Olu Oyefesobi-resume - embrace

OLU OYEFESOBI
Address: 497 Charleston Lane, Lawrenceville GA 30046 (Greater Atl., GA area) Phone: 404.409.2662
E- mail: olu.oye@gmail.com
Professional titles…
Co-Creative Manager / Senior AutoCAD Designer
Junior Signage Design Manager / Graphic Specialist / Graphic Artist-Coordinator
“Working Experience Summary”
Over ten years of combined graphic and fashion design experience in senior and creative management positions. Expertise in design, production
and branding by developing innovative products from conception to execution while incorporating key marketing strategies to enhance results.
KEY ATTRIBUTES OF EXPERTISE
Apparel layout, Fashion design and Screen-printing
Creative conceptualization & Social Media management
Community Marketing branded product with artistic direction
Event Coordination, Strategic Planning and Team Lead Skills
Brand Awareness, Increased Sales and Growth of Key Business
Creative Recruiting, Team Assistance, Motivation & Performance
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DESIGN & MARKETING EXPERIENCE
Organized competitive shopping field trips to keep up-to-date on current trends and consumer insights
Increased brand awareness: created direct mail, web ads and email blasts for social networks which increased sales by 20%
Community Marketing and Promotional techniques to build brands with key initiatives which increased quarterly business profits
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EVENT PLANNING EXPERIENCE
Organized events based on community demographics
Event Coordination & Onsite Performance: creative advertisement, organized annual sales recaps and onsite support
Recruited sponsors by planning and executing cost effective fund raising events which increased search engine optimization
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LEADERSHIP PERFORMANCE EXPERIENCE
Daily rapport with sales team which increased ecommerce sales
Manager and Jun ior Designer for Signage Production and Development
Assisted Art Director, Senior Director of Marketing and Managed interns/tracked progress
CAREER HISTORY ACCOMPLISHMENTS
FileXport: Media Group Freelance Creative Developer 2014-Present
Freelance creative services are utilized on projects, as experienced skill is needed.
Developed multiple creative projects for branded companies from concept to execution
Designed and presented options for storyline design treatments and go-to-market strategies for deadline oriented events
Translated concepts, ideas and solutions into organized engaging stories for companies programming budgets over 3.7 million
Results: Branded multiple corporations and brick & mortar businesses into the most brandable core company designs in the industry
Delta Galil | D2 Brands: Co-Creative Manager: (Secaucus, NJ) 2013-2013
Established in 1975, Delta Galil Industries, Ltd. is a global manufacturer and marketer of private label apparel products for men, women and children.
At Delta Galil experts leverage the company’s vast knowledge core manufacturing to deliver comprehensive solutions to dynamic changes in the industry.
Refined artwork development for a clear direct transmission in Tech Packs
Edited and established internal photography concepts for product advertisement
Developed and collaboratively managed process timelines and creative budgets
Constantly updated technology and ensured latest software and equipment needs
Guided the artistic translation of each brand’s strategy into computer aided designs
Built functional knowledge within the team to operate effectively and cross functionally
Established and monitoring the CAD process and calendar to ensure project deadlines
Maintained photo and illustrative resource base and providing creative photography direction
Updated and handled in-house print/pattern library, technology, software and equipment needs
Worked with Product Development on seasonal calendar to manage key creative activities to ensure development
Instructed the development of creative packaging aesthetics and executing new designs, redesigns & production standards
Utilized print & pattern reference materials, i.e., swatch, textile, pantone books for yarn dyes, logos, appliqués, and embroidery
Contributed key attributes to Director of Merchandising in reviewing all strike-offs and recommending resolutions to artwork issues
Results: Incorporated several new trend-ready designs to meet private label needs and updated production machinery for cost effecient results
Fruit of the Loom | Vanity Fair Brands: Sr. AutoCAD Designer: (Georgia/Kentucky) 2008-2012
Fruit of the Loom is now a global underwear and casualwear business, employing more than 32,000 people worldwide. The colorful t-shirts and underwear
are known by consumers in all corners of the globe. The name is synonymous with providing quality, value and style.
Presented print-pattern representations for arising seasonal trends
Influenced POS materials for in-store communication to consumers
Responsible for development and implementation of AD campaigns
Developed and Maintained all computer aided designs for over 7brands
Created dual seasonal prints which crossed over seamlessly and increased sales
Responsible for preserving Color Library with distinct color codes names per brand
Gained vast knowledge of team sports and women extracurricular sporting activities
Set up product line sheets and planograms maintained scheduled product replenishment updates
Constructed and executed in conjunction with Visual Merchandising to offer fresh innovative fixture renderings
Organized competitive shopping field trips and itemized findings keep up-to-date on current packages and trend
Researched trends and color to create seasonal inspiration boards which provided a superior visual understanding
Initiated technical packs established off of my complete knowledge of garment construction and sublimation concepts
Reviewed lab dip approvals, seasonal color charts and reviewed design strike-offs for aesthetic approval and mass production
Supported Art Department for Dye Sublimation; Sales and Marketing Managers for consumer research, growth and product placement
Results: Converted the CAD development process for 7plus brands with dual seasonal crossover prints and multiple replenishments
G & S Signage Company: J r. Signage Designer/Manager: (Atlanta, GA) 2006-2007
The world’s largest sign franchise including part of a successful system of business-to-business franchises under United Franchise Group.
Providing award-winning network of sign centers is approaching 800 locations in 50 countries.
