uts tv network media kit - Urban Trendsetters Media

PRIME TIME, ALL THE TIME
The branding experience
begins here. So what are we
going to do?
The Journey Start Now
Join the Brands That
Choose UTS
Founded in February 2003, this Columbus, OH based company found its niche as the newspaper and
known for reporting on the positive aspects of the urban community. Urban Trendsetters News
Magazine and Media (UTS), is a Multi-Cultural Outreach Specialist. UTS has gained a national
reputation as a respected, integrated communications boutique representing the urban lifestyle.
UTS has expanded throughout the years to ensure that we have stayed relevant and on the cutting
edge of the hottest and newest trends outreach. In order to do so we have added several media
properties to our suite of services. In addition to our website that allows for up to the minute news
and updates as well as access to our monthly publication online. The new UTS TV Network, America’s
new African American Television Network. We have also added CityView our Indoor Billboard and
Network, UTSEO-Online Marketing Services and UTS Media our events and PR division.
These are our passions…combining all of our media products with the resources of our media partners
to create complete cohesive and strategic marketing and advertising campaigns. We are a one-stop
shop! UTS creates campaigns that are conceived with a client’s short and long term sales and
marketing objectives. Our joy and goal is to always exceed client expectations
Let Us Put Your Business in the Streets!
URBAN TRENDSETTERS TV NETWORK
PROGRAMS, SHOWS & FEATURES
* Original Shows
*UTS Unplugged
*Fit & Trendy Today
*Columbus NOW
*Black News Now
*Local Weather
*Trendy Palate
*Travel Trends
*Young & Trendy
*The Video Show
*UTS On Deck
*Smart Schools
*Spa TV
*Tech Trends
*Who Knew?
*Cobre’s Kitchen
*Legal Eagle
*Fashion & Beauty
Trends
*The Business Show
*The Journey
*Talent Today
*Home & Style
*Career & Opportunity
*Senior Trends
Money * Finance
*Profiles of Success
MOVIES &
DOCUMENTARIES
AMERICA’S
BEST
BLACK
TV SERIES
UTS TODAY
COMEDY
HEALTH &
WELLNESS
BUSINESS
LIFESTYLE
OUT &
URBAN
FEATURING THE BEST OF COLUMBUS
TRENDSETTERS
Restaurants
Watch as we dive into the
top Columbus restaurants.
Follow our hosts Andrea
Feczko and Erin Coscarelli
as they travel the country.
Business
Featuring only the best
resorts. Watch as we go
behind the scenes of what it
really takes to be a truly
outstanding resort.
Night Life
When was the last great
night life experience you’ve
had? Well if you want to
check out the latest in local
night life in your area stay
tuned to our night life
features, where we break
down the top 100 spots in
the country.
ABOUT
Shopping
Everyone loves to shop! We
just might know the absolute
best places with the
greatest deals. We cover
everything.
Travel
There’s something about
traveling, don’t you think? It
has this way of changing you.
Maybe it’s that it takes you out
of your comfort zone, or that
everything you see and do is
new and exciting. Well that’s
exactly what you’ll get while
watching our show.
OUR DEMOGRAPHICS
Market/Release: Columbus, OH 2015 Release 1 Total (Apr 2014 - Mar 2015)
Base: Total Adults 18+ Projected: 1,889,852 Respondents: 1,946
Base Pop
Base Total
Base %
Target Pop
Target %
1,889,852
100.0%
76,293
100.0%
1,578,964
83.5%
60,204
78.9%
212,008
11.2%
15,753
20.6%
Asian
30,335
1.6%
0
0.0%
Other
68,545
3.6%
336
0.4%
Race
White
African
American/BLK
CONSUMERS ARE CUTTING
THE CABLE CORD
The popularity of Hulu, HBO Go, Amazon TV, ROKU and
others have begun the trend of Americans cutting their
cable chord and opting for internet or FREE broadcast T.V.
Analysis Marketing: 21 Million Americans are getting their TV
from antennas.
