Demographic profile

Build NB is a non-profit umbrella organization that serves as the public/private
partnership involving the City of New Braunfels via their 4B Board, the Greater
New Braunfels Economic Development Foundation and The Greater New Braunfels
Chamber of Commerce. Our role is to provide a confidential, single point of
contact, and offer corporate support for businesses looking to create new jobs in
the area; either by relocating new business or helping existing ones expand.
Visit www.buildnb.org to learn more about the services and incentives we offer.
OUR SERVICES
• Regional demographic and socioeconomic data
• Site selection information through our GIS driven New Braunfels Prospector program
• Introductions/testimonials with industry professionals
• Coordination of labor market analysis
• Arrangement of community briefings and custom tours of New Braunfels
• Introduction to community partners
• Preparation of a customized package of Local/State “Incentives”
• Assistance with specialized market research needs
• Follow-through with the development process
• Permit expediting through city departments
Build NB Partners
Michael Meek
Tim Zipp
Holly Covington
Chamber President
NBIDC Board President
Research and Marketing Director
Dr. Carlos Campos
Rusty Brockman
Brittney Overstreet
GNBEDF President
Economic Development Director
Administrative Assistant
390 S. Seguin Ave • New Braunfels, TX 78130 • 866.927.0905 • info@buildnb.org • BuildNB.org
New Braunfels, Texas
Demographic profile
new braunfels
strategic location
Centered between
Austin and San Antonio
Distance to
Major Cities
New Braunfels is within a four-hour
drive of over 12 million people.
Each year, more than 3 million visitors come to New Braunfels to explore the
shopping and recreational activities steeped in German culture and heritage.
The city’s strategic location has created opportunities for growth in the global
market and an ability to satisfy the needs of the international shopper.
Opportunities don’t
just grow here.
Communities like New Braunfels are unique. Refined by old-world German heritage and
complemented by an affordable and unmatched quality of life, it’s no wonder our population has
grown 58% in the last decade. Companies such as Ashley Furniture, HD Supply, Vanguard Health
Systems and Leisure Pools have already realized the advantages of a growing, well-trained,
450,000 person strong workforce. New Braunfels also boasts exceptional transportation networks,
multiple universities within a 30-minute drive, and a pro-business leadership, tax and regulatory
environment. These recent expansions and relocations have further strengthened our industry bases
in manufacturing, healthcare, logistics and distribution, and aviation businesses. Plus, with over
300 days of sunshine a year, and 500+ acres of outdoor water recreation, including Schlitterbahn
(America’s #1 waterpark), New Braunfels is the premier destination for work – or play – year round.
San Antonio
30
Austin
45
Houston
178
Located almost equal distance between the seventh largest city in the U.S. (San Antonio)
and the State Capitol (Austin), New Braunfels has easy access to major highways with
IH-35 (a major NAFTA artery expected to keep pace of growth in the next 10-15 years)
running through the city’s center, and IH-10 only 10 minutes east. New Braunfels’ strategic
location is 15 minutes from a new Caterpillar manufacturing plant, 45 minutes from a Toyota
manufacturing plant and only a 3-hour drive to trade gateways into Mexico, Central and
South America. Additionally, New Braunfels is close to nearby air, rail and bus services.
Corpus Christi
176
Laredo
196
Dallas
245
Monterrey
431
Mexico City
781
Los Angeles
1383
Highways Serving Area Located on Interstate 35 (north-south system) and nine miles
New York
1786
from Interstate 10 (east-west system)—connected by State Highway 46. Loop 337 circles the
city, connecting IH-35 north and south. A proposed outer loop is being assessed by local officials
in response to a 2005 thoroughfare plan in an effort to accommodate future traffic congestion.
LUBBOCK
Bus Greyhound/Trailways – 7 northbound and 6 southbound daily.
Motor Freight Carriers Central, Consolidated, and Roadway
Express serve the city. Southeastern has a local terminal. FedEx has a large
terminal servicing the New Braunfels and Comal County area.
AMARILLO
FORT WORTH
DALLAS
EL PASO
Railroads Union Pacific — 38 daily freight trains
(19 northbound and 19 southbound) with a local switcher.
AUSTIN
NEW BRAUNFELS
SAN ANTONIO
CORPUS
CHRISTI
Air Service Non-commercial jet service is available at New Braunfels
Regional Airport. Commercial service is available at San Antonio International
Airport, only a 25-minute drive, served by most major carriers (21). Austin-Bergstrom
International Airport is 45 minutes north and is served by 17 major carriers.
New Braunfels Regional Airport
The extension of FM306 near the new retail development,
Town Center at Creekside, has paved the way for
easier access to the New Braunfels Regional Airport
(BAZ). The recently adopted Airport Master Plan gives
a targeted direction to increase airport traffic and
business development. Complete with $8.5 million in
improvements in t-hangars, runways, drainage and
signage planned, a new $1.5 million Air Traffic Control
Tower and a 5,000 sq. ft. terminal building, the New
Braunfels Regional Airport continues to provide a safe
and efficient portal with upscale, quality service.
