Not at
All Likely 1
11%
15%
9%
5 Very
Likely
62%
4%
Actives
Not at
All Likely 1
8%
7%
8%
5 Very
Likely
73%
3%
Actives by Sport
Not at All
Likely
Somewhat
Unlikely
Unsure
Somewhat
Likely
Very Likely
Individual Sports
6.3%
2.6%
8.3%
9.3%
73.5%
Racquet Sports
5.4%
1.8%
9.6%
8.4%
74.8%
Team Sports
7.3%
3.2%
11.5%
10.5%
67.5%
Outdoor Sports
6.3%
2.3%
7.7%
8.3%
75.4%
Winter Sports
2.0%
4.3%
9.7%
8.7%
75.4%
Water Sports
5.3%
1.1%
8.3%
11.0%
74.3%
Fitness Sports
5.6%
2.3%
6.9%
7.6%
77.6%
Sport
21
About Us
TableSports
ofMarketing
Contents
USA and the Physical Activity Council
Sports Marketing Surveys USA
Sports Marketing Surveys (SMS) USA is a full service marketing research company with its roots firmly planted in
sports participation, consumer quantitative and qualitative research, dealer studies and much more all related to sports.
Since 1985, SMS has been providing, data, insight and analysis to help drive strategic decision making. p: 561.427.0647
e: usa@sportsmarketingsurveysusa.com
Physical Activity Council
Each year, the Physical Activity Council (PAC) conducts the largest single-source research study of sports, recreation and
leisure activity participation in the nation. The PAC is made up of six of the leading sports and manufacturer associations
that are dedicated to growing participation in their respective sports and activities.
The PAC is made up of the following trade and industry associations:
•
•
•
•
•
•
GOLF: The National Golf Foundation (NGF) p: 561.744.6006 e: research@ngf.org
SNOWSPORTS: The Snowsports Industries America (SIA) p: 703.556.9020 e: SIAmail@snowsports.org
OUTDOOR : The Outdoor Foundation (OF) p: 202.271-3511 e: cfanning@outdoorfoundation.org
TENNIS: The Tennis Industry Association (TIA) and United States Tennis Association (USTA) p: 866.686.3036
e: research@tennisindustry.org
CLUB/INSTITUTIONAL FITNESS: International Health, Racquet and Sportsclub Association (IHRSA)
p: 617.951.0155 e: mr@ihrsa.org
TEAM SPORTS / INDIVIDUAL SPORTS / GENERAL FITNESS / WATERSPORTS: The Sporting Goods
Manufacturers Association (SGMA) p: 301.495.6321 e: info@sgma.com
These six leading trade and industry organizations are dedicated to providing the most comprehensive, accurate and
actionable database of sports participation data. The respondents come from a panel of over one million Americans and
are managed by Synovate. The study looks at 119 different sports and activities in a variety of sub categories including but
not limited to: team and individual sports; outdoor sports and activities like camping, hunting and fishing; fitness and
exercise, action sports, golf, tennis and more.
The data, dating as far back as 2000, is representative of the US population ages six and older. We use universally accepted
research practices to ensure that we are able to get data from traditionally under responding segments of the population.
Please get in touch with any of the individual members of the PAC or Sports Marketing Surveys to learn more about the
study and other available data.
22
Disclaimer
While proper due care and diligence has been taken in the preparation of this document, The Physical Activity Council cannot guarantee the accuracy of the information contained and does not accept any liability for any loss or damage
caused as a result of using information or recommendations contained within this document.
©2012 Physical Activity Council
No part of the report may be reproduced or transmitted in any form or by any means, including photocopying, without
the written permission of The Physical Activity Council, any application for which should be addressed to The Physical
Activity Council. Written permission must also be obtained before any part of the report is stored in a retrieval system of
any nature. Contact: Sports Marketing Survey USA at (561) 427-0647 or usa@sportsmarketingsurveysusa.com.
23
The 2012 Participation Report is
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2012 Participation Report - Physical Activity Council

Transcription

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