Provided and determined substrate offerings for field sales team
Strategized inventive design additives which minimized production costs
Executed advertising signage from concept to material selection and oversee installment
Assisted with monitoring quarterly budget to reach quarterly projected goals for production and outsourcing
Tracked daily progress of in house graphics and analyzed sales reports production to identify opportunities to increase sales and new products
Results: Gained new clients in the field and on-line by engaging with vendors and providing creative signage generated recommendations
NOVA Information Systems: Creative Specialist/Asst. Manager: (Atlanta, GA) 2004-2006
NOVA, is a major processor of credit card transactions and a subsidiary of U.S. Bancorp. NOVA offers merchant processing in more than 30 countries and
supports the payment needs of more than 1,000,000 merchant locations across the globe.
Prepared and analyzed a variety of data and communicate findings
Partnered with Marketing teams to execute strategies for product placement and competitive comparisons
Devised a format for promotional advertisements for licensed logo branded products based on company specifications
Interacted and engaged with consumers for sales team to develop new product initiatives which increased quarterly sales
Provided a seasonal calendar for strategic marketing and product placement to meet graphic specifications under strict time constraints
Results: Added value to sales team by offering creative conceptualization services to gain new and repeat costumers worldwide
The Marietta Daily Journal: Graphic Artist/Coordinator: (Marietta, GA) 2002-2004
The Marietta Daily Journal (MDJ) is a daily newspaper published in Marietta, Georgia. It has a daily paid circulation of approximately 17,000 copies
and covers local, national and international news.
Edited text for proper typesetting on reader friendly articles
Developed charts and platforms from key demographical based statistics
Collaborated with sales and creative teams to meet daily production volumes
Designed publicly displayed billboards and Constructed key strategies for advertisements for city wide promotions
Provided direction and support to cross functional teams on advertisement and company updates on a rotational basis
Results: Orchestrated multiple visual road appeal billboards which increased sales and subscribers by %17.8 (percent)
FREELANCE HISTORY & EXPERIENCE
2000 - Present
Creative Media Developer
Creative Social Media Designer
Graphic Apparel Designer
Creative Comm unicator
Media Replication Designer
Re-Interior Visual Designer
In-Store Production Designer
SNET Communications (Des Plaines, IL)
FileExport Media Group (Atlanta, GA)
Creative Brands Group: LIFE Magazine (San Jose, CA)
Neon Campus Inc. (Bowlinggreen, KY)
MGM | Metro -Goldwyn-Mayer Inc. (Studio City, CA)
JCPenney (Bowlinggreen, KY)
Miller Zell Inc. (Atlanta, GA)
EDUCATION
American Intercontinental University: (Atlanta, GA) 2003-2003
American InterContinental University (AIU) was founded in 1970 in Switzerland and was first known as the American Fashion College of Switzerland.
The school was recognized as an American degree awarding institution in 1971, initially offering Associate, Bachelor and later Master degrees.
- Associate of Art Degree in Fashion Design and Merchandising (Atlanta, GA)
Alumni Speaker for business practices and preparation for graduating seniors
Implemented multi-cultural campus events and developed community outreach programs
Fashion presentations of seasonal trends based on garment sketching, color stories and trend boards
Georgia Southern University: (Statesboro, GA) 1997-2002
Georgia Southern University (GS) is a public university located in Statesboro, Georgia, USA. Founded in 1906, it is the largest center of higher education
in the southern half of Georgia offering 117 academic majors in a comprehensive array of baccalaureate degrees and master's and doctoral programs.
- Bachelor of Fine Arts Degree Concentration: Graphic Design | Minor: Apparel Merchandising and Marketing (Statesboro, GA)
Amity Art Foundation Award Winner
Resident Advisor (Student On-Campus Living) and Community Advisor (Resident Off-Campus Living)
Held multiple positions within Student Organizations and managed programming budgets totaled to 1.1 Million
SOFTWARE SKILLS (MACINTOSH AND PC FORMAT)
Microsoft Office Suite, Social Media Proficiency, Basic Photography Knowledge, Adobe Photoshop, Illustrator, Indesign ( basics), Bridge, Acrobat, QuarkXpress
Macromedia Freehand, Lectra’s Prostyle AutoC.A.D., ACT Editorial, Corel Draw, Flexi Sign Pro, Wacom Tablet, Web PDM (basics), NedGraphics (basics)
HONORS – ACCOMPLISHMENTS - AWARDS
Voiceover | Off-screen narration for Fruit of the Loom Presentations
Farnsworth-Munsell 100 Hue Shade Test Certification
Georgia Press Association winner
Red Cross CPR/AED Certification
Amity Art Foundation Award
Russell Athletic Fit-Model
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SOCIAL PLATFORM | CONNECTION
PORTFOLIO:
LINKED IN:
SKYPE:
WEB:
www.oluoye.com/portfolio
www.linkedIn.com/in/oluoye
www.skype.com/olu.oye0
www.oluoye.com
Creative Conceptualization Design / Branding / Product Development
Professional Career Background / Corporate and Freelance history
Communication / Business Conference / Direct Contact
Fashion Apparel / Graphic Cultural Design
BUSINESS/FREELANCE AND CAREER PROFESSIONAL REFERENCES | SALARY REQUIREMENTS
Michael Rainiero : Creative Director
Fruit Of The Loom (Atlanta, GA)
Russ Moore: Founder, Executive
Coastal Scooters, LLC. (Savannah, GA)
Robert Settle: Lead Project Manager
Make-A-Move (Atlanta, GA)
Sharon Dickinson: Sr.Merchandising Director Spanx, Inc. (Atlanta, GA)
Angela Mullins: Director, Consumer Products Focus Brands. (Atlanta, GA)
SALARY REQUIREMENTS
:
Negotiable annual salary
917.771.1231
770.289.4482
404.643.4708
770.508.3508
202.550.1648