87 Million TV’s in America are connected to the internet for
streaming content. Forbes
With technology expanding at an incredible rate Urban Trendsetters, Inc. quickly sought out to be a pioneering leader in
African American Broadcast and the new world of connected TV! With UTS TV Network as a launching pad it has enabled
us to put together a collection of movies, TV shows and music videos. Everyday we are adding to this collection and have
big plans to be available on multiple devices. We are currently available on ROKU, iTunes, Google Play, Kindle Fire,
Amazon Fire & Samsung Smart TV’s worldwide and LIVE online at www.UrbanTrendsetters.com. While working with our
software developers to make us available on all platforms in the near future. We are currently working on releasing apps on
Xbox, PlayStation, LG & Sony Smart TV’s .
Let Us Put Your Business in the Streets!
*Digitalsmiths Consumer Survey 2014
You Deserve The Best.
Welcome to the New OTA Broadcast TV Network
For African Americans
Current
1,808,952
UTS TV Channel 32.4
Columbus, Ohio
25 Affiliates
25 Markets
14,000,000+
By Spring 2017
By Fall 2017
Current national affiliates that carry UTS TV include, WCSN 32 in Columbus and WCRX 40 in Dayton, OH, WHPR-TV33, Channel 33.4
in Detroit, MI, WBCG 39.4/WXFL 10 in Florence/Decatur, AL, and WBQP, channel 18 in Pensacola, FL.
Roku TV, Direct TV (Channel 5556 via the MyTVChannels package), and via internet streaming which allows the network to
be accessed anytime, anywhere via any mobile device, laptop, or desktop computer via www.iPhonetv4u.com and
www.iPadtv4u.com apps.
Local Market Information
Who is the WTTE-TV Audience 18+?
Market Rank: 32nd
Total Television Households (DMA): 913,550
Total Persons 18+: 1,899,852
Total Persons 18-34: 600,014
Total Persons 18-49: 1,063,254
Total Persons 25-54: 1,008,599
Total Persons 35+: 1,289,839
Adjacent Markets within Ohio: Cleveland (19), Cincinnati (36),
Dayton (64), Charleston-Huntington (66), Toledo (76), Zanesville
(204)
Gender Profile
51.5%
Female
Male
49.5%
Male
Some College
High Scool or Less
A25-54
43%
A35+
250K or more
12%
25%
Some College
75K or more
College Grad
50K or more
Some Post Graduate
37%
100K or more
35 K or more
25K or more
A50+
A35+
A25-54
A18-34
57%
38%
Annual Income Profile
2%
9%
High Scool or Less
College Grad
57% are investors in 401K/IRAs
59% use Facebook
88% have internet service
65% have made purchases over the
internet in last 12 months
93% own a cellphone
70% are homeowners
Age Analysis
26%
A50+
Education Profile
Some Post Graduate
A18-34







17%
28%
25K or more
35 K or more
50K or more
75K or more
100K or more
250K or more
44%
61%
72%
Source: Scarborough: Columbus, OH 2015 Release 1.
Yearly Analysis
Year 2016
Prime TV Network Launched
in May of 2016. Since the
birth of our TV Network we
have experienced a steady
growth.
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Year 2017
In year 2017 we intend to
have tremendous growth
placing us within the top
100 channels out of 1,000 on
all ROKU devices
worldwide.
In 2014 we launched our additional software apps for ROKU, i-Tunes, Google Play, Kindle, Amazon Fire TV & Samsung Smart TV’s in the 2nd quarter. On
September 28th, 2014 marks the launch of our over the air Channel 32.6 in Columbus, Ohio. Expanding our total reach by an additional 1,808,952 people.
Contact Us!
Whether you have specific
needs or just want to say
hello, feel free to send us a
message or give us a call.
For Questions or Suggestion please
call or email us @
info@urbantrendsetters.com.com
Address
611 East Weber
Columbus, OH 43211
Office (614) 530-3870