HOUSTON
Traffic Counts
Traffic Intersection
IH-35N & Watson Lane
IH-35 & Hwy 46
# of Cars
90,000
118,000
Hwy 46E & FM 1101
32,000
Hwy 46W & Loop 337
20,000
IH-35S & Walnut
121,000
Hwy 46W & FM 2722
12,600
Hwy 46E & FM 758
20,000
IH-35N & FM 725
134,000
Runway 17/35 is 5,364 x 100 ft., Weight Limitations - Single wheel: 35,000 lbs
Runway 13/31 is 5,352 x 100 ft. (will extend to 6,250 ft. in 2013), Weight Limitations - Single wheel: 60,000 lbs
2
3
demographics
talent
Growing Population
Skilled, Reliable Workforce
New Braunfels is experiencing an unprecedented growth rate – growing at an average of 4-6% per year,
a 58% increase in the last decade. The city’s population surpassed 56,000 in 2008 and is projected to reach 70,000 by 2015.
Founded in 1845 by German settlers, New Braunfels’ population consists largely of German and Hispanic descendants.
The center of a well-trained available workforce, New Braunfels touts a strong work ethic among its population. The diverse industry sector
employs workers in a variety of professions including: aerospace, automotive, construction, engineering, finance, healthcare and manufacturing.
In the last nine years, the workforce has increased 37% and new primary jobs doubled since 2003, averaging 741 primary jobs per year.
The Median age for New Braunfels is 35.4; Average Family Size is 3.18.
Comal County Housing Units
50,000
FEMALE
MALE
30,733
28,543
51.85%
48.15%
56,181
29,496
30,000
Employed
52,384
27,768
3,797
1,727
6.8
5.9
0
Unemployed
Rate
Texas Unemployment Rate
TWC, June 2012
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
33,031
34,290
31,472
36,880
38,513
40,240
42,285
42,285
44,397
28% increase over the last 8 years.
46,107
47,300
Source: AGS 2010
2012 Population by
Educational Attainment
2011 Population by race
White
51,210 (86.39%)
Less than 9th grade
3,130
Other
Grades 9-12
3,190
4,839 (8.16%)
High School Diploma
Black or African American
Bachelor’s Degree
1,113 (1.88%)
7.6
20
19
$
18
$
17
$
16
$
15
$
14
$
13
$
12
$
11
$
10
$
$
2011 2nd QTR 2011 3nd QTR 2011 4th QTR
$16.15/hour
$17.24/hour
Tri-county (Comal, Guadalupe and Hays)
Average Weekly Wage is $15.50/hr
11,085
8,145
$18.06/hour
Source: Texas LMCI Tracer, 2011
Source: AGS 2011
Asian
559 (.94%)
2011 Major Employers
American Indian & Alaska Native
395 (.67%)
Employer - Product or Service
Schlitterbahn Waterpark
70 +
2011 Commute to Work
Employees
1,800
Seasonal
Car, Truck, or Van – Drove Alone
76.3%
8,231 (13.89%)
Comal School District
1,700
Car, Truck, or Van – Carpooled
9.7%
60 – 69
The Scooter Store 1,400
Walked
2.8%
50 – 59
Wal-Mart Distribution Center
1,200
Other Means
1.2%
4.3%
3,055 (5.5%)
New Braunfels School District
912
Worked at Home
7,960 (13.44%)
Christus Santa Rosa Hospital - New Braunfels
900
Mean Travel Time to Work (minutes)
30 – 39
HD Supply
600
Hunter Industries, Ltd. Highway
500
7,449 (12.57%)
City of New Braunfels
450
10 – 19
Wal-Mart SuperCenter Retail Store
435
5–9
Checks in the Mail
328
HEB Grocery
300
7,055 (11.9%)
40 – 49
8,330 (14.05%)
20 – 29
8,338 (14.07%)
4,477 (7.55%)
Source: AGS 2011
New Braunfels
CLF
10,000
4
Comal County
40,000
20,000
2011 Population by age
Wage Rates
Available Workforce
Average Hourly Wage Rate
2011 Population by Gender
Under 5
4,371 (7.37%)
Source: www.buildnb.org
450,000+
22.7
Source: Census.gov, 2011 ACS
Workforce within a
30-minute commute
Source: Buildnb.org
5
quality of place
education
Affordable Cost of Living, Unique Quality of Life
Making Room for Future Generations
An affordable cost of living is enhanced by low city, county and school district taxes to create a composite cost of
living score 7.6% below the national average and only rising by 1.6% in the last two years. Average home prices
are on par with the national average. New Braunfels is considered a great place to live, work and play.
Comal County and the City of New Braunfels each have a school district. New Braunfels ISD (NBISD) is primarily within the city limits,
Comal ISD (CISD), which spans 589 miles of central Texas, includes parts of five central Texas counties: Comal, Bexar, Hays, Kendall and Guadalupe.
