Corporate brochure 2012

360°
our vision
CORPORATE BROCHURE
2012
D
espite an increasingly difficult economic context from
the second half of 2011, Groupe SEB has managed to stay on course and has
consolidated its positions in most markets. The Group's expansion in new
economies continued in particular through new acquisitions - Imusa in Colombia,
Asia Fan in Vietnam and Maharaja Whiteline in India - as well as through the
ongoing development of Supor in the Chinese market with a product range,
which has been extended and diversified to cover new categories. In mature
markets, we have gained ground by launching very innovative products on the
market with the backing and power of our brands.
Our economic model, based on profitable, sustainable growth and on the
constant adaptation of our policies, has already widely proved its capacity to
withstand economic setbacks. In this complex and volatile situation in which we
find ourselves in 2012, the Group will continue to implement its long-term
strategy, focusing on innovation and international growth, whilst giving priority
to the precise management of our investments and costs
according to the economic situation in each market.
As always, our progress will take place as part of our
responsible development in terms of corporate,
social and environmental principles.
Thierry de La Tour d’Artaise
Chairman & CEO
OUR CORPORATE MISSION
TO MAKE DAY-TO-DAY LIFE EASIER AND MORE AGREEABLE ALL AROUND THE WORLD.
MORE THAN 250 NEW PRODUCTS AND
MODELS PER YEAR
IMAGINING THE FUTURE
Innovation is a central element of our growth strategy and it is essential
for enabling us to differentiate and extend our comprehensive product range.
COOKWARE
Frying pans, saucepans, casseroles, bakeware, oven dishes, pressure cookers,
low pressure cookers, kitchen utensils etc.
KITCHEN ELECTRICS
Electric cooking: deep fryers, steam cookers, ovens, rice cookers, induction hobs,
pressure cookers, breadmakers, barbecues, informal meal appliances, meat grills,
toasters, yoghurt makers etc.
Preparation: food processors, mixers, blenders, juicers, coffeemakers, electric kettles etc.
HOME AND PERSONAL CARE
Personal care: haircare equipment, depilators, bathroom scales, massage appliances,
babycare products etc.
Linen care: steam irons and steam generators, semi-automatic washing machines,
garment steam brushes etc.
Home care: vacuum cleaners (upright or canister, with and without dust bag), fans,
portable heaters and air-treatment appliances etc.
AN OPEN INNOVATION POLICY
Set up in May 2011 with initial capital of €30 million, SEB Alliance has the objective of investing in innovating
companies with a strong technological content. Its main areas of research are: the preservation of
health / beauty / well-being, the ageing population, sustainable development, new energies, digital products
and robotics.
HIGHLIGHTS OF 2011
February: Acquisition of Imusa in Colombia
May: Acquisition of a majority stake (65%)
in Asia Fan in Vietnam
December: Acquisition of a majority stake (55%)
in Maharaja Whiteline in India
WORLD N°1 Cookware – pressure cookers – steam irons and steam generators –
electric kettles – steam cookers – toasters – deep fryers – informal meal appliances –
kitchen scales – bathroom scales
CONQUERING NEW HORIZONS
Combining a global vision with a local approach - this is our vision to strengthen
the Group's presence in international markets.
Presence in almost 150
COUNTRIES WORLDWIDE
1,445 OWN RETAIL STORES
WESTERN EUROPE
Austria, Belgium, Denmark, Finland, France,
Germany, Greece, Ireland, Italy, Netherlands,
Portugal, Spain, Sweden, United Kingdom
7,200 employees
38% of sales
14 marketing companies
12 industrial sites
ASIA / PACIFIC
Australia, China, Indonesia, Japan,
Malaysia, New Zealand, Singapore,
South Korea, Taiwan, Thailand, Vietnam
13,200 employees
23% of sales
15 marketing companies
8 industrial sites
NORTH AMERICA
Canada, Mexico, United States
700 employees
10% of sales
5 marketing companies
1 industrial site
SOUTH AMERICA
Argentina, Brazil, Chile, Colombia,
Peru, Venezuela
2,800 employees
11% of sales
6 marketing companies
6 industrial sites
|Sales 2011: €3,963 million
Mature markets 55%
Emerging markets 45%
CENTRAL EUROPE, RUSSIA
AND OTHER COUNTRIES
Central and Eastern Europe, India, Russia, Turkey,
Ukraine, United Arab Emirates etc.
1,100 employees
18% of sales
25 marketing companies
2 industrial sites
29 industrial sites in 10 countries
65 marketing companies
Agents / distributors / other
INTERNATIONAL BRANDS
ADDING VALUE TO OUR OFFER
An outstanding portfolio of 24 brands constitutes an undeniable advantage when it comes
to constructing and adding value to our diverse product offer.
LOCAL BRANDS
France – Belgium:
North America:
South America:
Asia / Pacific:
n°1 in small domestic appliances and cookware
200 million products sold in 2011
• Founder group has 43.6% stake in the capital
• 25,000 employees worldwide (at 31/12/2011)
• World
• Approximately
LEADER
IN SMALL DOMESTIC EQUIPMENT
|Sales trend
In millions of euros
3,176
3,652
3,963
2009
2010
2011
ETHICAL
Our approach is seen in the Group’s adherence
to recognised principles (Global Compact,
CECED Code of Conduct, Diversity Charter). In addition, the global Code of Ethics,
distributed to all employees in 2012, defines individual and Group codes of conduct.
• Respect of Human Rights: 100% of the entities with more than 10 employees
are self-tested (Human Rights Compliance Assessment Quick Check, Chinese Business
and Social Sustainability Compliance in China);
• Health / safety: 76% of industrial and logistics entities are OHSAS 18001 certified;
• Combating social exclusion: Groupe SEB Foundation focuses on combating
social exclusion through three vectors of integration: employment, housing and
education / training (54 projects supported in 2011).
ACTING NOW
FOR THE FUTURE
Our commitments are at the very heart of our strategy
and they provide a reference structure and another dimension
for the Group's activities.
ENVIRONMENT*
• New products are 77% recyclable;
• 79% of industrial and logistics entities are ISO 14001 certified;
• 6% reduction in greenhouse gas emissions linked with transport.
* Worldwide excluding new acquisitions
“ACTING RESPONSIBLY TODAY
TO LIVE BETTER TOMORROW”
Groupe SEB
Les 4 M - chemin du Petit Bois - BP 172
69134 Ecully Cedex France
Phone: +33 (0)4 72 18 18 18
www.groupeseb.com
+33(0) 1 56 88 11 11 - Photos: Photothèque Groupe SEB / Philippe Schuller / DixDix / Esteban Escobar / Eduardo Martino - Gamma Eyedea / DR
SOCIAL*