Median Home Value
water/wastewater
Supplier:
NBU
Distributor:
Wells, Surface Water/
Aquifer
Avg. Monthly Bill:
Residential:
$26.71/8,484 gallons
Commercial:
$67.22/28,725 gallons
Electricity
Supplier:
LCRA
Distributor:
NBU
Avg Monthly Bill:
Residential:
$86.95/1,000 kwh
New Braunfels ISD $180,209
City of New Braunfels
CISD includes 18 elementary schools, five middle schools and three high schools and is rated as a Recognized school district by
the Texas Education Agency. NBISD includes 14 total schools and is rated as an Academically Acceptable school district by the TEA.
Utilities
165,474
$
Tri-County Area $163,000
50,000
$
100,000
$
150,000
$
Natural Gas
Supplier:
Enterprise Products
Partners
Distributor/Source:
CenterPoint Energy
Avg. Monthly Bill:
Residential: $10.33/mcf;
Commercial:
contracts available
Comal Co. 2011
Hays Co. 2011
Guadalupe Co. 2011
NB % Change
from 2000
Median Household Income
$26,339
$64,028
$55,770
$62,063
+111%
Per Capital Income
$25,729
$31,641
$25,474
$25,012
+35%
Total Households
20,425
39,883
52,760
43,962
+50%
Median Family Income
$67,636
$76,309
$69,748
$73,647
+45%
% Below Poverty Level
7.7%
6%
8.1%
8.5%
-29%
Source: Census.gov, 2011 ACS
Buda, TX
Katy, TX
Denton, TX
Mesquite, TX
Pflugerville, TX
Chicago, IL
Cranston, RI
Decatur, AL
Eau Claire, WI
Portland, OR
Sacramento, CA
White Plains, NY
Housing
Utilities
Housing
Utilities
Healthcare
Housing
Housing
Utilities
Healthcare
Housing
Housing
Housing
bestplaces.net, COL calculator
17%
7%
11%
23%
24%
42%
41%
16%
11%
48%
38%
70%
Rental-Occupied Units
# Renter-occupied units
8,532
Median cost (dollars)
$841
Source: Census.gov, 2010 ACS
Property Tax Rates
Ad Valorem Taxes by Taxing Authority
Rate per $100 Valuation on 100% of
Current Market Value
City of New Braunfels
$0.448362
Comal County
$0.350421
Comal ISD
$1.43
# Housing units with a mortgage 19,958
New Braunfels ISD
$1.3391
Median cost (dollars)
State of Texas
$0.00
Total tax rate if in NBISD
$2.137883
Total tax rate if in CISD $2.228783
Median cost of rental
& mortgage rates
Source: Census.gov, 2010 ACS
$1,438
Sales tax:
(6.25% state,
1.5% city, .5% county)
8.25%
NO PERSONAL OR CORPORATE INCOME TAX
IN TEXAS
6
Student / Teacher
Ratio
May 2012
Graduates
Attendance Rate
8,500
15.3/1
571
95.4%
18,000
15.2/1
1,147
95.6%
New Braunfels ISD
PRIVATE, PAROCHIAL AND SPECIAL SCHOOLS
IN NEW BRAUNFELS
New Braunfels 2011
CityLargest % Less
Price Factorin NB
2012–2013
Enrollment Comal ISD 200,000
$
Per capita and household income
Cost of Living Comparison
To keep pace with the explosive population growth in the area, both CISD and NBISD have passed bonds to build and expand
schools, upgrade technology and purchase land for future schools. In 2005, CISD voters passed a $189 million bond issue
followed by another bond in 2008 for $213 million to build three new elementary schools and expand the current middle
and high schools. NBISD voters passed a $42 million bond package in May 2006 to address current and projected student
enrollment. For more information about CISD, visit www.comalisd.org, and for NBISD, visit www.newbraunfels.txed.net.
Property tax comparison
Bastrop ISD 1.54
Calvary Baptist Academy Cross Lutheran School
New Braunfels Christian Academy
Sts. Peter & Paul Catholic School
Hays/Buda ISD 1.77
COMAL ISD 1.43
Nearby Colleges/Universities
Texas Lutheran University in Seguin, 13 miles east
Texas State University in San Marcos, 16 miles north
NBISD 1.34
NEISD (San Antonio) 1.4
Colleges and Universities in San Antonio*
(36 Miles south of New Braunfels)
Northwest Vista College
Northeast Lakeview Campus
Our Lady of the Lake University
University of the Incarnate Word
San Antonio College
St. Mary’s University
The University of Texas at San Antonio
(TX Avg 95.5%)
Pflugerville ISD 1.47
Schertz ISD 1.43
0.0
0.5
1.0
1.5
2.0
*This list does not include all campuses in the San Antonio area.
Central Texas Technology Center (CTTC)
The New Braunfels 4B Economic Development Board and the Seguin 4A Economic
Development Board partnered with The Alamo Colleges to open The Central Texas
Technology Center (CTTC), located in New Braunfels. The CTTC provides higher
education opportunities, and serves as a regional workforce development campus
for New Braunfels, Seguin and the surrounding area. The center offers a wide range of
academic, technical and continuing education programs, and includes associate degrees
from The Alamo Colleges. Students can complete licensing and certification requirements
in many trade programs through specialized curriculum. Workforce training programs
can be created or tailored to fit the needs of the local industries as an added benefit.
7